The Thought Leadership Project

Jay Harrington & Tom Nixon
  • 4.9 (25)
  • MARKETING

The Thought Leadership Project is hosted by Jay Harrington and Tom Nixon, principals at legal marketing agency Harrington. Harrington and Nixon are experts in helping lawyers turn expertise into thought leadership...and thought leadership into new business. For more, visit TheThoughtLeadershipProject.com.

  1. 01/31/2024

    Episode 140: Having More Power in the Business Development Process

    Episode 140: Jay and Tom break down the (polite) battle for control in the business development process. As a lawyer, you have more power and leverage the more unique and differentiated you are from the competition. This impacts pricing power, the ability to avoid RFPs, and dynamics in the attorney/client relationship as well. Lawyers who have “power” aren’t merely order takers—they steer the ship when it comes to strategy. Listen in to learn what this type of power is, its impact, and how to get more of it.

  2. 01/24/2024

    Episode 139: A LinkedIn Deep Dive

    Episode 139: Listen in as Jay, Tom, and Curtis Hays do a LinkedIn deep dive. Curtis is the founder of collideascope, a digital marketing agency, and also the host (along with Tom) of the Bullhorns and Bullseyes podcast. This episode was recorded for Bullhorns and Bullseyes, but we thought it was a great conversation so we decided to re-publish it on The Thought Leadership Project. Enjoy!

  3. 01/02/2024

    Episode 138: Rachael Bosch on the Importance of Upward Feedback and Coaching/Training Trends for 2024

    The Thought Leadership Project

  4. 12/13/2023

    Episode 137: Laura Frederick on How to Turn Thought Leadership into Dollars

    Episode 137: Creating and sharing thought-leadership content is an effective way to gain visibility and build trust with an audience, and generate billable work for your practice. But what if you could take things to the next level by monetizing your thought-leadership content itself—not merely using it to sell your services? That’s what Laura Frederick and Jay Harrington discuss in this episode. Almost everyone in the legal industry who’s on LinkedIn is familiar with Laura, and her daily contract tip posts. Laura is a lawyer, and founder of How to Contract, a contract training business focused on helping lawyers and in-house contract teams learn real-world contract skills, and ContractsCon, a contract training conference.

  5. 11/21/2023

    Episode 136: Adrian Lursen on Tips and Trends in Thought-Leadership Marketing

    Episode 136: Adrian Lurssen, co-founder and VP of strategic development at JD Supra, rejoins the podcast to discuss tips and trends for thought-leadership marketing as we look ahead to 2024.

  6. 10/30/2023

    Episode 135: Scott Love on How to Become a Rainmaker

    Episode 135: In this episode, legal recruiter, podcast host, and author Scott Love breaks down what it takes to become a rainmaker with Jay and Tom. Scott shares the many lessons he’s learned while helping rainmakers make lateral moves in the legal marketplace, including the importance of consistent effort, truly understanding a client’s challenges, and collaboration. He also shares his perspective on the current state of the legal hiring market—and much more in this episode chock full of actionable insights.

  7. 10/16/2023

    Episode 134: Jared Correia on How to Grow a Small Law Firm

    Episode 134: In this episode, Jared Correia, founder or Red Cave Law Firm Consulting and podcaster extraordinaire, shares his expertise on how to run a small law firm like a business and grow it sustainably and profitably. Jared, Jay and Tom discuss Jared’s three-step system for growth, which involves establishing processes and systems, hiring effectively, and learning from data and analytics. At the end of the podcast, Tom and Jared delve into their passion for yacht rock, while Jay mostly stays silent and sips coffee, due to his ignorance.

  8. 09/30/2023

    Episode 133: Content that Inspired Us this Month

    Episode 133: Jay and Tom share and discuss content that inspired them in the last month. Learn how a famous Hollywood producer generates movie ideas (without trying) through “curiosity conversations.” Check out a private equity fund that isn’t afraid to have a clear and strong point of view in their writing. Discover what professional writers think matters in the age of AI. These and other topics are addressed in this content “favorite finds” episode.

See All (101)

4.9
out of 5
25 Ratings

About

The Thought Leadership Project is hosted by Jay Harrington and Tom Nixon, principals at legal marketing agency Harrington. Harrington and Nixon are experts in helping lawyers turn expertise into thought leadership...and thought leadership into new business. For more, visit TheThoughtLeadershipProject.com.

Information