Your Dream Business

Teresa Heath-Wareing
  • 5.0 (46)
  • MARKETING
  • UPDATED WEEKLY

Hi! I’m Teresa if you are a business owner who is striving to build a business and life you dream of on your own terms and doing something you love then this is the podcast for you! Each week I will share with you business, marketing and mindset tools and strategies that I used to start and grow my own dream business. I also bring you the world's experts and best in the industry to share their knowledge and give you the latest tools and tactics to ensure you are marketing and growing your business! My guests have included. Amy Porterfield, Pat Flynn, Rick Mulready, Brian Fanzo, Tyler J McCall, Andrew & Pete, James Wedmore & Jasmine Star!

  1. 3D AGO

    Why Your Audience Isn’t Buying (And How to Fix It)

    In this episode, I explain why growing your audience doesn’t automatically lead to more sales. Visibility is important because it helps more people discover your brand and join your email list, but simply having a bigger audience doesn’t guarantee revenue. Without the right strategy behind your messaging and offers, you can end up with lots of followers but very few people actually buying. I walk through five reasons why this happens, including attracting the wrong audience, not having a clear pathway for people to buy, focusing too much on education without enough conversion content, and not building enough trust and authority. I also explain why having a strong conversion mechanism — like a launch or funnel — is essential. Ultimately, visibility creates opportunity, but it’s the strategy behind your marketing that turns your audience into paying customers. 3 Key Takeaways: Attract the Right Audience If your messaging is too broad or your lead magnets attract the wrong people, you may grow an audience that isn’t interested in your offers. Clarity about who you help and what problem you solve is essential for attracting people who are likely to buy. Education Alone Doesn’t Convert Many creators focus heavily on teaching and providing value but forget to include persuasive content that helps people see why they should work with you. Conversion-focused content is just as important as educational content. You Need a Clear Path to Buy Your audience needs a clear journey from free content to paid offers. Without a defined pathway — such as an offer ladder, launch strategy, or evergreen funnel — people may enjoy your content but never take the next step to become customers. If your audience is growing but your revenue isn’t keeping up, this episode will help you identify what might be missing and show you how to turn visibility into real sales. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

    19 min

  2. MAR 2

    Why Free Launches Are Getting Harder (And What to Do Instead)

    In this episode, I explain why paid launches are working so well right now — and why they might be the smartest move you make for your next launch. I break down the difference between traditional free webinars or challenges and paid launch experiences, and I share exactly how my two-week, five-session paid bootcamp model works, including standard and VIP tiers. I also talk honestly about why free launches have become harder — from audience overwhelm and low show-up rates to freebie collectors and creator burnout — and then walk you through four powerful reasons to test a paid launch instead. While you may see fewer sign-ups, the quality, engagement, and conversions can be significantly stronger.   3 Key Takeaways:   Paid = Higher Commitment When someone invests money, they’re far more likely to show up, engage, and implement — which leads to better results and stronger trust.   Engagement and Conversions Improve Paid participants are more serious and qualified, meaning higher show-up rates, better interaction, and stronger conversion rates into your main offer.   Your Launch Can Fund Your Marketing A paid launch can generate revenue upfront, giving you cash flow to fund ads and scale — rather than relying on a free event that only costs you time and money.   If free launches have been feeling heavier, harder, or less effective, this episode will help you see why — and show you a practical alternative that could change the game for your next launch.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube   Transcript After 10 years in the online space, I have done every type of launch that you can imagine, and there is one launch that is working really, really well at the moment, paid launches. In this video, I'm gonna be sharing with you what paid launches are, why they work so well, and the four reasons that you should consider trying a paid launch for your next launch. If we haven't met, my name is Teresa Heath-Wareing and I work with course creators, membership owners and coaches to help them grow their online business. And I have recently been given the award of Business Coach of the Year from the National Coaching Conference and Awards, which I am obviously over the moon about. And every single week I put out a new video and podcast. What I share with you. Tactical and strategic things that you can actually do in your business that is going to help you grow your online business without all of the overwhelm and with what is working right now. So if you haven't [00:01:00] subscribed to the YouTube channel, I urge you to hit that subscribe button and to make sure that you get notified every time I put a new video out, and I would be so honored if you could share this video with someone who was in the online space that you think could benefit from it. Okay, let's talk about free versus paid. So what do I mean by free versus paid? Now, most launch experiences have been free, so you would do a free webinar, a free challenge, a free bootcamp. So basically for them to come into the launch experience, and I call launch experiences, just the mechanism that you're using, like I said, a webinar, a masterclass, which they tend to be the same thing, a bootcamp, a challenge, a. Open house. Those are what I call launch experiences. And when I talk about launching, I don't necessarily mean for the first time. This is just basically a focused period of marketing where you are selling your online thing, like your course, your program, your membership, whatever it might be. So [00:02:00] in most cases. Up until fairly recently, most launches were free. So you would advertise that you were doing a free webinar, a free challenge, and people would sign up and come and join that challenge or come and join that masterclass for free. And then at the end of the thing, you would then present your offer, which would be your paid program, course, membership, whatever it was. Kind of marketing activity that you were doing to get them there in the first place was free. Now, let me explain to you what I mean by a paid launch experience. So ordinarily and what I've been involved with and what I teach is more about a paid bootcamp or a paid challenge, something that is a bit longer. I would say that you can do paid workshops rather than. Masterclass or webinars, masterclass and webinars tend to be about an hour or to an hour and a half. They're very much focused on the what and [00:03:00] the why and less so on the how. And your program tends to be the how, whereas when you are doing something paid, it normally means it's going into more depth. So let me explain to you my paid launching the I am using currently. I'm doing a bootcamp where basically the bootcamp is over two weeks, but it's five actual sessions, so it's two sessions on week one and three sessions on week two, and for that bootcamp, it is a paid thing. Now the. Cost of the, the bootcamp is low, so my cost of my bootcamp at the point I'm recording this is 49 pounds. But there is also a VIP level where if you join the VIP level, you get additional things. So for instance, rather than just the five sessions, you will also get some q and As with me where. I basically get to coach you. There are also things like you might get some other bonuses and some other nice bits that you would get if you sign up for the VIP. So basically there are two levels to my paid launches, the standard level, and [00:04:00] then the VIP level. But they're both paid. The standard level is 49 pounds. The VIP level I think is 97, like I said at the point of recording this. But the point is to come into that launch experience, which is a bootcamp you have to pay now. You might think, well, this doesn't make sense because I want them to buy the bigger thing, and if they're buying the lower thing, will they buy the bigger thing? We're going to address the reasons why you might want to consider a paid launch, but let me talk about why free are getting a little bit more difficult. Well, the first thing is the overwhelm is massive. There are so many. Free things that we can now do online businesses and launching has become way more popular than it ever has done and will continue to grow. And because of that, there'll be lots of free events, lots of free challenges, lots of free boot camps, which means there is often low commitment from the person that is engaging or signing up to them and the poor sharp rates. So when I started this back in. Or when I started in the online [00:05:00] space about 10 years ago, the show up rate for a webinar would be anywhere between 40 and 50%. Then when we hit COVID, it went up. It was actually like you could get 60%, which is great, and now we are seeing some as low as 15 and 20% show up rate, which means the number of people who signed up to come to say, your webinar only. 15 to 20% of them might actually turn up. And one of the key things is you want them to turn up because if they turn up, they're way more engaged. They're more likely to consider buying your thing that you're selling. At the end, you are also potentially attracting freebie collectors. So there are people that just like to sign up to free stuff and will busy themselves with going to all the webinars in the world. Therefore, you might attract some of them when you are doing a free thing. Often when we are doing free launch experiences, we tend to give information without implementation. And if you've watched any of my other videos, if [00:06:00] you've listened to the podcast, then you will know. One of the big things for 2026 is we need that implementation. That actually what we don't need is more content or more information. At this point, we need to actually get it done and we need ways to help us get it done. And sometimes when we're doing. Three things, rightly so, we are just giving them the information because there has to be a balance of like how much we give away when we are giving it for free. And this can lead to creators, to online business owners, to you to meet, burning out basically. Launching is not a very quick and easy thing to do. It takes work and time and effort. And sometimes you might find yourself feeling very resentful when you are putting in all this time and effort. You are delivering really good stuff and people just aren't engaging and they're not taking it seriously. So there are lots of reasons why free launches are not as successful and not as good maybe as

    18 min

  3. FEB 23

    The Missing Phase That Makes Your Launch Convert

    In this episode, I explain why a successful launch actually begins before you start promoting it. I introduce the often-missed pre-launch phase and share how warming up your audience in advance makes your promotion, live delivery, and sales stages far more effective. I walk through two key questions to shape your pre-launch content — what your audience needs to understand first and what objections you need to address — so you can bring them to the same starting line and turn cold prospects into warm, ready-to-buy participants. 3 Key Takeaways: Your launch starts before promotion If you only begin nurturing your audience when you announce your webinar or challenge, you’ve missed a critical opportunity to prepare them to say yes. Pre-launch content removes friction By answering what they need to understand and addressing objections early, you reduce resistance before you ever sell. Get them to the same starting line Strategic pre-launch content ensures your audience is informed, aligned, and ready — making your promotion and sales phase significantly more powerful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube   Transcript Most people think that a launch starts at the point where they open the doors to their launch experience. IEA webinar. Or a masterclass. Or a bootcamp. But actually your launch starts way before then, and today I'm gonna share with you one of the things that you can do prior to your launch to ensure that your launch is even more successful than it is already. If you are new round here, my name is Theresa Heath wearing and I work with course creators, membership owners and coaches, and I help them grow their online businesses and sell in a way that feels really authentic to them. Today we are gonna be touching on something that lots of online business owners miss out and it's at the detriment of their launches. You see, when most people talk about launching, they tend to talk about three distinct phases of the launch. Phase one is the launch phase. This is where you are promoting your bootcamp, your challenge, your webinar. [00:01:00] Then you have the live launch. That is when you are delivering the webinar or you are delivering the bootcamp, and then you have the sales phase, which is the bit where the doors open and you start selling. But what people are missing is right at the beginning, there's another. Phase, and I call this the pre-launch phase. And this phase is as important, if not more important than some of the other phases because this is where you are getting them ready to actually go through your launch. So let's talk a little bit about how this works now when you have a launch phase. That second phase, this is where you are promoting the bootcamp or the webinar or the challenge. But what we need to think about is how do we make sure that they are ready to sign up for that bootcamp or that challenge or that webinar or whatever it is. The very first thing that you need in place is actually to have a launch experience that they want to actually join. So what we need to think about is what are [00:02:00] you creating in that masterclass, or what are you offering in that bootcamp that they actually want? So that's the first thing that goes without saying that. We can't do an amazing pre-launch and we can't do an amazing kind of launch experience if it's something they don't wanna sign up to. So the very first thing you need to think about is you know what your customers need help with, and you are going to help them with that. Thing, and you have nailed it. You've nailed a really good launch experience. So how do we get them ready to actually take part in the launch? So I'm gonna use the example of bootcamp. Let's say I am running a bootcamp on how to do webinars. I know it's a bit meta when I talk about my own stuff because I'm talking about. Challenges and webinars. Anyway, you, let's stick with it. So I'm gonna talk about doing a bootcamp. Let's say that I am going to do my launch experience as a bootcamp, and the theme of my launch is I'm gonna help you plan your next webinar, or I'm going to talk you through how to do your next webinar. So there are a [00:03:00] couple of questions I need to ask myself to help me create content that is going to go out. Prior to me even sharing that, I'm doing a bootcamp. Okay? So whatever your launch experience is, whether it be a webinar, a bootcamp, a challenge for at least two weeks prior to even mentioning it, I want you to think about doing this pre-launch content. The pre-launch content is going to get them ready. When you are ready to actually talk about the thing and share the actual launch experience that you're going to do, so there's a couple of questions that you need to ask yourself in order to create that content. Question number one, what do they need to know or understand before you can teach them the thing that you are going to teach them in? Your launch experience. Okay, so my example, I'm doing a bootcamp. This is just an example just to [00:04:00] pretend I'm gonna do a bootcamp about how to do webinars. So what do my customers or my potential customers need to know or understand before I can teach them about webinars? Okay, so that's the first question. What do they need to know or understand before you can teach them the thing that you are gonna teach them in your launch experience? Question number two is what objections might they have about learning that thing? When we think about these questions, question number one and question number two, what objections they might have about learning that thing. What we're doing is we are getting them ready for the point where we start promoting the actual. Launch experience. So the challenge, the bootcamp, the webinar, whatever it is. In my case, in my example, I'm talking about a bootcamp, and the bootcamp is gonna teach 'em how to do webinars. I know it's. It's tricky when I do my own stuff, but we get it. Okay, so let me think about that. So in order for me to create my pre-launch content, [00:05:00] I need to answer those questions. So for instance, when I was doing, or if I'm doing a bootcamp that is talking about how to create webinars that finally convert, what are the answers to those questions? So as a reminder, question one, what do they need to know or understand? Four. I can teach them that. Well, if they don't know that webinars are a way to sell an online offer, then they need to know and understand that because there's no way they're gonna sign up for a bootcamp on teaching them how to do webinars if they don't know it's even a thing. For instance, one of the things come up in my world is the word launch. That often people think that when we say the word launch, we are talking about selling something for the first time. So they need to know and understand that if I'm talking about a launch that actually. I'm not necessarily talking about selling or launching something for the first time. This can be. For any of your online products and if you've sold it before, what else do they need to know or understand? Well, they need to know [00:06:00] that that webinars are still a thing. They need to know that webinars can be successful and get them sales. They also need to know that there is a very specific way in which you need to do a webinar that actually you can't just get on and do some free training. That's not what it is. So if that's what they thought it is, then they need to know and understand that. And then the next question is, what objections might they have about learning this? So I guess the example I just gave you is a very good objection. So an objection of, I know what a webinar is. Well, maybe not the way that I teach it, or I've done a webinar before. They don't work. Okay. How do I get over that Objection. So I might create some content that says. That you've create. You know, you've done a webinar before and it didn't work. These were the three reasons why, or I might create content that says webinars are dead, or you think webinars are dead. Here are the last results I got from webinars. What we're trying to do is we're trying to get your audience. All to the same point on the starting line [00:07:00] because if your customers are all at different points, are points of where, um, I hate webinars. Webinars don't work. Webinars are rubbish. Like whatever the thing is you are teaching, then. They're not even gonna be at the start line when I say I'm doing a bootcamp teaching webinars, because they'll be like, well, I don't...

    14 min

  4. FEB 16

    Stop Selling Features: Why Transformation Is the Key to Selling Your Online Offer

    In this episode, I explore a powerful shift that can completely change the way you market your offer: prioritising the transformation you deliver rather than the details of the offer itself. In a crowded online space where people are constantly bombarded with features and promises, what truly stands out is a clear, compelling result. It’s not about what’s included - it’s about what changes. I explain this using my “two mountains” analogy, showing how your audience starts on one mountain (their current struggles and frustrations) and wants to reach another (their desired outcome). Your offer is simply the bridge between the two, but too often we focus on selling the bridge instead of the view from the top. I also share practical examples - like how airlines market the destination, not the flight and highlight how testimonials and case studies help prove that the transformation you promise is genuinely possible. If your marketing hasn’t been converting the way you’d hoped, this episode will help you refocus on the real driver of sales: the meaningful change you help people achieve.   3 Key Takeaways: Market the transformation, not the product People don’t buy modules, calls, or features, they buy the result those things help them achieve. Meet your audience on their first mountain Your messaging should clearly speak to where they are now, what’s not working, and what they truly want instead. Use proof to make the transformation tangible Testimonials and case studies bridge belief gaps and show your audience that the journey from pain to possibility is absolutely achievable.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube   Transcript In a world where we have got more content than we know what to do with, and AI can produce us a course five seconds flat. There's one thing that we must ensure when you are marketing your online offer. If we've not met, my name is Teresa Heath Wareing and I help course creators, membership owners, and coaches grow their online businesses through effective launches and selling online. So recently I've been doing is some talks and some sessions. I'm a speaker and I've been talking about what is changing and what has happened in the online space we should be doing in 2026 to help sell our online offers. And there is one thing that is so very important that's. Always been important by the way, but it's even more important that we get clearer on now than ever before. I want to talk about your customer's transformation. Now, before you already say, Theresa, I know this. I understand this. I want you to just listen to this video because if this video helps you understand your customer's transformation a little more, that is [00:01:00] going to help you sell more. Because in a world where we don't need more content, we are not bothered about buying something because it's got many, many hours of content. Or because there's all these lessons or all these courses when it's quicker for them to go to chat GPT, for instance, and literally type in a question and get the answer. So why are then people buying the thing that you're selling? If I can literally go and buy a course, why would they then go to the effort to buy something from me or you? They're after the transformation. So what they're not looking for is they're not looking for the product. They're looking for the thing that the product enables them to do. The way I teach a transformation in my world is I talk about two mountains. Okay? So imagine a mountain where your customers currently are, where they're, they are in pain, they have the problem, they are frustrated. And then where they're trying to get to is this other mountain over here, a mountain where. They have the transformation, where their life [00:02:00] is, where they want it to be, where they've achieved the thing they want to achieve. And the thing that gets them between the mountains from the pain mountain they're on now to the transformation mountain of the thing that they want is your product or service. Okay, so let me explain a example of what I mean. So for instance, when people come to me. They are on the mountain. They have the problems and the pains that they have an online business that they love. They just wish it would make them more money. They're frustrated that they followed all the advice, and yet it doesn't seem to be happening. They know people love the product that they sell. Just why aren't more people buying it And they are tired of generic advice and generic stuff. And they are tired of generic advice and they want to know and get deep into their business and understand why it's not working for them in their business, and they ultimately want to make more money and serve more people. So that's the mountain that they're currently on. Now, the mountain that they want to get [00:03:00] to is the mountain where. They have lots of customers, or as many customers as they're looking for, it's where their online offer is selling much easier, where they're not feeling burnt out, where they have a pathway or a strategy that they know works that they can rinse and repeat where their online business is giving them the life that they love. So that's where they're trying to get. So they're over here frustrated, and you might be watching this and you might go, yep. That is me, Theresa. I am annoyed. I thought I'd be further along by now. I have a great online business. I really do help my customers. I just can't understand why we're not selling more and I've done all the things and I want to be over here where I'm selling more and I am getting people to join my program, join my membership, buy the course, and I am actually making the money I want to be making from my online business. So. You are here, you want to be over here. And the thing that helps you get from one mountain to the other is my product and service. So, and interestingly enough, it could be any [00:04:00] of my products and services because I effectively help people do the same. There's just different ways in which they can do it. So watching YouTube doing this is helping you now it's doing it very slowly and it's not doing it specific to you. But if you watch enough of my videos, go back and listen to enough of my podcast episodes. I will help you move from one mountain to the other. If you join my Grow Launch Sale program, I will help you move faster and with a better structure. If you work one-to-one with me, I'm help you move even faster than that. So all my products and services take you from one Mountain and get you to the other one. Now, the truth is, it kind of doesn't matter the thing I'm doing in the middle. Okay? All you really want is to be from one mountain to the other. So if I was to say to you, go out with a sandwich board on, do you know what a sandwich board is? It's basically like a board that people, of course you do. But anyway, it's like a board that people wear on the street that has a sign on it. If I said to you that, that is working really, really well and that is going to get you to the other mountain. You might do it right, because what you want is to get to the mountain. You are [00:05:00] actually not that bothered of what that product and service is in the middle. It's the transformation you want, not necessarily the product and service. So let's just bring it back just a little bit to the online world, to courses, to memberships, to programs that you're offering. Whereas in the past, and this was probably three, four years ago, where it was all about like the offer stack, it was all about going, you get this and you get this, and the hours of training and all these resources and all of these things. It's less so about that now and it's more about the transformation. So if I was to tell you that I have one five minute course, I don't by the way, but if I was to tell you I have one more. Five minute course that is literally going to give you that transformation. Of course you'd want to do it, of course, you'd wanna take it in a heartbeat. It's the same way as like. We just want everything so much faster. So it's not that I want to spend days and weeks learning this stuff, I just want the transformation. But the problem is, one of the ways that we've marketed before [00:06:00] is very much talking about this is what the offer is, this is what I it does, this is how many courses you've get and how many

    11 min

  5. FEB 9

    My Honest Take on the Changes Happening in Online Business

    In this episode, I’m sharing my honest perspective on the recent shifts happening in the online business space and why so many people are feeling anxious about them. With well-known industry leaders making big changes and new conversations popping up everywhere, it can feel tempting to question your own strategy or wonder if you’re doing something wrong. I talk about why it’s so important to stop making business decisions based on what others are doing and instead look at your own data, your own enjoyment, and what’s actually working for you. I also unpack how major events like COVID and the rapid rise of AI have permanently changed the online landscape and why change itself isn’t a sign that something is broken. Throughout the episode, I encourage you to evaluate your business through the lens of your current stage, not someone else’s. What works for a creator who’s years ahead of you may not make sense for where you are right now. This episode is a grounding reminder that your business gets to be built on intention, clarity, and informed choice, not fear or industry noise.   3 Key Takeaways: Your business decisions should be data-driven and personal Just because a well-known name changes direction doesn’t mean you should. Your numbers, your goals, and your enjoyment matter most. The online space is evolving—and that’s normal From COVID to AI, the industry has shifted in big ways. Change doesn’t mean failure; it means adaptation. Context matters more than comparison Always evaluate advice and trends through the stage of business you’re in, not the stage someone else is at.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube   Transcript There has been a lot of talk in the online space recently because a couple of the very big players in the online space have made decisions to change things in their business. I am not jumping on the bandwagon of talking about this because I know it might get me clicks or might get me views. In fact, I'm not even gonna name the people who have made the changes, but I am going to address it because I think when something like this happens, there is a lot of people who have a lot of opinions and I have been asked my opinion, and there's a lot of fear that's spread in the online space about it's not working anymore or. This means something. So I want to do a really short, quick episode about my thoughts when things like this happen in the online space and what do I think is gonna happen with the online space, having been in it for about a decade. If we haven't met. My name is Teresa Heath Wareing and I help course creators, membership owners. And coaches grow their online businesses through launching and selling their offers online. And I have [00:01:00] seen a lot of things happen in the online space over many, many years. And to say it's changed is an understatement. Let's talk about first when COVID happened and the fact that the whole world had to go online and what was fairly new and misunderstood, suddenly had to be taught and get very comfortable with very quick, and the online industry boomed. It was really, really successful. And then as time went on, people got a bit tired of the online. The world opened up again, things changed. Also, at that point, it encouraged a lot of people into this. Space that shouldn't quite honestly have been in the space that were coming into the space 'cause they wanted to make money quick and really weren't the best people. And also there'd been a history of online sellers and some big online sellers basically. Not being very ethical and not using great sales tactic. And then the world opened back up again. People started going back out and they suddenly started to go, I don't really love this online thing as much. And then [00:02:00] AI came in and kicked everyone's backsides and it's changed everything again. And the online space, like pretty much every industry is constantly moving, but when a couple of the really key players make business decisions. It means everyone suddenly has an opinion about what that means. Now, the very first thing I want to say about this is I think people forget that it's their business and they get to do what the hell they want, and that goes for me And for you, it goes for. Anybody in business, and one of the things that I am so passionate about is whenever I am teaching or speaking or doing a video like this is my job, is to help you create a business that you love, to grow your online business, and to give you strategies that work, however, that comes with a massive caveat. And that caveat is it's your business and you get to decide. You get to choose. So if someone is sat there telling you, you must do [00:03:00] this to be successful, or you have to do this to be successful, or the only way you can grow an online business is if you do this, it's absolute rubbish. Okay? I'm telling you now, it's rubbish. I can show you people in different industries using different tools and strategies, being successful in many different ways. There's not a one size fits all, and that is really, really important. So that's my first point. When people make a decision to change something in their program, pull a program, stop doing something, start doing something. They can do what the hell they want because it's their business. Okay. Now they would've made a decision based on their own business and where they are right now. And I think that's another really important thing to note. Everyone's businesses are at different stages, serving different audience, doing different things, even if you are doing something similar to someone else. They're still very, very different. And to make a [00:04:00] decision that is right for you, you have got to know and understand your business. You have got to decide, okay, for the effort I put in, the time I put in. What return do I get from that? And is that return money? Is that return things that you enjoy? I have turned down and stopped things that have bought me a lot of money because I just don't like it. And someone else would've looked at that and gone, well, that's crazy. Why would you give up that money? Because I didn't like it and I'm the one who's got to do it. Okay. So that's really, really important. So if you are going to make a decision in your business, whether it's to start something to stop, something, to pivot, to change, you are the one who's got to understand the effect that it's having on your business. You will have the data, you will know whether it's doing what it should be doing, and you can make a decision based on that. So again, anyone that we are looking at, anyone that is humongous in the industry or that you look up to, if they make a business decision, that is what they've done. They [00:05:00] have looked at what they've done, they've looked at the effort they've put in, they look at the return they're getting, and they've made a decision on that. Okay? So that kind of brings me to my third point. This is a very relaxed, uh, video or podcast if you're listening to it. So my third point is this doesn't mean that it's not going to work for anybody else. Okay? So. People have stopped courses, people have stopped doing content like podcasts. Again, I'm not gonna mention names just because I don't wanna be seen as just doing it to get the views and get the listens, but that doesn't mean podcasts are dead. Because someone doesn't go all out on YouTube doesn't mean YouTube doesn't work because someone is or isn't on TikTok doesn't mean it's the strategy to use or the strategy doesn't work. It just means they are making decision for their business. It's very easy to look at someone making a decision, like to pull a a course or a program that they're doing and run over a very sweeping statement that no longer courses work, [00:06:00] or the reason they've stopped this is because it's broke and the industry's broke. That is not the case at all. Now, is the industry different to what it was? Yes. Has that person made a decision based on what they know about their business? Yes, they have and they have made the decision for whatever reason they have, and they don't owe us an explanation. Okay. I'm sorry to say, they don't have to tell us or they don't have to be. Saying things in a certain way as to why they made that decision. They get to make the decision they get to make, but it doesn't mean

    13 min

  6. FEB 2

    How to Validate Your Offer Before You Sell It

    In this episode, I’m walking you through four essential questions I use to validate an offer before bringing it to market. If you’ve ever launched something that didn’t convert the way you hoped—or you’re in the process of refining an idea - this episode will help you pressure-test your offer before you invest more time, energy, or money.   I break down how to make sure your ideal customer actually recognizes the problem your offer solves, why using their language (not yours) is critical for conversion, and how to tell if this is a problem they’ve already tried—and failed—to fix on their own. These insights help you move beyond assumptions and into real market alignment.   I also talk about the importance of desire and delivery—making sure your audience truly wants the outcome you’re offering and that the format of your offer supports fast, meaningful transformation. Whether you’re a course creator, membership owner, or coach, these questions will help you create offers that feel clear, compelling, and easy to say yes to.   3 Key Takeaways:   Problem awareness drives sales If your audience doesn’t clearly recognize the problem, they won’t buy—no matter how good your solution is.   Language creates connection Using the exact words your audience uses builds trust and makes your offer instantly feel relevant and understood.   Desire + delivery matter An offer must solve a problem people want solved and be delivered in a way that feels simple, focused, and transformation-driven.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube   Transcript If you've been watching these videos for a while, you'll know that I will often talk about a failed launch. Doesn't mean that you have a terrible product or you need to change the offer. However, in today's video I want to talk to you about how do you know that you actually have an offer that will sell, and I'm gonna give you four questions that you can ask yourself to validate your offer and be confident that it's the right one for you and your audience. If we've not met, my name is Theresa Heath Waring and I help course creators, membership owners, and coaches grow their online business. And honestly, I geek out on this stuff. I love it. I joke that I watch launches like other people watch Netflix series. And this is what I eat, sleep, and breathe. So it brings me so much joy to bring the podcast and the YouTube videos and give you real strategic, tactical advice on how you can grow your online business. Before we get started with today's [00:01:00] episode, I'm gonna ask a big favor. Is there any chance. That you could go and hit the subscribe button if you're watching this on YouTube or hit the follow button. If you are listening to this podcast, wherever you are listening, I would be so appreciative. Creating content is one of the things that I love the most, and being able to come every single week and bring you free content that helps you grow your business is something I adore, and I would just love it if you could just help me back just a little bit by hitting that subscribe button. Let's get started with the episode. I have four questions that I'm gonna walk you through that I want you to consider either when looking at your current offer or when you are considering your next offer. Question number one, what specific problem does your offer solve? And, and this is the key bit. Does your perfect customer know that they have the problem? Now, you might think that that's a bit of a strange question. 'cause surely if you're creating an offer, it's because your customers have got a problem and you are helping them [00:02:00] fix that problem. However, I have seen time and time again, people create something that they want to create and put together an offer of things that they think, yes, this is what my customers need. The truth is it might be what your customers need, however, your customers might not know that they need it, and to try and sell something to someone that doesn't even know that they need it, you are starting with an uphill battle straight away. So, for instance, one of the examples I give on this is I had a client in the past that helped women who were in peri and menopause stages. And when we look at this question, this is such an interesting one, because a woman of whatever age might not know that she is potentially going into perimenopause. So if she doesn't know that she's going into perimenopause, how does she know that she might be there and that this lovely client has [00:03:00] a problem that will help her fix it? So the key thing here is. Do they know they have the problem? Now, one of the ways in which you can look at this is when you are an expert in your field, you tend to know the words and the shortcuts and the, you know, the quick answer to the thing. So for instance, my lovely coach that I know who helps women in Perry and menopause stages, she might know by someone telling her her symptoms that yes, you're definitely in perimenopause. But they might not know that. So for instance, when she talks about her offer, if she was just talking about, I help women in perimenopause, you are going to have a whole audience who would think, well, that's not me. I'm not in there. But what they do know is the problems that they have. So instead, I'm using this as a very literal example, but instead of her necessarily talking about. Perimenopause. She might talk about the symptoms that someone has, which they can go, oh yeah, I have those symptoms. Oh, yes, [00:04:00] I have those problems. So. Are we trying to help our customers solve a problem that they don't know they've got, or give them the solution to something that they're not? They didn't know that that is the solution that they needed. So let me remind you of that first question. What specific problem does your offer solve and does your customer know they've got it? Question number two, have I heard my audience talk about this in their words? Not mine. Again, this is kind of attached to question number one, but this is super, super important because we as experts like to fill in the gaps. Okay? So someone will say to me that they are having a problem selling their offer, and I might be able to see really quickly that it's their launch mechanism Now. I've just used the term launch mechanism, which they might be like, I dunno what the hell you're talking about. And if I talk about offering a service that talks about helping your launch mechanism. You might not know [00:05:00] what on earth I'm talking about. So what have I heard my customers actually said in their words, not mine. One of the things that I encourage you to do is to actually have conversations with people, whether it's on Zoom, whether it's a video call, whether it's just you picking up the phone, whether it's in person. Listen to what they have to say, what are their problems? And one of the things that I have to be really careful of, so I try and record whenever I do this, is I will really easily put my own words in instead of using their words. And the truth is, if we want an offer to be attractive to your perfect customer, then we need to make sure we are using their words. So if your customer or someone you think, right, this offer I have in mind will be. So perfect for them. If they aren't able to articulate in their own words what they need help with, then you are going to have a real disconnect between explaining the author and explaining why it can help them. Again, this might seem particularly obvious, but if they're [00:06:00] not saying they have the problem. Then they're definitely not searching for a solution for that problem. Question number three, is this something they've already tried to fix and they've struggled fixing? A lot of these questions might feel like I am stating the obvious, but I promise you I have looked at so many offers and offers of people who are so passionate about the thing that they want to present to the world and they want to offer. And I've looked at it and thought, I don't think this is going to sell. Not because they're not brilliant and not because what they're trying to do isn't brilliant, but because they've created something that actually isn't something that their customers are asking for. So although these questions seem obvious, they're really important to ask yourself. So, as I've already said, question number...

    15 min

  7. JAN 26

    5 Foundations for Thriving in Online Business in 2026 and Beyond

    In this episode, I’m breaking down the five key foundations I believe are essential for thriving in online business in 2026 and beyond. As the digital space becomes more crowded and unpredictable, these foundations help you build something sustainable—not just trendy. I talk about why owning your audience matters more than ever, especially as social platforms continue to shift. We explore the power of niching, how it allows you to stand out and charge appropriately, and why a thoughtful offer stack is critical for both trust and long-term revenue. I also dive into the importance of marketing transformation instead of just selling products, and why a strong personal brand is no longer optional—it’s how trust and authority are built in a noisy online world.   3 Key Takeaways: Audience ownership protects your business Email lists and direct relationships give you stability and control, no matter what changes happen on social platforms. Clarity beats complexity A clear niche, a well-structured offer stack, and marketing focused on outcomes make it easier for people to understand, trust, and buy from you. Personal brand is a growth accelerator Your voice, perspective, and lived experience are what differentiate you. A strong personal brand builds trust faster and positions you as the obvious choice.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube   Transcript Lots of online business owners won't survive over the next few years, and it's not because they're not brilliant at what they do, it's because they don't have the right foundations in place. Today I'm gonna be sharing with you the five things that you need to have in place if you want to build a successful online business in 2026 and beyond. If we've not met, my name is Theresa Heath wearing and I help course creators, membership owners, and coaches grow an online business that they love. And I do this through helping them grow their audience by having a launch strategy that works a. And getting confident in selling online. If that's you, you are exactly in the right place. And make sure you hit that subscribe button to make sure that you don't miss any future episodes. We are gonna dive straight in with the five things that you need to have in place if you want a successful online business in 2026 and beyond. Foundation number one, [00:01:00] audience ownership is a non-negotiable. You have to have your own audience. We know. That social media is wonderful for growing an audience, for getting in front of people that don't know we exist. However, I cannot stress enough that the key aspect to this is getting them into your own email list. Having them on social is wonderful and great, but you don't own that platform. We have seen many, many, many times. With tech outages, with TikTok being shut down for a little bit in the states, what happens when these platforms disappear just for a tiny bit of time? So imagine if something was to happen more permanently. This is why we can't build our business on borrowed land, and that effectively is what social media is. Now, I'm not telling you to not do social media. It's great. It really does serve a purpose and it can get you in front of people that don't know you exist. However, I want you as [00:02:00] quickly and as easily as possible to get them onto your own email list. The other thing I wanna add, it's not just the fact of audience ownership, that you own your audience. It's having an audience. One of the things that I would highly recommend that you put a lot of time and effort into in 2026 is building that audience. An online business is a numbers game. The bigger the audience you have, the more success you are likely to have. So build that audience, but make sure it's your audience and you own it. Get them onto your own email list. Foundation. Number two is niche. The business owners who have a strong niche will do so much better than those business owners who are trying to serve a big, massive audience. When you have a niche, it becomes so much easier to stand out in what could be a very noisy, crowded market. It's so much easier to market what you do because you are. Doing a very clear thing, [00:03:00] and you are not saying, I can do this or this or this. When you have a niche, you can really clearly market what you do and clearly market the transformation and the key bit. When you have a niche, you can charge more. Alex Mosey gives this example in his book where he talks about if you're a salesperson, and I'm literally going to reference his book here. So he talks about if you're a generic salesperson, we're just saying you offer sales. Training. He says at a push you can maybe earn up to 500 pound, but it's more likely between 50 and uh, 200 pounds or dollars. He said, then let's imagine you niche into a particular industry and you say, I help gym owners sell more memberships. Then he thinks you could probably increase your prices to more like a thousand to 3000. And then he said, if you niche even further and talk about helping gym owners. Sell high ticket personal training programs, you could probably charge more in the region of five to 10,000. So the more niche you go, the more you can charge, but more importantly, you are going [00:04:00] to stand out in what potentially could be a very noisy market foundation. Number three, you need an offer stack. That makes sense. If you are just starting, I did a video about what I would do if I was starting an online business in 2026, and one of the things I said in that was create one offer. But that's only when you are getting started. Once you are in the online industry, you need an offer stack that makes sense. You need some low cost, some mid cost, and some high cost things. The low cost is going to help you build trust. It's going to have something that brings people into your world, and then the midco might be something that helps them do it faster, and then the high cost might be something where they get more of you and more of that one-to-one touch. By having an office stack, it really protects not only your income so that you're not putting all your eggs into one basket, but it also protects your energy. So when you have different things that you sell at different price points, it means that you're not maxing out all your time doing one-to-one or you're not being exhausted by trying to churn out lowcost thing after lowcost thing thing. [00:05:00] So having an office stack is key to the health of your online business going forward. Foundation number four, I talk about this a lot. But it's so important as are all these things. You have to get so clear on that transformation. In a world where we have more content than we know what to do with when our time is at an all time premium, the last thing we want to do is spend a long time trying to do something if it's not going to get us the transformation. So we have to get so clear on what is it you are helping your customers achieve, or what's the transformation they're getting to? And we need to give them that transformation as quickly and as easily as possible. And we need to remind ourselves that our customers aren't buying our course or our membership or our program. They're buying the transformation, they're buying the promise that we can get them closer. Two, the transformation that they're looking for. And I think as the online space gets busier and AI gets more prevalent, we're going to need to get even stronger on that transformation. We're going to have to [00:06:00] get even clearer on telling people how we can help them and what we can do. And we need to really focus on marketing the transformation, not necessarily marketing the offer or the product. And then the final foundation, number five, you need a strong personal brand. In a world where content is everywhere and there are so many options for things, one of the things that people cannot take away from you and AI can't replicate is you and your personal brand. Having a strong personal brand is going to pay you in dividends. People will buy from people they trust, people they see as an expert, and people they believe can help them. And if you are not out there as a personal brand, if you are not demonstrating who you are and what you can do, then. You will become faceless like all the other people in your industry and like ai, why wouldn't they go to a large language...

    9 min

  8. JAN 19

    How AI Is Really Changing the Online Business Industry

    In this episode, I’m exploring the role of AI in online business growth—and how to use it without losing what makes you unique. I talk about how AI can support faster content creation, simpler systems, and more personalized marketing when used intentionally. I also unpack the challenges AI brings, including over-commoditized content, increased competition, and the risk of expertise feeling diluted. We look at why more content isn’t the answer—and what actually helps you stand out. Finally, I share practical strategies to navigate this shift with confidence, focusing on delivering real transformation, grounding your work in lived experience, and strengthening your personal brand so your expertise remains clear and trusted.   3 Key Takeaways: AI can accelerate growth—but it can’t replace expertise AI is powerful for execution and efficiency, but your lived experience, insight, and judgment are what create real value. Tools don’t build trust—people do. Over-commoditized content makes transformation the differentiator When content is everywhere, results matter more than information. Focusing on clear, fast wins helps your audience experience your expertise—not just consume it. Personal branding builds trust in an AI-heavy world Your voice, stories, and perspective are what set you apart. The stronger your personal brand, the easier it is for people to choose you—even in a crowded market.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube   Transcript AI has changed the online space as we know it, but is it all good or are there some things that we need to look out for? In today's episode, I'm gonna take you through the good and the not so good that AI has given us in the online space and things that course creators, membership owners and coaches can be doing in order to help them grow their business with ai, but also came to act some of the problems that it brings us. If we've not met, my name is Theresa Heath wearing, and every single week I bring you an episode that helps you grow your online business. So if you are a course grader, a membership owner, or a coach, then you are exactly in the right place because I'm gonna be sharing with you real tactical and strategic things that you can do in your online business to help you grow. Having been in marketing for over 20 years and been in the online space for about nine of those, I help every single day, course creators, membership owners, and coaches create an online business that [00:01:00] they love. And in these videos, I hope I can help you do the same. If you haven't already hit subscribe on where you are listening, or if you're watching this on YouTube, then I would really encourage you to do so and that way you'll be notified next time I do a video. Let's talk all things ai. I'm gonna be sharing with you the benefits of having AI in our life, the problems that it might cause us, and the solution to those problems. So let's start with the good thing and some of the most obvious, one of the huge benefits of having AI is that it helps us create content quicker and easier. I am in AI every single day. My favorite is chat, GBT, and I am constantly dipping in and out of there, talking about ideas for YouTube videos, asking its thoughts on various different things. So it is. A hugely sped up the work that I do. In fact, as a marketer with over 20 years experience, I can't actually imagine how we survived without it for this long and how long things used to take. So [00:02:00] when it comes to creating an online business, the main part of an online business is that content creation piece. Not only. The content you are creating that you sell in your offer, but also one of the most important things of being an online business owner is that you have a personal profile and you have a personal brand. And one of the really key ways of doing that is creating content. So like me creating these videos, standing on stages, guesting on other people's podcasts, you need to be creating content. And AI has made this so quick and so easy. Even within some of the platforms themselves, they will map out whole courses for you or they will help you create that content a whole lot quicker. One of the other really good benefits to having AI in our world is that it is a low barrier to entry. So AI has given us. Tools and technologies that again, even like two, three years ago, we couldn't have imagined having. So being able to put [00:03:00] yourselves out there, create videos, edit videos, create podcasts, edit them, come up with blog ideas, put blogs out on things, create actual platforms or tech solutions for things, it has helped. A real even playing field out in the online space, because no longer do you have to have a tech part of your business that helps you create these things. You can come into this space for relatively low cost and create an online business and put yourself out there. So. If you are new to the online space, then you are coming in at such an amazing point because you have got things available to you that people just didn't have two, three years ago. And the last benefit that I want to talk about is the personalization when it comes to ai being able to personalize things. And I'm gonna give a really like simple thought, but one of the things that is so helpful is when I'm doing a launch for myself or helping someone in Grow launch sale or one of my consulting clients, and we are doing. Let's say sales [00:04:00] emails, and we have people who came to a webinar, people who didn't come to a webinar, people who have bought this thing in the past or didn't buy this thing in the past. Whereas in the past, writing emails for all of those different audiences would've taken a lot of time, and in most cases, people don't do it now. It's so much easier. You create one template for your sales emails and then you say to ai. Recreate these sales emails, but aimed at people who came to the webinar, recreate these sales emails, but aimed at people who didn't come to the webinar. And with a matter of minutes and tweaks, you have got all these different varying sales emails that are personalized. And that's not even to mention the tech that you have with AI where you can personalize things. For instance, some of the really cool platforms out there that enable really smart personalization, and the more that we can personalize things in the online space, the better. The more someone feels like we are talking directly to them, the better. So these are amazing features and have really [00:05:00] helped. Even the playing field have that online business be available to pretty much anyone. But there are some downsides and some things that we need to consider. So the downside and the problem of having content creation be so very easy is that content has now become over commoditized. And what I mean by that is there is so much content and actually there are plot. Forms out there that, well, for instance, I could go to chat GBT and I could ask it to create me a course that teaches me something based on what it knows about me, and it could basically create me a course. It's quicker and easier for people to go to something like a large language model and ask a question than necessarily head into your membership and log in and go and find the question. So how do we compete when there is content? Everywhere. So one of the problems is how do we compete where there is literally content everywhere. When we look at the next benefit of a low barrier to entry, the problem that that [00:06:00] gives us is that you are going to have more and more and more people entering this space. Now the online space is due. To grow phenomenally over the next 10 years, and that's great news for all of us in the online space because we are in it in fairly early doors, even though it's been around for at least nine, 10 years. Actually, it's still in its infancy. So if you are here, brilliant, keep going. Keep doing it because this is only going to grow. But because of how easy things are, it means that more people are going to be coming in. And it means that more people are gonna be coming in who aren't necessarily experts in their field. So this is a potential problem when we look at ai because anyone could go to AI and say, write me a course on how to start piano. I have no idea how to play piano. I. But technically I could create a course and...

    15 min
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About

Hi! I’m Teresa if you are a business owner who is striving to build a business and life you dream of on your own terms and doing something you love then this is the podcast for you! Each week I will share with you business, marketing and mindset tools and strategies that I used to start and grow my own dream business. I also bring you the world's experts and best in the industry to share their knowledge and give you the latest tools and tactics to ensure you are marketing and growing your business! My guests have included. Amy Porterfield, Pat Flynn, Rick Mulready, Brian Fanzo, Tyler J McCall, Andrew & Pete, James Wedmore & Jasmine Star!

Information

  • Creator
    Teresa Heath-Wareing
  • Years Active
    2018 - 2026
  • Episodes
    445
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Teresa Heath-Wareing
  • Show Website
    Your Dream Business

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