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Takashi Nakano, senior director of content for Samsung TV Plus, explains why the South Korean electronics giant embraced the fast-growing arena of FAST channel distribution. Samsung is building a new kind form of a cable bundle that is available directly through the operating system of its more than 600 million connected TV sets sold in 24 countries.
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Roblox isn't just a game you watch your kids play on your computer or console, but a platform in and of itself for tons of interactive experiences, many of which are created by users themselves. With Hollywood relying on Roblox heavily to promote films, series and other media experiences, global brand partnerships VP Stephanie Latham stopped by to discuss how these deals come together and how Roblox works to strike a balance between its user-created content and experiences developed for all sorts of different brands.
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Will casual sports fans tune into the Summer Olympics in Paris this summer? Will TV advertising’s traditional upfront sales protocol endure? And why does NBCUniversal see itself increasingly becoming a technology company? Mark Marshall, NBCUniversal’s chairman of global advertising and partnerships, details how the company is bringing linear and streaming ad sales efforts together in groundbreaking ways and why it will make Olympics content available for programmatic sales for the first time.
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With a new single out from her forthcoming album, a book partly about her own life just optioned for a docuseries and a new baby daughter to parent, Paris Hilton is plenty busy. But she's also nearly three years into launching her own company, 11:11 Media, along with co-founder Bruce Gersh, who serves as president and COO. They stopped by Variety's Entertainment Marketing Summit last week to talk about juggling it all.
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As cryptocurrency markets rebound and slowly but surely become more mainstream, two experts discuss the potential for blockchain tech to be embraced by entertainment dealmakers as an antidote to the age-old problems of Hollywood accounting. Tarun Chitra, founder and CEO of research and advisory firm Gauntlet and co-host of “The Chopping Block” podcast, and Duke University professor Lee Reiners bring vastly different perspectives to this question. 
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As its success with the "Scream" franchise can attest, Project X Entertainment knows its way around the horror genre. But now the indie production outfit is back in theaters with untested IP in the form of "Abigail." Nevertheless, Project X principal William Sherak is confident lightning will strike twice.
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