Girl Means Business

Kendra Swalls
  • 5.0 (95)
  • VISUAL ARTS
  • UPDATED WEEKLY

Welcome to the Girl Means Business podcast, the ultimate destination for creative female entrepreneurs looking to elevate their small businesses to new heights! Join your host Kendra Swalls, a former teacher turned photographer and marketing expert, as she, and her guests, share invaluable insights and actionable strategies every week.Whether you're just starting out or already on your entrepreneurial journey, this podcast is your go-to resource for inspiration, guidance, and practical tips. Kendra's laid-back and fun approach will make you feel like you're chatting with a close friend over a cup of coffee (or wine...no judgment here).Get ready to dive into engaging conversations with successful female entrepreneurs, industry experts, and thought leaders who have mastered the art of building and growing businesses. They'll share their stories, triumphs, challenges, and insider secrets, giving you the tools you need to navigate your own entrepreneurial path.From marketing hacks and social media strategies to productivity tips and personal development, the Girl Means Business podcast covers it all. Each episode is packed with actionable takeaways that you can implement right away, helping you level up your business game while having a blast along the way.Join the growing community of fierce and fabulous female entrepreneurs who are taking the business world by storm. Tune in to the Girl Means Business podcast every week, and together, let's turn your dreams into reality!

  1. 2D AGO

    Photography Marketing Mistakes That Are Costing You Clients

    Send Me A Message or Question About This Episode You can be incredibly talented behind the camera… and still unknowingly make your business look unprofessional. In this episode of the Girl Means Business Podcast, I’m sharing 8 common mistakes photographers make that quietly hurt their credibility, confidence, and bookings. These aren’t dramatic red flags — they’re small habits that feel harmless but can change how potential clients perceive your brand. We’re talking about things like: Posting your editing queue online (and why it may make clients feel like a number)Being vague about what you actually do (“I capture moments” isn’t a marketing strategy)Hiding who you are instead of building a personal brandOnly posting photos instead of building connectionFailing to follow up with inquiries (hint: people are busy, not uninterested)Making your booking process overly complicatedOnly marketing when you’re slowMinimizing your business instead of owning your expertiseProfessionalism isn’t about being stiff or corporate. It’s about being clear, confident, and consistent. If you want to book more clients and build a photography brand that feels trustworthy and established, this episode will help you identify what might be holding you back — and how to fix it. 🎧 Tune in to learn how to elevate your photography business and avoid the small mistakes that could be costing you big opportunities. It's a SECRET PODCAST just for YOU! If you are tired of fighting with an algorithm or keeping up with social media trends, then it's time to change things up! Inside the 7-day Booking Blueprint private podcast I am sharing the EXACT marketing strategy that has kept my photography business booked for the last 8 years!  Start Listening NOW --> https://girlmeansbusiness.myflodesk.com/pivatepod Support the show ✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨ https://www.facebook.com/share/g/1Bt71yqEg4/ _______________________________________ ✨ Got a burning biz question? ✨ I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill _______________________________________ 💡 Let’s Grow Your Business (The Easy Way!): Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources 1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact _______________________________________ 🎁 Freebies (Because Who Doesn’t Love Free Stuff?!) Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/ ______________________________________ Let’s Be Business Besties! Instagram: www.instagram.com/girlmeansbusiness Facebook: www.facebook.com/girlmeansbusiness

    30 min

  2. FEB 25

    Automations Every Photographer Needs (To Save Time & Book More Clients)

    Send Me A Message or Question About This Episode If you feel like you’re constantly answering the same emails, sending the same information, and following up manually with every inquiry… this episode is for you. In today’s episode of the Girl Means Business Podcast, we’re talking about the essential automations every photographer should have in place to save time, reduce stress, and increase bookings — without losing the personal touch. Automations aren’t about being robotic. They’re about being consistent. And consistency builds trust. In this episode, you’ll learn: The must-have inquiry response automation that builds instant professionalismWhy follow-up emails are critical (and how to automate them)How to create a simple nurture sequence that turns subscribers into clientsEditing workflow and automation tipsTips for creating and scheduling content in a way that feels authentic but still give you more timeIf you’ve ever felt like you’re the bottleneck in your own photography business, these simple systems can change everything. Marketing doesn’t have to depend on your energy, your mood, or your schedule. With the right automations in place, your business can keep moving forward — even when life gets busy. It's a SECRET PODCAST just for YOU! If you are tired of fighting with an algorithm or keeping up with social media trends, then it's time to change things up! Inside the 7-day Booking Blueprint private podcast I am sharing the EXACT marketing strategy that has kept my photography business booked for the last 8 years!  Start Listening NOW --> https://girlmeansbusiness.myflodesk.com/pivatepod Support the show ✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨ https://www.facebook.com/share/g/1Bt71yqEg4/ _______________________________________ ✨ Got a burning biz question? ✨ I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill _______________________________________ 💡 Let’s Grow Your Business (The Easy Way!): Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources 1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact _______________________________________ 🎁 Freebies (Because Who Doesn’t Love Free Stuff?!) Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/ ______________________________________ Let’s Be Business Besties! Instagram: www.instagram.com/girlmeansbusiness Facebook: www.facebook.com/girlmeansbusiness

    31 min

  3. FEB 18

    10 Minute Marketing Strategies for Photographers

    Send Me A Message or Question About This Episode Feel like you don’t have time to market your photography business? Between sessions, editing, family life, and everything else on your plate, marketing can easily fall to the bottom of the list. But what if growing your photography business didn’t require hours of content creation — just 10 intentional minutes a day? In this episode of the Girl Means Business Podcast, I’m sharing simple, practical marketing actions photographers can take in 10 minutes or less. These quick wins are designed to help you stay visible, build relationships, and increase inquiries — without adding more overwhelm to your schedule. You’ll learn: How to use small pockets of time (like school pickup or practice) to market your businessSimple social media engagement strategies that increase visibilityEasy email marketing actions that build trustQuick website and SEO updates that improve bookingsHow to follow up strategically to convert more inquiriesMarketing doesn’t have to be complicated or time-consuming. When done consistently, small daily actions can create serious momentum in your photography business. If you’ve been saying, “I don’t have time to market,” this episode will show you how to make progress — even on your busiest days. It's a SECRET PODCAST just for YOU! If you are tired of fighting with an algorithm or keeping up with social media trends, then it's time to change things up! Inside the 7-day Booking Blueprint private podcast I am sharing the EXACT marketing strategy that has kept my photography business booked for the last 8 years!  Start Listening NOW --> https://girlmeansbusiness.myflodesk.com/pivatepod Support the show ✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨ https://www.facebook.com/share/g/1Bt71yqEg4/ _______________________________________ ✨ Got a burning biz question? ✨ I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill _______________________________________ 💡 Let’s Grow Your Business (The Easy Way!): Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources 1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact _______________________________________ 🎁 Freebies (Because Who Doesn’t Love Free Stuff?!) Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/ ______________________________________ Let’s Be Business Besties! Instagram: www.instagram.com/girlmeansbusiness Facebook: www.facebook.com/girlmeansbusiness

    27 min

  4. FEB 11

    How to Make Your Photography Business Stand Out in 2026

    Send Me A Message or Question About This Episode The photography industry is more crowded than ever, but standing out in 2026 doesn’t mean doing more or being loud. It means being intentional about where you show up and how you connect with the right people. In this episode of the Girl Means Business Podcast, we’re diving into the marketing trends photographers need to know for 2026 - and how to use them to build a business that’s visible, sustainable, and aligned with real life. Instead of chasing every new platform or trend, we’re focusing on what’s actually working right now. This episode is for photographers who want to grow in 2026 without burning out — and who are ready to focus on marketing strategies that actually support their business instead of overwhelming it. Support the show ✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨ https://www.facebook.com/share/g/1Bt71yqEg4/ _______________________________________ ✨ Got a burning biz question? ✨ I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill _______________________________________ 💡 Let’s Grow Your Business (The Easy Way!): Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources 1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact _______________________________________ 🎁 Freebies (Because Who Doesn’t Love Free Stuff?!) Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/ ______________________________________ Let’s Be Business Besties! Instagram: www.instagram.com/girlmeansbusiness Facebook: www.facebook.com/girlmeansbusiness

    20 min

  5. FEB 4

    Are Your Emails Going to Spam? What Photographers Need to Know About Deliverability

    Send Me A Message or Question About This Episode Try FLODESK and save 25% - https://flodesk.com/c/GIRL50 You can write great emails — but if they’re landing in spam, they’re not doing their job. In this episode of the Girl Means Business Podcast, we’re breaking down email deliverability in a simple, non-technical way so photographers can make sure their emails are actually reaching their audience. We’ll talk about what email deliverability really means, why it matters more than your open rate, and the common mistakes that send your emails straight to the promotions or spam folder — without you even realizing it. In this episode, you’ll learn: What email deliverability is and why it matters for photographersWhy your emails might not be getting opened (even with a good subject line)Common email marketing mistakes that hurt deliverabilitySimple steps you can take to improve inbox placementHow consistency, list health, and content all play a role in email successIf you’re building an email list to book more clients, fill slow seasons, or stay visible without relying on social media, this episode will help you protect that list and make sure your emails actually get seen. 🎧 Tune in to learn how to improve email deliverability and get more eyes on the emails you’re already writing. It's a SECRET PODCAST just for YOU! If you are tired of fighting with an algorithm or keeping up with social media trends, then it's time to change things up! Inside the 7-day Booking Blueprint private podcast I am sharing the EXACT marketing strategy that has kept my photography business booked for the last 8 years!  Start Listening NOW --> https://girlmeansbusiness.myflodesk.com/pivatepod Support the show ✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨ https://www.facebook.com/share/g/1Bt71yqEg4/ _______________________________________ ✨ Got a burning biz question? ✨ I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill _______________________________________ 💡 Let’s Grow Your Business (The Easy Way!): Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources 1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact _______________________________________ 🎁 Freebies (Because Who Doesn’t Love Free Stuff?!) Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/ ______________________________________ Let’s Be Business Besties! Instagram: www.instagram.com/girlmeansbusiness Facebook: www.facebook.com/girlmeansbusiness

    26 min

  6. JAN 28

    What Should Photographers Charge? A Realistic Guide to Pricing Your Sessions

    Send Me A Message or Question About This Episode How Much Should You Charge for Photography Sessions? A Simple, No-Stress Pricing Guide Pricing your photography sessions can feel overwhelming, especially when everyone online seems to be charging something different. In this episode of the Girl Means Business Podcast, we’re breaking down photography pricing in a simple, practical way so you can stop guessing and start pricing with confidence. Instead of looking at what other photographers charge, we’re focusing on what actually matters: your Cost of Doing Business (CODB) and how to use it to set prices that support your goals, your time, and your life. In this episode, you’ll learn: Why copying other photographers’ prices is the fastest way to burn outWhat Cost of Doing Business (CODB) really means — and why every photographer needs to know itThe biggest pricing mistakes photographers make (and how to avoid them)How to use CODB to set a minimum price you should never go belowWhy confident pricing attracts better-fit clientsHow to adjust your pricing as your business growsTo help you take action, I’m sharing a free CODB worksheet that walks you step-by-step through calculating your own Cost of Doing Business — no complicated math required. You can find the link in the show notes below. 🎁 Free Resource: 👉 Download the Cost of Doing Business (CODB) Worksheet HERE: If pricing has been holding you back or making you second-guess yourself, this episode will help you gain clarity, confidence, and a pricing structure that actually works for your business. 🎧 Tune in and take the first step toward pricing your photography sessions with intention — It's a SECRET PODCAST just for YOU! If you are tired of fighting with an algorithm or keeping up with social media trends, then it's time to change things up! Inside the 7-day Booking Blueprint private podcast I am sharing the EXACT marketing strategy that has kept my photography business booked for the last 8 years!  Start Listening NOW --> https://girlmeansbusiness.myflodesk.com/pivatepod Support the show ✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨ https://www.facebook.com/share/g/1Bt71yqEg4/ _______________________________________ ✨ Got a burning biz question? ✨ I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill _______________________________________ 💡 Let’s Grow Your Business (The Easy Way!): Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources 1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact _______________________________________ 🎁 Freebies (Because Who Doesn’t Love Free Stuff?!) Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/ ______________________________________ Let’s Be Business Besties! Instagram: www.instagram.com/girlmeansbusiness Facebook: www.facebook.com/girlmeansbusiness

    27 min

  7. JAN 21

    Why Follow Trains Don’t Grow Your Business (Even If Your Follower Count Goes Up)

    Send Me A Message or Question About This Episode Follow trains feel productive. Your follower count goes up, your notifications blow up, and it looks like growth — but behind the scenes? They’re quietly wrecking your reach. In this episode, we’re talking about why follow trains actually hurt your social media algorithm and why they rarely lead to real engagement, inquiries, or bookings. I’m breaking down: How the algorithm really interprets follow trainsWhy low-quality engagement tanks your reach over timeThe difference between vanity growth and valuable growthWhy more followers can actually mean fewer people seeing your contentWhat to focus on instead if you want real visibility and clientsIf you’ve ever joined a follow train thinking it would “help the algorithm,” this episode will save you a lot of wasted effort — and a lot of frustration. Because real growth isn’t about padding your follower count. It’s about attracting the right people, not just more people. 🎧 Press play before you hop on the next follow train Support the show ✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨ https://www.facebook.com/share/g/1Bt71yqEg4/ _______________________________________ ✨ Got a burning biz question? ✨ I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill _______________________________________ 💡 Let’s Grow Your Business (The Easy Way!): Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources 1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact _______________________________________ 🎁 Freebies (Because Who Doesn’t Love Free Stuff?!) Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/ ______________________________________ Let’s Be Business Besties! Instagram: www.instagram.com/girlmeansbusiness Facebook: www.facebook.com/girlmeansbusiness

    14 min

  8. JAN 14

    The Mini Session Marketing System That Actually Sells Out

    Send Me A Message or Question About This Episode Mini sessions don’t sell out because you posted more. They sell out because there’s a plan behind them. In this episode, I’m breaking down the mini session marketing system I’d use every single time if I wanted sessions to fill quickly — without daily posting, fake urgency, or living on Instagram. If mini sessions have ever felt stressful, chaotic, or like a last-minute scramble, this episode will change how you approach them. You’ll learn: Why marketing minis after booking opens is the biggest mistake photographers makeHow to pre-sell mini sessions so booking feels easy (not forced)Why email marketing outperforms social media for mini launchesWhat your mini session page actually needs to convert visitors into bookingsHow to use real scarcity (without pressure or manipulation)What to do after minis sell out so your marketing keeps workingThis episode is for photographers who want repeatable, simple marketing that works season after season — without burning out or relying on algorithms. Because mini sessions aren’t just about quick cash… They’re about building a system that supports your business long-term. 🎧 Press play and let’s simplify how you sell. Support the show ✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨ https://www.facebook.com/share/g/1Bt71yqEg4/ _______________________________________ ✨ Got a burning biz question? ✨ I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill _______________________________________ 💡 Let’s Grow Your Business (The Easy Way!): Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources 1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact _______________________________________ 🎁 Freebies (Because Who Doesn’t Love Free Stuff?!) Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/ ______________________________________ Let’s Be Business Besties! Instagram: www.instagram.com/girlmeansbusiness Facebook: www.facebook.com/girlmeansbusiness

    17 min
See All (300)

5
out of 5
95 Ratings

About

Welcome to the Girl Means Business podcast, the ultimate destination for creative female entrepreneurs looking to elevate their small businesses to new heights! Join your host Kendra Swalls, a former teacher turned photographer and marketing expert, as she, and her guests, share invaluable insights and actionable strategies every week.Whether you're just starting out or already on your entrepreneurial journey, this podcast is your go-to resource for inspiration, guidance, and practical tips. Kendra's laid-back and fun approach will make you feel like you're chatting with a close friend over a cup of coffee (or wine...no judgment here).Get ready to dive into engaging conversations with successful female entrepreneurs, industry experts, and thought leaders who have mastered the art of building and growing businesses. They'll share their stories, triumphs, challenges, and insider secrets, giving you the tools you need to navigate your own entrepreneurial path.From marketing hacks and social media strategies to productivity tips and personal development, the Girl Means Business podcast covers it all. Each episode is packed with actionable takeaways that you can implement right away, helping you level up your business game while having a blast along the way.Join the growing community of fierce and fabulous female entrepreneurs who are taking the business world by storm. Tune in to the Girl Means Business podcast every week, and together, let's turn your dreams into reality!

Information

  • Creator
    Kendra Swalls
  • Years Active
    2019 - 2026
  • Episodes
    300
  • Rating
    Clean
  • Copyright
    © 2026 Girl Means Business
  • Show Website
    Girl Means Business

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