Mostly Marketing with Matt Wilson

Matt Wilson
  • 5.0 (9)
  • MARKETING

A Podcast all about Marketing. Mostly. Listen on Apple, Google, Spotify or wherever you get podcasts.

  1. 12/29/2025

    Those AI Overview Things

    Let’s be honest — this sounds like a boring topic. AI overviews,search results, and how Google decides what shows up at the top of the page? Yeah… not exactly thrilling. But here’s the thing: it’s important. Like,super important. In this episode of Mostly Marketing with Matt Wilson, Matt isjoined by Chad Graves, CRO at Reunion Marketing, to break down whatthose new AI summaries at the top of Google searches actually are, how they’redifferent from traditional SEO, and why showing up there is becoming a bigdeal. No jargon-heavy explanations — just a practical, real-world conversation abouthow search is changing, why it’s happening, and what businesses should at leastbe paying attention to right now. Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about marketing…mostly. You can listen and download on all major podcast platforms, includingApple Podcasts, Google Podcasts, Spotify, and Anchor.

    23 min

  2. 11/25/2025

    Rules for Drinking Coffee

    In this Mostly Marketing Short, Matt tackles the only topic more controversial than attribution models: the proper rules for drinking coffee. After a flood of heated LinkedIn opinions, he breaks down the wildly unhinged behavior of people who walk around in 10-degree weather with a cup of iced coffee like everything is fine. Matt lays out his official, non-negotiable, borderline-legal guidelines for when hot coffee is mandatory, when iced coffee becomes acceptable, and what to do during the treacherous 45-to-65-degree temperature zone. Plus, a quick detour into creamer preferences, caffeine self-awareness, and why life is too ridiculous to judge anyone’s vanilla-almond-mocha-cookie-dough concoction. Whether you’re a year-round iced-coffee loyalist or a seasonal purist, this mini-episode will absolutely validate you… or get you charged with a Class B misdemeanor.

    5 min

  3. 11/11/2025

    Is Data Real?

    Is the data you’re using in marketing actually real—or just a spreadsheet full of guesses? In this episode of Mostly Marketing with Matt Wilson, we dig into the world of data-driven marketing with Matt Spiegel, EVP of True Audience Growth Strategy at TransUnion. From programmatic campaigns to identity resolution, we break down how to tell the difference between good and bad data—and why testing is the only way to know what actually works.  We also explore the future of data, AI, and personalization, and how marketers can navigate complex ecosystems while reaching the right people at the right time. Whether you’re an agency pro or just curious about the inner workings of modern marketing, this conversation is full of insights, practical advice, and a few laughs along the way.  Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about marketing… mostly. You can listen and download on all major podcast platforms, including Apple Podcasts, Google Podcasts, Spotify, and Anchor.  Stay connected:  👍 Like us on Facebook: @MostlyMarketingwithMattWilson  🎥 Follow us on TikTok: @mostlymarketingpodcast  🐦 Follow Matt on Twitter: @MarketingMattW  Give it a listen and let us know what you think!

    25 min

  4. 11/04/2025

    Creative AI / Chatty G

    In this episode of Mostly Marketing with Matt Wilson, Matt dives into the creative side of AI — sparked by his 75-year-old dad’s newfound obsession with “Chatty G.” From blog writing to Facebook posts, even Matt’s dad is finding new ways to make AI a daily tool. That leads Matt to a bigger question: how can agencies and marketers move beyond surface-level AI use to unlock its full potential?  To explore that, Matt sits down with Jonathan Gudai, CEO of Adomni, to discuss how AI is transforming creative strategy, media planning, and campaign efficiency. They dig into topics like “context engineering,” how AI saves time without replacing people, and the evolving role of creativity in a tech-driven industry. Whether you’re an AI skeptic or a full-blown techno-optimist, this episode will challenge how you think about the future of marketing.    Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about marketing… mostly. Hosted by VP of Digital at SilverBack Advertising, Matt Wilson. You can listen and download on all major podcast platforms, including Apple Podcasts, Google Podcasts, Spotify, and Anchor.  Stay connected:  👍 Like us on Facebook: @MostlyMarketingwithMattWilson  🎥 Follow us on TikTok: @mostlymarketingpodcast  🐦 Follow Matt on Twitter: @MarketingMattW  Give it a listen and let us know what you think!

    27 min

  5. 10/29/2025

    Follow Through Matters

    Ever had a business experience that started off amazing… but fell flat at the end? In this episode of Mostly Marketing with Matt Wilson, Matt tells a story about his Great Dane, a $4,500 dog training program, and what it taught him about one of the most important lessons in business — follow through. From the sales pitch to the delivery to the after-sale experience, Matt breaks down how a lack of follow-through can turn a great product or service into a mediocre one. Whether you’re in retail, automotive, or any business that relies on trust and relationships, this episode will hit home — and might just change the way you think about customer satisfaction. Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about marketing… mostly. You can listen and download on all major podcast platforms, including Apple Podcasts, Google Podcasts, Spotify, and Anchor. Stay connected: 👍 Like us on Facebook: @MostlyMarketingwithMattWilson🎥 Follow us on TikTok: @mostlymarketingpodcast🐦 Follow Matt on Twitter: @MarketingMattW Give it a listen and let us know what you think!

    8 min

  6. 05/08/2025

    Understanding the Automotive Standards Council (ASC)

    In Season 10, Episode 6 of Mostly Marketing, Matt Wilson is joined by Mia Umanos, CEO and Founder of Clickvoyant, for an in-depth conversation about the Automotive Standards Council (ASC). Along with insights from SilverBack Advertising, Mia helps decode the ASC — what it is, why it matters, how to set it up, and how it can empower automotive dealers to better understand and leverage their Google Analytics 4 data. We break down the strengths, the weaknesses, and everything dealers need to know to stay ahead. A must-listen for anyone looking to make smarter, data-driven marketing decisions.    Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about marketing… mostly. You can listen and download on all major podcast platforms, including Apple Podcasts, Google Podcasts, Spotify, and Anchor.

    30 min

  7. 05/06/2025

    Useless Ramblings

    In this short and chaotic episode of Mostly Marketing, Matt Wilson dives into a series of random rants — from the ups and downs of CVS Pharmacy customer service, to confusing tariff pricing, and, of course, the eternal struggle of what to actually call iced Coffee. It’s unfocused, it’s messy, and somehow, it stil got posted on the internet. Tune in for some mostly marketing... and mostly rambling.    Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about marketing… mostly. You can listen and download on all major podcast platforms, including Apple Podcasts, Google

    11 min

  8. 03/06/2025

    Let's Talk Video (Content)

    New Episode! Let’s Talk Video 🎙️  A lot of people get hung up on where their video ad is going to run—YouTube, Hulu, CTV, social… But the real question is: What’s actually in the video? Too often, the creative is an afterthought when it should be the first thing you figure out.  I sat down with Robert Weiss, President of MultiVision Digital, to break it all down: 🎥 Why video content matters more than placement  📺 How to create videos that actually work ⚡ The biggest mistakes businesses make with video  📈 How to batch-produce content & make life easier  If you're thinking about video marketing (or just want to do it better), give this one a listen!  🎧 Check it out now! #MostlyMarketing #VideoMarketing #ContentFirst #MarketingTips  Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about marketing… mostly. You can listen and download on all major podcast platforms, including Apple Podcasts, Google Podcasts, Spotify, and Anchor.

    29 min
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Ratings & Reviews

5
out of 5
9 Ratings

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A Podcast all about Marketing. Mostly. Listen on Apple, Google, Spotify or wherever you get podcasts.

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