The Graham Cochrane Show

Graham Cochrane
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  • Updated Biweekly

Uncover your uniqueness to create more money, margin, and meaning in your life. Each week Graham Cochrane (7 figure entrepreneur, TEDx speaker, and bestselling author) reveals his best tips, strategies, and mindsets to create a life giving business, find your purpose, and dream again!

  1. 2h ago

    Courses Are Dead, Sell This Instead (My 2026 Blueprint)

    Courses are dying. Not because they stopped working — because something has changed about what people are actually willing to pay for. Today I’m going to show you exactly what that is, and what to sell instead. And no, it's not one-on-one coaching. There's a model in between a course and a coaching call that almost nobody talks about, and it's the reason my clients are getting better results than they ever did from anything I sold them before. Chapters 00:00 The Decline of Online Courses05:44 The Shift to Transformation09:38 Introducing High-Ticket Group Coaching17:05 The Components of Effective Transformation21:25 Success Stories and Real-World Applications29:23 The Future of Coaching and Guidance 📘My new book The Effortless Business is available only here: https://EffortlessBusiness.com/ 💰Take The $10K Offer ChallengeBuild your $10k offer in 5 days: https://10kOfferChallenge.com 📕Graham’s Other BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670 Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook ✅ Follow Graham:https://www.instagram.com/thegrahamcochrane/ 👀 Watch More Videos:How To Actually Make Money Online (No-BS Guide)https://youtu.be/YEkTSTgC_rg?si=SW4cWkrCQGuwl2AK Why Your Course Sales Are Down (And What’s Actually Working Now)https://youtu.be/-msgOQFNlyE?si=eem0uhFm8LyWmL_B How To Future Proof Your Online Businesshttps://youtu.be/10Fkr2DKrkg?si=Ffwd0g8zZLNfynew

    35 min

  2. Jun 16

    How to Become a Part-Time Millionaire in 2026 (5 Hours a Week!)

    What if you could become a millionaire working part-time? For the last several years I've generated over $3 million annually — working about five hours a week. Not five hours a day. Five hours a week. And in this episode I'm going to show you exactly how that's possible. We're going to start by looking at the two kinds of millionaires — because most people are chasing the wrong one. Then I'm going to break down the millionaire math, because the numbers are going to surprise you. And then I'm going to give you the three rules you have to follow if you want to build wealth working part-time. By the end of this, you're going to see that this isn't just possible — it's actually simpler than you think. Let's get into it. Chapters 00:00 The Millionaire Mindset: Two Types of Millionaires08:29 The Math Behind Millionaire Success17:57 Three Rules for Becoming a Part-Time Millionaire27:42 Building Your Platform for Success 📘My new book The Effortless Business is available only here: https://EffortlessBusiness.com/ 💰Take The $10K Offer ChallengeBuild your $10k offer in 5 days: https://10kOfferChallenge.com 📕Graham’s Other BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670 Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook ✅ Follow Graham:https://www.instagram.com/thegrahamcochrane/

    36 min

  3. Jun 9

    The Expert Era Is Over: The New Way to Build Wealth With a Small Audience

    The expert era is over. And if you've built your business on being the expert — the go-to, the smartest one in your space, the person with the audience — I know that's uncomfortable to hear. But somewhere deep down, you already feel it. Something's shifted. The stuff that worked for the last ten years just… doesn't hit like it used to. The content's harder. The audience is harder. Being good at what you do doesn't seem to be enough anymore. Here's what I need you to know: that's not in your head. The ground really is moving. The era of winning by being the expert is ending — and it's ending fast. But here's the part nobody's telling you. This is the best possible news for you. Because what's replacing it doesn't require a bigger audience, more content, or working harder than you already are. It actually requires less. And the people who see this shift coming — the ones who get ahead of it right now — are about to have the easiest, most profitable few years of their entire business. So let me show you exactly what's dying, what's taking its place, and how you get on the right side of it before everyone else figures it out. Chapters 00:00 The End of the Expert Era02:43 The Shift in Business Models05:40 The Role of AI in Knowledge Accessibility08:47 Transformation Over Information11:35 The Importance of Proximity14:30 Guides vs. Experts17:20 The Power of Premium Offers20:28 Proximity Over Reach23:32 The New Era of Business26:09 Embracing a New Mindset29:00 Conclusion: The Era of the Guide 📘My new book The Effortless Business is available only here: https://EffortlessBusiness.com/ 💰Take The $10K Offer ChallengeBuild your $10k offer in 5 days: https://10kOfferChallenge.com 🍽️ Join The London Dinner Mastermind3 hours. One night. Your next breakthrough. Only 7 seats: https://docs.google.com/document/d/1_s201Gl8RYoAZSGiM22fkyYGh_IroabYJKbf0lb7J1E/edit?usp=sharing 📕Graham’s Other BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670 Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook ✅ Follow Graham:https://www.instagram.com/thegrahamcochrane/

    38 min

  4. Jun 2

    Just Charge More: Why Your Cheapest Clients Are Your Most Expensive Problem

    The clients who pay you the least are costing you the most. I know that sounds backwards — but after 16 years of building businesses and coaching hundreds of entrepreneurs, I can tell you with absolute certainty: your low prices are not protecting you. They're slowly destroying your business. Now, most people think the solution is simple — just charge more so you can make more money. And yes, that's true. But here's the thing — that's actually the least interesting reason to raise your prices. There are four other reasons your cheap prices are killing your business that have nothing to do with your bank account. And today I'm going to show you exactly what they are. Chapters 00:00 The Cost of Low Prices in Business00:39 Why Charging More Is the Fastest Way to Grow02:43 The Bucket Metaphor: Fixing the Leak in Your Business06:39 Why Cheap Clients Are Your Most Expensive Problem16:37 Clients' Commitment and the Power of High Prices28:58 Crowding Out High-Ticket Clients with Low Prices33:41 The Myth of Small Plate vs. Big Plate Entrepreneurs40:36 The Cost of Low Prices: Money, Freedom, and Joy45:13 The Solution: Raise Your Prices and Reimagine Your Business 💰Take The $10K Offer ChallengeBuild your $10k offer in 5 days: https://10kOfferChallenge.com 📘My new book The Effortless Business is available only here: https://EffortlessBusiness.com/ 📕Graham’s Other BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670 Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook ✅ Follow Graham:https://www.instagram.com/thegrahamcochrane/

    48 min

  5. May 26

    The 3 Hidden Reasons You’re Still Broke

    There are three reasons most entrepreneurs stay broke their entire career — and none of them are what you think.  It's not the economy. It's not your niche. It's not your following size. It's not even your work ethic. In fact, some of the hardest working people I know are also the most broke.  What's actually keeping you broke is invisible — it's running in the background like software you didn't know you installed. And the good news? You can delete it. Today I'm going to show you exactly what it is and how to fix it — because once you do, wealth isn't a goal anymore. It's inevitable. Chapters 00:00 Invisible Barriers to Wealth00:36 The Journey from Musician to Entrepreneur05:34 The Shift in Mindset10:14 Understanding the Broke Mindset21:52 Deciding to Change Your Financial Future23:40 The Power of Mindset in Wealth Creation24:38 Identifying and Fixing Broken Business Models33:56 Understanding and Avoiding Broken Metrics44:33 Transforming Your Wealth Mindset 📘My new book The Effortless Business is available only here: https://EffortlessBusiness.com/ 💰Take The $10K Offer ChallengeBuild your $10k offer in 5 days: https://10kOfferChallenge.com 📕Graham’s Other BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670 Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook ✅ Follow Graham:https://www.instagram.com/thegrahamcochrane/

    47 min

  6. May 19

    Just Work Less: Your Income Explodes The Moment You Stop Hustling

    What if the reason your income isn't where you want it to be has nothing to do with how hard you're working — and everything to do with the fact that you're working too hard? I know that sounds backwards. But I've built a multi-million dollar business working five hours a week, and I want to show you exactly why slowing down was the best business decision I ever made Because when you slow yourself down, your business and income will explode. Chapters 00:00 The Myth of Hard Work01:38 The Power of the 80-20 Rule04:32 The Importance of Stillness10:15 Finding Clarity Through Relaxation17:10 Scaling Your Strengths29:11 The Effortless Business Model 📘My new book The Effortless Business is available only here: https://EffortlessBusiness.com/ 💰Take The $10K Offer ChallengeBuild your $10k offer in 5 days: https://10kOfferChallenge.com 📕Graham’s Other BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670 Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook ✅ Follow Graham:https://www.instagram.com/thegrahamcochrane/

    36 min

  7. May 12

    Tiny Audience, Huge Income: The Small Audience Blueprint That Generates 6 and 7 Figures

    What if I told you that one of my coaching clients had only 500 YouTube subscribers — and was making $30,000 a month? No viral videos. No massive following. No posting every day. Just a tiny audience and a huge income. Most people assume that to make serious money online you need hundreds of thousands of followers, a big platform, and years of grinding out content before anything happens. So they chase the algorithm, post constantly, and burn themselves out trying to get in front of more people. But here's the thing — that's not the model. That's the trap. The real model is simpler than you think. And in this episode, I break down exactly how it works — including the four things you need to do to turn a small audience into a life-changing income. If you've ever felt like your audience is too small to make real money, this one's for you. Chapters 00:00 The Myth of Viral Success06:37 Optimizing Your Business Model13:23 Selecting Your Ideal Client22:29 Creating Content That Resonates29:16 Positioning Yourself as a Guide38:54 The Power of Premium Offers 📘My new book The Effortless Business is available only here: https://EffortlessBusiness.com/ 💰Take The $10K Offer ChallengeBuild your $10k offer in 5 days: https://10kOfferChallenge.com 📕Graham’s Other BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670 Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook ✅ Follow Graham:https://www.instagram.com/thegrahamcochrane/

    45 min

  8. May 5

    Stop Building A Middle Class Business In A Two-Class Economy

    The economy right now is splitting into two very different worlds — and depending on which world your business is positioned for, you're either about to have the best year of your life or the hardest. Today I'm going to show you exactly what's happening, why the middle is the most dangerous place to be right now, and the three steps you need to take to make sure your business is on the right side of this divide. Stay with me — because point two is the one most business owners get completely wrong, and it might be costing you more than you realize. Chapters 00:00 Understanding the K-Shaped Economy04:54 Reading the Room: Adapting to Economic Realities08:13 Rejecting the Race to the Bottom13:25 The Collapse of the Mushy Middle21:45 Rising to the Top: Embracing Premium Pricing 💰Take The $10K Offer ChallengeBuild your $10k offer in 5 days: https://10kOfferChallenge.com 📘My new book The Effortless Business is available only here: https://EffortlessBusiness.com/ 📕Graham’s Other BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670 Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook ✅ Follow Graham:https://www.instagram.com/thegrahamcochrane/

    37 min
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5
out of 5
475 Ratings

About

Uncover your uniqueness to create more money, margin, and meaning in your life. Each week Graham Cochrane (7 figure entrepreneur, TEDx speaker, and bestselling author) reveals his best tips, strategies, and mindsets to create a life giving business, find your purpose, and dream again!

Information

  • Creator
    Graham Cochrane
  • Years Active
    2019 - 2026
  • Episodes
    385
  • Rating
    Clean
  • Copyright
    © 2026 Graham Cochrane LLC
  • Show Website
    The Graham Cochrane Show

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