The RoadFS Podcast

Jody Sedrick

Jody Sedrick and Rod Puzey of Zenware and RoadFS explore the movers and shakers of the automotive detailing industry. Every Thursday we interview detailers, members of the IDA, suppliers, vendors, and other detailing professionals that are impacting and driving the auto detailing industry.  Do you have someone interesting in the Detailing World you'd like us to interview? Let us know and we'll get them on. Hosted by Jody Sedrick and Rod Puzey Thank for listening to The RoadFS Podcast is a production of Zenware and RoadFS

  1. 4d ago

    614 - 30% More Productivity: What Changed When His Niece Joined the Business?

    What happens when you leave the corporate world, start a mobile detailing business, and then bring your niece along for the journey?This week on The Detail Bookie Podcast, Jody Sedrick and Rod Puzey sit down with Torrey and Mya of Pearl’s Auto Recon, an uncle-and-niece team building a detailing business in the Greater Cincinnati and Northern Kentucky area.Torrey shares his journey from managing a corporate retail operation to becoming an entrepreneur, why getting fired became the push he needed to build something of his own, and how he developed Pearl’s Auto Recon around the idea of being "uncommon."Mya also shares what it was like leaving fast food and stepping into the detailing industry while balancing school and work. Together, they talk about learning the business, building systems, working as a team, and what it means to grow a business with family.We also dig into some important lessons for detailing business owners, including:• Why hiring for the right behaviors can matter more than experience• How Mya helped create a 30% lift in productivity• Building systems that allow a team to work more efficiently• The transition from mobile detailing toward a shop• Why you shouldn't compare your Chapter 1 to someone else's Chapter 10• How ego can get in the way of business growth• Understanding chemicals and materials instead of simply learning a process• Why customer expectations should drive the service you provide• The importance of tracking your numbers and building systems early• Why training and mentorship can accelerate your development• How family can become part of a successful businessMost importantly, this conversation is about building a business that serves people rather than simply chasing the next milestone.Connect with Pearl’s Auto Recon:PearlsAutoRecon.comInstagram: https://www.instagram.com/pearls_auto_recon/If you're a detailing business owner, mobile detailer, or someone thinking about getting into the industry, there's a lot to take away from Tory and Maya's story.Chapters:0:00 A Unique Uncle-Niece Detailing Partnership1:59 From Corporate Management to Detailing3:23 The True Benefits of Entrepreneurship4:58 The Struggle to Build a Unique Identity9:08 Maya’s Perspective on Joining the Business11:51 Hiring Based on Behavior Over Experience43:51 Advice for Aspiring Young Entrepreneurs👍 Like the video💬 Leave us a comment🔔 Subscribe for more episodes of The Detail Bookie Podcast#AutoDetailing #MobileDetailing #DetailingBusiness #AutoRecon #PearlsAutoRecon #DetailBookie #DetailingBusinessOwnerHosts: Rod Puzey & Jody SedrickGuests: Torrey & Mya — Pearl’s Auto ReconRoadFS / DetailBookie Podcast

    614 - 30% More Productivity: What Changed When His Niece Joined the Business?
  2. Sep 18

    613 - Is Your Shop Ready for the PDR and Detailing?

    This week, we sit down with Lee Roth to talk about the upcoming PDR Expo and the newly added Detail Intensive, happening September 24–26 in Las Vegas.PDR Expo is expanding — for the first time ever, Detail Intensive is joining the show as an official part of PDR Expo, bringing the paintless dent repair and auto detailing worlds together under one roof. In this episode, Lee Roth (PDR trainer, head trainer at Dent King) and Darryl Wolf (windshield chip repair & coatings expert) join the show to talk about why this merger has been years in the making, why "add-on services" is the wrong way to think about auto recon, and why most shop failures come down to business skills, not trade skills.We also get into: the psychology of finishing a dent right (the last 5–10% is the hardest part), why "there's no such thing as perfect" panel, viral PDR "fixes" that don't hold up in person, setting customer expectations instead of chasing your ego, and the story of the time a truck backed over Jody's BMW (12.5 hours to fix).Event details:PDR Expo — September 25–26, at the Rio, Las VegasDetail Intensive Training — September 24, making its debut as part of PDR Expo (free with expo registration)Admission: $60 for the full expo, includes free Detail Intensive trainingMore info: pdrexpo.com | pdrexpo.com/detailintensiveGuests: Lee Roth, Darryl WolfAlso mentioned: Steve Costa (PPF trainer), Todd Suda (Dent King)Subscribe for more conversations with the people building the auto recon, PDR, and detailing industries.Lee will break down what’s on the agenda, what you can expect from the three-day event, and why this could be an opportunity to discover new ways to grow and expand your business.Don’t miss another episode of the RoadFS / DetailBookie Podcast, designed to help you discover new ideas, strategies, and opportunities to grow your detailing and auto recon business.

    613 - Is Your Shop Ready for the PDR and Detailing?
  3. Sep 11

    612 - How to Build a Business That Runs Without You

    What would happen if you left your detailing business for two weeks? For Kyle Clark of Extreme Detailing, that question became a real-world test. Kyle spent an incredible trip traveling through South Africa with his family while his detailing business continued operating back home. But making that possible took much more than simply hiring employees. It required systems, SOPs, checklists, clear expectations, training, accountability and learning how to trust his team. In this episode of the RoadFS DetailBookie Podcast, Kyle Clark joins Rod Puzey and Jody Sedrick for a wide-ranging conversation about what it really takes to build a detailing business that can operate without the owner. We talk about: • Training and mentoring younger employees• Why employees need guidance, not just instructions• The difference between confidence and competence• Creating SOPs and checklists that actually get followed• When it's time to stop coaching and let an employee go• Why “hire slow, fire fast” matters• Building an employee handbook and setting expectations• Using AI to help document employee issues and policies• Creating consistent customer expectations• How technology can give owners visibility when they're away• The lessons Kyle learned from a disastrous vacation experience in 2017• His South Africa trip and how he finally proved his business could operate without him• Why business freedom also comes with responsibility• And the difference between simply “getting it done” and getting it done right Kyle's story is a great reminder that the goal isn't simply to build a business that keeps you busy. It's to build a business with systems, people and processes that allow you to step away without everything falling apart. If you're serious about building a better detailing business, this is an episode you won't want to miss. Subscribe to the RoadFS DetailBookie Podcast and join us every week for conversations about detailing, business, leadership, technology and building a better life through your business. Guest:Kyle ClarkXtreme Detailing AutoFiberHosts Jody Sedrick & Rod PuzeyRoadFS / Detail Bookie Podcast================================RoadFS CRM - https://roadfs.comDetailBooke CRM - https://detailbookie.io

    612 - How to Build a Business That Runs Without You
  4. Sep 6

    611 - The Secret to Building a Brand That Lasts

    Meghan Pourier, CEO of Car Candy and President of the International Detailing Association, joins us for an incredible conversation about what it really takes to build a brand, lead a team, and create a business that lasts.From building Car Candy one brick at a time to leading with integrity and surrounding yourself with smarter people, Meghan shares powerful lessons for detailers, entrepreneurs, business owners, and anyone looking to grow.We talk about the dangers of hype-driven marketing, why relationships and industry collaboration matter, the importance of strategic planning, servant leadership, innovation, and why great detailers don't always automatically become great business owners.Meghan also gives us a behind-the-scenes look at how Car Candy develops new products, listens to customer feedback, and continues to innovate.If you're building a detailing business, growing a brand, or looking for practical leadership advice, this episode is packed with insights you won't want to miss.Chapter Timelines0:00 Building Brands One Brick at a Time3:40 The Trap of Marketing Hype7:21 What Stays and What Fades in the Industry11:31 Strategic Discipline for Creative Minds17:25 First Steps for New Detailers28:41 Innovation and the Product Development Cycle38:01 Boss vs Leader: Defining Your Role52:36 Final Thoughts on Industry GrowthGuest:Megan PoirierCar Candy ProductsCarcandy.comHosts Jody Sedrick & Rod PuzeyRoadFS / Detail Bookie Podcast================================RoadFS CRM - https://roadfs.comDetailBooke CRM - https://detailbookie.io

    611 - The Secret to Building a Brand That Lasts
  5. Aug 17

    608 - Detail Intensive: Learn Profitable Detailing Services You Can Sell Tomorrow

    What if you could add new services to your detailing business—and start selling them almost immediately?In this episode of the RoadFS / Detail Bookie Podcast, we sit down with Darrell Wolf and Sheldon Kay to talk about Detail Intensive, a new hands-on training experience taking place September 24 in Las Vegas ahead of PDR Expo.This isn't just another trade show where you walk around looking at products. The goal is to get detailers hands-on with the tools, products and techniques they can use to expand their businesses.We'll talk about opportunities including:• Headlight restoration• PDR• Paint correction• Ceramic coatings• Odor removal• Vinyl repair• Wheel repair• Seat dyeing• Rock chip repair• Windshield repair• Window tint• PPF for cars and boats• Boat detailing and reconditioning• Environmental remediation• Building a stronger online presence• Adding new services and turning them into revenueThe bigger message is simple: Don't just be the person who washes or details the car. Become the trusted advisor for your customer's vehicle.You'll also hear why Darrell, Sheldon and the RoadFS team believe smaller detailing businesses and one-person operations need more hands-on education, mentorship and opportunities to connect directly with manufacturers and experienced professionals.Detail Intensive takes place September 24 in Las Vegas, followed by PDR Expo September 25–26.If you're looking for ways to expand your services, increase revenue per customer and learn practical skills you can put to work in your business, this is an event worth checking out.GuestsSheldon Kaye - PDR Expo https://pdrexpo.comDarrel Wolf - Www.odormeds.comJoin hosts Jody Sedrick & Rod PuzeyRoadFS / Detail Bookie Podcast 0:00 A New Era for Detailers and PDR Pros1:55 Inside the PDR Expo Experience3:55 Introducing the Detail Intensive6:58 Diversifying Your Service Offerings10:44 Detailing in a Box: Essential Skills20:19 Is This the West Coast MTE?34:04 Registering for the Upcoming Events

    608 - Detail Intensive: Learn Profitable Detailing Services You Can Sell Tomorrow
  6. Aug 10

    607 - The Biggest Marketing Mistake Detailers Are Making

    In this episode of the RoadFS / Detail Bookie Podcast, Rod Puzey and Jody Sedrick sit down with Alex Lara, founder of F1nish Coatings and a detailing business owner who has taken his passion for cars from a garage-based operation to building his own coating company.Alex shares the story behind his journey into detailing, what he learned working with other coating companies, and why he decided to create a company focused on supporting installers rather than simply selling more bottles.We also dive deep into the business side of detailing, including:Why Alex believes installer support is missing from much of the coating industryHow F1nish Coatings is building an ecosystem around its installersFactory OS and the tools being developed to help coating installers stay organizedHow detailers can stand out in an increasingly saturated marketWhy old-school marketing and community involvement can outperform simply buying more adsHow detailers can use AI tools like ChatGPT, Claude, and Gemini to develop better local marketing strategiesThe difference between marketing and advertisingWhy building a genuine community is more valuable than simply chasing followersHow to avoid comparing your business to everyone else on social mediaWhy taking care of your body and working smarter is critical for long-term successThe importance of doing good work, showing up on time, treating people well, and building relationshipsAlex also breaks down the F1nish Coatings product lineup and explains the company's approach to developing products around the needs of professional installers.If you're a detailer, shop owner, entrepreneur, or someone looking to build a stronger brand in the automotive industry, there's a lot to take away from this conversation.Chapters:0:00 From Media to Paint Correction3:54 The Birth of a Coating Brand6:19 Prioritizing Installer Support9:01 The Reality of Launching a Brand10:59 Inside the Coating Lineup19:05 Marketing in a Saturated Market37:42 Lessons From Six Years in BusinessWatch, subscribe, and let us know in the comments:What's the biggest challenge you're facing in your detailing business right now?GuestAlex LaraF1nish CoatingWebsite: https://f1nishcoatings.com/Facebook: https://www.facebook.com/profile.php?id=61584476943876Hosts: @JodySedrick  and Rod PuzeyRoadFS / DetailBookie Podcast===========================RoadFS CRM: https://roadfs.comDetailBookie CRM: https://detailbookie.io

    607 - The Biggest Marketing Mistake Detailers Are Making
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About

Jody Sedrick and Rod Puzey of Zenware and RoadFS explore the movers and shakers of the automotive detailing industry. Every Thursday we interview detailers, members of the IDA, suppliers, vendors, and other detailing professionals that are impacting and driving the auto detailing industry.  Do you have someone interesting in the Detailing World you'd like us to interview? Let us know and we'll get them on. Hosted by Jody Sedrick and Rod Puzey Thank for listening to The RoadFS Podcast is a production of Zenware and RoadFS

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