Honest Ecommerce

Shopify Expert Chase Clymer

Honest Ecommerce is in the top 5% of podcasts and has been one of Shopify's picks for best business podcasts for years. Shopify Expert Chase Clymer and his guests provide online store owners with honest, actionable advice to increase their sales and grow their business.

  1. 4d ago

    Co-Founder Swim Lanes and the LNDN GRAY Launch Story

    Lndn Gray Co-Founder Tyler Straub is a creative director, photographer, and entrepreneur with more than 13 years of experience building and scaling high-growth brands across the creative, technology, and consumer sectors. Before launching Lndn Gray in 2023, Tyler held leadership roles at high-growth companies including Blade, Bird, and Gametime, where he became known for cross-functional operations paired with strong creative and brand vision. With a background spanning a breadth of industries and roles- including premium lifestyle brands, aviation, live events, celebrity/influencer partnerships, and more- Tyler gained an understanding of brand building, creative partnerships, and rapid scaling with early-stage consumer product ventures and founder-led businesses. As Co-Founder of Lndn Gray, Tyler oversees business development, operations, partnerships, creative direction, and artist curation. Under his leadership, the platform has become known for championing independent and emerging artists worldwide, with a focus on originality, cultural relevance, and accessible contemporary art. Tyler was based in Los Angeles for over a decade and will be spending the next year travelling and working across the globe. In This Conversation We Discuss: [00:00] Intro[00:40] Sponsor: Electric Eye[00:53] Finding niche business ideas in art markets[05:40] Balancing life and business boundaries[08:10] Building transparency with business partners [13:59] Sponsor: Klaviyo[15:57] Dividing new business duties with founders[18:44] Callouts[18:54] Balancing art product quality and pricing[22:45] Expanding markets with product tests[27:27] Sponsor: Intelligems[28:53] Owning up to your customer service gaps[33:47] Sponsor: eFulfillment Service[34:57] Reinvesting revenue back into creative ads[38:18] Hiring expert leaders to scale your brand[40:58] Leading and empowering team members[00:00] Overcoming industry misconceptionsResources: Subscribe to Honest Ecommerce on YoutubeArt for the bold and fearless lndngray.com/Follow Tyler Straub linkedin.com/in/tyler-straubSchedule an intro call with one of our experts electriceye.io/connectMigrate and grow more klaviyo.com/honestBook a demo today at intelligems.io/Lower scale cost today eFulfillmentService.com/honest   If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

  2. Jul 9 ·  Bonus

    Fixing Affiliate Tracking and Fraud: SATHI Founder Yash Chavan

    Yash Chavan is the founder and CEO of SARAL and SATHI. SARAL has helped 200+ DTC brands including Grüns, Spacegoods, and Slumberkins generate over $59M in influencer-driven revenue.  SATHI is his team's newest product: a Shopify-only affiliate platform built around two breakthroughs: cookieless tracking and multi-touch attribution.  Yash is running every SATHI demo personally for a limited time exclusively for Honest Ecommerce listeners. Book your slot by visiting mysathi.io/demo and let them know we sent you. In This Conversation We Discuss:  [00:00] Intro [02:31] Stumbling Into a New Ecommerce Venture [05:34] Sunsetting a Brand to Focus on a New One [07:05] Learning User Needs Through Manual Work [08:54] Matching The Products to Customer Needs  [10:30] Paying for Actual Sales Instead of Ad Clicks  [13:03] Callouts [13:10] Doing The Actual Work To See Business Results [16:10] Prioritizing Active Partners Over Volume  [19:30] Setting Margins for Marketing Expenses [21:37] Targeting Smaller Partners For Better Deals Resources: Subscribe to Honest Ecommerce on Youtube Marketing Platform for Affiliate Brands mysathi.io Influencer Marketing Platform getsaral.com/ Follow Yash Chavan linkedin.com/in/yctheman If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

  3. Jul 6

    Turning Investor No's Into New Networking Leads | Jordan Nathan | Caraway Home

    Jordan Nathan is the Founder and CEO of Caraway, the disruptive, non-toxic and thoughtfully-designed home brand known for its colorful ceramic cookware. Prior to launching Caraway, Jordan was instrumental in the rebranding of Vremi (owned by Aterian, NASDAQ-ATER), where he successfully launched over 200 kitchen products in 18 months that sold into over 1 million homes, and was promoted to CEO of Vremi.  Jordan’s unique experience in the home goods industry as well as his commitment to non-toxic, design-forward, color-rich products allow Caraway to set the standard for quality cookware and design. As a data-driven entrepreneur, Jordan is passionate about letting social-listening drive new product innovations for the brand to expand beyond the kitchen.  Jordan graduated Magna Cum Laude from Colby College in Consumer Psychology and was awarded Forbes 30 Under 30 in 2018. In This Conversation We Discuss: [00:00] Intro [01:30] Learning concrete business operations on the job [04:10] Navigating the challenges of corporate ownership [06:54] Callouts [07:04] Transitioning from employee to solo founder [08:30] Reframing rejection to strategic referrals [11:28] Sponsor: Klaviyo [13:34] Recruiting top-tier talent to an early-stage idea [16:42] Targeting alternative lifestyle niches for growth [18:48] Sponsor: Intelligems [20:17] Expanding into new digital sales channels [22:26] Prioritizing customer convenience for store platforms [23:57] Sponsor: eFulfillment [24:55] Building business momentum around retail cycles [25:49] Designing Ecommerce for lasting profitability Resources: Subscribe to Honest Ecommerce on Youtube Ceramic non-stick cookware carawayhome.com/ Follow Jordan Nathan linkedin.com/in/jordannathanprofile Migrate and grow more klaviyo.com/honest Book a demo today at intelligems.io/ Lower your shipping cost today efulfillmentservice.com/honest/ If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

  4. Jun 29

    Defining Your North Star for Clearer Ad Messaging | Katrina Adams | Timeline

    Katrina is a growth leader with over a decade of experience in DTC marketing, specializing in new customer acquisition, paid media, and creative strategy.  She currently serves as Director of Growth Marketing at Timeline, where she’s helped scale the brand across both nutrition and skincare to nearly nine figures. She’s known for building high-performing acquisition engines by combining data, creative testing, and conversion optimization to drive efficient, scalable growth. In This Conversation We Discuss: [00:00] Intro [01:35] Growing into a marketing leadership role [03:03] Balancing acquisition and lifetime value  [04:56] Defining the North Star for your business [05:56] Sponsor: Migrate [07:53] Diagnosing disconnects in customer journey [01:27] Sponsor: Intelligems [13:53] Structuring landing pages to tell a story [18:22] Sponsor: Electric Eye [19:32] Eliminating buyer confusion to drive sales [22:40] Moving past shotgun marketing tactics [27:18] Callouts [27:28] Diversifying your marketing channels [30:47] Viewing the holistic customer journey Resources: Subscribe to Honest Ecommerce on Youtube #1 Doctor Recommended Urolithin A timeline.com/ Follow Katrina Adams linkedin.com/in/katrinamarieadams Migrate and grow more klaviyo.com/honest Book a demo today at intelligems.io/ Schedule an intro call with one of our experts electriceye.io/connect If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

  5. Jun 25 ·  Bonus

    Balancing Priorities to Secure Ecommerce Stability | Jacques Spitzer | Raindrop | Bonus Episode

    Jacques Spitzer is a 4x Emmy® award-winning creative agency founder who was named to AdWeek’s Agency Vanguard as one of the top 20 leaders shaping the future of advertising. His agency, Raindrop, has generated billions in campaign sales for powerhouse brands like Dr. Squatch, Native and Grüns and insurgent brands like Good Culture, Hello Panda, Magic Spoon and more. Raindrop’s creative force has been showcased by their work on three Super Bowl campaigns and their recent execution of the largest brand launch in Procter & Gamble history for Spruce. As a champion for the next generation of disruptive companies, Jacques serves as a strategic advisor to high-growth CPG brands that Raindrop Ventures has uniquely helped launch and invested in, including Grüns, Laundry Sauce, ForAll, VitaWild, Maeva and Magic Mind. With a trophy case boasting over 50 advertising awards, Jacques’ work is consistently recognized for its rare blend of viral creativity and massive ROI. His insights have been featured in Forbes, AdAge, and Entrepreneur Magazine.  He was recently named one of the “most influential people in San Diego” by the San Diego Business Journal and one of “California’s most visionary CEOs” by the Los Angeles Times, who noted: “Raindrop’s creative success and results have put San Diego on the map for creative work across the country.” In addition to his work in advertising, Spitzer helped produce the full-length documentary Wampler’s Ascent, which won over 38 international film festival awards. In This Conversation We Discuss:  [00:00] Intro [02:43] Scaling Ecommerce through storytelling  [04:41] Maximizing current growth channels first  [08:14] Managing multiple priorities as a founder [10:11] Shifting from product to customer worth [15:26] Callouts [15:36] Overcoming a leader’s limiting beliefs  [24:03] Taking balanced risks to protect equity  [25:17] Combining math with strategic stories Resources: Subscribe to Honest Ecommerce on Youtube Marketing that people love raindrop.agency/    Follow Jacques Spitzer linkedin.com/in/jspitzer5/    If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

  6. Jun 22

    Breaking Out of Promotional Fluff to Scale | Angela Clark - Mubarak | Eclipse Media Advisory Group

    Angela Clark - Mubarak is a senior digital and eCommerce executive with 30 years of experience building and transforming digital businesses at some of the world's most recognized consumer brands — including Patagonia, Levi Strauss, eBay, elf Cosmetics, Williams-Sonoma, True Religion, and Eddie Bauer.  Most recently VP of Digital at Patagonia, Angela now leads Eclipse Advisory Group, a consultancy focused on helping PE-backed brands, legacy retailers, and DTC startups unlock digital growth. She serves on the board of the California State Park Foundation, is an incoming Fellow at the Graham School at the University of Chicago, sits on the Total Retail Advisory Board, and has been recognized as a Direct 60 Honoree and CommerceNext 2024 Leader to Watch. She is based in LA, where is an avid cycler and dog mom to Maximus and Chloe and super auntie to her 12 yr nephew Evan. In This Conversation We Discuss: [00:00] Intro [02:31] Adapting old strategies to new mediums  [07:33] Sponsor: Klaviyo [09:39] Measuring success beyond simple revenue [14:23] Sponsor: Intelligems [16:24] Resisting trends that mismatch your brand [19:14] Sponsor: Electric Eye [20:19] Investing resources where they matter most [24:25] Moving away from the promotional drug [29:27] Callouts [29:37] Defining your target market sweet spot  Resources: Subscribe to Honest Ecommerce on Youtube Retail Legacy Meets Digital Disruption eclipsemedia365.com/ Follow Angela Clark - Mubarak linkedin.com/in/angclrk/ Book a demo today at intelligems.io/ Get your free demo klaviyo.com/honest   Schedule an intro call with one of our experts electriceye.io/connect If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

  7. Jun 15

    Balancing Advanced Tech with Human Discernment to Scale | Laura Cantor | New York & Company

    In this episode, Laura Cantor shares key takeaways from her experience at Vendors in Partnership, including emerging trends in retail, the growing importance of meaningful partnerships, and how brands can cut through the noise in a tech-saturated landscape.  She dives into why people—and the partnerships they build—are still the foundation of innovation and growth, even as AI continues to transform the industry.  Laura also highlights tactical approaches that are driving real results today, including insights on high-impact ecommerce solutions like AfterSell, a platform helping brands maximize revenue through post-purchase optimization.  In This Conversation We Discuss: [00:00] Intro [02:38] Learning the value of brand building [06:20] Sponsor: Migrate [08:19] Prioritizing learning over job titles [12:46] Sponsor: Intelligems [14:46] Overcoming organizational status quo [17:08] Streamlining operations for future tech [21:06] Sponsor: Electric eye [22:14] Optimizing brands for agentic AI search [23:43] Monetizing traffic through retail networks [25:34] Callouts [25:44] Leveraging partnerships for mutual wins [28:00] Emphasizing human strategy alongside AI  Resources: Subscribe to Honest Ecommerce on Youtube Women's apparel specialty retailer nyandcompany.com/ Follow Laura Cantor linkedin.com/in/lauracantor/ Migrate and grow more klaviyo.com/honest Book a demo today at intelligems.io/ Schedule an intro call with one of our experts electriceye.io/connect If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

  8. Jun 11 ·  Bonus

    Prioritizing Core Metrics Before Optimizing | Kevin McLaughlin | SlideRule Analytics | Bonus Episode

    Kevin McLaughlin is a Google Analytics and Tag Manager expert specializing in building custom Google Analytics implementations that give you consistent, accurate, and easy to use results that actually help you make better business and product decisions.  Because of his years of experience in product development and management, he knows how to implement your marketing analytics tools so you can derive new insights from your data. As a developer and engineer, Kevin can deal with any level of technical-detail, from quick audits to in-depth, custom javascript setups and maintenance.  He has worked at both large companies and small startups and have setup analytics for both as well as many blogs, small businesses, and non-profits.  Kevin is currently developing several web-applications myself, which keeps me up to date on the latest web technologies and how to implement analytics effectively with them. In This Conversation We Discuss:  [00:30] Intro [01:30] Solving messy data gaps in business [03:33] Building tools to fix your own pain [04:50] Rebuilding analytics for a new internet era [06:20] Adapting to a more privacy-first internet [06:56] Moving beyond session-centric measurement [08:15] Aligning analytics with real shopping sessions [09:24] Shifting from plug-and-play to custom reporting [10:25] Callout [10:36] Overcoming the GA4 learning curve shock [12:37] Unlocking power in custom GA4 explorations [13:13] Fixing tracking before analyzing performance [14:37] Breaking down how GA4 actually receives data [16:53] Understanding why GA4 misses real orders [18:23] Fixing missing orders with server-side tracking [20:44] Choosing build vs buy analytics tools [21:31] Keeping analytics simple for early-stage stores [22:37] Avoiding over-optimization too early [25:01] Staying grounded in real customer acquisition [25:47] Combining clean data with real interpretation [26:49] Making GA4 implementation simple for merchants Resources: Subscribe to Honest Ecommerce on Youtube The leading GA4 integration for Shopify slideruleanalytics.com/ Follow Kevin McLaughlin https://www.linkedin.com/in/kevin-mclaughlin-1900/ If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

4.9
out of 5
50 Ratings

About

Honest Ecommerce is in the top 5% of podcasts and has been one of Shopify's picks for best business podcasts for years. Shopify Expert Chase Clymer and his guests provide online store owners with honest, actionable advice to increase their sales and grow their business.

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