The Business Of Strength Podcast

Business Of Strength
  • 5.0 (68)
  • Sports
  • Updated Monthly

See behind the scenes of our private sector sports performance gym Varsity House. We've helped hundreds of coaches from around the world build successful businesses. We help training businesses improve their coaching development, leadership, operational systems, sales, and marketing.

  1. 5d ago

    EP 235: My Unplanned Sabbatical...

    After a freak softball injury forced Dan away from the gym for several weeks, he was faced with a question every business owner should ask: What happens if you can't show up? In this episode, Dan shares why the business has kept moving without him, the importance of building leaders instead of creating dependency, and why developing people, systems, and culture is the ultimate measure of a healthy business. If your business can't operate without you, this conversation will help you identify what needs to change next.  The Gold Standard - Park City https://bosretreat.com/

    26 min

  2. Jun 23

    EP 234: Why Serving is always the answer in business…with Mike Rossetti

    In this episode of the Business of Strength Podcast, Adam sits down with BOS member Mike Rossetti. Mike is an accomplished skill trainer and basketball skill training business owner.  The private sector sports training business is very similar to private sector health and fitness.  Mike breaks down all the components that led him to becoming a 7 figure business owner.  Early background and basketball beginnings  Early greenlights he experience to confirm this is what he should be doing  What are Mike’s non negotiables in business  Why serving others is the #1 thing that matters.  Mike’s view on business and where the industry is headed  Our last event of the year…The Strongest Year Retreat is in Park City Utah this year at the Olympic Training Center. You can learn more here: https://bosretreat.com/

    46 min

  3. May 11

    EP 233: How to play Point Guard in Your Business

    In this episode Adam teaches a framework for running a gym business through disciplined measurement, repeatable systems, and active leadership. Quick Announcement: Weight Room Wealth seminar on June 4–5. Register Here: https://wealth.businessofstrength.com/ The 3 Part Framework for playing Point Guard Metrics and measurement: The group stressed tracking product-level KPIs (attrition rate, capacity, EFT members, attendance trends) and sales KPIs (call volume, pickup rate, time on call, consults/trials booked, show rate, script adherence) so revenue changes can be tied to specific operational causes rather than misdiagnosed problems. System building: A four-part approach to systems — define success with data, build a scorecard, create a meeting document with an owner, and speak from systems instead of about people. Weekly scorecards and regular accountability check-ins were cited as essential practices to surface trends and required adjustments. Leadership practices: The team outlined three leadership behaviors: set regular thinking/review time (e.g., a weekly focused hour), protect company goals by framing feedback through systems and clear action language, and be visible by working alongside teams and stepping into departments as needed. The "point guard" role was defined as a multi-functional leader who enforces scorecard completion, aligns departmental actions, and maintains communication across functions. Support our Sponsors of the Show: TurnKey Coach https://turnkey.coach/business-of-str... Ignite Entrepreneurs https://ignite-entrepreneurs.com Simmons Media https://simmonsmedia.co/ Naamly https://www.naamly.com/ Sign up for our next event, Gym Business Sprint: https://sprint.businessofstrength.com

    27 min

  4. May 8

    EP 232: Feedback is a Gift

    Most gym owners avoid complaints. That’s a mistake. In this episode Dan Goodman breaks down a recent complaint at Varsity House and they went about handling the customer feedback the right way, and how it paid massive dividends! What You’ll Learn:Why complaints are actually opportunities (if you don’t get defensive)The simple framework to respond, resolve, and retainHow feedback ties directly to retention, referrals, and revenueThe mindset shift: from reacting… to leadingYour clients are telling you exactly how to grow—if you’re willing to listen.If you’re serious about tightening up your service, dialing in your systems, and actually growing your business…Join us at Weight Room Wealth.Support our Sponsors of the Show:TurnKey Coach https://turnkey.coach/business-of-str... Ignite Entrepreneurs https://ignite-entrepreneurs.comSimmons Mediahttps://simmonsmedia.co/ Naamly https://www.naamly.com/Sign up for our next event, Gym Business Sprint: https://sprint.businessofstrength.comSign up for Weight Room Wealth: https://wealth.businessofstrength.com

    14 min

  5. May 4

    EP 231: Salty Old Strength Coach Rant

    A blunt, no‑nonsense rant from a veteran strength coach calling out shortcuts in the industry—why young coaches skip fundamentals, the value of real training and mentorship, hard truths about exercise‑science degrees, and a practical roadmap (train, intern, read, learn business) to become a respected coach. Support our Sponsors of the Show:TurnKey Coach https://turnkey.coach/business-of-str... Ignite Entrepreneurs https://ignite-entrepreneurs.com Simmons Media https://simmonsmedia.co/ Naamly https://www.naamly.com/ Sign up for our next event, Gym Business Sprint: https://sprint.businessofstrength.com Sign up for Weight Room Wealth: https://wealth.businessofstrength.com

    20 min

  6. Apr 27

    EP 230: Building Coaches That Actually Last with Bo Sandoval

    Have you heard the latest BOS podcast with assistant athletic director at Texas A&M Bo Sandoval? There’s a massive problem in the fitness industry right now…And most gym owners don’t even realize it.We’re producing more “coaches” than ever before……but fewer great ones.On this episode of the Business of Strength Podcast, I sat down with Bo Sandoval — a guy who’s lived through 30+ years of strength, from old-school mentorship to the modern NIL/social media era — and we got into what’s really changed……and what hasn’t.This is one of those episodes where if you actually listen closely, it can completely change how you build your staff, your systems, and your business.Support our Sponsors of the Show:TurnKey Coach https://turnkey.coach/business-of-str... Ignite Entrepreneurs https://ignite-entrepreneurs.comSimmons Mediahttps://simmonsmedia.co/ Naamly https://www.naamly.com/Sign up for our next event, Gym Business Sprint: https://sprint.businessofstrength.comSign up for Weight Room Wealth: https://wealth.businessofstrength.com

    1h 9m

  7. Apr 13

    EP 229: What Most Owners Don’t Understand with Congressman Mike Lawler

    On this episode of the Business of Strength Podcast, Dan Goodman sits down with Congressman Mike Lawler to break down what small business owners actually need to be paying attention to right now. They discuss how to connect with people in his position, why it matters, and what most owners misunderstand about how policy impacts their business. They touch upon hiring, retention, and what he sees from the small businesses that stand the test of time.From there, we dive into what actually makes a local business thrive and how to think about growth, expansion, and opportunity in the current market.Enjoy the show!Support our Sponsors of the Show:TurnKey Coach https://turnkey.coach/business-of-str... Ignite Entrepreneurs https://ignite-entrepreneurs.comSimmons Mediahttps://simmonsmedia.co/ Naamly https://www.naamly.com/Sign up for our next event, Weight Room Wealth:https://wealth.businessofstrength.com

    41 min

  8. Apr 9

    EP 228: Running a Hospitality Based PT Business

    In this episode of the Business of Strength Podcast, Coach Joe sits down with Dr. David Kwon of Next Level Physio to dig into the evolving world of physical therapy and performance. They discuss why so many PTs are moving away from insurance-based care, how cash-based and hybrid models actually benefit the patient, and what good physical therapy should really look like: one-on-one time, progressive loading, and performance-minded rehab that feels more like training than a sterile clinic visit. Joe and Dr. Kwon also get into: - The hidden costs and constraints of insurance for both clinicians and patients - How PTs and strength coaches can (and should) work together - The future of the profession, from business models to education and shortages - Why community involvement and real relationships still beat flashy marketing - If you are a gym owner, coach, or clinician thinking about cash-based services, or an active person who wants better care than hot packs and stim, this episode is for you. Support our Sponsors of the Show: TurnKey Coach https://turnkey.coach/business-of-str... Ignite Entrepreneurs https://ignite-entrepreneurs.com Simmons Media https://simmonsmedia.co/ Naamly https://www.naamly.com/ Sign up for our next event, Weight Room Wealth! https://wealth.businessofstrength.com

    1h 33m
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5
out of 5
68 Ratings

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See behind the scenes of our private sector sports performance gym Varsity House. We've helped hundreds of coaches from around the world build successful businesses. We help training businesses improve their coaching development, leadership, operational systems, sales, and marketing.

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