My First Million consistently gives off strong snake-oil vibes by dramatically underestimating the amount of real work required to build and operate actual businesses, especially in their recent conversations about franchising. As a multi-unit franchise operator myself, it’s honestly painful to listen to them casually suggest that you can just “buy 30–50 units,” hire a couple of people, and magically collect $10M a year in mostly passive cash flow. That’s not how franchising—or any operator-led business—works in the real world. Day-to-day execution, staffing, training, turnover, compliance, local market issues, and constant problem-solving are the job, especially before true scale, and they repeatedly gloss over these realities as if they’re trivial details. The result is content that overpromises, underdelivers, and dangerously misleads listeners into thinking complex, high-risk businesses are easy money plays when in reality they require relentless involvement, operational discipline, and years of grind to get right.
