565 episodes

How can I grow my audience and reach more people? How do I launch an online course or digital product? How can I build a profitable online business? Join Steph Taylor as she shares bite-sized, actionable episodes all about online marketing, content marketing, social media marketing and marketing strategy for online entrepreneurs.

Socialette: Online Marketing Podcast Steph Taylor

    • Business
    • 4.8 • 128 Ratings

How can I grow my audience and reach more people? How do I launch an online course or digital product? How can I build a profitable online business? Join Steph Taylor as she shares bite-sized, actionable episodes all about online marketing, content marketing, social media marketing and marketing strategy for online entrepreneurs.

    Are communities the new social media? Here's what you need to know about this current trend

    Are communities the new social media? Here's what you need to know about this current trend

    Recently the online space chatter has been buzzing with people moving away from social media and into closed communities. Algorithm changes and a lack of control on the direction of their content has forced influences to explore alternatives. Today I want to further discuss this important shift and the pros and cons to online business owners.

    In today's episode we chat about:
    - The challenges of modern-day social media
    - Communities - a deeper engagement vs broad and shallow
    - The return of limitless control over your content
    - Controlling the re-engagement of your followers
    - All roads lead to your community - the active promotion strategy for community growth
    - The importance of new value in your community
    - Reality check - Communities are not the 'magic pill' to audience growth
    - Is a community what I need? The 3 key questions to ask yourself

    SHOW LINKS:
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtaylor.co

    • 15 min
    5 unexpected things you can learn from my most recent launch

    5 unexpected things you can learn from my most recent launch

    Having launched several times now, I still come away from each launch with a few valuable and unexpected learnings. These lessons offer me great insight and guidance for my future planning. In today's episode I'm sharing these with you.

    In this episode we cover:
    - The surprising outcome of more profit with less sign-ups
    - The benefit of a carefully nurtured email list and the 90 days prior to launching
    - The positive effect of modifying your offer to cater to the needs of the current economy
    - Tread your own path - do what feels good for you!
    - The necessity of monitoring the tech through your launch in order to troubleshoot as required
    - Further enticing your audience by offering a sneak peek of your product
    - The assumptions that can be made by analysing the figures

    SHOW LINKS:
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtaylor.co

    • 15 min
    Struggling to stay consistent with your content and marketing? Try these tips

    Struggling to stay consistent with your content and marketing? Try these tips

    Remaining consistent can be really difficult in your business. There is often a great divide between knowing what you need to do and actually doing what needs to be done! Today I am sharing my tips on the best ways to stay consistent in your content and marketing.

    In this episode we chat about:
    - BJ Fogg's behavioural model - B=MAT (behaviour = motivation, ability and trigger)
    - The surprising factors that determine our level of ability, beyond the simple can or can't do
    - The overwhelming benefit of identifying the disconnect between motivation and outcome
    - The power of igniting your trigger, through finding your ability and motivation

    SHOW LINKS:
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtaylor.co

    • 17 min
    5 things that slow down your business growth without you realising

    5 things that slow down your business growth without you realising

    Having been in business for 6 years I have definitely made mistakes. It's only been when an outsider looking in has highlighted these to me that I have realised the impact these mistakes have had on the growth of my business. Today I am going to share these with you.

    In today's episode we cover:
    - The overwhelm of 'putting the cart before the horse'
    - The barrier of waiting for inspiration to strike
    - The difficulty of not staying the course vs natural evolution
    - Quitting before allowing for measurable results
    - The trap of working IN the business vs working ON the business

    SHOW LINKS:
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtaylor.co

    • 15 min
    Live from Inbound: 5 ways you can leverage web3 in your marketing right now

    Live from Inbound: 5 ways you can leverage web3 in your marketing right now

    Recently I went to Boston to present a live podcast episode at the Hubspot Inbound conference. Today I'm excited to share this episode with you which is all about leveraging web3 in your marketing right now.

    In today's episode, I cover the following:
    - The recent shifts in online marketing and decentralized social media
    - As marketers, why should we be caring about Web3?
    - The technology that gives YOU property rights on the internet
    - The power of partnering with existing NFT communities
    - The benefits of using NFT assets in your marketing
    - Leveraging POAP (Proof of Attendance Protocol)
    - The strategy behind rewarding your community actions through virtual rewards
    - The benefits of building a tokenised community

    SHOW LINKS:
    - Want to access the resources from this episode? Visit https://stephtaylor.co/inbound
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - Want to join Launch Magic? Sign up here: https://stephtaylor.co/magic
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtaylor.co

    • 31 min
    Your questions about launching (and Launch Magic) answered

    Your questions about launching (and Launch Magic) answered

    Doors to Launch Magic are currently open until 20 September. In the recent webinars leading to cart open and through my inbox I am getting a host of questions about Launch Magic, so today I'm addressing some of the common queries that are coming in...

    In today's episode I answer the following:
    1. How big does my audience need to be before I can launch? (03:06)
    2. What if I want to launch before / after mid-December? (05:35)
    3. I haven't decided what my product will be yet, is Launch Magic still a good fit? (08:52)
    4. How much time should we invest in Launch Magic each week? (11:16)
    5. I'm just starting out in my business, is it too soon to launch something? (13:12)
    6. Can I start launching my product before I've created it? (15:00)
    7. How do I launch without social media? (17:25)

    SHOW LINKS:
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - Want to join Launch Magic? Sign up here: https://stephtaylor.co/magic
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtaylor.co

    • 21 min

Customer Reviews

4.8 out of 5
128 Ratings

128 Ratings

Dembris B. ,

So much valuable info!

Thanks Steph for dropping your gems and also providing encouragement on this entrepreneur journey! It’s easy to feel stuck, but I love how your episodes make things simple and practical. Especially for the overthinking minds!

Maryannbritt ,

Thank you Steph

I’m SO glad I found this podcast! The bite-size format is excellent for a SAHM who needs to juggle the kids, her own business and life happening around her. Steph’s own experience is so relatable and empowering that I can’t recommend this podcast enough.

PinkLlama521 ,

Love it

I just love this podcast

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