The Pure Report

Pure Storage

Bringing you direct access to Pure Storage thought leaders, technology experts, alliance partners, customer insights, and our latest product news.

  1. 5d ago

    Navigating Virtualization Trends: An Insider’s View

    In this episode, we welcome Ernie China, who recently joined Everpure after a decade at VMware and Broadcom. Ernie brings deep expertise in the virtualization ecosystem and offers a unique perspective on the industry landscape during this pivotal time. Our conversation serves as a warm introduction to Ernie and sets the stage for a broader discussion on the challenges and opportunities facing IT teams today. The core of our discussion explores the current state of virtualization, particularly how enterprises are reacting to the recent changes following the Broadcom acquisition. Ernie explains why customers are feeling significant turmoil as they navigate shifts from perpetual licenses to subscription models. They discuss the common struggle many organizations face, describing a transitional phase where leaders are weighing whether to stay the course with their existing VMware investment or explore alternative hypervisors and container based strategies. Finally, we highlight Everpure's commitment to supporting customers throughout this transition. Everpure remains fully invested in the VMware ecosystem while providing a robust foundation for those looking to modernize their infrastructure through containers or other hypervisors. We make a compelling case for why IT leaders must elevate data management as a strategic priority, ensuring that decisions about performance, security, and efficiency are made long before infrastructure choices are finalized. To learn more, visit: https://www.everpuredata.com/solutions/virtualization.html Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts: https://purecommunity.purestorage.com/ 00:00 Coming Up 00:29 Intro to our Guest 04:32 Inside the Broadcom Transition 09:11 Stats of the Episode on Virtualization Trends 15:10 Alternative Hypervisors and Options 19:50 Dual Strategies 24:50 Data Management is Imperative 27:44 Hot Takes Segment

    Navigating Virtualization Trends: An Insider’s View
  2. Aug 5

    Public Sector Data Management Leaders at Pure Accelerate 2026

    Watch a special on location episode of the Pure Report recorded at Pure Accelerate 2026 in Las Vegas. In this segment, we are joined by three public sector technology leaders representing the Mississippi Department of Revenue, Spring Branch Independent School District, and the Louisiana Office of Technology Services. These innovators share their unique journeys in managing complex IT landscapes while navigating the immense pressure of serving citizens and students at scale. Our discussion dives deep into the operational reality of government and education technology. We explore the critical shift from aging infrastructure to modernized platforms, focusing on database consolidation, cyber resilience strategies, and the transition to subscription based models like Evergreen//One. They offer candid insights into the technical hurdles of maintaining high availability and scaling data services to support unprecedented demand while keeping security and compliance at the forefront of every deployment. Beyond the architecture and hardware, our conversation highlights the human side of IT leadership in the public sector. Each leader emphasizes the importance of building empowered teams, fostering a culture of continuous learning, and navigating the challenges of organizational silos. Whether sharing lessons learned from past failures or discussing the future of AI and data intelligence, these professionals provide a blueprint for how to lead technology teams that are not just keeping the lights on, but are actively delivering better services to their communities. To learn more, visit: https://www.everpuredata.com/solutions/industries/government/state-and-local.html Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts: https://purecommunity.purestorage.com/ 00:00 Intro to Mike Dehaan from MS-DOR 05:53 Hot Takes on NVMe and Openshift 09:15 Mike’s IT Oops Story 13:22 Intro to Troy Neal from Spring Branch ISD 15:47 Troy’s Path to Cyber Learning 20:06 Customer Blueprint for Cyber Success 22:25 What’s Next at Spring Branch 26:51 Intro to Adrian Erwin from LA-OTS 28:58 Adrian’s Career Journey to Databases 31:32 Database Mythbusting about Snapshots 33:15 Avoiding Downtime for Citizens

  3. Jul 28

    Building Agentic AI Workflows Using Fusion MCP Server

    This week we welcome back Senior Technical Evangelist Mike Nelson and introduce podcast newcomer and Product Manager Ameerul Shah. Our conversation centers on the latest developments with Fusion and how it is redefining and automating data management. We explore how the Everpure is moving beyond simple storage management by leveraging the Fusion automation engine to empower IT teams to become true data strategists. A major focus of our discussion moves to the new Fusion MCP server release. Mike and Ameerul explain the Model Context Protocol, describing it as the important bridge between infrastructure data and large language models. By providing the right context, the new Fusion MCP allows AI agents to move past confident guessing and hallucinations, enabling them to safely execute real world tasks like provisioning workloads and resolving incidents with supervised actions. We then highlight the open source commitment behind Fusion MCP, designed to help power users and dark site customers integrate their full infrastructure stacks. Mike and Ameerul discuss the power of API first development, the importance of human in the loop supervision for agentic AI, and the broader shift toward autonomous management. Listeners will gain practical insights into how this technology is helping organizations streamline operations and scale their data services more effectively. To learn more, visit: https://blog.everpuredata.com/purely-technical/smarter-ai-powered-data-management-with-everpure-fusion-mcp-server-2/ Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts: https://purecommunity.purestorage.com/ 00:00 Intro and Welcome 06:38 What Product Managers Actually Do 09:55 Origin of Fusion 14:05 Applying AI to Data Management 16:18 What is Model Context Protocol (MCP) 25:45 Observe, Triage, and Act 35:15 MCP is Open Source 38:25 Availability of MCP for Users 42:49 Hot Takes Segment 48:31 Oops IT Stories

    Building Agentic AI Workflows Using Fusion MCP Server
  4. Jul 14

    Launch Series #3: Everpure Data Intelligence and the Power of Context

    In this episode of the Pure Report, we sit down with Ashish Gupta, General Manager of Data Management at Everpure. Following the recent acquisition of 1touch, Ashish shares his excitement about joining the team and discusses how the new Everpure Data Intelligence solution fits into the broader Enterprise Data Cloud vision. Our conversation marks the third installment in our ongoing launch series, providing a capstone on the foundational work done with the unified data plane and intelligent control plane with Chadd Kenney. Ashish explains the core technology behind the platform, which centers on the ability to discover, classify, and provide critical context to data across complex and heterogeneous environments. By applying business logic and understanding the relationships between and among data points, Everpure Data Intelligence enables organizations to move beyond basic data management. This approach helps companies address significant challenges related to data sovereignty, compliance requirements like GDPR, and the growing complexity of unstructured data. Our discussion highlights why context is king when navigating modern IT landscapes. Whether it is preventing risks like data mismanagement or ensuring organizations are prepared for the rise of artificial intelligence, Ashish emphasizes the importance of building intelligent, actionable data layers. Listeners will gain insights into how the platform helps enterprises become AI ready while maintaining security and governance in a world where data is constantly in motion. To learn more, visit: https://www.everpuredata.com/launch Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts: https://purecommunity.purestorage.com/ 00:00 Intro and Welcome 03:13 Everpure Platform and Data Intelligence 05:40 Origin Story with GDPR and Compliance 09:55 Career Journey 12:05 Stat of the Episode on Unused Data 18:55 Customer Examples on Data Intelligence 24:30 What is Everpure Data Intelligence 27:19 Understanding Context 34:04 Implications for AI 40:45 Guidance for Storage Practitioners 47:18 Hot Takes

    Launch Series #3: Everpure Data Intelligence and the Power of Context
  5. Jul 8

    Launch Series #2: Unified Data Plane Innovations: The Foundation of Intelligent Data Management

    In episode 2 of our special 2026 launch series, we are joined again by VP of Product Management Chadd Kenney to discuss Everpure’s Unified Data Plane innovations announced at Pure Accelerate. Our conversation covers the shift away from traditional, fragmented storage management toward an intent-based, unified approach that allows customers to manage their entire infrastructure as one holistic fleet. Our episode details key product innovations from Accelerate, including the FlashArray//XL 190 with Turbo for added performance flexibility and the continued success of FlashBlade in supporting large-scale AI and GPU-based workloads. Additionally, we explore the new Overdrive capability within the Evergreen//One subscription portfolio, which provides organizations with a risk-reduction mechanism to handle performance spikes without entering new procurement cycles. Looking beyond core storage, we look at strategic workload flexibility for virtualization, including new advancements in Azure Local, the Nutanix partnership, and the use of Teleport technology for seamless VM to Kubevirt migrations. Our episode concludes by highlighting Everpure Data Stream in the context of upcoming focus on Everpure Data Intelligence, emphasizing how the platform is evolving to prepare data for AI applications through a new semantics layer. To learn more, visit: https://www.everpuredata.com/launch Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts: https://purecommunity.purestorage.com/ 00:00 Intro and Series Preview 04:03 Stat of the Episode 06:02 FlashArray//XL 190 with Turbo 07:59 FlashBlade//EXA 09:40 Evergreen//One Overdrive 11:47 File ane Object Expansion 14:57 Modern Virtualization Innovations 21:11 Everpure AI Data Stream 22:58 Summary on Unified Data Plane

    Launch Series #2: Unified Data Plane Innovations: The Foundation of Intelligent Data Management
  6. Jul 1

    2026 Launch Series #1: Driving Autonomous Data Operations with the Intelligent Control Plane

    In this episode of the Pure Report, we sit down with Everpure VP of Product Management, Chadd Kenney, to kick off a three-part series celebrating the company's annual June launch. We explore the evolution of storage management into autonomous data operations, emphasizing the critical shift from managing siloed infrastructure to treating data as a strategic, unified asset. Our conversation centers on Everpure’s Intelligent Control Plane, highlighting how Everpure is moving beyond traditional volume and filesystem management to a declarative model where policies and intent drive storage behavior. Chadd breaks down the power of the Intelligent Control Plane, drawing an analogy to autonomous vehicles where intent-based communication eliminates traffic and friction. Our discussion shifts to how Everpure is using Fusion to unify data fleets, allowing for policy enforcement and automation across both greenfield and brownfield deployments. We also touch on the broader impact of AI, discussing how improved visibility into application data and service-level objectives enables IT teams to move from tactical, manual tasks to high-level strategic partnerships with their business units. Finally, we preview upcoming innovations in openness, compliance, and autonomous agentic features, such as automated rebalancing and enhanced anomaly detection. By abstracting the infrastructure layer and enabling policy-based intent, Everpure is empowering customers to set and forget complex storage tasks, significantly reducing management overhead. Whether you are already using Fusion capabilities or looking to rationalize your storage environment, this episode offers a clear roadmap for embracing a more autonomous, intelligent future in data management. To learn more, visit: https://www.everpuredata.com/launch Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts: https://purecommunity.purestorage.com/ 00:00 Intro and Series Preview 02:28 Elevating Data Above Apps 5:10 Intelligent Control Plane Primer 10:05 Stat of the Episode 13:16 New Fusion and Pure1 Capabilities 16:20 App Intelligence, Policy, and Compliance 20:30 AI Copilot and Agentic Workflows 24:10 The Meaning of Intent around Data

    2026 Launch Series #1: Driving Autonomous Data Operations with the Intelligent Control Plane
  7. Jun 18

    From Backups to Resilience: The Evolution of Everpure’s Cyber Strategy

    The Pure Report welcomes Chad Monteith, Principal Field Solutions Architect to the studio to discuss the critical evolution of cyber resilience. Having joined the company through the StorReduce acquisition in 2018, Chad reflects on his journey from the early days of modern data protection to the current cyber resilience solution area including Everpure Resilience service. We dive into how the industry has fundamentally shifted from simple, reactive backups to proactive, operational resilience—an essential pivot in an era where data availability is a board-level imperative. Our conversation explores the technical and strategic nuances of this shift. Chad explains why the move to as-a-service models is about more than just subscription pricing—it is about leveraging real-time telemetry to reduce resolution times and simplify operational complexity. By integrating flash storage with software-based recovery, Everpure helps customers move beyond binary failover/failback scenarios to flexible, automated recovery zones, clean rooms, and Isolated Recovery Environments (IREs). These tools are designed to make recovery demonstrably provable and fast, allowing organizations to recover entire application stacks in minutes rather than days. Finally, we pivot to looking at the human side of IT and the expanding remit of the CISO, who is increasingly tasked with owning disaster recovery alongside incident response. Chad introduces the Apple Corollary—that people prefer buying systems that work together—and emphasizes that the ultimate goal of any technologist is to combine innovation with tangible business requirement. From his early days as a sysadmin to his current role helping organizations build resilient architectures, Chad underscores that in an age of AI-driven attacks, the most powerful defense is a recovery strategy that is simple, constantly tested, and ready at the push of a button. To learn more, visit: https://www.everpuredata.com/products/cyber-recovery.html Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts: https://purecommunity.purestorage.com/ 00:00 Intro and Cyber Landscape 05:15 Denver Talk 08:05 Career Journey 14:45 Origin of Everpure Resilience service 23:45 Stat of the Episode on CISOs 31:18 Resilience and Isolated Environments 36:18 Everpure Resilience service 50:19 Hot Takes Segment

    From Backups to Resilience: The Evolution of Everpure’s Cyber Strategy
  8. Jun 4

    The Evolving Role of the DBA: From Silo to Strategy

    The Pure Report welcomes Mark Wilkinson, a Consulting Field Solutions Architect at Everpure and a former Database Administrator (DBA) and manager. Mark shares his unique perspective on the changes reshaping the Database Administrator role from the perspective of a DBA practitioner. Drawing on his experience as a 10-year Everpure customer who was freed from storage concerns, Mark highlights that the DBA function has not been eliminated but rather has been elevated and broadened in scope. Mark explains how the role continues to shift from routine, fire-fighting tasks to high-value, strategic contributions. The modern DBA role is expanding beyond traditional relational databases and SQL Server dominance, now intersecting with big data, AI, and unstructured data. We discuss how adopting technologies like cloud for data mobility, containers (which force teams to prioritize resilience), and automation (leading to self-service workflows) creates more time for the DBA team to grow their expertise. Automation, often driven initially by laziness, is seen as the key force multiplier, enabling DBAs to stop asking "Am I adding any value right now?" and start using their knowledge to benefit the business. Crucially, the entire evolution points to the necessity of building stronger relationships throughout the organization—with developers, finance, and leadership. This shift allows DBAs to move from a stereotypical gatekeeper role to a business partner, gaining a seat at the table and increasing their visibility and impact. While new challenges like AI accuracy (especially for new DBAs) and compliance (GDPR) exist, the expansion of the role makes it a cool time to be a DBA, with many options to specialize, build skills (e.g., via open source), and drive corporate success. To learn more, visit: https://www.everpuredata.com/solutions/databases.html Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts: https://purecommunity.purestorage.com/ 00:00 Intro and Welcome 05:05 Career Journey 09:55 Everpure Benefit for App Environments 15:01 Stat of the Episode 20:05 Slow Storage Impact on DBAs 25:05 Key Changes to DBA role 30:15 Containers and DBAs 35:15 Automation and Workflows 41:10 Observability and Telemetry 43:43: AI and DBAs 55:08 Hot Takes

    The Evolving Role of the DBA: From Silo to Strategy

Ratings & Reviews

4.9
out of 5
34 Ratings

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Bringing you direct access to Pure Storage thought leaders, technology experts, alliance partners, customer insights, and our latest product news.

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