Dental Practice Heroes

Dr. Paul Etchison

Where dentists learn how to cut clinical days while increasing profits - without sacrificing patient care, cutting corners, or cranking volume.   We teach you how to grow a scalable practice through communication, leadership, and effective management. Hosted by Dr. Paul Etchison, author of two books on dental practice management, dental coach, and owner of a $6M collections group practice in the south suburbs of Chicago, we provide actionable advice for practice owners who want to intentionally create more time to enjoy their families, wealth, and deep personal fulfillment.  If you want to build a scalable practice framework that no longer stresses, drains, or relies on you for every little thing, we will teach you how and share stories of other dentists who have done it!

  1. 4h ago

    Short Staffed? Here's What to Do

    Your dental practice feels like it’s barely surviving, the team is overwhelmed, and the plan sounds logical: “Once we hire one more assistant or one more hygienist, then we’ll fix the systems.” I’m challenging that idea head-on, because waiting doesn’t pause the chaos. It feeds it. When we delay training, accountability, and process improvement, we create the exact environment that drives burnout, frustration, and turnover in a short staffed dental office. I walk through the cycle I see constantly in dental practice management: we hire someone, we rush onboarding, the new team member is afraid to ask questions, mistakes pile up, coworkers get resentful, and suddenly we’re hiring again. The problem isn’t effort, it’s predictability. That’s why building a systematized dental practice is not a “nice to have.” Clear expectations, simple workflows, and consistent follow-up are powerful staff retention strategies that make the day feel doable and the job worth keeping. You’ll get a practical leadership playbook for what to do right now: talk to your team with transparency, pick one recurring friction point to fix instead of launching five projects, and protect training even when the schedule is packed. Training isn’t extra work, it’s how we reduce future work and help people feel confident, capable, and loyal. If you want help building the systems and training that keep great people, head to dentalpracticeheroes.com/slash strategy and set up a call with me. Subscribe, share this with a practice owner who’s stuck in survival mode, and leave a five-star review so more dentists can find the show. Join our Newest and Best Coaching Program, Click Here for More Information Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

    Short Staffed?  Here's What to Do
  2. Jul 16

    Stop Hiring People to Solve This Problem

    Your dental practice can feel like it’s drowning even when you’re fully staffed and the schedule looks reasonable on paper. The real culprit is often smaller and harder to spot: tiny steps in your systems that get skipped, “just this once,” and then explode into bigger problems for the next person downstream. I’m breaking down how that ripple effect creates the daily feeling of chaos, backlog, and burnout and what to do about it as the leader.  We walk through concrete dental practice management examples that every team recognises. First, pre-collecting patient copays for larger appointments: when we avoid a brief, uncomfortable money conversation, we often create longer conversations later, more insurance re-checking, slower check-in, and weaker patient commitment that leads to cancellations and holes in the schedule. Then we talk about scheduling hygiene and recall the right way, including the simple commitment question that reduces last-minute reschedules and protects production, team bonus, and momentum.  We also dig into the front office and back office handoff, and how small documentation mistakes can quietly destroy trust. When the front desk has to keep double-checking what happened in the operatory, it slows everything down and can even lower treatment acceptance because patients feel the uncertainty. The solution is not hiring another person. It’s building clear agreements, coaching the “why,” and creating a culture where each team member asks, “Did I make someone else’s job easier or harder?”  If you want calmer days, stronger systems, and a team that runs smoother together, subscribe, share this with a practice owner friend, and leave a quick review so we can help more offices. What small step gets skipped most often in your practice? Join our Newest and Best Coaching Program, Click Here for More Information Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

    Stop Hiring People to Solve This Problem
  3. Jul 9

    How to Fill Your Schedule Without a Single New Patient w/ Dr. Spencer Greer

    What does it take to be a better producer? For Dr. Spencer Greer, it's not about chasing new patients or pushing treatment. In this episode, he shares the exact language he uses to present treatment without sounding greedy, losing trust, or pressuring anyone into a "yes." You'll learn where most dentists drop the ball on case acceptance and the traits that turn a surprising hire into a top producer. The best part: the growth you're after is already sitting in your schedule. Topics discussed: (00:00) Introduction (02:03) From salesman to dentist (04:04) Building your career with intention (06:56) Why he hands all production to associates (09:25) The benefit to hiring new associates right out of school (15:30) Communication mistakes (+ how to fix them) (18:46) Having hard conversations without sounding greedy (21:28) Presenting it delicately, with a real example (22:42) How to handle rejection (24:57) More production without more patients (30:48) Dash Production course Use code PAUL for 10% off Dr. Spencer Greer’s Dash Production course! The course starts on July 17th, so sign up here today: https://highleveldentists.com/ This episode was produced by Podcast Boutique https://www.podcastboutique.com Check out the Growth Program Here Join our Newest and Best Coaching Program, Click Here for More Information Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

    How to Fill Your Schedule Without a Single New Patient w/ Dr. Spencer Greer
  4. Jun 25

    You're Busy, So Why Isn't Your Practice Growing?

    If your days feel jam-packed but your dental practice still isn’t improving, the problem usually isn’t effort. It’s urgency. The loudest problems in a practice always win, and they trick us into believing we’ll work on systems, leadership, and growth “once things slow down.” They don’t slow down, and that’s exactly why so many practice owners feel stuck, overworked, and quietly frustrated. We unpack the real difference between reactive work and proactive work in dental practice management. Reactive work is the constant stream of fires: insurance denials, upset patients, schedule chaos, staffing surprises, and equipment problems. It keeps the lights on, but it doesn’t build the future. Proactive work is what creates a practice that runs without you: onboarding systems, checklists, phone scripts, KPI scoreboards, P&L review, and leader development that prevents issues before they explode. We also talk about why this matters for your key leaders, especially the office manager. Many office managers spend their whole day reacting like a highly skilled admin employee, when what you really need is protected time for true management. I share the shift I had to make when I hit a breaking point, and how blocking and defending CEO time became the turning point for building momentum again. If you’re ready to stop living in reaction mode and start building a calmer, more profitable practice, listen now, share this with a colleague, and subscribe so you don’t miss what comes next. And if you want help installing systems and protecting proactive time, book a free strategy call at dentalpracticeheroes.com/slash strategy, then leave a review on Apple Podcasts or Spotify. Join our Newest and Best Coaching Program, Click Here for More Information Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

    You're Busy, So Why Isn't Your Practice Growing?
4.8
out of 5
160 Ratings

About

Where dentists learn how to cut clinical days while increasing profits - without sacrificing patient care, cutting corners, or cranking volume.   We teach you how to grow a scalable practice through communication, leadership, and effective management. Hosted by Dr. Paul Etchison, author of two books on dental practice management, dental coach, and owner of a $6M collections group practice in the south suburbs of Chicago, we provide actionable advice for practice owners who want to intentionally create more time to enjoy their families, wealth, and deep personal fulfillment.  If you want to build a scalable practice framework that no longer stresses, drains, or relies on you for every little thing, we will teach you how and share stories of other dentists who have done it!

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