Music Lessons and Marketing

Dave Simon
  • 4.8 (31)
  • Marketing
  • Updated Biweekly

Are you a music school owner eager to grow your teaching business and attract more students? This podcast is your go-to resource for applying proven marketing strategies and business fundamentals tailored to music schools. Learn how to enroll more students, keep them longer, and take your music school to the next level with actionable insights and expert advice. Whether you're just starting out or looking to refine your approach, this podcast will empower you to build a thriving music teaching business.

  1. 1d ago

    How to Know If Your Music School Is Ready to Scale (or Sell) with Brady Davies | EP 288

    In this episode, I sit down with Brady Davies, who went from teaching zero instruments himself to building nine music schools and eventually merging his company with Ensemble Performing Arts. We talk about the moment his wife brought 80 piano students into their living room, the pricing mistake that cost him money for years without him realizing it, and the churn numbers he now watches like a hawk to keep his schools healthy. This one is for any school owner who feels maxed out, unsure if it's time to expand, raise prices, or bring in more help. Brady doesn't sugarcoat the hard parts. He talks openly about the fear of signing his first lease, the friction he and his wife worked through as business partners, and the belief he had to unlearn about what a music school could actually be worth. A few of the big ideas we cover: Why being at full capacity is a sign you're underpriced, not a problem to solve with more square footage The smarter way to test a new location before sinking money into a full buildout How tracking churn, school-wide and teacher-by-teacher, reveals exactly where you're losing students Why the strongest loyalty a family can have isn't to a teacher, it's to your school's culture In this episode, you'll learn: How to test a price increase without scaring off your current families A simple way to open a second or third location without betting the farm on it What churn rate actually signals about your teachers, and how to fix it before it costs you students Why credentials don't always predict which teachers keep kids enrolled How to build the kind of loyalty that makes it hard for a teacher to poach your families What it really takes to step back from the day-to-day and let your school run without you davesimonsmusic.com

  2. Jul 20

    What a Bored 8-Year-Old Taught Me About Getting Kids to Practice | EP 287

    In this episode, I talk about the real reason so many students quietly lose interest in lessons, and why it has nothing to do with talent, motivation, or how good the teaching is. I share the story of a student named Marcus, a kid who went from showing off Queen bass lines to watching the clock, and what that pattern taught me about a structural problem hiding inside almost every private lesson. If you've ever had a parent tell you their kid "just won't practice," this episode gets at what's actually going on underneath that. Key ideas covered in this episode: Why better teaching, better communication, and practice incentives don't fix declining engagement The real difference between kids who stick around and kids who quietly fade out Why most "group classes" aren't actually solving the problem they think they're solving How reframing the very first lesson changed retention at my own school In this episode, you'll learn: Why a private lesson is one of the most intimidating settings a young beginner will ever walk into, and what that means for retention The one shared trait among the students who kept showing up prepared, without being nagged Why most group classes are secretly just "six private lessons happening in the same room" A simple shift you can make on day one that changes how a beginner experiences their first months of lessons What changed for my students the moment they had a real performance instead of a recital How this approach became a referral engine without me ever asking for referrals davesimonsmusic.com

  3. Jul 8

    The Accidental Fix That Solved My Music School's Practice Problem | EP 286

    In today's episode, I talk about the moment I realized the biggest obstacle to student retention was never the child's effort. It was the model I built my whole school around. I share how I stumbled onto the fix almost by accident, while trying to solve a completely different problem in my studio. Here's what I get into: Why music lessons are the only youth enrichment activity built around a homework requirement The real difference between adult accountability and peer accountability, and why it matters so much for a child's motivation The accidental discovery that came from trying to serve kids under seven How repositioning the private lesson as a destination instead of a starting point changed my retention and my bottom line In this episode, you'll learn: Why the practice problem was never really about practice at all What every other youth activity understands about motivation that most music schools miss How a program I built to solve a completely unrelated problem ended up fixing my biggest retention issue Why I was nervous to tell parents there was no at home practice requirement, and why it became my strongest selling point How shifting to a group first model helped solve my teacher shortage without me even trying A simple structural shift you can make in your own school to build identity, community, and retention from day one davesimonsmusic.com

  4. Jun 28

    The Real Reason Families Quit Music Lessons (It's Not What You Think) | EP 285

    In this episode, I want to revisit one of the most downloaded topics in the seven-year history of this podcast: the practice problem. But I'm coming at it differently this time. Because I don't think we've been solving it at the right level. We've been focused on fixing problems inside our model without asking whether the model itself is the problem. That's the question I want you to sit with today. Topics we dig into: Why parents anticipate conflict before the first lesson even starts How music lessons compare to every other activity in the youth enrichment category Why the practice battle is a design problem, not a motivation or curriculum problem What group programs and ensembles do differently, and why it works Why declaring your lessons are "fun" doesn't actually fix anything In this episode, you'll learn: Why families quit over practice friction that was built into your model long before they met you How soccer, dance, martial arts, and theater eliminated the homework problem entirely, and what music schools can learn from it Why students in ensemble and group programs stay longer and practice more willingly The difference between treating the symptom and fixing the root cause of student dropout Why social accountability is a more powerful motivator for kids than parental pressure or teacher expectations What the most successful music schools have quietly figured out, and how they've built something around the private lesson that changes everything davesimonsmusic.com

  5. Jun 20

    Why Most Group Music Classes Fail (And What Successful Schools Do Differently) | EP 284

    Most music school owners who've tried group classes have walked away thinking the same thing: parents just prefer private lessons. I thought that too. And I was wrong. In today's episode, I dig into why group classes fail at so many schools, and why the answer has almost nothing to do with curriculum. The real issue is something most owners never consider: the difference between a group class and an ensemble. One feels like a compromise. The other changes kids' lives. And once you understand that distinction, everything about how you build your program shifts. Key Ideas in This Episode Why parents don't actually prefer private lessons, they prefer transformation The design flaw that causes most group classes to feel like divided private lessons Why ensemble programs create identity, and why identity is what keeps students enrolledThe student who never missed rehearsal, even though he barely practiced The four things every successful group program creates (and what happens when any one is missing) In This Episode, You'll Learn: Why almost every other children's activity is group-based, and what that tells us about what parents are really buying The specific structural mistake schools make when they add group classes, and the simple mindset shift that fixes it How an ensemble creates a sense of belonging that makes kids genuinely not want to quit Why a student's identity as a musician matters more for retention than their skill level does The four pillars of group programs that actually work: identity, belonging, performance, and pathways What your school would look like if you thought about the next ten years of a student's journey, not just the next semester davesimonsmusic.com

  6. Jun 11

    What Youth Sports Know About Retention That Music Schools Don't | Ep 283

    What if the families leaving your school aren't actually leaving because of sports or busy schedules? What if there's something deeper going on that most schools aren't building on purpose? In this episode, I explore one of the most important retention insights I've come across in years of running music schools: the difference between students who do music and students who become musicians. Youth sports accidentally get this right all the time. Music schools often accidentally get it wrong. And once you see the structural reason why, you can start to fix it. What We Cover • Why the same child who cried when soccer was cancelled shrugged when piano was cancelled • How identity drives behavior far more reliably than interest or motivation • Why sports accidentally build tribes while music schools sometimes accidentally build customers • What I unexpectedly discovered when I built Kidzrock • Practical questions every music school owner should sit honestly with right now IN THIS EPISODE, YOU'LL LEARN: • Why families rarely quit activities their child has deeply claimed as their own — and what that means for your school • The real difference between "I want to learn guitar" and "I am a guitarist" (it sounds small, but it changes everything) • How sports create belonging accidentally through structure, and how music schools can engineer the same thing on purpose • Specific low-lift tactics to create identity and community without overhauling your entire program • The three questions your students are silently asking that determine whether they stay or leave • Why your teaching is probably already great — and why that might not be the thing to focus on right now davesimonsmusic.com

  7. May 28

    Recitals Are Band-Aids: Why Music Schools Are Solving the Wrong Problem | EP 282

    Most music schools run two or three recitals a year and call it a retention strategy. I used to think that was enough, too. In this episode, I want to challenge that assumption, because I think it's costing schools more students than they realize, and the fix has nothing to do with running better recitals. In today's episode, I break down why recitals work when they do work, what's actually happening in a parent's mind when they re-enroll after a shaky performance, and why building your retention around two big events a year is less of a strategy and more of a rescue operation. Here's what I cover: Why parents don't quit because their kids hate music, they quit because confidence quietly erodes What a recital actually does inside a parent's brain (it's not what most of us think) Why "the problem is practice" is the wrong diagnosis almost every time What soccer gets right about retention that music schools keep getting wrong The visibility gap that's silently draining families between your recitals In this episode, you'll learn: Why recitals are "confidence restoration events" and what that actually means for how you run your school How to map parent confidence across your school year and see exactly where families are slipping away Why blaming practice charts and accountability systems is solving the wrong problem What the real lever for retention is, and why almost no one in this industry is building around it How to start thinking about weekly visibility instead of relying on two big moments a year What changes when you stop asking "how do we run a better recital?" and start asking a much bigger question   davesimonsmusic.com

  8. May 20

    The Visibility Gap: The Hidden Retention Problem Killing Music Schools | EP 281

    Most music school owners are fighting a retention problem they don't fully understand yet. Parents aren't quitting because their kids aren't improving. They're quitting because nobody ever showed them that they were. In this episode, I share a simple, practical tool that any teacher can start using this week to close what I call the "visibility gap" and keep more students enrolled for the long haul. What we cover: Why marketing promises and lesson experiences often don't match up How the visibility gap silently drives your dropout rate A simple end-of-lesson formula that takes 30 seconds and changes everything Why talking to parents about scales and method books is costing you students What parents are actually paying for (it's not what most teachers think) In this episode, you'll learn: Why "we're too busy" is almost never the real reason a family quits How to make student progress visible to parents who don't have trained ears The exact before-and-after formula to use at the end of every lesson Why timing your encouragement matters more than you think How saying the right thing in front of both the parent and child creates a moment that makes families want to stay Why retention improvements are harder to measure than ad results, and why that's exactly why most school owners ignore them   davesimonsmusic.com

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4.8
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About

Are you a music school owner eager to grow your teaching business and attract more students? This podcast is your go-to resource for applying proven marketing strategies and business fundamentals tailored to music schools. Learn how to enroll more students, keep them longer, and take your music school to the next level with actionable insights and expert advice. Whether you're just starting out or looking to refine your approach, this podcast will empower you to build a thriving music teaching business.

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