Girl Means Business

Kendra Swalls
  • 5.0 (95)
  • VISUAL ARTS
  • UPDATED WEEKLY

Welcome to the Girl Means Business podcast, the ultimate destination for creative female entrepreneurs looking to elevate their small businesses to new heights! Join your host Kendra Swalls, a former teacher turned photographer and marketing expert, as she, and her guests, share invaluable insights and actionable strategies every week.Whether you're just starting out or already on your entrepreneurial journey, this podcast is your go-to resource for inspiration, guidance, and practical tips. Kendra's laid-back and fun approach will make you feel like you're chatting with a close friend over a cup of coffee (or wine...no judgment here).Get ready to dive into engaging conversations with successful female entrepreneurs, industry experts, and thought leaders who have mastered the art of building and growing businesses. They'll share their stories, triumphs, challenges, and insider secrets, giving you the tools you need to navigate your own entrepreneurial path.From marketing hacks and social media strategies to productivity tips and personal development, the Girl Means Business podcast covers it all. Each episode is packed with actionable takeaways that you can implement right away, helping you level up your business game while having a blast along the way.Join the growing community of fierce and fabulous female entrepreneurs who are taking the business world by storm. Tune in to the Girl Means Business podcast every week, and together, let's turn your dreams into reality!

  1. 3D AGO

    How to Make Your Photography Business Stand Out in 2026

    Send Me A Message or Question About This Episode The photography industry is more crowded than ever, but standing out in 2026 doesn’t mean doing more or being loud. It means being intentional about where you show up and how you connect with the right people. In this episode of the Girl Means Business Podcast, we’re diving into the marketing trends photographers need to know for 2026 - and how to use them to build a business that’s visible, sustainable, and aligned with real life. Instead of chasing every new platform or trend, we’re focusing on what’s actually working right now. This episode is for photographers who want to grow in 2026 without burning out — and who are ready to focus on marketing strategies that actually support their business instead of overwhelming it. Support the show ✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨ https://www.facebook.com/share/g/1Bt71yqEg4/ _______________________________________ ✨ Got a burning biz question? ✨ I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill _______________________________________ 💡 Let’s Grow Your Business (The Easy Way!): Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources 1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact _______________________________________ 🎁 Freebies (Because Who Doesn’t Love Free Stuff?!) Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/ ______________________________________ Let’s Be Business Besties! Instagram: www.instagram.com/girlmeansbusiness Facebook: www.facebook.com/girlmeansbusiness

    20 min

  2. FEB 4

    Are Your Emails Going to Spam? What Photographers Need to Know About Deliverability

    Send Me A Message or Question About This Episode Try FLODESK and save 25% - https://flodesk.com/c/GIRL50 You can write great emails — but if they’re landing in spam, they’re not doing their job. In this episode of the Girl Means Business Podcast, we’re breaking down email deliverability in a simple, non-technical way so photographers can make sure their emails are actually reaching their audience. We’ll talk about what email deliverability really means, why it matters more than your open rate, and the common mistakes that send your emails straight to the promotions or spam folder — without you even realizing it. In this episode, you’ll learn: What email deliverability is and why it matters for photographersWhy your emails might not be getting opened (even with a good subject line)Common email marketing mistakes that hurt deliverabilitySimple steps you can take to improve inbox placementHow consistency, list health, and content all play a role in email successIf you’re building an email list to book more clients, fill slow seasons, or stay visible without relying on social media, this episode will help you protect that list and make sure your emails actually get seen. 🎧 Tune in to learn how to improve email deliverability and get more eyes on the emails you’re already writing. It's a SECRET PODCAST just for YOU! If you are tired of fighting with an algorithm or keeping up with social media trends, then it's time to change things up! Inside the 7-day Booking Blueprint private podcast I am sharing the EXACT marketing strategy that has kept my photography business booked for the last 8 years!  Start Listening NOW --> https://girlmeansbusiness.myflodesk.com/pivatepod Support the show ✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨ https://www.facebook.com/share/g/1Bt71yqEg4/ _______________________________________ ✨ Got a burning biz question? ✨ I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill _______________________________________ 💡 Let’s Grow Your Business (The Easy Way!): Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources 1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact _______________________________________ 🎁 Freebies (Because Who Doesn’t Love Free Stuff?!) Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/ ______________________________________ Let’s Be Business Besties! Instagram: www.instagram.com/girlmeansbusiness Facebook: www.facebook.com/girlmeansbusiness

    26 min

  3. JAN 28

    What Should Photographers Charge? A Realistic Guide to Pricing Your Sessions

    Send Me A Message or Question About This Episode How Much Should You Charge for Photography Sessions? A Simple, No-Stress Pricing Guide Pricing your photography sessions can feel overwhelming, especially when everyone online seems to be charging something different. In this episode of the Girl Means Business Podcast, we’re breaking down photography pricing in a simple, practical way so you can stop guessing and start pricing with confidence. Instead of looking at what other photographers charge, we’re focusing on what actually matters: your Cost of Doing Business (CODB) and how to use it to set prices that support your goals, your time, and your life. In this episode, you’ll learn: Why copying other photographers’ prices is the fastest way to burn outWhat Cost of Doing Business (CODB) really means — and why every photographer needs to know itThe biggest pricing mistakes photographers make (and how to avoid them)How to use CODB to set a minimum price you should never go belowWhy confident pricing attracts better-fit clientsHow to adjust your pricing as your business growsTo help you take action, I’m sharing a free CODB worksheet that walks you step-by-step through calculating your own Cost of Doing Business — no complicated math required. You can find the link in the show notes below. 🎁 Free Resource: 👉 Download the Cost of Doing Business (CODB) Worksheet HERE: If pricing has been holding you back or making you second-guess yourself, this episode will help you gain clarity, confidence, and a pricing structure that actually works for your business. 🎧 Tune in and take the first step toward pricing your photography sessions with intention — It's a SECRET PODCAST just for YOU! If you are tired of fighting with an algorithm or keeping up with social media trends, then it's time to change things up! Inside the 7-day Booking Blueprint private podcast I am sharing the EXACT marketing strategy that has kept my photography business booked for the last 8 years!  Start Listening NOW --> https://girlmeansbusiness.myflodesk.com/pivatepod Support the show ✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨ https://www.facebook.com/share/g/1Bt71yqEg4/ _______________________________________ ✨ Got a burning biz question? ✨ I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill _______________________________________ 💡 Let’s Grow Your Business (The Easy Way!): Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources 1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact _______________________________________ 🎁 Freebies (Because Who Doesn’t Love Free Stuff?!) Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/ ______________________________________ Let’s Be Business Besties! Instagram: www.instagram.com/girlmeansbusiness Facebook: www.facebook.com/girlmeansbusiness

    27 min

  4. JAN 21

    Why Follow Trains Don’t Grow Your Business (Even If Your Follower Count Goes Up)

    Send Me A Message or Question About This Episode Follow trains feel productive. Your follower count goes up, your notifications blow up, and it looks like growth — but behind the scenes? They’re quietly wrecking your reach. In this episode, we’re talking about why follow trains actually hurt your social media algorithm and why they rarely lead to real engagement, inquiries, or bookings. I’m breaking down: How the algorithm really interprets follow trainsWhy low-quality engagement tanks your reach over timeThe difference between vanity growth and valuable growthWhy more followers can actually mean fewer people seeing your contentWhat to focus on instead if you want real visibility and clientsIf you’ve ever joined a follow train thinking it would “help the algorithm,” this episode will save you a lot of wasted effort — and a lot of frustration. Because real growth isn’t about padding your follower count. It’s about attracting the right people, not just more people. 🎧 Press play before you hop on the next follow train Support the show ✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨ https://www.facebook.com/share/g/1Bt71yqEg4/ _______________________________________ ✨ Got a burning biz question? ✨ I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill _______________________________________ 💡 Let’s Grow Your Business (The Easy Way!): Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources 1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact _______________________________________ 🎁 Freebies (Because Who Doesn’t Love Free Stuff?!) Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/ ______________________________________ Let’s Be Business Besties! Instagram: www.instagram.com/girlmeansbusiness Facebook: www.facebook.com/girlmeansbusiness

    14 min

  5. JAN 14

    The Mini Session Marketing System That Actually Sells Out

    Send Me A Message or Question About This Episode Mini sessions don’t sell out because you posted more. They sell out because there’s a plan behind them. In this episode, I’m breaking down the mini session marketing system I’d use every single time if I wanted sessions to fill quickly — without daily posting, fake urgency, or living on Instagram. If mini sessions have ever felt stressful, chaotic, or like a last-minute scramble, this episode will change how you approach them. You’ll learn: Why marketing minis after booking opens is the biggest mistake photographers makeHow to pre-sell mini sessions so booking feels easy (not forced)Why email marketing outperforms social media for mini launchesWhat your mini session page actually needs to convert visitors into bookingsHow to use real scarcity (without pressure or manipulation)What to do after minis sell out so your marketing keeps workingThis episode is for photographers who want repeatable, simple marketing that works season after season — without burning out or relying on algorithms. Because mini sessions aren’t just about quick cash… They’re about building a system that supports your business long-term. 🎧 Press play and let’s simplify how you sell. Support the show ✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨ https://www.facebook.com/share/g/1Bt71yqEg4/ _______________________________________ ✨ Got a burning biz question? ✨ I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill _______________________________________ 💡 Let’s Grow Your Business (The Easy Way!): Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources 1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact _______________________________________ 🎁 Freebies (Because Who Doesn’t Love Free Stuff?!) Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/ ______________________________________ Let’s Be Business Besties! Instagram: www.instagram.com/girlmeansbusiness Facebook: www.facebook.com/girlmeansbusiness

    17 min

  6. JAN 7

    Marketing Trends for Photographers in 2026

    Send Me A Message or Question About This Episode A new year brings new marketing trends — but not all of them are worth your time. In this episode of the Girl Means Business Podcast, I’m breaking down the most important marketing trends for photographers in 2026 — the shifts that are actually helping photographers book more clients, build sustainable businesses, and step away from burnout. We’re talking about what’s really changing in photography marketing, including: ✨ Why search-based marketing (SEO, Pinterest, blogs) is outperforming social media ✨ The growing importance of email lists and owned audiences ✨ Why smaller, more intentional audiences are driving better results ✨ The return of local marketing and community visibility ✨ Simpler offers, clearer messaging, and easier booking experiences ✨ Why personality-driven brands are winning in a crowded market This episode isn’t about chasing every shiny new platform — it’s about focusing on what works, what lasts, and what fits real life as a photographer in 2026. If you want a marketing strategy that feels calmer, smarter, and more sustainable this year, this episode will help you cut through the noise and focus on what actually moves the needle. 🎧 Tune in and start 2026 with clarity, confidence, and a marketing plan you can actually maintain. It's a SECRET PODCAST just for YOU! If you are tired of fighting with an algorithm or keeping up with social media trends, then it's time to change things up! Inside the 7-day Booking Blueprint private podcast I am sharing the EXACT marketing strategy that has kept my photography business booked for the last 8 years!  Start Listening NOW --> https://girlmeansbusiness.myflodesk.com/pivatepod Support the show ✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨ https://www.facebook.com/share/g/1Bt71yqEg4/ _______________________________________ ✨ Got a burning biz question? ✨ I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill _______________________________________ 💡 Let’s Grow Your Business (The Easy Way!): Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources 1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact _______________________________________ 🎁 Freebies (Because Who Doesn’t Love Free Stuff?!) Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/ ______________________________________ Let’s Be Business Besties! Instagram: www.instagram.com/girlmeansbusiness Facebook: www.facebook.com/girlmeansbusiness

    35 min

  7. 12/24/2025

    {REPLAY} How To Be More Visible In Your Photography Business

    Send Me A Message or Question About This Episode You spend your days helping clients look amazing in front of the camera — but when’s the last time YOU stepped into the spotlight? In this episode, we’re talking about why brand photos and showing up online are non-negotiable for photographers who want to grow their business and book dream clients. I’ll share: ✔️ Why personal branding matters more than ever in the photography industry ✔️ How showing your face builds trust and connection with potential clients ✔️ Simple ways to start showing up online (without feeling awkward or salesy) ✔️ Why brand photos are key for elevating your website, social media, and marketing If you’ve ever thought “I don’t need to be the face of my brand,” this episode will change your mind — and help you show up with confidence and clarity. Support the show ✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨ https://www.facebook.com/share/g/1Bt71yqEg4/ _______________________________________ ✨ Got a burning biz question? ✨ I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill _______________________________________ 💡 Let’s Grow Your Business (The Easy Way!): Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources 1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact _______________________________________ 🎁 Freebies (Because Who Doesn’t Love Free Stuff?!) Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/ ______________________________________ Let’s Be Business Besties! Instagram: www.instagram.com/girlmeansbusiness Facebook: www.facebook.com/girlmeansbusiness

    22 min

  8. 12/17/2025

    {REPLAY} SEO For Photographers with SaraDoesSEO

    Send Me A Message or Question About This Episode Want to get found by your dream clients without spending all day posting on social media? This week, I’m joined by SEO expert Sara Dunn of SaraDoesSEO to talk all things search engine optimization for photographers — and trust me, she makes it simple, doable, and way less intimidating than it sounds. In this episode, we’re covering: ✔️ Why SEO is one of the most powerful tools for booking more photography clients. ✔️ How to make Google fall in love with your website (and actually send you clients). ✔️ The biggest SEO mistakes photographers are making right now. ✔️ Quick, beginner-friendly steps you can take today to start ranking higher. Whether you’re brand new to SEO or ready to finally get serious about it, this episode will give you the roadmap to start showing up in search results, attract more of the right clients, and get consistent bookings — all without relying on the social media hustle. Your Wedding SEO Bootcamp A special limited-time offer just for GMB listeners! Save 20% https://saradoesseo.thrivecart.com/wedding-seo-bootcamp/?coupon=GMB20 Learn more about Sara and her services: Website: https://saradoesseo.com/ Instagram: https://www.instagram.com/saradoesseo/ It's a SECRET PODCAST just for YOU! If you are tired of fighting with an algorithm or keeping up with social media trends, then it's time to change things up! Inside the 7-day Booking Blueprint private podcast I am sharing the EXACT marketing strategy that has kept my photography business booked for the last 8 years!  Start Listening NOW --> https://girlmeansbusiness.myflodesk.com/pivatepod Lock in your Unlimited pricing plan with Flodesk when you sign up before Nov 28th AND save 50% off your first year when you use this link ➡️: https://partners.flodesk.com/oq8rd1a1lrzm Support the show ✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨ https://www.facebook.com/share/g/1Bt71yqEg4/ _______________________________________ ✨ Got a burning biz question? ✨ I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill _______________________________________ 💡 Let’s Grow Your Business (The Easy Way!): Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources 1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact _______________________________________ 🎁 Freebies (Because Who Doesn’t Love Free Stuff?!) Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/ ______________________________________ Let’s Be Business Besties! Instagram: www.instagram.com/girlmeansbusiness Facebook: www.facebook.com/girlmeansbusiness

    1h 6m
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5
out of 5
95 Ratings

About

Welcome to the Girl Means Business podcast, the ultimate destination for creative female entrepreneurs looking to elevate their small businesses to new heights! Join your host Kendra Swalls, a former teacher turned photographer and marketing expert, as she, and her guests, share invaluable insights and actionable strategies every week.Whether you're just starting out or already on your entrepreneurial journey, this podcast is your go-to resource for inspiration, guidance, and practical tips. Kendra's laid-back and fun approach will make you feel like you're chatting with a close friend over a cup of coffee (or wine...no judgment here).Get ready to dive into engaging conversations with successful female entrepreneurs, industry experts, and thought leaders who have mastered the art of building and growing businesses. They'll share their stories, triumphs, challenges, and insider secrets, giving you the tools you need to navigate your own entrepreneurial path.From marketing hacks and social media strategies to productivity tips and personal development, the Girl Means Business podcast covers it all. Each episode is packed with actionable takeaways that you can implement right away, helping you level up your business game while having a blast along the way.Join the growing community of fierce and fabulous female entrepreneurs who are taking the business world by storm. Tune in to the Girl Means Business podcast every week, and together, let's turn your dreams into reality!

Information

  • Creator
    Kendra Swalls
  • Years Active
    2019 - 2026
  • Episodes
    297
  • Rating
    Clean
  • Copyright
    © 2026 Girl Means Business
  • Show Website
    Girl Means Business

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