Real Estate Success: The Whissel Way

Whissel Realty Group
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Join us as we dive deep into the art of making more money, effortlessly integrating cutting-edge technology, and transforming your systems into unstoppable profit machines. Hosted by industry expert Kyle Whissel and his head of marketing Bryan Koci, this podcast is your go-to resource for invaluable tips, strategies, and insider knowledge that will take your career to unprecedented heights. Visit TheWhisselWay.com to get even more information, access exclusive resources, and connect with like-minded professionals who are committed to taking their real estate businesses to the next level.

  1. Tax Hacks That Help Real Estate Agents Pay Less

    12/26/2025

    Tax Hacks That Help Real Estate Agents Pay Less

    In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci shift the conversation from making more money to keeping more of it by breaking down practical tax and wealth strategies specifically for real estate agents. They cover why agents earning over $50,000 should consider an S Corp, how hiring family members can legally reduce taxes, and how depreciation, self-directed IRAs, syndications, and the Augusta Rule can dramatically impact an agent’s bottom line. The episode is a tactical overview of how agents can legally lower tax liability, reinvest smarter, and build long-term wealth beyond commissions.   Chapters: 00:00 Intro and why agents overpay in taxes 02:07 Making more money vs keeping more money 05:26 Why every agent is already a business 06:01 S Corp explained and why it matters 08:49 Salary vs distributions and tax savings 13:39 When an S Corp makes sense financially 16:31 Hiring your kids and family legally 20:53 Self-directed IRAs and real estate investing 24:48 Passive investing through funds and syndications 31:16 Depreciation, real estate professional status, and the Augusta Rule

    37 min
  2. How to Lead With Purpose and Build a Thriving Business

    11/21/2025

    How to Lead With Purpose and Build a Thriving Business

    In this episode of Real Estate Success: The Whissel Way, Kyle Whissel sits down with special guest Chantel Ray for a raw, personal conversation about leadership, purpose, and the internal work required to scale a truly fulfilling business. They explore how chasing recognition, production rankings, and new shiny strategies often distract agents from the deeper work that actually transforms their teams and income. Chantel shares lessons from her faith journey, high level masterminds, and the storms that shaped her leadership, while Kyle reveals his own breakthroughs around ego, farming, and transitioning from doing everything to focusing on income generation. Together they offer practical advice for agents who want to grow their business, impact more people, and build a life that aligns with purpose rather than pressure.

    28 min
  3. Will Trump’s 50 Year Mortgage Save Buyers or Break Them

    11/14/2025

    Will Trump’s 50 Year Mortgage Save Buyers or Break Them

    In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci break down Trump’s proposed 50 year mortgage and what it could mean for real estate agents, homebuyers, and the market as a whole. They compare payments between 30 and 50 year loans, explain how affordability changes, outline the dramatic interest differences, and discuss when the product might actually benefit buyers. They also explore potential risks, tax implications, appreciation impacts, and how lenders and agents may respond if this loan product becomes available. Chapters: 00:00 Introduction to the 50 Year Mortgage 01:20 What We Know and What We Assume 04:14 Running Real Mortgage Numbers 06:18 Million Dollar Example Breakdown 07:52 Payment Savings and Affordability 09:35 How Much More Home Buyers Could Afford 12:18 The Real Interest Cost Comparison 18:16 When a 50 Year Loan Might Make Sense 22:08 How Agents and Lenders Might Respond 28:20 Final Thoughts on Pros and Cons

    36 min
  4. How to Find Off-Market Homes for Picky Buyers

    10/31/2025

    How to Find Off-Market Homes for Picky Buyers

    In this episode of Real Estate Success: The Whissel Way, hosts Kyle Whissel and Bryan Koci tackle one of the toughest challenges in real estate: how to find a home for clients with extremely specific wants and needs. Sparked by a real Slack discussion within their team, Kyle and Bryan break down proven strategies that turn effort into opportunity, from high-impact door knocking and personalized letters to leveraging MLS data, agent networks, and social media. They share real-world examples of how agents within their team generated multiple potential listings in just hours and discuss why genuine hustle, collaboration, and creativity will always outperform waiting for leads to appear online.   Chapters 0:00 – The problem: buyers with ultra-specific home requirements 0:41 – Why most agents don’t deserve to get paid 1:00 – Staying relevant in an AI and Zillow world 2:35 – The culture of collaboration at Whissel Beer Group 6:42 – Real success story: two sellers in two hours from door knocking 8:12 – Why a “specific” buyer is a gift 9:01 – The most effective strategy: knock on the damn doors 10:26 – What to bring and what to say when door knocking 14:14 – How to dress, knock, and leave a message 23:00 – Ten more ways to find off-market listings 27:00 – Why door knocking still wins and final takeaways

    29 min
  5. 3 Mistakes That Kill Real Estate Careers (And How to Fix Them)

    10/10/2025

    3 Mistakes That Kill Real Estate Careers (And How to Fix Them)

    In this episode of Real Estate Success: The Whissel Way, Bryan Koci sits down with Brian Danney to uncover the top three mistakes that cause real estate agents to stall or leave the industry, and the single superpower that guarantees success.   From chasing shiny objects to ignoring proven systems, Brian shares insights from over a decade of coaching and leadership experience at Whissel Beer Group. Together, they break down the power of coachability, accountability, and focus, emphasizing that simplicity and implementation, not perfection, are what separate top producers from the rest. Chapters 00:00 – Intro and episode overview 02:23 – Mistake #1: Reinventing the wheel 04:03 – Shiny objects vs. proven systems 06:08 – How to identify distractions in your business 09:48 – Mistake #2: Lack of coachability and accountability 13:36 – Vulnerability and the power of ownership 17:22 – Mistake #3: Why less is more in real estate 19:45 – Managing fewer clients to make more money 22:16 – Using leverage and letting go of control 26:29 – The Superpower: Implementation 29:11 – Getting comfortable being uncomfortable 31:53 – Final challenge for agents: Follow your calendar 3 Key Takeaways for Agents Stop reinventing the wheel — Master what already works before trying to innovate. Simplicity and focus always outperform chaos and distraction. Be coachable and accountable — The most successful agents are humble, willing to learn, and unafraid to own their mistakes. Implement immediately — Speed beats perfection. The agents who take consistent, fast action are the ones who win in the long run.

    33 min
  6. Why Emotional Intelligence Will Outperform Artificial Intelligence

    10/03/2025

    Why Emotional Intelligence Will Outperform Artificial Intelligence

    In this episode of Real Estate Success: The Whissel Way, hosts Kyle Whissel and Bryan Koci dive into lessons learned from Tiger 21, an exclusive network of ultra-high-net-worth individuals.   Kyle shares why attending fewer, more intentional events outside the real estate bubble has accelerated his growth, and reveals two major takeaways: the rising importance of emotional intelligence (EQ) in an AI-driven world and the shift from focusing on short-term income to building long-term net worth through strategic investments. Real estate agents will gain insights into how to think bigger, leverage wealth-building strategies, and develop skills that will keep them relevant and profitable in a rapidly changing industry. Chapters:  00:00 – Why too many real estate events hurt your growth 02:00 – Finding value outside the real estate bubble 04:05 – Choosing the right cadence for events 06:30 – The power of joining EO, Boardroom, and Tiger 21 07:40 – Lessons from the wealthy: parenting and legacy 10:00 – Why curated conversations matter at events 13:30 – Key takeaway: EQ matters more than IQ in the age of AI 17:10 – How to grow your emotional intelligence 22:00 – Net worth vs. income: a wealthy mindset shift 25:00 – Using real estate development and refinancing for tax-free growth

    29 min
  7. How to Move Buyers Forward in Any Market - Creating Urgency in a Non-Urgent Market

    09/24/2025

    How to Move Buyers Forward in Any Market - Creating Urgency in a Non-Urgent Market

    In this episode of Real Estate Success: The Whissel Way, host Bryan Koci sits down with Brian Danney to discuss how real estate agents can create urgency in today’s slower, buyer-driven market. Brian shares practical strategies like defining a buyer’s top five must-haves, holding clients accountable through simple emails, and future-pacing conversations to prepare buyers for writing offers. The episode emphasizes the importance of guiding clients based on their goals, meeting them where they’re at in the buying journey, and building momentum through consistent next steps and promises. Agents will walk away with actionable ways to build trust, inspire confidence, and help buyers make timely decisions without pressure. Chapters 00:00 – Introduction & Guest Intro 01:19 – Brian’s Background in Real Estate 02:28 – Creating Urgency in a Non-Urgent Market 05:25 – Accountability and the Agent’s Role 06:19 – Defining the Top Five Must-Haves 07:30 – Going Deep: Lifestyle vs. Features 11:23 – Using Emails to Build Accountability 13:21 – Understanding Buyer Stages (Awareness, Consideration, Decision) 16:40 – Redrafting Buyer Priorities & Handling Objections 25:32 – Final Advice: Always Create a Next Step 📌 3 Key Takeaways Define the top five must-haves: Simplify buyer priorities into five core needs, then go deeper into why they matter to uncover lifestyle-driven motivations that create urgency. Use accountability systems: Send simple follow-up emails that confirm buyer goals and future pace them toward writing offers, building trust and clarity in the process. Always create a next step: Urgency is built through momentum, so set specific dates and promises that move the client forward and keep the relationship engaged.

    31 min

  8. 09/19/2025

    5 AI Tools Every Realtor Should Know

    In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci dive into the cutting-edge AI tools transforming how real estate agents operate and scale their business. From organizing complex financial data with NotebookLM, to creating polished presentations with Gamma, to coaching calls with Shiloh, they reveal practical applications that save time, improve client interactions, and help agents look more professional. They also cover how they personally use ChatGPT for transcripts, content creation, and email variations, plus creative photo editing with Envato. This isn’t just theory—these are the exact tools they’re using to generate efficiency and revenue today. Chapters 00:00 – The Evolution of Real Estate & AI 01:30 – Why Tools Matter for Realtors 03:45 – Kyle’s Favorite Tool: NotebookLM 05:45 – How to Use AI for Meetings & Content 07:45 – Privacy Concerns Around AI 09:00 – ChatGPT 5.0 & How Bryan Uses It 11:20 – Generating Images & Content Variations 12:30 – Gamma: Next-Level Presentations & Graphics 16:00 – Envato: Easy Photo Editing for Agents 18:10 – Shiloh: AI Coaching for Agent Calls 21:30 – Final Thoughts & Agent Takeaways

    22 min
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About

Join us as we dive deep into the art of making more money, effortlessly integrating cutting-edge technology, and transforming your systems into unstoppable profit machines. Hosted by industry expert Kyle Whissel and his head of marketing Bryan Koci, this podcast is your go-to resource for invaluable tips, strategies, and insider knowledge that will take your career to unprecedented heights. Visit TheWhisselWay.com to get even more information, access exclusive resources, and connect with like-minded professionals who are committed to taking their real estate businesses to the next level.

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