Raise Your Visibility Online — LinkedIn for Business Growth

Louise Brogan
  • 4.9 (34)
  • Marketing
  • Updated Weekly

Are you invisible online — and not sure how to change that? Raise Your Visibility Online is the podcast for business owners, consultants and professionals who want to get found, get known and get clients — using LinkedIn and AI tools together. Hosted by Louise Brogan — LinkedIn strategist, speaker, author and YouTube educator with over 109,000 subscribers — each episode gives you practical, no-nonsense guidance you can apply straight away. Some weeks we're talking LinkedIn. How to write a profile that attracts the right people. How to create content that starts real conversations. How to build a network that opens doors rather than fills your inbox with spam. Other weeks we're exploring AI and the tools that make all of this easier and faster. How to use AI to plan a webinar. How to repurpose your content without losing your voice. How to show up consistently without burning out. And a lot of the time, we're doing both — because the real opportunity right now is using AI as a tool to raise your visibility, build your authority and grow your business in a way that still feels like you. This is a teaching podcast. Louise shares what she knows, interviews real people getting real results, and gives you the kind of practical insight that used to cost thousands in a consultancy fee. No hype. No overnight success stories. Just clear, honest guidance from someone who has been helping B2B professionals build their presence online for over seven years. Ready to stop being the best kept secret in your industry? 🎙️ New episodes every week 📚 Explore Louise's books, training and resources at www.louisebrogan.com 🚀 Join the Momentum membership community at www.louisebrogan.com/momentum

  1. 1d ago

    Digging My Way From a High Street Shop to a Top‑3 UK Podcast — with Caroline O'Neill

    Caroline O'Neill didn't know how to start a podcast. She found out, hit record, and The Digg Podcast went on to reach number three in the UK podcast chart. In this episode Caroline tells me how she went from occupational therapist to shop owner in Dungannon to podcaster and trainer. We talk about closing a business, getting over the fear of being the face of your brand, and why the hard work happens long before you press record. Caroline is joining us on stage at Raise Your Visibility LIVE in Belfast on 8 October, in a fireside chat with Claire McCollum. What we coverWhy the business is called Digg (her dad drives a digger, and he backed her first shop)The pink flamingo Facebook Live that got 400+ shares and a queue outside the shopWhat she said when someone called her "desperate" for showing up onlineClosing Digg Childrenswear in 2020 and how the training business grew out of itStarting the podcast in 2021 with a borrowed microphone and a "just do five" briefWhy adding real life conversations from series five lifted downloads and brand partnershipsShowing up differently for different audiences: Digg for Success vs Digg MamaWhy social media is the new TV, and why she'd rather own her channelsHer DIGG framework: Discover, Involve, Give, GrowWhy one wee video on Instagram is not a strategy Timestamps00:00 Welcome and introducing Caroline02:00 From occupational therapist to opening Digg Childrenswear04:00 Learning online marketing the hard way05:00 COVID, closing the shop and starting Digg for Success06:30 Starting the podcast without a clue how07:30 Louise's own retail shop story10:00 Being the face of the brand, and the "desperate" comment13:00 Finding the way of showing up that suits your brand15:30 How Caroline plans the podcast and chooses guests17:00 Bringing in real life episodes19:00 In-person recording and making it a production21:00 Social media is the new TV22:00 Why every business needs a YouTube channel24:30 The DIGG framework30:00 What Caroline will cover on stage in Belfast31:00 Reaching number three in the UK podcast chart LinksRaise Your Visibility LIVE, Belfast, 7 and 8 October: https://louisebrogan.com/raise-live/The Digg Podcast: https://podcasts.apple.com/gb/podcast/digg-podcast/id1550452496 Caroline on LinkedIn https://www.linkedin.com/in/carolineoneilldigg/ Instagram: https://www.instagram.com/diggforsuccess/ Takeaways: I learned that showing up online — even when you're 'desperate' — saved my business and filled the till the next day.We use the Dig method: discover your audience deeply, give them helpful content consistently, then grow your reach with purpose.I still swear by 'stop the scroll' creativity — a pink flamingo or a dramatic hook can turn social views into real footfall.We always tell people to do the hard work before hitting record: map personas, align emails and website, and plan strategic content.I discovered that blending business advice with honest, real‑life conversations elevated my podcast downloads and attracted sponsorships and partnerships.We believe YouTube and owning your channels is the new TV — be the face of your brand rather than a faceless polished advert.I admit I had huge imposter syndrome when I pivoted from retail to training and podcasting, but learning by doing changed everything.We warn that viral fame without a clear strategy will fizzle; always strip back to your values, audience problems, and measurable goals.

  2. 4d ago

    Is YouTube Worth It for Your Business? With Rob Malone, YouTube Ireland

    Think YouTube is just for teenagers playing Minecraft? Think again. In this episode, Louise chats with Rob Malone, YouTube Ireland Ambassador, who works directly with Irish creators, brands and agencies to help them start, scale and monetise on YouTube. They cover why niche content wins, why brands end up with a "corporate graveyard" of unwatched videos, how to nail thumbnails and titles, which analytics actually matter, and how AI is changing things for creators. Rob also explains why you don't need to post every week. If you've been sitting on the fence about YouTube for your business, this one's for you. Key takeawaysYouTube has room for every niche. If you can talk about your topic with passion, there's an audience for it, even if the topic is lobster pots or lawn mowing.Build a portfolio, not a viral hit. Your channel shows your expertise to potential clients before they ever speak to you.Be patient. Growth follows a "hockey stick" curve. A video with 50 views in week one can reach 30,000 a year later.Packaging matters. YouTube is a click-to-watch platform, so your thumbnail and title have to earn the click.Confirm the promise quickly. The first few seconds of your video should show viewers that it's what they clicked for.Put a face to the brand. Brands struggle on YouTube without a consistent person in their videos.Watch retention, not just views. Look at where people drop off and fix the opening first.Pick a concept you could film 10 times. Repeatable ideas, and enjoying the process, are what keep you going. Timestamps00:00 Intro01:00 What Rob actually does at YouTube02:00 "Isn't YouTube just for teenagers?" How niche channels win04:30 Where a business owner should start and avoiding the "corporate graveyard"07:00 Why YouTube is a slow build (the hockey stick curve)09:40 Short-form vs long-form: which works?13:30 Rob's challenge: tell your 10-minute story in 2 minutes14:30 Thumbnails, titles and "packaging"18:00 Why the first 5 seconds matter so much19:45 The biggest mistakes brands make on YouTube22:00 Nervous about being on camera? Rob's advice25:30 The analytics that actually matter30:00 How AI is changing YouTube for creators33:15 Using NotebookLM to prepare presentations34:15 How often should you post?36:45 Rob's YouTube workshop in Belfast Mentioned in this episodeIrish Fishing Tales: Jody's channel filmed on his commercial boat off KinsaleRobbie Linton: the East Antrim lawn-mowing YouTuberTraining One to One: Morgan Biggs' football coaching channelCarwow: a brand example of a consistent face on YouTubeTeeling Whiskey: a brand example of strong YouTube ShortsNotebookLM: Google's AI research toolYouTube Studio and YouTube Create: apps for tracking and creating content Catch Rob live in BelfastRob is running a YouTube workshop at Raise Your Visibility LIVE on the Workshop Day, 7 October, 12:30–2:00pm. 👉 Get your ticket: www.louisebrogan.com/raise-live ConnectRob Malone: https://www.linkedin.com/in/robert-malone/Louise Brogan: https://www.linkedin.com/in/louisebroganSubscribe to Raise Your Visibility Online on YouTube: www.youtube.com/@raiseyourvisibilityonline

    Is YouTube Worth It for Your Business? With Rob Malone, YouTube Ireland

  3. Sep 23

    Is Your Website Ready for AI Search? with Patricia Greene

    AI is changing how people search for businesses online. So is your website actually ready for it? In this episode of Raise Your Visibility Online, I’m joined by Patricia Greene from The Web Crew to talk about what businesses need to rethink as more people turn to tools like ChatGPT for recommendations and answers. Patricia has been designing, developing and managing WordPress websites for around 25 years, so she has seen plenty of changes in the way businesses get found online. This time, we’re talking about the move from traditional Google search towards AI search and what that means for your website. We talk about why clarity matters more than ever, how to structure your website content so both people and AI can understand it, and why some of the things we learned years ago about good blogging and SEO are becoming important all over again. We also get into headings and page structure, FAQs, pricing, case studies, Google reviews and the role your LinkedIn profile plays alongside your website. Patricia also explains why simply producing hundreds of AI-written blog posts isn't a sensible content strategy. One of my favourite takeaways from this conversation is that you probably don't need to rebuild your entire website. Patricia recommends looking at the useful content you already have and restructuring it so that it's clearer and easier for both your customer and AI to understand. We cover: What AI search means for business websitesWhy keywords alone aren't enough anymoreHow H1, H2 and H3 headings help structure your contentWhether you should update your old blog postsWhy FAQs can help answer the questions your customers are actually askingThe relationship between your website, LinkedIn and Google Business ProfileWhy reviews, testimonials and case studies matterWhether you should use AI to write blog contentCommon website mistakes Patricia is seeing in 2026What Patricia will be teaching at Raise Your Visibility LIVE Patricia is also opening our Workshop Day at Raise Your Visibility LIVE in Belfast on Wednesday 7 October, with her practical session on Restructuring Your Website for AI Visibility. She'll be showing attendees what they can change themselves, what they may want to ask their web designer to change, what AI is looking for, and giving everyone practical action points to take back to their own website. Workshop Day also includes LinkedIn Thought Leader Ads with Kristian Downer, YouTube with Rob Malone, small-group masterminds and our Belfast walking photography tour before we head into the main Raise Your Visibility LIVE conference on 8 October. Find Patricia: The Web Crew: thewebcrew.co.uk LinkedIn: Patricia Greene / The Web Crew Raise Your Visibility LIVE: 7–8 October 2026, Belfast Tickets: louisebrogan.com/raise-live

  4. Sep 17

    LinkedIn's New Network Tab (And Why I Unfollowed 50 People)

    Louise shares the results of her 10-day LinkedIn video experiment (reach dropped, engagement didn't) and breaks down LinkedIn's new Network Tab — a feature that shows posts only from your 1st-degree connections, in real time. In this episode: Why Louise stopped her daily video posting experiment after 10 daysThe real numbers: impressions before vs after switching back to written/carousel postsWhy B2B/brand video ≠ personal profile video on LinkedInWhat the new Network Tab is and how to switch it onWhy Louise has unfollowed ~50 people in 14 hours (and why that's a good thing)Building a "small but mighty" connected network vs. chasing reach Mentioned: Raise Your Visibility LIVE — 7–8 October, Belfast. Tickets rise to £275+VAT from 20 September (currently £225+VAT). Online ticket: £95+VAT. https://www.louisebrogan.com/raise-live YouTube: Raise Your Visibility Online — Network Tab demo video

  5. Sep 9

    Why Your Business Should Have a Podcast in 2026

    Do you need a fancy studio, video cameras and a complicated setup to start a podcast? Absolutely not. In this episode of Raise Your Visibility Online, I’m sharing why I think podcasting is still one of the most powerful and underused marketing tools for business owners. I’ve been podcasting since 2017, and while the tools have changed, the basic process really hasn’t: sit down, record something useful, edit it and publish it. But the real opportunity goes far beyond simply building a podcast audience. A podcast gives you a reason to consistently share your expertise. It can help you build relationships with potential clients and collaborators, open doors to being a guest on other podcasts, grow your email list and create the raw material for the rest of your content marketing. And you don’t need to commit to publishing forever. A short six or eight-episode podcast series can be a brilliant way to demonstrate your expertise and introduce people to how you work. In this episode, I talk about:Why businesses are overcomplicating podcastingHow a simple 10–15 minute weekly episode can build your audienceUsing interviews as an easy way to get startedHow podcasting can help you build relationships internationallyWhy being a guest on other podcasts can create even bigger opportunitiesTurning one podcast episode into LinkedIn posts, emails and other social contentUsing your podcast to grow your email listWhy consistency matters more than having an elaborate productionCreating a short “capsule podcast” instead of committing to a weekly show foreverHow podcasting fits into a simple, sustainable visibility strategy One podcast. A week of content.One of my favourite reasons for podcasting is how much content you can create from one recording. Record a useful 10–15 minute episode and you have the starting point for your LinkedIn content, social posts and email marketing for the week. Instead of constantly asking, “What am I going to post about?”, your podcast becomes the source material. Create once, publish everywhere. Raise Your Visibility LIVEThis episode is sponsored by Raise Your Visibility LIVE, my inaugural conference taking place in Belfast on 7–8 October 2026. We’re bringing together business owners, marketers and experts to explore practical ways to grow your visibility through LinkedIn, YouTube, podcasting, email marketing and AI. And if you can’t make it to Belfast, virtual tickets are available, including access to the talks and video recordings. I’d love to see you there. About Raise Your Visibility OnlineRaise Your Visibility Online is hosted by Louise Brogan, LinkedIn expert, speaker and CEO of Louise Brogan Ltd. Each week, Louise shares practical strategies and conversations designed to help business owners and B2B professionals become more visible, build their authority and reach more of the right people online. Subscribe to Raise Your Visibility Online so you don’t miss the next episode.

  6. Sep 2

    The LinkedIn Company Page Checklist Most Businesses Get Wrong

    I'm breaking down exactly what makes a LinkedIn company page work — from the seven-day account rule to admin permissions to why your newsletter might be your best growth lever. Plus an update on Raise Your Visibility LIVE (35 days out!) and why I'm doing a daily video for 30 days ahead of my B2B Marketing Profs talk in November. In this episode: ✅ RYVL conference update — Canva & YouTube confirmed as workshop hosts (7 Oct), and I've still got a couple of sponsor tables left✅ Why I'm doing a daily video for 30 days across LinkedIn, Instagram, and YouTube Shorts✅ The stat that'll make you fix your company page today (30% more weekly views for fully completed pages)✅ Who can actually create a LinkedIn company page (and the 7-day account rule)✅ The must-haves: banner, logo, overview keywords, specialties, CTA button, 120-character tagline✅ Super Admin vs Content Admin vs Analyst — and why you need to check who has access on yours✅ Why company page newsletters are one of the easiest wins for growth✅ Getting your team to amplify the page (most comments come from employees anyway — lean into it) Mentioned in this episode: Raise Your Visibility LIVE — 7–8 Oct, Belfast + virtual tickets → louisebrogan.com/raise-liveSocial Media Examiner's LinkedIn company page stats carousel Resources: Want help setting up or optimising your company page? https://louisebrogan.com/corporate-services/My Canva tutorials → YouTube channel

  7. Aug 12

    Move over AI Slop: Leveraging AI for Your LinkedIn Strategy

    Takeaways: In today's episode, we discussed the recent introduction of the AI slop button on LinkedIn, which has sparked a lot of controversy and animated reactions from users.Louise shared insights on how LinkedIn leverages AI technology to enhance user experience, particularly in content delivery and engagement.We explored the importance of creating original content on LinkedIn, rather than relying solely on AI-generated posts, to maintain authenticity and engage your audience effectively.The upcoming Raise Your Visibility Live conference offers a fantastic lineup of workshops and speakers, focusing on practical strategies to enhance your online presence.Louise emphasized the value of using AI as a tool for efficiency, while cautioning against producing content that lacks a personal touch or genuine human insight.Listeners are encouraged to connect on LinkedIn and share their thoughts about the evolving landscape of AI and social media, as we all navigate these changes together. Companies mentioned in this episode: LinkedInMicrosoftOpenAIYouTubePangram LabsDow SocialWeb CrewSpider WorkingDescriptClaudeChatGPT

  8. Jul 29

    LinkedIn's New Collaborative Posts: What You Need to Know!

    This week, we dive into the exciting new feature on LinkedIn: collaborative posts. I’m thrilled to share how this tool can revolutionize the way we engage on the platform, enabling us to reach broader audiences by collaborating with others. We’ll explore the ins and outs of how to create these posts, the challenges of inviting collaborators who don’t yet have access, and the potential benefits for our online presence. Plus, we’ll discuss some real-world strategies and experiences that highlight how we can leverage collaborative posts for events, launches, and more. With actionable insights and a dash of humor, we’re here to elevate your LinkedIn game and help your business thrive! Takeaways: Collaborative posts on LinkedIn are a new feature that aims to increase audience reach by allowing users to team up on posts.The effectiveness of collaborative posts hinges on both collaborators having access to the feature, making planning essential for successful engagement.LinkedIn's update on collaborative posts presents a great opportunity for joint ventures and events, especially for B2B companies looking to expand visibility.It's important to monitor who accepts collaboration invites since notifications may not always be clear, which could affect post engagement.Utilizing collaborative posts can enhance event promotion, making it easier to share milestones and celebrate achievements with a wider audience.The upcoming Raise Your Visibility Live conference promises exciting workshops focused on YouTube, LinkedIn ads, and optimizing websites with AI. Links referenced in this episode: youtube.com/raisevisibilityonlinelouisebrogan.com/raise-live Companies mentioned in this episode: LinkedInYouTubeKatherine GeorgePatricia GreeneDow SocialWeb CrewKristian DownerLouise Brogan S1CKavhLHZC0JFCdsVdd

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4.9
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About

Are you invisible online — and not sure how to change that? Raise Your Visibility Online is the podcast for business owners, consultants and professionals who want to get found, get known and get clients — using LinkedIn and AI tools together. Hosted by Louise Brogan — LinkedIn strategist, speaker, author and YouTube educator with over 109,000 subscribers — each episode gives you practical, no-nonsense guidance you can apply straight away. Some weeks we're talking LinkedIn. How to write a profile that attracts the right people. How to create content that starts real conversations. How to build a network that opens doors rather than fills your inbox with spam. Other weeks we're exploring AI and the tools that make all of this easier and faster. How to use AI to plan a webinar. How to repurpose your content without losing your voice. How to show up consistently without burning out. And a lot of the time, we're doing both — because the real opportunity right now is using AI as a tool to raise your visibility, build your authority and grow your business in a way that still feels like you. This is a teaching podcast. Louise shares what she knows, interviews real people getting real results, and gives you the kind of practical insight that used to cost thousands in a consultancy fee. No hype. No overnight success stories. Just clear, honest guidance from someone who has been helping B2B professionals build their presence online for over seven years. Ready to stop being the best kept secret in your industry? 🎙️ New episodes every week 📚 Explore Louise's books, training and resources at www.louisebrogan.com 🚀 Join the Momentum membership community at www.louisebrogan.com/momentum

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