Maze Marketing Podcast

Rob Drummond

Run paid ads profitably, and build marketing follow-up systems that really work.

  1. 036 The True Impact of Page Load Speed on Paid Ads (feat. Dan Wilkinson)

    08/19/2020

    036 The True Impact of Page Load Speed on Paid Ads (feat. Dan Wilkinson)

    Page speed has been a big thing in SEO for a long time. But many people don’t realise that page speed is very important for paid advertising too. Dan Wilkinson started work as an AdWords consultant, but was always deeply interested in Google Analytics. He noticed a few years ago that Google and Facebook were penalising certain advertisers without notice or reason. He started spotting patterns: the things that looked like ad fatigue in Facebook or low impression share in Google were in fact indicators of poor page load speed. Listen now to learn: The typical difference in conversion rate between 2 and 3 seconds Why most web developers are ill-equipped to improve site speed The difference between a ‘web developer’ and a ‘web optimiser’ Where the tipping point in performance now lies How improving your paid speed can improve ad profitability, without changing your ads Why Google has introduced ‘Core Web Vitals’, and why it matters The points deduction on page speed for each incremental second in load time What Google is measuring in terms of page speed and user experience The three measurements Google really cares about How to improve performance with lazy loading Page speed advice for Shopify users Page speed comments on all the main ecommerce platforms Page speed challenges with WordPress The fastest Shopify and WordPress themes The fastest non-WordPress page builder A myth surrounding Google Analytics page load time Why blindly pasting tracking codes into the head of the page can slow page load time by 10-15 seconds How to achieve a 98-100 page speed score The page speed problems caused by video What fonts improve page speed (and which ones harm it!) Dan’s website is https://pagespeedoptimized.com/ (notice also how fast it loads!)

    1h 15m
  2. 35: The Professional Approach To LinkedIn Ads (feat. AJ Wilcox)

    07/19/2020

    35: The Professional Approach To LinkedIn Ads (feat. AJ Wilcox)

    When we talk to people about LinkedIn ads, we usually hear objections such as: “Do they really work?” (Yes) “Aren’t they expensive?” (Cost per qualified lead can be low) It is time to debunk these myths. LinkedIn have put a lot of work recently into their advertising platform. On this episode, we interview LinkedIn Ads expert AJ Wilcox. On the call AJ explained: What ad format to run with 95% of the time Whether to use single image or single video ads Whether to write long or short copy ads Why people go to LinkedIn, and how they respond to ads How we now have engagement retargeting on LinkedIn :-) :-) :-) Why the targeting options on LinkedIn are essential for B2B marketing What customer lifetime value you need to run LinkedIn ads profitably What kinds of offers work on LinkedIn (i.e. what to say in your LinkedIn ads) How to get very senior people to respond to your ads How long to run an offer before changing it What is a reasonable testing budget for new LinkedIn advertisers What’s the lowest budget you can spend to still see results How to complement your paid LinkedIn efforts with organic networking The breakdown between mobile and desktop impressions The two biggest mistakes people make (i.e. how to avoid the ‘LinkedIn Stupidity Tax’) How many ads to test at any time AJ’s website: www.b2linked.com AJ’s free LinkedIn ads checklist: www.b2linked.com/checklist AJ’s course: The LinkedIn learning course on LinkedIn Advertising (free for LinkedIn premium members) AJ’s podcast: The LinkedIn Ads Show Podcast

    53 min

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Run paid ads profitably, and build marketing follow-up systems that really work.