The IBJ Podcast with Mason King

A weekly take on business news in central Indiana from the Indianapolis Business Journal. The IBJ Podcast is brought to you by Taft.

  1. 3d ago

    Waterman family expanding annual fall festival, preserving farming legacy in Indy

    The southeast side of Indianapolis has been home to seven generations of the Waterman family, which has farmed parcels in the area for much of that time. About 50 years ago, Bruce and Carol Waterman took a big step toward a new, public-facing endeavor called Waterman’s Family Farm. Those seeds planted on 50 acres at 7010 E. Raymond St. soon brought folks from across central Indiana for you-pick produce — including strawberries, tomatoes and corn — and its five-week Fall Festival for autumn enthusiasts and families who love playgrounds, corn mazes and amusement rides. This year’s festival with several added attractions is its biggest yet. Waterman’s Family Farm was founded in 1978. Bruce and Carol’s children and grandchildren are now intimately involved in running the attraction. Bruce, who had a passion for farming the family land, passed away several years ago. An outside party now handles farming responsibilities, and Bruce’s descendants are leaning even more heavily on the agritourism side of the Waterman legacy to make their living. Scott Waterman, co-owner of Waterman’s Family Farm, and his daughter, Taylor Waterman, are the guests this week on the IBJ Podcast to discuss the growth of the festival, which attracted about 15,000 ticketed attendees last year and already has surpassed that total this year. They also discuss the challenges of running a seasonal business and their devotion to promoting agriculture in Indianapolis even as most of the farms in the area have long since been supplanted by housing and highways.

    Waterman family expanding annual fall festival, preserving farming legacy in Indy
  2. Oct 12

    Indy-based Round Room rolling in growth surge, nearing 1,600 stores

    Fishers-based Round Room LCC is the sixth-largest private company in Indiana. You’re forgiven for not knowing the name, although the brand it represents is one of the most recognizable in the United States and provides goods and services to more than 100 million people. And Round Room is in the midst of a major growth spurt that could put it higher on the list of Indiana private companies, although it’s unlikely to change from what owner and CEO Scott Moorehead calls “the best company that nobody knows about in the state.”   The easiest way to explain Round Room is to say that it is one of the nation’s largest independent wireless retailers with exclusive agreements with Verizon. It currently owns or has franchised about 1,550 stores in about 45 states. The sign on the outside will say Verizon, and the interior will look like any other Verizon store, but there’s decent chance just about anywhere in the country that you’re walking in a Round Room store. And the numbers are growing fast: Round Room counted about 1,300 stores at the beginning of this year, and Moorehead projects the number will be somewhere in the 1,600 to 1,650 range by the end of the year with annual revenue close to $3 billion. Round Room’s employee count is just under 3,000 people, including about 500 added just this year.    Moorehead returns to the IBJ Podcast this week to discuss what’s driving the growth spurt. He also explains why selling phones and wireless service is a recession-resistant business. As Moorehead explains, artificial intelligence is now an important part of the business. And he goes into some detail describing Round Room’s evolving relationship with Verizon, currently the 28th largest member of the Fortune 500.

    Indy-based Round Room rolling in growth surge, nearing 1,600 stores
  3. Oct 5

    Veteran tech execs launch startup for evaluating executive teams — and AI is helping them go it alone

    Adam Weber and Andrew Clark seem to be cut from similar cloth. Before working in the technology sector, they both earned degrees in the liberal arts at Ball State University. The eventually worked together at tech firm BlueBridge Digital, which was co-founded by Weber. Clark joined Weber again at the firm Emplify, which was an evolved version of BlueBridge and was acquired in 2021 for $50 million. Weber and Clark knew they enjoyed working with each other and kept their eyes peeled for the right idea.    They founded it in February and made the decision to team up over dinner. Named Helm, the company evaluates executive teams to find points of friction that can slow growth. Helm then helps the CEO improve group dynamics and accelerate performance. Weber and Clark work closely together, in part because new artificial intelligence tools can handle responsibilities that would have required as many as 20 full-time employees just five years ago. The tools also have helped eliminate major startup costs. In fact, Weber and Clark have no plans for the foreseeable future to hire a third person or to seek investor capital. They’re a two-man band.   In this week’s edition of the podcast, Weber and Clark discuss the ways creating a startup has changed in the age of AI and why they enjoy working together. They also address the challenges of evaluating top executives and the five main signals they apply to client companies.

    Veteran tech execs launch startup for evaluating executive teams — and AI is helping them go it alone
  4. Sep 21

    How did an Indy logistics guru turn his hobby into an heirloom-style watch brand?

    Once upon a time, our relationship with consumer technology started and ended with how we could tell time. In the 1800s, your pocket watch or your wristwatch might have been the most complicated and vital piece of technology you owned, and folks passed them down over generations as signature artifacts of the original owners. Today, watches or the personal devices we use to tell time are unimaginable complex and versatile, compared to a century ago, but they’re surprisingly disposable. Their obsolescence is practically guaranteed within five years. No one is bragging about refurbishing and wearing their father’s iPhone as a cherished keepsake.    Adam Fleddermann approached the watch-making industry from two directions. He brought a deep respect for the role mechanical watches used to play in business and family life while leveraging his up-to-the-minute professional expertise in logistics. Over a few years he turned a hobby into a family business, designing his own watch models, sourcing parts from the global supply chain and arranging to have them assembled by artisans in Kokomo. His brand of watches inspired by German culture is known as Fleddermann Von Rieste, and one of the latest models is a limited-edition timepiece licensed by Purdue University using several of the school’s signature design elements. In this week’s edition of the IBJ Podcast, Fleddermann discusses the entrepreneurial origins of his Indianapolis-based company during the pandemic and his drive to create sophisticated timepieces that can survive to become multigenerational heirlooms. He also discusses finding the right entry point when nearly everyone owns a device that tells time and the high-end watch market is populated with several famous brands.

    How did an Indy logistics guru turn his hobby into an heirloom-style watch brand?
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A weekly take on business news in central Indiana from the Indianapolis Business Journal. The IBJ Podcast is brought to you by Taft.

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