Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Linkedin for Expert Business Owners & E

Bob Gentle Personal Branding & Monetization Coach
  • 5.0 (18)
  • Entrepreneurship
  • Updated Weekly

Building a business around your personal brand comes with its unique set of challenges, but it’s also an opportunity to create massive impact. Join Bob Gentle as he sits down with leading Entrepreneurs, Consultants, Creators, Leaders and Marketers from around the globe to uncover the strategies behind their successful Personal Brand Businesses. You’ll hear real stories of what it takes to thrive in today’s market—without the fluff. This isn’t just another podcast about business success. Every guest is a trailblazer, redefining traditional business models and discovering innovative ways to deliver value, scale their brands, and make a lasting impact—all while building wealth and influence through the power of their personal brands. From up-and-coming entrepreneurs to industry veterans, every episode opens a new window into the dynamic world of expert business owners, creators, and leaders. Each conversation offers fresh insights, actionable takeaways, and the inspiration you need to continue your journey as both a business leader and a person. About Your Host: Bob Gentle is a globally recognized Personal Brand strategist, coach, and the driving force behind AmplifyMe, helping expert business owners scale their brands and businesses worldwide. He’s also the creator of the Personal Brand Business Roadmap™, a step-by-step guide to starting, scaling, or refining your expert business. Download it for free at amplifyme.agency/roadmap. Tune in to Building Your LeaderBrand, rated in the top 2.5% of podcasts globally by ListenNotes, and discover how you, too, can lead with impact and grow your personal brand into a powerful business.

  1. 6d ago

    The Power of You Encoded Content, with Jodi Kay Edwards

    Your content is sitting in your phone right now. You just haven't extracted it yet. That's the heart of this conversation with Jodi Kay Edwards - a marketing and communications strategist who has spent years helping influential brands and personalities communicate with clarity in noisy markets. If you've ever sat down to create content and felt like you had nothing to say, this episode is going to reframe that entirely. What Jodi introduces here - her You-Coded Content framework - isn't about producing more content. It's about recognising that your most powerful material already exists. It's in your voice notes, your shower thoughts, your conversations, and your stories. The problem isn't a lack of ideas. It's a lack of extraction. For senior leaders, founders, and consultants trying to build authority, this matters enormously. You don't need to become a content machine. You need a system that reflects who you actually are. Three things we explored in this episode: ✳️ The Content Code starts with you, not AI - Jody explains why using AI as your starting point rather than your filter produces generic output, and how feeding it your own voice notes, thoughts, and lived experience changes everything. ✳️ Editing yourself out is costing you - From hiding her immigrant background to managing the tension between polish and authenticity, Jody makes a strong case that the stories we've been avoiding are often the ones with the most reach. ✳️ Consistency isn't about volume, it's about system - Whether you're a solo founder or leading a large team, having a content system that works with your natural rhythm - not against it - is what makes the difference between showing up and burning out. Jodi's three amplifiers: ✳️ Personal development first - Before strategy, before tools, before AI - clear the internal noise. If you can't see past your own limiting beliefs, no content system is going to save you. ✳️ Practise solitude - The ideas that will define your brand aren't coming from LinkedIn. They come from time spent quietly with your own thoughts. Build that time in deliberately. ✳️ Hold yourself accountable to your current experience - If you don't love where you are right now, that's data. Use it. Your brand, your content, and your business should reflect the life you're actually building, not a performance of one. If this episode gave you something to think about, the best thing you can do is follow the show so you never miss a conversation. And if you're not already on the mailing list, the Personal Brand Business Roadmap is a free 50-page guide to starting, scaling, or fixing your expert business. Link in the show notes. Connect with Jodi on Linkedin. Timestamps 00:00 - Introduction and Jodi's AI content revelation 02:00 - Who is Jodi Kay Edwards? 03:25 - Why she stopped working with clients and what changed 05:00 - Owning your story - from editing yourself out to amplifying your voice 07:08 - What is You-Coded Content and the Content Code? 09:53 - How to build your content from the inside out 12:17 - Using voice notes and phone recordings as your content base 14:22 - Bob's capture system and the subconscious as a creative engine 15:30 - Building a personal lexicon with AI 16:38 - Working with your natural rhythm, not against it 18:56 - Scaling your content - from solopreneur to larger teams 21:50 - How content scales when your messaging is crystal clear 26:09 - Your face is part of your brand - visibility, polish, and authenticity 27:22 - B-roll, sets, and how Jody creates content without a camera crew 33:14 - Engagement and why it comes from intentionality, not volume 38:34 - Using Claude as a conversation partner for content creation 43:15 - The hidden genius problem - reaching people who resist visibility 50:40 - Jodi's three amplifiers: personal development, solitude, accountability 56:14 - Where to find Jodi Kay Edwards ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

    58 min

  2. Jun 22

    The trust you can't build, with Greg Hoffman

    If you've ever walked into an organisation and immediately sensed something was off - a kind of low-level tension, a lack of direction, people moving fast but not together - you've experienced what Greg Hoffman would call a leadership gap. And if you've ever been part of a team where everything clicked, where people were trusted, empowered, and genuinely cared about the work, you've experienced what his framework is designed to create. Greg is a lawyer by training, an executive by career, and a leadership thinker by deep conviction. He's worked inside companies like General Electric and Whirlpool, led teams across legal, IT, cybersecurity, and HR - often without a technical background in any of them - and he's spent the last two years channelling everything he knows into a book and leadership development programme called Performance Through People. This conversation is a very practical one. Greg doesn't describe what good leadership looks like from a distance. He shows you the mechanism. Three areas we explored... ✳️ Culture doesn't build itself - at least not in a positive direction. If leaders don't intentionally build a common culture every day, confusion fills the space. Misalignment creeps in, and misalignment becomes toxicity. ✳️ The five elements of the Performance Through People framework - leadership-first mindset, operational clarity, capability, empowerment, and impact - give leaders a system for building the conditions where trust emerges naturally, rather than something you try to manufacture. ✳️ Empowerment is a dial, not a lever. How much you empower your team should be calibrated against the level of trust present - and trust is a function of operational clarity and capability, not personality or intention. Greg's Amplifiers... ✳️ Care about and invest in the people around you. Look at who is in your sphere of influence and find someone you can help grow. Not because it's a strategy - because it matters. ✳️ Read Performance Through People - out now on Amazon. The book follows a CEO using the PTP framework to turn around a struggling company. It's written as a parable, and Greg says the best feedback he gets is from readers who want to know more about the characters. ✳️ Go live your why. Not someone else's. Greg spent years chasing other people's goals before stepping back and building something aligned with his own. There's a season when it's time to take the swing - and waiting until you're 70 isn't the plan. Follow Greg on LinkedIn or reach him at greg@ascensionpg.com. Find out more about the programme at ascensionpg.com. +Order Greg's Book : Performance Through People If this episode was useful, follow Building Your Leader Brand wherever you listen - and for bonus points, hit the auto-download button. It genuinely helps. Timestamps 00:00 - Culture doesn't build itself 00:44 - Welcome and introduction 01:52 - Who is Greg Hoffman? 04:07 - Why go big instead of consulting? 06:21 - The business model behind Performance Through People 07:05 - Why the world needs this leadership book 08:59 - How individuals actually change 09:34 - The five elements of the PTP framework 11:42 - Purpose architecture explained 14:27 - Capability - the four-quadrant model 15:36 - Empowerment as a dial, not a lever 18:35 - Making complex leadership simple 23:14 - Culture as connective tissue 28:06 - Why culture is a competitive advantage 29:56 - Who the book is for 33:53 - The story behind the book 36:23 - The licencing model and business vision 41:14 - The hardest part of going out on your own 47:57 - Greg's three amplifiers 53:31 - Where to find Greg ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

    55 min

  3. Jun 15

    Be More Strategic: Habits That Separate Direction from Busyness - with Charlie Curzon

    Strategy Isn't a Plan - and That Difference Could Change Everything Most of the people I speak with on this show are smart, capable, and deeply experienced. And yet a surprising number of them are working without a clear strategy - not because they don't care about direction, but because no one ever explained what strategy actually is, and how it's different from the planning they do every single day. That's exactly what this conversation with Charlie Curzon is about. Charlie is a coach, strategist, and advisor with more than two decades of experience helping leaders, teams, and organisations think more effectively. His book, Be More Strategic: 12 Essential Practises to Build the Life and Career You Want, turns one of the most overused words in business into something genuinely teachable, practical, and personal. Three things we got into: ✳️ Strategy is about choices in uncertainty - not a five-year plan. Charlie draws on Roger Martin's strategy cascade to show how winning aspiration, where to play, and how to win work together as a thinking triangle that sharpens decisions before you ever get to planning. ✳️ The Strategy Mastery Framework is a four-level circular model built from years of working with real leaders in business, sport, and the military. It begins with self-awareness - because state precedes strategy - and builds through open-mindedness, strategic skills, and the ability to bring others on board. ✳️ Being strategic isn't just for work. Charlie makes the case that surfacing assumptions, asking "what if," and tracking how those assumptions shift over time are daily practises that apply just as well to life as to any boardroom decision. Charlie's amplifiers: ✳️ Read The Go-Giver by Bob Burg - a short, parable-style book about generosity of spirit that Charlie credits with reinforcing the relational approach behind much of his work. ✳️ Track your energy, not just your time. Based on Jim Loehr's book On Form, Charlie recommends keeping a three-day energy diary - logging what gives you energy and what drains it - to uncover patterns and improve your capacity for clear thinking. ✳️ Journal daily, ideally with pen and paper. Even a couple of minutes. Charlie does it twice a day and notes the growing evidence that handwriting engages the mind differently to typing. If you're ready to go deeper, try journalling through a values lens. If this conversation got you thinking about how you're making decisions - at work or in life - then I'd love it if you took a moment to follow or subscribe. That way you'll never miss an episode, and it helps me keep bringing guests like Charlie to the show. Timestamps: 00:00 - Preview: the winning aspiration 00:38 - Welcome and guest introduction 01:49 - Charlie's world: a typical week 03:12 - Strategy vs planning - what's the real difference? 05:06 - Why strategy raises anxiety and planning feels safe 06:54 - Roger Martin's strategy cascade: aspiration, where to play, how to win 10:56 - Strategy as subtraction - ruling things out 11:29 - The Game Changer Index and natural vs learned strategic thinking 15:18 - The power of asking "what if?" and surfacing assumptions 16:52 - The Strategy Mastery Framework explained 19:33 - Level 1: self-awareness - state precedes strategy 20:41 - Level 2: open-mindedness and critical thinking 20:41 - Levels 3 and 4: future focus, influence, and collaboration 21:51 - The testimonial story: senior leaders surprised by Level 1 24:03 - What separates those who thrive from those who bump along 25:04 - Strategic capability under pressure 27:16 - The CEO who had a strategy but didn't know it 29:13 - The 12-month trap and what a longer horizon changes 33:27 - Building a personal practise of strategic mastery 34:45 - Living strategically - what that actually looks like 36:44 - The Lego castle story: articulating a hidden aspiration 38:00 - Tracking assumptions as a daily life practise 40:08 - Journaling as a strategic tool 41:12 - How Charlie builds his business - relationships first 43:49 - Why content is for staying present, not finding strangers 45:21 - Amplifier 1: The Go-Giver 47:34 - Amplifier 2: On Form and managing energy not time 48:08 - Amplifier 3: Journaling, values, and pen and paper 49:24 - Where to find Charlie and upcoming masterclasses 51:40 - Close and Bob's final CTA Visit Charlie's website. https://www.teammandarin.com/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

    54 min

  4. Jun 8

    WTF do I do now? ( It's not what you think ), with Danielle Sprouls

    Most leaders I speak with aren't struggling because they lack skill or experience. They're struggling because when things shift - when the market moves, the strategy stalls, or something just stops feeling right - they don't have a reliable process for navigating that moment well. They wing it. Or they freeze. Or they fall back on what worked last time, even when last time no longer applies. This conversation with Danielle Sprouls cuts right to that gap. Danielle spent over 25 years in commercial real estate, has a background in law, and has been involved in over $20 billion in transactions. Today she's the founder of Unscripted Pivots, an executive coaching and advisory firm, and the author of WTF: Women That Flourish. Her second book, The PIVOT Advantage, is out soon - and in this episode, she walks us through the framework that sits at the heart of it. Three areas we explored... ✳️ Reframing disruption before you respond to it - Danielle's WTF framework redefines what's happening before you act on it: Where to Focus, Wake That Flame, Wisdom Through Failure. When you change the language, you change the experience. ✳️ The PIVOT Advantage framework - a five-step decision sequence (Pause, Identify, Vet, Outreach, Test) that takes a leader from chaos to clarity without skipping the steps that most people rush past. ✳️ The identity work behind operational change - Danielle's observation that most pivots get hired as operational problems but are almost always rooted in identity. You have to treat the person moving through the shift, not just the shift itself. Danielle's amplifiers... ✳️ Reframe what's happening - when something disrupts your autopilot, stop and ask whether this is happening to you or for you. The opportunity is often buried in the disruption itself. ✳️ Run a 24-hour self-audit - when you're being indecisive, take time to assess what not making a change is costing you - energy, relationships, confidence - not just money. ✳️ Use the PIVOT sequence - Pause, Identify, Vet, Outreach, Test. Apply it to any decision under pressure. The steps are simple. The discipline to follow them is where the real work lives. Danielle's website and her book WTF: Women That Flourish. When The PIVOT Advantage lands, she'll be back. Keep an eye out for that one. If this episode gave you something useful, the best thing you can do is follow or subscribe so you don't miss what's coming next. Timestamps 00:00 - Introduction 00:32 - Welcome and show overview 01:47 - Danielle Sproles - background and introduction 03:04 - Unscripted Pivots, the WTF book, and what Danielle does today 04:03 - Pivoting from commercial real estate - what makes it work 05:43 - Selective restraint - why saying yes means saying no 07:12 - Moments of impact and why most pivots go badly 08:49 - Reframing disruption before you act on it 09:58 - The PIVOT Advantage framework introduced 13:07 - Why pause leads to paralysis without a deadline 15:05 - Pause as strategy, not stillness 16:55 - Types of pivots - operational, identity, and existential 17:55 - Why the identity work is always at the heart of it 20:04 - The competitive advantage of a decision process 21:01 - Applying PIVOT to solo businesses and personal decisions 22:58 - Outreach as perspective, not weakness 25:12 - Asking for help is a gift, not a burden 28:02 - Asking better questions - the I in PIVOT 29:51 - Full walkthrough of the PIVOT framework 33:18 - Strategy as a series of decisions, not a fixed plan 35:34 - Fear as a signal, not an obstacle 38:21 - Overcoming fear of public speaking - Danielle's own story 40:25 - Skydiving, saying yes, and being willing to be a beginner 42:00 - Danielle's three amplifiers 43:39 - Closing and where to find Danielle ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

    45 min

  5. Jun 1

    The Secret to being a Timeless Presenter, with Andrea Pacini

    If you've ever watched someone stumble through explaining what they do - or caught yourself doing it - this episode is for you. The ability to communicate your ideas clearly isn't a nice-to-have. It's the difference between being good at what you do and being known for it. For senior leaders, consultants, and founders, that gap is often where opportunity gets lost. Andrea Pacini runs Ideas On Stage UK and has spent 16 years coaching business leaders - including over 500 TEDx speakers - to become more confident, more effective communicators. His new book, Timeless Presenter, draws on principles that have worked for 2,000 years and will keep working regardless of what AI does next. Three areas we explored: ✳️ Nerves before a presentation are normal - the best antidote isn't confidence tricks, it's preparation. As Kobe Bryant put it, confidence comes from having done something a thousand times before. ✳️ Every presentation is a sales presentation - whether you're pitching a product or updating colleagues on a project, you are always asking someone to buy in to an idea. If you can't make clear why they should care, they probably have a point. ✳️ AI makes human communication more valuable, not less. Because everyone can now produce polished content with minimal effort, the people who show up with authenticity, story, and connexion will stand out even more. Andrea's Amplifiers - three things you can apply straight away: ✳️ Know your 1% - your audience will forget 90% of what you say. Be ruthlessly clear about the one big idea you want them to walk away with. If you don't have that clarity, they won't either. ✳️ Raise the quality of your examples - the fastest way to improve as a communicator is to use better stories and examples. Stop leading with facts and data. Wrap your ideas in something human and memorable. ✳️ Simplify without dumbing down - complex topics don't require complex language. If you can only explain something in jargon, you haven't mastered it yet. Use the shortest, clearest word that does the job. If this episode gave you something useful, the best thing you can do is follow or subscribe so you never miss a conversation. And if you're new here, grab the Personal Brand Business Roadmap - 50 pages of everything you need to start, scale, or fix your expert business. Completely free. Link in the show notes. Timestamps 00:00 - Introduction 00:37 - Welcome and episode context 01:48 - Who is Andrea Pacini and what is Ideas On Stage? 03:38 - About the new book, Timeless Presenter 04:54 - The first barrier: nerves and emotional readiness 07:55 - Why preparation is the foundation of confidence 08:30 - What's on the other side - the ROI of better presenting 12:16 - Getting over the bridge - overcoming fear of negative consequences 13:10 - Making communication about the audience 17:17 - Bob's CIA tangent and the quantum effect of attention 18:32 - Deep dive into Timeless Presenter 20:03 - Why timeless principles matter more in the AI era 23:17 - Authenticity as a competitive advantage 24:28 - What drives Andrea's business - passion and purpose 30:15 - How opportunities come in - relationships, content, and outreach 33:27 - Amplifier 1: Know your 1% 36:36 - Amplifier 2: Raise the quality of your examples 39:56 - Amplifier 3: Know how to simplify 44:28 - Expertise shows in simplicity, not complexity 46:15 - How to connect with Andrea and find the book 47:01 - Wrap-up ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

    48 min

  6. May 11

    How to Become the Obvious Choice, with David Newman

    If you've been building your expertise for years but still feel like the world's best-kept secret, this episode is going to land in a useful way. David Newman - author of Market Eminence - makes his second appearance on the show, and we get into the thinking behind what it actually means to be an expert today, how to stop sitting on your best ideas, and why the company you keep shapes the business you build. This one is for consultants, coaches, and thought leaders who are done being invisible. Three key areas we explored: ✳️ Being an expert is no longer about what you know - it's about what you're curious about. David reframes expertise as an active, evolving identity built on curiosity and curation, not a static body of knowledge you've already accumulated. ✳️ Giving away your best thinking is the business model, not a threat to it. Using the celebrity chef analogy, David unpacks why holding back your "secret sauce" is the thing that's actually holding you back - most people won't implement it anyway, and the ones who can tell the difference will want the restaurant. ✳️ The room you're in sets the ceiling on what you think is possible. Whether it's a mastermind, a peer group, or a loose network of fellow travellers, surrounding yourself with people solving A-level problems changes what you consider normal - and that changes everything. David's Amplifiers - three things you can do right now: ✳️ Go back and listen to three previous episodes of this podcast - not to tick a box, but to build your expert databank and practise the habit of learning from other experts. ✳️ Listen to each episode with a curiosity lens - write down three questions or angles the conversation sparked for you. Not "do I know this?" but "what am I wondering about because of this?" ✳️ Interview three people you admire - colleagues, friendly competitors, people you follow. Showcase their expertise. Promote their work. Get into the habit of featuring other experts, and you build your authority by association. Timestamps: 00:00 - Introduction00:47 - Welcome and what the show is about01:47 - Introducing David Newman and Market Eminence03:03 - David's new Watch Smarts podcast and the "no commercial intent" principle07:31 - Thought leadership without being the expert - imposter syndrome unpacked08:02 - Three non-traditional definitions of what it means to be an expert12:24 - Build your platform on curiosity, not static knowledge13:27 - Rick Rubin, taste, and the value of discernment when information is free15:56 - Audience vs market vs prospects - three very different things18:34 - Treating prospects like they've already bought21:56 - Love Them in Advance - the chapter on radical generosity23:00 - Why your "secret sauce" is not as secret as you think27:20 - The cookbook metaphor and who actually goes to the restaurant29:06 - What does it take to go from capable to recognised - building the roadmap33:51 - Offer structure, gateway services, and scaling from small to large37:28 - The Kudos file - why you need one and how to use it on a bad day40:29 - Quality recognises quality - how peer groups change your identity42:22 - Connecting with fellow travellers and "friendly competitors"48:19 - Identity shapes personal brand - your internal reality creates your external one51:05 - David's three amplifiers54:49 - Wrap-up and where to find David If you enjoyed this episode, follow or subscribe wherever you listen - it genuinely makes a difference. And if you want to explore your own roadmap for building authority, the Personal Brand Business Roadmap is 50 pages of everything you need to get started or grow. https://doitmarketing.com/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

    57 min

  7. May 4

    Self-Leadership Is Your Biggest AI Advantage, with Andrew Bryant

    If you've ever watched someone who's clearly brilliant at what they do struggle to translate that into visibility and opportunity, this episode is for you. Andrew Bryant has spent 30 years working on self-leadership - what it means to own your thinking, your identity, and your direction - and the connection between that inner work and how you show up as a recognised authority is something every consultant, coach, and senior leader needs to hear. Andrew is a globally recognised expert in self-leadership and human performance, a keynote speaker who has worked in 40 countries, and the author of several books including his latest, Potential-ize: How Leaders Unlock Human Potential in the Age of AI. Three areas we explored: ✳️ Self-leadership is a practise, not a personality trait - it's the daily work of intentionally influencing your thinking, feeling, and actions. Andrew defines it as taking human agency - becoming the driver of your life rather than the passenger. ✳️ Identity is the hidden obstacle for many accomplished leaders. When your sense of self is built around your title, your environment, or the approval of others, stepping into a new space - like building an online presence - can feel threatening rather than exciting. ✳️ In the age of AI, the human qualities that matter most are effectiveness, not efficiency. Critical thinking, curiosity, empathy, and leadership are what AI can't replicate. The opportunity is to use AI to handle the repetitive work while you bring the depth. Andrew's three amplifiers: ✳️ Start each morning with intentionality - spend 5 minutes asking not what you want to achieve, but who you need to be to achieve it. End the day with a brief review, then set your intention for tomorrow. ✳️ Watch Ted Lasso on Apple TV - with a notebook. Watch it once for enjoyment, then watch it again and pay close attention to how Ted helps other people become the best version of themselves. It's a masterclass in human leadership. ✳️ Adopt the mantra: "I have nothing to prove, only things to improve." Use it daily. It builds genuine self-esteem rather than the kind of confidence that needs constant propping up. Connect with Andrew Bryant Website: selfleadership.comLinkedIn: Andrew BryantYouTube: Andrew BryantInstagram: @selfleadershipTikTok: @andrewbryant Resources mentioned Potential-ize: How Leaders Unlock Human Potential in the Age of AI. - Andrew's latest book on unlocking human potential in the age of AISelf-Leadership - Andrew's 2012 book co-authored with Dr. Anika ZahnTed Lasso - Apple TV+Man's Search for Meaning - Viktor FranklThe World Economic Forum report on AI and employment (2025) Timestamps: 00:00 - Introduction and welcome02:01 - Andrew's mission and what he wants to be known for03:39 - Defining self-leadership - the practise and the philosophy05:16 - Potentialize - the new book and the Ignite model08:35 - Why accomplished leaders freeze when asked to step into the online world09:59 - The three components of self-leadership: awareness, regulation, and learning14:08 - Why Andrew still creates content - and what it does for your thinking18:52 - AI and human potential - where the real opportunity lies23:40 - Meaning, Viktor Frankl, and the philosophy behind self-leadership26:34 - How opportunity finds Andrew - and the role relationships and content play32:53 - Confidence as charisma - and why it's not something you can fake39:30 - The most common mistake people make when building a coaching or speaking business42:24 - Andrew's three amplifiers45:29 - What to expect when you work with Andrew46:08 - Where to find Andrew and how to connect If this episode landed for you, hit follow or subscribe wherever you listen - and share it with someone who's ready to do the inner work. ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

    49 min

  8. Apr 20

    You Can Increase Profits & Enjoy Your Work More, with Andy Clark

    As a business owner, it's easy to get caught up in the day-to-day and lose sight of the bigger picture. We often focus on one area, like sales or marketing, while other parts of the business start to lag. This is why I'm such a big believer in frameworks - they provide the structure needed to ensure the whole business is healthy and moving in the right direction. My conversation with Andy Clark, creator of the Whole Pie System, is all about this holistic approach. We explore why true business success isn't just about the money you make, but also the positive effect you have and the personal satisfaction you get from your work. Here are three key areas we discussed: ✳️ The interconnected nature of Profit, Impact, and Enjoyment (PIE) and why you need all three for a sustainable and fulfilling business. ✳️ How focusing on customer experience is one of the most powerful levers for increasing both profit and your own enjoyment of the business. ✳️ The "Moneyball" approach to business - identifying the unique metrics and drivers of success for your specific industry and building your strategy around them. Based on our conversation, here are three actions you can take this week: ✳️ Gain clarity on your business's strengths and weaknesses by taking Andy's 10-minute Whole Pie Health Check. ✳️ Free up 2-3 hours a week by creating a 'Stop Doing List' - identifying and eliminating tasks that don't move the needle. ✳️ Increase your enjoyment at work by identifying one major frustration in your business and taking a step to eliminate it. Andy's Website : https://thewholepiesystem.com Apple Podcast Timestamps(00:00) - Introduction (01:38) - Welcoming Andy Clark and the Whole Pie System (03:13) - Who is Andy Clark? (05:42) - The Three Pillars: Profit, Impact, and Enjoyment (08:13) - Common Blind Spots for Business Owners (11:51) - From Transactional to Tremendous: The Power of Impact (18:25) - Moneyball for Business: Finding Your Key Metrics (22:28) - Leading vs. Lagging Indicators for Your Business (29:28) - What to Expect from the "Getting the Whole Pie" Book (40:39) - Actionable Takeaway 1: The Whole Pie Health Check (42:02) - Actionable Takeaway 2: The Stop Doing List (45:29) - Actionable Takeaway 3: Eliminate a Frustration (49:02) - Where to Find Andy Clark (49:55) - Outro ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

    52 min
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Building a business around your personal brand comes with its unique set of challenges, but it’s also an opportunity to create massive impact. Join Bob Gentle as he sits down with leading Entrepreneurs, Consultants, Creators, Leaders and Marketers from around the globe to uncover the strategies behind their successful Personal Brand Businesses. You’ll hear real stories of what it takes to thrive in today’s market—without the fluff. This isn’t just another podcast about business success. Every guest is a trailblazer, redefining traditional business models and discovering innovative ways to deliver value, scale their brands, and make a lasting impact—all while building wealth and influence through the power of their personal brands. From up-and-coming entrepreneurs to industry veterans, every episode opens a new window into the dynamic world of expert business owners, creators, and leaders. Each conversation offers fresh insights, actionable takeaways, and the inspiration you need to continue your journey as both a business leader and a person. About Your Host: Bob Gentle is a globally recognized Personal Brand strategist, coach, and the driving force behind AmplifyMe, helping expert business owners scale their brands and businesses worldwide. He’s also the creator of the Personal Brand Business Roadmap™, a step-by-step guide to starting, scaling, or refining your expert business. Download it for free at amplifyme.agency/roadmap. Tune in to Building Your LeaderBrand, rated in the top 2.5% of podcasts globally by ListenNotes, and discover how you, too, can lead with impact and grow your personal brand into a powerful business.

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