What comes to mind when you hear the word manufacturing? A factory floor? Machines? Assembly lines? Maybe something dirty, loud, and decidedly old school? It might be time to reimagine that picture. In this special Manufacturing Day episode of the Empowering Women Podcast, Shannon sits down with Catherine Hayes, Director of Industry Solutions at the South Carolina Research Authority (SCRA), to explore what modern manufacturing really looks like and where it may be headed next. From AI and robotics to reshoring and new approaches to workforce development, manufacturing is changing quickly. But this conversation isn't only about technology. Shannon and Catherine explore the people, leadership, and culture needed to turn all that possibility into progress. They talk about breaking down silos, creating room for experimentation, learning across generations, and the wide range of careers available in manufacturing today. Because while the tools may be changing, one thing hasn't: People still matter. As Catherine puts it, even in an increasingly AI-powered world, “You still need a human.” This Manufacturing Day, we're looking beyond the outdated picture of the factory floor and exploring an industry full of technology, creativity, opportunity, and possibility. Welcome to Manufacturing Reimagined. If you are looking for a place to learn more, attend the upcoming 2026 Southeast Manufacturing Conference and Expo! It is November 3 through 5 in Greenville, SC at the Greenville Convention Center. Find out more info here: https://scmanufacturingconference.com/ 💬Gems from Catherine: “AI in manufacturing is going to be the game changer.” “You still need a human.” “The human in the loop is critical, especially now with AI.” “You need to empower people to learn…. empowering them to be able to look outside of the four walls” “Fail fast, fail cheap.” “The right to fail is critical.” Advice: “If I had to put it in two words, I would say, stay curious.” 👋Meet Catherine Hayes: Catherine Hayes brings more than 20 years of international industrial experience across manufacturing, engineering, operations, and technology adoption. As Director of Industry Solutions at the South Carolina Research Authority (SCRA), Catherine works across industry, academia, and technology companies to advance innovation and support industry growth. She also serves as Director of Cross-Sector Partnerships for the NSF Grid Modernization Engine in the Carolinas, helping connect more than 100 partners working to accelerate technology adoption and expand manufacturing capabilities across the region. Throughout her career, Catherine has been a champion for Industry 4.0, digital transformation, and the continued evolution of manufacturing. 🌐Connect with Catherine · South Carolina Research Authority: https://www.scra.org/ · NSF Grid Modernization Engine in the Carolinas: https://carolinasgridengine.com/ · LinkedIn: https://www.linkedin.com/in/catherine-hayes-83a11638/ · Email: catherine.hayes@scra.org · Kalamazoo Wings: https://kwings.com/ EMPOWERING WOMEN IN INDUSTRY LINKS Empowering Women in Industry Membership Empowering Women in Industry Magazine Empowering Women in Industry Website Empowering Women in Industry Virtual Events