Thinking about adding HYROX to your gym? HYROX's Head of Affiliates for the Americas on the biggest mistake owners make, and how one event can pay for your affiliation. Bring the official HYROX competition equipment to your gym with Centr: https://commercial.centr.com/?utm_source=futureoffitness&utm_medium=youtube&utm_campaign=hyrox_authority_series&utm_content=ep02_eric_oneill_top Eric Malzone sits down with Eric O'Neil, Head of Affiliates for the Americas at HYROX, to break down how gyms actually get into HYROX and make money from it. HYROX now has about 17,000 affiliate gyms worldwide, nearly 5,000 in North America, and signs up an average of eight new gyms every day. Eric explains why the biggest misconception is thinking HYROX is all or nothing, what you get for the $130 monthly affiliation fee, and the difference between an HTC and an HTCx built around Centr's race-day equipment. He also walks through the 13-week HYROX season playbook he would run himself, where a $50-a-head simulation event can cover the affiliation fee on day one and lead into training bundles, nutrition, personal training, and merch. Plus, what separates the affiliates making five figures a month from the ones who bought a sled and stopped there. 0:00 What separates the gyms making real money 0:37 Welcome Eric O'Neil 2:05 How many HYROX affiliates are there? 2:35 Why an established gym should add HYROX 5:04 The biggest misconception gym owners have 6:28 From special operations to Nike to HYROX 10:04 A crawl, walk, run plan for new affiliates 13:34 How HYROX supports its affiliates 16:12 How to become a HYROX affiliate 18:01 What affiliates get for $130 a month 20:24 HTC vs HTCx explained 22:39 How the Centr partnership works 26:15 Why training on race-day equipment matters 28:09 Testing the official sled and turf 30:43 How gyms make money with HYROX 31:25 A 13-week HYROX season playbook 35:32 Plan your dive, dive your plan 38:28 Why accessibility matters for gyms 41:33 In-gym events as an entry point 42:20 Where to learn more This is episode 2 of the HYROX Authority Series, presented by Centr. Episode 1, Why HYROX Is the Best Business Opportunity in Fitness Right Now, with Andrew Sugerman: https://youtu.be/1m1r9LAvQaE Questions answered in this episode: How much does it cost to become a HYROX affiliate? $130 a month through HYROX365, HYROX's affiliate program, with a five-week onboarding playbook included. Do you need special equipment to become a HYROX gym? No. Very few gyms have all nine HYROX elements at scale, and good coaches can adapt movements. Start with the space and equipment you already have. What do HYROX affiliates get? Official programming with 750+ workouts, the right to market as a HYROX gym, the right to run in-gym HYROX events, and coaching education and certification. What is the difference between an HTC and an HTCx? An HTC (HYROX Training Club) is the standard tier, which 99% of affiliates are. An HTCx adds a standardized HYROX Training Zone designed with Centr, featuring the official race-day equipment. How do gyms make money with HYROX? Simulation events, HYROX training bundles, personal training, nutrition, and merch, built around the race calendar. Eric O'Neil is Head of Affiliates for the Americas at HYROX, based in Chicago. He is a former MARSOC special operations team leader with an MBA from the University of Chicago, previously worked at Nike, and races HYROX and marathons himself. This is episode 2 of the HYROX Authority Series, presented by Centr. Connect with Centr Equip your facility with Centr commercial equipment and the HYROX Training Zone: https://commercial.centr.com/?utm_source=futureoffitness&utm_medium=youtube&utm_campaign=hyrox_authority_series&utm_content=ep02_eric_oneill_connect Shop the Centr x HYROX Official Competition Equipment: https://shop.centr.com/collections/hyrox?utm_source=futureoffitness&utm_medium=youtube&utm_campaign=hyrox_authority_series&utm_content=ep02_eric_oneill_shop Learn more about Centr: https://centr.com/?utm_source=futureoffitness&utm_medium=youtube&utm_campaign=hyrox_authority_series&utm_content=ep02_eric_oneill_home ► Get the State of Fitness quarterly report: https://q2-report.future-of-fitness.info/ ► Partner with Future of Fitness: https://futureoffitness.co/contact ► Follow Eric on LinkedIn: https://www.linkedin.com/in/eric-malzone-8b452a3/ This Future of Fitness interview with HYROX Head of Affiliates Eric O'Neil covers HYROX affiliation costs, HTC vs HTCx, Centr race-day equipment, and in-gym event revenue, with practical takeaways for gym owners considering HYROX. #HYROX #FutureOfFitness #GymOwner #Centr #FitnessBusiness
