The Sleep Retailer Podcast

Sleep Retailer
  • 5.0 (6)
  • MANAGEMENT

Join the editors of Sleep Retailer magazine as we speak with leading bedding industry professionals about the latest products, innovations and trends.

  1. 04/28/2022

    The Look Company on Retail Visuals

    We're joined by Cindy Williams. As the director of business development at the Look Company, Cindy helps manufacturers and retailers transform their showroom spaces with eye-catching visual displays. She shares her unique insight on the shifting trends in the mattress retail space, the value of visual engagement—and why we need to move beyond the idea of retail as a promotional environment.

    16 min

  2. 12/16/2021

    Tempur Sealy on Consumer Marketing

    This week we’re chatting with Tom Murray, EVP and chief marketing officer for Tempur Sealy. He joins us to discuss how consumers are finally connecting the dots between the mattress and their health and wellness, the importance of keeping a finger on the pulse of consumers' purchasing journeys and media habits and why Tempur Sealy remains optimistic about 2022.

    18 min

  3. 12/09/2021

    Katapult on Consumer Marketing

    This week's guest is Misti Achilles, the head of marketing for Katapult. She joins us to discuss how consumer marketing has evolved from the vantage point of a lease-to-own financing provider. We talk about the value of transparency, the challenges of marketing a service and why really understanding consumers’ financial needs is key to growing your retail customer base.

    12 min

  4. 12/02/2021

    Classic Brands on Consumer Marketing

    This week we’re talking with Classic Brands! CEO Scott Burger and Chief Commercial Officer Vivian Wang joined us to talk about how their approach to consumer marketing has evolved over the past year and a half. We discuss best practices for collecting product reviews, the importance of testing new ad formats and how to make sure your digital content and merchandising are working together to really engage with the consumer.

    17 min

  5. 11/24/2021

    Nationwide Marketing Group on Consumer Marketing

    Our guest this week is Amanda Evans, VP of Shopper Marketing for Nationwide Marketing Group. She joined us to discuss some practical and creative ways retailers can engage with today's consumers. We chatted about the latest trends in consumer search terms, how different stages of the buying journey require different marketing needs, and the value of setting customer expectations across different platforms.

    24 min

  6. 11/18/2021

    PureCare on Consumer Marketing

    We’re continuing our series on consumer marketing this week with PureCare! Sarah Bergman, chief marketing officer and SVP of product development, joined us to share her thoughts on how the marketing landscape has evolved in the specialty bedding category over the past year and a half. We chatted about the increased demand from consumers for transparency, why “wellness” as a buzzword can be a double-edged sword and how digital technologies are delivering valuable insights for both the in-store and online retail experience.

    12 min

  7. 11/11/2021

    Malouf Home on Consumer Marketing

    We caught up with Scott Carr and Ashlee Willes of Malouf Home to talk about how they’re helping retailers meet the consumer where they are and how they want to shop. We discuss picking the right type of content for different products and platforms, understanding the impact of social commerce—and what it means to use their business as a force for good in the world.

    16 min

  8. 05/20/2021

    Mark Hobson

    We’re joined by Mark Hobson, a long-time sleep industry consultant currently working with the UK-based Silentnight brand. In this broad discussion, we explore the unprecedented ways in which supply chain disruptions and price increases are impacting on the industry, how the growth of ecommerce is affecting average unit selling price and what it has been like trying to introduce a new brand to the US market during a pandemic. Pointing to both the unique opportunities and distinct challenges of the moment, Hobson offers key insights on what retailers need to keep in mind as they reimagine their product mixes and merchandising strategies for a post-pandemic world.

    15 min
See All (20)

Ratings & Reviews

5
out of 5
6 Ratings

About

Join the editors of Sleep Retailer magazine as we speak with leading bedding industry professionals about the latest products, innovations and trends.

Information

  • Creator
    Sleep Retailer
  • Years Active
    2018 - 2022
  • Episodes
    20
  • Rating
    Clean
  • Copyright
    © Copyright 2022 The Sleep Retailer Podcast
  • Show Website
    The Sleep Retailer Podcast