Raise Your Visibility Online – LinkedIn, Video & B2B Marketing for Professionals

Louise Brogan
  • 4.9 (34)
  • MARKETING
  • UPDATED WEEKLY

Seven years of helping B2B founders, consultants and professionals get found, get known and get clients on LinkedIn. Hosted by Louise Brogan — LinkedIn strategist, speaker and author — this podcast gives you a clear, practical path from invisible to in-demand. Every episode tackles the real reasons your ideal clients aren't finding you, and exactly what to do about it — from optimising your profile to creating content that builds authority, growing a network that opens doors, and turning that visibility into consistent leads. No fluff. No overwhelm. Just a proven framework that works. Ready to stop being LinkedIn's best kept secret?

  1. B2B Content Live: Meet Mike Russell, AI Creator Magic!

    1D AGO

    B2B Content Live: Meet Mike Russell, AI Creator Magic!

    Today's conversation is all about the thrilling intersection of AI and entrepreneurship, featuring the dynamic Mike Russell, a prominent voice in the B2B space. We delve into the rapid evolution of AI tools and how they can empower business owners to optimize their operations, making complex tasks simpler and more efficient. Mike shares his insights on using AI effectively, including how to avoid the common pitfalls of getting lost in the tech rabbit hole. We also touch on the upcoming B2B Content Live event in Belfast, where attendees can expect to learn about cutting-edge strategies and connect with like-minded professionals. Join us as we unpack these exciting developments and share a few laughs along the way! Raise Your Visibility Online is all about empowering B2B companies and entrepreneurs to harness the power of LinkedIn and video in their marketing strategies. In this episode, Louise Brogan welcomes Mike Russell, a LinkedIn expert and dynamic speaker, to discuss the ever-evolving landscape of AI and its impact on content creation and marketing. Mike shares his insights on the latest AI tools and trends that businesses can leverage to enhance their visibility and reach. He highlights the importance of adaptability in the face of rapid technological changes, emphasizing that marketers need to stay ahead of the curve to maintain their competitive edge. The conversation dives deep into actionable strategies and real-world applications, making it clear that the future of marketing lies in the intersection of technology and creativity. One of the key takeaways from this episode is the need for businesses to embrace AI as an integral part of their marketing efforts. Mike discusses his experience in using various AI models, including Claude and Gemini, to streamline processes and improve productivity. He outlines how these tools can help marketers generate high-quality content, optimize their campaigns, and ultimately drive better results. Louise and Mike also touch on the importance of community and connection in the digital age, advocating for a balanced approach that combines technology with genuine human interaction. As they look towards the B2B Content Live event in October, the duo emphasizes the value of networking and learning from industry experts, encouraging listeners to engage actively in their professional communities. In a humorous exchange, Mike's excitement for the upcoming event shines through as he reflects on the unpredictable nature of AI discussions. Both speakers acknowledge that the landscape is constantly changing, making it essential for marketers to remain flexible and prepared for new developments. With a blend of insightful commentary and light-hearted banter, this episode not only educates listeners about the latest trends but also inspires them to take action and elevate their online presence. If you're looking to enhance your business visibility and connect with like-minded professionals, this episode is a must-listen! Takeaways: Louise Brogan emphasizes the power of leveraging LinkedIn and video for B2B success in business.Mike Russell shares his insights on adapting to rapidly changing AI technologies for effective presentations.The podcast discusses the importance of human connection in the face of advancing AI tools and automation.Listeners are encouraged to explore various AI tools, including Perplexity and Claude, for optimizing their work processes.The conversation highlights the balance between using AI for productivity while maintaining the value of human creativity.li...

    37 min
  2. How to repurpose your blog onto LinkedIn

    FEB 11

    How to repurpose your blog onto LinkedIn

    Write your blog, and then repurpose it properly onto LinkedIn. The truth is, it’s not the quality of your content that’s the issue; it’s where you're sharing it. In this episode, we’ll show you how to repurpose your existing blog content into engaging LinkedIn posts that can reach thousands of potential clients. We’ll delve into the specifics of leveraging LinkedIn's unique platform to amplify your visibility and authority, ensuring that your hard-earned insights don’t go unnoticed. So, let’s get ready to elevate your content game and turn those hidden gems into visible leads! Transforming your blog into a LinkedIn lead magnet is not just an option; it's a necessity for savvy B2B marketers looking to maximize their reach and effectiveness. We've all been there – pouring hours into a blog post, crafting the perfect piece filled with insights, only to publish it and watch as it garners a mere handful of views. The reality is that while your blog is a treasure trove of knowledge, it often goes unnoticed, buried on your website where potential clients aren’t looking. This episode dives deep into the art of repurposing blog content for LinkedIn, revealing how to turn those hidden gems into powerful lead generation tools. We discuss the importance of understanding where your audience hangs out and how LinkedIn serves as a discovery engine for B2B professionals. Instead of letting your blog content languish in obscurity, we guide you on how to strategically share insights from your articles in a way that resonates with LinkedIn users. It’s not enough to simply link back to your blog; you need to create engaging, native content that prompts conversations. By the end of our chat, you'll have actionable strategies to amplify your reach, attract high-value leads, and see a real return on investment for your content. Get ready to shift your mindset and transform your blog into a lead generation powerhouse! We also tackle common pitfalls that many B2B marketers face, such as underutilizing their blog content or failing to engage with their audience directly on LinkedIn. Our goal is to empower you to position yourself as a thought leader in your industry, leveraging the insights you’ve already created to spark meaningful conversations and connections. Let’s not let that valuable content gather dust – it’s time to get it out there and get the visibility you deserve! Takeaways: Blog posts are valuable assets; repurposing them on LinkedIn can significantly increase their visibility.LinkedIn is where B2B decision-makers are actively seeking insights and solutions, making it essential for your strategy.Transform your existing blog content into engaging LinkedIn posts to connect with more prospects.Effective content on LinkedIn is not just about sharing links; it’s about creating native posts that encourage interaction.Utilizing LinkedIn’s algorithm can amplify your reach, bringing your insights to thousands of potential clients.Repurposing content isn't just recycling; it's strategically adapting your expertise to fit the platform's audience. Links referenced in this episode: jammydigital.com Companies mentioned in this episode: LinkedInli...

    11 min
  3. How to Leverage LinkedIn Newsletters

    FEB 4

    How to Leverage LinkedIn Newsletters

    We're diving deep into the world of LinkedIn content strategies, focusing on the crucial question: should you be using newsletters, articles, or both to grow your personal or business brand? This episode unpacks the differences between these two formats, highlighting how newsletters can help you build a loyal email list that delivers your insights directly to your audience's inboxes—no algorithm fighting required! We’ll explore actionable tactics for subscriber growth, the importance of consistency in publishing, and how to optimize your content for maximum impact. Plus, we’ll discuss the power of articles as authority builders that attract inbound leads and enhance your visibility online. So, grab your notebooks—it's time to level up your LinkedIn game! In our latest episode, we tackled the age-old question: newsletters or articles? We dove deep into the nuances of LinkedIn content creation, highlighting how newsletters can be a game-changer for building a loyal audience. By subscribing, your readers welcome your insights directly into their inboxes, allowing for a more intimate and direct form of engagement. This format isn’t just about sharing updates; it’s about cultivating a relationship with your audience through consistent, high-value content that encourages ongoing interaction. We discussed strategies for crafting engaging newsletters that go beyond quick reads, incorporating detailed insights and serialized content that keeps subscribers coming back for more. Switching gears, we examined the role of articles in establishing authority and driving traffic. Unlike the personal touch of newsletters, articles are your chance to demonstrate your expertise on a broader scale. They serve as permanent content that can attract inbound leads and enhance your visibility on search engines. We shared actionable tips for optimizing article titles, structuring content effectively, and ensuring that your articles remain relevant long-term. The conversation emphasized the importance of analytics in refining your approach—tracking subscriber growth, engagement rates, and audience feedback to continually enhance your content strategy. Our conclusion? Harmonizing newsletters and articles creates a dynamic duo that propels your LinkedIn presence to new heights, allowing you to engage meaningfully with your community while also positioning yourself as a thought leader in your industry. Takeaways: Creating a LinkedIn newsletter is a powerful strategy for building an email list that you control and nurture over time.Newsletters are not just posts; they are deep dives that allow for extensive storytelling and relationship building with your audience.To boost your newsletter's subscriber base, promote it in your regular posts and ensure it delivers real value consistently.Articles on LinkedIn serve as authority builders, acting as permanent content that can attract inbound leads through search.Optimize your LinkedIn articles using relevant keywords because they rank on Google and can generate long-term traffic for your brand.Engagement is key; responding to comments and participating in discussions can significantly enhance your visibility and connection with your audience.

    8 min
  4. Lost in Distance: How to Capture Attention in a Noisy Digital World

    JAN 28

    Lost in Distance: How to Capture Attention in a Noisy Digital World

    Today's conversation dives deep into the intriguing concept of "lost in distance," especially in relation to LinkedIn and how we communicate our messages online. Fi Marshall and I unpack the surprising reality that many marketers are not measuring their LinkedIn analytics, which leaves them in a state of uncertainty about their effectiveness. We explore how this disconnect can hinder progress and how understanding the AI algorithms behind LinkedIn can actually enhance our visibility and engagement. As we share our experiences, we emphasize the importance of clarity and intention in our messaging—starting strong and keeping the focus on what truly matters to our audience. Join us as we challenge the norm, re-evaluate our strategies, and remind ourselves that in the world of marketing, both everything and nothing has changed. Takeaways: The term 'lost in distance' emphasizes how important it is to position key topics early in your content for better AI visibility.We discussed how the marketing landscape has shifted, yet foundational principles of human connection remain unchanged.Analytics are essential for marketers, as they help us understand what content resonates and drives engagement effectively.AI can enhance marketing strategies, but it requires thoughtful prompts and planning to truly benefit from its capabilities. Links referenced in this episode: louisebrogan.com

    41 min
  5. You’re Posting on LinkedIn — But It’s Not Turning Into Anything

    JAN 14

    You’re Posting on LinkedIn — But It’s Not Turning Into Anything

    Today, we're diving into the nitty-gritty of creating content for LinkedIn, and I've got some solid insights to share. The key takeaway? Content on LinkedIn isn’t about performing; it’s about teaching and starting conversations. If you've ever felt that creating posts is a struggle, you're not alone, and it’s probably because you’re trying to impress rather than connect. Instead of broadcasting to a crowd, think about writing for one specific person—let's call her Sarah—who needs your help. I’ll walk you through frameworks that transform your posts into engaging, helpful content that resonates with your audience, helping you break free from the overthinking trap that so often holds us back. Let's get into it! Creating content for LinkedIn can often feel like a daunting task, especially when we think we need to impress a massive audience. Louise breaks down this misconception by emphasizing that content should be about teaching, not performing. She shares her insights on how to shift our mindset from trying to entertain or impress others to genuinely helping them. By focusing on the needs of our audience—asking ourselves what they want to learn rather than how we appear—we can create more meaningful connections and conversations on LinkedIn. Louise encourages us to think of one specific person when crafting our content, which not only simplifies the process but also makes it more relatable and impactful. This approach not only alleviates the pressure of needing to be perfect but also fosters genuine interactions that can lead to business opportunities. Throughout the episode, Louise introduces several frameworks for content creation that center around teaching and sharing valuable insights. These frameworks include the Lesson Post, the Process Post, and the Mistake Post, each designed to help us articulate our experiences and knowledge in ways that are beneficial to our audience. By sharing our lessons learned, actionable processes, and even our mistakes, we not only establish credibility but also create content that resonates with others. Ultimately, Louise's message is clear: the key to engaging content lies in our willingness to share knowledge and experiences that can genuinely help others, rather than performing for likes and validation. Takeaways: In today's episode, we discussed how creating content on LinkedIn should focus on teaching instead of performing, which can help alleviate the pressure many feel when sharing their insights.Instead of aiming to reach a large audience, we should concentrate on starting meaningful conversations with one person at a time to foster genuine connections.By addressing the specific needs and questions of our audience, we can create content that is not only relatable but also provides real value to our network.I shared several content frameworks that can guide you through creating engaging posts, such as lesson posts, process posts, mistake posts, and observation posts, each serving a unique purpose.One of the biggest barriers to posting on LinkedIn is overthinking; instead of questioning the quality of our content, we should focus on whether it helps someone in need.Lastly, I emphasized that our goal should be to help others through our content, making it a conversation rather than a performance, which is key to building a strong online presence. Links referenced in this episode: span class="ql-ui"...

    12 min
  6. I Bought the Courses — So Why Do I Still Feel Stuck?

    JAN 7

    I Bought the Courses — So Why Do I Still Feel Stuck?

    This week, we’re diving into the fascinating shift happening in the online course industry, spotlighting Amy Porterfield's recent decision to close her Digital Course Academy. As we unpack this change, we explore how more entrepreneurs are gravitating towards community and accountability rather than solitary course completion. I’ve seen this trend myself in my own business, where I’m focusing more on intimate group learning experiences that foster engagement and support. We also chat about the importance of staying aware of what’s happening in our industries and how that can influence our own strategies for growth. So, grab your snow shovels—or just a cozy drink—and let’s get into the nitty-gritty of evolving business models and the joy of doing what we love! Louise opens the discussion with a light-hearted anecdote about the recent snowfall, which provided a rare opportunity for her family to build snowmen. This cheerful moment sets the tone for a deeper conversation about the evolving landscape of online business coaching, particularly in the realm of LinkedIn and digital courses. Drawing from her experiences, Louise reflects on the recent announcement by Amy Porterfield regarding the closure of her popular Digital Course Academy. This pivot reflects a broader trend in the online education space, where more entrepreneurs are seeking personalized support rather than traditional course formats. Louise emphasizes the importance of community and accountability, noting that her own accelerator program is filling up as more people seek guidance in their business journeys. As she draws parallels between her journey and Amy's, Louise invites listeners to consider how they can also adapt and thrive in their industries by paying attention to the shifts happening around them. Transitioning into the heart of the episode, Louise discusses the significance of adaptation in business. She highlights Amy's new focus on helping established female entrepreneurs scale their revenues, a move she finds particularly interesting. Louise has been following Amy's work since 2017 and feels a resonance with this shift towards collaborative growth. She believes that the online space is moving away from solitary learning and towards community-driven success. This insight resonates deeply, especially as Louise reflects on her own experiences with past programs that didn’t quite meet her expectations. Sharing how she values small group interactions, Louise underscores her commitment to providing a supportive environment for her clients, which she believes is crucial for long-term success. As the episode concludes, Louise encourages listeners to actively engage with their networks and observe the changes and innovations within their industries. She stresses the importance of continuous learning and adaptation, using her own business evolution as a case study. I invite you to check out our next cohort at https://www.louisebrogan.com/mastermind Takeaways: Louise Brogan emphasizes the importance of leveraging LinkedIn and video for B2B success in a unique way.Amy Porterfield's recent shift from selling courses to offering personalized support reflects a broader trend in online education.In today's business landscape, accountability and direct interaction are becoming more valued than self-paced courses.The podcast encourages listeners to stay informed about industry trends and their peers for continuous improvement. Links referenced in this episode: a...

    14 min
  7. How to Grow Your Business on YouTube in Just 90 Minutes a Week with Jerry Potter

    12/31/2025

    How to Grow Your Business on YouTube in Just 90 Minutes a Week with Jerry Potter

    Think you don't have time for YouTube? Think again.Jerry Potter, host of Done By Lunch Entrepreneurs, joins me to reveal how established business owners can build a thriving YouTube channel in just 90 minutes per week—and start getting clients within weeks, not years. In this episode, Jerry shares: ✓ Why YouTube is a "high leverage asset" that works for you 24/7 ✓ The Magnetic 8: How to train the algorithm in your first 8 videos ✓ Why Jerry got his first client after just 11 days and 17 subscribers ✓ The psychology of video that makes strangers trust you instantly ✓ How to stop perfectionism from killing your channel before it starts ✓ Why editing shouldn't take more than 15 minutes per video ✓ The entrepreneur path vs. creator path (and which one actually makes money faster) Real Results: Jerry went from 1,100 views in 4 months to 100,000 in his first yearStarted a NEW channel this summer and got 65% of views from YouTube recommendations in just 3 weeksMy own channel: Generated over £100,000 in client work with just 20,000 subscribers Key Timestamps: 0:00 - Introduction 2:00 - What are High Leverage Assets? 4:00 - Jerry's YouTube journey (and why "it's too late" is a myth) 6:00 - Why the best teams have the most conflict 11:00 - The Magnetic 8 strategy explained 16:00 - Should you put your podcast on YouTube? 19:00 - The YT90 system: 90 minutes a week 23:00 - Creating a repeatable, unique premise 26:00 - Why editing shouldn't be your focus 31:00 - The entrepreneur path vs. creator path 34:00 - Who's actually watching YouTube (hint: everyone) This is for you if: You're a consultant, coach, or service provider who wants more authorityYou're tired of scrambling for leads on other platformsYou want a marketing channel that compounds over timeYou've been putting off YouTube because you "don't have time" Get Jerry's Free YT90 Roadmap: YT90roadmap.com Follow Jerry: Done By Lunch Entrepreneurs podcast and YouTube channel Want help growing YOUR visibility on LinkedIn? Check out my free resources at https://www.louisebrogan.com/resources 💼 Work with me: www.louisebrogan.com/mastermind #YouTube #YouTubeForBusiness #ContentMarketing #DigitalMarketing #Entrepreneurship #BusinessGrowth #LinkedInExpert #VideoMarketing #JerryPotter #DoneByLunch Love the podcast? Subscribe and leave a review—it helps other business owners find these strategies!

    38 min
  8. It’s a New Year — and I Still Don’t Have a Clear LinkedIn Plan

    12/17/2025

    It’s a New Year — and I Still Don’t Have a Clear LinkedIn Plan

    As we gear up for the new year, it's the perfect time to reflect on our goals and set a clear path for success in 2026. In this episode, I share how critical thinking and personal reflection can transform your approach to business, especially if you're looking to harness the power of LinkedIn. I dive into practical strategies that can help you elevate your online presence and attract leads, whether you're working solo or seeking one-on-one coaching. Plus, I'm excited to introduce my group program, the LinkedIn Accelerator, where we’ll collaborate to optimize your profile, create impactful content, and build a network that drives results. So, grab a pen and paper, and let’s get ready to make 2026 the year your business truly shines! There's no better time to strategize for the upcoming year than now, and Louise Brogan is here to guide us through it. With the excitement of 2026 on the horizon, she shares her personal approach to goal-setting, emphasizing the power of pen and paper over digital devices, even in an age dominated by AI. Louise makes a compelling case for why critical thinking is essential and how taking the time to articulate our goals can lead to greater clarity and direction. By sharing her own whiteboard session, she sets the stage for a discussion that is both motivational and practical for anyone looking to ramp up their business visibility. In this episode, Louise explores various avenues for growth, focusing on leveraging LinkedIn as a powerful tool for connecting with potential clients. She encourages listeners to explore her YouTube channel, which is filled with valuable tutorials, and emphasizes the importance of consistent action. Beyond self-directed learning, Louise offers one-on-one coaching sessions that provide personalized strategies, ensuring that clients can create actionable plans tailored to their specific needs. Additionally, she highlights the success of her group coaching program, the LinkedIn Accelerator, where participants not only learn but also support each other in their journeys. With testimonials from current participants showcasing their growth and newfound confidence, Louise illustrates the transformative power of community in achieving business objectives. As the episode draws to a close, Louise warmly invites her listeners to take the next step in their business journeys. She highlights the exciting opportunities that await in 2026 and reassures them that they won't have to navigate it alone. Whether through individual coaching or her engaging group sessions, she is eager to support her audience in achieving their goals. With a heartfelt thank you to her listeners, Louise ends the episode on a high note, leaving everyone feeling inspired and ready to seize the New Year. Takeaways: In this episode, we dive into goal-setting practices that can help propel your business forward in the new year, emphasizing the importance of writing things down rather than just typing them out.I encourage listeners to leverage my extensive YouTube library filled with tutorials on LinkedIn strategies to enhance their visibility and attract more leads effectively.Working one-on-one with me can provide the accountability and personalized guidance you need to create a strong action plan for your business in 2026.Group coaching offers a unique opportunity to learn from peers, ask questions, and gain insights that you might not consider on your own, enhancing your LinkedIn skills together.As we approach the new year, it's...

    17 min
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4.9
out of 5
34 Ratings

About

Seven years of helping B2B founders, consultants and professionals get found, get known and get clients on LinkedIn. Hosted by Louise Brogan — LinkedIn strategist, speaker and author — this podcast gives you a clear, practical path from invisible to in-demand. Every episode tackles the real reasons your ideal clients aren't finding you, and exactly what to do about it — from optimising your profile to creating content that builds authority, growing a network that opens doors, and turning that visibility into consistent leads. No fluff. No overwhelm. Just a proven framework that works. Ready to stop being LinkedIn's best kept secret?

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