Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Linkedin for Expert Business Owners & E

Bob Gentle Personal Branding & Monetization Coach
  • 5.0 (18)
  • Entrepreneurship
  • Updated Weekly

Building a business around your personal brand comes with its unique set of challenges, but it’s also an opportunity to create massive impact. Join Bob Gentle as he sits down with leading Entrepreneurs, Consultants, Creators, Leaders and Marketers from around the globe to uncover the strategies behind their successful Personal Brand Businesses. You’ll hear real stories of what it takes to thrive in today’s market—without the fluff. This isn’t just another podcast about business success. Every guest is a trailblazer, redefining traditional business models and discovering innovative ways to deliver value, scale their brands, and make a lasting impact—all while building wealth and influence through the power of their personal brands. From up-and-coming entrepreneurs to industry veterans, every episode opens a new window into the dynamic world of expert business owners, creators, and leaders. Each conversation offers fresh insights, actionable takeaways, and the inspiration you need to continue your journey as both a business leader and a person. About Your Host: Bob Gentle is a globally recognized Personal Brand strategist, coach, and the driving force behind AmplifyMe, helping expert business owners scale their brands and businesses worldwide. He’s also the creator of the Personal Brand Business Roadmap™, a step-by-step guide to starting, scaling, or refining your expert business. Download it for free at amplifyme.agency/roadmap. Tune in to Building Your LeaderBrand, rated in the top 2.5% of podcasts globally by ListenNotes, and discover how you, too, can lead with impact and grow your personal brand into a powerful business.

  1. 17h ago

    Pivoting from a Position of Strength, with Luria Petrucci

    Most conversations about pivoting assume something has gone wrong. This one doesn't. Luria Petrucci has spent 20 years building audiences online - she started before YouTube existed, she's in the podcast hall of fame, and she has a thriving business. And right now she's doing something that most established people find harder than starting from nothing: choosing to move towards something new when everything is already working. That tension - between what you've built and what you know is next - is one of the most common things I see in the people I work with. The whisper of something more. The idea that's been sitting there for ten years. The version of you that's waiting for permission. Luria names all of it honestly, and that's what makes this conversation worth your time. Three key areas we covered: ✳️ Most pivots feel enormous from the inside - but from the outside, they're usually a small shift, not a leap. What makes them feel massive is releasing the identity and habits that served the old version of you. ✳️ The curse of expertise doesn't just affect your content - it affects your pivot too. Knowing too much can make you want to carry everything across. One video, one takeaway, three bullet points. The same discipline applies to how you communicate who you're becoming. ✳️ The "yapping" trend - casual, handheld, conversational video - works because it signals authenticity and builds parasocial relationships. For anyone in a pivot, it's one of the most accessible ways to build a new audience in parallel with an existing one. Luria's three amplifiers: ✳️ 10x Is Easier Than 2x by Dan Sullivan and Benjamin Hardy - the 10x framework forces you to make genuinely different decisions rather than incrementally better ones. ✳️ Step outside, turn off the phone, and journal without AI. Getting your thoughts out in your own words - not prompted, not polished - reconnects you to who you actually are and what you actually think. ✳️ Release what served the old version of you. Old habits, old identities, old ways of operating become dead weight when you're levelling up. Recognising the difference between what got you here and what will take you further is one of the most underrated things you can do. If this resonated, you'll find more conversations like this every week on Building Your Leader Brand. Follow or subscribe wherever you listen, and if you're on Apple Podcasts, a five-star review goes a long way. Luria's Website : https://livestreamingpros.com/room/ Apple Podcasts Timestamps 00:00 - Welcome and introducing Luria Petrucci 02:27 - Twenty years in video - how it all started 05:34 - Introverts on camera - why it works better than you think 09:20 - The mirror problem - why we see ourselves so harshly 12:00 - The community mirror exercise - what others actually see 15:40 - Leadership, vulnerability, and the reluctance to start again 18:02 - Transmitting on an authentic frequency 19:23 - The curse of expertise - saying less to communicate more 22:31 - One video, one takeaway - the three-question framework 25:32 - Repetition in content - why saying the same thing again is a strategy 27:52 - The yapping trend - casual video and the three universal languages 31:55 - Yapping vs live streaming vs produced video 33:03 - Parasocial relationships and why they feel real 38:01 - Luria's pivot - building in public from scratch 43:40 - Pivoting from a position of strength - the confirmation bias trap 49:39 - Entrepreneurial loneliness and creating space for honest conversations 53:11 - The three amplifiers 58:01 - Amplifier 2 - nature, journaling, and stepping away from AI 01:00:19 - Amplifier 3 - releasing what served the old you 01:00:50 - Where to find Luria and how to join the pivot community ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

  2. Sep 7

    Stop Doing Productivity and Start Being Productive - with Mike Vardy

    If you're someone who has a lot to do, a lot of ambition, and a system that never quite feels like enough - this episode is for you. I sat down with Mike Vardy, productivity strategist and author of the new book Productiveness, to talk about something most productivity content completely misses: the person behind the system. Mike has spent decades in this space - from life hacker contributor to managing editor of LifeHack, to building his own framework called time crafting. And this conversation gets into the territory I find most interesting - not what system to use, but who you need to be to use it well. ✳️ Productiveness vs productivity - Mike draws a sharp distinction between the two. Productivity has come to mean speed and volume. Productiveness, the older word, means being in a state of producing - without sacrificing quality for quantity. ✳️ The nine principles of productiveness - Mike walks through the principles at the heart of his new book: humanness, grace, nuance, cadence, prudence, trust, will, efficacy, and tolerance. These aren't things you check off a list - they're ongoing states that, when practised together, create a genuinely productive person rather than just a busy one. ✳️ Why your system isn't the problem - you are - The tools, frameworks, and methods are only as good as the human running them. As Bob puts it: if you parachuted Gary Vaynerchuk's system into someone else's life, it would collapse in a week. Productiveness starts with understanding what you bring to the equation, not copying someone else's solution. Mike's Amplifiers ✳️ Journal daily - Not a weekly review, just a daily practice. The calendar tells you where to be. The to-do list tracks the details. The journal tells the story - and that's where course correction actually happens. ✳️ Walk regularly - Something about the kinetic motion of moving your body gets your thinking moving too. No agenda required. Just get outside. ✳️ Invest in a good pen - This sounds quirky, but the point is real. When you write with something you value, what you put on the page feels like it matters. It raises the stakes of the moment - and for journaling especially, that changes everything. This episode is one of those conversations I'll come back to. Mike's book Productiveness is available now - and I'd encourage you to pick up a copy. If you're finding the show useful, please hit subscribe or follow wherever you listen. It helps more than you'd think. Timestamps 00:00 - Introduction and why productivity matters 01:39 - Welcome Mike Vardy 02:24 - Who is Mike Vardy and what does he do 03:09 - The new book: Productiveness - and what makes it different 06:51 - Why systems need the right person inside them 08:04 - The nine principles of productiveness: humanness, grace, nuance, cadence and more 12:54 - Why you can't check these principles off a list 13:32 - Accepting you'll never finish everything - and the grief that comes with that 15:28 - Digital productivity systems and the problem of entropy 17:09 - Paper vs digital: why Mike moves tasks to a physical list 19:25 - The danger of optimising your system instead of using it 21:33 - Urgent vs important - and why we keep getting it backwards 24:17 - Fighting fires: the metaphor that's making your priorities worse 24:44 - Mike Vardy's three amplifiers 25:11 - Amplifier 1: journaling 27:02 - Amplifier 2: walking 27:02 - Amplifier 3: a really good pen 29:23 - Contentment as the goal - not happiness 29:48 - Closing reflections and where to find the book Mike Website : https://mikevardy.com Mike's Book ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

  3. Aug 31

    Your brand needs to put identity first, with Julie Diver

    If you've ever commissioned a website or a rebrand and felt like something was off - that it didn't quite land with the right people - this episode gets into why. Julie Diver has been running her creative and growth agency, 39 Steps, since 2003. What she's learned in that time is something most business owners never hear from their designers or web developers: the output is rarely the problem. This episode matters to you because whether you're a consultant, a founder, or a senior leader building authority, your brand is either working for you or against you. And if you haven't done the deeper work first, no amount of beautiful design will fix that. Three things we got into: ✳️ Clarity on who you're actually for has to come before any creative work begins - commissioning design without it is putting money into the wrong place, every time. ✳️ Julie's Market Street methodology - a three-part framework covering discovery, definition, and recommendations - helps leadership teams understand where they really are before deciding what to change. ✳️ Internal buy-in matters as much as external identity - when your team understands and believes in the brand, they become your most credible advocates in the marketplace. Julie's Amplifiers - three things to do straight away: ✳️ Read StoryBrand by Donald Miller alongside They Ask, You Answer by Marcus Sheridan - Julie's two go-to books for anyone serious about messaging and marketing. ✳️ Look at the Brick - a physical device that lets you schedule when you can access apps on your phone. A simple tool for recovering attention and cutting procrastination. ✳️ Pick up The Crossroads of Should and Must by Elle Luna - a beautifully made book about the gap between what we feel we ought to do and what we're actually called to do. Worth it at any stage of business or life. If this episode gave you something to think about, hit the subscribe or follow button wherever you're listening. There's a new conversation every week, and you won't want to miss one. About Julie : https://39steps.co.uk/ Timestamps 00:00 - Introduction00:38 - Welcome and episode overview02:26 - Introducing Julie Diver and 39 Steps04:05 - Why identity has to come before growth04:56 - How the Market Street methodology was born08:19 - The real problem behind "we need a new website"11:25 - Common mistakes clients and agencies both make16:20 - Getting really clear on your target persona17:22 - Why frameworks foster freedom18:33 - Inside the Market Street process - discovery, definition, recommendations24:41 - Discovering a brand rather than creating one28:59 - How internal culture and external brand are connected32:54 - How Julie has sustained and grown a business for over 20 years34:43 - The origin of networking - and why it still works38:21 - Referrals, content, outreach - what actually drives growth42:31 - Why discomfort is worth leaning into43:16 - Julie's three amplifiers50:20 - Where to find Julie and 39 Steps52:35 - Closing thoughts ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. Mentioned in this episode: Signature Studio Get started today - signtaturestudio.me

  4. Aug 24

    Your problem is not the problem, with Ben Robins

    What does it actually take to move from capable professional to recognised authority? And what happens when someone with a serious corporate track record steps back, strips things down, and builds something far more deliberate? That's what this conversation is about. Ben Robbins spent over a decade at the sharp end of e-commerce and consulting - leading EMEA for a global consultancy, growing a team to 20+ people across Europe, and working with household names like Google, Meta, P&G and Unilever. He didn't leave because it wasn't working. He left because something else was pulling harder. This is a conversation about motivation, subtraction, and what it really means to build a business around the life you want - not the one you assumed you should want. ✳️ The presenting problem is rarely the real problem - Ben works by digging beneath the surface to find what's actually driving the challenge. A founder who wanted more sales hires turned out to need a compelling reason for people to join - not a bigger recruiting budget. ✳️ More is not always the answer - one of the most consistent patterns Ben sees is people adding when they should be removing. Identifying what's in the way tends to unlock more than piling on new strategies ever could. ✳️ True motivation changes everything - asking what someone really wants - not just the revenue target, but what it would actually do for their life - is what turns vague goals into something worth working hard for. Ben's Amplifiers ✳️ Start with subtraction - before adding anything new, ask what you could remove that would get you closer to your goal. Strip back what's blocking you before you reach for another tactic. ✳️ Design your ideal ordinary Tuesday - not a fantasy week, not your peak day. Just a good, average Tuesday. What does it look like? Who's in it? What work are you doing? That answer tends to reveal far more about what you actually want than any big goal-setting exercise. ✳️ Set a notional hourly rate - Ben recommends The Almanack of Naval Ravikant as a read that provokes this kind of thinking. The idea of setting a high hourly rate - not as a billing figure but as a filter - helps you get ruthless about what deserves your time and what doesn't. If you found this useful, please take a second to subscribe or follow the show. It really does help, and it means you won't miss conversations like this one. Ben's website: https://www.ben-robins.com/ --- Timestamps 00:00 - Introduction 00:32 - Welcome and context 01:32 - Ben joins the conversation 02:29 - Ben's background - from Amazon consultancy to global e-commerce leadership 05:02 - Why leave a successful corporate career for coaching? 06:22 - What was really driving the decision 08:07 - The patterns Ben sees repeatedly with founders and leaders 09:51 - The presenting problem vs the real problem - a real example 11:59 - Why motivation matters more than targets 13:55 - Pivoting for joy, not accumulation 15:05 - Clayton Christensen and How Will You Measure Your Life? 18:10 - Vision, fulfilment, and letting the picture emerge 20:00 - Michelangelo, subtraction, and remembering what made it brilliant 22:23 - Where business actually comes from - networks, content, and referrals 25:17 - How Ben nurtures relationships deliberately 28:05 - Authenticity, recall, and making content about the other person 31:09 - Social media, face-to-camera content, and genuine connection 36:30 - What's next for Ben - group coaching, webinars, and Cambridge 38:54 - Amplifier 1 - Subtraction before addition 40:10 - Amplifier 2 - Design your ideal ordinary Tuesday 41:15 - Amplifier 3 - The Almanack of Naval Ravikant 46:28 - How to connect with Ben 46:54 - Owner's Trap podcast ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. Mentioned in this episode: Signature Studio Get started today - signtaturestudio.me

  5. Aug 17

    Free your Framework SuperPowers, with Susanna Reay

    If you've been producing content, speaking, consulting, or coaching for a while, you probably know your stuff inside out. But knowing it and being able to transfer it - to clients, audiences, or products that work without you - are two very different things. That gap is exactly what this episode is about. Susanna Rea is a visual framework specialist, author of Framework Thinking, and one of the clearest thinkers I know on how to turn what you already do into something that genuinely scales. This conversation went places I didn't expect, including some honest reflection from me about the times I've left value on the table by not leaning into my own framework when it mattered most. If you're sitting somewhere between being good at what you do and being properly known for it, this one's for you. Visit her website : https://susannareay.com Three things we got into: ✳️ A framework isn't a rigid process map - it's a way of connecting your ideas so your audience understands your value at a glance, stays in your world longer, and can follow the journey without you having to explain it from scratch every time. ✳️ The four elements of Susanna's Framework Thinking model - impact detection, boundary setting, visual recognition, and transfer integrity - with transfer integrity at the centre, because a framework that only works when you're in the room isn't really a framework. ✳️ Why AI is useful at the edges of framework development (spotting patterns in your data, suggesting names) but cannot do the excavation work in the middle - that part has to come from your lived experience, or it'll fall flat the moment someone asks you to speak to it. Susanna's amplifiers: ✳️ Know your way - stay true to your own values and inner wisdom rather than mimicking what others are doing. Intuition is just your gathered thoughts over the years. Trust it. ✳️ Block time to think with pen and paper - step away from screens and give your brain the space to percolate. No agenda. Just see what comes up. ✳️ Lean into persistency over consistency - keep your eye on the goal, but experiment with how you get there. Doing the same thing every day and expecting different results is a trap. If you want to take the next step with Susanna, connect with her on LinkedIn and take her free Natural Authority Style Quiz - it takes under 3 minutes and gives you a personalised starting point for framework thinking. And if this episode has you thinking about your own positioning and how you get known for what you do, the Leader Brand Business Roadmap is a great place to start. It's 50 pages, completely free, and it begins exactly where Susanna does - with the foundations. Follow or subscribe so you don't miss what's coming next. Timestamps 00:00 - Introduction and what a visual framework actually is 04:17 - How frameworks give your business a competitive edge 07:04 - Bob's storey: what happens when you stop using your framework in a sales call 11:11 - Why simplicity is the superpower in framework design 13:13 - Frameworks as a point of competitive difference 15:04 - The four elements of Framework Thinking: impact detection, boundary setting, visual recognition, transfer integrity 20:38 - How to start building your framework (the artist approach) 21:26 - Susanna's SPARK process explained 26:46 - The danger of being everywhere without an anchor 28:18 - Why codifying your thinking eliminates creative and decision fatigue 35:55 - Where AI helps and where it gets in the way 42:04 - How to use the book under deadline pressure 43:19 - Amplifier 1: Know your way 44:19 - Amplifier 2: Pen, paper, and blocked thinking time 46:06 - Amplifier 3: Persistency over consistency 48:43 - How to connect with Susanna ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. Mentioned in this episode: Signature Studio Get started today - signtaturestudio.me

  6. Aug 10

    You need Factory Workers & Free Thinkers. Which are you? - with James Drury

    If you've ever felt like AI is something that's happening to your organisation rather than something you're steering, this episode is for you. James Drury spent a decade rising through the ranks of one of the Middle East's original e-commerce agencies, eventually running operations and AI strategy end to end. What he brings to this conversation is rare - a genuine understanding of how AI works at the enterprise level, and an equally sharp eye for how solo operators and small teams can use it to punch well above their weight. This is a practical episode. No hype, no hand-waving. Just how to actually build something useful. Three key areas we covered: ✳️ The free thinker versus factory worker distinction - not everyone in your organisation will go down rabbit holes with AI, and that's fine. The mistake is expecting them to. Find your free thinkers, let them build the systems, and let your factory workers use those systems to produce. ✳️ Context is the unfair advantage - what separates a mediocre AI user from a genuinely effective one isn't the tool, it's the context. James's approach of running a personal interview with Claude - talking for an hour or more about your goals, your business, your working style - and embedding that into your folder structure is one of those things that sounds obvious once you hear it and completely changes how you work. ✳️ AI as strategist and operator - the goal isn't to use Claude for one-off tasks. It's to wire it into your actual systems via MCP connections and APIs so it can think alongside you as a strategist and execute as an operator. James does this with his accounting, his content system, his calendar - the lot. James's three amplifiers: ✳️ Manage your internal feed - be ruthless about what you consume. The algorithm is not your friend. Curate what's coming in - business, gym, whatever fires you up - and protect your mental state the same way you'd protect your calendar. ✳️ Decide on your trade-offs - if you want abnormal results, you have to make abnormal choices. That means being clear about what you're optimising for and being at peace with what that costs. Less scattered, more locked in. ✳️ Learn AI, every day - not in a burst, not when you feel like it. One session a day, cap your tokens, build something. Do that for six months and you won't recognise how capable you've become. If this episode sparked something, follow or subscribe so you don't miss what's coming next. And if you've got a guest recommendation, I'd genuinely love to hear it. Timestamps 00:00 - Introduction 01:55 - James Drury's background: from junior analyst to COO and Chief AI Officer 05:24 - Free thinkers vs factory workers: finding your AI heroes in a large organisation 09:30 - Why AI amplifies what's already there - systems first, tools second 11:14 - How to drive AI adoption through cultural pull, not top-down push 14:32 - How personality shapes the way you use AI - and where to start 15:50 - Setting up Claude Code: the context interview and building your AI brain 19:28 - Daily strategy sessions with AI: how James uses Claude to decide what to execute 22:36 - MCPs, APIs, and connecting your tools without the technical terror 25:15 - Decision fatigue and letting Claude make the call 27:00 - Building skills in the open: the video game analogy for AI learning 30:31 - How to reorganise a messy Claude Code folder structure 33:40 - Voice vs typing: what works for different kinds of AI users 37:00 - AI slop vs AI-supported content - there's a difference 38:30 - Building a content system: design documents, image generators, and automation 45:35 - Hiring for what you're not good at: the case for a creative director 47:13 - One tool recommendation: Motion AI for time blocking and project management 50:58 - Image generators: James's pick and why 55:16 - Amplifier 1: manage your internal feed 58:14 - Amplifier 2: have fewer commitments, get obsessed with the right things 01:01:15 - Discipline defined: how far you fall, how fast you climb back 01:03:13 - Amplifier 3: learn AI, every single day 01:05:40 - Where to find James Drury and Tattoos and Typewriters podcast ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. Mentioned in this episode: Signature Studio Get started today - signtaturestudio.me

  7. Jul 27

    How You Spend Your Time Builds Your Future, with Gordon Callum

    If you've spent decades building a business, leading organisations, or establishing yourself as the go-to expert in your field, retirement can feel like a cliff edge rather than a launchpad. Gordon Callum knows this territory well. He built Changing Point into a respected change management consultancy over 20 years, then realised - during the pandemic - that he'd done almost no thinking about his own retirement. That moment of clarity led to Retiring Point, and this conversation. This one isn't just for people looking ahead to retirement. The themes here - identity, purpose, planning for transitions, and how you invest your time - apply at every stage of a career. ✳️ The financial side of retirement gets all the attention, but the non-financial side is what determines whether it's fulfilling - identity, purpose, relationships, and the emotional rollercoaster of the transition all need the same planning rigour you'd apply to a business initiative. ✳️ Gordon's behavioural change cycle - awareness, thinking differently, application, and follow-through - transfers directly from change management to retirement planning, including building a rolling 12-month plan towards a clear vision rather than a single grand plan. ✳️ Personality type shapes what a good retirement actually looks like. Extroverted thinkers need goals and competition; extroverted feelers need variety and multiple projects; introverted feelers need a cause to align with; introverted thinkers need structure and rhythm. Gordon's Amplifiers ✳️ Balance the non-financial with the financial - give real attention to purpose, identity, relationship dynamics, and emotional wellbeing, not just the pension pot. ✳️ Retire into something, not from something - spend the 2-3 years before retirement experimenting with projects and possibilities so you have something to run towards from day one. ✳️ If you have a partner, create three retirement plans - your own individual plan, theirs, and a shared plan for what you genuinely want to do together. Communicate all three openly. Timestamps 00:00 - Introduction and welcome 01:55 - Meet Gordon Callum - from Changing Point to Retiring Point 04:10 - Why most senior leaders arrive at retirement unprepared 05:06 - Identity, purpose, and the non-financial side of retirement 07:19 - What does a healthy retirement actually look like? 09:07 - The cliff edge vs the easing-off approach 12:00 - How personality type shapes what fulfilment looks like in retirement 15:50 - What drove the success of Changing Point 18:18 - Client acquisition and the long-term client strategy 19:59 - The frameworks Gordon has brought from Changing Point to Retiring Point 22:27 - The imagination gap and creating a retirement vision 24:21 - How you invest your time today builds your future 26:01 - The danger of going harder in your final 12 months 28:06 - Changing Point to Retiring Point - the shift to a global virtual model 30:58 - Amplifier 1: Balance the non-financial with the financial 33:06 - Amplifier 2: Retire into something, not from something 34:36 - Amplifier 3: Have three retirement plans if you have a partner 37:45 - The Retiring Point scorecard and how to connect with Gordon 39:11 - Wrap-up and close If this episode made you think differently about how you're investing your time right now, hit follow on Apple Podcasts or subscribe on Spotify. A review takes 30 seconds and makes a real difference. ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. Mentioned in this episode: Signature Studio Get started today - signtaturestudio.me

  8. Jul 20

    You Need to Think Like a Magazine to Grow Your Personal Brand, with Rachel Extance

    If you've ever stared at a blank page wondering what to write about, this one's for you. -- This weeks show is brought you by signaturestudio.me -- This week I'm back with my friend Rachel Extance, an award-winning blogger and one of the best thinkers I know on how to make complicated things simple. We first spoke years ago about blogging. This time the conversation goes much further - AI, opinions, personal brand, and what happens when your content starts living in too many places at once. If you're a leader, consultant, coach or founder trying to build authority, this gives you a proper structure for what to say and where to say it. ✳️ The imagination gap - Rachel's "editorial expansion prism" splits your business into five areas: identity and purpose, updates and activity, knowledge and insights, work and projects, and community and participation. Look there first and you'll never run out of things to say. ✳️ Own your platform first - a blog post you create once can become an email, a LinkedIn post, a newsletter or a video script. Post it anywhere else first and you're stuck on the hamster wheel. Post it on your own website first and you're building an asset. ✳️ Treat your business like a magazine - as things grow more complex, think in sections instead of one long list. Clear labels, search boxes and internal links stop people getting lost, and stop your own team duplicating each other's work. Rachel's amplifiers: ✳️ Don't assume people know what you know - share the basics. What feels obvious to you is new information to most of your audience. ✳️ Repeat yourself - only a small slice of your audience sees any single post. Say the same thing again. Nobody's counting. ✳️ Jot things down as you go - keep a simple running list of conversations, questions and moments from your week. Rachel recommends Show Your Work by Austin Kleon if you want a nudge. If this one helped, hit follow or subscribe so you don't miss the next. Timestamps 00:00 Welcome back and introducing Rachel Extance 02:49 Who is Rachel Extance 05:18 AI as an amplifier, not an idea generator 07:15 The imagination gap and the editorial expansion prism 12:23 Why your blog is an owned asset 14:35 Create once, repurpose everywhere 15:07 Finding your voice and having an opinion 21:13 The rule of thirds 22:19 You don't have to be polarising to be distinctive 25:50 Why personality is harder on a blog than on video 27:05 Bringing your audience along on the journey 32:37 Whose story is it to tell 35:41 Managing a complex content ecosystem 41:23 Editorial thinking as a competitive advantage 44:44 Serialisation and Rachel's Coffee House 47:10 Why AI can quietly switch off your own thinking 52:01 What to do when you still can't start 56:24 Rachel's three amplifiers ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. Mentioned in this episode: Signature Studio Get started today - signtaturestudio.me

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Building a business around your personal brand comes with its unique set of challenges, but it’s also an opportunity to create massive impact. Join Bob Gentle as he sits down with leading Entrepreneurs, Consultants, Creators, Leaders and Marketers from around the globe to uncover the strategies behind their successful Personal Brand Businesses. You’ll hear real stories of what it takes to thrive in today’s market—without the fluff. This isn’t just another podcast about business success. Every guest is a trailblazer, redefining traditional business models and discovering innovative ways to deliver value, scale their brands, and make a lasting impact—all while building wealth and influence through the power of their personal brands. From up-and-coming entrepreneurs to industry veterans, every episode opens a new window into the dynamic world of expert business owners, creators, and leaders. Each conversation offers fresh insights, actionable takeaways, and the inspiration you need to continue your journey as both a business leader and a person. About Your Host: Bob Gentle is a globally recognized Personal Brand strategist, coach, and the driving force behind AmplifyMe, helping expert business owners scale their brands and businesses worldwide. He’s also the creator of the Personal Brand Business Roadmap™, a step-by-step guide to starting, scaling, or refining your expert business. Download it for free at amplifyme.agency/roadmap. Tune in to Building Your LeaderBrand, rated in the top 2.5% of podcasts globally by ListenNotes, and discover how you, too, can lead with impact and grow your personal brand into a powerful business.

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