The Healthpreneur Show with Yuri Elkaim

Yuri Elkaim
  • 4.9 (67)
  • Marketing
  • Updated Weekly

The Healthpreneur Show with Yuri Elkaim (formerly Profitable Practice Secrets) is all about helping you fill and scale your health practice by working smarter, not harder. You'll get the NO BS truth about what it takes to succeed in business and the strategies to help you do so. If you're ready to build a more profitable practice that transforms 10x as many lives, while working half as much, then subscribe today.

  1. 4h ago

    Why “ROI” Is Actually Keeping Your Business Stuck

    Want to scale your health practice and get your life back? Work with me 1-on-1 in our private advisory and mastermind - https://go.healthpreneurtraining.com/hp-mastery?el=yt-july5 Most health practice owners eventually hit the same wall. The business is growing, revenue is up, and patients or clients are getting results, but too much still depends on you.  The next level isn't about doing more. It's about building something bigger than yourself. A business that scales without relying on you for everything. That's why we created Healthpreneur Mastery. Mastery is the private advisory board and mastermind for leading health professionals doing at least $500,000 per year who want to build a business that creates greater profit, freedom, and impact. This isn't for beginners. It's for practitioners, practice owners, and health entrepreneurs who know they're capable of building something much bigger and don't want to figure it all out alone. Learn more about Healthpreneur Mastery here: https://go.healthpreneurtraining.com/hp-mastery?el=july5 If the first question you ask before making a business investment is what is the ROI, you are already thinking too small.  The greatest business leaders in the world, from Bezos to Steve Jobs, never led with that question. In this Episode I am sharing six reframes that will help you make bigger, better decisions the same way they do. Most practitioners and business owners default to ROI thinking because it feels safe and logical.  But ROI measures what you can already predict, and the biggest opportunities in business are always the ones you cannot see yet.  I walk through real examples from Amazon Prime, Netflix original content, and Apple Stores, plus a personal story of how an $18,000 mastermind investment led to a New York Times bestseller, a multi-million dollar book deal, and business outcomes that could never have been forecasted in advance.  The six reframes I share in this video cover how to think about upside versus downside, the real cost of inaction, how to evaluate whether an investment builds an asset or increases your capabilities, and why almost every business decision you will ever make is completely reversible.  If you are a health practitioner or coaching business owner who wants to think and make decisions like a leader instead of playing it safe, this is the video that changes your framework. 🕰️CHAPTERS 0:00 Why Asking for ROI Is Small Thinking 1:30 How Bezos, Hastings, and Jobs Made Decisions Without Knowing the Return 4:30 The $18,000 Mastermind That Led to a New York Times Bestseller 7:30 Reframe 1: If This Works, What Is the Upside?  9:00 Reframe 2: What Is the Cost of Not Doing This? 11:30 Reframe 3: If All This Did Was Get Me From A to B, Is It Worth It? 13:30 Reframe 4: Is This Building an Asset? 15:30 Reframe 5: Is This Investment Increasing My Capabilities? 17:30 Reframe 6: Is This Decision Reversible? 19:00 Average Business Owners Ask What Is the ROI. Great Leaders Ask Who Do I Become. 🔔 Subscribe for weekly strategies on growing your health coaching or practice-based business: https://youtube.com/@Healthpreneur 🔗 RESOURCES AND LINKS  Website: https://healthpreneurgroup.com  Podcast: The Healthpreneur Show with Yuri Elkaim  Healthpreneur Website: https://healthpreneurgroup.com ❓COMMONLY ASKED QUESTIONS Why do the best business leaders not focus on ROI when making decisions?  ROI thinking only measures outcomes you can already predict, which means it systematically undervalues the biggest opportunities because those opportunities have outcomes that cannot be foreseen in advance. The best leaders instead ask who their company gets to become as a result of a decision, which opens up possibilities that linear ROI calculations will always miss. What is the right way to evaluate a business investment if not by ROI? The most effective framework involves six questions: what is the upside if this works, what is the cost of not doing this, would going from A to B alone make it worth it, is this building a long-term asset, will this increase my capabilities, and is this decision reversible. Applying these six reframes shifts the focus from short-term prediction to long-term positioning and compounding returns. How do you overcome the fear of making a large business investment? The worst case scenario of almost any business investment is losing the money, and money can always be made back. Every significant decision in business is also reversible, which means the real risk is not the investment itself but the cost of inaction and the opportunities that are lost by playing it safe and staying where you are.

    21 min

  2. Jun 28

    You've Been Lied to About Social Media

    Become the most trusted health practitioner in your market & attract pre-sold patients with YouTube → https://go.healthpreneurtraining.com/youtube?el=pod-june28 Grow your health business online → https://go.healthpreneurtraining.com/hba?el=pod-june28 Social media gurus have been lying to you, and if you are a health practitioner trying to grow your authority online, those lies are costing you time, energy, and real business.  I am breaking down the six biggest social media myths and showing you exactly what to focus on instead. Most practitioners are stuck on the social media hamster wheel because they have been told that views, followers, virality, and posting volume are the metrics that matter.  They are not.  In this episode, I walk through all six lies one by one, including why a post with 633,000 views added almost no real business, why short attention spans are a myth for the right audience, and why a big following and a big income are two completely different things.  Whether you are exhausted from posting daily or just starting to think about content strategy, this video will change how you approach your entire online presence. 🕰️ CHAPTERS 0:00 Why Social Media Is a Soul-Sucking Black Hole for Practitioners 1:00 Lie 1: Vanity Metrics Like Views and Followers Actually Matter 3:30 What to Optimize for Instead of Virality 5:00 Lie 2: Short Attention Spans Mean You Need Short Form Content 7:30 Lie 3: A Big Following Equals a Big Business 10:30 Why Your Sales Mechanism Matters More Than Your Follower Count 12:00 Lie 4: Going Viral Is Good for Your Business 14:00 Lie 5: Posting More Frequently Grows Your Authority 15:30 Why YouTube Revenue Per View Is Four Times Higher Than Instagram 16:30 Lie 6: Social Media Grows Your Business Subscribe for weekly strategies on growing your health coaching or practice-based business: https://youtube.com/@Healthpreneur RESOURCES AND LINKS  Website: https://healthpreneurgroup.com  Podcast: The Healthpreneur Show with Yuri Elkaim  Healthpreneur Website: https://healthpreneurgroup.com COMMONLY ASKED QUESTIONS Should health practitioners focus on social media or YouTube to grow their business? For health practitioners trying to build authority and generate real business rather than just followers, YouTube significantly outperforms social media platforms like Instagram and TikTok. YouTube content builds a permanent asset that appreciates over time, the average user session is 40 minutes compared to seconds on Instagram, and the revenue value per view on YouTube is four times higher, making it a far more efficient platform for trust-building and client conversion. Does going viral on social media help grow a health practice? Viral posts typically attract a broad, general audience rather than the specific type of patient or client a practitioner wants to work with. A post with over 600,000 views and more than 2,200 new followers, for example, may add very few actual ideal clients to your audience, while diluting your following with people who have no intention of ever booking a consultation or investing in your services. Why does a big social media following not always lead to more revenue for practitioners? A large following and a profitable business are two separate systems that do not automatically connect. Without a dialed-in sales mechanism or enrollment process on the back end, no amount of followers will reliably convert into paying patients or clients. What matters is not the size of the following but the quality of the audience and the clarity of the next step you invite them to take. ABOUT I am Yuri Elkaim, founder of HealthPreneur. For over 20 years I have helped health coaches, practitioners, and wellness experts build seven and eight figure businesses online. This channel shares the exact strategies, funnels, and frameworks we use with our clients every day. New videos drop weekly. #SocialMediaMyths #YouTubeForDoctors #HealthPractitionerMarketing #ContentStrategy #AuthorityBuilding

    20 min

  3. Jun 21

    Every Stage of Growing a Medical Practice Explained

    Want to scale your health practice and get your life back? Work with me 1-on-1 in our private advisory and mastermind - https://go.healthpreneurtraining.com/hp-mastery?el=yt-june21 Most health practice owners eventually hit the same wall. The business is growing, revenue is up, and patients or clients are getting results, but too much still depends on you. The next level isn't about doing more. It's about building something bigger than yourself. A business that scales without relying on you for everything. That's why we created Healthpreneur Mastery. Mastery is the private advisory board and mastermind for leading health professionals doing at least $500,000 per year who want to build a business that creates greater profit, freedom, and impact. This isn't for beginners. It's for practitioners, practice owners, and health entrepreneurs who know they're capable of building something much bigger and don't want to figure it all out alone. Learn more about Healthpreneur Mastery here: https://go.healthpreneurtraining.com/hp-mastery?el=yt-june21 Your health practice is generating millions but your margins keep shrinking, your cost to acquire a patient keeps climbing, and ads do not work the way they used to.  There is a specific reason this is happening, and it is not the one most practitioners think. In this episode, I walk through a real $4 million practice case study where revenue is strong but cost per consult, cost to acquire a client, and shrinking ad efficiency are quietly eating into profit.  I break down exactly how to diagnose where the leaks are in your funnel, why simply increasing ad spend makes the problem worse, and what creative mix and campaign structure actually mean for your Meta ads performance.  🕰️CHAPTERS 0:00 The $4 Million Practice With Shrinking Margins 1:30 Breaking Down the Numbers: Cost Per Consult, CAC, and LTV 4:00 Why Rising Ad Costs Are a Permanent Trend, Not a Temporary Problem 6:00 Creative Mix vs Campaign Structure: What Actually Moves the Needle on Meta Ads 9:00 Why Ad Visibility Does Not Equal Trust 11:30 How Long-Form Content Builds the Trust That Lowers Your CAC 4:00 Why YouTube Content Outperforms Ads for High-Ticket Conversion 16:30 Turning Your Sales Team Into Order Takers With Time on Brand 18:30 The Long-Term Fix for Rising Acquisition Costs in Your Practice Subscribe for weekly strategies on growing your health coaching or practice-based business: https://youtube.com/@Healthpreneur 🔗 RESOURCES AND LINKS Website: https://healthpreneurgroup.com Podcast: The Healthpreneur Show with Yuri Elkaim Healthpreneur Website: https://healthpreneurgroup.com ❓COMMON QUESTIONS  Why is my cost to acquire a patient increasing even though my practice is profitable? Rising acquisition costs are largely driven by a lack of creative diversity in your ad accounts, which causes ad fatigue and pushes costs up over time. This is a permanent market trend rather than a temporary issue, since advertising costs almost always trend upward similar to real estate and other commodities, which means the long-term fix is improving conversion and lifetime value rather than chasing cheaper leads. What should I fix first if my Meta ads are getting more expensive? Creative mix and messaging diversity account for roughly 80 percent of the improvement available in a Meta ad account, while campaign structure accounts for only about 20 percent. You should focus on testing more diverse creative angles and hooks before increasing ad spend, because spending more money into an inefficient account will only make the underlying cost problem worse. How does long-form content lower the cost to acquire a client in a health practice?  Long-form content builds trust through time on brand, which is the bridge between getting attention and generating business. When prospects consume hours of your content before booking a consult, they arrive pre-sold and pre-qualified, which dramatically increases close rates and turns your sales team into order takers rather than people who have to convince someone from scratch. ABOUT I am Yuri Elkaim, founder of HealthPreneur. For over 20 years I have helped health coaches, practitioners, and wellness experts build seven and eight figure businesses online. This channel shares the exact strategies, funnels, and frameworks we use with our clients every day. New videos drop weekly. #PracticeGrowth #CostToAcquireAClient #HealthPracticeMarketing #ContentMarketing #ScaleYourPractice

    41 min

  4. Jun 14

    This Health Business Was Stuck at $4.5M. The Problem Wasn't Marketing.

    The Healthpreneur Show with Yuri Elkaim

    20 min

  5. Jun 7

    The Most Profitable Page in My Business That Nobody Sees

    Want to work with me to scale your health practice? DM me “mastery” on instagram https://instagram.com/healthpreneur Become the most trusted health practitioner in your market & attract pre-sold patients with YouTube → https://go.healthpreneurtraining.com/youtube?el=YT-june7 Most coaches and practitioners are losing sales in the follow-up, not on the call itself. This one page changed that completely for our business, and in this video I am walking you through exactly how to build it and install it into yours. If your prospects are leaving calls saying they need to think about it and then going silent, the problem is not your offer and it is not your copy. In this episode I walk through the full anatomy of our sales process, the nine elements that build proof, transparency, and trust without you having to chase anyone, and the exact email to send immediately after the call.  Whether you are a health coach, a practitioner, or a clinic owner, this is the most underused sales conversion tool in the industry right now. 🕰️CHAPTERS 0:00 The One Page That Stopped Us From Losing Sales in the Follow-Up  1:30 Why Prospects Do Not Buy and the Only Three Real Objections  3:00 How Proof and Transparency Build the Trust That Closes Sales  4:30 How the Post-Call Yes Page Fits Into Your Enrollment Process  6:00 The Follow-Up Email to Send Within 10 Minutes of Every Call  7:30 The Welcome Video: How to Coach Prospects Through Their Fear of Deciding  9:30 Testimonial Screenshots and How to Stack Social Proof for Maximum Impact  11:30 The Skeptical Client Interview and Why It Converts Better Than Polished Testimonials  13:30 Data-Driven Proof: How to Quantify Client Results Even When They Are Qualitative  16:00 Behind the Scenes: How to Show Your Open Kitchen and Build Transparency  18:30 Meet the Team Video, Product Demo, and the Differentiator Section  20:30 Google Reviews, Video Testimonials, and Organizing Proof by Client Type  22:00 The Nine-Element Framework for Building Your Own Yes Page Subscribe for weekly strategies on growing your health coaching or practice-based business: https://youtube.com/@Healthpreneur 🔗RESOURCES AND LINKS: Website: https://healthpreneurgroup.com  Podcast: The Healthpreneur Show with Yuri Elkaim Healthpreneur  Website: https://healthpreneurgroup.com COMMONLY ASKED QUESTIONS What is a post-call yes page and how does it improve sales conversions?  A post-call yes page is a single web page sent to prospects within minutes of an enrollment call that compiles proof, testimonials, behind-the-scenes content, and trust-building assets in one place. It works by giving prospects everything they need to feel safe and confident in their decision before a follow-up call, dramatically increasing the likelihood they say yes without requiring any chasing. Why do prospects say they need to think about it after a sales call?  The three core reasons people do not buy are lack of desire, lack of belief that they can get results, and lack of trust in the solution or provider. Smoke-screen responses like needing to think about it or talking to a spouse almost always mask one of these three underlying objections, which is why addressing proof and trust proactively between the first call and the follow-up is so effective. What should a post-call yes page include?  The most effective post-call yes pages include a welcome video that addresses fear and identity, testimonial screenshots with the strongest results most prominently placed, a skeptical client interview, data-driven proof of client outcomes, a behind-the-scenes product demo, a meet-the-team video, a clear statement of your number one differentiator, Google or third-party reviews, and video testimonials organized by client type or profession. How do you quantify client results to use as proof in your marketing?  Even subjective improvements can be tracked on a simple one-to-ten scale measured at day zero, day thirty, and day sixty. Once you have that data across enough clients, you can create averages and aggregates such as our clients reduce their symptoms by 55 percent in thirty days on average, which turns qualitative outcomes into compelling, credible, data-driven proof that builds trust with skeptical prospects. ABOUT:   I am Yuri Elkaim, founder of HealthPreneur. For over 20 years I have helped health coaches, practitioners, and wellness experts build seven and eight figure businesses online. This channel shares the exact strategies, funnels, and frameworks we use with our clients every day.  New episodes drop weekly. #SalesConversion #EnrollmentStrategy #HealthCoaching #PostCallPage #ClosingClients

    25 min

  6. May 31

    I Generated $21.4M from YouTube. Most Doctors Are Doing it All Wrong.

    Become the most trusted health practitioner in your market & attract pre-sold patients with YouTube → https://go.healthpreneurtraining.com/youtube?el=pod-may31 Grow your health business online → https://go.healthpreneurtraining.com/hba?el=pod-may31 $21,466,510. That is exactly how much revenue our YouTube channel has contributed to our business in the past two years alone.  Most practitioners are building channels chasing views and subscribers and wondering why it never turns into actual revenue. This video shows you the difference. I am breaking down five real YouTube channels, some good, some bad, and some that are leaving serious money on the table, to show you exactly what separates a channel that builds authority and drives business from one that just collects vanity metrics.  You will see:  👉 what the biggest thumbnail, title, topic, and description mistakes look like in the wild,  👉 why specialization is the single most important factor in YouTube success for practitioners, and 👉 what a properly monetized channel actually looks like from the inside.  Whether you are a doctor, dentist, surgeon, or health coach, this is the YouTube strategy breakdown you need before you waste another dollar on video production. 🕰️ CHAPTERS: 0:00 How Our YouTube Channel Generated $21 Million in Two Years  2:00 Channel Breakdown 1: What a Confused Niche Costs You  4:30 Why Specialization Is the Only YouTube Strategy That Works  6:30 Channel Breakdown 2: The Multi-Face Branding Mistake Practices Make  9:30 Thumbnail Rules: The Three Element Framework That Drives Clicks  12:00 Channel Breakdown 3: A Skincare Doctor Doing It Right  15:30 The Cardinal Sin Hook Mistake That Kills Viewer Retention  17:30 Channel Breakdown 4: What Good Packaging and Niche Focus Look Like  20:30 The YouTube Health Source Badge and Why It Gives Practitioners an Unfair Advantage  23:00 Why Your Description's First Sentence Is Your Most Valuable Real Estate  25:00 Channel Breakdown 5: A Client Case Study Generating High Seven Figures  27:30 How YouTube Builds Authority That Opens Doors Beyond Your Practice  28:45 The Real Purpose of a YouTube Channel for Health Practitioners Want our team to build your YouTube authority engine completely done for you? Apply here  https://healthpreneurgroup.com/youtube Subscribe to our Youtube for weekly strategy, content marketing, and business growth tips for health practitioners: https://youtube.com/@Healthpreneur 🔗 RESOURCES AND LINKS  Website: https://healthpreneurgroup.com  Youtube: https://youtube.com/@Healthpreneur ❓QUESTIONS ANSWERED How do health practitioners monetize a YouTube channel?  The most effective approach is to treat YouTube as a trust-building and lead-generation engine rather than a revenue platform.  What makes a good YouTube thumbnail for a doctor or health practitioner?  Effective thumbnails for education-based channels follow a three-element rule: a close-up face showing emotion, two to four words that build curiosity without repeating the title, and a third visual element such as a product, tool, or object being pointed at.  Why is niche specialization so important for a practitioner's YouTube channel?  YouTube and the broader attention economy do not reward generalists. Viewers searching for answers to specific health problems want the most credible, focused expert on that topic, not a channel covering multiple unrelated subjects. Practitioners who specialize in one area build trust faster, rank higher in search, and attract the exact type of patient or client most likely to convert into a paying customer. What is the YouTube Health Source certification and how does it help practitioners?  The YouTube Health Source badge is available to licensed practitioners with more than 1,500 watch hours on their channel, and it appears under every video as a trust and credibility signal. Beyond building viewer confidence, it also gives certified channels preferential ranking in YouTube search results, which is a significant competitive advantage that no other major content platform currently offers to healthcare providers. ABOUT: I am Yuri Elkaim, founder of HealthPreneur. For over 20 years, I have helped health coaches, practitioners, and wellness experts build seven and eight-figure businesses online.  This podcast shares the exact strategies, funnels, and frameworks we use with our clients every day. New episodes drop weekly. #YouTubeForDoctors #YouTubeStrategy #HealthPractitioner #ContentMarketing #PersonalBrandForDoctors

    30 min

  7. May 24

    This ChatGPT hack will make you so much more money

    📌Become the most trusted health practitioner in your market & attract pre-sold patients with YouTube → https://go.healthpreneurtraining.com/youtube?el=yt-may24 Grow your health business online → https://go.healthpreneurtraining.com/hba?el=yt-may24 99% of people have no idea you can use AI to practice sales calls and objection handling on demand.  If you are losing clients to "I need to think about it" or "let me talk to my spouse," there is a specific reason that keeps happening and a repeatable way to fix it fast. This episode shows you how to use ChatGPT as a live AI sales coach to practice objection handling, enrollment conversations, and patient upsells whenever you want, with no practice partner needed.  I also walk through two live role play demos, one for a high-ticket coaching offer and one for a dental practice upsell scenario, so you can see exactly how to set this up for your specific business.  And if you stay until the end, I share the exact acknowledge-isolate-tie-down framework for handling the single most common sales stall of all time. 🕰️CHAPTERS: 0:00 Why Most Practitioners Keep Losing Sales to the Same Objections  1:30 Why Selling Is a Skill Game, Not a Numbers Game  2:30 How to Use ChatGPT as an AI Sales Coach for Role Play Practice  4:00 Live Demo: Objection Handling for a High-Ticket Coaching Offer  8:00 Live Demo: Patient Upsell Role Play for a Dental Practice  12:30 The Framework for Handling "I Need to Think About It"  14:00 Acknowledge, Isolate, and the Double Tie-Down Explained  16:00 The Three Real Reasons People Do Not Buy  17:30 How to Get to the Truth When Prospects Will Not Tell You  19:00 Why Uncertainty Is the Only Objection That Actually Matters 🔔 Subscribe for weekly strategies on growing your health coaching or practice-based business: https://youtube.com/@Healthpreneur 🔗RESOURCES AND LINKS  Website: https://healthpreneurgroup.com  Podcast: The Healthpreneur Show with Yuri Elkaim Healthpreneur  Website: https://healthpreneurgroup.com ❓COMMONLY ASKED QUESTIONS How can coaches and practitioners use AI to improve their sales calls?  You can use ChatGPT in voice mode as a live role play partner by giving it a detailed avatar description and instructing it to throw specific objections at you during a simulated enrollment call. This lets you practice objection handling, test your responses, and build conversational skill on demand without needing a real prospect or a practice partner. How do you handle the "I need to think about it" objection in a sales call?  Start by acknowledging without pushing back, then isolate the objection by asking whether, aside from needing time, they believe this is exactly the right solution for their situation. If they hesitate, surface the uncertainty directly. If they say yes, use a double tie-down to confirm they are moving forward, which forces the real objection to the surface so you can actually address it. What are the three real reasons people do not buy on a sales call?  The three core reasons are that they do not actually want to improve their situation, they do not believe the solution will work for them specifically, or they do not have the money. Everything else, including needing to think about it, talking to a spouse, or bad timing, is typically a polite way of avoiding the truth, and the goal of every enrollment conversation is to surface which of these three is actually in the way. ABOUT  I am Yuri Elkaim, founder of HealthPreneur. For over 20 years I have helped health coaches, practitioners, and wellness experts build seven and eight figure businesses online.  This Podcast shares the exact strategies, funnels, and frameworks we use with our clients every day.  New episodes drop weekly. #SalesTraining #ObjectionHandling #AIForBusiness #HealthCoaching #EnrollmentCalls

    22 min

  8. May 10

    We Quit Taking Sales Calls for 90 Days (Here's What Happened to Revenue)

    The Healthpreneur Show with Yuri Elkaim

    12 min
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About

The Healthpreneur Show with Yuri Elkaim (formerly Profitable Practice Secrets) is all about helping you fill and scale your health practice by working smarter, not harder. You'll get the NO BS truth about what it takes to succeed in business and the strategies to help you do so. If you're ready to build a more profitable practice that transforms 10x as many lives, while working half as much, then subscribe today.

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