Your Dream Business

Teresa Heath-Wareing
  • 5.0 (47)
  • Marketing
  • Updated Weekly

Hi! I’m Teresa if you are a business owner who is striving to build a business and life you dream of on your own terms and doing something you love then this is the podcast for you! Each week I will share with you business, marketing and mindset tools and strategies that I used to start and grow my own dream business. I also bring you the world's experts and best in the industry to share their knowledge and give you the latest tools and tactics to ensure you are marketing and growing your business! My guests have included. Amy Porterfield, Pat Flynn, Rick Mulready, Brian Fanzo, Tyler J McCall, Andrew & Pete, James Wedmore & Jasmine Star!

  1. 5d ago

    3 Online Selling Tactics That Work (But I'll Never Use Them)

    In this episode, I’m sharing three online selling tactics that genuinely work—but that I choose not to use because they don’t align with my values. While these strategies can increase conversions, I believe there’s a difference between persuading someone to buy and manipulating them into making a decision they may later regret. I explain why ethical marketing matters and why building trust with your audience is far more valuable than chasing short-term sales. We explore three common tactics often used in launches and online marketing: the "yes ladder," using planted participants to create false social proof, and encouraging people to take on debt to buy your offer. I break down why these methods can be effective from a psychological perspective, but also why I believe they cross an ethical line. By the end of this episode, you'll have a better understanding of how to sell with integrity while still building a successful business.   3 Key Takeaways: Sell With Integrity, Not Manipulation Just because a tactic increases conversions doesn't mean it's the right approach. Long-term trust is far more valuable than short-term sales. Be Honest With Social Proof Authentic testimonials and genuine customer experiences build credibility. Creating fake urgency or planting participants undermines your audience's trust. Help People Make Responsible Buying Decisions Encourage customers to invest only when it's the right financial decision for them, rather than pushing them toward debt simply to increase sales.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

  2. Jul 13

    Why Your Launch Messaging Isn't Converting (And What to Say Instead)

    In this episode, I’m talking about one of the biggest reasons launches fail to attract enough sign-ups—and it’s probably not what you think. If your webinar, challenge, boot camp, or masterclass isn’t getting the registrations you expected, it’s rarely because people aren’t interested. More often than not, the real issue is your messaging. I explain why getting people to sign up is the first crucial step in a successful launch and why your message needs to instantly communicate why your audience should invest their time. We dive into the simple messaging shifts that can dramatically improve your launch results. I share how to focus on the transformation your audience wants, speak directly to their biggest struggles instead of your own agenda, and make one clear promise rather than trying to teach everything at once. By the end of this episode, you'll have a practical framework to review your next launch and create messaging that attracts more of the right people. 3 Key Takeaways: Be Crystal Clear About the Outcome People sign up because of the result they'll get, not because of the format of your event. Make it obvious what they'll achieve by attending. Focus on Their Problems, Not Your Content Your audience cares more about solving their challenges than hearing everything you plan to teach. Lead with their pain points and desired transformation. Keep Your Message Focused Avoid overwhelming potential attendees with too many promises. One clear, compelling outcome is far more effective than trying to cover everything.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

  3. Jul 6

    Why Your Sales Page Isn't Converting (4 Mistakes to Avoid)

    In this episode, I’m breaking down four of the biggest sales page mistakes that could be costing you conversions—without you even realizing it. Your sales page isn't just a place to list what's included in your offer; it's the final step in helping someone feel confident enough to say yes. I share why your messaging matters more than clever design and how small changes can make a huge difference in turning visitors into buyers. We look at how to create a headline that grabs attention within seconds, why leading with features instead of your audience’s struggles can lose potential customers, and how to paint a vivid picture of the transformation your offer provides. I also explain why testimonials are one of your most powerful conversion tools and how to use them strategically throughout your page to build trust and overcome objections. 3 Key Takeaways: Capture Attention in the First Three Seconds Your headline needs to immediately speak to your ideal customer’s biggest challenge or desired outcome. If visitors don't instantly feel like they're in the right place, they're unlikely to keep reading. Sell the Transformation, Not Just the Features Before explaining what's inside your offer, show people where they are now, where they want to be, and what life could look like after achieving that result. Help them emotionally connect with the transformation. Build Trust with Proof Throughout the Page Don't save testimonials for the bottom of your sales page. Use a variety of success stories and case studies throughout to reinforce your message, answer objections, and give potential buyers confidence to take the next step.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

  4. Jun 29

    Protect Your Brain as a Business Owner with The Brain Lady Natalie Mackenzie

    In this episode, I’m joined by cognitive rehab therapist Natalie Mackenzie, also known as “The Brain Lady,” to explore how entrepreneurs and business owners can better protect their brain health while building successful businesses. Natalie explains why the demands of modern work can create chronic stress, cognitive overload, and habits that may increase the risk of cognitive decline later in life. We discuss why brain health should be a priority long before symptoms appear, the surprising impact of sleep on dementia risk, and the everyday habits that may be draining your mental energy without you realizing it. Natalie also shares practical strategies for reducing cognitive load, improving focus, creating healthier work routines, and using technology—including AI—in a way that supports rather than weakens critical thinking skills. 3 Key Takeaways: Protecting Your Brain Starts Now Brain health isn't something to think about later in life. Many cognitive conditions develop over decades, making sleep, stress management, exercise, and nutrition critical investments for your future self. Reduce Cognitive Overload Constant notifications, task-switching, and checking your phone throughout the day can drain mental energy and reduce productivity. Creating boundaries and batching similar tasks can help improve focus and efficiency. Use Technology Intentionally While AI and digital tools can save time, relying on them too heavily can reduce opportunities for critical thinking. Using technology as a support rather than a replacement for thinking helps keep your brain engaged and sharp. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube Connect with Natalie on Instagram, Linkedin

  5. Jun 22

    What I Track Daily in My Business: 5 Metrics That Improve Every Launch

    In this episode, I’m sharing the five numbers I track to make better business and launch decisions. I explain why I treat everything in my business as an experiment and how focusing on the right data helps me understand what’s working, what needs improving, and where to focus my efforts. I break down the five key metrics I monitor: cash flow, email list growth, launch signups, launch engagement, and purchases. I also share three additional metrics I track for awareness—landing page conversions, YouTube views, and podcast downloads—and explain why starting with just a few key numbers can help you make smarter decisions without feeling overwhelmed.   3 Key Takeaways: Focus on Metrics That Drive Decisions Not every number deserves your attention. Tracking a few key metrics consistently can provide clearer insights and help you make better strategic decisions without feeling overwhelmed. Treat Your Business Like an Experiment Every launch, campaign, and piece of content provides valuable data. Looking at results objectively allows you to learn, adjust, and improve rather than relying on guesswork. Small Tracking Habits Lead to Better Results You don’t need a complicated dashboard to get started. Even tracking one or two core numbers can help you spot trends, identify bottlenecks, and improve future launches. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

  6. Jun 15

    The Real Reason You’re Not Growing (And It’s Not a Lack of Strategy)

    In this episode, I’m talking about what to do when you feel stuck growing your online business despite buying course after course and consuming endless content. I explain why the problem is rarely a lack of information, strategies, or the latest AI tool, and why there is no hidden “secret sauce” that successful business owners are keeping from you. Instead, I share the real factors that create growth and help you move forward faster. I break down the three things that make the biggest difference in building a successful online business: working with someone who truly understands you and your business, getting advice tailored to your unique situation rather than following generic strategies, and having the support, accountability, and feedback needed to actually implement what you learn. I also discuss why trusting your own judgment is essential and how to avoid getting caught up in fear-based marketing that makes you feel like you're always missing the next big thing. 3 Key Takeaways: Generic Advice Can Only Take You So Far What works for someone else may not work for you. The most effective strategies are tailored to your audience, business model, offer, goals, and personal preferences. Implementation Creates Results, Not Information Most entrepreneurs already have access to enough information. The real challenge is taking action, staying consistent, and getting feedback on what you're doing. Support and Accountability Accelerate Growth Having someone who understands your business, can guide you through challenges, and hold you accountable can help you make faster progress and avoid costly mistakes. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

  7. Jun 8

    The Secret to Bonuses People Actually Want

    In this episode, I’m sharing how to create bonuses that genuinely increase conversions instead of just adding random extras to your offer. I explain why bonuses work so well—from reducing risk and increasing perceived value to helping buyers feel more confident in their decision—and the biggest mistake people make when stacking bonuses that don’t actually support customer success. I also break down five types of effective bonuses, including templates, communities, complimentary training, checklists, AI prompts, and confidence boosters, plus how to choose the right number of bonuses based on your offer. Most importantly, I explain why the best bonuses help customers get results faster rather than simply making the offer look bigger. 3 Key Takeaways: Bonuses Should Support Results, Not Just Add Value The best bonuses remove obstacles, simplify implementation, and help customers succeed faster instead of simply making the offer look bigger. Strategic Bonuses Increase Buyer Confidence Bonuses work because they reduce risk, increase perceived value, and help buyers feel more certain that your offer will help them achieve the outcome they want. Quality Always Beats Quantity Adding too many random bonuses can overwhelm buyers and dilute your main offer. Thoughtful, relevant bonuses are far more effective than endless extras.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

  8. Jun 1

    Stop Waiting, Start Launching: 5 Simple Ways to Take Action Today

    In this episode, I’m talking about one of the biggest reasons launches never happen: overthinking. So many business owners convince themselves they need a bigger audience, a better sales page, more experience, or the “perfect” timing before they can launch. But more often than not, the problem isn’t strategy—it’s a lack of action. Waiting for everything to feel ready only delays the learning, momentum, and results that come from actually putting your offer out into the world. I share five practical ways to stop procrastinating and start moving forward. From setting a non-negotiable launch date and creating accountability by telling others your plans, to treating your launch as an experiment rather than a pass-or-fail event, these simple shifts can help you break through fear and indecision. I also explain why lowering your standards from perfect to done and focusing only on your next three actions can dramatically reduce overwhelm and help you make progress faster. Finally, I explore the hidden cost of waiting. Every day you delay, your data becomes less relevant, your confidence can fade, and opportunities pass by. Drawing on lessons I teach inside Bolder and Grow Launch Sell, I encourage you to stop waiting for the perfect moment, pick a date, take action, and use every launch as an opportunity to learn and improve. 3 Key Takeaways: Action Creates Clarity You don’t need all the answers before you launch. Taking action gives you real feedback, data, and insights that help you make better decisions moving forward. Progress Beats Perfection Waiting until everything feels perfect keeps you stuck. A completed launch teaches you far more than a flawless plan that never gets implemented. Focus on the Next Step, Not the Entire Journey Overwhelm often comes from trying to solve everything at once. Concentrating on your next three actions makes launching feel more manageable and keeps momentum on your side.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

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5
out of 5
47 Ratings

About

Hi! I’m Teresa if you are a business owner who is striving to build a business and life you dream of on your own terms and doing something you love then this is the podcast for you! Each week I will share with you business, marketing and mindset tools and strategies that I used to start and grow my own dream business. I also bring you the world's experts and best in the industry to share their knowledge and give you the latest tools and tactics to ensure you are marketing and growing your business! My guests have included. Amy Porterfield, Pat Flynn, Rick Mulready, Brian Fanzo, Tyler J McCall, Andrew & Pete, James Wedmore & Jasmine Star!

Information

  • Creator
    Teresa Heath-Wareing
  • Years Active
    2018 - 2026
  • Episodes
    465
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Teresa Heath-Wareing
  • Show Website
    Your Dream Business

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