For The 23% The Woman Of Color Business & Entrepreneurship Podcast

Dielle Charon
  • 4.9 (77)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

For The 23% The Woman Of Color Business & Entrepreneurship Podcast Only 23% of business owners are women of color — and we're here to change that. Hosted by multi-million-dollar entrepreneur and former social worker Dielle Charon, this podcast is your go-to space for sales, money, and entrepreneurship conversations created exclusively for women of color. Each week, Dielle shares the strategies, stories, and mindset shifts that helped her go from a $2,500 paycheck to building a multi-million-dollar business. You'll learn how to create consistent sales, grow your income, and build true freedom — without overworking, overmarketing, or overworrying. If you're ready to sell more, hold more, and have more as a woman of color entrepreneur, you're in the right place. Listen weekly and join the movement at ForThe23Percent.com/membership.

  1. 2D AGO

    Offers That Actually Sell: Is It Your Offer Or Your Selling?

    Host Dielle clarifies the difference between an offer (what customers buy) and selling (how you promote it), and explains key offer components: price, what's included, the result, objections, and identity (including her VISA framework). Dielle shares "offer tests" such as making sales within 30 days from consistent posting, generating referrals, and hearing "this is exactly what I needed," and recommends refreshing offers every 18–24 months as markets change. 00:00 Podcast Intro 00:30 New Training Series 01:17 Offer vs Selling 03:40 Offer Building Blocks 09:57 Identity Based Niching 12:55 Offer Tests Checklist 17:25 Refresh Offers Over Time 21:46 Wrap Up and CTA 22:11 Membership Outro For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

    23 min

  2. MAR 3

    331 - Business Urges: How To Avoid Harmful Business Decisions

    Host Dielle explains "business urges" as dopamine-driven impulses that feel urgent but aren't always strategic, like the urge to change offers, pivot niches, overwork, overthink, delete social media, revisit decisions, or even quit. She emphasizes that urges are normal in entrepreneurship, major decisions shouldn't be made from short-term urgency, and consistency and experimentation beat perfectionism. 00:00 Intro 00:24 Welcome Back Updates 00:50 What Are Business Urges 03:06 Ben and Jerrys Analogy 04:51 Defining The Urge 06:18 Common Urges Examples 10:12 Drastic Changes And Quitting 14:21 How To Process Urges 15:44 Tolerate Like A Vaccine 18:41 Dissipation And Wrap Up 20:33 Membership And Outro For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

    21 min

  3. FEB 24

    330 - Lessons From My $315k Launch (Yes, People Are Buying In 2026)

    Dielle shares a behind-the-scenes breakdown of her recent $15,000 Mastermind launch that brought in about $350,000, including a unexpected pay-in-full enrollment. She explains key lessons from the launch. She also discusses tailoring messaging to what audiences are actively asking for (income goals like $250K/$500K/$1M), engineering results through intentional bonuses (webinar creation and 30-day Voxer support), selling with certainty rooted in coaching and troubleshooting skills, staying open to "surprise and delight" during launches, and the operational power of planning launches well in advance so execution stays calm and effective. 00:00 Welcome to 4 to 23%: Women of Color Business & Entrepreneurship 00:24 Behind the Scenes: The $315K–$350K Mastermind Launch Breakdown 01:55 Lesson #1: Don't Let Past Launch Results Dictate Your Future 04:36 Using Data as a Tool: From 1-Hour Webinar to 5-Day Training 07:26 Lesson #2: Offer What Your Ideal Client Actually Wants 11:57 Lesson #3: What People Need to Know Before They Buy (Build Safety) 15:28 Lesson #4: Creating Your Own Luck—Engineering the Result You Want 17:13 Stacking Irresistible Bonuses to Guarantee a Sell-Out 18:51 Create Your Own Luck: Tactics to Shift a Launch in Your Favor 19:48 Sold Out Before the Public Launch: Canceling the Launch (In a Good Way) 20:35 Lesson #5: Certainty You Can Get Clients Results (and Why It Sells) 23:17 Troubleshooting Like a Pro: Diagnosing What Went Wrong in a Launch 25:52 Be Surprised & Delighted: Staying Open to the Magic of Sales 30:03 The Power of Planning: Build the Whole Launch 30+ Days Ahead 32:30 Final Wrap-Up + Where to Get Support (Membership & Links) For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

    33 min

  4. FEB 17

    329 - Navigating Legal Essentials for Women Entrepreneurs with Autumn Witt Boyd

    In this episode host Dielle welcomes lawyer Autumn Witt Boyd, founder of the AWB Firm. They dive into crucial legal topics relevant to entrepreneurs, including contracts, intellectual property, client disputes, and the role of trademarks. Autumn offers practical advice for navigating legal issues and stresses the importance of understanding the legal landscape in which businesses operate. Tune in to learn how to protect your business, manage client relationships, and make informed decisions about legal matters. Join us for this insightful conversation aimed at empowering women of color in entrepreneurship. 00:00 Introduction to the Podcast 00:24 Meet Autumn Witt Boyd: Legal Expert for Entrepreneurs 03:02 Starting a Business: Legal Essentials 04:28 Contracts: Key Elements and Common Issues 17:34 Handling Client Issues and Refunds 24:20 Navigating Public Criticism and Testimonials 29:31 Marketing Promises and Legal Disclaimers 39:36 Navigating Business Freedom and Challenges 39:53 Understanding Trademarks: When and Why 41:37 Trademark Enforcement and Client Experiences 49:41 Business Entities: LLC, DBA, and S Corp Explained 56:46 The Importance of Business Insurance 01:00:02 AI in Legal Advice: Pros and Cons 01:05:20 Building a Legal Support Team 01:12:47 Conclusion and Free Legal Audit Offer Autumn Witt Boyd Instagram: @awbfirm Website: awbfirm.com Email: awb@awbfirm.com For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

    1h 14m

  5. FEB 10

    328 - Ellen Yin: The Honest Truth Of Having A Top Related Podcast, Podcast Growth Strategies, And Pivoting From Coaching To Thought Leadership

    In this episode of For the 23%, host Dielle speaks with Ellen Yin, an entrepreneur who transitioned from a social media manager to a successful business owner. They discuss the importance of sales calls, the evolution of Ellen's coaching business. Ellen shares insights on brand partnerships, the challenges of scaling a media business, and the significance of intuition in making business decisions. The conversation emphasizes the need for consistency in content creation and the importance of understanding one's goals in entrepreneurship. 00:00 Introduction to the Podcast and Guest 02:34 The Art of Sales Calls 04:53 Ellen's Journey from Social Media Manager to Entrepreneur 10:04 Building a Coaching Business 15:14 Transitioning to a Media Company 19:58 Navigating Brand Partnerships and Sponsorships 24:54 The Importance of Intuition in Business Decisions 30:05 Challenges of Scaling a Media Company 34:49 The Role of Content Quality and Consistency 40:10 Final Thoughts and Advice for Entrepreneurs For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

    53 min

  6. FEB 3

    327 - Jordan Gill: Booking 12 Speaking Engagements, Making Strategic Pivots, And Having A Relationship Based Business

    In this engaging conversation, Dielle and Jordan Gill explore various aspects of entrepreneurship, including effective selling methods, the importance of pivots, and the role of vulnerability in marketing. They discuss the evolution of Jordan's business during the pandemic, the concept of micro tools, and how to create unique offers that resonate with audiences. The discussion also touches on the significance of community, collaboration, and intentionality in speaking engagements, as well as the unique advantages of being a woman of color entrepreneur. 00:00 Introduction and Connection 03:59 Selling Through DMs: A New Approach 09:23 Business Evolution: Pre and Post-Pandemic 16:16 Navigating Pivots in Business 17:01 Understanding Micro Tools 23:51 Creating Unique Offers in 2025 29:17 Embracing Vulnerability in Marketing 33:24 The Power of Specificity in Messaging 38:12 Navigating Speaking Opportunities 42:08 The Value of Unpaid Speaking Engagements 48:04 Building Relationships Through Speaking 51:32 Intentionality in Event Hosting 53:32 The Challenges of Speaking Engagements 56:37 The Role of Speakers in Events 58:37 Building Relationships in Business 01:00:49 Navigating Community Dynamics 01:03:26 Affiliate Strategies and Collaboration 01:07:42 The Power of Unique Voices 01:10:37 Leveraging Diversity in Business For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

    1h 14m

  7. JAN 27

    326 - 10 Ways To Pay Off A Five Figure Mastermind In 30 Days

    In this episode, Dielle introduces the Everything Scaling Mastermind, a 12-month program designed to help women of color entrepreneurs scale their businesses. She discusses the importance of making investments in coaching and provides strategies for quickly recouping those investments. The conversation emphasizes the supportive community and resources available within the mastermind, encouraging participants to think creatively about their business strategies to achieve financial success. 00:00 Introduction to the Everything Scaling Mastermind 02:29 Overview of Six-Figure Liberation Mastermind 05:18 Strategies for Making Your Investment Back 09:24 Creative Ways to Pay Off Your Investment 14:49 Empowerment and Support in the Mastermind For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

    16 min

  8. JAN 20

    325 - Answering Your Top 2026 Launch Questions Part 2

    In this episode of "For the 23%", host Dielle dives into the intricacies of launching and scaling a business, particularly for women of color entrepreneurs. She emphasizes the importance of understanding whether issues arise from the offer itself or the launch strategy, sharing insights from her extensive experience with over 200 launches. Dielle provides actionable advice on how to assess the effectiveness of an offer and the launch process, highlighting the need for continuous audience engagement and lead generation between launches to maintain momentum and conversions. 00:00 Introduction to the Podcast and Mastermind 02:21 Understanding Offer vs. Launch Issues 07:25 Creating a Sustainable Launch Strategy 14:44 Planning Ahead for Launch Success 21:45 Maintaining Engagement Between Launches 24:34 Balancing Evergreen and Launch Strategies   For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

    30 min
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4.9
out of 5
77 Ratings

About

For The 23% The Woman Of Color Business & Entrepreneurship Podcast Only 23% of business owners are women of color — and we're here to change that. Hosted by multi-million-dollar entrepreneur and former social worker Dielle Charon, this podcast is your go-to space for sales, money, and entrepreneurship conversations created exclusively for women of color. Each week, Dielle shares the strategies, stories, and mindset shifts that helped her go from a $2,500 paycheck to building a multi-million-dollar business. You'll learn how to create consistent sales, grow your income, and build true freedom — without overworking, overmarketing, or overworrying. If you're ready to sell more, hold more, and have more as a woman of color entrepreneur, you're in the right place. Listen weekly and join the movement at ForThe23Percent.com/membership.

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