The Marketing Week Podcast

Marketing Week
  • 4.5 (6)
  • Marketing
  • Updated Monthly

Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices. From exploring what's next in career development and leadership, to the future of B2B, Marketing Week takes listeners behind the scenes of the world's most effective marketing. Hosted on Acast. See acast.com/privacy for more information.

  1. Sep 30

    Lauren Spearman on rebooting your career and navigating marketing’s career crisis 

    Are you feeling stuck in your career? With 69% of marketers reporting a lack of career progression in the last year, according to Marketing Week’s 2026 Career & Salary Survey, many are feeling stagnated, stuck and searching for something new. Lauren Spearman is the co-founder of Careering, a careers platform “for people who feel like their careers have gone a little bit adrift” and was named a Marketing Week Changemaker in 2024. Her career began in marketing, with senior roles at the likes of Made.com, Benefit Cosmetics and Many Pets. In 2023, she began posting online about her experiences navigating the jobs market, and has since become an advocate for better hiring practises in the industry. In this episode of The Marketing Week Podcast, she joins host Molly Innes, work and careers editor & podcast lead, to discuss whether marketing is in a careers crisis, and what marketers and employers can do to fix it. “We should always look at what we can do ourselves to support our own progression. Absolutely, your employer has a role within your own career development, but they can't be the custodian of your career,” she says, suggesting marketers try and be “a bit more experimental” in how they approach progression to negate feeling stagnated. Spearman will be speaking at Marketing Week’s Festival of Marketing 2026, taking place on 14 October. Hosted on Acast. See acast.com/privacy for more information.

  2. Sep 9

    How to grow a viral brand with Stanley 1913's chief brand officer

    Stanley 1913 is a brand with more than 100 years of heritage, but it's the last few years which has seen the drinkware business achieve mammoth growth. In this episode of The Marketing Week Podcast, work and careers editor & podcast lead Molly Innes is joined by Stanley's chief brand officer Kate Ridley to find out how the business is driving growth after achieving mega viral success online. She joined the brand last year as a consultant to build out its global marketing function, before taking on the role on a permanent basis. Before Stanley, Ridley spent more than 20 years at Adidas and in the episode shares the lessons she picked up at the sportswear giant, and how she's carrying them through, as she looks to maintain growth at Stanley. The business is now entering new categories of sports and fashion, eyeing up welcoming new consumers to the brand. Ridley explains Stanley is doing this without alienating its longstanding fans. Hosted on Acast. See acast.com/privacy for more information.

  3. Sep 1

    Carwow CMO Ben Carter on tackling marketing's 'confidence crisis'

    Carwow's chief marketing officer Ben Carter is a marketer on a mission to help put marketing back at the centre of brands' growth efforts. In the latest episode of The Marketing Week Podcast, host and editor-in-chief Russell Parsons, digs into why Carter believes marketing is in a "confidence crisis" and how the profession can re-route itself to be seen "not as a cost centre" but as a growth engine. Carter began his career as a journalist, reporting on the marketing industry, before making the switch to marketing during the internet boom. Previously CMO at the likes of Dunelm and Purple Bricks, he believes marketing is struggling with confidence because its practitioners are "not able to tell the right story" of what they are doing. In the episode, he also discusses his own career journey, the false divide between brand and performance, how Carwow is building out its content and storytelling and more. His message to marketers? "Never stop learning." Hosted on Acast. See acast.com/privacy for more information.

  4. Aug 17

    Seedlip founder Ben Branson on overcoming adversity, innovation and neurodivergence

    What drives founders forward? For Ben Branson, who launched Seedlip in 2015, it is twofold: a “fear of failure” and “being dissatisfied about something" and wanting to change it.  In this episode of The Marketing Week Podcast, Branson, who sold Seedlip to Diageo in 2019 before launching Pollen Projects - a venture studio dedicated to building non-alcoholic spirit brands - is joined by host editor-in-chief Russell Parsons to lift the lid on what motivates him when it comes to building brands.  Branson details how his early struggles with mental health, addiction and anxiety propelled him to “solve problems” and “make things better”. Ultimately, he explains, he doesn’t “want to let good ideas down”.  He also shares his journey of an adult diagnosis of ADHD and autism, and how this led him to found The Hidden 20%, a charity, podcast and movement campaigning for neurodiversity.  “We need a society that can include all minds now more than ever. We need the creativity, the skills, the innovation, the pattern spotting, all of the great things that can come from working with different brains.”  Branson will be speaking at Marketing Week's Festival of Marketing 2026, taking place on 14 October. Hosted on Acast. See acast.com/privacy for more information.

  5. Aug 10

    Are marketers stuck in an effectiveness ‘echo chamber’?

    Have marketers invented a language to describe performance no one else in the business understands? The latest Language of Effectiveness data reveals over 70% of respondents see a disconnect between the way marketing interprets effectiveness and the rest of the business. In fact, 11% of marketers don’t discuss effectiveness with the wider business at all. Are they missing a trick? To unpick the data, Marketing Week deputy editor and intelligence editor, Charlotte Rogers, is joined by TUI group head of international marketing Rachel Moss and Brian Macreadie, head of marketing at law firm Addleshaw Goddard. We ask whether marketers have lost sight of the metrics that really matter to their boards and if now is the time to urgently address the disconnect. Moss and Macreadie discuss the merits of treating effectiveness as a two-way conversation rooted in trust, exploring the power storytelling has to make these discussions easier. Hosted on Acast. See acast.com/privacy for more information.

  6. Aug 3

    How Unilever is transforming brand building with creators, social media and AI

    In this episode of The Marketing Week Podcast, news editor Niamh Carroll is joined by Unilever's beauty and wellbeing division global vice president of digital, social and AI transformation Selina Sykes. She explains how Unilever's approach to brand building has changed - and what's remained - as well as how to effectively manage a team through constant transformation in a world where how people shop and consume media is rapidly changing. "The fundamentals are exactly the same," says Sykes, who will be sharing more about Unilever's transformation at Festival of Marketing 2026. "But what we've seen is that how you achieve those things is radically different, and it continues to change." This episode of The Marketing Week Podcast is sponsored by Kantar. Its LINK AI creator content insights turn influencer ads into predictive insight you can act on. Discover how you can invest with confidence, not guesswork with LINK AI by Kantar. Hosted on Acast. See acast.com/privacy for more information.

  7. Jul 27

    Special episode: From chaos to clarity – the new science of creator effectiveness

    Creator marketing is everywhere. But for many CMOs it still feels messy, inconsistent and driven by instinct. Is it just advertising with a friendlier face, or a fundamentally different channel? And can it genuinely build brands while still delivering performance? In the latest episode of The Marketing Week Podcast, sponsored by Kantar, global creative thought leadership director Vera Šídlová joins editor-in-chief Russell Parsons to explore what the data actually says. Drawing on Kantar’s latest creator effectiveness research: The creator game plan – based on large-scale analysis of content across 15,000 pieces of creator content on TikTok, YouTube and Instagram – she separates hype from hard evidence. The conversation focuses on what drives impact and how brands can make sharper, more confident decisions in creator marketing. You’ll hear: Why creator marketing works differently from traditional advertising… and how it actually builds brandsHow authenticity and brand consistency can reinforce each other, not competeThe patterns behind high-performing creator content – and what strong briefs consistently get rightHow CMOs should measure creator marketing to make better investment decisions at scale Host: Russell Parsons, editor-in-chief, Marketing Week Guest: Věra Šídlová, global creative thought leadership director, Kantar Hosted on Acast. See acast.com/privacy for more information.

  8. Jul 20

    How can advertising fix its trust problem?

    How can the marketing industry build trust in advertising? It’s a perennial issue, but the next phase of the Advertising Association's action plan wants to tackle it head on.  In this episode of The Marketing Week Podcast, editor-in-chief Russell Parsons is joined by Stephen Woodford, CEO of the Advertising Association, and Andria Vidler, CEO of National Lottery operator Allwyn and outgoing Advertising Association president.  Public trust in advertising has risen from 30% to 40% in the last four years. However, serious challenges remain, from combating online scam ads to navigating AI’s impact. This episode outlines the state of trust in the UK, from the role AI is playing to the industry’s relationship with the government, to help tackle the question: how can advertising become fundamentally trustworthy to the public? This episode of The Marketing Week Podcast is sponsored by Kantar. Its LINK AI creator content insights turn influencer ads into predictive insight you can act on. Discover how you can invest with confidence, not guesswork with LINK AI by Kantar. Hosted on Acast. See acast.com/privacy for more information.

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Ratings & Reviews

4.5
out of 5
6 Ratings

About

Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices. From exploring what's next in career development and leadership, to the future of B2B, Marketing Week takes listeners behind the scenes of the world's most effective marketing. Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    Marketing Week
  • Years Active
    2018 - 2026
  • Episodes
    181
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    The Marketing Week Podcast

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