Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Dr. Destini Copp
  • 4.9 (34)
  • MARKETING
  • UPDATED WEEKLY

Your go-to resource for building a profitable digital product business that works on repeat. I’m Dr. Destini Copp, business growth coach and professor. Each episode, I share practical strategies, systems, and AI tools that help entrepreneurs: Generate consistent revenue without constant live launchesBuild rinse-and-repeat growth systemsEscape the grind of chasing algorithmsIf you’re ready to create a business that runs without consuming your life, this podcast is for you. Learn more at 👉 destinicopp.com

  1. 18H AGO

    262: How Experts Are Using AI Clones Without Losing Control of Their IP

    Send a text In this episode of the Creator’s MBA podcast, I’m breaking down one of the biggest fears experts have about AI clones: losing control of their IP or misrepresenting their work.  If you’ve built a body of work you’re proud of—a real framework, clear philosophies, trusted judgment—then the idea of an AI speaking for you can feel risky. And I want to assure you: that fear is valid, and there’s a smart way to navigate it. I walk through how experts are using AI clones without diluting their authority or handing out their paid content. You’ll hear how responsible creators are setting boundaries, defining what their clones can and cannot do, and testing their systems the same way they would onboard a team member.  If you've been intrigued by the idea of cloning your expertise but hesitant to move forward, this episode is a must-listen. What You’ll Learn Why the biggest concern isn’t theft—it’s misrepresentationHow experts separate their judgment from their deliverablesSmart boundaries that protect your tone, values, and voiceReal examples of rules experts are building into their clonesWhy saying “I can’t help with that” is actually a trust-builderHow to keep clones inside paid programs without exposing IPThe difference between supporting decisions vs. teaching frameworksAI clones aren’t here to replace your brilliance. They’re here to help you apply it—consistently, at scale, and on your terms. This episode will help you assess whether you’re ready to take that step, and if so, how to do it with clarity and confidence. 🎧 Hit play to learn how to scale your judgment without losing your voice. Mentioned in this episode: AI Clone Implementation Lab

    10 min

  2. 5D AGO

    261: The AI Inbox Shift: Why Your Email Strategy Needs a Job

    Send a text AI is changing how inboxes decide what’s relevant — and a lot of creators are wondering what that means for their email strategy. Here’s the good news: this isn’t a panic moment. But it is a clarity moment. In this episode, I break down what’s actually shifting and why your email strategy needs a job — one that’s clearly connected to your revenue. You’ll learn: What AI inbox filtering is really paying attention toWhy consistency alone isn’t enough anymoreHow to audit your last five emails in under 10 minutesThe difference between “maintaining” a newsletter and designing it intentionallyHow to align your email content with launches, evergreen funnels, memberships, or high-ticket offersIf email plays any role in how you make money, this is worth your attention. Mentioned in this episode: Get your AI Inbox Readiness Check

    14 min

  3. FEB 11

    260: Why Courses Aren’t Supporting Implementation Anymore

    Send a text In this episode of the Creator’s MBA podcast, I unpack why even the best digital courses are struggling to support implementation today. You might have strong content, a clear framework, and students who are genuinely eager to learn—yet still see them get stuck.  The problem isn’t you, your material, or your students. It’s that the course model was never built to support real-time decision-making in complex, ever-changing contexts. I’ll walk you through the real reason this mismatch is happening more often now, and why the solution isn’t always “add more content” or “go live more often.”  You’ll hear how experienced learners, especially, need judgment-based guidance—not just information—and how new delivery models (including AI clones) are starting to fill that gap. What You’ll Learn Why traditional courses struggle with real-world implementationHow learning and working have merged—and what that means for creatorsThe difference between information transfer and context-based supportWhy live calls are helpful but still not enoughThe true scalability challenge behind coaching and hybrid modelsHow AI clones are being used to support implementation (without replacing teaching)Why it’s not about teaching more—it’s about guiding betterIf you’ve ever wondered why your students “get it” during the lesson but freeze during implementation, this episode is for you. You’ll leave with a new lens for evaluating your delivery model—and a preview of how to bridge that gap more strategically. 🎧 Listen now to reimagine how your course can actually support the way people work and learn today. Mentioned in this episode: AI Clone Implementation Lab

    12 min

  4. FEB 5

    259: What an AI Clone Actually Is

    Send us a text In this episode of the Creator’s MBA podcast, I’m demystifying what an AI clone actually is—and how it’s very different from a chatbot or a custom GPT. There’s a lot of hype out there right now, and while those tools have their place, an AI clone serves a completely different function in your business. We’ll walk through how clones are built to apply your unique way of thinking—not just spit out generic answers. I share how they can support your clients when you’re not in the room, and why they only work when your frameworks are already clear and stable. If you’ve been wondering whether a clone could help reduce bottlenecks or improve implementation in your programs, this episode is a must-listen. What You’ll Learn The key difference between chatbots, custom GPTs, and AI clonesWhy AI clones aren’t built for creativity or explorationHow your decision-making process becomes the “engine” of a cloneWhere clones fit best in expert businessesWhy automation and cloning are not the same thingWhat an AI clone needs from you to actually workThe kinds of work AI clones should never try to replaceIf you’re thinking about using AI in your business—but want to do it responsibly, with clarity and intention—this episode will give you a strong foundation. I also share a real-life example of how AI clones can support implementation in online courses without replacing your presence. 🎧 Tune in and find out if your business is clone-ready. Mentioned in this episode: AI Clone Implementation Lab

    13 min

  5. JAN 27

    258: Your Expertise Is Intellectual Property (And How to Scale It Using AI)

    Send us a text Friend, I bet you're sitting on IP you didn't even know you had. What if your most valuable business asset isn’t your course, your funnel, or your content… but your thinking? In this week’s Creator’s MBA podcast, I break down why your expertise is already a form of intellectual property, even if you’ve never labeled it that way,  and what actually turns experience into a real business asset. We talk about: Why most creators accidentally build content libraries instead of business assetsHow your frameworks, methods, and decision-making patterns are the real value in your businessWhat changes when your knowledge becomes something that can exist and operate without youAnd why AI is shifting how creators can scale, not just faster, but smarterIf you’ve ever felt like you’re constantly creating but not really building something that lasts, this episode will change how you think about your business — and what you should be focusing on next. Mentioned in this episode: AI Clone Implementation Lab Other resources: Your Expertise Is Intellectual Property (Even If You’ve Never Thought of It That Way)

    14 min

  6. JAN 21

    257: Why Most Advice Doesn’t Work and What You Learn by Watching Decisions Instead

    Send us a text Most business owners aren’t short on information, they’re stuck because they don’t know which direction deserves their full commitment. I n this episode, I dive into why watching decisions get made in real time teaches you far more than polished advice ever could. I’m taking you behind the scenes into how judgment is built, not by copying what worked for someone else, but by observing how trade-offs are made, what gets prioritized, and what’s left on the cutting room floor.  If you’ve ever felt overwhelmed by choices or unsure which path to take, this episode will help shift how you think about decision-making in your own business. What You’ll Learn: Why advice often loses its value once your business is workingThe real problem behind “I don’t know what to do next”How judgment is built by seeing what almost happenedWhy context matters more than copying successWhat to pay attention to when watching someone make decisionsQuestions to sharpen your own strategic thinkingHow to use this lens to evaluate your own trade-offsIf you’re ready to stop searching for the “right” answer and start building trust in your own thinking, hit play on this episode. And don’t forget to grab the free report I mention—it’s the perfect way to practice this decision-making lens. Mentioned in this episode: Free Report: The Decisions Behind a 17,958-Attendee Creative Event $1M HobbyScool Experiment

    7 min

  7. JAN 18

    256: Why I’m Documenting Decisions, Not Outcomes, as I Grow HobbyScool

    Send us a text We often hear about success after it happens, but what if the real learning is in the decisions, not just the outcomes? In this episode of the Creator’s MBA podcast, I share the real reason behind the $1 million HobbyScool experiment—and it’s probably not what you think. This isn’t about a dramatic pivot or fixing something broken. HobbyScool was working. The experiment started because I realized that, as my business grew, what I needed most wasn’t more case studies or strategies, it was clarity around how decisions are actually made when the outcome isn’t obvious. This episode is a transparent look at why I’m documenting the thinking, the trade-offs, and the context behind every key decision, not just the highlight reel. If you're beyond the beginner stage and craving more nuanced, in-the-moment insight, this is for you. What You’ll Learn: Why I shifted focus from outcomes to real-time decision-makingThe hidden cost of polished success stories and post-mortemsWhat decisions actually look like when the outcome isn’t clearWhy real growth comes from decision patterns—not one big moveHow I’m documenting uncertainty to sharpen judgment (yours and mine)The backstory behind a 17,958-attendee creative event and what really happened behind the scenesHow to access my free “Decisions Breakdown” reportIf you've ever read a case study and still wondered how they actually decided that, this episode will feel like a breath of fresh air. Listen in and grab the free report linked in the show notes to see the real decisions behind the scenes. Mentioned in this episode: Free Report: The Decisions Behind a 17,958-Attendee Creative Event

    9 min

  8. JAN 13

    255: The Only Numbers a Creator CEO Needs to Look at Weekly

    Send us a text The numbers I check every single week (and why they matter more than dashboards) If you’ve ever found yourself buried in data but still unsure about what’s actually moving the needle in your business, you’re not alone. In this episode, I’m sharing the exact weekly numbers I track as a Creator CEO—no overwhelm, no vanity metrics, just high-impact visibility that helps me make better decisions, faster. We’re not diving into spreadsheet chaos or dozens of dashboards. Instead, I’ll show you how to focus on three core areas that give you the clarity to lead your business like a CEO. Whether you’re earning six figures or just starting out, these are the metrics that matter—and the ones you can let go of. What You’ll Learn: Why more data doesn’t equal more clarityThe #1 mindset shift from creator to CEOThe three key questions that guide all my business decisionsHow to identify what’s actually earning in your business right nowWhy cost isn’t just money—and what that means for your offersHow a CEO dashboard helps you scale, simplify, or let goThe reason I check these numbers weekly (not daily, not quarterly)If decision fatigue has been creeping in, this episode will help you cut through the noise and get clear on what deserves your focus. Tune in and let’s build a business that runs with intention—not guesswork. 🎧 Mentioned in this episode: Creator's MBA Lab

    12 min
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About

Your go-to resource for building a profitable digital product business that works on repeat. I’m Dr. Destini Copp, business growth coach and professor. Each episode, I share practical strategies, systems, and AI tools that help entrepreneurs: Generate consistent revenue without constant live launchesBuild rinse-and-repeat growth systemsEscape the grind of chasing algorithmsIf you’re ready to create a business that runs without consuming your life, this podcast is for you. Learn more at 👉 destinicopp.com

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