Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Linkedin for Expert Business Owners & E

Bob Gentle Personal Branding & Monetization Coach
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Building a business around your personal brand comes with its unique set of challenges, but it’s also an opportunity to create massive impact. Join Bob Gentle as he sits down with leading Entrepreneurs, Consultants, Creators, Leaders and Marketers from around the globe to uncover the strategies behind their successful Personal Brand Businesses. You’ll hear real stories of what it takes to thrive in today’s market—without the fluff. This isn’t just another podcast about business success. Every guest is a trailblazer, redefining traditional business models and discovering innovative ways to deliver value, scale their brands, and make a lasting impact—all while building wealth and influence through the power of their personal brands. From up-and-coming entrepreneurs to industry veterans, every episode opens a new window into the dynamic world of expert business owners, creators, and leaders. Each conversation offers fresh insights, actionable takeaways, and the inspiration you need to continue your journey as both a business leader and a person. About Your Host: Bob Gentle is a globally recognized Personal Brand strategist, coach, and the driving force behind AmplifyMe, helping expert business owners scale their brands and businesses worldwide. He’s also the creator of the Personal Brand Business Roadmap™, a step-by-step guide to starting, scaling, or refining your expert business. Download it for free at amplifyme.agency/roadmap. Tune in to Building Your LeaderBrand, rated in the top 2.5% of podcasts globally by ListenNotes, and discover how you, too, can lead with impact and grow your personal brand into a powerful business.

  1. 1D AGO

    5 Leadership Tweaks to Boost Profitability, with Margaret Brown

    Building a powerful personal brand as a leader isn't just about what you say online; it's about the culture you create within your organisation. When your team feels seen, valued, and connected to a larger purpose, that positive culture becomes your most significant competitive advantage. But how do you move from simply having values on a poster to truly living them? In this episode, I talk with my friend and best selling author of 'Culture Pays', Margaret Brown, a leadership expert with 35 years of experience, about the art and science of building a culture that pays. We explored several key areas during our conversation: ✳️ The Three Pillars of Leadership: Margaret explained that successful leadership requires a balance of business acumen, technical excellence, and-the often-neglected pillar-values and behaviours. We discussed why the EQ side of leadership is the true differentiator that separates thriving organisations from the rest. ✳️ The Real Cost of a Bad Culture: We looked at the hard numbers behind employee disengagement. With "quiet quitting" costing the global economy an estimated $8.9 trillion, it's clear that culture has a direct impact on the bottom line. Margaret shared a case study of how one company reduced its attrition rate from 12% to under 1% by focusing on its culture. ✳️ A Framework for Transformation: Margaret introduced her "Five Ls" of leadership-Listen, Learn, Lead, Leverage, and Live by your values. This model provides a practical process for leaders who want to understand the blockers in their organisation and inspire their teams to do their best work. Here are three actions you can take this week based on our discussion: ✳️ Conduct a Listening Tour: Don't wait for formal surveys. Actively seek feedback from your employees, partners, and stakeholders. Ask them what's holding them back and what they need to succeed. ✳️ Practice Visible Leadership: Find small but consistent ways to connect with your team and show you care. It could be as simple as knowing the name of the person who brings the coffee or starting a "Good News Monday" meeting to celebrate weekly wins. ✳️ Audit Your Values: Look at your official company values and then honestly assess whether they are reflected in the daily experiences of your team. If there's a gap, start a conversation about how to close it. More about Margaret Brown : https://www.margaretbrownconsulting.com/free-chapter/ --- (00:00) Introduction (01:42) Welcome Margaret Brown (03:04) Are Leaders Born or Made? (06:51) The Three Pillars of Leadership (10:07) Company Culture and Purpose (13:31) Leading with Vision and Purpose (17:10) Living Your Company Values (21:34) Belonging in a Post-Pandemic World (24:12) The Staggering Cost of 'Quiet Quitting' (28:58) The Importance of Visible Leadership (33:26) Connecting with Margaret and Her Book 'Culture Pays' (35:00) Conclusion ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

    36 min

  2. FEB 9

    Building a team that crafts your future, with Nick Smith

    I've had many conversations about leadership, but my discussion with Nick Smith was one of the most practical. We often think about strategy and tactics, but how often do we consider the energy of our team, or even ourselves? Where do we naturally excel, and where do we drain our batteries? 💡 Understanding this is the key to unlocking performance, not just for your team, but for yourself. In this episode, Nick introduces the GC Index, a tool that reveals how we are naturally inclined to make an impact. It was a lightbulb moment for me, showing me exactly why I love starting things but struggle with finishing the details. Here are three key areas we explored: ✳️ The GC Index & Your Energy - We discuss how knowing your profile (I'm a Strategist/Game Changer, Nick is a Polisher/Implementer) can change how you build your team and manage your own focus. It’s not about fixing weaknesses, but about building on strengths. ✳️ Leadership as a Journey - Nick shares his framework for leadership, from 'Base Camp' (understanding yourself) to navigating 'Rough Terrain' (like difficult conversations) and finally to the 'Summit' (where leadership can become lonely). ✳️ Curiosity Over Judgment - We touch on one of the most powerful tools for any leader: curiosity. Nick’s advice on asking more questions is a simple but effective way to handle almost any difficult situation. At the end of our conversation, I asked Nick for three actionable things you can do right now. Here’s what he suggested: 👉 Recognise Differences: Stop trying to build a team of clones who think just like you. True strength comes from diversity of thought and energy. Use tools like the GC Index to build a well-rounded team where everyone operates in their zone of genius. 👉 Ask More Questions: The next time you're in a difficult conversation and feel yourself becoming judgmental, pause. Instead of making a statement, ask a question. This simple shift can transform the dynamic and lead to better outcomes. 👉 Read These Books: Nick recommended three books to sharpen your leadership and communication skills: The Jelly Effect by Andy BoundsDrive by Daniel PinkTeaming by Amy Edmondson Find out more about Snick Smith : https://www.squarepegscoaching.com/ 00:00 — Welcome & episode intro 01:44 — Who is Nick Smith? 02:30 — What is the GC Index? 05:03 — My GC Index result 07:37 — Strengths, weaknesses & friction 09:03 — Using the GC Index to build teams 12:35 — Leadership as an energy system 16:24 — The leadership journey 20:34 — Coaching at the summit 22:37 — Diagnosing sluggish organisations 24:27 — Nick’s dream client 26:56 — Three practical amplifiers 28:13 — Recommended reading 31:27 — How to reach Nick & resources 34:08 — Wrap & sign-off ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : a...

    35 min

  3. FEB 2

    The Power to Choose - How leaders stop reacting & Start deciding, with Robbie Swale

    I spoke with author and coach Robbie Swale about how leaders, coaches and experts can feel less overwhelmed and make clearer choices in complex times. His new book, The Power to Choose: Finding Calm and Connexion in a Complex World, is the backbone of our conversation. It shows simple ways to shift perspective, use curiosity when you’re stuck, and choose what actually deserves your time. If you’re juggling difficult conversations, packed calendars and competing priorities, the ideas Robbie shares will help you decide and act with less friction. Three key areas we cover 🔍 How perspective shapes everything Most of us see the world through a default lens. Robbie uses the old woman / young woman optical illusion to show how the same situation can feel true in different ways. Try on another perspective and you’ll often find conflict softens and options appear. 🧭 Curiosity as the practical tool for stress and emotion When you feel contraction or a strong emotion, curiosity is the move. Ask - what’s really going on here? That small pause creates space, slows reactivity and gives you room to choose. ⏱ Meaningful productivity - choosing what matters Robbie’s Meaningful Productivity Blueprint reframes productivity for complex roles. Two concrete ideas we discuss - separate urgent from important, and use Warren Buffett’s 25 → circle 5 exercise to protect focus. Three simple actions you can take today (Robbie’s amplifiers)\ 🔁 Try the mental model - for one day, assume people are doing their best. Test it in two interactions and note the difference. 📥 Download the Meaningful Productivity Blueprint at robbieswale.com and complete one worksheet this week. 📝 Do Buffett’s 25 → list 25 goals/tasks, circle your top five, then treat the remaining 20 as your avoid-at-all-costs list for three months. Where to follow Robbie Everything starts at robbieswale.com Apple Podcasts chapter markers 00:00:00 Intro - Why this episode matters 00:00:07 Robbie Swale - Guest intro and quick background 00:01:46 Who Robbie is - Leadership coaching and work focus 00:03:04 The Power to Choose - Why Robbie wrote the book 00:05:00 Perspectives - How our default lens shapes reality 00:08:02 The three-part framework - Choose, assume, be curious 00:10:01 Practical tools in the book - Questions and exercises 00:12:26 Tube story - Perspective in daily life 00:14:28 Manager inbox - Assume competence, not malice 00:16:26 Emotions vs perspective - Noticing the inner weather 00:19:39 Optical illusion - Seeing multiple truths at once 00:23:13 Polarisation - Complexity at scale and leadership impacts 00:29:58 Productivity reframed - Urgent vs important for leaders 00:32:54 Meaningful Productivity Blueprint - What it covers 00:36:55 Three amplifiers - Quick actions listeners can use 00:37:28 Amplifier 1 - Assume people are doing their best 00:38:49 Amplifier 2 - Download the Meaningful Productivity Blueprint 00:41:12 Amplifier 3 - Buffett 25 → circle 5 exercise explained 00:43:44 Saying no - Protecting your top five priorities 00:46:22 Where to find Robbie - robbieswale.com and podcasts 00:47:35 Outro - Final remarks and episode close ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter a href="http://instagram.com/bobgentle" rel="noopener noreferrer"...

    48 min

  4. JAN 26

    Establishing your Market Eminence, with David Newman

    Ever felt like you're doing great work, but you're stuck in a sea of sameness? 😥 You're not alone. Many experts and founders struggle to stand out, feeling like they're constantly trying to convince new prospects of their value. This week on ‘Building Your LeaderBrand’ I spoke with David Newman, author of "Market Eminence," about how to break free from this cycle. He shared a powerful approach to building a brand that's not just visible, but truly unmistakable. It's not about being wacky or putting on a show. It's about amplifying who you already are to create a category of one. ✨ Here are a few things that really stood out for me: ✳️ Build an "Electromagnetic Fence". Your brand should act like a magnet. It should powerfully attract your ideal clients, partners, and talent while just as powerfully repelling the bad fits. Stop trying to appeal to everyone. ✳️ Find Your Contrarian Slant. What conventional wisdom in your field do you secretly think is wrong? What harsh truth are clients desperate for someone to finally say out loud? This is where your unique point of view lies, and it's the key to differentiation. ✳️ Stop Trying to Be Liked. As businesses grow, founders often start playing it safe. They try to "sound smart" and "be liked," which leads to blending in. David argues you need to let go of these instincts and embrace the scrappy, opinionated, and authentic voice you had when you started. ✨ Ready to take action? Here are three things David recommends you can do today: 👉 Define Your Point of View. Answer these questions: ❓What conventional wisdom in your field do you think is wrong? ❓ What harsh truth are clients desperate for someone to acknowledge? ❓ What strong opinion do you hold that would make insiders uncomfortable but resonates with ideal clients? 👉 Shift Your Content from "How-To" to "How-to-Think". In a world of AI, information is a commodity. Your value is in your perspective. Share frameworks, principles, and manifestos that change how your audience sees the world. 👉 Become a Trailblazer. Help your audience prepare for what's coming next. Share trends and future-cast to help them see around corners. This builds immense trust and positions you as a leader. If you want a quick win, start with the contrarian exercise. It’s the simplest way to stop being generic and start being memorable. More about David : David's assessment : https://doitmarketing.com/quiz Market Eminence Book : http://www.marketeminence.com/ Chapters 00:00:00 Intro — Why this episode matters Why I invited David and what you’ll get from this conversation. 00:01:30 Guest intro — Meet David Newman & Market Eminence Who David is, his Do It Marketing work, and the idea behind Market Eminence. 00:03:48 The problem — The “marketing monkey show” Why doing more of the same marketing won’t get you unstuck. 00:08:42 Category of one — The Grateful Dead example How being radically different creates a category of one, not a stunt. 00:11:42 The “electromagnetic fence” exercise A practical workshop: list nightmare clients and hires to clarify who you repel and attract. 00:16:20 Authenticity vs attention stunts Why being distinct is about revealing who you already are, not putting on a show. 00:22:25 Contrarian slant — 3 prompts to find your opinion David’s three questions to surface the contrarian views that will make you memorable. 00:30:35 Founder identity — the bell curve and reclaiming your voice How leaders lose their edge and how to bring back the scrappy identity that scales. 00:35:31 Short-term memory & relationships Why reappearing in people’s short-term memory matters more than chasing new leads. 00:37:14 Three practical things to do today (David’s closing) ...

    45 min

  5. JAN 23

    ✨Solo✨ Ho Hum Brand - to LeaderBrand. How to make it happen.

    Ever feel like you're doing all the right things with your personal brand but getting no real traction? In this solo episode, I break down why so many experts and leaders build brands that look good on the surface but lack real authority. The problem isn't your tactics; it's the order you're doing things in. Discover the three essential layers for building a brand from the inside out - one that builds deep trust and attracts the opportunities you deserve. In this episode, you'll learn: Why focusing on tactics first is the biggest mistake you can make.Layer 1: The Foundation - How to get clear on your leadership role, point of view, and identity.Layer 2: The Bridge - How to translate your internal clarity into a powerful external message.Layer 3: The Proof - The 7 signals the market looks for to confirm your authority. Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

    12 min

  6. JAN 19

    Is this it ? .... A Guide to finding your purpose, with Ingo Rauth Phd

    It's a situation many of us face-the moment success is no longer enough. You might be in a career crisis, feeling unfulfilled despite your achievements, or leading a business that has lost its direction. This is what my guest, Ingo Rauth, calls the "purpose turn." For experts and entrepreneurs, whose identities are so closely tied to our work, this moment can be unsettling. We often scramble for the next project or opportunity without pausing to ask the most important question: What do I truly want? In this conversation, Ingo and I explore how to navigate these critical transitions. We discuss why looking inward to understand your core values is the essential first step before looking outward for opportunities. Here are three key areas we explored: 🧭 Needs vs. Values: We often chase external desires like money or a specific job title, which are driven by immediate needs. Ingo explains that our core values are the lenses through which we see the world. Understanding them acts as a compass, guiding us to opportunities that are truly aligned with who we are and providing a sustainable source of energy. 🎢 The Emotional Journey of Change: A career transition is an identity shift, and it often follows a path similar to the grieving process, including a "valley of despair." Recognising that this is a normal, scientifically-studied process helps you navigate the uncertainty with more grace and emerge faster. 🔥 Alignment, Energy, and Flow: When you align what you do with your core values and strengths, work stops feeling like work. This alignment creates a powerful, self-sustaining cycle of energy and motivation, allowing you to tackle even the difficult parts of business without burning out. Here are three actions you can take after listening: Map Your Values: Take 15 minutes to list the people, companies, or brands you are drawn to. Next to each one, write down what you value about them. You'll start to see a pattern that reveals your own core values.Speak Your Truth: Start sharing your thoughts and feelings about your career path with someone you trust. Voicing your truth helps build the confidence and clarity needed to detach from an identity that no longer fits.Find Your Sounding Board: Whether it's a coach, a therapist, or a mentor, find someone who can give you the space to explore your thoughts without judgment. As Ingo says, you need to hear yourself speak your truth to make it real. If you're reading this and nodding along, that feeling of being stuck or at a crossroads is your signal. It’s the call to move from a career that simply looks right to one that truly feels right. This conversation is a roadmap for that journey. If you're ready to stop scrambling and start aligning, this episode is your first step. More about Ingo : https://www.linkedin.com/in/ingorauth/ Podcast Chapters: [00:01:45] - What is the 'Purpose Turn'? [00:04:11] - Starting with the Crisis Moment [00:05:28] - Why 'Money' is the First Answer (and Why It's Wrong) [00:07:06] - A Framework for Finding Yourself: Core Values [00:11:36] - An Exercise: What Do You Value in the Companies You Admire? [00:13:25] - The Tension Between Needs and Values [00:17:01] - Your Emotional Response is a Clue [00:19:50] - When You're Unhappy but Not in Crisis [00:22:23] - The Next Step: Living Your Truth Out Loud ...

    47 min

  7. JAN 12

    High-Functioning Fear: From Procrastination to Peak Performance, with Grace Marshall

    It's clear that the nature of change has changed. It’s no longer something we plan for; it's a constant state. For leaders and entrepreneurs, this can be a huge source of stress and fear. If you've ever found yourself prioritising urgent but unimportant tasks over strategic projects, you'll know what I mean. In this episode, I'm joined by Grace Marshall, a productivity expert who specialises in navigating fear and change. We explore why we often avoid the important work and how to manage the underlying fears that drive our behaviours. Here are a few of the key areas we discussed: ✳️ High-Functioning Fear: We explored how fear often masquerades as productivity or strategic high performance. Grace breaks down the four common fear responses-fight, flight, freeze, and fawn-and explains how they manifest in the workplace. ✳️ Leadership in the Modern Workplace: We discussed the shift from traditional command-and-control leadership to a more collaborative and trust-based model, especially in remote and hybrid environments. ✳️ The Power of Naming Your Fears: A key theme was the importance of surfacing and acknowledging fear. When we name our fears, they lose their power over us and can become a point of connection rather than isolation. Here are three actions you can take, inspired by my conversation with Grace: 👉 Practise the Pause: Before your next meal, take 10 deep, slow breaths. This is a powerful way to build moments of intentional pause into a busy day. 👉 Notice Your Fear Signals: Pay attention to how fear shows up for you. Do you speak faster, avoid certain tasks, or find yourself saying "yes" too often? Recognising your personal patterns is the first step to managing them. 👉 Explore Grace's Work: If you want to dive deeper, check out Grace's book, "Struggle," and listen to her podcast, "What the Fear." Find out more about Grace and her work here : https://gracemarshall.com/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

    52 min

  8. 12/23/2025 · BONUS

    The 6 Steps to Make 2026 ✨ Your Best Year Ever

    As we head into the homestretch of 2025, I'm taking a moment to reflect on the year and, more importantly, look ahead to what's next. In this solo episode, it's just you and me. No guests, just a straightforward conversation about how to make 2026 your best year yet. I've been thinking about the phrase: "You can't get second-gear results with first-gear strategies." But I believe the flip side is even more critical for most of us: you can't succeed in first gear if you're trying to use third-gear strategies. We see complex funnels and multi-platform approaches and think we need to do it all now. The result? Overwhelm. This episode is about mastering the fundamentals-the "first gear" work that truly powers your journey. I break down the six practical steps that form the foundation for creating your own reality and making your goals not just possible, but probable. Here are the six steps I cover for mastering your "first gear" in 2026: 🎯 Clarity: You can't hit a target you can't see. It's about getting specific on what you truly want, not just what sounds good. The future responds to focus, not fog. ⚡ Energy: Where your attention goes, your energy flows. This is about purposeful engagement and investing your focus in the things you say you want to achieve. 🔥 Necessity: Desire gets you started, but necessity gets you across the finish line. Your goal has to shift from a "nice-to-have" to a non-negotiable part of your identity. 🚀 Productivity: This is the action part of the equation. It’s about creating, shipping the work, and moving your dream from an idea in your head to a tangible thing in the world. 🤝 Influence: Big dreams are rarely a solo mission. This is about building genuine relationships, a strong reputation, and a support system that opens doors you never knew existed. 🦁 Courage: This is the final leap. It’s not the absence of fear but moving forward despite it because your mission has become more important than your comfort. I hope this gives you a practical framework to think about your goals for the year ahead. I'd love to know which of these steps you're focusing on for 2026. Reach out and let me know. (00:00) Introduction: Why You Need First-Gear Strategies for 2026 Bob sets the stage for the year ahead, explaining why trying to use advanced, "third-gear" strategies can lead to overwhelm and why mastering the fundamentals is the key to real progress. (05:17) Step 1: Clarity - The Future Responds to Focus The first and most critical step. Learn why vague goals like "be successful" don't work and how getting specific gives you a clear target to aim for. (06:28) Step 2: Energy - Where Your Attention Goes, Reality Follows This step is about directing your focus. It's not about hustle, but about purposeful engagement and investing your energy in the things you truly want. (09:04) Step 3: Necessity - Moving from 'Nice-to-Have' to Non-Negotiable Desire gets you started, but necessity gets you across the finish line. This is where your goal becomes a core part of your identity, making excuses irrelevant. (10:32) Step 4: Productivity - The Action Part of the Law of Attraction You can't just visualize success; you have to create it. This section covers the importance of output, shipping the work, and turning ideas into tangible reality. (11:57) Step 5: Influence - Building Your Support System Big dreams are rarely a solo mission. Learn how to build genuine relationships and a strong network that will open doors and support your journey. (13:23) Step 6: Courage - The Leap Beyond Your Comfort Zone The final step is about taking the leap. Courage isn't the...

    17 min
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About

Building a business around your personal brand comes with its unique set of challenges, but it’s also an opportunity to create massive impact. Join Bob Gentle as he sits down with leading Entrepreneurs, Consultants, Creators, Leaders and Marketers from around the globe to uncover the strategies behind their successful Personal Brand Businesses. You’ll hear real stories of what it takes to thrive in today’s market—without the fluff. This isn’t just another podcast about business success. Every guest is a trailblazer, redefining traditional business models and discovering innovative ways to deliver value, scale their brands, and make a lasting impact—all while building wealth and influence through the power of their personal brands. From up-and-coming entrepreneurs to industry veterans, every episode opens a new window into the dynamic world of expert business owners, creators, and leaders. Each conversation offers fresh insights, actionable takeaways, and the inspiration you need to continue your journey as both a business leader and a person. About Your Host: Bob Gentle is a globally recognized Personal Brand strategist, coach, and the driving force behind AmplifyMe, helping expert business owners scale their brands and businesses worldwide. He’s also the creator of the Personal Brand Business Roadmap™, a step-by-step guide to starting, scaling, or refining your expert business. Download it for free at amplifyme.agency/roadmap. Tune in to Building Your LeaderBrand, rated in the top 2.5% of podcasts globally by ListenNotes, and discover how you, too, can lead with impact and grow your personal brand into a powerful business.

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