The Joel Erway Show

Joel Erway
  • 4.8 (64)
  • MARKETING
  • UPDATED SEMIWEEKLY
The Joel Erway Show

I'm Joel Erway, and I've spent years discovering what actually works in online marketing by ignoring the 'gurus' and testing everything myself. After generating over $100 million in sales for myself and clients, I've learned that most of what you're told about marketing is overcomplicated nonsense. If you're tired of following the herd and want to learn what really drives sales online, this show is for you. I break down my experiments, successes, and failures into simple, practical strategies you won't hear in the mainstream marketing echo chamber. No regular schedule, no scripts, no recycled advice - just raw insights when I have something worth sharing. Each episode strips away the complexity and shows you the straightforward path to growing your business online. I'm going against the grain, and if you're ready to do the same, join me inside.

  1. I Almost Quit Entrepreneurship | JES 23

    2H AGO

    I Almost Quit Entrepreneurship | JES 23

    Struggling to find your true north? In this episode, I’m sharing a personal story about the time I almost quit entrepreneurship and made a drastic pivot in my life and business. I’ll talk about how I went through an "exploring phase," nearly leaving my marketing career for something completely different—cryptocurrency—and what I learned in the process. You’ll hear how I almost took a 9-to-5 job in a new industry but realized it wasn’t aligned with my values or my mission. I’ll explain how walking to the edge of the cliff and almost making a wrong turn was the key to refocusing and rediscovering my true purpose. If you’re feeling lost, unmotivated, or unsure of your direction, tune in now to hear how exploring your compass can bring you back to center and ignite your passion for what you’re truly meant to do. 💡 YOU’LL DISCOVER: ➡️ A Personal Story of Exploration [01:16] ➡️ The Temptation of Cryptocurrency [03:25] ➡️ A Job Offer and a Realization [05:00] ➡️ Rediscovering My True North [06:13] …And much more!   🏆 HELPFUL RESOURCES ✅ For a full transcript of this episode, visit our blog. ✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app ✅ Work With Me – If you’re ready to launch your marketing system, visit https://www.joelerway.com/ to inquire about working directly with me.   🔔 SUBSCRIBE TO THE PODCAST: Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher.   👉 FOLLOW JOEL ON SOCIAL MEDIA:  Facebook, Instagram, Linkedin.

    10 min
  2. Make the Damn Offer | JES 22

    1D AGO

    Make the Damn Offer | JES 22

    Still think you need a long funnel to make sales? That mindset might be the reason you're stuck. In this episode, I dive into the truth behind what actually drives conversions today—and it’s not complicated funnels or endless nurturing. It’s simple, direct offers made to the people who are already ready to buy. You’ll hear the behind-the-scenes story of how Cole Gordon used a single Power Offer to generate millions, and why this approach—first introduced back in 2016—is more effective than ever in today’s social-driven world. I’ll break down how the marketing landscape has changed (hint: it’s not the message, it’s the mechanism), and why waiting to launch or overcomplicating your strategy is costing you time, sales, and momentum. If you’ve been second-guessing your offer or building endless assets before launching—this is your sign to stop. Make the damn offer. Whether you're a coach, course creator, or service provider, this episode will give you the permission (and the process) to simplify your sales and scale faster. Tune in and learn why what’s old still converts—and how to finally stop overthinking and start selling. 💡 YOU’LL DISCOVER: ➡️ The Power of the Power Offer [01:14] ➡️ Drew's Offer Validation and AI Automation [04:55] ➡️ Real-World Success Stories [07:58] …And much more!   🏆 HELPFUL RESOURCES ✅ For a full transcript of this episode, visit our blog. ✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app ✅ Work With Me – If you’re ready to launch your marketing system, visit https://www.joelerway.com/ to inquire about working directly with me.   🔔 SUBSCRIBE TO THE PODCAST: Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher.   👉 FOLLOW JOEL ON SOCIAL MEDIA:  Facebook, Instagram, Linkedin.

    11 min
  3. Stop Hiding, Start Testing | JES 21

    4D AGO

    Stop Hiding, Start Testing | JES 21

    Still waiting to launch your offer? That delay might be what’s killing your momentum. In this episode, I dive deep into one of the biggest mindset traps entrepreneurs fall into: waiting too long to launch. I share what I’ve seen firsthand while working with multiple clients—some of whom made their first sales within 48 hours—and why quick action is the key to catching momentum in business. You’ll learn why spotting a winning offer isn’t about research or overthinking—it’s about getting in the water and testing. I break down how you can validate your idea fast, with less than $100 in ad spend, and how fear of judgment might be the real thing holding you back. If you’ve been sitting on an offer, waiting for the perfect moment—this is your wake-up call. Because the only way to truly fail… is by hiding. Whether you’re a marketer, coach, or startup founder, this episode will push you to hit publish, test quickly, and stop letting perfectionism stall your progress. Tune in and learn how to ride the wave of momentum—before it passes you by. 💡 YOU’LL DISCOVER: ➡️ Million Dollar Course Marketers: Product Selection and Competition [01:14] ➡️ Instagram Reels Training and Q&A Session [01:31] ➡️ Drew's Offer Validation and AI Automation [01:49] ➡️ The Expert's Curse and Market Saturation [07:48] …And much more!   🏆 HELPFUL RESOURCES ✅ For a full transcript of this episode, visit our blog. ✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app ✅ Work With Me – If you’re ready to launch your marketing system, visit https://www.joelerway.com/ to inquire about working directly with me.   🔔 SUBSCRIBE TO THE PODCAST: Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher.   👉 FOLLOW JOEL ON SOCIAL MEDIA:  Facebook, Instagram, Linkedin.

    10 min
  4. AI: Your New Business Partner | JES 20

    5D AGO

    AI: Your New Business Partner | JES 20

    In this episode, I share the biggest mistake entrepreneurs are making with AI: treating it like a tool instead of an employee. I break down the crucial shift you need to make to truly leverage AI’s potential—by employing AI as an agent that works for you autonomously. I explain how AI can act as your personalized marketing assistant, handling tasks behind the scenes and bringing you content every day, so you don’t have to restart the machine each time. You’ll learn why AI should be viewed as a collaborator, not just a tool, and how this mindset shift can 10x your productivity. I also dive into my company, Inspired, and how it’s designed to help you unlock higher levels of creativity and efficiency with AI. If you're ready to step into the future of AI and transform how you work, tune in to learn how to make AI your business’s most valuable team member! 💡 YOU’LL DISCOVER: ➡️ The Future of AI in Marketing [01:18] ➡️ Shifting from Tools to Autonomous Agents [03:16] ➡️ Maximizing Productivity with AI Agents [04:44] ➡️ Addressing Concerns About AI and Creativity [07:23] …And much more!   🏆 HELPFUL RESOURCES ✅ For a full transcript of this episode, visit our blog. ✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app ✅ Work With Me – If you’re ready to launch your marketing system, visit https://www.joelerway.com/ to inquire about working directly with me.   🔔 SUBSCRIBE TO THE PODCAST: Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher.   👉 FOLLOW JOEL ON SOCIAL MEDIA:  Facebook, Instagram, Linkedin.

    11 min
  5. Marry the Market, Not the Product | JES 19

    6D AGO

    Marry the Market, Not the Product | JES 19

    Struggling to gain traction with your offer? In this episode, Joel breaks down the biggest mistake entrepreneurs make: getting too attached to their product instead of focusing on finding a starving market. He shares powerful stories from his clients who shifted to high-demand audiences and saw explosive results—like going from 2–3 sales a day to 30+ sales instantly. You’ll learn why serving a starving market is the key to momentum and why trying to sell a product that no one wants is a recipe for burnout. Joel also dives into his Offer Validation Framework and how you can pre-sell your product to gauge market demand without creating it first. If you're tired of feeling stuck and want to make sales feel effortless, tune in now to discover how choosing the right market can completely transform your business! 💡 YOU’LL DISCOVER: ➡️ Choosing Your Problems as an Entrepreneur [00:56] ➡️ The Importance of Serving a Starving Market [02:45] ➡️ Real-Life Success Stories [04:50] ➡️ Testing and Validating Your Market [06:56] ➡️ Marry the Market, Not the Product [10:18] …And much more!   🏆 HELPFUL RESOURCES ✅ For a full transcript of this episode, visit our blog. ✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app ✅ Work With Me – If you’re ready to launch your marketing system, visit https://www.joelerway.com/ to inquire about working directly with me.   🔔 SUBSCRIBE TO THE PODCAST: Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher.   👉 FOLLOW JOEL ON SOCIAL MEDIA:  Facebook, Instagram, Linkedin.

    13 min
  6. Your Next Million Starts with Testing | JES 18

    APR 1

    Your Next Million Starts with Testing | JES 18

    Struggling to make your next million? In this episode, I’m sharing why your next million starts with testing. I’ll break down how real entrepreneurs succeed—not by falling in love with their products but by finding starving markets desperate for a solution. You’ll hear about my biggest mistake as an entrepreneur: ignoring a data-driven opportunity that could have made me millions, simply because I was too focused on selling to the wrong market. I’ll walk you through how a simple pivot could have transformed my business and how you can avoid making the same costly mistake. If you’re ready to stop pushing the boulder uphill and start finding the right pockets of demand, this episode is for you. Tune in now to discover how testing and adapting to market signals can take your business to the next level! 💡 YOU’LL DISCOVER: ➡️ Your Next Million Starts with Experimentation [01:20] ➡️ The Importance of Market Testing [02:02] ➡️ A Personal Story of Testing and Pivoting [04:54] …And much more!   🏆 HELPFUL RESOURCES ✅ For a full transcript of this episode, visit our blog. ✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app ✅ Work With Me – If you’re ready to launch your marketing system, visit https://www.joelerway.com/ to inquire about working directly with me.   🔔 SUBSCRIBE TO THE PODCAST: Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher.   👉 FOLLOW JOEL ON SOCIAL MEDIA:  Facebook, Instagram, Linkedin.

    11 min
  7. Finding Your Starving Market | JES 17

    MAR 31

    Finding Your Starving Market | JES 17

    Finding it hard to get traction with your offer? In this episode, I’m sharing the secret to making sales feel effortless—finding a starving market. I’ll tell you about one of my private clients who went from barely squeezing out a few sales a day to making 25+ sales daily just by shifting to the right market. You’ll hear how he used my Offer Validation Framework to test and pivot quickly—even pre-selling his product before it was fully developed. I’ll also explain why sticking to a crowded, competitive market can hold you back and how identifying a hungry audience can completely transform your results. If you’re tired of struggling to scale and want to learn how to make your offer irresistible, tune in now! 💡 YOU’LL DISCOVER: ➡️ Client Success Story: Offer Validation Framework [00:56] ➡️ The Importance of Targeting a Starving Market [02:18] ➡️ Pivoting to a New Market [03:31] ➡️ The Power of a Unique Solution [07:21] …And much more!   🏆 HELPFUL RESOURCES ✅ For a full transcript of this episode, visit our blog. ✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app ✅ Work With Me – If you’re ready to launch your marketing system, visit https://www.joelerway.com/ to inquire about working directly with me.   🔔 SUBSCRIBE TO THE PODCAST: Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher.   👉 FOLLOW JOEL ON SOCIAL MEDIA:  Facebook, Instagram, Linkedin.

    11 min
  8. From Interview to Instant Sales | JES 16

    MAR 26

    From Interview to Instant Sales | JES 16

    Finding it hard to convert your audience into buyers? In this episode, I dive into the power of strategic interviews and how they can instantly position you as an expert while effortlessly pre-selling your products and services. You’ll hear how a single interview generated hundreds of high-ticket applications—and why this method is faster and more effective than a long webinar. I’ll break down how to turn interviews into mini books, create a powerful marketing asset, and leverage borrowed authority for maximum exposure. Plus, I’ll share details on my Launch Accelerator package that helps experts fast-track their success in just 14 days. If you’re ready to scale your business with interviews that sell, tune in now! 💡 YOU’LL DISCOVER: ➡️ The Rise of Mini Books [01:07] ➡️ Strategic Interviews for Expertise [01:41] ➡️ Success Story: Alerick Heck's Interview [02:00] ➡️ Creating Mini Books from Interviews [05:10] …And much more!   🏆 HELPFUL RESOURCES ✅ For a full transcript of this episode, visit our blog. ✅ Create your own mini book in just three hours! Email je@joelerway.com to get started. ✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app ✅ Work With Me – If you’re ready to launch your marketing system, visit https://www.joelerway.com/ to inquire about working directly with me.   🔔 SUBSCRIBE TO THE PODCAST: Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher.   👉 FOLLOW JOEL ON SOCIAL MEDIA:  Facebook, Instagram, Linkedin.

    11 min
See All (265)

    4.8
    out of 5
    64 Ratings

    About

    I'm Joel Erway, and I've spent years discovering what actually works in online marketing by ignoring the 'gurus' and testing everything myself. After generating over $100 million in sales for myself and clients, I've learned that most of what you're told about marketing is overcomplicated nonsense. If you're tired of following the herd and want to learn what really drives sales online, this show is for you. I break down my experiments, successes, and failures into simple, practical strategies you won't hear in the mainstream marketing echo chamber. No regular schedule, no scripts, no recycled advice - just raw insights when I have something worth sharing. Each episode strips away the complexity and shows you the straightforward path to growing your business online. I'm going against the grain, and if you're ready to do the same, join me inside.

    Information

    • Creator
      Joel Erway
    • Years Active
      2017 - 2025
    • Episodes
      265
    • Rating
      Clean
    • Copyright
      © Joel Erway
    • Show Website
      The Joel Erway Show

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