34 episodes

Run paid ads profitably, and build marketing follow-up systems that really work.

Maze Marketing Podcast Rob Drummond

    • Business

Run paid ads profitably, and build marketing follow-up systems that really work.

    34: Behavioural Engagement Nurture Sequences (feat. Roland Eva)

    34: Behavioural Engagement Nurture Sequences (feat. Roland Eva)

    We're all familiar with the concept of nurturing potential customers over the buying cycle. But how should you prioritise your efforts?

    One approach is to use something called a 'Behavioural Engagement Nurture Sequence'... where the marketing people receive from you is driven my the recency of their engagement.

    Listen now to learn:


    Why a long-form sales page can easily out-perform webinars and sales teams
    How people really read (and re-read) sales pages
    Whether to use a video sales letter or a long copy sales page (and the one exception)
    How a behavioural engagement nurture sequence differs from a conventional nurture sequence
    Why you need content in multiple formats
    How many emails you really need to write
    What to do with unengaged contacts
    How to organise all your marketing nurture efforts around the principle RFM (recency, frequency and money)
    What a Fibonacci sequence is, and how to incorporate it into your efforts

    Roland's website is www.rolandeva.co.uk. The book Roland mentions is No B.S. Direct Marketing by Dan Kennedy.

    • 58 min
    33: 12 Effective Lead Magnets (feat. James Daniel)

    33: 12 Effective Lead Magnets (feat. James Daniel)

    Offering a 'lead magnet' - an incentive for people subscribing to your email list, is a key ingredient in growing your audience.

    The trouble is, most lead magnets don't work as well as they used to. In this episode, copywriter James Daniel explains:


    Why the humble 'special report' has taken a battering in recent years
    Why lead magnet signup rates have tumbled
    James' insights from testing all kinds of lead magnets
    12-types of lead magnets to consider testing in your marketing
    Why the title of your lead magnet is critically important... and how to get it right
    How long your lead magnet should be
    How to define the scope of your lead magnet
    What to put on your lead magnet thank you pages
    The difference between influence and manipulation
    Whether to focus your lead magnet on pain or gain

    To grab James' full list of 12 effective lead magnets, email james@jamesthecopywriter.co.uk with 'lead magnet' in subject line.

    • 21 min
    32: How to write a truly great book (feat. Vicky Fraser)

    32: How to write a truly great book (feat. Vicky Fraser)

    Vicky Fraser is a former direct response copywriter who now helps people to write outstanding business books. Books that actually change the lives of your readers. Listen to this interview now to learn:


    Why most business books are dull
    How to decide the scope of the book
    Why your book should be a delight to read
    Where to start your planning
    Why the 'big idea' for your book will often emerge over time
    Whether to write your own book... or hire a ghost writer
    Why work with at least one writing accountability partner
    How to plan and protect your writing time
    Why to strictly separate writing and editing
    Why to keep one person in mind when you're writing
    Why your stories and anecdotes don't have to be strictly true
    How to test your stories before including them in your book
    How to reuse and re-purpose content when writing your book
    How to promote your book once it's written (and why to start this NOW)
    How to come up with your book title
    When to write the back blurb (hint: not as you're about to publish the book!)

    Learn more about Vicky's work and grab her book at www.moxiebooks.co.uk.

    • 43 min
    31: Social Proof That Sells (feat. Justin DeMers)

    31: Social Proof That Sells (feat. Justin DeMers)

    Testimonials are a critical part of any marketing and sales system. The problem? Most testimonials are lousy - and fail to reveal the true value you provide.

    Justin DeMers has a different approach to testimonials. Listen now to learn:


    Why your customers have stories your potential customers NEED to hear
    Why a "success story" won't do you much good
    Why the universal thread in any successful story is conflict
    Why perfect testimonials can attract bad clients
    How to ask for great testimonials without feeling awkward
    How to guide your customer through the testimonial
    When to ask for testimonials (not necessarily the end!)
    How to pull customer objections into your testimonials
    Why you should capture your own testimonials
    What format to capture your testimonials in
    What formats to publish in - and why video is king

    You can sign up for Justin's workshops at socialproofclub.com.

    • 41 min
    30: How to Self Publish a Successful Business Book (feat. Mark Beaumont-Thomas)

    30: How to Self Publish a Successful Business Book (feat. Mark Beaumont-Thomas)

    If you sell based on trust and DON'T have a book, it's time to ask why not. In this episode, Mark Beaumont-Thomas explains why and how to write a successful book in a sensible time frame. Listen now to learn:


    Why the barriers to entry in book publishing are lower than ever
    Why you won't make money out of a book in isolation
    Which formats to publish your book in
    Why self-publishing costs are less than you might think
    Pros and cons of Amazon's print-on-demand service (Amazon KDP)
    How to get constructive feedback on your manuscript
    How long your book needs to be
    How to define the scope of the book so you don't run off-track
    Pros and cons of dictating your book draft
    How we published the first edition of Maze Remarketing in under a month
    Why a non-fiction book should pay attention to the narrative arc
    How long it should take to publish a successful business book
    When to cut off one book and start another

    Mark's website is https://lexiconmarketing.co.uk

    • 54 min
    29: Optimising Your LinkedIn Profile (feat. Ted Prodromou)

    29: Optimising Your LinkedIn Profile (feat. Ted Prodromou)

    If like Rob, you're sceptical about the effectiveness of LinkedIn for individual business owners, then listen to this conversation Rob and Jonathan had with Ted Prodromou, author of LinkedIn For Business.

    LinkedIn puts your profile in front of 1000s of people each day. So it's worth spending some time updating and optimising your profile.

    In this podcast, Rob, Jonathan and Ted talk about...


    The importance of using keywords throughout your profile
    Treating your professional headline and summary like a Google ad
    Why using Groups is more challenging than it used to be
    The power of the 'Insight Tag'
    Why you should be posting content to your company page
    The different types of LinkedIn ads that you need to pay attention to
    LinkedIn is not just for B2B
    And why, even with LinkedIn, you should be building relationships with people not directly sell to them.

    You can find Ted online at his website https://yourlinkedincoach.com/

    • 35 min

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