Focus Is Your Friend: How to double down on marketing that matters

Lee Caraher

Marketing matters, but some marketing efforts matter a lot more for your business than other efforts. If you want to learn the secrets of doubling down on what matters for your business, this is the podcast for you. Get advice from experts on how to focus on the marketing, events, PR, social media and email marketing that will move the needle for your business and brand. Stop trying to hope your resources are going to the right places and decide to focus on what matters, with Focus Is Your Friend.

  1. Episode 68: Goodbyes Aren't Forever, with Lee Caraher

    09/14/2017

    Episode 68: Goodbyes Aren't Forever, with Lee Caraher

    Dear FIFY Listeners This is our final episode of Focus Is Your Friend. Thank you for listening for the past 67 episodes! I've really enjoyed bringing the podcast to you and talking with so many smart marketers about how to make traction in this crazy world. I appreciate all your feedback and emails – hopefully they helped us produce an increasingly better show. We've decided that we're going to put our time into a more entertaining, storytelling format. So we're ending Focus Is Your Friend so that we can bring you something even better soon. (There's only so much time in a day, and, hello, focus is my friend!) Please subscribe to the newsletter here and we'll let you know when our new awesome listening experience is ready for prime time. Here's to doing fewer great things over more mediocre things! Lee

    10 min
  2. Episode 67: An Extreme Marketing Makeover, with Erin Dwyer

    08/31/2017

    Episode 67: An Extreme Marketing Makeover, with Erin Dwyer

    Erin Dwyer is a marketing guru with a passion and enthusiasm for the digital world. Erin is currently the SVP of Ecommerce, Social and Digital Marketing for a cosmetics company in Orange County, CA. Erin started her career in the advertising side of the business and has worked at prestigious agencies throughout her career including J Walter Thompson, DDB, Wong Doody and TBWA/Chiat/ Day. She's worked in gaming, software technology and entertainment categories. With digital's impact on all industries, Erin's aim is to help companies and brands understand how to use the space and navigate it to bring them desired results and prepare for what's next. "The most important thing for anyone in any category is to realize that the concept of marketing as we once knew it is basically over" – Erin Dwyer What you'll learn about in this episode: What today's marketing mix looks like and how to stay relevant How to find value in your marketing approach and tactics while looking outside the box How to realize that marketing isn't a function, but rather the DNA of your organization How to think about your company's strategy and add value in a more altruistic way How to show who you are and who your company wants to be How to lean on others and share information to achieve better results How to keep an active social presence for a brand How to prioritize  Ways to contact Erin: Website: www.Digi-Darwin.com  LinkedIn: ErinKDwyer

    33 min
  3. Episode 66: Put that Plan in Motion, with Glenn Mattson

    08/17/2017

    Episode 66: Put that Plan in Motion, with Glenn Mattson

    Glenn Mattson is the president of Mattson Enterprises, a consulting and training firm which specializes in helping you put those plans you've spent so much time creating into action. Learn what it takes to connect the dots and ensure success. "I think that's the number one challenge that business owners have is they assume that they know their audience when in reality they know very little about them."  – Chris Dayley What you'll learn about in this episode: How to implement the plans you've spent so much time creating  How to reach your goals without wasting your time What separates an okay sales department from a fantastic one Why is leadership so important when executing plans Ways to contact Glenn: Website: www.Mattson.Sandler.com LinkedIn: GlennMattson

    32 min
  4. Episode 65: Testing for Success, with Chris Dayley

    08/03/2017

    Episode 65: Testing for Success, with Chris Dayley

    Drew Neisser, is the founder and CEO of Renegade, an award-winning agency that helps CMOs find innovative ways to break through. He is a true renegade thinker, and he has helped dozens and dozens of CMOs create marketing programs worth writing about, and he has told the story of over 200 of his CMO friends via his Ad Age column and his first book, The CMO's Periodic Table: A Renegade's Guide to Marketing   "I think that's the number one challenge that business owners have is they assume that they know their audience when in reality they know very little about them."  – Chris Dayley What you'll learn about in this episode: How to survive by focusing What are the basic elements CMOS need to manage expectations How to continue innovating everyday Why CMOS fail and how t avoid the failure trap How to execute at scale Why courage always precedes vision How to set clear marketing expectations Why a CMO needs board-level support and how to secure it Other resources: A/B Testing Starter Guide Visual Website Optimizer Optimizely Ways to contact Chris: Twitter: @ChrisDayley Website: www.DisruptiveAdvertising.com

    35 min
  5. Episode 64: The Scientific Marketing Method, with Drew Neisser

    07/27/2017

    Episode 64: The Scientific Marketing Method, with Drew Neisser

    Drew Neisser, is the founder and CEO of Renegade, an award-winning agency that helps CMOs find innovative ways to break through. He is a true renegade thinker, and he has helped dozens and dozens of CMOs create marketing programs worth writing about, and he has told the story of over 200 of his CMO friends via his Ad Age column and his first book, The CMO's Periodic Table: A Renegade's Guide to Marketing   "Awareness erodes at about a 50 percent a month rate, so if you can' t create something that is sustainable over time, don't bother spending the money."  – Drew Neisser What you'll learn about in this episode: How to survive by focusing What are the basic elements CMOS need to manage expectations How to continue innovating everyday Why CMOS fail and how t avoid the failure trap How to execute at scale Why courage always precedes vision How to set clear marketing expectations Why a CMO needs board-level support and how to secure it Other resources: The CMO's Periodic Table: A Renegade's Guide to Marketing by Drew Neisser Ways to contact Drew: Twitter: @DrewNeisser Website: www.renegade.com

    47 min
  6. Episode 63: Marketing Tips for the Long Haul, with Brandon Laws

    07/13/2017

    Episode 63: Marketing Tips for the Long Haul, with Brandon Laws

    Brandon Laws is the Director of Marketing at Xenium HR. He has helped companies go from twenty people to ninety people with just himself, a coordinator and a very small budget. Learn how to target an audience effectively with small money and big ideas that translate.   "One of our taglines [at Xenium] is 'developing great employers' and I think how you do that is you educate them and you continue to provide best practice advice and provide value always." - Brandon Laws What you'll learn about in this episode: How to target an audience effectively with small money and big ideas The key to getting people to pay attention to your marketing efforts Why sustainability is sexy How to optimize your content Why marketing efforts require a hypothesis Why networking is so important to connect with C-level executives Why marketing doesn't have to have a huge price tag to be effective Other resources: Youtility by Jay Baer Ways to contact AJ: Twitter: @BrandonLaws Website: www.xeniumhr.com

    33 min

  7. 06/20/2017

    Episode 62: Precision Targeted B2B Marketing on LinkedIn, with AJ Wilcox

    AJ Wilcox is a digital marketing fanatic who found early success with LinkedIn Ads. He started B2Linked, a niche agency, and LinkedIn Certified Partner. He's a ginger & triathlete. He & his wife live in Utah with their 4 kids, and his company car is a go-kart.   "The most beautiful part about LinkedIn is the targeting. It's scalable access to professionals at a really granular level." - AJ Wilcox What you'll learn about in this episode: The right-sized approach to using LinkedIn and Facebook for B2B marketing Why you need to have a flexible strategy for many budgets A data-driven strategy for engagement to find the right people and keep them The best way to develop your relationship with an audience How to create content for smart audience development What it means to pay more to get more with LinkedIn How to find that middle-ground of content and contact to maximize ROI The easiest way to create content for white collar recruitment campaigns Why LinkedIn offers the best targeting - market directly to companies you choose Ways to contact AJ: Twitter: @WilcoxAJ Website: b2linked.com

    31 min

  8. 06/15/2017

    Episode 61: A/B Test and Move, with Mike Porcaro

    Building and growing businesses, from category creation to global expansion, is a passion of Mike Porcaro's and it's a through-line in his career. He believes that there are few things more satisfying than the sense of accomplishment a team feels when they've achieved what may have seemed impossible just a few months prior.   "A great idea wasn't great only one time." - Mike Porcaro What you'll learn about in this episode: Boomi: the world's leading integration platform (the software that connects all your disparate systems) How Mike took Boomi from credibility to credibility & awareness Why he quickly hired experts in different fields to help Boomi grow Ensuring ROI from your agency and why you must expect partner level work Speaking to all consumers as humans How to expand internationally by keeping your message hyperlocal with an appropriate amount of centralized consistency Measuring how many people are talking about a business and making sure they're talking about what you want them to talk about Getting clear on what success looks like A/B testing to figure out where to spend your marketing dollars

    51 min
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5
out of 5
13 Ratings

About

Marketing matters, but some marketing efforts matter a lot more for your business than other efforts. If you want to learn the secrets of doubling down on what matters for your business, this is the podcast for you. Get advice from experts on how to focus on the marketing, events, PR, social media and email marketing that will move the needle for your business and brand. Stop trying to hope your resources are going to the right places and decide to focus on what matters, with Focus Is Your Friend.

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