Be Anomalous

Sai Menon

Be Anomalous is a podcast that amplifies bold, unfiltered stories from trailblazers, creatives, and changemakers who break the mold. Through raw, honest conversations, we explore what it means to defy norms, embrace individuality, and forge your own path. From cultural identity to reinvention, each episode delivers inspiration, real insight, and practical advice for those daring to succeed on their own terms—unapologetically.

  1. Why This Founder Refuses VC Money | Susanne Mitschke

    Jun 22

    Why This Founder Refuses VC Money | Susanne Mitschke

    What does it take to build a company that lasts decades—not just until the next funding round? In this episode of Be Anomalous, I sit down with Susanne Mitschke, co-founder and CEO of Citruslabs, the leading provider of decentralized clinical studies for consumer brands. With a background in biostatistics, epidemiology, and public health, Susanne has spent her career at the intersection of science, entrepreneurship, and healthcare. From founding her first startup in the digital health space to building a profitable company without venture capital, she shares a refreshingly practical perspective on what it really means to build something sustainable. We discuss: • Why she chose not to raise venture capital for Citruslabs • The lessons she learned from her first startup • What founders get wrong about fundraising • Building a profitable business from day one • Leadership, hiring, and company culture • Why women's health has historically been underrepresented in research • The future of clinical studies and consumer health brands • Founder health, burnout, sleep, and sustainable performance • Failure, resilience, and making unconventional decisions One of my favorite takeaways from this conversation: "The most unsexy thing is often the thing that moves the needle the most." In a world obsessed with headlines, valuations, and hustle culture, Susanne offers a different path—one built on ownership, discipline, and long-term thinking. Connect with Susanne: LinkedIn: https://www.linkedin.com/in/susannemitschke/ About Be Anomalous Be Anomalous is a podcast for founders, creators, innovators, and cultural disruptors who are building outside the lines. Through candid conversations, we explore unconventional journeys, hard-earned lessons, and the mindset required to create a life on your own terms. Subscribe for new episodes every week. Be bold. Be real. Be anomalous. #BeAnomalous #Entrepreneurship #FounderStories #WomensHealth #ClinicalResearch #Bootstrapping #Startups #Leadership #BusinessPodcast #HealthcareInnovation

    45 min
  2. How Alix Peabody Built Bev After 200 Rejections | Be Anomalous by Sai Menon

    May 14

    How Alix Peabody Built Bev After 200 Rejections | Be Anomalous by Sai Menon

    In this episode of Be Anomalous, Sai Menon sits down with entrepreneur and Bev founder Alix Peabody for an honest conversation about what it really takes to build something from nothing.From growing up between countries and cultures, to pitching 200+ investors, building in a male-dominated industry, and eventually exiting Bev, Alix opens up about the emotional and mental realities of entrepreneurship that rarely get talked about publicly.This isn’t just a conversation about startups.It’s about ambition, resilience, intuition, loneliness, reinvention — and learning who you are outside the company you built.In this episode, we talk about:* Building Bev from scratch* Navigating fundraising as a female founder* Why rejection became fuel* Founder burnout and life after exit* The emotional weight of leadership* Hiring, intuition, and building the right team* Entrepreneurship vs identity* Mental health, sleep, and rebuilding after success* Why there’s never a “perfect time” to startAlix also shares the mindset shifts that helped her survive the chaos of startup life — and the advice she’d give anyone bold enough to build something unconventional.“If you’re a founder, creative, or someone trying to carve your own path… this episode is for you.”Be bold. Be real. Be anomalous.Subscribe to the Be Anomalous https://www.beanomalous.comInstagram: https://www.instagram.com/beanomalouspodcast/LinkedIn: https://www.linkedin.com/company/be-anomalous/New conversations with founders, creators, and unconventional thinkers.New episodes every Monday and Thursday —Follow Sai:Instagram: https://www.instagram.com/iamsaimenon/LinkedIn: https://www.linkedin.com/in/iamsaimenon/

    54 min

Ratings & Reviews

5
out of 5
11 Ratings

About

Be Anomalous is a podcast that amplifies bold, unfiltered stories from trailblazers, creatives, and changemakers who break the mold. Through raw, honest conversations, we explore what it means to defy norms, embrace individuality, and forge your own path. From cultural identity to reinvention, each episode delivers inspiration, real insight, and practical advice for those daring to succeed on their own terms—unapologetically.