Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing Oclock each and every Friday.
Filling The Funnel(s): A Conversation on Marketing To The Different Funnel Stages
This week we are talking funnels. We start by breaking down and explaining the sales funnel and the differences with the marketing funnel (and how they fit together) then head on in to the complexities of marketing to each stage. From messaging, offers, intent and networks - we break down best practices and how to success in a full-funnel approach.
With us on today's show are:
Glenn Schmelzle, founder pf Marketing What's New, host of the "Funnel Reboot Show" https://marketingwhatsnew.com/
Andrea Cruz, Digital Marketing Manager at the Fabulous KoMarketing https://komarketing.com/
Mark T Saltarelli, Digital Marketing Manager at Cypress North (& Marketing O'Clock regular) https://cypressnorth.com/
and Marketing O'Clock's Greg Finn will be your host for the hour!
We will be covering the following throughout the panel:
- Different Types of Funnels
- Messaging/Offers/Intent at different stages
- Networks and ad types that work
- Post Conversion opportunities
For more information or to subscribe to our podcast, head to: https://marketingoclock.com/
Recommendation Accepted: Google Optimizes the Partners Program
Spotify's latest advertising announcement is music to our ears, while Facebook temporarily takes news content down (under) in response to proposed Australian legislation. And big news - Google changes the Partners program again! But this time it's nothing to be dismissed. In fact, we're rejoicing!
Google’s New In-SERP Forms Take a Lead From Social Ad Platforms
Passages officially join the ranks on Google, LinkedIn is getting in the creator support game, and the latest Google Ads extension takes a lead from social platforms. Plus we cover a take of the week from @lchasse on moving those tCPA budgets on up and @PPCGreg has a ICYMI that will save your accounts from Mobile App traffic.
In the lightning round for paid we cover 1:1 LinkedIn art sessions, the Walmart DSP & new Google Ad recos. This week in organic we cover auto appended Google My Business service suggestions, Amazon Byz Selz, and Google is paying publishers in the UK. In Social Twitter has record revenue, TikTok matriculated their own University and TikTok has recipe integrations.
For all article links head to https://marketingoclock.com/ and subscribe for all articles in your inbox each and every week.
Microsoft Advertising Bids Adieu to Manual CPC
We talk Shop (Pay) about the new payment option available in Facebook and Instagram checkout. Violating Google News and Discover policies now leads to manual action penalties. And Microsoft Advertising announces the sunset of manual CPC, leaving some advertisers bid-er over the loss of control.
Get all the show notes delivered each week in your inbox over at:
Cut It Out! New YouTube Feature Lets Users Clip Videos
YouTube's new Clips feature is great for when sharing a full video link doesn't cut it. Topic exclusions are in the works for ads in Facebook's news feed, Google SERPs go all TMI and Instagram's latest test is a story worth sharing. Not to mention more match type mayhem for Google Ads. What. A. Week.
More at https://marketingoclock.com/
Microsoft Advertising's New Extension Filters Out the Competition
Microsoft Advertising rolls out new Filter Link Extensions - a format unique to their platform, which fill...ters the Marketing O'Clock team with joy. Pinterest tests featuring Story Pins at the top of the feed and Twitter Spaces makes updates worth hearing about.
Customer ReviewsSee All
A no BS podcast
One of the best weeklies out there.
Awesome Podcast to Subscribe to!
Kudos! Looking forward to your next episodes!
The ONE Search Podcast You Need
Far and away the best SEO/digital marketing/SEM/Social podcast available today. Timely and useful industry news, great chemistry between the hosts, and actually enjoyable to listen to.