Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners

Nick Trueman | Ecommerce Growth, Marketing & SEO Specialist
  • 4.5 (95)
  • Entrepreneurship
  • Updated Semiweekly

The Shopify podcast for ecommerce founders and store owners. Twice-weekly strategies on Shopify SEO, conversions, marketing, and scaling your online brand. Host Nick Trueman interviews successful Shopify brand founders, ecommerce growth experts, and top Shopify app creators every Friday. Tuesday Tea Break Talks deliver quick Shopify updates, marketing tips, and actionable tactics. With 400+ episodes and 15+ years in ecommerce and digital marketing, Nick delivers the strategies behind real Shopify success stories. No theory, just the specific decisions, tools, & playbooks that drive revenue.

  1. 3d ago

    Upsells & Cross-Sells: Increase Revenue Through AOV Optimisation By Nick Trueman

    Shopify brands fail to harness to power of AOV increases through Upsells and Cross-Sells. This week, Nick unveils his top tips and methods he has actively seen brands deploy to increase AOV. You've got the sale, why not sell another product for the same advertising and delivery cost? The logic is sound, but execution is where it falls down. In this episode, you'll learn: - Different ways you can encourage customers to buy more through upsells and cross-sells- How leading brands have got creative with this - Where Shopify brands fail to cut through with cross-sells 0:00 — Introduction & What We're Covering Today 0:38 — Why Upsells and Cross-Sells Matter for AOV 1:00 — Tip 1: Bundling — Simplify It and Drop the Discount 2:05 — Use Microsoft Clarity to Watch Real User Behaviour 2:39 — Tip 2: Do Not Overwhelm the Customer 4:02 — The Sainsbury's Example — How Over-Pushing Kills Conversions 5:26 — Tip 3: Post-Purchase Upsells on the Order Confirmation Page 6:43 — Tip 4: Be Careful Using Data Before You Hit 5–10K Orders Per Month 8:09 — How to Do Upsells Manually as a Smaller Store 8:55 — Tip 5: Create a Customisable Look or Set 10:18 — How This Flips the Customer Conversation Completely 11:13 — AB Test the Outfit Feature Before Rolling It Out 11:46 — Tip 6: Sell Packs Instead of Single Items 13:05 — T-Shirt Pack Pricing Strategy Example 14:23 — Tip 7: Set a Spend Threshold to Trigger a Reward 15:29 — The $500 Minimum Spend Club Strategy 16:22 — Tip 8: Use Real Statistics as Social Proof 17:54 — Outro — Subscribe and Visit the WebsiteWinning With Shopify is the Shopify podcast for store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom. Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcastYoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.comInventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp TaxCloud: Shopify Sales Tax Management Listeners get free Migration onboarding, as a Winning With Shopify Listenerhttps://taxcloud.com/winning

    Upsells & Cross-Sells: Increase Revenue Through AOV Optimisation By Nick Trueman

  2. Jul 17

    Shopify Store Growth: Top Advice From Recent Founders By Winning With Shopify

    From all of our recent Shopify store owners and marketing guests, here are the top bits of advice from the experts! This week, we're combining the top pieces of advice from all of our guests. From marketing and warehousing to practical growth tips for your Shopify store. In this episode, you'll learn: Key wins for your Shopify marketing and operationsHow to grow your Shopify store more quickly and profitablyHow to learn from other brands' mistakes and drive smoother growth for your Shopify store 0:00 Customers Buy Trust, Not Just Products 2:19 The Most Important Sale You're Not Focusing On 4:38 How to Source & Launch Your First Product From Scratch 7:31 How TaxCloud Saves Brands Thousands in Sales Tax Filings 11:38 How to 5X Your Discount Code Usage (Seguno) 13:59 Pure Wholesale to E-Commerce in 4 Months 16:09 Making a Profit With 27 Hands on Every Garment in Dublin Winning With Shopify is the Shopify podcast for store owners who want to grow revenue, increase conversions and scale their ecommerce brand. New episodes every Tuesday and Friday. This Shopify Podcast is brought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom. Seguno: Shopify Email Marketing Listeners receive a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcast Yoast: Shopify SEO Listeners receive 15% off Yoast for Shopify and WordPress with the code WWS15. https://yoast.com Inventory Planner: Shopify Inventory Management Listeners can join a free seven-day inventory bootcamp. https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp TaxCloud: Shopify Sales Tax Management Winning With Shopify listeners receive free migration onboarding. https://taxcloud.com/winning

    Shopify Store Growth: Top Advice From Recent Founders By Winning With Shopify

  3. Jul 14

    The Shopify Apps Costing You Sales: 5 Red Flags

    Get the right Shopify Apps for your store, to drivce revenue and productivity, not kill it. Nick outlines his top tips for choosing the right Shopify apps and avoid the wrong apps for your Shopify store. It's a common mistake that brands get wrong time and time again. Having worked in the Ecommerce space since 2007, Nick's got a wealth of experience in Shopify apps, ecommerce in general and has seen it all when it comes to bad tech choices by brands. As they say, don't let the tail wag the dog! In this episode, you'll learn: - Choosing the right Shopify apps for your store - Avoiding Shopify apps that will ruin your customer experience - How to test if you've got a good Shopify app or the wrong one 0:00 - The Top 10 Most Installed Shopify Apps 2:45 - Should You Use the Most Popular Shopify Apps or Stand Out Differently? 3:48 - Difference Between Built for Shopify Apps and just another Shopify app 4:34 - 5 Things to Look For in a good Shopify app 10:08 - 5 Red Flags to Avoid in a bad Shopify app 13:04 - Don't Use an App When a Simple Piece of Code Will Do 16:10 - The Controversial Truth About Per-Transaction Shopify App Pricing 19:00 - Outro Winning With Shopify is the Shopify podcast for store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday. This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom. Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcast Yoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.com Inventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp TaxCloud: Shopify Sales Tax Management. Listeners get free Migration onboarding, as a Winning With Shopify Listener https://taxcloud.com/winning

    The Shopify Apps Costing You Sales: 5 Red Flags

  4. Jul 10

    Shopify Marketing: Build Customer Trust That Converts By Matviy Matviyenko

    Brands ignore the biggest part of Shopify marketing, which is building customer trust. Matviy Matviyenko is CoFounder of JoyT5, who have absolutely nailed trust building in their Shopify marketing plans. With an emphasise on outlining aftersales as part of the presales process, they know how to convert and keep a customer long term. In this episode, you'll learn: - How to build customer trust presale- How to nail the aftersales process- Shopify marketing done properly Timestamps0:00 - Why Trust Is the Most Important Thing You're Not Selling on Shopify1:46 - Shopify After Sale Matters More3:16 - The Lost Of First Shopify Customer6:48 - How JoyT5 Started on Shopify8:25 - What Losing Trust From a Supplier Taught Them About Building Their Shopify Business11:39 - How JoyT5⁠ Grew to 20+ Dealerships Using Shopify & YouTube18:52 - How to Market a High-Ticket Product Without Paid Ads on Shopify28:43 - Why Product Videos & UGC Are the Biggest Missed Opportunity33:21 - OutroWinning With Shopify is the Shopify podcast for store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom. Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcastYoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.comInventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampTaxCloud: Shopify Sales Tax Management Listeners get free Migration onboarding, as a Winning With Shopify Listenerhttps://taxcloud.com/winning

    Shopify Marketing: Build Customer Trust That Converts By Matviy Matviyenko

  5. Jul 7 ·  Bonus

    Shopify Dropshipping: How Every Brand Should Scale With It By Nick Trueman

    Shopify dropshipping is something that every brand should be using to scale. Brands that aren't are missing sales. Nick Trueman is outlining how brands he works with are using dropshipping to scale faster, without warehousing costs but, most importantly, harnessing Shopify's ability to provide a seamless customer experience. Struggling with suppliers and stock issues? Struggle less with lean dropshipping on Shopify. In this episode, you'll learn: - How brands are leveraging dropshipping for faster growth- Learn how your Shopify brand could scale faster without stock headaches, and easily test new product ranges. - Stop spending months, some times years, trying to get hold of the right stockTimestamps:0:00 Why Every Shopify Dropshipping Is For Every Brand 1:04 Reason #1: Sister Products & Filling Seasonal Gaps With Dropshipping3:02 Reason #2: Test New Shopify Products Without Spending a Penny4:25 Reason #3: Avoid Stocking Bulky & Big Ticket Items5:40 Reason #4: Partner Brand Collaborations via Dropshipping7:35 How Big Brands Are Already Using Shopify Dropshipping9:01 The Smart Way to Consolidate Drop Ship Orders Into One Package11:19 How to Build a Seamless Customer Experience With Multiple Suppliers16:31 OutroWinning With Shopify is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the UK, servicing brands all over the world. Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcastYoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.comInventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampTaxCloud: Shopify Sales Tax Managment. Listeners get free Migration onboarding, as a Winning With Shopify Listenerhttps://taxcloud.com/winning

    Shopify Dropshipping: How Every Brand Should Scale With It By Nick Trueman

  6. Jul 3

    182,000,000 Discount Codes Analysed: What Works on Shopify

    Optimise your Shopify checkout with a better discount code strategy, based on data from 182m Shopify codes. This week, Nick speaks to Cara Marin from Seguno who's helped create a report that analysed over 182m discount codes. Cara is part of Seguno, an email platform for Shopify brands who also have a Bulk Discount Code Shopify app. Check out the app here: https://www.seguno.com/bulk-discount-code-bot In this episode, you'll learn: - Learn how to maximise revenue, like other brands, with your Shopify discount code strategy - Understand how brands use codes in your specific segments - Stop having generic codes shared all over the internet, decreasing your margins and stopping orders from happening 0:00 - Intro 2:25 - Relationship-Based Discounts on Shopify vs Seasonal Discounts 5:05 - Finding the Sweet Spot 7:12 - What's the Right Shopify Discount Percentage? 11:06 - Unique Discount Codes on Shopify & Why Do They Matter? 13:14 - How to Boost Shopify AOV by 260% With One Simple Code Tweak 19:47 - Only 4% of Shopify Brands Are Segmenting Discounts 25:25 - Percentage Off vs Amount Off 30:16 - Outro The Winning With Shopify podcast is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday. This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom. Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcast Yoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.com Inventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp TaxCloud: Shopify Sales Tax Managment. Listeners get free Migration onboarding, as a Winning With Shopify Listener https://taxcloud.com/winning

    182,000,000 Discount Codes Analysed: What Works on Shopify

  7. Jun 30

    Shopify SEO: Changes You Can't Ignore In Ecommerce SEO With Nick Trueman

    Shopify SEO is always changing, from technical to AI. Tune in to hear the latest and greatest Shopify SEO advice. This week, Nick uncovers the latest updates to Shopify SEO and what you need to do, to keep your online store / DTC brand growing on SEO. Nick's been working in SEO since 2007, servicing thousands of brands and remaining at the heart of SEO developments. His PPC & SEO agency, Spec Digital, helps Shopify Stores harness the power of Shopify SEO to grow organic revenue. In this episode, you'll learn: - Things you need to change today to maximise Shopify SEO- The latest Shopify SEO strategies to boost revenue for your store- Shopify apps than can support your Shopify store's SEO growth0:00 Intro1:27 - #1: Why You Need a Shopify SEO LLMs.txt File Now3:24 - #2: Optimizing for SEO Keywords AND SEO FAQs 5:57 - How FAQs & SEO Shopify Blog Content Get You Cited by ChatGPT7:32 - #3: Building New Shopify Pages — The Biggest Missed SEO Opportunity For Your Store8:42 - Ingredient/Feature Page Examples: The Health Supplements That Crush Shopify SEO 10:23 - Benefits, Use Cases & Results Pages For Boosting SEO 13:23 - #4: Why Most Brands Get Reviews Completely Wrong For Shopify SEO 16:12 - OutroThe Winning With Shopify Podcast is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday. This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom. Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcast Yoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.com Inventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp TaxCloud: Shopify Sales Tax Management. Listeners get free Migration onboarding, as a Winning With Shopify Listenerhttps://taxcloud.com/winning

    Shopify SEO: Changes You Can't Ignore In Ecommerce SEO With Nick Trueman

  8. Jun 26

    Scaling Ecommerce In Your Shopify Store: From Wholesale To a Global DTC Brand With Paul O'Sullivan

    Optimise your Shopify setup for ecommerce growth, through both wholesale and your online store. This week, Nick interviews the amazing Paul O'Sullivan, Co-Founder of IrelandsEye. Paul shares the twists and turns of how he and his brother founded, grew, struggled and thrived in their incredible premium Irish knitwear brand. From manufacturing abroad to getting the materials and Shopify marketing just right, Paul shares some hard and honest truths about growing a DTC brand off the back of their wholesale growth. In this episode, you'll learn: - How to thrive in both direct-to-consumer and wholesale- Shopify setup, Shopify apps and Shopify marketing- Creating a 7-figure store from the ground upTimestamps:0:00 Intro0:41 Islandseye: 32 Years of Wholesale Before Launching Shopify3:22 The COVID Pivot To a Shopify Setup7:31 The Quality Behind Every Garment10:27 How to Make a Profit Manufacturing in Dublin (An Expensive City)13:25 Bringing Production Back to Ireland & How It Changed Everything19:22 Turning Negative Shopify Reviews Into Fans & Building Customer Lifetime Value28:10 How Getting Featured in TV Shows Drove Organic Growth37:18 OutroWinning With Shopify is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday. Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcast Yoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.com Inventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp TaxCloud: Shopify Sales Tax Managment. Listeners get free Migration onboarding, as a Winning With Shopify Listenerhttps://taxcloud.com/winning

    Scaling Ecommerce In Your Shopify Store: From Wholesale To a Global DTC Brand With Paul O'Sullivan
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The Shopify podcast for ecommerce founders and store owners. Twice-weekly strategies on Shopify SEO, conversions, marketing, and scaling your online brand. Host Nick Trueman interviews successful Shopify brand founders, ecommerce growth experts, and top Shopify app creators every Friday. Tuesday Tea Break Talks deliver quick Shopify updates, marketing tips, and actionable tactics. With 400+ episodes and 15+ years in ecommerce and digital marketing, Nick delivers the strategies behind real Shopify success stories. No theory, just the specific decisions, tools, & playbooks that drive revenue.

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