The Pure Report

Pure Storage
  • 4.9 (34)
  • TECHNOLOGY
  • UPDATED DAILY

Bringing you direct access to Pure Storage thought leaders, technology experts, alliance partners, customer insights, and our latest product news.

  1. On the Road at the Pittsburgh Pure User Group Celebrating the Everpure and Nutanix Launch

    3D AGO

    On the Road at the Pittsburgh Pure User Group Celebrating the Everpure and Nutanix Launch

    The Pure Report podcast went on location to the Pittsburgh Pure User Group, set against the backdrop of the Ohio River, to celebrate the GA launch of the Everpure and Nutanix solution. We interviewed a lineup of guests—including David Stevens, Expedient’s Rob McCafferty, Don Poorman, and Systems Engineer Adam Hill—who all gathered with customers and partners to discuss the excitement surrounding the new offering. Stevens emphasized the highly integrated nature of the solution, which simplifies setup to just a few operations on the array and in Nutanix . The momentum around the solution is growing - a month after the GA announcement, this event is the perfect forum to answer customer questions and showcase the solution's ease of use and ability to replicate the operational experience virtualization administrators prefer. Our discussion shifts to the business value of the solution, specifically addressing customer challenges like finding alternatives to existing virtualization platforms, reducing costs, and hedging bets against recent industry changes. Guests note that the new architecture helps organizations keep data on-premises to meet regulatory requirements, while still enabling them to burst new workloads into the cloud. The episode features Rob McCafferty, Chief Solutions Officer at Expedient, who details their role as a beta customer and launch partner for the Pure and Nutanix offering. Expedient, a long-time customer of both companies, is thrilled to provide clients with the flexibility and the optionality unlocked by bringing together two industry leaders, with clients already in the queue for deployment. Expedient focuses on delivering reduced risk, cost control, and stability in their platforms for clients. The episode concludes by focusing on the power of Pure user groups, which are described as crucial venues for peer-to-peer interaction and sharing knowledge about topics like cyber, AI, and virtualization. Technical Evangelist Don Poorman points out that the success of the joint solution is due to the similar customer-focused cultures of Pure and Nutanix. Poorman advises customers to view the new virtualization optionality as a bigger exercise than just cost savings, recommending they consider the long-term effects on automation and cyber security. He also advocates for Pure’s forward-looking technology investment in NVMe over TCP, which he sees as more robust than Fiber Channel for the next 15 years. The team encourages customers to step up and lead future user group events to continue building the community, both physically and on the Pure Community digital platform. To learn more, visit: https://purecommunity.purestorage.com/category/pure-user-groups Check out the new Everpure digital customer community to join the conversation with peers and Pure experts: https://purecommunity.purestorage.com/ 00:00 Intro and Welcome 00:49 Everpure and Nutanix with Davis Stevens 06:01 Value of User Groups 09:15 Rob McCafferty from Expedient 17:01 Don Poorman from Everpure 20:42 Community Momentum 26:09 Pittsburgh SE Adam Hill

    33 min
  2. Preparing for Oracle 26ai

    MAR 25

    Preparing for Oracle 26ai

    This episode of the Pure Report podcast, features Solutions Director Andrew Sillifant where we dive into the implications of Oracle 26ai, focusing on what enterprises must do to prepare for this major long-term support release. Our discussion positions Oracle as part of the database industrial complex, noting its enduring dominance alongside Microsoft SQL Server, together accounting for over 50% of the enterprise market. Oracle 26ai is presented as the latest phase in the database lifecycle—following G for Grid and C for Cloud—which capitalizes on the momentum of artificial intelligence by repositioning the database as a full system. The new version embeds AI vector store capabilities and machine learning models, allowing organizations to combine structured data from legacy systems with unstructured data (like S3 tables) for better context awareness. Our conversation shifts to a look at the complexity and risk of database upgrades, which extends far beyond the DBA team to considerations around capacity planning, application integration, and platform choices. Andrew notes that while Oracle is mature and its upgrade cycle is well-known, infrastructure modernization, including decisions on virtualization and containers, is now taking precedence due to many economic and regulatory forces. The addition of new capabilities in 26ai —including OLTP, analytics, and vector data types means increased storage consumption and introduces new workload patterns that stress the compute layer. Enterprises face decision paralysis when considering the cost and multifaceted nature of these changes, making a simplified, reliable infrastructure foundation critical. We close with a look at how the Everpure platform is an essential risk reduction element in the upgrade process, simplifying the storage layer so it reduces complexity in the upgrade process. Key benefits discussed include de-risking capacity bloat through metadata-only snapshots for development, test, and QA copies, and offering extremely fast recovery speeds, with examples citing a two-node Oracle RAC database restore at 68 terabytes per hour. Non-disruptive risk reduction (NDU) capabilities and the Evergreen service model are emphasized as a significant moat against competitors, providing a low-risk platform that allows teams to pivot their focus to the database upgrade itself, rather than the underlying infrastructure. To learn more, visit: https://www.purestorage.com/solutions/databases/oracle.html Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts: 
https://purecommunity.purestorage.com/ 00:00 Intro and Welcome 02:43 Background on Oracle Database 08:35 Upgrade Considerations 12:17 Maturing Oracle Features 15:16 Database Upgrade Process 21:17 Complex Factors to Consider 25:12 Handling Different Data Types 30:24 Everpure Value for Oracle Operations 36:30 Key Steps for Successful Upgrades

    44 min
  3. The New Meaning of Enterprise-Ready Storage

    MAR 17

    The New Meaning of Enterprise-Ready Storage

    We welcome back Chad Kenney, VP Product Management, to explore the new definition of "Enterprise-ready" in data infrastructure. We discuss how reliability and uptime are more critical than ever, with downtime costs frequently exceeding $300,000 per hour for a majority of companies according to a recent survey. Kenney notes that while hardware fails less often today, the major causes of downtime—namely security issues and human error—still persist, accounting for a large portion of outages. Our discussion pivots to how Everpure addresses this by simplifying architecture to reduce points of failure by using proprietary data devices instead of traditional SSDs. The new standard for enterprise readiness requires a system built on first principles with a software-centric view of resilience. We then explore how a key differentiator for modern enterprise-ready infrastructure is proactive support, which Everpure has always delivered through extensive telemetry and "fingerprints" that predict issues before they cause an outage. Our predictive technology is so effective that 70% to 75% of support calls are for problems that have not yet occurred. Architecturally, simplicity is critical, including the use of stateless controllers, which eliminates complex manual data management during upgrades, and limited error paths. Furthermore, our software-first mentality abstracts complexity, such as automatic management of RAID groups, to deliver autonomous systems. This frees storage administrators to become strategists and simultaneously reduces the potential for human error, enhancing overall system resiliency. We also dive into cyber resiliency, performance, and the future of data management driven by AI. Everpure builds layered cyber protection through capabilities like SafeMode, native encryption, and partner integrations. This approach prioritizes near-instantaneous recovery from local snapshots, which is faster than recovering from backups. Looking forward, Enterprise-ready means a unified platform (the Enterprise Data Cloud) where diverse workloads, including AI inference processing, can run simultaneously with consistency, enabling "data as a supply chain". This vision is achieved through the API-first and Fusion-enabled platform, ensuring that new feature functionality is immediately available for automation, all while maintaining the simplicity and continuous innovation provided by Evergreen. To learn more, visit: https://www.purestorage.com/platform.html Check out the new Pure Storage digital customer community to join the conversation with peers and Pure experts: https://purecommunity.purestorage.com/ 00:00 Intro and Welcome 02:15 Chadd’s update on 2026 at Everpure 06:11 Stat of the Episode on Downtime 08:58 Proactive Support 12:32: Component Count Relative to Uptime 17:30: The Meaning Behind 6 9’s 23:28 Designing for Cyber Resilience 26:35 Consistent Performance for Tier 1 Apps 29:55 API First and Fusion First

    35 min
  4. Ask Us Everything Recap: Revisiting Fusion, Purity, Evergreen, Nutanix, and More

    MAR 10

    Ask Us Everything Recap: Revisiting Fusion, Purity, Evergreen, Nutanix, and More

    In this episode, we sit down with Technical Evangelist Don Poorman for a deep dive into the most engaging and eye-opening questions from the past year of the customer-focused Ask Us Everything (AUE) webinar series. The AUE forum has proven to be an invaluable resource for the Everpure community, driving real-time feedback and high-quality, practical discussions directly with experts. Tune in as we revisit the most pertinent topics and customer use cases, revealing how these community interactions are shaping the Everpure roadmap and delivering tremendous value. The conversation recaps the biggest AUE sessions, starting with Fusion, where customers were focused on the operational reality of managing fleets, automating data placement across data centers, and multi-tenancy. Next, we discuss the highly attended session on Purity Upgrades and the success of the self-support upgrade model, emphasizing Everpure’s commitment to building confidence and providing tools like AI Copilot to make storage OS upgrades a non-event. The review moves into Cyber Resilience, highlighting the shift from prevention to recovery, the role of SafeMode snapshots, and the importance of ecosystem integration with partners like Rubrik and Superna to address ransomware attacks holistically. Finally, our discussion covers the rapid evolution of FlashArray File, including the much-anticipated ActiveCluster for Files use case, and a look at the comprehensive value delivered by the Evergreen portfolio—from the included features in Evergreen//One to the Cyber Resiliency SLA add-on and its role in hybrid-cloud environments. The episode wraps up with the highly relevant session on the Nutanix integration, exploring how the Everpure Platform helps decouple storage growth from hypervisor licensing and enables modern container-based workloads with features like NVMe/TCP. This recap provides a high-level overview of the technical and strategic conversations defining the Everpure platform today and what’s coming next. To learn more, visit https://purecommunity.purestorage.com/category/events/events/webinars Check out the new Pure Storage digital customer community to join the conversation with peers and Pure experts: https://purecommunity.purestorage.com/ 00:00 Intro and Welcome 02:25 Ask Us Everything Webinars 06:25 Fusion 10:05 Self Service Upgrades 16:19 Cyber Resilience 24:29 File Services 29:23 Evergreen//One 38:42 Nutanix and Everpure 47:45 Observations on the AUE Program

    53 min
  5. 2026 Annual Predictions Episode

    FEB 10

    2026 Annual Predictions Episode

    It’s the Pure Report annual predictions episode! We welcome Shawn Rosemarin to dive deep into the world of tech in 2026, including a look back at 2025 predictions on AI becoming a strategist, Multi-Cloud 2.0 requiring a unified data platform, and end-to-end security ramping up. Shawn holds himself accountable for last year’s bets, particularly noting that the expected "operating model transformation" driven by AI has yet to fully materialize, arguing that many organizations are still grappling with the hard changes to people, process, and technology required for true transformation. Our conversation pivots to what’s next, starting with the evolution of AI from simple co-pilots to autonomous agents that will soon become mature process owners capable of completing end-to-end workflows. This shift will require a greater emphasis on verification, changing the industry's focus from time to answer to time to trust (or time to truth) as enterprises build verification stacks to ensure AI accuracy, recognizing that every mistake costs money and customer satisfaction. Finally, Rosemarin forecasts that growing energy scarcity will drive new AI economics, forcing serious programs to run AI like a business system by routing queries to the most efficient models. Furthermore, he predicts that data stops being an asset and evolves to a supply chain, necessitating a manufacturing-like process to refine structured, semi-structured, and unstructured data for uniform consumption by training systems. This new landscape will ultimately punish infrastructure complexity and reward the platform mindset that simplifies operations and removes friction through automation and orchestration. To learn more, visit https://blog.purestorage.com/perspectives/2026-ai-predictions-data-storage/ Check out the new Pure Storage digital customer community to join the conversation with peers and Pure experts: https://purecommunity.purestorage.com/ 00:00 Intro and Welcome 09:30 Look back at 2025 Predictions 17:33 William Gibson Quote on the Future 22:20 2026 Predictions - Copilots Become Agents 26:48 Verification and Time to Trust 30:30 Energy Scarcity and AI Economics 34:13 Data as a Supply Chain 38:50 Relevance Engines 42:10 Platform Mindset 45:43 Content Authenticity 49:37 Cyber as an Executive Imperative 52:35 Workforce Productivity 55:21 Summary of 2026 Predictions

    1h 2m
  6. Deciphering Data Gravity: Rethinking the Concept 15 Years Later

    FEB 3

    Deciphering Data Gravity: Rethinking the Concept 15 Years Later

    We welcome back Andrew Sillifant, Solution Director at Pure Storage, for a deep dive into the concept of data gravity. We start with the traditional 2010 definition coined by Dave McCrory—that data accumulates, making it harder to move, and forcing dependent systems to cluster nearby. However, Andrew presents his core thesis, arguing that this foundational principle is no longer sufficient in a world of exploding complexity. Our conversation emphasizes the need to re-examine data gravity through a modern lens, acknowledging the massive shift to cloud computing and the proliferation of interconnected systems over the last decade. Andrew introduces five crucial dimensions that now describe data's impact: Volume, redefined by context and classification; Dependency, now accelerated by API calls, integration points, and AI agents; Criticality, which includes regulations, security, and implicit SLAs; Velocity, measured by how many functions data is used for; and Latency, complicated by geographic requirements that skew response times. These dimensions highlight how non-physical constraints, like egress fees and data sovereignty laws, create artificial friction that compounds the problem beyond sheer data size. Our discussion concludes with a new framework of five sources of data gravity that IT leaders must address: Technical Gravity (the physical component and mobility), Economic Gravity (the costs of hosting and moving data, like egress fees), Regulatory Gravity (compliance and legal restrictions), Institutional Gravity (the dependency on a small number of people who know how to manage old systems), and Measurement Gravity (budgeting and decision-making risks). Finally, Andrew connects these challenges to Pure Storage, noting how platform features like deduplication and continuous innovation are actively working to lessen the effects of data gravity for customers. To learn more, visit https://blog.purestorage.com/purely-technical/the-economics-of-data-gravity/ Check out the new Pure Storage digital customer community to join the conversation with peers and Pure experts: https://purecommunity.purestorage.com/ 00:00 Intro and Welcome 01:05 Andrew Observations About the USA 04:19 Defining Data Gravity 07:30 Challenges Caused By Data Gravity 09:01 Real World Data Gravity Examples 17:15 Data Gravity Impact Vectors 33:02 New Dimensions of Data Gravity 40:30 Where Pure Helps with Data Gravity

    46 min
  7. Automation and Risk Mitigation: Fusion's Role in Cyber Defense

    JAN 27

    Automation and Risk Mitigation: Fusion's Role in Cyber Defense

    The Pure Report welcomes two key members of Pure’s Technical specialist team, Principal Technologist Joey Clark and Field Solution Architect Drew Kessel (who covers Cyber Resilience). Our conversation begins with a look at their backgrounds, including their surprising common start in healthcare IT, and the value of professional development, like Pure’s EBC speaker training. We quickly pivot to the successes Pure is seeing in the areas of file, object, and unstructured data, driven by innovative products like FlashBlade and FlashArray. The core of our discussion centers on why Pure is successfully tackling the toughest challenges in unstructured data, noting the significant shift to object storage for backup, which provides benefits like immutability via object lock. Joey and Drew highlight how Pure’s unique approach—focusing on simplicity and eliminating "tech debt"—is resonating with customers and leading to major business breakthroughs. This success is made stronger by strategic partnerships with data protection leaders like Rubrik, Commvault, and Veeam, creating a connected ecosystem that delivers layered resilience against modern threats. Finally, we explores the powerful narrative of the Enterprise Data Cloud (EDC), with Fusion acting as the intelligent control plane. We discuss how Fusion is the vehicle for EDC, helping customers mitigate risk and human error through automation. This includes using presets to enforce protection policies (like SafeMode snapshots and replication) and delivering audit and compliance alerts when security settings are changed. Drew shares a powerful, real-life customer success story of an 8-hour recovery from a cyber event using Pure snapshots, emphasizing that cyber resilience is a unified team sport that requires both infrastructure and security teams to collaborate. To learn more, visit https://www.purestorage.com/products/storage-as-code/pure-fusion.html Check out the new Pure Storage digital customer community to join the conversation with peers and Pure experts: https://purecommunity.purestorage.com/ 00:00 Intro and Welcome 09:02 File and Object Momentum 16:45 SLA-Backed Cyber Recovery 20:20 Fusion Presets and Cyber 27:33 Cyber and Enterprise Data Cloud 34:06 Bridging Cyber IT to Security Teams and CISOs 38:11 Pure Tech Summit Events 42:11 Hot Takes Segment

    59 min
  8. Top of Mind: Navigating Massive Enterprise Infrastructure Shifts Now

    JAN 21

    Top of Mind: Navigating Massive Enterprise Infrastructure Shifts Now

    This week we welcome Paul Joyce, who leads one of Pure Storage's largest Field Solution Architect (FSA) teams. Our discussion begins by exploring the philosophy behind building a team of super technical specialists and key capabilities for this specialized role. Paul highlights that in addition to deep technical expertise in areas like databases and virtualization, he seeks candidates who demonstrate passion, a willingness to be vulnerable to build their personal brand, and, most critically, empathy for customers. This empathy should be rooted in a foundation of hands-on experience, where the architects have "lived the pain" of IT operations and can truly understand the challenges faced by customers, allowing them to focus on delivering time and value back to the business. We then move to what's top of mind for Paul, focusing on two major industry dilemmas. First is the ongoing virtualization dilemma, the continuing need for customers to re-evaluate their virtualization strategy following changes to VMware licensing. Paul emphasizes that the key challenge is not just the technology conversion (like moving to another hypervisor) but the business risks involved—including the cost of retraining entire staff on a new enterprise-ready platform and the complications of creating complex, high-risk migration pipelines between different environments. The second dilemma, around Big Iron, covers the massive shift in mission-critical storage. Paul contrasts the legacy multi-controller, spinning-disk systems of the past, built primarily for high availability, with Pure Storage’s all-flash, two-controller architecture, which he attests delivers equal or greater availability with a simpler architecture and superior performance. This simplified approach enables massive consolidation for complex database environments. Finally, Paul shares his hot takes on database trends. He points to the growing importance of vector embedding, noting that major enterprise databases like Oracle and Microsoft SQL Server 2025 are building native vector capabilities into their platforms to bring AI/data lake functionality directly to the data. He also discusses the implications of Oracle's 23ai release, which has focused on cloud and engineered systems, prompting on-premises customers to consult with their FSA teams on their future database strategy. The episode concludes with a classic IT mess up story from Paul’s early career as a jack-of-all-trades network administrator, recounting a failed, all-weekend core switch replacement in a freezing data center. To learn more, visit https://www.purestorage.com/databases Check out the new Pure Storage digital customer community to join the conversation with peers and Pure experts: https://purecommunity.purestorage.com/ 00:00 Intro and Welcome 01:44 Building a Specialist Team 05:53 Prior Experience in IT 09:45 Working with Rockets 15:15 Virtualization Dilemma 24:09 Enterprise Storage for Databases 37:01 Hot Takes Segment

    49 min
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Ratings & Reviews

4.9
out of 5
34 Ratings

About

Bringing you direct access to Pure Storage thought leaders, technology experts, alliance partners, customer insights, and our latest product news.

Information

  • Creator
    Pure Storage
  • Years Active
    2018 - 2026
  • Episodes
    275
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    The Pure Report

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