Marketing Week

Marketing Week
Marketing Week

Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices. From exploring what's next in career development and leadership, to the future of B2B, Marketing Week takes listeners behind the scenes of the world's most effective marketing. Subscribe on itunes: https://itunes.apple.com/gb/podcast/marketing-week/id1337011263?mt=2

  1. The big marketing stories of 2024

    4 DAYS AGO

    The big marketing stories of 2024

    It's almost time to close the door on 2024, but not before listening to The Marketing Week Podcast's Christmas special and end of-year wrap-up. Hosts deputy managing editor Charlotte Rogers, managing editor Lucy Tesseras and senior reporter Molly Innes are joined by our very own editor-in-chief Russell Parsons and senior reporter Niamh Carroll to dissect the year that was. We kick things off with the podcast's inaugural marketing quiz, from Starbucks and Nike to Moo Deng and Wham. Marketing Week columnists Helen Edwards and Grace Kite, along with Marketing Week Future Marketing Leader Lucky Saint's Emily Laws and marketer of the year, PwC's global CMO Antonia Wade, join to reveal their marketing moments of the year. We also look back on the big stories of 2024, from a good year for consistency and AI to a bad one for transparent pricing. Plus, which campaigns resonated - from Irn Bru's Euros effort to Charli XCX's Brat. That's all from The Marketing Week Podcast until the new year. We look forward to seeing you again in January.

    54 min
  2. This Much I Learned: M&S’s marketing directors on remaining consistent in the brand’s transformation

    DEC 2

    This Much I Learned: M&S’s marketing directors on remaining consistent in the brand’s transformation

    M&S’s top marketing directors, Anna Braithwaite and Sharry Cramond, on how the brand’s transformation came about and what successes led them to be Marketing Week’s brand of the year – with consistency being key.

    48 min
  3. The BBC on how to build a high-performing marketing team

    NOV 26

    The BBC on how to build a high-performing marketing team

    In this episode of The Marketing Week Podcast, hosts Charlotte Rogers, Lucy Tesseras and Molly Innes talk about all things marketing teams: how to build them, what the ideal team looks like and who needs to be included.   We also speak to our Marketing Team of the Year, the BBC, to find out how director of marketing and audiences Paul Davies transformed his team from an under-utilised, under-appreciated function to a high-performing one.

    1h 4m
  4. Award-winning marketing and PwC's CMO on career resilience

    NOV 8

    Award-winning marketing and PwC's CMO on career resilience

    In this episode of The Marketing Week Podcast, hosts Charlotte Rogers and Molly Innes are joined by editor-in-chief Russell Parsons to discuss the 2024 Marketing Week Awards. Russell interviewed our Marketer of the Year, PwC's global CMO Antonia Wade to find out the secrets to her success, the importance of B2B and her career resilience. We also cover why M&S is 2024's Brand of the Year.

    50 min
  5. This Much I Learned: Diageo's CMO on building an effectiveness culture

    OCT 31

    This Much I Learned: Diageo's CMO on building an effectiveness culture

    In the latest episode of Marketing Week's This Much I Learned podcast, Diageo's chief marketing officer Cristina Diezhandino discusses why driving a culture of effectiveness is key for growing its brands, including Guinness and Johnnie Walker.

    37 min
  6. Marketing's social class problem and Specsavers' CMO on team culture

    OCT 22

    Marketing's social class problem and Specsavers' CMO on team culture

    In this episode of The Marketing Week Podcast, hosts Charlotte Rogers, Lucy Tesseras and Molly Innes are joined by Sarah Atkinson, CEO of the Social Mobility Foundation to talk about the marketing industry's problem with socio-economic diversity. Plus, after being given exclusive access to attend Specsavers' annual internal marketing festival, a gathering of the brand's senior marketing leaders from across the globe, we talk about the importance of collaboration and sharing best practice, as well as how to cultivate a positive work culture.

    36 min
  7. CMO ambitions, AI and the reality of working in B2B

    OCT 2

    CMO ambitions, AI and the reality of working in B2B

    In the first episode of The Marketing Week Podcast, hosts Charlotte Rogers, Lucy Tesseras and Molly Innes are joined by B2B marketing leader Mary-Anne Russell and Jon Lombardo, former LinkedIn B2B Institute lead, to discuss our new State of B2B Marketing research. We also discuss the impact Labour's HFSS ad ban will have on advertisers, brands' fears over their agencies’ use of generative AI and what it takes to go from CMO to CEO.

    37 min
  8. This Much I Learned: Asos’s top marketer on transforming a brand

    MAY 3

    This Much I Learned: Asos’s top marketer on transforming a brand

    Asos’s executive vice-president of customer, Dan Elton, on the challenges he is facing in turning the fashion retailer into a more brand-led organisation – and why marketers shouldn’t take measurement tools as gospel.

    38 min
See All (133)

Ratings & Reviews

4.4
out of 5
5 Ratings

About

Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices. From exploring what's next in career development and leadership, to the future of B2B, Marketing Week takes listeners behind the scenes of the world's most effective marketing. Subscribe on itunes: https://itunes.apple.com/gb/podcast/marketing-week/id1337011263?mt=2

Information

  • Creator
    Marketing Week
  • Years Active
    2018 - 2024
  • Episodes
    133
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    Marketing Week

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