The RoadFS Podcast

Jody Sedrick

Jody Sedrick and Rod Puzey of Zenware and RoadFS explore the movers and shakers of the automotive detailing industry. Every Thursday we interview detailers, members of the IDA, suppliers, vendors, and other detailing professionals that are impacting and driving the auto detailing industry.  Do you have someone interesting in the Detailing World you'd like us to interview? Let us know and we'll get them on. Hosted by Jody Sedrick and Rod Puzey Thank for listening to The RoadFS Podcast is a production of Zenware and RoadFS

  1. 2d ago

    608 - Detail Intensive: Learn Profitable Detailing Services You Can Sell Tomorrow

    What if you could add new services to your detailing business—and start selling them almost immediately?In this episode of the RoadFS / Detail Bookie Podcast, we sit down with Darrell Wolf and Sheldon Kay to talk about Detail Intensive, a new hands-on training experience taking place September 24 in Las Vegas ahead of PDR Expo.This isn't just another trade show where you walk around looking at products. The goal is to get detailers hands-on with the tools, products and techniques they can use to expand their businesses.We'll talk about opportunities including:• Headlight restoration• PDR• Paint correction• Ceramic coatings• Odor removal• Vinyl repair• Wheel repair• Seat dyeing• Rock chip repair• Windshield repair• Window tint• PPF for cars and boats• Boat detailing and reconditioning• Environmental remediation• Building a stronger online presence• Adding new services and turning them into revenueThe bigger message is simple: Don't just be the person who washes or details the car. Become the trusted advisor for your customer's vehicle.You'll also hear why Darrell, Sheldon and the RoadFS team believe smaller detailing businesses and one-person operations need more hands-on education, mentorship and opportunities to connect directly with manufacturers and experienced professionals.Detail Intensive takes place September 24 in Las Vegas, followed by PDR Expo September 25–26.If you're looking for ways to expand your services, increase revenue per customer and learn practical skills you can put to work in your business, this is an event worth checking out.GuestsSheldon Kaye - PDR Expo https://pdrexpo.comDarrel Wolf - Www.odormeds.comJoin hosts Jody Sedrick & Rod PuzeyRoadFS / Detail Bookie Podcast 0:00 A New Era for Detailers and PDR Pros1:55 Inside the PDR Expo Experience3:55 Introducing the Detail Intensive6:58 Diversifying Your Service Offerings10:44 Detailing in a Box: Essential Skills20:19 Is This the West Coast MTE?34:04 Registering for the Upcoming Events

    608 - Detail Intensive: Learn Profitable Detailing Services You Can Sell Tomorrow

  2. Aug 10

    607 - The Biggest Marketing Mistake Detailers Are Making

    In this episode of the RoadFS / Detail Bookie Podcast, Rod Puzey and Jody Sedrick sit down with Alex Lara, founder of F1nish Coatings and a detailing business owner who has taken his passion for cars from a garage-based operation to building his own coating company.Alex shares the story behind his journey into detailing, what he learned working with other coating companies, and why he decided to create a company focused on supporting installers rather than simply selling more bottles.We also dive deep into the business side of detailing, including:Why Alex believes installer support is missing from much of the coating industryHow F1nish Coatings is building an ecosystem around its installersFactory OS and the tools being developed to help coating installers stay organizedHow detailers can stand out in an increasingly saturated marketWhy old-school marketing and community involvement can outperform simply buying more adsHow detailers can use AI tools like ChatGPT, Claude, and Gemini to develop better local marketing strategiesThe difference between marketing and advertisingWhy building a genuine community is more valuable than simply chasing followersHow to avoid comparing your business to everyone else on social mediaWhy taking care of your body and working smarter is critical for long-term successThe importance of doing good work, showing up on time, treating people well, and building relationshipsAlex also breaks down the F1nish Coatings product lineup and explains the company's approach to developing products around the needs of professional installers.If you're a detailer, shop owner, entrepreneur, or someone looking to build a stronger brand in the automotive industry, there's a lot to take away from this conversation.Chapters:0:00 From Media to Paint Correction3:54 The Birth of a Coating Brand6:19 Prioritizing Installer Support9:01 The Reality of Launching a Brand10:59 Inside the Coating Lineup19:05 Marketing in a Saturated Market37:42 Lessons From Six Years in BusinessWatch, subscribe, and let us know in the comments:What's the biggest challenge you're facing in your detailing business right now?GuestAlex LaraF1nish CoatingWebsite: https://f1nishcoatings.com/Facebook: https://www.facebook.com/profile.php?id=61584476943876Hosts: @JodySedrick  and Rod PuzeyRoadFS / DetailBookie Podcast===========================RoadFS CRM: https://roadfs.comDetailBookie CRM: https://detailbookie.io

    607 - The Biggest Marketing Mistake Detailers Are Making

  3. Aug 4

    606 - Learn to Detail Historic & Exotic Cars at Petersen Museum

    If you're serious about becoming a better detailer, this is one training event you don't want to miss.In this special episode of the RoadFS / Detail Bookie Podcast, hosts Rod Puzey and Jody Sedrick sit down with Dave Sanchez and Rigo Santana to discuss one of the industry's most unique hands-on detailing experiences.Taking place at the legendary Petersen Automotive Museum, this three-day training brings together some of the biggest names in professional detailing, including SONAX, FLEX, Lake Country, AutoFiber, Dr. ColorChip, Gold Standard, and more.In this episode you'll learn:• Why training on museum-quality vehicles is unlike anything else• How to properly care for historic, classic, exotic, and modern vehicles• When NOT to perform paint correction• Metal polishing techniques from industry experts• Hands-on polishing, coatings, pad selection, and paint evaluation• Why this training is designed for beginners, enthusiasts, and experienced professionals alikeWhether you're an experienced detailer or just getting started, this conversation offers valuable insight into professional techniques that can elevate your skills and your business.GuestsDavid SanchezCollector of CarsPetersen Automotive MuseumRigo SantanaMaster TrainerSonax USA👍 Like this video if you enjoyed it.💬 Tell us in the comments what training has had the biggest impact on your detailing career.🔔 Subscribe for more interviews with detailing professionals, manufacturers, and business owners.

    606 - Learn to Detail Historic & Exotic Cars at Petersen Museum

  4. Jul 31

    605 - The Biggest Mistake New Detailers Make (And How to Avoid It)

    This week on the RoadFS / Detail Bookie Podcast, we're joined by Cole McCrary, Marketing & Sales Coordinator and Head Trainer at SONAX USA.Cole shares what he's learned after nearly a decade in the professional detailing industry—from training thousands of detailers to working alongside some of the biggest names in automotive appearance.In this episode we discuss:• The biggest mistakes new detailers make• Why professional training matters more than YouTube videos• What separates successful detailing businesses from everyone else• The future of SONAX products and detailing technology• Running a profitable detailing business• Building a brand in the detailing industry• Why business systems are just as important as detailing skills• Upcoming SONAX training at the Petersen Automotive Museum• SEMA, Detail Fest, and where the detailing industry is headedWhether you're just starting your detailing business or looking to grow an established operation, this conversation is packed with practical advice that can help you become a better detailer and a better business owner.GuestCole McCrarySonaxhttps://sonaxusa.comHosts:Jody Sedrick RoadFS/DetailBookie PodcastRoadFS CRM - https://roadfs.comDetailBookie CRM - https://detailbookie.io👍 Like this video if you found it helpful.💬 Subscribe for weekly interviews with industry leaders.🔔 Turn on notifications so you never miss an episode.

    605 - The Biggest Mistake New Detailers Make (And How to Avoid It)

  5. Jul 27

    604 - PPF is Changing the Detailing Game—Here's Why

    What if you could add hundreds—even thousands—to every customer ticket without finding a single new customer? In this episode, we're breaking down exactly how successful detail shops are doing it. Join Jason Otterness - Car Supplies Warehouse, Kirk Evans, and the Details of the Roundtable join us to discuss why today's successful detailing businesses are evolving into complete vehicle protection centers—not just detail shops.In this episode you'll learn: Why PPF is one of the fastest-growing profit centers in detailingEasy PPF add-on services you can start offering immediatelyHow ceramic coatings, window tint, and PPF work togetherThe biggest mistakes new PPF installers makeWhy training and networking can accelerate your business growthHow to work ON your business instead of IN your businessProven ways to increase your average ticket and boost profitability 🚗 Join Us for the 3-Day Details of the Roundtable Training Ready to take your business to the next level? August 20–22, 2026 📍 Romeoville, Illinois (Chicago Area)Spend three days learning from some of the industry's best, including: Jason Otterness Kirk Evans Rain Albertson Rashid Baker Mike Rhines And other industry-leading trainers This hands-on event covers: ✅ Paint Correction ✅ Ceramic Coatings ✅ Paint Protection Film (PPF) ✅ Window Tint Fundamentals ✅ Business Growth Strategies ✅ Marketing & Scaling Your Shop ✅ Networking with fellow detailers Whether you're just starting out or looking to add premium services to your shop, this training is designed to help you grow your skills—and your profits. 👉 Register today: https://detailsoftheroundtable.com/2026-training If you found this episode helpful, Like, Subscribe, and hit the notification bell so you never miss future conversations with the leaders shaping the automotive detailing industry.💬 Question: What premium service are you planning to add to your detailing business next?GuestsJason OtternessCar Supplies Warehousehttps://www.carsupplieswarehouse.com/Kirk EvansDetailers of The Round Tablehttps://detailersoftheroundtable.com/Hosts:Jody Sedrick and Rod PuzeyRoadFS/DetailBookie PodcastRoadFS CRM - https://roadfs.comDetailBookie CRM - https://detailbookie.io

    604 - PPF is Changing the Detailing Game—Here's Why

  6. Jul 20

    603 - How Elite Detailers Build an UNFORGETTABLE Brand (Most Shops Get This Wrong!)

    What separates successful detailing businesses from everyone else? It's not just skill—it's your brand.In this episode of the RoadFS Detail Bookie Podcast, we sit down with Tony Kiger, owner of Finer Details and Director of Training for Autobahn, Huper Optik, and Edge, to discuss what it really takes to build a memorable detailing business.Tony shares over 20 years of experience working on everything from daily drivers to exotic supercars, including Porsche, Cadillac, and collector vehicles. We dive into: ✅ Building a brand customers never forget ✅ Why training matters more than buying expensive tools ✅ Paint correction mistakes detailers make every day ✅ PPF vs. Ceramic Coatings—when to recommend each ✅ Professionalism that attracts premium customers ✅ Why every detailing business needs a CRM ✅ Knowing your numbers and pricing with confidence ✅ Marketing strategies that bring better clients—not just more clientsWhether you're just starting your detailing business or looking to attract higher-paying customers, this episode is packed with practical advice you can implement immediately. 👍Please Like, Subscribe, and share it with another detailer. Guest: Tony Kiger – Finer Details Hosted by: Jody Sedrick & Rod Puzey ======= RoadFS CRM - https://roadfs.com DetailBookie CRM - https://detailbookie.io #AutoDetailing #PaintCorrection #PPF #CeramicCoating #DetailingBusiness #RoadFS #TonyKiger #Branding #Entrepreneur #SmallBusiness

    603 - How Elite Detailers Build an UNFORGETTABLE Brand (Most Shops Get This Wrong!)

  7. Jul 10

    602 - What's REALLY Holding Your Detailing Business Back?

    In this episode of the RoadFS / Detail Bookie Podcast, we dive into one of the biggest questions every business owner eventually faces:Why isn't my business growing the way I expected?We discuss:✅ Hiring and retaining quality employees✅ Why SOPs matter more than talent✅ Time management for business owners✅ When to hire office staff✅ Setting customer expectations✅ Marketing that actually attracts customers✅ Learning to say NO✅ Why every customer isn't a good customer✅ Building systems that allow you to scaleWhether you're a solo detailer, mobile operator, or running a multi-employee shop, this conversation is packed with real-world lessons from owners who've made the mistakes—and learned from them.We thought this would be the perfect opportunity for a Detailers Forum. We've invited Brian Gitzen, and Timothy MIlls III for an open discussion about this.👇 Tell us in the comments:What's the biggest challenge you're facing in your business right now?Subscribe for weekly conversations designed to help you build a more profitable detailing business.Chapters and Timelines:00:00 Introduction & Upcoming Events02:55 What's the Biggest Challenge in Your Business?05:00 Hiring & Retaining Great Employees07:50 Setting Standards & Customer Expectations10:00 Why Employees Don't Think Like Owners11:30 SOPs: Why Every Detail Shop Needs Them15:00 Managing People Without Burning Out18:45 Training Employees the Right Way23:20 Time Management for Business Owners27:30 When It's Time to Hire31:30 Hiring an Office Manager vs. Another Detailer37:00 Marketing That Actually Works40:30 Different Markets Require Different Strategies44:30 Working with Other Shops & Team Collaboration52:00 Biggest Business Lessons Learned53:30 Learning to Say No56:00 Firing Bad Customers57:45 Final Thoughts

  8. Jul 6

    601 - The Wall of Shame: Turning Detailing Mistakes Into Money

    Matthew Goode of Good Custom Garage (Brooks, KY) grew up polishing aluminum in his hot-rod-legend father's garage at just six years old — and never left the business. On this episode of The Detail Bookie Podcast, Matt opens up about the motorcycle wreck that nearly ended everything, starting a detailing business with zero loans and zero savings, the moment his wife Candace stepped in and became his business partner, and the viral Facebook mistake that accidentally made him hundreds of dollars.We dig into the real, unfiltered side of running a detail shop for 13+ years: the mistakes that built the foundation, why growing too fast kills more businesses than growing too slow, how to set client expectations so you never disappoint, and why "under promise, over deliver" is the only marketing plan he's ever needed — literally zero dollars spent on advertising.If you're a detailer, shop owner, or just love a good comeback story, this one's for you.🔧 Find Matt at Good Custom Garage:https://www.goodescustomgarage.com/Hosts:Jody Sedrick and Rod PuzeyRoadFS / DetailBookie PodcastDetailing CRMsRoadFS - https://roadfs.comDetailBookie - https://detailbookie.com⏱️ Chapters below👍 Like, share, and subscribe so you never miss an episode🎙️ New episodes weekly — join us as we dig deep with detailing business owners, players, and vendors## ⏱️ Chapter Timestamps0:00 Welcome to The Detail Bookie Podcast0:49 Meet Matt Goode of Good Custom Garage1:13 Growing up under a hot rod legend father2:03 ADHD, hyperfocus, and starting the trade at age 62:40 Paying his dues: polishing aluminum and hated jobs4:22 The UPS airplane detailing job5:02 The Facebook post: carburetor vs. EFI mistake7:13 Turning a viral mistake into monetized money8:10 The "Wall of Shame" — owning your mistakes9:29 Looking back on 13 years of mistakes10:03 The motorcycle wreck that changed everything12:01 Losing disability income, no government help13:09 "I guess it's time to start your own business"14:00 Building the business from literally nothing15:07 How Candace joined the business17:00 Working two jobs while Candace was in nursing school18:10 The crisis moment Candace stepped up for good19:28 A fan shoutout and community kudos20:12 Finding your lane in car culture21:25 The value of a mentor and a family legacy22:06 Low barrier to entry, high skill ceiling23:16 The "YouTube certified" detailer debate24:04 Three types of people who get into detailing25:16 Non-competes and high employee turnover27:10 The #1 reason detailers go out of business28:07 Start cheap, upgrade later30:39 How many cars they detail per month31:26 Zero dollars spent on advertising32:53 Classic cars vs. new cars: a different game34:15 Old-school technique: touch, feel, and smell36:43 Raising the next generation in the shop37:30 Working with your spouse: how they make it work40:07 Southern Detailers Conference awards41:20 Why you can't copy someone else's journey41:37 Do a market analysis before you start42:32 Advice for someone wanting to learn the trade44:33 Building a reputation without ever advertising45:22 Different mentors for different growth stages46:25 The hard early years nobody talks about47:16 Be a launching point, not an obstacle48:23 "I can tell you which roads not to take"49:12 Perfectionism and raising perfectionist kids50:12 Setting expectations with every client51:24 Under promise, over deliver52:41 Consistency and training employees right53:55 Final advice: don't give up56:09 Never neglect your family57:07 Future plans: semi-retirement at 4858:58 Becoming an SB3 brand ambassador59:20 Final thoughts and wrap-up

    601 - The Wall of Shame: Turning Detailing Mistakes Into Money
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5
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About

Jody Sedrick and Rod Puzey of Zenware and RoadFS explore the movers and shakers of the automotive detailing industry. Every Thursday we interview detailers, members of the IDA, suppliers, vendors, and other detailing professionals that are impacting and driving the auto detailing industry.  Do you have someone interesting in the Detailing World you'd like us to interview? Let us know and we'll get them on. Hosted by Jody Sedrick and Rod Puzey Thank for listening to The RoadFS Podcast is a production of Zenware and RoadFS

Information

  • Creator
    Jody Sedrick
  • Years Active
    2019 - 2026
  • Episodes
    421
  • Rating
    Explicit
  • Copyright
    © Jody Sedrick
  • Show Website
    The RoadFS Podcast

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