EthicalVoices Mark McClennan, APR, Fellow PRSA

This week on Ethical Voices, Missy Hurley, the co-founder and CEO of B2 Communications, discusses a number of important ethics issues:
·         What to do when advocacy groups change your words to spread misinformation
·         How to deal with biased reporters
·         When ethically to disclose you used AI

Joseph Abreu, the Chief Communications Officer for the Clerk of the Circuit Court and Comptroller of Lee County, Florida, and 2024 National Chair of PRSA., discusses a number of important ethics issues, including:
1) The ethical importance of avoiding even the appearance of impropriety.
2) How to get ahead of AI ethics challenges

Ann Marie Varga, the internal communication manager for AdventHealth discusses a number of important ethics issues including:
1) One key PR ethics lesson from the Pulse nightclub shooting
2) How to protect your (and your team’s) mental health in crisis situations
3) Ethical issues in internal communications

Christie Goodman, the director of communication for the Intercultural Development Research Association, discusses a number of important ethics issues, including:
1) How to avoid using people as props and authentically engage
2) Ethics challenges with assumptions
3) How to effectively engage and learn from diverse audiences
4) How to effectively advance social justice issues 

Joining me on this week's episode is Roy Reid, a senior fellow with the Stockworth Institute, and he is recognized as one of the Top 100 Thought Leaders in Trustworthy Business. He discusses a number of important ethics issues, including:

1) What to do when your client asks you to besmirch the competition
2) How to effectively and ethically build trust
3) What to do when employees, clients and partners break your trust

In November 2023, PRSA issued new ethics guidelines titled “The Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners”.
Michelle Egan, the 2023 National Chair of PRSA and Mark Dvorak, the 2023 Chair of PRSA's Board of Ethics and Professional Standards discuss the AI guidelines and more.