“The human part is 99 percent. The AI part is maybe 1 percent — even if 100 percent of the manuscript was dumped onto the page by AI.” — Keith Teare on writing with AI What is “real” authorship in our AI age? For That Was The Week publisher Keith Teare, all authorship, even the most AI-enabled, is real. It’s the cave-dwelling Luddites who are the sloppy ones. For Keith, true creativity, in our age of Claude and Gemini, almost requires the use of AI. A couple of weeks ago Keith confessed, or perhaps boasted, that he is writing an AI-assisted book entitled Who Owns Intelligence. This week, publishing discovered what happens when others play the same game without public acknowledgement. So we have the case of the “red-hot” debut novel, fought over by fourteen publishers, dropped overnight when the agent found AI in the mix. “It’s a fantastic book,” the book’s agent acknowledged, before firing its less than transparent author. Which, for Keith, is precisely the scandal. His position, argued in this week’s editorial “AI Detected,” is pretty absolute. Nothing is written by AI, Keith argues, because AI has no will. It doesn’t produce a single word unless asked. The human part is 99 percent, he says, even when 100 percent of the manuscript is spat out by the machine. So the real sin isn’t using AI but not acknowledging its use. So, on Who Owns Intelligence, Keith makes it crystal clear that “AI was heavily used in the writing of this book.” I’m not so sure. Amazon is now infested with AI slop that requires no authorship. Besides, Keith clearly has no love of reading books. He admits to reading only a single volume in the last couple of years. And he’s still smarting from being, in his mind at least, ripped off by the publishing industry for his last published book some 40 years ago. He no longer needs to read books, he pronounces, because his world-view is already set. For a man who thinks he knows everything, AI isn’t scary. Maybe we should rename him Claude. Postscript. Full Keith-style disclosure: these shownotes were produced with the help of Anthropic. When I fed Claude my draft, it responded: “‘Maybe we should rename him Claude’ is a closer I’m contractually obliged to enjoy.” Nothing, as Keith says, is written by AI. Although some algorithms seem to have cheeky opinions of their own. Maybe Anthropic should rename it Keith. Five Takeaways • Nothing Is Written by AI. Keith’s absolutism starts from the machine’s lack of will: AI won’t produce a word unless a human asks. His Who Owns Intelligence — fifteen chapters, arguments, and references — was structured in ninety minutes from years of thinking; the AI produced a manuscript he then shaped, like a color grader working sliders in Photoshop. The human part is 99 percent even when the machine types every word. And authorship was never solitary anyway: Plato’s contemporaries thought writing itself degraded ideas, and no publisher will touch a book that hasn’t passed through an editor and a subeditor. If editing doesn’t change authorship, Keith asks, why would AI? • Transparency, Not Technology. The week’s cautionary tale: a debut novel fought over by fourteen publishers, dropped when the agent discovered AI — while conceding, in the same breath, “it’s a fantastic book.” For Keith the scandal is concealment, not composition: own the tool, as he now does with a strapline under his byline. The detection regime, meanwhile, is collapsing on its own inaccuracy — universities dropped their AI detectors this week, and Substack’s new detection partner scored Keith’s human-shaped editorial as 100 percent AI when a fair reading was 40. Cheating exists only against obsolete rules: the question is moving from did you use AI to how well did you use it. • “The Publishing Industry Is Basically a Scam.” Keith’s response to Andy Hunter’s ban on AI-generated books — from last week’s Keen On interview — was one word: outrageous. There is no such thing as an AI-written book, only good and bad ones; and the true victim of publishing is not the bookstore but the author. Exhibit A: his own 1988 book sold 50,000 copies at £3.99 and earned him roughly £10,000 — about 5p a copy — while Penguin took the rest. The future he wants is direct, author-to-reader, without the middlemen. As for “organic” artisanal literature: real, elite, and tiny — the new vinyl, which is itself cut these days from digital masters. • Sharks, Playing Their Own Book. Leopold Aschenbrenner — fired young from OpenAI, transfigured by one prophetic essay into the “Nostradamus of AI” — saw his $45 billion, heavily leveraged Situational Awareness fund lose $600 million, get margin-called, and sell to Ken Griffin’s Citadel. (He is, Keith suspects, still super rich.) Zuckerberg’s sudden conversion to open source as “the distribution of wealth to the people” struck us both as a bit rich; Amodei’s “I’m not against open source as long as it’s safe” — from a man on record that no AI is safe — translates as: against. Keith’s deeper complaint, from an admiring Claude user: you can’t trust Dario. And China, hardware-constrained, has made open source its national strategy — undermining American foundation-model revenue one cheap routed prompt at a time. • Money Won’t Matter by 2036? Elon Musk predicts money becomes irrelevant within a decade; Vinod Khosla — our post of the week — thinks he might just have a point. Keith, ever the economics tutor, reaches for tendency and ceteris paribus: money is a means of exchange and a store of value, and if abundance drives the labor-value of things toward zero, its irrelevance is not illogical — though between tendency and reality lies a whole ton of variables. I bet the opposite: that by 2036 money will matter more than ever. The problem, we discovered, is the stake — you can’t bet money on money not mattering. Wives and children were proposed and hastily withdrawn (“We’d be losing, Andrew”). Loser buys dinner — at a free restaurant. About the Co-Host Keith Teare is the publisher of That Was The Week, the essential weekly tech newsletter, and founder and CEO of SignalRank Corporation. A serial entrepreneur — co-founder of, among others, EasyNet and RealNames — he was present at the creation of the UK internet and has spent four decades at the intersection of technology, capital, and ideas. He joins Keen On America every Sunday to make sense of the week in tech. His AI-assisted book in progress is titled Who Owns Intelligence. References: • That Was The Week — Keith’s newsletter, including this week’s editorial, “AI Detected.” • The Wall Street Journal — on the red-hot debut novel at the center of publishing’s AI mystery: fourteen publishers, one discovery, one dropped author. • ...