Mobile Dev Memo Podcast

MobileDevMemo
  • 5.0 (22)
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Mobile Dev Memo is the site of record for mobile advertisers and app developers.

  1. 2d ago

    Season 7, Episode 30: MDM Mailbag #8 (with Thomas Petit)

    For the eighth installment of the MDM Mailbag series, I am joined by independent app growth consultant and advisor Thomas Petit. As a reminder: guests for MDM Mailbag episodes of the podcast are practitioners, and questions are sourced directly from the MDM community. Thomas and I discuss the current state of measurement, the necessity of incrementality testing, and the challenges of scaling creative production in an automated environment. We also dive into the technical and ethical considerations of web-to-app funnels, as well as the ongoing legal battles surrounding app store commissions. Among other topics, the questions Thomas fields pertain to: Whether incrementality testing will ever completely replace deterministic last-click attribution models for large-scale mobile advertisers and networksHow the proliferation of media mix modeling vendors affects the quality of measurement insights available to smaller app developersWhy the mobile industry continues to struggle with ad fraud detection despite the availability of sophisticated third-party verification servicesIf the current trend toward massive creative volume is actually delivering diminishing returns for performance marketing campaigns on MetaWhat the long-term impact of AI-generated video creative will be on the traditional role of performance marketing creative agenciesWhen the friction of web-to-app onboarding funnels becomes a secondary concern compared to the benefits of merchant flexibilityWhether Apple's proposed fifteen percent commission on external links will effectively stifle the growth of independent web-to-app payment ecosystemsThanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming backInterested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising. The Mobile Dev Memo podcast is available on: SpotifyYouTubeApple Podcasts

  2. Aug 19

    Season 7, Episode 29: AI's impact on the labor market (with Brian Albrecht)

    On this week's episode of the podcast, I am joined by Brian Albrecht, the Chief Economist at the International Center for Law and Economics. We explore the complex intersection of generative AI and labor economics, alongside a deep dive into the regulatory and economic implications of personalized pricing models. The podcast is tethered to two articles that Brian recently published: You are not a horse, from his Substack, Economic Forces; and Eliminate ‘personal pricing’ and you risk harming consumers, which he published as an op-ed in the Financial Times. Among other things, we discuss: Whether humans will face the same economic obsolescence as horses after the introduction of the internal combustion engineHow the redistribution of consumer savings from automated services creates new employment opportunities in diverse service sectorsIf the historical stability of labor's share of income can survive the rapid advancement of generative artificial intelligenceWhat long-term productivity gains from previous technological revolutions reveal about the potential economic trajectory of modern AIWhy government policy responses to automation might inadvertently hinder productivity by imposing restrictive taxes on data and computationHow personalized pricing models actually improve market efficiency by reducing the deadweight loss associated with traditional discounting methodsWhen the public's perception of fairness in pricing conflicts with the economic reality of supply and demand for scarce resourcesThanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming backInterested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising. The Mobile Dev Memo podcast is available on: SpotifyYouTubeApple Podcasts

  3. Aug 12

    Season 7, Episode 28: Digital Advertising's M&A Resurgence (with Maor Sadra)

    On this week's episode of the podcast, I am joined by Maor Sadra, the co-founder and CEO of INCRMNTAL, to discuss the current cycle of M&A in digital advertising and the industry-wide shift toward intelligence-based measurement. Maor is well-positioned to discuss this topic, as INCRMNTAL was recently acquired by Smartly. Maor and I analyze how acquisitions are moving away from simple inventory reach toward deeper integration of data, identity, and causal signal. Among other things, we discuss: Why causal measurement is becoming a strategic necessity for large-scale creative and media optimization platformsHow the transition from legacy to AI-first companies creates opportunities for consolidation across the advertising stackWhether enterprise clients will prioritize deep domain expertise over general machine learning capabilities when selecting partnersIf the recent investment in AppsFlyer signals a permanent shift toward a collaborative industry-wide attribution infrastructureWhat the rise of zero-click platforms like ChatGPT means for traditional performance marketing metrics and modelsHow e-commerce and retail media giants are leveraging CTV acquisitions to challenge established advertising platformsWhen the current wave of AI-labeled startups will face the reality of high-volume performance requirementsThanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming backInterested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising. The Mobile Dev Memo podcast is available on: SpotifyYouTubeApple Podcasts

  4. Aug 4

    Season 7, Episode 27: Applying AI to human intimacy (with Offer Yehudai)

    On this week's episode of the podcast, I am joined by Offer Yehudai, the co-founder of Arya, to discuss the intersection of artificial intelligence and human intimacy. We explore the development of AI-driven companions designed to improve relationship health and the delicate balance between automation and human expertise. Among other things, we discuss: Whether the lack of human judgment in AI interactions encourages users to share more intimate personal detailsWhy a hybrid model combining automated intelligence with human oversight remains necessary for maintaining consumer trust in sensitive topics like intimacyWhat role long-term contextual memory plays in developing sophisticated AI tools that truly understand complex human dynamicsIf the current explosion of low-quality AI applications will lead to a permanent erosion of consumer confidenceHow utility app developers can leverage community roll-ups to achieve sustainable growth in a competitive advertising marketWhen the integration of commerce and physical products will become a standard component of digital wellness subscriptionsThanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming backInterested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising. The Mobile Dev Memo podcast is available on: SpotifyYouTubeApple Podcasts

  5. Jul 28

    Season 7, Episode 26: Demystifying open source MMM (with Michael Kaminsky)

    On this week's episode of the podcast, I am joined by Michael Kaminsky, co-founder and co-CEO of Recast. We explore the rise of open-source Marketing Mix Modeling (MMM) tools and the challenges of measuring modern ad spend. Among other things, we discuss: Whether open-source MMM libraries like Robyn and Meridian are truly unbiased tools or subtle instruments for big tech self-gradingHow marketers can effectively evaluate the accuracy of MMM outputs through techniques like parameter recovery and predictive forecastingWhy smaller, performance-driven brands might actually find more value in last-touch attribution than in complex econometric modelingIf the inherent uncertainty in MMM estimates makes them fundamentally incompatible with the fast-paced feedback loops of digital advertisingWhat role generative AI and large language models play in democratizing access to sophisticated marketing data science analysisWhen a brand should transition from simple attribution methods to a multi-layered approach involving incrementality and econometric modelingHow the shift toward CTV and non-trackable channels is forcing a resurgence in probabilistic measurement frameworks like MMMThanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming backInterested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising. The Mobile Dev Memo podcast is available on: SpotifyYouTubeApple Podcasts

  6. Jul 21

    Season 7, Episode 25: Quantifying the impact of AI Overviews on outbound clicks (with Ananya Sen and Saharsh Agarwal)

    On this week's episode of the podcast, I am joined by Ananya Sen and Saharsh Agarwal to discuss their research on the impact of Google's AI Overviews on web publisher traffic. We explore the results of their field experiment, currently in pre-print, which utilized a custom browser extension to measure how generative search results influence outbound clicks and user satisfaction. The results of the field experiment suggest a significant reduction in traffic for certain queries, challenging the narrative that these interfaces only filter out low-quality interactions. We dive into the implications for the broader web ecosystem, including the risks posed to smaller publishers and the role of data licensing deals. Among other things, we discuss: How generative search interfaces might fundamentally alter the symbiotic relationship between search engines and the publishers who provide their dataWhether the removal of low-quality clicks truly compensates publishers for the overall decline in traffic driven by AI-generated summariesWhat happens to smaller publishers when major outlets secure exclusive data licensing deals that prioritize their content in search resultsWhy AI Mode represents a potential endpoint for search that could essentially eliminate outbound traffic for a majority of queriesWhether the long-tail of the internet can survive a transition where search engines become information destinations rather than mere conduitsThanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming backInterested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising. The Mobile Dev Memo podcast is available on: SpotifyYouTubeApple Podcasts

  7. Jul 15

    Season 7, Episode 24: Understanding rewarded user acquisition (with Tricia Han and Sampsa Jaatinen)

    On this week's episode of the podcast, I am joined by Tricia Han, CEO of Mistplay, and Sampsa Jaatinen, Chief Data and AI Officer at Mistplay, to explore the rapidly evolving world of rewarded user acquisition. We dive into how the rewarded model has matured from a niche Android-focused strategy into a primary growth engine for mobile gaming across both major platforms. Among other things, we discuss: Why rewarded user acquisition has moved from a niche tactic to a cornerstone of modern mobile gaming growth strategiesHow the shift in Apple's App Store policies regarding incentivized installs has created a new frontier for iOS developersWhether the rich behavioral data sets generated by rewarded platforms provide a significant competitive advantage over traditional ad networksWhat role machine learning and reinforcement learning play in optimizing the timing and nature of user rewards and recommendationsIf the play-and-earn philosophy can be successfully exported to non-gaming industries like retail, finance, and quick-service restaurantsHow the blurring lines between mobile and console gaming will influence the way platforms compete for limited user attentionWhen the industry will fully realize the potential of direct-to-consumer web shops coupled with highly personalized reward mechanismsThanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming backInterested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising. The Mobile Dev Memo podcast is available on: SpotifyYouTubeApple Podcasts

  8. Jul 8

    Season 7, Episode 23: Building ad tech for the chatbot era (with Tal Shoham)

    We discuss the transition of AI-native applications toward ad-supported monetization models. Among other things, we cover: Whether AI-native apps will follow the mobile gaming trajectory by adopting hybrid monetization models to reach massive global audiencesHow the high operational costs of AI inference necessitate a move toward ad-supported tiers to maintain sustainable profit marginsWhy the granular intent signals captured in LLM conversations offer a superior alternative to traditional search-based advertising targeting mechanismsWhat new native ad formats will emerge to integrate seamlessly into AI workflows without disrupting the core user experienceWhen the venture capital funding environment will demand more disciplined monetization strategies from AI startups over pure user growthHow established ad-tech infrastructure from the mobile gaming era can be adapted to serve the unique needs of AI developers Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming back Interested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising. The Mobile Dev Memo podcast is available on: SpotifyYouTubeApple Podcasts

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Ratings & Reviews

5
out of 5
22 Ratings

About

Mobile Dev Memo is the site of record for mobile advertisers and app developers.

Information

  • Creator
    MobileDevMemo
  • Years Active
    2018 - 2026
  • Episodes
    186
  • Rating
    Explicit
  • Copyright
    © MobileDevMemo
  • Show Website
    Mobile Dev Memo Podcast

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