Practice to Profit: Simple Business Growth Strategies for Sustainable Success

Jenny Melrose: Business Strategist
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Practice to Profit is the podcast for service-based business owners, creators, and entrepreneurs who are tired of being busy but not profitable. If you’re overwhelmed by endless to-do lists, inconsistent income, or building your business alone, this show helps you shift from scattered effort to intentional growth. Each episode delivers practical business strategies, mindset shifts, and execution frameworks that help you prioritize the right actions, build sustainable systems, and turn your daily work into real profit, without burnout.  Through honest conversations, expert interviews, and actionable teaching, you’ll learn how to grow a confident, self-sustaining business that supports your life, not consumes it. If you’re ready to stop spinning your wheels and start building with clarity, consistency, and purpose, subscribe to Practice to Profit and turn effort into results.

  1. 4D AGO

    The Power of Connections: How Strategic Relationships Transform Your Business

    What if the fastest path to growth isn’t another platform hack, but one relationship that changes your business trajectory? We unpack how a single connection—born from an Instagram tag and a short consult—clarified our niche, attracted more ideal clients, and inspired a move from trading time for money to building leveraged, scalable offers. We walk through the shift from lifestyle blogging to coaching therapists, and why service pros are primed for digital products like workshops and courses that return hours to their week. Along the way, we dig into the practical side of strategic networking: how to find energizing communities, why masterminds compound results, and what separates a productive group from a doom spiral fixated on algorithms. You’ll hear simple, repeatable tactics to engage creators you admire, become a true superfan, and turn small interactions into long-term opportunities. If you’ve ever wondered how to pitch a podcast or collaboration without feeling salesy, we break down the value-first approach that hosts actually respond to. Make it about their audience, be specific about outcomes, and back it up with proof you can deliver. We also share a step-by-step plan to identify potential partners already in your orbit, suggest accountability relationships, and create momentum that outlasts any algorithm change. By the end, you’ll have a clear blueprint to build relationships that drive referrals, sharpen your positioning, and help you create products that scale your impact. Ready to act on it today? Apply for a mastermind today! Read more HERE. Support the show

    12 min

  2. FEB 2

    From 1:1 Sessions to Passive Income Courses: A Play Therapist’s Growth Story with Lynn McLean

    Ever wished the parenting advice that actually works could meet you on your couch, at your pace, right when a meltdown is brewing? We sit down with play therapist and LCSW-S Lynn McLean to unpack how she transformed her parent coaching from room-bound sessions to flexible, evergreen online courses—without losing the heart of her work. Lynn shares the moment-by-moment realities that drove the shift: parents stretched thin, the whiplash from Zoom fatigue, and the need to revisit strategies when kids hit new phases. She breaks down the skills that travel across ages—like reflecting feelings and smoothing transitions—and explains why lifetime access matters when your toddler becomes a teen. You’ll hear how a simple opt-in guide about why popular parenting trends stall warms up new listeners, how Facebook, SEO, and a short weekly show called Tantrum of the Week pull fresh families into her orbit, and why early enrollments often come from relationships built over years in practice. We also go behind the build: the two-to-three month recording and platform ramp-up, the six-month idea-to-launch arc while running a full caseload, and the candid battle with imposter syndrome. Lynn outlines a clean playbook for therapists eyeing passive income: name the outcomes you deliver, structure content for clarity and reuse, lean on email to nurture trust, and borrow speed through masterminds and expert help. The result is a sustainable model that protects your energy, multiplies your impact, and gives parents tools they can replay on hard days. If you’re a parent craving practical, evidence-based help or a clinician ready to scale your reach, this conversation offers a grounded roadmap and real-world examples you can copy. Subscribe, share with a friend who needs calmer mornings, and leave a review to tell us the next parenting challenge you want solved. Read more HERE. Apply for Mastermind! Support the show

    21 min
  3. Why The Show Evolved To Practice To Profit

    FEB 1

    Why The Show Evolved To Practice To Profit

    If algorithms don’t pay your bills, why let them drive your business? We’re opening a new chapter: Practice to Profit. After a decade of helping creators and service providers grow, we saw the real win wasn’t bigger audiences—it was building revenue models that scale without burning you out. This conversation breaks down what’s changing, what’s not, and how a clearer focus will help you turn what you already do into offers that compound your impact and your income. We walk through why the influencer era had its season and why many experts now crave stability, intention, and freedom from the 1:1 grind. You’ll hear how to rethink “practice” as the sum of your skills, systems, and results—the foundation for courses, group programs, memberships, and productized services that deliver outcomes at scale. We share the filters we use to validate offer ideas, design simple funnels that convert, and protect delivery quality without adding endless hours to your week. Ethics matter here: no hype, no inflated promises—just honest frameworks, proof, and sustainable strategy. You’ll also get clarity on what stays the same: practical tactics, mindset shifts, behind-the-scenes lessons, and conversations with builders who prioritize long-term growth over short-term noise. The difference is depth and intention. Whether you’re a consultant, educator, creator, or service pro, you’ll leave with a life-first lens for pricing, packaging, and capacity planning—plus the courage to say no to shiny objects and yes to a business that supports your life. If you’re ready to scale with purpose, hit follow, share this with a friend who needs a reset, and leave a quick review to help others find the show. Your expertise is ready for its next level—let’s build it together. Support the show

    4 min

  4. JAN 26

    The Power of Networking: How Strategic Connections Can Transform Your Business

    What if the hours you add aren’t the reason your business grows? We make the case that smart relationships beat raw hustle, then map a practical system for turning peers, mentors, creators, and event partners into compounding momentum. Starting with the network you already have, we break down how to lead with listening, spot complementary strengths, and make referrals that build trust on both sides. You will hear why a single podcast appearance can out-convert a dozen cold pitches and how to turn that visibility into warm, ongoing collaboration. We walk through four high-leverage relationship paths—peer networking, mentorship, strategic collaborations, and events—and show how each one brings a different kind of lift. Think coffee chats that create precise introductions, guest swaps that put you in front of a ready audience, and event invites that borrow credibility at scale. Along the way, we share niche examples, like when a therapist serving first responders should refer a police officer to a specialist, and how seemingly different fields can still share an overlapping audience that makes co-creation natural and profitable. To tie it together, we outline the structure of a curated mastermind that blends all four paths. With five to seven members, three meetings each month, two 90-day sprints, and monthly hot seats, you get accountability, targeted feedback, and a cross-pollination of skills—YouTube growth from one member, email monetization from another. The result is a clear path from conversation to outcome: fewer cold pitches, more warm invitations, and clients arriving pre-sold through trusted voices. If this resonates and you are ready to grow through relationships, apply to our mastermind today. Subscribe, share this episode with someone who needs a better networking playbook, and leave a review to tell us what collaboration you are planning next. Read more HERE Support the show

    11 min

  5. JAN 19

    The Power of Sales Email Marketing: How She Sold Out Her Workshop & Increased Revenue with Upsells

    If the word “sales” makes your stomach flip, you’re going to love this conversation. We sit down with licensed counselor and practice owner Tabitha Westbrook to unpack how a simple shift—from selling to inviting—turned a timely holiday workshop into a sellout success and opened the door to upsells that actually served families under stress. Tabitha walks us through the workshop concept built for parents navigating sensory overload, trauma triggers, and schedule chaos during the winter holidays. The breakthrough wasn’t a fancy funnel. It was values-driven email marketing: shorter messages with a single clear action, consistent reminders that respect attention, and language that honors autonomy. Instead of hiding for fear of “being pushy,” Tabitha decided that silence takes away choice. By emailing more frequently with purpose, she gave her audience the information they needed to say yes—or no—without guilt. We dig into ethical upsells that extend transformation, including kid-focused coaching, a mindful connection course delivered as a private podcast, and a stress and crisis management toolkit for when it all hits the fan. Each step meets parents where they are and helps them become the thermostat—steady, present, and responsive—so their kids can settle too. We also tackle unsubscribe anxiety, how to find a healthy sending cadence, and why multi-touch messages are accessibility, not annoyance, in a loud world. To close, Tabitha shares a five-minute nervous system reset you can use anywhere to shift from reactivity to calm. It’s a practical grounding tool and a great metaphor for sustainable marketing: small, compassionate actions repeated over time create real change. If you’ve been hesitant to email your list, this is your permission slip to invite with integrity and watch your impact—and revenue—grow. If this resonates, follow the show, share it with a friend, and leave a quick review to help more creators find us. Read more HERE If you want deeper coaching, more transparency, and the episodes that actually help you make decisions faster in your business, then subscribe to Unhinged. Support the show

    30 min

  6. JAN 12

    The Hidden Power of Masterminds in Business Growth

    The “self-made” story sounds inspiring, but it leaves out the secret that actually accelerates growth: the right people in your corner. We open up about how masterminds create 2.5x momentum by combining accountability, proximity, and perspective, and why those three forces beat lone-wolf hustling every time. From weekly wins that build confidence to simple systems that cut through scattered days, you’ll hear how focused structure turns plans into results without sacrificing your life outside the business. We share a client journey that moved from doom scrolling to disciplined action using habit stacking and 90-day goals, unlocking more revenue and more family time. Then we unpack the four hidden gains most leaders overlook: clarity from sharp questions, confidence from speaking goals aloud, collaboration that drives warm referrals and co-marketing, and resilience that helps you bounce back faster when a launch wobbles. These are the compounding advantages you get when you stop building in a silo and start building with a trusted circle. If you’re exploring a mastermind, we also map out how to choose one that fits: a facilitator who teaches and holds you accountable, a room of like-minded entrepreneurs with complementary strengths, and a culture that prioritizes collaboration over competition.  Ready to find your people and scale with purpose? Subscribe, share this with a friend who needs momentum, and leave a review to tell us the one shift you’re making this quarter. Support the show

    9 min

  7. JAN 5

    The Importance of Branding in Marketing: How She Transformed Her Business Through Brand Strategy

    What if brand clarity is the difference between a beautiful website that nobody understands and a clear pathway that people actually follow? We sit down with Ellie Brown, a licensed professional counselor, author, and podcaster, to unpack how aligning faith and psychology—not hiding them—transformed her business, her confidence, and her results. Ellie shares the moment she stopped splitting identities and started speaking directly to people wrestling with shame, faith ambivalence, and the nagging question of why healing still feels out of reach. We walk through the practical shifts that made the biggest impact: defining a specific audience, building four simple content pillars, and reshaping a homepage around problems and solutions instead of vague inspiration. Ellie explains how clarity made consistency doable and how consistency made measurement meaningful. From Instagram engagement to email open rates, she now uses data as a compass, not a report card—doubling down on topics that resonate and gracefully letting go of what doesn’t. You’ll also hear about an ethical visibility win: a respectful client email series that simply named her resources—podcast, book, shame quiz, and the Better Way guide. The result wasn’t pushy; it was supportive care beyond the therapy hour. Ellie then breaks down her Better Way framework—awareness, education and exploration, taking down defenses, transformation, establishing and empowering, and rising in resilience—and shows how it helps people move from surviving to thriving with both therapeutic depth and faith-integrated hope. If you’re a clinician, creator, or founder who’s tired of guessing at content and watching a “pretty” brand underperform, this conversation offers a practical roadmap. We cover audience definition, messaging, site structure, content strategy, and simple metrics you can track today. Listen, take notes, and then tell us your next move. If this helped, follow the show, share it with a friend who needs brand clarity, and leave a quick review so more people can find it. Read it HERE. Support the show

    20 min

  8. 12/29/2025

    Behind the Scenes of a Mastermind

    Ever wondered what actually happens inside a high-impact business mastermind—beyond slogans and vague motivation? We pull back the curtain on our six-woman, six-month program and show how structure, hot seats, and data-backed decisions turn ambition into measurable growth. From curated member mix to weekly rhythms, you’ll hear exactly how we select complementary strengths, set 90-day plans, and guide focused conversations that translate to revenue. We break down the heartbeat of the format: the hot seat. Instead of broad brainstorming, each hot seat starts with a precise question, then moves into metrics, constraints, and next steps. You’ll hear how simple choices like the right lead magnet can unlock sales, and how deeper dives into conversion data reveal where a funnel leaks—cart, checkout, or follow-up. With a facilitator steering toward clarity, the group avoids overwhelm and builds action you can execute in days, not months. Across five-plus years and nearly twenty groups, the pattern is clear: the right room compounds results. We share real wins, from a member crossing the million-dollar mark in a year to another transforming stage talks into organizational training that reshaped mental health priorities for police departments and therapists. Many finally shipped long-stalled products, supported by peers who both challenge and cheer. Consistency fuels momentum through a tight session flow—progress checks against 90-day goals, logged weekly wins, two deep hot seats, and a quick open floor—plus an active community that keeps the work moving between calls. If you’re craving accountability, steady, strategic growth, and you’re tired of building alone, this might be your room. Bring your best skill, your biggest gap, and your real numbers. Ready to explore fit for the next cohort? Apply today and let’s book a short discovery call. And if this resonated, subscribe, share with a friend who’s ready to grow, and leave a review to help others find the show. Support the show

    8 min
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About

Practice to Profit is the podcast for service-based business owners, creators, and entrepreneurs who are tired of being busy but not profitable. If you’re overwhelmed by endless to-do lists, inconsistent income, or building your business alone, this show helps you shift from scattered effort to intentional growth. Each episode delivers practical business strategies, mindset shifts, and execution frameworks that help you prioritize the right actions, build sustainable systems, and turn your daily work into real profit, without burnout.  Through honest conversations, expert interviews, and actionable teaching, you’ll learn how to grow a confident, self-sustaining business that supports your life, not consumes it. If you’re ready to stop spinning your wheels and start building with clarity, consistency, and purpose, subscribe to Practice to Profit and turn effort into results.

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