the artisan podcast

theartisanpodcast

The artisan podcast taps into creativity, inspiration and the determination it takes to be an artisan. Guests share stories of lessons learned along their creative journey. This podcast is brought to you by artisan creative, a staffing and recruitment agency focused on creative, digital and marketing roles. artisancreative.com Follow-us on LI, IS and FB @artisancreative and on Twitter @artisanupdates.

  1. JAN 2

    ep 42 | the artisan podcast | Paulino Vacas Jacques | A case Study for Implementing AI AI

    In this episode, Paulino Vacas Jacques, tech strategist, innovator, and AI expert, joins Katty Douraghy to explore the real-world power of artificial intelligence beyond the buzzwords. From designing a smart bulletproof vest using wearable AI to redefining how organizations approach innovation, Paulino shares his holistic framework for implementing AI in meaningful, human-centered ways. You'll hear how AI can enhance everything from creative design to supply chain strategy—without needing to be a tech expert. Key Takeaways: AI can save lives—literally. Hear how wearable tech is being used in law enforcement to detect and respond to real-time threats. Strategy before tech: Paulino outlines a clear framework for companies starting their AI journey, focusing on data quality, business goals, and continuous feedback. AI is not replacing creativity—it's elevating it. Whether you’re in UX design, marketing, or product development, AI can be your collaborative co-pilot. Plus: Tools like Snowflake and Replit that empower non-technical teams to harness AI effectively. Whether you're excited or uncertain about AI, this episode reframes the conversation—from fear to possibility. Listen now and start reimagining the future of your work. #TheArtisanPodcast #ArtificialIntelligence #CreativeTech #FutureOfWork #InnovationLeadership #WearableTech #HumanCenteredDesign #AIForGood Would you like this turned into a blog post or email campaign version as well?

    30 min
  2. 10/31/2024

    ep 40 | the artisan podcast | tracy marlowe | real branding, culture, hiring and the importance of being authentic

    Tracy Marlowe | Chief Executive Officer | Creative Noggin Agency You can find Tracy on Linkedin Together we talk about building culture, branding and hiring on the artisan podcast. Tracy Marlowe believes in the power of women.  Early in her career, Tracy worked in offices where women were often considered “less than” for juggling their careers with family matters.  In 2008, with a new infant at home, she began building Creative Noggin, a fully remote advertising agency. Her mission was to empower smart, passionate women to do work that they enjoyed while balancing their home life with the support of a family-first work environment.   Tracy firmly believes that a woman's potential knows no boundaries. Women are often underestimated yet research shows that women in business consistently outperform their male counterparts. Tracy has seen that creating a culture that nurtures women benefits her organization and clients as well as the world at large because women are pivotal, influential and touch so many around them.   Tracy has over 25 years’ of expertise in marketing small and global brands, alike.  Her agency, Creative Noggin, has grown from just over $100,000 in sales the first year to upwards of seven million dollars in revenue. The agency is living proof that a flexible, human-centered workplace is not just good for employees, but also good for business.

    46 min
  3. 06/25/2024

    ep38 | the artisan podcast | dr. lola gershfeld | creating connected cultures and building emotional connections at work

    Dr Lola Gershfeld is the founder of EmC Leaders, a training and consulting company focused on working with managers to master the art of relationships. She's also the author of The Emotional Connection, The EmC Strategy, as well as The Connected Culture, How the Art of Relationships Leads to Positive Results. Check out Dr. Lola's Youtube,  Blog as well as Podcast for additional info -------------------------------------------------------------------------- Lola: I started in the business world very young. My husband and I built three electronic manufacturing companies and so I always took the role of a leader. I served as an HR manager, and a CFO, and then,  because I was building teams and I was, really feeling confident about myself.  Then I was asked to serve on this private company board, and, I couldn't believe what I was actually experiencing. And, I remember, I think the moment for me was like sitting and watching these board members attacking each other.  And, you know, the CEO was sitting next to me and I turned to him and I said, why do they do this at every board meeting? And, he said, quietly, I think it's because they care about each other. And, and I thought to myself, what? That, that doesn't make sense. That's so silly to express care about each other like that.  But, what I really found is that they got really stuck in this pattern, the dance that they would do every board meeting. And it was really awful because, one person would shut down, the other person would attack, and then we would just go circles and circles. We would have eight-hour board meetings with no progress and imagine how exhausting that is. The funny thing is all of these people who were on the board were very smart and very intelligent and had scientific degrees and they could solve technical problems. And that was really fascinating for me how is it possible they could solve such difficult problems, but they could not talk to each other.   So, as you can imagine, I started to really look for a solution because I didn't enjoy this experience.  And, I went to the bookstore, I got these books, you know, Good to Great, Primal Leadership, Speed of Trust, all of these books were on my desk.  I was diving into them and studying them, trying to figure it out. And every time I would come to the board meeting, I would teach maybe communication skills or set some rules or boundaries, but nothing actually worked. And so I decided to go back to school and find the answer because it was really fascinating to me. And I not only saw these disruptions in the boardroom, but I saw it as an HR manager, you know, people would come to me and sit in the office and I would empathize and I would try to understand them. And guess what? A few weeks later, the same pattern comes back again. So I really wanted to understand what was happening and how is it possible. So I went back to school. I got my master's, my doctorate, but the aha moment came when my husband invited me to this workshop, couple's workshop called Hold Me Tight. It was created by Dr. Sue Johnson, and she's the developer of the emotionally focused therapy. Okay. I'm, I'm sitting there in this couple's workshop and I'm watching this instructor talk about attachment signs and about patterns, how these couples get into and get lost in this pattern and takes over their relationship and they just become stuck in this conflict over and over again. And I'm thinking to myself, wait a second, we have exactly the same pattern in the boardroom. Workplace conflicts are all about attachment. Workplace relationships are all about emotional disconnection.  And I cannot tell you, Katty, I, I was on fire at that time. I flew to New York. I took, you know, the externship with Susan Johnson. And from then on, I was just immersing myself in all of the science, all of the knowledge about attachment. And I was actually bringing it to the boardroom to work with boards and teams. And miraculously, things started to change. The transformation was happening right in front of my eyes. And so I decided to create tools because as I was doing the techniques, people didn't even have the language, didn't know how to express themselves. So I created tools, I created the training and then I created the certification program, which I taught at Chapman and I taught at Pepperdine University. I see that every time people use the EMC process, which is emotional connection, stands for emotional connection, I see people are happy at work, they have the tools, how to get back to connection. They're a lot more engaged and I feel like there's hope. I want people to know there's hope because I felt very helpless and hopeless in those moments. So I want people to know that there is a roadmap. There's a way to get out of conflict and you don't have to be stuck. Katty:  It's amazing because you could have easily walked away from that board. And not just made it easy on yourself, but then instead you actually leaned into that and decided, okay, there's a solution here. I don't know what it is, but I'm going to find it. And not only did you find it, but you built it from there. So pretty amazing because workplace conflict, it is such an opportunity for everyone to be able to find the tools and the language to be able to work through that, you know. We work with creatives all the time and sometimes just the disagreement on what the font should be or what the color should be. Because we're each bringing our own idea of art, of creativity to the table, just that simple thing, can blow teams apart.  To be able to have that opportunity to turn away from it and not personalize it so much is so, so important. You talked about emotional connection. Let's talk about that because, on your board, you had people who are very high on the IQ side of it, but maybe it's not so much on the EQ side of it from what you said. So what does emotional connection mean? How can we create that at work in our business? Lola: Well,  I think the first thing is obviously to recognize that when we work together, we impact each other. I mean, you just mentioned, “ it would be nice when people don't take it personally”.  It cannot be! People do take it personally because relationships are personal. And especially when we depend on each other and my survival depends on you as a manager to continue to help me to grow and develop and, and be in this world as me.  But if I don't have a connection with you, I am now a threat, right? My brain, my, my, my amygdala, the mammalian brain that we have is going to be constantly vigilant for threats because the connection, the emotional connection that I have with you is part of my survival code.  It is wired in survival. So when I don't feel connected, that's, that's so incredibly important for people to get that when we work together, all of our senses become very, very attuned to each other, to the facial expression, to the words we say, to the tone of voice. Everything is so magnified. When I have a secure connection with people, with my manager, my colleagues, and my coworkers, I feel safe. I feel safe to express my ideas. I can go out in the world and take risks. I can be open to share my mistakes. That security of our relationship gives me that safety that you're not going to abandon me. You're not going to reject me if I screw up and make a mistake. I won't be alone in that experience. You know, one of the biggest fears we have is isolation, is being alone. So our emotional brain is very attuned to that cue, to that emotional signal that we send to each other.  And when we don't have an opportunity to clarify that message, that's when we get stuck.  For example, you might be coming to work and stressed from something that happened at home.  And then, you might be walking to your desk without saying hello to everybody, or to your coworker. And then they interpret that, “Oh my gosh, Katty is upset at me. Something is wrong with me or something is wrong. She's mad. Maybe it's the thing I sent her yesterday”.  Right? So the emotional music of fear .... I see Katty is upset and that starts to perpetuate that negative thought, which starts to perpetuate the protection, which starts “When I come to the meeting, I'm going to be on guard”.  And then you are gonna say why are you not engaged?  Why are you not saying anything? Well, oh my gosh,  because we don't know how to talk about these conversations.  When we do have, that's why I think the process is so effective because it gives you a structure.  It gives you a process. It gives you a language where you can say, Hey, Katty, I got scared. You know, I'm not attacking you, but I can, I just want to clarify because I got scared.  You didn't say hello, and I was wondering, you know, is everything okay now? You don't say, Oh, you know, why are you making such a big deal? You don't respond that way. You know, they're saying, Oh, thank you for sharing that. That must be difficult for you. Of course. No, I appreciate you sharing your, your experience is valid, right? So. The first thing is when we understand how we impact each other and that it's okay for us to share that vulnerability from the impact point of view. And we know how to respond to that in emotional connection, creating safety. When we are continually creating a bond, we are creating that safe space. Saying like, “I'm still here for you.  You are important to me. I care about you”.  That continuous feedback loop gives me the confidence to come back to you again and gives me the safety next time Katty may come in and not into herself. I'm already going to have that experience saying, no, no, it's okay. Katty is just maybe having a bad day. It's not because I did something.  That is how people become more secure in their relationships. So the emotional connection process is really based on that attachment theory of John Bowlby, Carl Rogers, Sal

    47 min
  4. 05/26/2024

    ep37 | the artisan podcast | will greenblatt | transform your public speaking and master that interview

    Will Greenblatt shares key public speaking techniques to transform your interview, pitch, or presentation.    Find out more by following Will on LinkedIn ----------------------------- I'm so excited to welcome Will Greenblatt to this call today. He is the co-founder of the Outloud Speaker School, an agency of actors who teach public speaking and communication skills to entrepreneurs, executives, and to candidates. He has repeatedly spoken at Google, Wayfair, and Boston Dynamics, to just name a few, and has provided coaching to over 4, 500 individuals virtually worldwide.  His clients have won numerous pitch competitions and raised capital by honing in and raising their skills in publc speaking and pitching. He's here to talk to us about how we can do that in an interview process, how we can do that when we're pitching new clients or pitching new projects.  And brings all of that with the experience that he has gained as an actor. He started acting when was seven years old. He speaks five languages including Mandarin Chinese and learning Urdu in the process. So with that, so excited to introduce Will and take our conversation to the next level. Katty: I met Will a number of years ago. I'm part of an organization called EO, the Entrepreneurs Organization, and Will came in to teach us all facilitators how to be better public speakers, how to facilitate meetings better, and how to really hone our presentation skills. Will: Yeah, it's really nice and I love what you've been doing all the stuff I get on Linkedin you know following you because we haven't actually spoken in so long, but the power of the personal branding, the telling your story, getting your message out there makes me feel like I've kept up with you in a way. Katty:. Thank you. I appreciate it. Yes. The power of social media and how we show up and how we represent ourselves on it is powerful.  Let's just jump in and talk about it. I know you speak with executives, with corporate teams and talk about how to represent themselves, how to present themselves, how to, be a strong public speaker as well as for pitch competitions and how to promote themselves that way. So obviously the audience that we're speaking to here today are the creatives and the talent that we work with who on a regular basis have to pitch. They have to pitch their portfolio, they have to really pitch their creative thinking when they're presenting clients with ideas and where they're presenting options. So I really wanted to jump into that. I know your acting background has been a huge force in kind of what you've developed, but why don't we start from the beginning and bring us to where we are currently today from your career trajectory?  Will: Yeah, the good thing is I just told this story on a stage as part of a public speaking competition two nights ago or three nights ago. So I have a handy, short, and condensed version. One of the biggest tips I always have with people is to tell your story with less, fewer words, right? So many people want to throw everything about what they're thinking, whether for it's a pitch or a presentation or just telling a story, they give too much detail. So I'm going to try to do, take my own advice and give the shortened version.  When I was seven years old, I started acting in film and TV.  My family were actors, so I fell into the business kind of through them. And I acted all the way through my childhood, through teenage years, through high school, and I thought, okay, I'm going to go to theatre school. I went to National Theatre School of Canada. I thought I'm going to get my conservatory training, and I'm just going to go to Hollywood, and that's going to be my life.  And my brother passed away when I was 17, and it threw my life off course, I was like really grief-stricken and I didn't know what to do with myself. And so when I went to theater school after that happened, I just wasn't in a good place mentally and I realized I didn't want to be an actor. So I ran away from home searching for something like what I was going to do with my life. And I discovered teaching in Spain. I taught English for a year and a half. And then my first startup was in China. I knew some other English teachers, we started an English education company in Hangzhou, China. So then I discovered entrepreneurship and the long story short is that I came back to Canada and was like, okay, I've got acting, teaching, entrepreneurship. And then I realized, okay, if I use the acting & teaching background, I can teach entrepreneurs and other creatives and business people to tell their story with the kind of skills that I've been honing my whole life, really, since I was seven. So that's the abridged version of the whole story. So it's an acting and teaching background, and then a focus on entrepreneurship, which is about how do you talk about problems, solutions and prizes. And all public speakers can benefit from that entrepreneurial mindset of somebody has a problem, you've got the solution, and then you have to sell the story of the vision, the prize. We'll get into that later in the storytelling frameworks. I think for your audience, the creatives, it's really important that they don't just think of themselves as a certain type of person. Still, they embrace the role of a storyteller, a salesperson, an entrepreneur, or an intrapreneur, if they're working at a company. This idea that they've got to get people to buy in with the way they talk with their words, with the power of their speaking voice and their story and their personal story. Katty: Yeah. So let's talk about that. Because as you're telling your abridged version of your story, just from a visual perspective, as I'm looking at you, you're taking over the whole screen, like you are animated, your energy is coming through, your enthusiasm about what's coming through, what you talk about is coming through. So let's just talk about that. Because so much of our communication in our world now is through digital media and Zoom and Teams and so forth. How can we use this space as our stage to really present ourselves best?  Will: The easy answer is you can actually look at the little box where you're showing up and see what that looks like. And so I have an extra light here. I don't know if it'll show on camera, but you can probably see it moving around on my face. So I made sure to set that up beforehand just to give me a bit more light. I've sat in front of windows. I'm making sure that I'm in the center and that my head is barely touching the top so you can see my shoulders You know too many people look like this on the screen. And if you can't see me if you're listening to this I've slouched down. You know that some basic framing things some lighting things, some audio things.  I'm speaking into a decent mic for this as well, which is really important. Those technical things are important. And then, it's the same concept as speaking in any situation, really, but it's how committed you are to your topic, and can we see, hear, and feel that with the way you're talking? So one thing I know is that I care about my message enough to not worry if people think I'm cool and laid back. I don't do that because I'm so much more interested in my message getting out there than I am in what people think of me as a person.  I know that if I put effort into being clear, and excited, and enthusiastic and showcase my passion, I have a better chance of people receiving my message and receiving it positively and remembering it. So you know, in this space, you can work on the technical side of things, but just remember why you're passionate about what you're doing and then let people see that.  It's not as easy as that, but that's the idea. That's what you want to commit to and not try to hide and be humble, be too quiet, be too laid back. But you have to find a way to show that you are passionate. And if people don't feel your passion, they don't feel your commitment, they don't feel your energy, they will write you off very quickly. And it's such a shame because these are brilliant, talented people who have a lot to offer. And then they open their mouths and people go, eh,  it's a shame.  Katty: Yeah. You have to be able to sell yourself and sell your creativity, sell your ideas, sell your strategic thinking, whatever the job is that it that's being required. But it's interesting what you're saying. One of our core values at Artisan is enthusiasm in life and work. So your whole body language exemplifies that body language speaks volumes. So if you are not enthusiastic, not just with the words that you're using, but how your body presents then that's going to come through, passion. You use the word passion. I'm using enthusiasm, but they're really like the love of what you do and how you're going to get it out there. Will: So what I try to teach is just being aware of that and starting to like intentionally choose how you want to be. And it's not about being fake, but it's about reminding yourself, giving yourself permission, allowing yourself to show your passion rather than squishing it down, which we too often do. Katty: Yeah. Actually, what comes to mind as we're talking is when we're receiving feedback about our work. The pitch is happening, your presentations is happening and maybe the client says, "oh, I don't like that color or oh, that's not what I was thinking" …how to keep ourselves from retracting and still be able to present a counter in a positive way to be able to win them over versus just totally losing it. Will: Yeah, or being defensive which I saw on stage at a tech festival in Toronto a couple of days ago. A founder was asked a question and he just got really defensive. It was a very reasonable question and his answer was reasonable, but he thought he was being attacked even though I didn't feel that way from the question. The investor said something like, how are you

    42 min
  5. 05/10/2024

    ep36 | the artisan podcast | ric krause | the importance of narrative

    Ric Krause  | LinkedIn Katty: Ric, thanks so much for joining me on this episode of the artisan podcast. Looking at your resume, the through line that I see through everything is really the impact of the narrative.  Where did this passion come from for you? How did you get started in this?  Ric: Actually, in college, I was a music major. I was a composition major, and so even before I got to writing, I was working with form, and my composition teacher said, you could paint a room red and with one white dot, and that's okay, but you better defend that white dot, and that goes to the structure underneath creative,  and it was such a great exercise to get as free as you could, then pin it into a structural foundation.  And then in music, there's all sorts of rules for harmony, ease, melody, tonality. And so the concept is built into the structure immediately.  And that helped me with everything I did. So when I segued into writing, and I had written a play  and that got me represented, and then I started pitching and started to sell TV stuff and film stuff,  all of those, all the ability to think conceptually and grounded into structure came into play. And at the same time, we are synaptically hardwired to engage with story. So if you can really use that to your advantage and get people to engage quickly and wonder what happens next, however, that translates into your messaging,  people are wired to be taken by the lapel and led forward,  and it's what you're utilizing with good storytelling. Katty: You're going to invite people into that story with good storytelling. Ric: Yeah, I would say more than invite them, you grab them. Really good storytelling and audiences on the edge of their seat, leaning forward toward you.  One, someone is leaning in. And within brand messaging, it's really within, I think, less than three seconds,  you've got them.  If they're already tuning you out, how do you make up for that difference when they're already leaning back out of your messaging? How are you going to pull them back in? That's tough. Once you've got them, of course, you have to extend their engagement all the way to the end, which in a lot of CTA, but you have to grab them in, whether you're telling a thriller or a 30 second spot.  Katty: Okay, so what's the How? How does a copywriter who's starting in their career path right now make that shift of saying, okay, just writing copy for the sake of writing copy is different than what Ric is talking about right now? Ric: Yeah I, think that you have to always consider the one question that is the through line of all narrative, whatever that narrative is, and that question is "what happens next?" What happens next? What happens next? There are many tools that you can use to get there.  A reversal reversal expectation; A plot twist.  You set someone up to believe one thing and then it changes.  Use an interesting hero or antagonist, use a cliffhanger, use backstory. We're doing this because this happened before.  You can use all those tools and you're setting people up to track your message with the synaptic pathways that are already there for receiving narrative. It's taking advantage of something we're already disposed to engage with.  Katty: How do you do that in like a 30-second spot though?  Ric: This is where the agencies are often really good at the 30-second spot. My question is what would go beyond that? You have to engage really quickly with, I think, both the right type of hero, heroine and the right type of world-building.  And world-building means that we're always trying to make our audience feel something.  It's not a dry exercise. We want them to feel they are the real heroes of the story. They're the stars of the story. And we have to deal with how we want them to feel while using our product. If you're an Alfa Romeo buyer, you're a sexy soul and if you're a Jeep buyer, you're a rugged individual, right? They're different. Brands have different feels to them. So what we want to do from the get go is make them build the right world. If it's an ad for a Liberty Jeep, it's gonna have a rugged terrain in front of you. You want to build the right world immediately, show the right person in that world, because that is the aspirational leap someone is taking. I'm that guy. I'm that girl. That's really me.  Now we've got them. That's the first hook. You can do it with crazy humor, like if there's a 30-second spot,Chewy's is interesting, because they have the dogs and the cats that talk to you, because they're members of your family, and they always have them saying funny stuff. You're immediately in, and you also know the experience, because you love your dog, you love your cat, they're like your family.  You need to find some immediate hook.  The audience will jump into and see themselves as the star of that, 30 second spot, the old advertising saying is selling the dream. And that's what you're doing. Really.  Katty: So I want to pivot here on this conversation, obviously Artisan Creative is a recruiting company.  So my mind immediately goes to when a candidate applies, right? Or when where our clients write a job description. How does that piece….. it almost serves as their advertising piece…, right? How can that job description grab the attention of viable candidates?  And then the flip side of it, how can a candidate's resume or their portfolio provide the same "hook", if you will, so that it grabs the attention of interested parties? So let's start with the client side first, the employer brand, and just the narrative around that.  Ric: I think that's great and it sets up a possibly great interview. If each party does it well, then you're opening up what I would call story court where people can really talk and the employer or the potential employer can really get a feel for whether this candidate can work for them and their requisites and vice versa. The possible candidate is given not only the opportunity to show who they are and what they do, they can see if this job is a fit for them and everybody takes it from that moment.  I think employers need to talk about the specifics that are needed in terms of job, and skill set, but also be really clear on what their own brand story is. It goes to what we were talking about a couple of minutes ago. What is the brand essence? What's the brand DNA? Because what you're doing in all brand messaging is taking that essence and putting it in motion. And that motion is going to be absorbed by us, your audience, and then we're going to feel it. So you need to be able to talk to your potential candidates in a way that is hands-on and not 30, 000 foot up. If you tell me something general in a, in, in or communicate to your recruiter, something that's general,  it's very hard for a candidate to really respond.  And, that goes all the way to writing briefs as well. All of the on the employer side is the onus of specificity,  of a hierarchy of ideas, communicated correctly,  of,  Telling your candidates, what is the feel of the creative you want from them? You have to find out from them. How they can create in your playground. Katty: Yeah. Obviously skills and software that somebody knows that goes without saying, if the job requires it, the job requires it. But what I'm hearing from you is the storytelling piece of it, or the narrative piece of it, excuse me, on the employer side is really kind almost like the soft skills or the EQ side of the equation. You may have the skills, but you need to also be able to buy into the story that we have about our brand.  Who it is that we are what, is it that we stand for. Ric: Exactly, because if you just were to dump a huge style guide onto somebody.  You will absorb some of the things, but it's not going to give your candidate or your employee a real feel for what you want from them. You need to know it internally, I think, personally, that gives your candidate a place to start from to know what the tone and the attitude of your messaging. And that comes from understanding your brand DNA backwards and forwards.  Katty: How is a candidate going to really be able to differentiate who they are, if they have not had a chance yet to have a face-to-face or a Zoom interview, but this is purely just on the merit of their resume and or their portfolio, how can narrative and storytelling play a part in that? Ric: I would say imagine an interview. Imagine before you do it if you haven't done it. Imagine what you would say if you had to be the hero of your own story. What would you say?  Not just the details, but what the details add up to. You need to know your brand. Everything's branding. The process from the brief to the deliverable to the end, Endpoint is all about that communication. Katty: Love that. Thank you. Thank you for that insight. Because I think, we, try to work quite a bit with candidates to get them ready for their interviews and to just put their best foot forward. And to be able to tell the authentic story of who they are is just so important when it comes to not only the resume but also in the interview and be able to have a thorough line as to their career path, right?  Ric: Yeah. And I also in all of this emotion is important in all of that and all of messaging, whatever you're messaging about, you can't leave the emotion out of the equation.  People hook into it or they don't. So know who you are. Don't be afraid to show your passion about things.  Katty: Great words. Thank you. So what are you working on these days? Ric: Yeah I, took, I  think it's now been seven months off. I created in a wonderful recording studio in LA called The Village.  I created, hopefully, this makes sense, think of a play with a live concert built into its narrative. And that's what I, did quite a while developing, recording, and mixing. And, now we actually have a first offer from a theater in Detroit. It ties togeth

    23 min
  6. 04/12/2024

    ep35 | the artisan podcast | rickie ashman | experiential design

    Rickie is a seasoned Creative Director & Design Director who successfully leads 360-degree campaigns for high-profile clients and turns big-picture ideas into compelling multi-platform campaigns.  Together we talk about experiential design and what it takes to be an artisan in this field. Find Rickie here: IG @littlecountryfox |  Linkedin | rickieashman.com Katty Rickie, so excited to have you here on the Artisan Podcast. I know we've known each other through Artisan for a long time, but this is the first time you and I are actually sitting down to have a chat.   Rickie Yeah, I'm very excited to be here. Thank you for having me.     Katty How did you get started as a creative? And when did you know that being a creative was a passion for you?  Rickie I was always a doodler and a daydreamer, according to my teachers, and I got special permission when I was in middle school to doodle because the teacher saw that my grades were good. In fact, I was at the top of my class in middle school, so they knew that it wasn't impeding my learning abilities. But, their one rule was that I had to doodle in a separate notebook and not in my class notes or in my textbook, which I was fond of doodling in. And flash forward to the beginning of my career I missed out on the opportunity to go to art school. It was something that I had wanted to do, but I grew up in New Orleans and Hurricane Katrina hit towards the tail end of my high school year. So, I think my parents were thinking practically when they guided me into going to business school for college. So, when I graduated, I think I ended up moving into a creative career through sheer force of will. On my first job, I began to teach myself Photoshop through my early interest in art where I was learning how to color-correct photography and illustrations. And then, in my first job, our designer left the company and there was a hole to fill, and I volunteered to take it on and thus began my early career as a designer. Katty So that's pretty amazing that your teachers recognized the importance of doodling and didn't curtail that but actually gave you permission, if you will, to be able to do that. Rickie Yeah,  I think so. And I think, what also has really helped throughout my career is the ability to tell a story. And starting off as a wannabe illustrator, as a kid where I would draw out stories and plot lines in a linear comic book-like format, has always stuck with me. I had a brief stint getting into creative writing in high school as well. So working on more of the advertising front, where oftentimes a lot of what we do is storytelling in a sense for both the client and the consumer to get the buy in. I think that's also helped ground me and my approach. So doodling led to a good overall process for creative thinking. And I think it's a great mental exercise particularly, when you're having writer's block, shall we say, sometimes it's good to just, do something with your hands while your mind is working away. While I doodle less these days, sometimes I find myself scribbling. In my work notes. Katty Love that. Yeah, I'm reading this book right now. Actually, not that far into it, but even in the first few chapters, it's called Your Brain on Art it talks a lot about just the connection of art and just, even the doodling piece of it, but the importance of just allowing your brain to travel and be able to do that. It helps with writer's block. It helps with anything, really any kind of block but just that physical process, just what it does, the chemicals in your brain,  pretty amazing.  So you moved from your love of illustration and you built on that and your love of design and you built on that. How did you get into experiential design? And how would you describe experiential design versus traditional creative work?  Rickie Yeah, I think  Again, really through happenstance when I began my career, I was working brand side. So I handled everything from print to digital to occasional photo shoot and video shoot production and concepting for the brand. Early on in my career, I ended up making a jump from the retail brand side to a new creative agency called Matte Projects. And Matte is known for not just being a boutique creative agency, but also throwing their own events and music festivals in New York city. So right at the beginning, I think of when brands were starting to realize that events were a great way to reach young people, I started working for an agency that I think began the new model of experiential agency. What started off as throwing our own events as a way to advertise the agency and build an audience for the events that we would later on throw for our brands. I had my hand in thinking about programming, and talent pools and artist selection for events, as well as, pitching the event concepts to potential sponsors. The experiential projects offered me, as a creative, an interesting chance to do a little bit of everything where on a content shoot, you might not have much print design, or digital design, or even interior design involved in the project. It can be a little routine after a while. I think experiential is nice in that given the scale of the project, you end up being able to touch multiple aspects of design. Which again keeps things always fun and challenging in the right way. So on any given experiential project, you're design directing, you're directing the spatial environment, the look and feel prop sourcing, there's this stage element, thinking about the theatrics of the performance or the run of show for the guest experience. We like to throw around the phrase cocktail theater. If it's a dinner event or a party, what is entertaining people while they're in this beautiful house that you've created? It's a very 3d type of design experience, and I think the ability to have people experience your work in a physical format, it has always been exciting for me. Whereas, on a content piece, you're viewing it online or on social media or maybe through a streaming platform, when you're actually there in the environment, hearing them, and seeing the sights and sounds, tasting the thematic menu, seeing the vignettes that we build I think it's all very exciting.  And it's certainly, at least still now that we've come out of the pandemic, one of the primary ways of targeting young people, thankfully, so it still keeps me busy. I'm glad that we've been able to move back to physical experiences because they are always exciting projects. I think that, again, the nice thing about experiential is that every project is so different. And,  oftentimes, I find the need to bring on a specialist to handle a certain element of the project. In some cases, we have a need for an illustrator, or an animator, or a motion graphics artist to create content or key art for the experience. So I'll look to find talent that can help express my creative vision or the clients’ hopes and dreams for the experience.  I think one of the core challenges is that playing in the world of a brand, you have limits. So sometimes you have to use the client's colors and the client's look and feel. But in other cases, sometimes clients are looking to the agency and the creative team to dictate what the look and feel should be. So I worked on an event a few years ago for a jewelry brand where they gave us four creative parameters, but we had the opportunity to create some new elements using stock and vintage photos. And I brought in a mixed media designer who created this really incredible collage art wall that really fit in with current trends in design, which in my background as a designer, I'm always trying to make sure that we are staying relevant, timeless, but relevant. So it's always exciting when I can make the design work feel a little bit more edgy. Sometimes we do templatize our approach on things like printed directional signage and menus, things that are the necessary evils of any branded event. But it's always exciting for me when my designer is able to own elements like that and have fun with them and create something that, has a little bit more of an editorial feel. Even with digital, we're oftentimes looking to build a microsite, or maybe some events have a digital experience component. So there are so many ways that I'll bring on a prop stylist every now and then, or a photographer, or filmmaker for a project. So it's exciting how collaborative and how expansive experiential projects can be because they allow you to work with so many various types of creative individuals across the world. Katty  So you said two things I want to dive into a little bit more. First of all, I love that you brought in vintage while you were talking about trends and staying relevant, and for marrying the two together there, I thought that was fantastic. So you talked about always wanting to be relevant and stay relevant and just know what the new design trends are. Can you share a little bit about what are some of the trends that you're seeing? And a second question to dovetail from there,  for somebody just starting out in their path, where should they go to learn about whatever new trends are if they're not going the traditional school route? \ Rickie Yeah, I think, when I work with younger designers and look at where they are coming out of design school or, in some cases, people do come from non-traditional routes.  I've worked with a lot of people in experiential who've come from the world of architecture, or in some cases they worked early on in their career as a producers, but, they are creative problem solvers, so they can merge into a creative director or assistant creative director role. I think it's key for anyone young to try to train their eye from early on. So really being present and mindful of the world around them and noticing patterns, also training their eye around things that reflect their personality. I think my vis

    37 min
  7. 03/31/2024

    ep34 | the artisan podcast | jamie douraghy | building culture through our strengths

    Executive coach and team development expert: Jamie Douraghy  jdouraghy com. LinkedIn profile:     Hello Everyone.  I'm excited to welcome Jamie to this podcast and introduce you to him. You may wonder why we have the same last name… It's because we're married! I was looking to create this series of podcasts on company culture and realized that, right here,is someone who has expertise in helping companies and leadership teams build culture using the strengths of the team And I thought… Hey, Jamie, would you come and talk to me about building company culture? So here we are!  Jamie, glad to have you here. Finally, after 30 years of marriage, our first podcast together! Jamie: Yes, we've been negotiating this moment for quite some time now.  Katty: Exactly, So what I wanted to dive in with you in this….With everything that has changed in the past few years with COVID and the Great Resignation and this whole movement with hybrid and remote and so on and so forth. We talk about how companies go about in terms of building culture, and learn about their teams. And I know that one of the frameworks that you use is StrengthsFinders. So I wanted to talk to you a little bit about that and the importance of knowing what strengths people BRING, and what it is that they NEED on a particular team. Would you mind just sharing a little bit about your background and how you've come to this point.   Jamie: Absolutely. My, journey into this world of understanding why, how, and what people need to do to work better together began about 11/ 12 years ago, when I went through the proverbial discovery of your WHY, and then the HOW and WHAT became easier. What I appreciate about CliftonStrengths is that it focuses on HOW we do what we do, when we know our WHY, which is intrinsic and very personal, our WHAT can become much more dynamic. And then many individuals can get lost in how they're doing what they're doing when they're not clear on that. And CliftonStrengths, as you take the assessment, you look at your 34 complete talents and the top five become your strengths. Those are the ones to initially focus on. When I'm working with companies is focus on the talents of 6 through 10, because that's where we are learning that the true potential lies and the greatest potential to be unlocked are, is in the talents that are not necessarily our strengths. Katty: So you mean the first five of those 10 is something that naturally occurs. It's the six through 10 that the potential and the opportunities lie within. Jamie: Exactly. For example, Context is my number two (strength). I don't have to think about watching a documentary or what I'm going to learn from a specific book. I just pick it up, or I just do it.    My number six or seven is Maximizer, where I need to take good things and I want to make them great. I have to put a little bit more intentionality and a little bit more thought into it. It's not an automatic process. Katty: So really a growth opportunity even for every individual. Jamie: Definitely. Our greatest growth, for me, lies within the six through ten.  Katty: How would you say…from a team dynamics standpoint,  I know you've shared in the past that GallupStrengths or CliftonStrengths is not a hiring tool, but more of a development tool.  Can you share a little bit more about that and how hiring managers as a whole can utilize tools like CliftonStrengths to be able to develop their core team, and their people? Jamie: These tools show how good a person may be on paper,  or as a result of algorithms and science that have been put out there. Where the greatest growth happens is when they are doing the work.  And when I know how I can do some things better than others, then I can team up with the right people that are, if not, better at certain areas and partner up with them.  And for me, that's where team dynamics become more important than growing just one individual.  It's really how you grow the entire team, and what are the individual contributions that each player can make, to make that team greater. So, I didn't answer the question.  Probably to be more specific, all the assessments are good.  They all offer insights. It's similar to a painter. A paintbrush is a paintbrush, but it's a different painting in the hand of Picasso than it is in Van Gogh's. It's really how the manager knows how to use those tools to get the best, to extract the best out of people.  Katty: I understand that. Thank you for that analogy.  That makes sense to me. I know that it was a very eye-opening exercise for me to just take my assessments and recognize what my strengths were and maybe what is not so strong for me, and choose whether I want to work on that or not. How would you suggest to different teams who work together to use this tool for constant communication? And how do they operationalize it? Basically where I want to go with it is it's one thing to take the assessment, but it can easily sit in a drawer and collect dust.  It's another thing for it to become part of the everyday conversation of a team. What would you suggest there?  Jamie: The best way is to use it as an opener for many meetings. There are thousands of companies that use Gallup's tool, CliftonStrengths, to create a strengths-based culture.  I know when I was in a leadership role several years ago, as we were going through COVID, our monthly meetings were “What two strengths are you counting on to get you through COVID?”  And it allowed for people to be authentic. It allowed people to look at themselves and say, okay, these are the things that I can count on myself because we don't exactly know what's going on in the world outside.  And then when that is shared collectively, people start to connect. They say, oh, okay, I can go to this person for that, I can go to that person for this. And importantly, my team can come to me for what they need. One of the CliftonStrengths reports is the Bring/Need report…What's the value that I bring to the team, and what's the energy that I need to gain from the team? And when you have everybody doing this in sync, it can become a very powerful way of pushing teams up to that next level.  Katty: Who can I go to beacuse I don't have that strength, but somebody else does. Or who can I rely on to see this (through) and vice versa?  For clarity's sake, speaking of context... I know we're referring to CliftonStrengths, Gallup, and Strengthsfinders.  Would you mind sharing with everyone that we are talking about the same tool, just the name has evolved? Jamie: Yes. It was StrengthsFinders and then it became CliftonStrengths. And within CliftonStrengths there are 34 talent themes, of which the top five become your strengths.  Katty: And then six through 10 are the opportunities for further development and growth. Jamie: Exactly, They do support the top five. Katty: And I think it's really interesting for the audience to that we're talking about it in the context of work, but how impactful it is in the context of everyday relationships and conversations.  Jamie's number two strength is Context, it's my number 32….. So you could just imagine the conversations that we have around that, or I know who to go to any time I want details on things because that is not me! Or I want the history of things, I know who to go to for that. That makes a very interesting conversation! Jamie: I know to come to you for ideas because you have ideation quite high.  And if I'm stuck on a certain area and can't break through, I will come to you and ask, Hey, this is the challenge I'm facing. What thoughts do you have? You'll give me a list of ideas very quickly. And then I will take those and then put them into my way, my methodology of executing. Katty: So at Artisan Creative, we, several years ago chose to adopt, StrengthsFinders as one of our frameworks and one of the tools that we're using here. What we've done to operationalize it is that on our Slack channel, every single member has their strengths listed. In every single team meeting, we talk about what we bring to the table, and what we need based on our strengths.  When we're talking about reviews and just having one-on-ones, really looking at where those strengths need support, how those strengths are showing up. It's become part of our company culture and part of our conversation, which has strengthened, no pun intended, but it has strengthened how we're communicating and how we're talking to one another. Jamie: That's good. What's an example of how you've done that beyond Slack? What's an example of maybe in a meeting or when you're facing a challenge where you said, Let's look at our collective strengths.  Katty: Yeah, so the interesting piece is that we have some team members who are very high in Communication. And we have some team members that communicate but maybe not necessarily outgoing, they're not the social butterflies if you will, and making sure that both sides of the equation, the ones that have, you know, WOO (Winning Others Over) as part of their strengths, and recognizing that maybe not every single person on the team has that. And still creating space for everybody to have time to communicate and to verbalize what's going on and not dominating the conversation…so just that recognition and that self-awareness has been huge. Otherwise, our conversations could turn very one-sided.  So that's been an important distinction, just to know that there are some amazing people with amazing things to say. They may just not be the first ones who jump in with something and how to create the space for them to say something. That has been important to recognize. So when you're talking and working with leaders on these leadership teams, and utilizing, whether it be StrengthsFinders or any other assessment that they're choosing to use on their teams and in their organizations, how do you go about advising them as to

    21 min

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About

The artisan podcast taps into creativity, inspiration and the determination it takes to be an artisan. Guests share stories of lessons learned along their creative journey. This podcast is brought to you by artisan creative, a staffing and recruitment agency focused on creative, digital and marketing roles. artisancreative.com Follow-us on LI, IS and FB @artisancreative and on Twitter @artisanupdates.