The Jasmine Star Show

Jasmine Star

The Jasmine Star Show is a conversational business podcast that explores what it really means to turn your passion into profits. Law school dropout turned world-renowned photographer and expert business strategist, host Jasmine Star delivers her best business advice every week with a mixture of inspiration, wittiness, and a kick in the pants. On The Jasmine Star Show, you can expect raw business coaching sessions, honest conversations with industry peers, and most importantly: tactical tips and a step-by-step plan to empower entrepreneurs to build a brand, market it on social media, and create a life they love.

  1. 15H AGO

    The Truth About Scaling, Criticism, and Letting Go with Leila Hormozi

    If you’ve ever grown so fast you barely recognized yourself… this one is for you. In this conversation with Leila Hormozi, we go behind the curtain of rapid business growth — beyond revenue, beyond strategy — and into identity. We talk about criticism, visibility, filtering yourself to avoid judgment, and what really happens when your business grows faster than your comfort zone. From the outside, explosive growth can look like a highlight reel. From the inside? It can feel unfamiliar, uncomfortable, and even painful. Leila shares why “the more you want to grow, the more you’re going to be in pain” — not because growth is bad, but because it demands an identity shift. If you’re a 7-figure founder scaling higher… Hiring leaders for the first time… Outgrowing your old systems… Or white-knuckling your next level… You’re not broken. You’re evolving. This episode is your permission slip to embrace the stretch — and lead with honesty along the way. Click play to hear all of this and: [00:01] How to stop trying to “prove yourself” to the internet [00:05] Why hyper-growth feels like pain—and what 2025 taught her about “unfamiliar territory” [00:10] The moment health forced leadership evolution [00:15] How “dangerously confident” content gets made when life is falling apart [00:20] The self-care boundary that actually scales a company [00:28] Her non-negotiable morning routine [00:35] The leadership book she had to write [00:49] Flash-fire leadership: building a culture where people tell you the hard truth (and how to reward honesty) Listen to Related Episodes: Building a Wildly Successful Business (and how to show up when it’s hard) with Leila HormoziHow You Can Develop the BEST Traits in LeadershipGrowing in Life + Business: What I'm Learning in the Messy MiddleConnect With Leila Hormozi Instagram: https://www.instagram.com/leilahormozi Facebook: https://www.facebook.com/leila.naghshineh Website: https://www.acquisition.com/ 📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧 For full show notes, visit jasminestar.com/podcast/episode621

    1h 1m
  2. FEB 10

    The 3 Financial Mistakes Ambitious Founders Make

    Are you making great money… but still not building real wealth? You’re not alone. In this episode, I chat with Kaitlyn Carlson, former Wall Street wealth manager and founder of Theory Planning Partners, who helps 7-figure female entrepreneurs build financial legacies—not just businesses. This isn’t your typical finance convo. We’re breaking down: ✨ Why high income doesn’t equal financial freedom ✨ Mindset blocks that keep you stuck, even at 7 figures ✨ How childhood money dynamics impact your business ✨ Why you need a wealth team, not just a bookkeeper Kaitlyn shares practical strategies and powerful shifts to help you move from hustle to legacy—and finally keep more of what you earn. Whether you’re making $500K or $5M, this conversation will help you rethink how you lead, earn, and build a future on your terms. Click play to hear all of this and: [03:44] Why most 7-figure entrepreneurs focus on income but ignore long-term wealth [08:19] The financial wake-up call that led Kaitlyn to serve female founders [11:11] How childhood experiences shape your financial mindset [16:05] The key differences between an income strategy and a wealth strategy [23:45] Why building wealth requires a team (and not just a bookkeeper!) [29:32] How to evaluate if your business is scalable, sellable, or sustainable [37:51] The mental shift that changes everything: from “I have enough” to “I’m enough” Listen to Related Episodes: Tax Secrets Every Entrepreneur Should Know with Karlton Dennis8 Mindset Shifts to Transform Your Relationship with MoneyWealth Building Strategies: How to Budget, Invest, and Raise Your PricesConnect With Kaitlyn Carlson: Instagram: https://www.instagram.com/theoryplanningpartners Facebook: https://www.facebook.com/profile.php?id=100090129347132 Website: https://theoryplanning.com/ 📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧 For full show notes, visit jasminestar.com/podcast/episode620

    51 min
  3. FEB 3

    3 Steps to Rewiring Belief and Building Unshakable Confidence

    In this episode, I share one of the most transformative moments of my life: watching my mom relearn how to walk after aggressive cancer treatments. It was humbling, heartbreaking, and taught me a core truth—if you don’t believe in yourself, nothing else matters. Even with the support of loved ones, if you lack belief in your vision, your goals, or your ability to make it happen… your dreams will stall. So what does belief really look like in business? It’s not about pretending everything’s fine or reciting affirmations in the mirror. It’s about choosing to lead with intention, not insecurity. It’s about seeing your future self clearly and making daily decisions that align with her. This isn’t just mindset fluff—it’s a roadmap for making belief your business strategy. Whether you’re feeling stuck, afraid, or like your “baby steps” aren’t working fast enough… this episode will remind you that every small, imperfect action counts. And belief? That’s the first one. Let’s take that step—together. Click play to hear all of this and: [00:00] Why discomfort is the price of change (and what baby steps really teach us) [01:45] The emotional moment watching my mom relearn how to walk—and what it taught me about belief [02:38] Hard truth: If you don’t believe in you, your dreams won’t work [03:39] The #1 mistake entrepreneurs make when trying to grow: consulting their past [04:33] A guided exercise to envision your future self and reverse engineer their habits [06:10] How small decisions (like online grocery delivery!) reflect your identity as a future CEO [08:02] Why you must act like your future self today—not once you “arrive” Listen to Related Episodes: How to Become Your Own Advocate and Get What You Want With Heather HansenHow to Gain Unshakable Confidence Through Clarity ft. Erin Weed📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧 For full show notes, visit jasminestar.com/podcast/episode619

    18 min
  4. JAN 29

    Laying the Bricks for Your 2026: Lessons from Quarter 4

    In today’s episode, we’re diving into the behind-the-scenes of my last quarter of 2025—a whirlwind of decisions, mindset shifts, and lessons learned. The theme? Laying bricks—small actions that lead to big breakthroughs. I’ll share a personal moment walking my daughter into kindergarten for the first time and how it symbolized growth in my life and business. You’ll hear about my unconventional partnership with JD, where he’s the primary caretaker and I’m the CEO, and how I’ve built a business that serves my life first. I’ll also talk about surprising lessons from a sales call, balancing business with personal life, and my plans for 2026. This episode is packed with mindset shifts, behind-the-scenes stories, and actionable tips for your own business journey. Click play to hear all of this and: [00:00] How volunteering at my daughter’s kindergarten and aligning my schedule taught me valuable lessons for business. [02:00] The decisions JD and I made as parents and entrepreneurs to design a life and business that serves our family first. [05:00] Why being in the right rooms and investing in experiences—like the Hampton Executive Retreat—can pay off in unexpected ways. [08:00] A deep dive into my class on “The Three Money Beliefs That Made Me Millions” and how a major technical issue taught me the importance of mindset. [10:00] The importance of getting clear on hiring decisions and understanding who you need on your team to scale in 2026. [12:00] Why I spent $5,000 on a two-hour consult and how it helped me avoid costly mistakes while accelerating my growth. Listen to Related Episodes: Quarterly Review: Behind the Scenes of My Biggest Lessons of Q3My Raw and Real Q2 Business ReviewQuarter One Review: Inside My Podcast Monetization Strategy + Course Launch Wins📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧 For full show notes, visit jasminestar.com/podcast/episode618

    40 min
  5. JAN 27

    How to Get Your Team to Buy Into Your Vision

    I was invited to speak at a $7M company’s all-hands meeting as they prepare to scale past eight figures—and they let me bring YOU with me. In this episode, I share how I restructured my own team, led through uncertainty, and got everyone to believe in a vision they couldn’t yet see. If you’re scaling and leading a team, this episode is your roadmap. Let’s grow together. Click play to hear all of this and: [00:49] The story of restructuring my company and leading through massive uncertainty [02:41] A rare look inside a private team meeting at a 7-figure company scaling to 8 [03:33] What it really means to be in the top 1% of businesses—and why staying there requires change [06:08] How to build a culture where “when we win, the team wins” [07:59] How to ask your team to choose growth—even if it means choosing change or choosing to leave [11:22] The 3 things required to scale: clear vision, clear action, and clear systems [15:05] Why fixing systems is the fastest way to get more time, more money, or both Listen to Related Episodes: My (Un)Sexy Strategy for Business GrowthHow to Create Team Systems and Operations That Simplify Scaling and Growth3 Signs It’s Time to Restructure Your Team as a Leader📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧 For full show notes, visit jasminestar.com/podcast/episode617

    29 min
  6. JAN 22

    Leila Hormozi on Scaling Smarter, Not Harder

    Feeling stuck at the same revenue level? In this tactical, no-fluff convo with Leila Hormozi, we unpack what’s really holding entrepreneurs back from scaling. From breaking past $100K to building a team that drives growth, Leila shares what separates stuck solopreneurs from powerful CEOs. If you're ready to scale smarter—not harder—this one’s for you. Click play to hear all of this and: [00:51] Why so many entrepreneurs get stuck before they ever start building [01:38] The #1 reason people don’t hit six figures (and how to overcome it) [03:57] What to do when you are the bottleneck in your business [04:41] From six to seven figures: what changes in your mindset and strategy [06:11] The power of staying focused—and how “shiny object syndrome” kills momentum [08:00] Why perfectionism is actually a form of fear (and how to drop it) [10:09] How Leila learned to lead, and why it changed everything in her business [12:00] The hiring mindset shift every founder needs to scale a team 🎧 Listen to the full episode with Leila Hormozi, Building a Wildly Successful Business (and how to show up when it’s hard) with Leila Hormozi, >>HERE Listen to Related Episodes: Emotional Intelligence in Leadership: How You Can Develop, Practice, and Improve ItBreaking Up with Perfectionism to Scale Your LifeFinding Joy in “The Build” to Grow a Massive Business with Jason PhillipsConnect With Leila Hormozi: Instagram: https://www.instagram.com/leilahormoziFacebook: https://www.facebook.com/leila.naghshinehWebsite: https://www.acquisition.com/📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧 For full show notes, visit jasminestar.com/podcast/episode616

    13 min
  7. JAN 20

    3-Part Framework for Creating Engagement and Getting More Customers

    → Visit https://jasminestar.com/consistent to experience my invitation for you! ← ↓ Want to turn your social media engagement into real sales? In this episode, I’m sharing my 3-part Engagement to Customers Framework—the exact strategy I teach entrepreneurs to go from likes and comments to paying clients. You’ll learn how to: ✔️ Find your dream customers online ✔️ Build trust by being genuinely helpful ✔️ Invite engagement without sounding salesy Whether you’re just starting out or scaling to your next level, this framework works across all industries—and I’m sharing real student examples to prove it. It’s time to stop posting and hoping... and start connecting with intention. Click play to hear all of this and: [00:59] Why most people fail at selling online (and how to fix it) [02:00] The cocktail party analogy: Why your “buy now” post isn’t working [04:00] Step 1: Go to them—how to find your dream customers online [05:00] “The Comment Party” strategy: Build visibility through engagement [06:00] “The Group Party” strategy: Why Facebook Groups still work [07:00] “The Hashtag Party” strategy: How to use hashtags with intention [09:15] Step 2: Be helpful—how to position yourself as the go-to expert [11:35] Step 3: Invite to engage—how to make your next step clear and non-salesy [14:00] Real-life example: How to lead a DM convo that converts Listen to Related Episodes: Sell the Impact: A 3-Step Framework To Increase Your SalesHow to Attract & Convert More Leads Without Feeling SalesyInside our 8-Step Sales Framework for Consistent $10K MonthsFor full show notes, visit jasminestar.com/podcast/episode615

    14 min
  8. JAN 15

    The Top 5 Marketing Trends You Can’t Ignore in 2026

    Discover the Top 5 Marketing Trends to watch in 2026—each starting with the letter R. From building an empire to creating real-time content, learn how to market with strategy, build trust, and turn your content into cash. Whether you’re scaling a service, product, or digital offer, this episode helps you market like a CEO (not a content creator on a hamster wheel). Let’s go! Click play to hear all of this and: [00:02] Why long-term thinking beats short-term wins—and why most business owners miss this [00:53] Early marketing roots: from childhood jingles to a wildly successful garage sale [01:52] The power of memorable marketing—and how every trend starts with "R" [03:55] How influencers are shifting from paid content to brand ownership—and what that means for small business owners [04:55] A real-world case study: how a lifestyle creator launched a sold-out fragrance line using personal content [06:04] How service-based entrepreneurs are turning influence into income with scalable digital offers [07:07] Marketing Trend #1: “Royalty” – How to create an empire using personal content Listen to Related Episodes: Old School Marketing Tactics, New School ResultsDitch Fear Tactics—Here’s How to Market with PositivityFour Secrets to Unstoppable Marketing📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧 For full show notes, visit jasminestar.com/podcast/episode614

    28 min

Hosts & Guests

4.9
out of 5
2,602 Ratings

About

The Jasmine Star Show is a conversational business podcast that explores what it really means to turn your passion into profits. Law school dropout turned world-renowned photographer and expert business strategist, host Jasmine Star delivers her best business advice every week with a mixture of inspiration, wittiness, and a kick in the pants. On The Jasmine Star Show, you can expect raw business coaching sessions, honest conversations with industry peers, and most importantly: tactical tips and a step-by-step plan to empower entrepreneurs to build a brand, market it on social media, and create a life they love.

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