Your Dream Business

Teresa Heath-Wareing
  • 5.0 (47)
  • Marketing
  • Updated Weekly

Hi! I’m Teresa if you are a business owner who is striving to build a business and life you dream of on your own terms and doing something you love then this is the podcast for you! Each week I will share with you business, marketing and mindset tools and strategies that I used to start and grow my own dream business. I also bring you the world's experts and best in the industry to share their knowledge and give you the latest tools and tactics to ensure you are marketing and growing your business! My guests have included. Amy Porterfield, Pat Flynn, Rick Mulready, Brian Fanzo, Tyler J McCall, Andrew & Pete, James Wedmore & Jasmine Star!

  1. 22h ago

    How to Build a Waitlist That Actually Converts

    In this episode, I explain why simply adding a waitlist to your offer isn't enough to drive conversions. I share the biggest mistakes I see businesses make with waitlists, including leaving subscribers waiting for months without meaningful communication, collecting very little information about their intent, and giving them no compelling reason to join in the first place. While people who join a waitlist have already shown interest, I explain why it's important to treat them differently from your regular email list and nurture that interest before your doors open. I also walk through the strategies I use to build high-converting waitlists. I share how to make the first email count, create a nurture sequence that matches the length of the waiting period, ask thoughtful questions to better understand potential customers, and segment people based on whether they're the right fit for my offer. Finally, I explain why every waitlist should include a meaningful incentive—whether that's early access, an exclusive bonus, or a special offer—so people have a genuine reason to sign up instead of simply being told they'll "hear first."   3 Key Takeaways Treat My Waitlist Like a Warm Audience I don't see waitlist subscribers as ordinary email subscribers because they've already shown interest in my offer. That's why I make sure they receive dedicated communication, valuable content, and personalized nurturing instead of simply waiting until launch day.   Use My Waitlist to Learn More About Potential Customers Rather than collecting only a name and email address, I ask questions that help me understand each person's needs, level of experience, and whether they're the right fit for my program. This allows me to segment my audience and provide more relevant recommendations before my offer even opens.   Give People a Real Reason to Join the Waitlist I don't rely on the promise of "being first to know." Instead, I reward people for joining my waitlist with meaningful incentives such as exclusive bonuses, early access, or special offers that make signing up worthwhile and encourage stronger conversions when my doors open. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

  2. Aug 10

    Webinar Replays: Should You Offer One or Skip It?

    In this episode, I tackle one of the most common questions I get about webinars and masterclasses: should you offer a replay? While it might seem like giving people access to a replay is always the right thing to do, I explain why that's not necessarily the case. I share the advantages of not offering a replay, including higher live attendance, better engagement, stronger sales, and the opportunity to hear your audience's questions and objections in real time. I also explain why this advice applies specifically to webinars and masterclasses rather than evergreen video content. I also cover the situations where offering a replay does make sense, such as accommodating different time zones, busy schedules, or people who simply prefer watching in their own time. I share my recommendations for handling replays strategically, including keeping them available for a limited time, deciding whether to include the live Q&A, and using your replay page as another opportunity to reinforce your offer and encourage sales. By the end of this episode, you'll know how to choose the replay strategy that best supports your goals and your audience. 3 Key Takeaways Skipping the Replay Can Improve Your Results When I don't offer a replay, I often see more people attend live, engage throughout the session, and take action on my offer. Live audiences also give me valuable insight into the questions and objections I need to address during my launch. Give People More Opportunities to Attend Live Instead of relying on a replay, I recommend offering multiple live sessions or running the webinar regularly. This gives people flexibility while still encouraging them to experience the event live. If You Offer a Replay, Make It Work for You A replay should be available for a limited time rather than indefinitely. I also recommend using the replay page to clearly present your offer, remind people of important deadlines, and send email reminders before replay access expires.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube, Why People Aren’t Showing Up Live to Your Launch (And How to Fix It

  3. Aug 3

    Why People Aren’t Showing Up Live to Your Launch (And How to Fix It)

    In this episode, I explain why low live attendance at webinars, challenges, boot camps, and other launch events is completely normal—and why getting more people to show up live can make a significant difference to your results. While only around 30–40% of people may attend live, getting more than 50% is considered a strong result. I share why live attendees often engage more, watch for longer, and are more likely to buy than people who only watch the replay. I share five practical ways to increase live attendance at your launch events, starting with choosing the right day and time for your specific audience. I explain how getting your event into people’s calendars, providing something valuable in advance, offering a live-only bonus, sending plenty of reminders, and adding a personal touch can all encourage more people to show up. By the end of this episode, you’ll have simple strategies you can use to improve your live attendance and create a more engaging launch experience. 3 Key Takeaways: Choose the Right Time for Your Audience There is no universal best day or time to host a live event. Look at your specific audience and test different timings to find when they are most likely to be available and engaged. Give People a Reason to Show Up Live Providing something in advance, such as a workbook, and offering a bonus that is only available during the live session can increase the perceived value of attending and encourage people to make the commitment. Use Reminders and Personal Connection People are busy and often need more reminders than you think. Send reminders at key times, such as 24 hours before, one hour before, and right as the event starts. When possible, add a personal touch through communities or direct messages to encourage people to attend. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

  4. Jul 27

    What to Do With the 90% Who Don’t Buy After Your Launch

    In this episode, I explain what to do with the 90% of people who don’t buy during your launch. While it’s easy to focus on the people who purchased and move on once the cart closes, the majority of your audience will usually not buy on their first launch—and that doesn’t mean they’re lost forever. I share why following up with these potential customers can create more opportunities and help you understand what may have stopped them from buying. I explore the importance of giving your audience a short breather after a launch before introducing a downsell: a lower-commitment offer designed to address the main objection preventing someone from buying the original offer. I share examples of downsells that have both failed and worked for me, explain how to price them, and discuss why you should focus on one offer at a time rather than overwhelming your audience. Finally, I explain how surveying non-buyers can provide valuable insights to improve your next launch and help you create offers that better meet your audience’s needs. 3 Key Takeaways: Don’t Forget About the People Who Didn’t Buy A launch doesn’t end when the cart closes. The majority of your audience may not have been ready to buy, so continuing to nurture and support them can create future opportunities. Use Downsells to Address the Real Objection A downsell should not simply be a cheaper version of your main offer. It should directly address the main reason someone didn’t buy and provide a lower-commitment way for them to take the next step. Learn From Your Non-Buyers Surveying the people who didn’t purchase can help you understand their objections, identify gaps in your messaging or offer, and make your next launch more effective.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

  5. Jul 20

    3 Online Selling Tactics That Work (But I'll Never Use Them)

    In this episode, I’m sharing three online selling tactics that genuinely work—but that I choose not to use because they don’t align with my values. While these strategies can increase conversions, I believe there’s a difference between persuading someone to buy and manipulating them into making a decision they may later regret. I explain why ethical marketing matters and why building trust with your audience is far more valuable than chasing short-term sales. We explore three common tactics often used in launches and online marketing: the "yes ladder," using planted participants to create false social proof, and encouraging people to take on debt to buy your offer. I break down why these methods can be effective from a psychological perspective, but also why I believe they cross an ethical line. By the end of this episode, you'll have a better understanding of how to sell with integrity while still building a successful business.   3 Key Takeaways: Sell With Integrity, Not Manipulation Just because a tactic increases conversions doesn't mean it's the right approach. Long-term trust is far more valuable than short-term sales. Be Honest With Social Proof Authentic testimonials and genuine customer experiences build credibility. Creating fake urgency or planting participants undermines your audience's trust. Help People Make Responsible Buying Decisions Encourage customers to invest only when it's the right financial decision for them, rather than pushing them toward debt simply to increase sales.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

  6. Jul 13

    Why Your Launch Messaging Isn't Converting (And What to Say Instead)

    In this episode, I’m talking about one of the biggest reasons launches fail to attract enough sign-ups—and it’s probably not what you think. If your webinar, challenge, boot camp, or masterclass isn’t getting the registrations you expected, it’s rarely because people aren’t interested. More often than not, the real issue is your messaging. I explain why getting people to sign up is the first crucial step in a successful launch and why your message needs to instantly communicate why your audience should invest their time. We dive into the simple messaging shifts that can dramatically improve your launch results. I share how to focus on the transformation your audience wants, speak directly to their biggest struggles instead of your own agenda, and make one clear promise rather than trying to teach everything at once. By the end of this episode, you'll have a practical framework to review your next launch and create messaging that attracts more of the right people. 3 Key Takeaways: Be Crystal Clear About the Outcome People sign up because of the result they'll get, not because of the format of your event. Make it obvious what they'll achieve by attending. Focus on Their Problems, Not Your Content Your audience cares more about solving their challenges than hearing everything you plan to teach. Lead with their pain points and desired transformation. Keep Your Message Focused Avoid overwhelming potential attendees with too many promises. One clear, compelling outcome is far more effective than trying to cover everything.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

  7. Jul 6

    Why Your Sales Page Isn't Converting (4 Mistakes to Avoid)

    In this episode, I’m breaking down four of the biggest sales page mistakes that could be costing you conversions—without you even realizing it. Your sales page isn't just a place to list what's included in your offer; it's the final step in helping someone feel confident enough to say yes. I share why your messaging matters more than clever design and how small changes can make a huge difference in turning visitors into buyers. We look at how to create a headline that grabs attention within seconds, why leading with features instead of your audience’s struggles can lose potential customers, and how to paint a vivid picture of the transformation your offer provides. I also explain why testimonials are one of your most powerful conversion tools and how to use them strategically throughout your page to build trust and overcome objections. 3 Key Takeaways: Capture Attention in the First Three Seconds Your headline needs to immediately speak to your ideal customer’s biggest challenge or desired outcome. If visitors don't instantly feel like they're in the right place, they're unlikely to keep reading. Sell the Transformation, Not Just the Features Before explaining what's inside your offer, show people where they are now, where they want to be, and what life could look like after achieving that result. Help them emotionally connect with the transformation. Build Trust with Proof Throughout the Page Don't save testimonials for the bottom of your sales page. Use a variety of success stories and case studies throughout to reinforce your message, answer objections, and give potential buyers confidence to take the next step.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

  8. Jun 29

    Protect Your Brain as a Business Owner with The Brain Lady Natalie Mackenzie

    In this episode, I’m joined by cognitive rehab therapist Natalie Mackenzie, also known as “The Brain Lady,” to explore how entrepreneurs and business owners can better protect their brain health while building successful businesses. Natalie explains why the demands of modern work can create chronic stress, cognitive overload, and habits that may increase the risk of cognitive decline later in life. We discuss why brain health should be a priority long before symptoms appear, the surprising impact of sleep on dementia risk, and the everyday habits that may be draining your mental energy without you realizing it. Natalie also shares practical strategies for reducing cognitive load, improving focus, creating healthier work routines, and using technology—including AI—in a way that supports rather than weakens critical thinking skills. 3 Key Takeaways: Protecting Your Brain Starts Now Brain health isn't something to think about later in life. Many cognitive conditions develop over decades, making sleep, stress management, exercise, and nutrition critical investments for your future self. Reduce Cognitive Overload Constant notifications, task-switching, and checking your phone throughout the day can drain mental energy and reduce productivity. Creating boundaries and batching similar tasks can help improve focus and efficiency. Use Technology Intentionally While AI and digital tools can save time, relying on them too heavily can reduce opportunities for critical thinking. Using technology as a support rather than a replacement for thinking helps keep your brain engaged and sharp. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube Connect with Natalie on Instagram, Linkedin

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5
out of 5
47 Ratings

About

Hi! I’m Teresa if you are a business owner who is striving to build a business and life you dream of on your own terms and doing something you love then this is the podcast for you! Each week I will share with you business, marketing and mindset tools and strategies that I used to start and grow my own dream business. I also bring you the world's experts and best in the industry to share their knowledge and give you the latest tools and tactics to ensure you are marketing and growing your business! My guests have included. Amy Porterfield, Pat Flynn, Rick Mulready, Brian Fanzo, Tyler J McCall, Andrew & Pete, James Wedmore & Jasmine Star!

Information

  • Creator
    Teresa Heath-Wareing
  • Years Active
    2018 - 2026
  • Episodes
    469
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Teresa Heath-Wareing
  • Show Website
    Your Dream Business

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