It's Not About The Money

Catherine Morgan

You don't need another budget… you need to feel safe with money. It's Not About The Money is a podcast on women and money mindset for business owners who are done with overgiving, undercharging, and hitting the same income ceiling. Here we talk about the patterns behind your finances and the practical steps to make more, keep more, invest, and build wealth with confidence. We also cover topics around financial coaching and self sabotage with mindset and somatic money incuding nervous system and psychology. Hosted by Catherine Morgan, author, award-winning Financial Wellbeing Speaker, Financial Coach, and trauma-informed coach. Formerly the In Her Financial Shoes Podcast.

  1. 2D AGO

    2026 Planetary Shifts and the New Economy: How Astrology Is Reshaping Money, Work & Power with Jazze Jervis

    his conversation, Jazze Jervis and I explore the significant shifts occurring in the economy and society, driven by planetary changes. We discuss how these shifts impact our understanding of money, power, and personal value, emphasizing the importance of humaneness, visibility, and nervous system regulation in navigating these changes. Our conversation encourages you to embrace curiosity and authenticity as you adapt to the evolving landscape of business and personal growth. Chapters 00:00 Entering the New Economy 01:56 Planetary Shifts and Their Impact 06:59 Navigating Changes in Business and Life 15:56 The Importance of Humaneness in Business 24:51 Visibility and Authenticity in the New Era 32:12 Nervous System Regulation and Decision Making 42:34 Curiosity and Action in 2026 Resources: Watch the 20 Minute Loom Real Time Video on How I built my own personalised AI Money Coach  Join AI Dream Team to learn how to build your own AI dream team Join my Monthly Money Visionary Newsletter for monthly AI Prompts Follow Jazze on Instagram Check out the Energy Guide here Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Sign up to my FREE Newsletter Become a Certified Financial Coach Reveal and Heal The Inherited Money Patterns Keeping You Stuck with the 5 Hidden Money Beliefs Framework Guide Disclaimer: Educational only, not financial advice. Do your own research and seek regulated advice where appropriate. This podcast contains affiliate links. If you make a purchase through these links, I may earn a small commission at no additional cost to you. I only recommend what I truly believe in.

    46 min
  2. FEB 9

    Who Are You When AI Can Do What You Do?

    ught: will people still want to hear from me when AI can give them information instantly? I felt panic - who am I if I'm not a content creator? If you've been feeling that uncertainty too, this episode will completely reframe everything, because it's not really about AI at all. Maybe you're worried AI will replace you or your clients won't need you anymore. Here's what I want to explore - what if this is about something we've been avoiding our entire lives: uncertainty. We spend so much time creating certainty in our careers, finances, and identities, then AI reminds us none of this was ever certain to begin with. Today, I'm diving into why uncertainty equals danger in our nervous systems, how every moment of expansion came through uncertainty, and the three Rs to navigate this threshold - release your performance-based identity, reconnect to your inherent worth, and reclaim your irreplaceable humanity, because AI isn't stealing your identity, it's revealing how you relate to uncertainty itself. Chapters 00:00 Navigating Identity in the Age of AI 08:07 Embracing Uncertainty for Growth 17:43 Practices for Managing Uncertainty 24:37 Reclaiming Your Humanity in an AI World 30:27 Building a Relationship with AI Resources: Learn more about the 3 Prompts Framework Here - AI Dream Team Playbook  Watch the 20 Minute Loom Real Time Video on How I built my own personalised AI Money Coach  Join AI Dream Team to learn how to build your own AI dream team Join my Monthly Money Visionary Newsletter for monthly AI Prompts Listen to me interview Natalie about AI and the future of money here This post contains affiliate links. If you make a purchase through these links, I may earn a small commission at no additional cost to you. I only recommend what I truly believe in and have completed myself. Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Sign up to my FREE Newsletter Become a Certified Financial Coach Reveal and Heal The Inherited Money Patterns Keeping You Stuck with the 5 Hidden Money Beliefs Framework Guide

    29 min
  3. FEB 2

    How AI Will Change the Way You Feel About Money

    The way you've been relating to money is about to fundamentally shift, not because of what AI can do, but because of what it's forcing you to feel. Maybe you're overwhelmed by AI, worried about being replaced, or anxious about putting financial information into something that might not be secure. Here's what I've discovered - that fear isn't really about AI at all. When I first started using AI around money, my entire body felt incredible fear: would people still need me? But all those AI fears - will it replace me, am I techie enough, which tool should I choose - they're the exact same money fears that have been showing up for years, just in a new disguise. Today, I'm exploring why AI is holding up a mirror to our three core beliefs about productivity, worth, and scarcity, how to use AI safely without exposing personal information, and why the real question isn't "will AI replace me" but rather "what becomes possible when I stop replacing my humanity with productivity." Chapters 00:00 The Emotional Impact of AI on Money Management 03:31 Practical Tips for Using AI Safely 08:29 Understanding the Root of AI Anxiety 10:19 Core Beliefs About Worth and Productivity 17:54 Identifying Emotions Linked to Money Beliefs 21:38 Reframing AI as a Tool for Transformation 29:19 Navigating AI Without Losing Humanity Resources: Learn more about the 3 Prompts Framework Here - AI Dream Team Playbook  Watch the 20 Minute Loom Real Time Video on How I built my own personalised AI Money Coach  Join AI Dream Team to learn how to build your own AI dream team Join my Monthly Money Visionary Newsletter for monthly AI Prompts Listen to me interview Natalie about AI and the future of money here This post contains affiliate links. If you make a purchase through these links, I may earn a small commission at no additional cost to you. I only recommend what I truly believe in and have completed myself. Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Sign up to my FREE Newsletter Become a Certified Financial Coach Reveal and Heal The Inherited Money Patterns Keeping You Stuck with the 5 Hidden Money Beli

    37 min
  4. JAN 26

    5 AI Tools That Changed How I Manage Money (As a Financial Adviser)

    As a former financial adviser, I love to geek out on money apps and AI, and I've tested dozens of tools over the last year with five standing out as absolute game-changers. Today, I'm sharing the five AI tools that will help you make better financial decisions: Claude for spotting spending patterns and acting as your behavioural money therapist, ChatGPT for quick financial scenario planning, Perplexity for fact-checking and researching financial products, Notebook LM which turns boring pension statements into engaging podcasts you can listen to on dog walks, and Snoop which monitors your bills to catch overcharges (it found me two forgotten Amazon Prime subscriptions!). I'm diving into exactly how to use each tool ethically, the specific prompts that get the best results, and why these tools aren't about replacing human advice but about removing the overwhelm that keeps you avoiding your finances - because sometimes the right tool can put £95 back in your pocket in just five minutes. Chapters 00:00 Introduction to AI in Money Management 00:31 Exploring Claude: Your Financial Therapist 10:42 Using ChatGPT for Financial Conversations 19:19 Researching with Perplexity 23:55 Audio Learning with Notebook LMM 28:19 Managing Money with Snoop 32:10 Conclusion: Choosing Your AI Tool Resources: Check out Snoop Join me and my mentor online to build your first AI Dream Team Member LIVE Learn more about the 3 Prompts Framework Here - AI Dream Team Playbook  Watch the 20 Minute Loom Real Time Video on How I built my own personalised AI Money Coach  Join AI Dream Team to learn how to build your own AI dream team Join my Monthly Money Visionary Newsletter for monthly AI Prompts Listen to me interview Natalie about AI and the future of money here This post contains affiliate links. If you make a purchase through these links, I may earn a small commission at no additional cost to you. I only recommend what I truly believe in and have completed myself. Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Sign up to my FREE Newsletter Become a Certified Financial Coach Reveal and Heal The Inherited Money Patterns Keeping You Stuck with the 5 Hidden Money Beliefs Framework Guide

    33 min
  5. JAN 19

    How to Build Your AI Money Coach

    As a former financial adviser who's worked with hundreds of people around money, one of the biggest barriers to good financial management isn't the lack of knowledge - it's that gap between knowing what you should do and actually doing it. This gap is created by overwhelm, decision paralysis, fear that money will run out, or shame from comparing yourself to others. This is where AI, when used properly, can remove that friction in ways I've never seen before. Today, I'm sharing my personal framework for building an AI money coach - not just using ChatGPT for random questions, but creating a personalised tool that actually improves your financial decisions. I'm diving into the three essential elements (context, cues, and clarity), what AI can and cannot do with money, how to build safeguards so you're using it effectively not dangerously, and the exact prompts I use - because the future of personal finance isn't about replacing humans with AI, it's about using AI to bridge the gap between knowing and doing. Chapters 00:00 Bridging the Knowledge-Implementation Gap in Finance 02:48 The Role of AI in Financial Management 06:08 Building Your AI Money Coach: The Framework 08:55 Context: Understanding Your Financial Situation 12:09 Cues: Decision-Making Frameworks for AI 18:01 Clarity: Setting Boundaries for AI Interaction 29:56 Practical Steps to Create Your AI Money Coach35:46 The Future of AI in Personal Finance Resources: Join me and my mentor online to build your first AI Dream Team Member LIVE Learn more about the 3 Prompts Framework Here - AI Dream Team Playbook  Watch the 20 Minute Loom Real Time Video on How I built my own personalised AI Money Coach  Join AI Dream Team to learn how to build your own AI dream team Join my Monthly Money Visionary Newsletter for monthly AI Prompts Listen to me interview Natalie about AI and the future of money here This post contains affiliate links. If you make a purchase through these links, I may earn a small commission at no additional cost to you. I only recommend what I truly believe in and have completed myself. Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Sign up to my FREE Newsletter Become a Certified Financial Coach Reveal and Heal The Inherited Money Patterns Keeping You Stuck with the 5 Hidden Money Beliefs Framework Guide

    36 min
  6. JAN 12

    Why You Can't Earn More Than Your Parents Did

    Have you ever noticed that no matter how hard you work or how skilled you become, you seem to hit the same income ceiling over and over again? There's a fascinating concept in financial psychology called your financial set point - an unconscious income limit that most of us cap at roughly the same level our parents earned when we were growing up. When you try to exceed this invisible ceiling, your brain literally hits the emergency brake, triggering self-sabotage, guilt, or an overwhelming sense that you don't deserve more. I experienced this myself when my mum saw my bank statement showing over £50,000 in one month and I immediately downplayed it, feeling this deep shame about earning more easily than she ever did. Today, I'm unpacking why your childhood money environment is a stronger predictor of your financial success than your education or business skills, how unconscious loyalty patterns keep you stuck at your parents' income level, and the four essential steps to gradually expand your nervous system's capacity to hold more wealth - because breaking these patterns isn't just about you, it's about resetting the entire financial landscape for the next generation. Chapters 00:00 Understanding Financial Set Points 07:08 The Impact of Childhood on Financial Success 12:52 Identifying Signs of Financial Self-Sabotage 17:39 Breaking the Cycle of Financial Limitation24:48 Tools for Regulating Financial Anxiety Resources: Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Sign up to my FREE Newsletter Become a Certified Financial Coach Reveal and Heal The Inherited Money Patterns Keeping You Stuck with the 5 Hidden Money Beliefs Framework Guide Check out The Body Of Wealth Listen to The Psychology of Wealth: How to Start Thinking Rich and How to Change Your Beliefs About Money with Dr. Brad Klontz

    36 min
  7. 12/29/2025

    The Money Visioning Ritual For Goal Setting

    Today, I'm sharing a practice that has supported me so much I can't even begin to tell you - one that allows for more flow, more ease, and some wiggle room for change. Traditional goal setting attaches your worthiness to a specific outcome, which means your whole body and nervous system code the entire process as a task you're measured against. If you fear failure, setting a goal activates fear instantly and your body goes into contraction. If you fear success - what happens if I actually achieve this? - you unconsciously self-sabotage. Instead, I'm sharing my four-step money visioning ritual that honours the season you're in, brings all parts of yourself along for the journey, and creates a future so exciting and inspiring that you'll want to follow it rather than feeling like you have to push yourself into rigid frameworks. Chapters 00:00 Introduction to Goal Setting Challenges 03:02 The Money Visioning Process 10:47 Creating an Expansive State for Visioning 16:38 Understanding Your Current Season 29:33 Welcoming All Parts of Yourself 39:03 Vividly Embodying Your Vision43:14 Conclusion and Invitation to Action Resources: Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Sign up to my FREE Newsletter Become a Certified Financial Coach Reveal and Heal the Inherited Money Patterns Keeping You Stuck with the 5 Hidden Money Beliefs Framework Guide Check out The Body Of Wealth Want to coach on money? Work out your personal year Book your 1:1 sessions with Jo Discover why scaling broke me

    48 min
5
out of 5
11 Ratings

About

You don't need another budget… you need to feel safe with money. It's Not About The Money is a podcast on women and money mindset for business owners who are done with overgiving, undercharging, and hitting the same income ceiling. Here we talk about the patterns behind your finances and the practical steps to make more, keep more, invest, and build wealth with confidence. We also cover topics around financial coaching and self sabotage with mindset and somatic money incuding nervous system and psychology. Hosted by Catherine Morgan, author, award-winning Financial Wellbeing Speaker, Financial Coach, and trauma-informed coach. Formerly the In Her Financial Shoes Podcast.

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