The Voice of Retail

Michael LeBlanc
  • 5.0 (4)
  • Management
  • Updated Weekly

The Voice of Retail is a weekly podcast hosted by retail pioneer, advisor and keynote speaker Michael LeBlanc and is produced in conjunction with Retail Council of Canada. Each and every week I interview the most interesting people in and around the retail industry, examining the key issues and strategies on the minds of thought leaders in Canada, the U.S. and around the world. © 2018-2026 M.E. LeBlanc & Company Inc. All Rights Reserved.

  1. 17h ago

    Finding "Pull": Rob Snyder, Author of The Power of Pull, on What Retailers Can Learn About Demand

    Why do most new products fail — even when they solve a real problem? In this episode of The Voice of Retail, presented by Konek – Canada's way to pay. Visit Konek.ca to learn more., host Michael LeBlanc sits down with Rob Snyder, founder and author of the new book The Power of Pull, to unpack why understanding customer demand is fundamentally different from pitching supply — and what that means for retailers, vendors, and startups trying to win business today. Snyder's path here started at McKinsey & Company, where he grew frustrated with consulting from the outside and moved into the startup world to learn how companies actually work. After Harvard Business School, he built his first startup selling into retail and restaurants — and spent two brutal years hitting a wall before finally cracking the code and scaling to $4 million in annual recurring revenue in under two years. That hard-won experience became the foundation for his PULL framework, and for a career spent studying, through Harvard Innovation Labs, startup advising, and angel investing, why some new ideas take off while most don't. The conversation digs into the core distinction at the heart of Snyder's book: demand is not the same thing as wanting a product. Demand is a person trying to accomplish something in their life; supply is simply the tool they pull in to get it done. Snyder revisits the famous (and possibly apocryphal) Henry Ford "faster horses" quote to explain why asking customers what they want often produces the wrong answer — and why the real skill is identifying what people are stuck trying to do with the options already in front of them. For retailers fielding constant vendor pitches, Snyder offers a practical filter: can this startup speak your language, cite specific relevant case studies, and explain exactly how they've unstuck a comparable business — or are they hiding behind buzzwords like "agentic AI"? He also tackles how AI is reshaping the competitive landscape for B2B startups, arguing that as AI closes gaps in the "limitations" side of the PULL framework, vendors need to find pull in places AI hasn't reached yet. The episode closes with Snyder's advice for retail leaders trying to uncover genuine, unfiltered demand: skip the customer interviews, and instead watch shoppers struggle in real time — in-store and online — to find the moments where existing options fall short. Rob Snyder's new book, The Power of Pull, is available now wherever books are sold. Connect with him on LinkedIn or at robsnyder.org.  This episode presented by Konek – Canada's way to pay. Visit Konek.ca to learn more. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career.  Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice. Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax. Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025 and 2026. Thinkers 360 has named him on of the Top 50 global thought leaders in retail.   If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok. Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

    Finding "Pull": Rob Snyder, Author of The Power of Pull, on What Retailers Can Learn About Demand

  2. Jul 10

    AI's First Inning: Julie Averill, Former Lululemon & REI CIO and Author of Chief Impact Officer, with Menachem Salinas, Co-Founder & CRO of Nimble

    In this episode of The Voice of Retail podcast, host Michael LeBlanc sits down with one of retail technology's most accomplished leaders: Julie Averill, former Chief Information Officer of Lululemon and REI, and author of the new book Chief Impact Officer: Real Transformation Comes from Human, Not Just Artificial Intelligence. Joining the conversation is Menachem Salinas, Co-Founder and Chief Revenue Officer of Nimble, the expert AI web search platform making live web data enterprise-grade. A self-described "serial retail technologist," Julie's career spans the defining chapters of modern retail technology. She spent a decade at Nordstrom leading pioneering omnichannel initiatives, drove a technology transformation as CIO of REI, and then took a leap to a then-$2 billion company called Lululemon — where, over eight years as CIO, she helped power the brand's growth to $10 billion. Today, she runs her own advisory business focused on enterprise AI adoption, and her new book makes the case that real transformation comes from people, not just technology. Drawing on years of parsing signal from noise in the CIO chair, Julie delivers a masterclass in AI reality-checking. Her verdict on where retail stands in the AI journey? "Maybe the first inning." She argues the technology itself is now the easy part — the real reasons so many AI pilots fail are data quality, governance, workflow readiness and organizational capability. Julie shares the exact questions she asks to separate a slick demo from a solution built to survive contact with a real omnichannel operation: Whose data does this run on? What workflow actually changes, and for whom? Who owns the errors? What does this cost at scale? And she tells a cautionary tale of a board-driven AI pitch that promised everything — and why "yes, we can do everything" is the surest sign of an immature vendor. Julie also maps the future of the CIO role itself: from technology gatekeeper to curious, strategic business enabler. With AI tools now arriving through the browser, control is gone — the new job is curation, education and helping executives tell what's real. The businesses that win, she argues, will be the ones that learn to evolve continuously and dream about what was previously impossible. Menachem Salinas adds the vendor-side perspective, explaining how Nimble delivers real-time competitive pricing, digital shelf monitoring and out-of-stock intelligence across thousands of retail sites — and why he believes agentic commerce will transform e-commerce within twelve months. His candid ShopTalk Barcelona assessment: even the world's biggest brands rate no better than five out of ten on AI data readiness. Julie's book Chief Impact Officer is available now everywhere books are sold. Learn more at julieaverill.com and nimbleway.com. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career.  Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice. Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax. Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025 and 2026. Thinkers 360 has named him on of the Top 50 global thought leaders in retail.   If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok. Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

    AI's First Inning: Julie Averill, Former Lululemon & REI CIO and Author of Chief Impact Officer, with Menachem Salinas, Co-Founder & CRO of Nimble

  3. Jun 26

    Talent, Strategy, and Story Telling: James B. Smith, CEO of Rare Placement, on Finding—and Becoming—the Right Retail Leader (Encore Epiosde)

    In this Encore episode of The Voice of Retail, I’m joined by James B. Smith, Founder and CEO of Rare Placement, for a wide-ranging conversation on modern leadership, executive search, and the future of talent in the retail industry. James brings an exceptional career journey to the mic, beginning in advertising with agencies like Grey and Ogilvy, moving into marketing leadership at Citibank, in leadership roles at Esquire and then Conde Nast Traveller—where he helped it become the top-performing title, even outpacing Vogue. His passion for growth and transformation led him to become a CEO, owner-operator, and eventually launch Rare Placement, a boutique executive search firm focused on personalized, human-centric talent solutions. In our conversation, James emphasizes the power of storytelling—not just for brands, but for leaders. He reveals that every candidate he’s placed has gone on to become a client, a testament to his laser focus on culture fit, agility, and soft skills over just resumes. We dive into how executive hiring has changed, why modern CEOs need courage, humility, and the ability to say “I don’t know,” and how COVID permanently reshaped leadership styles and expectations around flexibility and culture. James shares practical advice for current and aspiring retail leaders—from building a strong, concise personal narrative to investing in ongoing networking, not just when you're in transition. He stresses that succession planning should be an ongoing, layered strategy, and reminds executives that “people buy leaders, not logos.” We also explore the increasing importance of board roles—both fiduciary and advisory—and how executives can position themselves for these opportunities by knowing what they uniquely bring to the table. Whether you’re a retail executive planning your next move, a CEO rethinking your leadership team, or a rising leader wondering how to stand out, this episode is packed with actionable insights. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career.  Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice. Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax. Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025 and 2026. Thinkers 360 has named him on of the Top 50 global thought leaders in retail.   If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok. Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

    Talent, Strategy, and Story Telling: James B. Smith, CEO of Rare Placement, on Finding—and Becoming—the Right Retail Leader (Encore Epiosde)

  4. Jun 19

    Carl Boutet, Retail Futurist and author of “The Flip: Staying Human in an Algorithmic World,” on his new book, AI, Asia Retail Innovation and the Next Era of Retail

    Artificial intelligence is rapidly transforming retail, but are retailers giving away too much decision-making power to algorithms? On this episode of The Voice of Retail, host Michael LeBlanc welcomes back retail strategist, educator, speaker and author Carl Boutet to the podcast to discuss his latest book, The Flip. Drawing on more than three decades of retail experience and his work advising organizations around the world, Carl offers a thought-provoking perspective on how AI is reshaping retail strategy, customer engagement and business leadership. The conversation begins with Carl's unique vantage point as a global retail observer. Fresh off another teaching engagement at the Asian Institute of Technology in Bangkok, Carl shares insights from Southeast Asia's rapidly evolving retail landscape. From super apps and mobile commerce to experiential shopping destinations and high-energy retail environments, he explains why emerging markets are often leapfrogging traditional retail models and creating new opportunities for customer engagement. Michael and Carl then explore one of the most important topics facing retailers today: the growing influence of artificial intelligence on decision-making. Carl argues that while AI can dramatically improve efficiency, it also poses the risk that businesses become increasingly dependent on algorithmic recommendations, potentially sacrificing the creativity, differentiation, and strategic judgment that make brands unique. At the center of the discussion is Carl's new framework outlined in The Flip. He introduces the four forces that he believes are fundamentally reshaping commerce: automation, optimization, contextualization and immersion. Together, these forces are changing how retailers attract customers, personalize experiences, manage operations and compete in increasingly digital environments. The discussion extends beyond technology into the future of retail itself. Carl shares observations from his travels across Asia, highlighting how retailers are creating energy-rich destinations that blend shopping, entertainment, food and community. These experiences offer important lessons for North American retailers seeking to remain relevant in a world where consumers increasingly have unlimited digital choices at their fingertips. Michael and Carl also examine the rise of AI-powered customer discovery, the future of search and marketing, the growing importance of trust, and why retailers must think carefully about where human value creation fits inside increasingly automated organizations. Carl explains why curiosity, organizational adaptability and a relentless focus on core business fundamentals remain essential leadership capabilities despite the rapid pace of technological change. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career.  Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice. Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax. Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025 and 2026. Thinkers 360 has named him on of the Top 50 global thought leaders in retail.   If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok. Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

    Carl Boutet, Retail Futurist and author of “The Flip: Staying Human in an Algorithmic World,” on his new book, AI, Asia Retail Innovation and the Next Era of Retail

  5. Jun 12

    Julia Freeman, CEO of The Jilly Box, David Brownstein, President of Browns Shoes, and Selwyn Crittendon, CEO of IKEA Canada, Live on Stage at STORE 2026

    In this very special live edition of The Voice of Retail podcast — the first live recording in nearly 550 episodes on the main-stage at Retaiul Council of Canada's STORE conference — host Michael LeBlanc takes the stage at Retail Council of Canada's STORE Conference in Toronto with three of Canadian retail's most compelling leaders: Julia Freeman, CEO of The Jilly Box, David Brownstein, President of Browns Shoes, and back on the podcast for his third visit Selwyn Crittendon, CEO of IKEA Canada and newly appointed Chair of the Retail Council of Canada Board of Directors. Julia Freeman shares the remarkable story of The Jilly Box, co-founded by content creator Jillian Harris — fresh off her Independent Retail Ambassador of the Year 2026 award — which sells 20,000 surprise subscription boxes in under 24 hours, 27 seasons in a row, while championing small Canadian, women-owned and equity-deserving brands. Julia offers a candid assessment of the state of Canadian e-commerce, the patriotic "shop Canadian" wave reshaping consumer behaviour post-tariffs, and how The Market by The Jilly Box marketplace is delivering industry-leading conversion with four units per basket. David Brownstein, fourth-generation leader of Montreal-based Browns Shoes, celebrates a banner week as his father, CEO Michael Brownstein, received the Lifetime Achievement Award at the Excellence in Retailing Awards Gala. David reveals the store design philosophy behind Browns' 71 locations — wide entrances, best merchandise up front, AI-embedded traffic counting — plus why Browns has never hired a store leader from outside in 86 years, and why brand partners like On, Birkenstock and UGG are complements, not competitors. Selwyn Crittendon lays out IKEA Canada's grounded AI philosophy: better retailing, better operational efficiency, and better jobs — built on clean data, mandatory AI literacy training for 7,200 coworkers, and a firm commitment that AI augments rather than replaces people. He also unpacks IKEA's small-format expansion strategy, from plan and order points pioneered in Canada to the new London, Ontario store and IKEA's bold SoHo move in New York, and explains why sustainability paired with affordability is "the new superpower of retail." The conversation ranges from family business dynamics and talent retention to influencer marketing strategy — including Julia's advice that your associates and small business partners may be your most powerful untapped brand ambassadors — and wraps with David's three keys to retail success today: empower frontline employees to make customer-service decisions, break down organizational silos to stay agile in the AI era, and invest relentlessly in retaining great people. Recorded in front of a live studio audience — complete with a surprise Jilly Box giveaway featuring the sold-out first-ever men's box — this episode captures the energy, optimism and hard-won wisdom of Canadian retail's best, and Selwyn's reflections on why he stepped up to chair the RCC board during turbulent times. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career.  Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice. Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax. Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025 and 2026. Thinkers 360 has named him on of the Top 50 global thought leaders in retail.   If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok. Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

    Julia Freeman, CEO of The Jilly Box, David Brownstein, President of Browns Shoes, and Selwyn Crittendon, CEO of IKEA Canada, Live on Stage at STORE 2026

  6. Jun 5

    Going Global in Uncertain Times with Matthew Merrilees , CEO North America, Global-e and Co-Host Jim Okamura from the Global eCommerce Leaders Forum

    As global trade faces unprecedented disruption, international eCommerce remains one of the most compelling growth opportunities for retailers and brands. On this episode of The Voice of Retail, host Michael LeBlanc welcomes Matthew Merrilees, CEO North America at Global-e, with special guest co-host Jim Okamura, co-founder of the Global eCommerce Leaders Forum, for a deep dive into the future of cross-border commerce and global retail expansion. Drawing on more than two decades of experience spanning international logistics, eCommerce, supply chain management, and global retail growth, Matthew provides a practical and insightful perspective on how brands can successfully navigate today's increasingly complex global marketplace. The conversation explores how supply chain disruption has evolved from a temporary challenge during the pandemic into a permanent strategic consideration for retailers. Matthew explains why agility, scenario planning, and operational flexibility have become essential capabilities for brands seeking sustainable growth in an environment shaped by tariffs, geopolitical uncertainty, changing regulations, and shifting consumer expectations. A central theme of the discussion is profitability. Matthew reveals why virtually every conversation with retailers today centres around profitable growth rather than simply pursuing top-line revenue. He discusses how brands are optimizing inventory allocation, managing duties and tariffs, leveraging duty drawback programs, simplifying technology stacks, and improving international fulfilment strategies to protect margins while expanding globally. Matthew shares why customers around the world continue to expect seamless, localized shopping experiences regardless of where a retailer is based. Whether shopping in Canada, Europe, the Middle East, or emerging markets, consumers increasingly demand domestic-like experiences that remove friction from cross-border transactions. Throughout the episode, Matthew outlines the characteristics that distinguish the most successful global brands. Digital-first thinking, calculated risk-taking, strong brand differentiation, and customer-centric innovation consistently separate market leaders from competitors. He argues that retailers who continue investing and expanding during periods of uncertainty are often best positioned to capture future growth. The episode concludes with a powerful call to action for retailers and brands considering international expansion: don't wait. As Matthew notes, consumers around the world are already discovering brands online. The question is no longer whether brands should go global—but how quickly they can do it profitably and effectively. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career.  Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice. Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax. Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025 and 2026. Thinkers 360 has named him on of the Top 50 global thought leaders in retail.   If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok. Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

    Going Global in Uncertain Times with Matthew Merrilees , CEO North America, Global-e and Co-Host Jim Okamura from the Global eCommerce Leaders Forum

  7. May 29

    Retail’s AI Reckoning: Jackie Swanson, Managing Partner at Gartner Consulting on Winning the Agentic Future

    On this episode of The Voice of Retail, host Michael LeBlanc welcomes Jackie Swanson, Managing Partner at Gartner Consulting, for a wide-ranging and highly practical conversation about artificial intelligence, agentic commerce, and the rapidly changing future of retail. Swanson brings Gartner’s global perspective to one of the most urgent strategic issues facing retailers today: how AI is fundamentally reshaping customer discovery, commerce channels, operating models, and competitive advantage. Drawing on Gartner’s extensive AI research and consulting work with retailers and consumer brands in Canada and around the world, she explains why generative AI represents a structural shift unlike previous technology waves such as cloud computing or mobile commerce. At the centre of the discussion is the rise of “agentic commerce” — a world where AI agents like ChatGPT, Claude, and future large language model interfaces increasingly sit between retailers and consumers. Instead of browsing websites or apps, customers are beginning to shop conversationally through AI interfaces that recommend, filter, compare, and eventually complete purchases on their behalf. Swanson explains why this represents an entirely new commerce channel and why retailers must rethink their strategies before they lose control of customer discovery and loyalty. Michael and Jackie explore the major implications for SEO, branding, merchandising, customer relationships, and organizational design as AI-driven commerce accelerates. Swanson introduces the emerging concept of “AEO” — AI Engine Optimization — and discusses how retailers must rethink product data, customer signals, and digital infrastructure to ensure their brands surface inside AI-driven shopping experiences. The conversation also tackles one of the industry’s biggest strategic questions: who inside a retail organization should own AI? Swanson argues that an AI strategy cannot be confined solely to IT or digital teams. Instead, it must become a CEO-level, cross-functional transformation involving merchandising, marketing, loyalty, operations, and technology leadership. Swanson outlines three critical priorities retailers must address over the next 12 to 18 months: establishing strong AI governance and ethical frameworks, cleaning and restructuring enterprise data for AI readiness, and creating clear organizational ownership for AI strategy and execution. The episode closes with a fascinating discussion about which retail categories may benefit most from AI-driven commerce, why smaller challenger brands could gain unexpected advantages, and why retailers that adopt a “wait and see” approach risk falling dangerously behind. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career.  Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice. Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax. Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025 and 2026. Thinkers 360 has named him on of the Top 50 global thought leaders in retail.   If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok. Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

    Retail’s AI Reckoning: Jackie Swanson, Managing Partner at Gartner Consulting on Winning the Agentic Future

  8. May 22

    Deb Craven, President of Longo’s, on 70 Years of Retail Excellence and being named Retail Council of Canada’s Distinguished Retailer of the Year for 2026

    On this episode of The Voice of Retail, host Michael LeBlanc welcomes back Deb Craven to the podcast, President of Longo’s and Retail Council of Canada’s Distinguished Retailer of the Year for 2026, for an in-depth conversation about leadership, grocery innovation, Canadian retail growth, and what it takes to scale a beloved regional brand while preserving culture and customer trust. Recorded on the cusp of Longo’s milestone 70th anniversary celebrations, Deb reflects on the remarkable evolution of one of Canada’s most respected grocery retailers. She shares insights into the company’s continued expansion strategy, including the upcoming opening of Longo’s 44th store in Welland, Ontario— the furthest geographic expansion yet. Deb explains how Longo’s has invested heavily in supply chain modernization, including doubling the size of its distribution centre, improving logistics flows, and introducing light automation to support future growth and operational consistency. The conversation also explores the strategic advantages Longo’s has gained through its partnership with Empire Company Limited. Deb discusses how the relationship has created opportunities for shared learning, talent development, operational scale, and broader access to retail expertise while still allowing Longo’s to maintain its unique identity, culture, and guest experience focus. Michael and Deb spend considerable time discussing the changing Canadian grocery landscape and how consumer expectations continue to evolve. From affordability concerns and value perception to the growing importance of protein, fibre, wellness, and GLP-1-driven shopping behaviours, Deb explains how Longo’s is adapting merchandising, meal planning, and customer engagement strategies to remain highly relevant to modern shoppers. The discussion also dives into one of the most important emerging topics in retail: artificial intelligence and agentic commerce. Deb shares how Longo’s is actively working to understand AI-driven shopping assistants and personalized grocery recommendations, and how retailers will need to position themselves as consumers increasingly rely on intelligent digital agents to make purchase decisions. Throughout the interview, Deb’s leadership philosophy stands out clearly. She emphasizes listening, curiosity, empowering frontline employees, and maintaining a “store-first” mindset — principles that have helped Longo’s consistently rank among Canada’s top grocery experiences. The conversation culminates with reflections on Longo’s recognition as Retail Council of Canada’s Distinguished Retailer of the Year and what lies ahead for the company as it balances growth, innovation, and its deeply rooted community values. Please join us at STORE 2026 in Toronto June 2nd and 3rd, and for the Excellence in Retail gala to celebrate Deb’s achievement, the evening of June 2nd at the conference. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career.  Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice. Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax. Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025 and 2026. Thinkers 360 has named him on of the Top 50 global thought leaders in retail.   If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok. Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

    Deb Craven, President of Longo’s, on 70 Years of Retail Excellence and being named Retail Council of Canada’s Distinguished Retailer of the Year for 2026
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Ratings & Reviews

5
out of 5
4 Ratings

About

The Voice of Retail is a weekly podcast hosted by retail pioneer, advisor and keynote speaker Michael LeBlanc and is produced in conjunction with Retail Council of Canada. Each and every week I interview the most interesting people in and around the retail industry, examining the key issues and strategies on the minds of thought leaders in Canada, the U.S. and around the world. © 2018-2026 M.E. LeBlanc & Company Inc. All Rights Reserved.

Information

  • Creator
    Michael LeBlanc
  • Years Active
    2018 - 2026
  • Episodes
    550
  • Rating
    Clean
  • Copyright
    © All rights reserved M.E. LeBlanc & Company Inc. 2018-2026
  • Show Website
    The Voice of Retail

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