Behind The Numbers With Dave Bookbinder

Behind The Numbers With Dave Bookbinder
  • 4.9 (66)
  • Entrepreneurship
  • Updated Weekly

Behind The Numbers With Dave Bookbinder explores what really drives business valuation and long-term enterprise value. You’ve heard the saying, “You can’t manage what you can’t measure.” But the most important drivers of company worth don’t always show up on a spreadsheet. Hosted by business valuation expert and best-selling author Dave Bookbinder, the show goes beyond traditional financial statements to examine the leadership, strategy, and execution that determine how companies grow, scale, and sustain value. Through conversations with elite executives, entrepreneurs, and financial thought leaders, listeners gain practical insight into corporate finance, mergers and acquisitions (M&A), exit planning, and organizational culture. Earning two best-in-category podcast awards and listened to in over 100 countries, Behind The Numbers With Dave Bookbinder proves that while the numbers tell the story, the people bring it to life.

  1. 6d ago

    Stop Paying CEO Rates for Admin Work - Nicole Grinnell

    In this episode of Behind the Numbers, host Dave Bookbinder sits down with Nicole Grinnell - founder of Bosun Solutions and Mic'd Up Booking - to break down the exact financial and operational mechanics of scaling a small business. They pull back the curtain on payroll optimization, calculating the true opportunity cost of doing your own admin work, and why high-performing executive assistants are revenue multipliers, not expenses. Nicole walks through the spreadsheet arbitrage of fractional staffing, explaining how shifting from fixed W2 payroll overhead to variable fractional support insulates profit margins during market volatility (a model battle-tested during COVID-19). They dig deep into the hidden financial cost of a bad hire, the exact vetting processes needed to protect cash flow, and why Net Profit is the ultimate metric every scaling founder must track. Plus, Nicole outlines how to turn podcast guesting into a low-effort, high-ROI B2B sales engine that drastically shortens sales cycles. 🔑 Key Topics Covered Small Business Payroll Optimization: How replacing full-time W2 salary risk with flexible, fractional labor protects cash flow and profit margins. Effective Delegation & Opportunity Cost: The exact math behind why paying CEO-level rates for basic administrative tasks drains business valuation. The EA as an Operational Multiplier: Reframing administrative support from a balance-sheet expense into a revenue-generating asset. Preventing Costly Hiring Mistakes: How thorough vetting and clear performance KPIs reduce turnover and prevent bad hires. Critical Scaling Metrics: Why net profit margin matters infinitely more than vanity top-line revenue metrics. B2B Podcast Marketing & Conversion: How appearing on targeted podcasts builds host trust and acts as a high-ticket referral engine. About Our Guest: Nicole Grinnell is a two-time business owner who comes from a long line of entrepreneurs and small business owners. As the daughter of a Small Business Owner turned Corporate Executive Support- she has unique insight to the needs that the Entrepreneur & CEO face in order to scale their business. Her entire career has involved balancing family and life, from working for her family business, to getting married and having children while climbing the corporate ladder. She now has a marriage, two teenage children, and has grown her businesses to $2 million in revenue. Her goal is to help other small businesses succeed. Driven by her passion for organization and efficiency, she founded Bosun, a remote staffing firm that provides affordable solutions to help small business owners grow and scale, regardless of economic conditions. About the Host: Dave Bookbinder is known as a trusted provider for independent business valuations, corporate asset appraisals, and exit planning advisory and he is the person that business owners and their advisors reach out to when they need to know what their most important assets are worth. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.  Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.  He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.” Dave’s book, A Valuation Toolbox for Business Owners and Their Advisors: Things Every Business Owner Should Know, was recognized as a top new release in Business and Valuation and is designed to provide practical insights and tools to help understand what really drives business value, how to prepare for an exit, and just make better decisions. He’s also the host of the highly rated Behind The Numbers With Dave Bookbinder business podcast which is enjoyed in more than 100 countries. 🔸 Grab Dave’s Books: The New ROI: Return on Individuals  | The NEW ROI: Going Behind The Numbers  |  A Valuation Toolbox for Business Owners and Their Advisors: Things Every Business Owner Should Know 🔸 Connect with Dave on LinkedIn  🔸 Connect with Dave on FaceBook 🔸 Follow Dave on Twitter 🔸 Check out www.NEWROI.com for more. 💡  Want to share your insights with the business community? Message Dave to learn how you can be a guest on Behind The Numbers. https://linktr.ee/BehindTheNumbers 🔹 Check out more of Behind The Numbers on YouTube BEHIND THE NUMBERS WITH DAVE BOOKBINDER IS AN AWARD-WINNING PODCAST THAT IS ENJOYED IN MORE THAN 100 COUNTRIES. THANK YOU FOR MAKING BEHIND THE NUMBERS AMONG THE MOST POPULAR PROGRAMS GLOBALLY!

  2. Jul 28

    Behind the Numbers of Authority: How Smart Leaders Turn Stages Into Revenue - Terry Fossum

    On this episode of Behind the Numbers, host Dave Bookbinder sits down with Terry Fossum - #1 Wall Street Journal bestselling author, global TEDx speaker, LA Magazine’s Person of the Year, and winner of Fox’s Kicking & Screaming. Together, they go behind the data to unpack the hidden drivers of enterprise value, executive execution, and authority-building. Terry shares his "throw away the box" playbook for business reinvention and breaks down the behavioral economics behind his Oxcart Technique - a framework grounded in prospect theory designed to engineer success and eliminate execution breakdowns. Key Topics Covered: The Disruption Data: Why 52% of the Fortune 500 from the year 2000 no longer exist, and why a company’s past success is often its biggest threat. Closing the Quota Gap: Why 73% of sales reps miss their targets and how to design "failure scenarios" that actually motivate action. The Economics of Authority: How leaders can leverage stages and books as strategic business assets to turn invisible expertise into high-value clients. Reverse-Engineering Systems: Lessons in persistence from Terry's brother, who decoded NASA's selection process to become an ISS Space Station Commander after being rejected six times. High-Stakes Leadership: What surviving the Fijian jungle on reality TV teaches us about guiding teams through fear, uncertainty, and corporate transformation. Resources & Links Mentioned: Build your authority platform: TheStageAdvantage.com Keynotes, books & coaching: TerryLFossum.com Find Terry's bestselling book, The Oxcart Technique, on Amazon Listen to the Comeback Chronicles podcast About Our Guest: Terry L. Fossum is a #1 Wall Street Journal, Amazon, and Barnes & Noble bestselling author (and USA Today bestseller) of The Oxcart Technique. His TEDx talk was ranked the #2 New TEDx Talk in the World. He has delivered more than 1,500 keynote engagements and helped raise millions of dollars from the platform. He delivers two signature keynotes. Never Miss a Goal Again, built on his Oxcart Technique® and grounded in Nobel Prize–winning behavioral economics, is the keynote sales-driven organizations bring in when traditional training stops producing — insurance agencies, real estate brokerages, financial advisors, dealership groups, and direct-sales companies. Throw Away the Box helps leadership teams and organizations reinvent themselves in the age of AI, built on original interviews with the leaders behind NASA, Tesla, The North Face, E!, and FANUC. In 2017, Terry won Fox's prime-time network reality competition Kicking & Screaming, representing the Boy Scouts of America. He is a former Captain in the United States Air Force, a graduate of Texas A&M University, and the President & Endowment Chair of the BSA's Inland Northwest Council. About the Host: Dave Bookbinder is known as a trusted provider for independent business valuations, corporate asset appraisals, and exit planning advisory and he is the person that business owners and their advisors reach out to when they need to know what their most important assets are worth. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.    Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.  He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.” Dave’s book, A Valuation Toolbox for Business Owners and Their Advisors: Things Every Business Owner Should Know, was recognized as a top new release in Business and Valuation and is designed to provide practical insights and tools to help understand what really drives business value, how to prepare for an exit, and just make better decisions. He’s also the host of the highly rated Behind The Numbers With Dave Bookbinder business podcast which is enjoyed in more than 100 countries. 🔸 Grab Dave’s Books: The New ROI: Return on Individuals  | The NEW ROI: Going Behind The Numbers  |  A Valuation Toolbox for Business Owners and Their Advisors: Things Every Business Owner Should Know 🔸 Connect with Dave on LinkedIn  🔸 Connect with Dave on FaceBook 🔸 Follow Dave on Twitter 🔸 Check out www.NEWROI.com for more. 💡  Want to share your insights with the business community? Message Dave to learn how you can be a guest on Behind The Numbers. https://linktr.ee/BehindTheNumbers 🔹 Check out more of Behind The Numbers on YouTube BEHIND THE NUMBERS WITH DAVE BOOKBINDER IS AN AWARD-WINNING PODCAST THAT IS ENJOYED IN MORE THAN 100 COUNTRIES. THANK YOU FOR MAKING BEHIND THE NUMBERS AMONG THE MOST POPULAR PROGRAMS GLOBALLY!

  3. Jul 21

    Earning Attention in a Crowded Market - Cass Bailey

    How do you build a resilient, scaling business when the rules of the market are constantly changing? In this episode of Behind The Numbers, host Dave Bookbinder sits down with Cass Bailey, founder and CEO of Slice Communications, to unpack the realities of modern entrepreneurship, leadership evolution, and the art of strategic communication. Cass shares her unconventional journey to launching Slice during the Great Recession, the hard-won lessons from selling and later reacquiring her company, and how her leadership style has adapted alongside her business's growth. Inside this episode, you’ll discover: Earning Attention: What it actually takes to stand out in today's oversaturated marketplace. The ROI of Storytelling: Why authentic leadership and internal alignment are critical for connecting with employees, customers, and stakeholders. AI with a Human Touch: How Slice Communications leverages artificial intelligence to supercharge research and planning while keeping human creativity at the center. CEO Schooling: The executive education programs, frameworks, and advisory networks that shaped Cass's growth. A Quick-Win Tool: A simple, powerful listening technique that any leader can put into practice today. Whether you're an established business owner, an aspiring entrepreneur, or a team leader, this conversation is packed with actionable strategies to help you scale your company, sharpen your communication, and future-proof your organization. About Our Guest: Cassandra (Cass) M. Bailey is the CEO of Slice Communications, founder and current Chairwoman of Social Media Day, Inc., creator of the My Mom Is… children’s book series and has been working in marketing communications for more than 20 years. She believes that integrated public relations, social media, and email marketing efforts are critical for growing businesses and non-profits looking to accomplish their goals. Cass has appeared on Good Morning America, CBS This Morning, and The Today Show and has written for, or been quoted in, Forbes, Philadelphia Magazine, Black Enterprise Magazine, TheNextWeb, and a number of other publications. Cass has also been named as a “Rising Star” by the Women’s Business Enterprise National Council (WBENC) and received the “Brava” award from Philadelphia Smart CEO. About the Host: Dave Bookbinder is known as a trusted provider for independent business valuations, corporate asset appraisals, and exit planning advisory and he is the person that business owners and their advisors reach out to when they need to know what their most important assets are worth. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.  Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.  He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.” Dave’s book, A Valuation Toolbox for Business Owners and Their Advisors: Things Every Business Owner Should Know, was recognized as a top new release in Business and Valuation and is designed to provide practical insights and tools to help understand what really drives business value, how to prepare for an exit, and just make better decisions. He’s also the host of the highly rated Behind The Numbers With Dave Bookbinder business podcast which is enjoyed in more than 100 countries. 🔸 Grab Dave’s Books: The New ROI: Return on Individuals  | The NEW ROI: Going Behind The Numbers  |  A Valuation Toolbox for Business Owners and Their Advisors: Things Every Business Owner Should Know 🔸 Connect with Dave on LinkedIn  🔸 Connect with Dave on FaceBook 🔸 Follow Dave on Twitter 🔸 Check out www.NEWROI.com for more. 💡  Want to share your insights with the business community? Message Dave to learn how you can be a guest on Behind The Numbers. https://linktr.ee/BehindTheNumbers 🔹 Check out more of Behind The Numbers on YouTube BEHIND THE NUMBERS WITH DAVE BOOKBINDER IS AN AWARD-WINNING PODCAST THAT IS ENJOYED IN MORE THAN 100 COUNTRIES. THANK YOU FOR MAKING BEHIND THE NUMBERS AMONG THE MOST POPULAR PROGRAMS GLOBALLY!

  4. Jul 14

    Why Money is Emotional - Kate Duffy

    Money is emotional. Every financial decision we make is shaped by experiences, beliefs, fears, and behaviors that have nothing to do with spreadsheets or market performance. In this episode of Behind The Numbers With Dave Bookbinder, Kate Duffy, Senior Vice President and Wealth Advisor at Bryn Mawr Trust, pulls back the curtain on the psychology of wealth. As a Certified Financial Behavior Specialist and co-host of The Planning Perspectives Podcast, Kate explains why clients stall on logically perfect financial plans and explores the profound identity crisis entrepreneurs face when selling a business. From rewriting childhood "money scripts" to navigating the communication gaps in the Great Wealth Transfer, this conversation exposes the psychological blind spots wealthy families face when assets are passed down without shared values. Tune in for concrete strategies on how to align your emotions with your financial execution, plan for major transitions before a crisis hits, and start rewiring your own financial behavior. About Our Guest: Kate Duffy has spent over two decades specializing in portfolio management and comprehensive financial planning for clients. She’s passionate about helping clients understand their unique relationship with money while optimizing outcomes by incorporating structure and pragmatism. Based on thoughtfulness and careful listening, Kate's interpersonal approach prioritizes the purpose and meaning of client wealth beyond the analytics underpinning her expertise. She is a Certified Financial Behavior Specialist® and holds a master’s degree in financial planning and financial psychology from Creighton University’s Heider College of Business.Kate is also the co-host of The Planning Perspectives Podcast, a planning and advice podcast from Bryn Mawr Trust. About the Host: Dave Bookbinder is known as a trusted provider for independent business valuations, corporate asset appraisals, and exit planning advisory and he is the person that business owners and their advisors reach out to when they need to know what their most important assets are worth. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.  Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.  He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.” Dave’s book, A Valuation Toolbox for Business Owners and Their Advisors: Things Every Business Owner Should Know, was recognized as a top new release in Business and Valuation and is designed to provide practical insights and tools to help understand what really drives business value, how to prepare for an exit, and just make better decisions. He’s also the host of the highly rated Behind The Numbers With Dave Bookbinder business podcast which is enjoyed in more than 100 countries. 🔸 Grab Dave’s Books: The New ROI: Return on Individuals  | The NEW ROI: Going Behind The Numbers  |  A Valuation Toolbox for Business Owners and Their Advisors: Things Every Business Owner Should Know 🔸 Connect with Dave on LinkedIn  🔸 Connect with Dave on FaceBook 🔸 Follow Dave on Twitter 🔸 Check out www.NEWROI.com for more. 💡  Want to share your insights with the business community? Message Dave to learn how you can be a guest on Behind The Numbers. https://linktr.ee/BehindTheNumbers 🔹 Check out more of Behind The Numbers on YouTube BEHIND THE NUMBERS WITH DAVE BOOKBINDER IS AN AWARD-WINNING PODCAST THAT IS ENJOYED IN MORE THAN 100 COUNTRIES. THANK YOU FOR MAKING BEHIND THE NUMBERS AMONG THE MOST POPULAR PROGRAMS GLOBALLY!

  5. Jul 7

    Why Companies Lose Their Best Innovators - Shannon Lucas

    In this episode of Behind The Numbers With Dave Bookbinder, Dave talks with Shannon Lucas, co-founder and co-CEO of Catalyst Constellations and co-author of Move Fast. Break Stuff. Burn Out., about the people who drive organizational transformation from the inside. Drawing on her leadership experience at Vodafone and Ericsson, Shannon explains why every company has "Catalysts" - employees who naturally challenge the status quo, inspire innovation, and accelerate change and why so many organizations unintentionally silence or lose them. Dave and Shannon explore how leaders can identify and support these high-impact contributors, the critical roles of recognition, trust, and psychological safety in fostering innovation, and why traditional performance management systems often fail to recognize transformational talent. They also discuss the warning signs of burnout, practical strategies for creating sustainable high performance, and the leadership skills that will become even more valuable as AI continues to reshape the workplace. In this episode, you'll learn: How to identify the hidden change-makers already inside your organization. Why recognition and psychological safety are essential for innovation. Practical ways leaders can empower employees without creating chaos. How to recognize and prevent burnout before it impacts performance. Why curiosity, adaptability, and other uniquely human "power skills" will define successful organizations in the age of AI. Whether you're a business owner, executive, or advisor leading through change, this conversation offers actionable insights for building a culture where both people and performance thrive.  About Shannon Lucas: Shannon Lucas, Co-Founder of Catalyst Constellations, is a former Executive Vice President, Head of Emerging Business at Ericsson, is a global thought leader on intrapreneurship and corporate innovation frameworks. For over twenty years she’s driven innovation into Fortune 500 businesses and cutting-edge startups, launched her own companies, and served on the board of several non-profits. In her time at Vodafone, she created the groundbreaking innovation Champion program. Starting with a small group of passionate individuals, Shannon expanded the initiative into a global, CEO-sponsored movement. Despite her successes, she struggled with burnout and longed for a community that understood her challenges. This led to the creation of the Global Intrapreneur Salon, a space for intrapreneurs to share thought leadership and support each other.   Shannon is the author of Move Fast. Break STUFF. Burn Out.  About the Host: Dave Bookbinder is known as a trusted provider for independent business valuations, corporate asset appraisals, and exit planning advisory and he is the person that business owners and their advisors reach out to when they need to know what their most important assets are worth. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.  Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.  He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.” Dave’s book, A Valuation Toolbox for Business Owners and Their Advisors: Things Every Business Owner Should Know, was recognized as a top new release in Business and Valuation and is designed to provide practical insights and tools to help understand what really drives business value, how to prepare for an exit, and just make better decisions. He’s also the host of the highly rated Behind The Numbers With Dave Bookbinder business podcast which is enjoyed in more than 100 countries. 🔸 Grab Dave’s Books: The New ROI: Return on Individuals  | The NEW ROI: Going Behind The Numbers  |  A Valuation Toolbox for Business Owners and Their Advisors: Things Every Business Owner Should Know 🔸 Connect with Dave on LinkedIn  🔸 Connect with Dave on FaceBook 🔸 Follow Dave on Twitter 🔸 Check out www.NEWROI.com for more. 💡  Want to share your insights with the business community? Message Dave to learn how you can be a guest on Behind The Numbers. https://linktr.ee/BehindTheNumbers 🔹 Check out more of Behind The Numbers on YouTube BEHIND THE NUMBERS WITH DAVE BOOKBINDER IS AN AWARD-WINNING PODCAST THAT IS ENJOYED IN MORE THAN 100 COUNTRIES. THANK YOU FOR MAKING BEHIND THE NUMBERS AMONG THE MOST POPULAR PROGRAMS GLOBALLY! ----more---- Subscribe to Behind The Numbers With Dave Bookbinder on your favorite podcast platform so you never miss an episode. If you enjoyed this conversation, please share it with your network and leave a review—it helps more business owners and advisors discover the show!

  6. Jun 30

    The Founder Is the Bottleneck - and the Breakthrough - Andrew Poles

    Founder success isn't just about scaling a business -it's about scaling the person leading it. In this episode of Behind The Numbers, host Dave Bookbinder sits down with founder coach Andrew Poles to explore the often-overlooked connection between personal growth and business growth. Drawing from his experience coaching entrepreneurs, Andrew shares the common blind spots that hold founders back, including assuming others think the way they do, hiring generalists when specialists are needed, and failing to build systems that support sustainable growth. The conversation dives into practical strategies for managing time, energy, and constant interruptions, as well as how to make better hiring decisions in the early stages of a company. Andrew also discusses the importance of addressing the founder's inner world -helping leaders move beyond fear-based decision-making and develop the clarity needed to lead effectively. Andrew also offers a preview of his forthcoming memoir, Over the Gate, sharing the personal experiences that shaped his leadership philosophy and the lessons he's learned about resilience, transformation, and growth. Listeners will gain actionable insights on preventing burnout, making difficult trade-offs with confidence, and reducing overwhelm by shifting from emotional reactivity to intentional prioritization. Whether you're launching a startup, leading a growing company, or simply looking to become a more effective leader, this conversation offers valuable lessons on building both a better business and a better version of yourself. About Our Guest: Andrew Poles is an executive coach, leadership strategist, and ultra-endurance athlete dedicated to helping visionary founders scale their businesses without burning out.  With 20+ years of experience, Andrew has coached over 10,000 leaders from companies like NASA, Dell, Schwab, Epic Games, and Netflix. After leading and turning around multi-million-dollar businesses, he left the corporate world to launch his coaching practice—hitting six figures in six weeks and doubling year over year since. Andrew’s approach blends neuroscience, leadership psychology, and storytelling, helping first-time founders navigate the leap from individual contributor to visionary CEO.  As an ultra-endurance athlete, Andrew also understands high performance on a whole different level—training for and completing the grueling Telluride 100 Mountain Bike Race at 10,000 feet elevation. His upcoming book explores what endurance sports teach about leadership, mindset, and breaking past self-imposed limits. About the Host: Dave Bookbinder is known as a trusted provider for independent business valuations, corporate asset appraisals, and exit planning advisory and he is the person that business owners and their advisors reach out to when they need to know what their most important assets are worth. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.    Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.    He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.” Dave’s book, A Valuation Toolbox for Business Owners and Their Advisors: Things Every Business Owner Should Know, was recognized as a top new release in Business and Valuation and is designed to provide practical insights and tools to help understand what really drives business value, how to prepare for an exit, and just make better decisions. He’s also the host of the highly rated Behind The Numbers With Dave Bookbinder business podcast which is enjoyed in more than 100 countries.   🔸 Grab Dave’s Books: The New ROI: Return on Individuals  | The NEW ROI: Going Behind The Numbers  |  A Valuation Toolbox for Business Owners and Their Advisors: Things Every Business Owner Should Know 🔸 Connect with Dave on LinkedIn  🔸 Connect with Dave on FaceBook 🔸 Follow Dave on Twitter 🔸 Check out www.NEWROI.com for more. 💡  Want to share your insights with the business community? Message Dave to learn how you can be a guest on Behind The Numbers. https://linktr.ee/BehindTheNumbers 🔹 Check out more of Behind The Numbers on YouTube BEHIND THE NUMBERS WITH DAVE BOOKBINDER IS AN AWARD-WINNING PODCAST THAT IS ENJOYED IN MORE THAN 100 COUNTRIES. THANK YOU FOR MAKING BEHIND THE NUMBERS AMONG THE MOST POPULAR PROGRAMS GLOBALLY!

  7. Jun 23

    How to Turn Words into Wealth: The Neuroscience of 27X Storytelling - Aurora Winter

    How do you cut through the noise when text is cheap, AI is everywhere, and human attention spans are shorter than ever? In this episode, host Dave Bookbinder sits down with Aurora Winter - former Hollywood TV executive, serial seven-figure entrepreneur, and founder of Same Page Publishing - to crack the code on persuasive communication. Aurora bridges the gap between Hollywood storytelling and Silicon Valley business metrics, breaking down the exact neuroscience required to trigger action, command authority, and scale your business revenue. Whether you are an entrepreneur, executive, or aspiring author, this conversation delivers the exact frameworks you need to turn your expertise into a million-dollar messaging engine. Key Takeaways From This Episode: The 27X Value Effect: How shifting from a product pitch to a strategic narrative can increase your perceived value and revenue by up to 2,700%. The 3-Step Brain Model: How to bypass the protective "reptilian brain," engage the social midbrain, and logically win over the cerebral cortex. The $3 Million Formula: The story behind the exact seven-word message Aurora used to generate $3M in just one week—and how to audit your own messaging for maximum leverage. The "Hell-to-Heaven" Transformation: How to map your customer's journey using classic Hollywood story arcs to make your offer irresistible. The Spoken Author™ Method: How busy leaders can leverage pre-launch marketing strategies to create and launch bestselling books without spending years writing them. The Human Moat vs. AI: How to use generative AI to scale your operations without hollowing out your brand. Discover why your unique stories, style, smile, and Socratic questioning are your ultimate competitive advantages. Connect with Aurora: SamePagePublishing.com Get the Book: Grab your copy of Turn Words Into Wealth at TurnWordsIntoWealth.com About Our Guest: Aurora Winter is a media strategist, bestselling author, award-winning screenwriter-producer, and the founder of Same Page Publishing. She is the creator of three proprietary frameworks: the Strategic Showrunner™, the Movie Trailer Mindset™, and the Spoken Author™ method, which help CEOs, founders, and established experts turn their expertise into premium authority and scalable revenue. Her book Turn Words Into Wealth: 7 Ways to Make 7 Figures as a Thought Leader (Same Page Publishing, 2026) lays out a complete system for building a personal brand, launching a book, and generating seven-figure income as a thought leader in the age of AI. A former television executive, Aurora has been featured on ABC-TV, CBS-TV, KTLA-TV, and CBC-TV, and in Success, Elle, and The Huffington Post. She hosts the YouTube channel Strategic Basics and has appeared on hundreds of podcasts as a guest expert on messaging, publishing, and personal branding. Aurora Winter is also the author of the Magic, Mystery, and the Multiverse fantasy series, an enchanting adventure for readers of all ages, already coming to life through the animated Ana Zest Series on YouTube. Connect with Aurora: https://www.aurorawinter.com Get your free copy of Turn Words Into Wealth eBook: https://dl.bookfunnel.com/mq5wmvplbz About the Host: Dave Bookbinder is known as a trusted provider for independent business valuations, corporate asset appraisals, and exit planning advisory and he is the person that business owners and their advisors reach out to when they need to know what their most important assets are worth. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.  Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.  He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.” Dave’s book, A Valuation Toolbox for Business Owners and Their Advisors: Things Every Business Owner Should Know, was recognized as a top new release in Business and Valuation and is designed to provide practical insights and tools to help understand what really drives business value, how to prepare for an exit, and just make better decisions. He’s also the host of the highly rated Behind The Numbers With Dave Bookbinder business podcast which is enjoyed in more than 100 countries. 🔸 Grab Dave’s Books: The New ROI: Return on Individuals  | The NEW ROI: Going Behind The Numbers  |  A Valuation Toolbox for Business Owners and Their Advisors: Things Every Business Owner Should Know 🔸 Connect with Dave on LinkedIn  🔸 Connect with Dave on FaceBook 🔸 Follow Dave on Twitter 🔸 Check out www.NEWROI.com for more. 💡  Want to share your insights with the business community? Message Dave to learn how you can be a guest on Behind The Numbers. https://linktr.ee/BehindTheNumbers 🔹 Check out more of Behind The Numbers on YouTube BEHIND THE NUMBERS WITH DAVE BOOKBINDER IS AN AWARD-WINNING PODCAST THAT IS ENJOYED IN MORE THAN 100 COUNTRIES. THANK YOU FOR MAKING BEHIND THE NUMBERS AMONG THE MOST POPULAR PROGRAMS GLOBALLY! Subscribe to Behind The Numbers With Dave Bookbinder on your favorite podcast platform so you never miss an episode. If you enjoyed this conversation, please share it with your network and leave a review—it helps more business owners and advisors discover the show!

  8. Jun 16

    Why Cybersecurity Is Really About People - Robert Siciliano

    Cybersecurity is no longer just an IT issue - it’s a leadership issue, a risk management issue, and increasingly, a business value issue. In this episode of Behind The Numbers With Dave Bookbinder, cybersecurity expert, author, and security analyst Robert Siciliano explains why the greatest threat to most organizations isn't technology -it's human behavior. Drawing on decades of experience investigating cybercrime and helping organizations protect themselves, Robert shares how criminals exploit what he calls the "human blind spot" through fear, urgency, trust, and manipulation. From the early days of AOL scams to today's AI-powered voice cloning, deepfakes, and sophisticated phishing attacks, he reveals how cybercriminals continue to evolve their tactics while targeting the same human vulnerabilities. Dave and Robert discuss why cybersecurity awareness training often fails, how organizations can build a Strategic Human Firewall, and why security must become personal before it becomes organizational. They also explore practical strategies business owners and leaders can implement immediately, including stronger authentication practices, better employee education, and creating a culture of situational awareness. Whether you're a business owner, executive, advisor, or anyone concerned about protecting digital assets and organizational trust, this conversation offers valuable insights into managing risk in an increasingly complex cyber landscape. Key Topics Discussed: Why human behavior remains the biggest cybersecurity vulnerability The psychology behind phishing, scams, and social engineering How AI, deepfakes, and voice cloning are changing cybercrime The Strategic Human Firewall approach to security awareness Building a culture of cybersecurity and situational awareness Practical steps to reduce organizational risk today Why cybersecurity is now a boardroom and leadership responsibility About Our Guest: Recognized as the media’s go-to cybersecurity expert and creator of The Strategic Human Firewall™, Robert Siciliano is a private investigator, Certified Speaking Professional (CSP), and the CEO of Protect Now, LLC. As one of the nation’s most trusted voices on cybercrime and identity theft, he has built an unparalleled media track record, appearing on over 500 television shows, contributing to over 1,000 radio programs, and being featured as an expert source in over 3,000 articles. A fierce advocate for personal and professional security, Robert is the architect of the CSI Protection certification and a bestselling author who strips away technical jargon to deliver "straight talk" solutions. His expertise is regularly sought by every major network—including CNN, Fox News, MSNBC, and The Today Show—where he empowers millions of viewers to protect their data, privacy, and wealth from modern threats. The Strategic Human Firewall™ moves beyond technical cybersecurity training to behavioral governance, acknowledging that software alone cannot stop AI-driven "perfect lies". It addresses the "Human Blindspot," a vulnerability where humans are hardwired to trust digital senses (eyes and ears) that AI now easily exploits. Grounded in the reality that "All Security is Personal," this approach defines security not as abstract compliance, but as fundamental safety—akin to physical security measures designed to prevent violence. Because nothing is more personal than an identity, when individuals learn to defend their personal lives against "Digital Frankensteins" or deepfake family emergencies, engaging in security in a professional environment becomes instinctive rather than forced. By translating these personal instincts into corporate habits, protecting company data is more achievable. Connect with Robert here: https://www.linkedin.com/in/robertsiciliano/ About the Host: Dave Bookbinder is known as a trusted provider for independent business valuations, corporate asset appraisals, and exit planning advisory and he is the person that business owners and their advisors reach out to when they need to know what their most important assets are worth. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.  Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.  He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.” Dave’s book, A Valuation Toolbox for Business Owners and Their Advisors: Things Every Business Owner Should Know, was recognized as a top new release in Business and Valuation and is designed to provide practical insights and tools to help understand what really drives business value, how to prepare for an exit, and just make better decisions. He’s also the host of the highly rated Behind The Numbers With Dave Bookbinder business podcast which is enjoyed in more than 100 countries. 🔸 Grab Dave’s Books: The New ROI: Return on Individuals  | The NEW ROI: Going Behind The Numbers  |  A Valuation Toolbox for Business Owners and Their Advisors: Things Every Business Owner Should Know 🔸 Connect with Dave on LinkedIn  🔸 Connect with Dave on FaceBook 🔸 Follow Dave on Twitter 🔸 Check out www.NEWROI.com for more. 💡  Want to share your insights with the business community? Message Dave to learn how you can be a guest on Behind The Numbers. https://linktr.ee/BehindTheNumbers 🔹 Check out more of Behind The Numbers on YouTube BEHIND THE NUMBERS WITH DAVE BOOKBINDER IS AN AWARD-WINNING PODCAST THAT IS ENJOYED IN MORE THAN 100 COUNTRIES. THANK YOU FOR MAKING BEHIND THE NUMBERS AMONG THE MOST POPULAR PROGRAMS GLOBALLY! Subscribe to Behind The Numbers With Dave Bookbinder on your favorite podcast platform so you never miss an episode. 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Behind The Numbers With Dave Bookbinder explores what really drives business valuation and long-term enterprise value. You’ve heard the saying, “You can’t manage what you can’t measure.” But the most important drivers of company worth don’t always show up on a spreadsheet. Hosted by business valuation expert and best-selling author Dave Bookbinder, the show goes beyond traditional financial statements to examine the leadership, strategy, and execution that determine how companies grow, scale, and sustain value. Through conversations with elite executives, entrepreneurs, and financial thought leaders, listeners gain practical insight into corporate finance, mergers and acquisitions (M&A), exit planning, and organizational culture. Earning two best-in-category podcast awards and listened to in over 100 countries, Behind The Numbers With Dave Bookbinder proves that while the numbers tell the story, the people bring it to life.

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