The Equine Business Podcast — Marketing, Mindset, Money & Growth for Equestrian Entrepreneurs

Jenni Bush • Equine Business Strategist & Mentor Equestrian Entrepreneurs
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This podcast is for equestrian business owners who are ready to grow, scale, and make more money without burning out. Hosted by Jenni Bush, The Equine Business Mentor, each episode cuts through the noise with simple equine business strategy, marketing tips, pricing support, and mindset shifts that actually work in the horse world. Whether you're raising your prices, improving your marketing, getting fully booked, hiring help, or building a business that doesn’t depend on you to survive — this podcast gives you the clarity, confidence, and tools to lead your equine business like a CEO.

  1. 3D AGO

    [SHOWS]: Five Questions To Ask Before You Book Any Big Equine Show

    Thinking about booking a big equine show this year? Before you fill in that booking form, there are five key questions I really want you to ask yourself. Shows can be incredible for visibility, connections and long term growth. But they can also be expensive, exhausting and disappointing if you go in without a clear plan. In this episode, I walk you through five grounded questions that will help you decide whether a show is actually the right move for your equine business right now. We talk about defining what success really looks like for you, not in theory but in real terms. Whether that is direct sales, email list growth or meeting a certain type of client. We also cover your true capacity, not just financially but in terms of time, energy and support before, during and after the event. I also dive into the true cost of exhibiting at shows, which goes far beyond the stand fee. Travel, accommodation, stock, display kit, childcare, food, parking and the time away from other income generating work all add up. When you see the full picture, it becomes much easier to make a clear and confident decision. We then look at how a show fits into your bigger business strategy. Is it part of a long term visibility plan or are you secretly hoping it will rescue a slow season on its own? Finally, I share why you need a follow up plan regardless of whether the show feels busy or quiet, so you can make the most of the opportunity either way. These questions are not here to put you off exhibiting. They are here to help you make a solid, strategic decision that supports your business rather than drains it. In this episode we cover:– How to define what success at a show actually means for your business– Checking your real capacity before committing to a big event– The hidden and true costs of exhibiting at equine shows– How shows should fit into your wider marketing and client strategy– Planning what you will do with the results, good or quiet If you are currently considering a big equine show and feel unsure, come and talk it through inside the free Equestrian Business Support Network. And if you are heading to the National Equine Show, come and find me on stand B73 and let me know what you decided. For more see: www.EquineBusinessMentor.com Take the health check here https://equinebusinessmentor.com/healthcheck-page  Join the Equestrian Business Support Network here https://www.facebook.com/groups/EquestrianBusinessSupportNetwork

    7 min

  2. 4D AGO

    244: Big Bold Decisions In Your Equine Business And When To Burn The Barn

    Every so often in business you hit a point where you just know something has to change. An offer, a project, a commitment that once made sense now feels heavy, draining, and completely out of alignment. But letting go feels risky, especially when you have already invested time, money, and energy into building it. In this episode, I’m sharing two big decisions I’ve made recently in my own equine business, including cancelling the Pace and Paddock magazine for the National Equine Show and closing the paid tier of the Equestrian Business Support Network. Both looked good on paper. Both could have carried on. But both felt like a genuine no. We talk about the difference between fear that comes from growth and the deep dread that tells you something is no longer right for you. This is a key leadership skill as an equine business owner. Knowing when to push through and when to make the call to stop. I also explore what it is actually costing you to keep the wrong “barns” standing in your business. Time, energy, headspace, and often your confidence. And why there is never a neat, perfect moment to make these calls. At some point you simply decide to lead. If you’ve been dragging an offer, a client type, or a project along because it feels safe or because you worry about letting people down, this episode will give you permission to reassess and move forward with clarity. In this episode we cover: – Two recent decisions I made to cancel and close parts of my business – How to tell the difference between fear and a true no – The hidden cost of keeping misaligned offers and commitments – Why leadership in your business sometimes means burning part of the barn down to build something better If this episode hits home and you know exactly what needs to change in your business, take some time to journal on it or talk it through with someone you trust. And if you want support from people who truly understand the equine industry, you are very welcome inside the free Equestrian Business Support Network or to explore The Collective. For more see: www.EquineBusinessMentor.com Take the health check here https://equinebusinessmentor.com/healthcheck-page  Join the Equestrian Business Support Network here https://www.facebook.com/groups/EquestrianBusinessSupportNetwork

    9 min

  3. FEB 12

    [SHOWS] I Asked 20 Exhibitors: Is It Worth Exhibiting at the London International Horse Show?

    If you’ve ever looked at a big equine show like the London International Horse Show and wondered “Would this actually be good for my business — or would it finish me off?”… this episode is for you. Instead of guessing, I asked the people who actually exhibited at the London International Horse Show in 2025. In this episode, I break down anonymous feedback from real exhibitors — including product-based businesses, service-based businesses, and those doing both — to help you understand what really happens behind the scenes at a major equine trade show. This isn’t a sales pitch for exhibiting. It’s a realistic look at costs, energy, sales, visibility, and return on investment, so you can make clearer decisions for your business. Why exhibitors chose to attend the London International Horse Show Whether exhibitors felt the show met their expectations Real data on on-stand sales vs enquiries Differences between product-based and service-based businesses What actually made people stop at stands and engage The biggest frustrations exhibitors experienced The reality of staffing, energy, and long show days Whether exhibitors would do the show again — and why How to decide if a big equine show is right for your business this year Big equine shows aren’t automatically good or bad. What makes the difference is strategy, expectations, energy planning, and knowing what success looks like before you book. If you’re considering exhibiting at a major equine show — or wondering whether it’s worth the cost — this episode will help you decide without guesswork. 👉 Want to see the survey data? Send me a message and ask for the screenshots. In this episode, we cover:Key takeaway

    17 min

  4. FEB 11

    243: Why Your Equine Business Loses Momentum (And How To Get It Back)

    Do you ever feel like you start strong in your equine business… and then, without really deciding to stop, the momentum just disappears? You still care.The ideas are still there.But the consistency is gone — and the guilt creeps in. In this episode, Jenni Bush breaks down why equine business owners so often lose momentum, why relying on motivation keeps failing you, and what actually helps you move forward again without burning out or starting from scratch. This episode is for you if: you keep stopping and restarting in your business marketing and follow-through feel heavy instead of simple real life (horses, family, weather, energy) keeps getting in the way you’re tired of feeling behind, even though you’re working hard You’ll learn: what “losing momentum” really looks like (and why it’s not laziness) why motivation isn’t a reliable foundation for your business how small, repeatable actions rebuild momentum in a sustainable way how structure and weekly rhythm help your business survive real life If you want your equine business to feel steadier, calmer, and easier to maintain — even in tired weeks — this episode will help you reframe what’s actually going on and what to do next.

    11 min

  5. FEB 5

    [SHOWS] What It’s Really Like Exhibiting at London International with Karzan Hughes

    In this episode, recorded live at London International Horse Show, Jenni Bush chats with Karzan Hughes, founder of Horse Rider Fitness Academy, about what it really takes to show up at major equestrian events as a business owner. Karzan shares his honest journey from his very first small trade stand to exhibiting confidently at one of the biggest equestrian shows in the UK. They talk about confidence, visibility, learning your ideal customer, and why trade shows are rarely about instant sales and far more about long-term impact. This episode is a must-listen for equine business owners thinking about exhibiting, marketing offline, or building brand presence in a relationship-driven industry. In this episode we cover: What makes the London International Horse Show different from other equestrian events The real cost and value of exhibiting at horse shows Why trade shows are a long-term marketing play, not a quick win Building confidence by putting yourself and your business out there How conversations, referrals, and visibility create ripple effects over time If you’re an equine business owner wondering whether shows are “worth it”, this conversation will give you clarity and perspective.

    6 min

  6. FEB 4

    242: Why Your Marketing Isn’t Landing (And the 3 Fixes That Work in the Equine Industry)

    Why isn’t your equine marketing landing, even when you’re showing up and doing “all the right things”? In this episode, equine business mentor Jenni Bush breaks down why marketing in the equine industry works differently to standard business marketing. The equine market is emotional, relationship-driven, seasonal, and deeply tied to identity and trust, and most marketing strategies completely miss that. Jenni explains the most common equine marketing mistakes, especially talking to the wrong level of audience awareness and relying on logical messaging instead of emotional connection. She shares three practical fixes to help equestrian businesses create clearer, more effective marketing that actually resonates. You’ll learn how to:– Build emotional connection in equine marketing– Improve audience awareness and messaging clarity– Create marketing that feels personal, accurate, and memorable– Stop adding noise and start using effective messaging– Speak to what your audience is already thinking but hasn’t said out loud This episode is essential listening for anyone running an equestrian business who wants better engagement, stronger trust, and marketing that finally makes sense in the equine industry. If your marketing feels busy but ineffective, this will help you fix it. Keywords: equine marketing, equestrian business, marketing strategies, emotional connection, audience awareness, equine industry, marketing mistakes, clarity in marketing, effective messaging, marketing tips

    14 min

  7. JAN 28

    241: Overwhelmed and Burning Out in Your Horse Business? Here’s What to Do About It

    If you’ve been feeling mentally full, emotionally drained, or like you’re constantly on the edge of burnout… this episode is for you. Jenni shares the real reason your horse business feels so hard — and why it’s not your fault. From emotional exhaustion to invisible mental load, we unpack why so many equine business owners are reaching breaking point… and what to do to lighten the load. You’ll learn: What “mental load” actually looks like in the equine world Why your brain feels so foggy and decisions feel so hard How most horse business models are broken (and inherited by accident) Why structure is the real solution (not more hustle) Where to start if you’re overwhelmed and can’t see straight Resources + Links:🎯 Take the Equine Business Health Check: https://equinebusinessmentor.com/healthcheck-page🧠 Join the Equestrian Business Support Network: https://www.facebook.com/groups/EquestrianBusinessSupportNetwork🌐 Learn more: https://equinebusinessmentor.com Leave a Review or SubscribeIf this episode helped you, please leave a review or share it with a fellow equine business owner who needs support.

    8 min

  8. JAN 21

    240: Why You Can’t Stay Consistent in Your Equine Business (And What Actually Fixes It)

    If you run an equine business and constantly tell yourself you “just need to be more consistent”, this episode is for you. In this episode, I’m breaking down why consistency isn’t a motivation or discipline problem — and why trying to do everything is often what keeps equine business owners stuck, busy, and frustrated. I share the pattern I see over and over again with equine business owners, the concept of a weekly anchor, how fake productivity shows up, and the one simple reframe that helps you stay focused without burning out. This episode is about doing less properly, choosing one thing that makes the week count, and learning to lead your business with clarity instead of pressure. In this episode, you’ll learn: Why consistency feels so hard in equine business The difference between being busy and actually moving forward What a weekly anchor is (and what it’s not) How fake productivity keeps you stuck A simple question that helps you regain focus each week If you’re tired of feeling inconsistent, overwhelmed, or like your business never quite settles, this episode will help you slow things down and lead with intention. Links & support: If you want support setting weekly focus and building consistency without doing it alone, you can explore working with me here: 👉 equinebusinessmentor.com

    10 min
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This podcast is for equestrian business owners who are ready to grow, scale, and make more money without burning out. Hosted by Jenni Bush, The Equine Business Mentor, each episode cuts through the noise with simple equine business strategy, marketing tips, pricing support, and mindset shifts that actually work in the horse world. Whether you're raising your prices, improving your marketing, getting fully booked, hiring help, or building a business that doesn’t depend on you to survive — this podcast gives you the clarity, confidence, and tools to lead your equine business like a CEO.

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