Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Dr. Destini Copp
  • 4.9 (36)
  • Marketing
  • Updated Biweekly

The marketing podcast for entrepreneurs building a digital product business that runs on repeat. Each episode covers digital product marketing strategies, AI tools, and growth systems — so you can generate consistent revenue without constant launches. I’m Dr. Destini Copp, business growth coach and professor. Each episode, I share practical strategies, systems, and AI tools that help entrepreneurs.  If you’re ready to create a business that runs without consuming your life, this show is for you. Learn more at 👉 destinicopp.com

  1. 1d ago

    281: The Funnel Behind a Free Summit, Numbers and All

    Send us Fan Mail A free summit does not make money. The pages behind it do. Registration page, VIP pass, order bump, upsell, membership, and a downsell if they say no to the annual. Steph walks me through the whole thing and I give her the actual numbers, including what the ads cost and how much goes back out to affiliates. In this episode: - The difference between an order bump and an upsell, and how I price each - The conversion rates I expect at every step - Why I use dollars off instead of a percentage above a certain price - The annual first, monthly as the downsell test that surprised me - A $37 VIP pass against a $17 cost per conversion Test the offer before you build another one on top of it. If you want to know where your own funnel is leaking, start with the scorecard. https://scorecard.destinicopp.com/

  2. Aug 19

    280: Three Contractors, Five Hours a Week, One Business I'm Selling

    Send us Fan Mail I spend about five hours a week on HobbyScool. Three contractors run the rest of it, and the last event went out the door without me touching a single funnel. It took years to get here, and nobody starts at five hours a week. Kate Kordsmeier asks how it actually works. Who is on the team, what they own, how I manage people in a different time zone, and the two things I still will not hand off. In this episode: - The three roles that run a business doing an event every month - The twice daily report that replaced most of my management time - Building the thing myself first, then turning it into a skill and handing it over - The two things I will not outsource, and the control freak reason why - How long it actually takes, said honestly If a question keeps reaching you, the answer is missing from your documentation. If you want to build the AI skills that let you hand work off once instead of explaining it every time, that is what we do in the mastermind. https://mastermind.destinicopp.com/

  3. Aug 12

    279: I Bought a Domain on Vacation and Built a Second Company

    Send us Fan Mail Most people know me as the Creator's MBA person. A lot of them have no idea I run a whole second company, in a niche I have zero personal interest in. I am not crafty. I built a craft business anyway. In this episode Kate Kordsmeier interviews me about HobbyScool: where the name came from, the two business models I tried before virtual summits worked, and how the funnel behind a free summit actually makes money. In this episode: - Why I picked a market I am not a customer of - The paid bundles that made revenue but did not grow the list - What a free virtual summit is, and how the VIP pass monetizes it - What speakers get when nobody is paying them to show up - Why I made sure the business was never about me You do not have to love the thing you sell. You have to be right about the market. If you want to know which stage of your own flywheel is holding the rest back, take the scorecard. https://scorecard.destinicopp.com/

  4. Aug 9

    278: Why Our Peer Mastermind Didn't Fizzle Out

    Send us Fan Mail Kate and I live twenty minutes apart in Atlanta and did not know each other. In the exact same month we were both quietly trying to build the same peer mastermind. One person got asked by both of us and said, wait, is this the same thing? This is the behind the scenes of the Weird Hermits, the peer group I credit with more business impact than anything I have paid for. In this episode: - How two people building the same group in the same month found each other - The commitment rule that kept this one from petering out - Where the name came from, and the one it replaced - A normal week: the call, the ads call, the Telegram thread - The debrief calls where we share numbers nobody posts publicly The groups that fizzle are the ones nobody was really required to show up for. If you want a room like this and do not have one to build from, that is what the Council is. https://lab.destinicopp.com/council Learn more about the peer mastermind through Inside the Council: https://lab.destinicopp.com/inside-the-council

  5. Jul 10

    277: Your Lead Magnet PDF Is Dead. Here's What's Replacing It

    Send us Fan Mail Your best PDF is sitting in someone's downloads folder right now, unread. Not because it's bad. Because nobody wants more homework. This episode kicks off Beyond the PDF, my free event, with a look at more than two dozen creators who ditched the static download and built interactive lead magnets instead. Some are converting over 50%. And here's how I made it: I dropped every contributor story into NotebookLM and had it turn them into a two-host deep dive. In this episode: - Why the PDF worked for 20 years and what finally broke it - Why information being free changes what people will trade their email for - Claude artifacts, custom GPTs, and installable AI skills that do the work for your subscriber - Why diagnostic quizzes convert so well, and how to segment every person who takes one - Interactive calculators that let a B2B buyer close their own deal - The low-tech format that converted at over 51% with no AI The takeaway: stop asking your audience to read. Start helping them do. Sign up for Beyond the PDF (free, July 13-31) and build your own modern lead magnet during Get It Done Week, July 27-31: https://lab.destinicopp.com/beyond-pdf-registration

  6. Jun 22

    276: The Best Decision I've Made in My Business (and It Wasn't a Course)

    Send us Fan Mail The best decision I've ever made in my business wasn't a course or a tool. It was joining a small room of people who actually get it. In this episode I walk through why a curated peer mastermind changed how it feels to run my business, and why it's almost never the thing people assume it is. In this episode: - Why the big decisions get lonelier as your business grows - What changes when you stop deciding alone - The hot seat, and why you can't do it for yourself - Why curation is the whole product, and what it actually means - The real cost of staying in a room of one Resources mentioned: - The Creator's MBA Council: https://lab.destinicopp.com/council - The full article on this topic: https://destinicopp.com/blog/curated-peer-mastermind Not ready to apply? Take the inside look first with the free private podcast, Inside the Council: https://lab.destinicopp.com/inside-the-council

  7. Jun 11

    275: I Took My Whole Business Apart. Here's How I Rebuilt It.

    Send us Fan Mail This month I took my entire business apart. Sales pages, offers, what I was promoting, what I was spending money and time on. All of it went on the table. In this behind-the-scenes episode, I walk you through the full rebuild using my own Creator Growth Flywheel. I share where I think the market is headed, why the human element is the one thing AI can't replace, and how that belief is reshaping my events, my offers, and what I chose to cut. In this episode: - Why this rebuild is about where the market is going, not a one-time cleanup - The one thing AI can't replace, and how I'm building around it - A walk through all five flywheel stages: Attract, Engage, Nurture, Retain, Advocate - Why I'm going all in on live events - How I'm rebuilding my lead magnets backwards from the offer - The offer overhaul: the AI Mastermind repositioning, the new Council, and Revenue Stack Studio - How I used AI to build personalized affiliate pages in my partners' own voice - What I cut, including Pinterest and the HelloContent store, and why Your turn: - Got a question or want a hot seat on a future episode? Send it here: https://forms.gle/E71QahCpGjo8pmup7 - Want to speak at an upcoming event? Apply here: https://lab.destinicopp.com/creators-mba-events - Watch for my newsletter survey and hit reply. I read every one. Resources and offers mentioned: - Creator's MBA Events (Beyond the PDF, Closed Door Panel Talks, AI in Action Summit, AI Newsletter Summit, Creator Pivot Summit): https://lab.destinicopp.com/creators-mba-events - Creator's MBA AI Mastermind: https://mastermind.destinicopp.com - Creator's MBA Council (peer mastermind, starts January 2027): https://lab.destinicopp.com/council - Revenue Stack Studio (done-for-you tier): https://lab.destinicopp.com/revenue-stack-studio - Newsletter Profit Club: https://lab.destinicopp.com/newsletter-profit-club - Join the Creator's MBA newsletter: https://signup.destinicopp.com Want a question answered on the show? Send it in here: https://forms.gle/E71QahCpGjo8pmup7

  8. Jun 2

    274: MCPs in Claude: How 6 Founders Are Actually Automating Their Businesses

    Send us Fan Mail Most conversations about AI automation stay theoretical. This one doesn't. I sat down with my peer mastermind, a group we call the Weird Hermits, for a roundtable on MCPs in Claude, also called connectors. These are the tools that let your AI plug straight into the software you already use, like Kit, Airtable, Meta Ads, Shopify, and even Instacart. Six of us walked through exactly what we have running right now, and what it has replaced. In this episode: What an MCP actually is, in plain languageHow the Kit connector surfaces subscriber data you couldn't see beforeThe "drop a CSV and walk away" membership dashboard workflowLive artifacts that pull fresh data every time you open themReading Meta ad performance without ever touching Ads ManagerSkills and scheduled tasks that run your content, support, and reporting for youThe personal-life automations we probably shouldn't admit to (banking, meal plans, groceries)If you have been meaning to get your time back, this is the episode to take notes on. Connect with the founders in this episode: Destini Copp: destinicopp.com | Creator's MBA Boardroom on SkoolMonica Froese: monicafroese.comSteph Blake: theblakecollective.comRuth Poundwhite: ruthpoundwhite.com (Soulful Sales Show podcast + Quietly Ambitious community)Liz Stapleton: Creator Ops Hub on YouTube | elizabethstapleton.comJodi Bourne: jodibourne.com

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4.9
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About

The marketing podcast for entrepreneurs building a digital product business that runs on repeat. Each episode covers digital product marketing strategies, AI tools, and growth systems — so you can generate consistent revenue without constant launches. I’m Dr. Destini Copp, business growth coach and professor. Each episode, I share practical strategies, systems, and AI tools that help entrepreneurs.  If you’re ready to create a business that runs without consuming your life, this show is for you. Learn more at 👉 destinicopp.com

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