The Dental Marketing Secrets Podcast

Mark Thackeray
  • 4.9 (8)
  • MARKETING
  • UPDATED BIWEEKLY

Who else is sick and tired of paying for marketing and advertising that fails miserably to move the needle and leaves you frustrated, confused, and ready to write off marketing altogether? Enter...The Dental Marketing Secrets Podcast. Our mission is to be the ultimate source for ideas and tactics to grow your dental and ortho practice, allow you to serve a more patients, and leave a greater impact. And for more proven strategies to grow your practice, visit www.MarkThackeray.com

  1. 5D AGO

    #111: Why Patients Say Yes (Part 3) - Social Proof

    In this episode of the Dental Marketing Secrets Podcast, Mark Thackeray dives into the idea of social proof and why it plays such a powerful role in how patients choose a dental practice. Whether we realize it or not, patients are constantly looking at reviews, testimonials, and referrals to decide who they trust. Discover why social proof matters so much in dentistry, especially in an industry built on vulnerability and confidence. Mark also share real-life examples and practical ways you can use reviews, patient stories, and everyday moments in your practice to build trust the right way.  By the end of the episode, you'll walk away with several ways to look at your own social proof and make simple improvements that can increase trust, engagement, and ultimately new patient growth. Takeaways Social proof is a key factor in patient decision-makingReferrals simplify the decision-making process for patientsPatients often look to peers for guidance in unfamiliar situationsCreating a narrative around patient experiences enhances engagementUtilizing patient stories can normalize treatment experiences Chapters 00:00 Introduction to Social Proof in Marketing 02:55 Understanding Social Proof and Its Impact 05:45 Real-Life Examples of Social Proof 09:01 The Role of Reviews in Patient Decisions 11:51 Enhancing Social Proof Through Storytelling 14:41 Ethical Considerations in Using Social Proof 18:02 Strategies for Effective Patient Reviews 20:55 Creating Compelling Patient Stories 23:55 Conclusion and Call to Action ... Want Marketing Help?  Reach out to learn if we would be a good fit to help your practice: maria@markthackeray.com www.MarkThackeray.com

    31 min

  2. FEB 6

    #110: Why Patients Say Yes - Commitments & Consistency (Part 2)

    In this episode of the Dental Marketing Secrets podcast, Mark Thackeray delves into the principle of commitment and consistency from Dr. Robert Cialdini's book, 'Influence: The Psychology of Persuasion.' He explains how small commitments can lead to larger decisions, particularly in the context of dental practices. Discover the importance of helping patients build a positive identity around their health and the role of small agreements in fostering treatment acceptance. He also discusses practical applications for dental marketing and patient engagement.  Takeaways People want to act consistently with their self-identity.Patients need to feel aligned with their health decisions.Dental practices should focus on building patient identity.Encouraging small yeses makes larger decisions easier.Marketing should reinforce positive health behaviors. Chapters 00:00 Understanding Commitment and Consistency 10:03 The Power of Small Commitments 19:30 Applying Principles in Dental Practice 29:35 Marketing and Patient Engagement ... Want Marketing Help?  Reach out to learn if we would be a good fit to help your practice: maria@markthackeray.com www.MarkThackeray.com

    39 min

  3. JAN 30

    #109: Why Patients Say Yes - Reciprocity (part 1)

    In this episode of the Dental Marketing Secrets Podcast, I introduce the psychology behind why patients say yes, drawing from Dr. Robert Cialdini’s book Influence. We start with the first principle, reciprocity, and why it plays such a powerful role in building trust and confidence in dentistry. I break down how education, time, and experience-based value create goodwill with patients long before treatment is ever discussed. You’ll hear practical, ethical examples of how reciprocity shows up in real dental practices and simple ways you can apply it to improve patient experience, case acceptance, and long-term loyalty. If you want to help patients move forward with confidence without pressure or sales tactics, this episode lays the foundation. Takeaways Reciprocity is a natural human tendency to give backBuilding trust is essential before patients make decisionsEducation helps patients feel valued and informed.Experience-based reciprocity can alleviate patient anxietyLowering barriers of entry can increase patient visitsCreating educational content builds trust and value Chapters 00:00 Introduction to Influence and Persuasion 02:56 Understanding Reciprocity in Influence 12:07 Applying Reciprocity in Dental Practice 21:50 Actionable Steps for Building Reciprocity Need Marketing Help?  Contact our team to see if we would be a good fit. Email Maria to get started: maria@markthackeray.com

    24 min

  4. JAN 23

    #108: How To Stand Out Through Personality

    Patients today have more choices than ever, and most dental practices sound the same online. Clinical skill is assumed. Convenience is expected. The question is, how do patients decide which practice to call? In this episode, we explore why a clearly defined brand personality has become one of the most powerful tools for standing out, building trust, and being remembered in a crowded market. Discover how personality shapes recognition, recall, and patient confidence long before someone schedules an appointment. We also break down everyday examples from well-known brands and translate those lessons directly into dentistry. In this episode, you will learn: Why most practices blend in and how personality solves that problemWhy patients choose practices that feel familiar and confidentThe difference between a logo and a real brand experienceTwo to three practical steps to defining your practice’s personalityHow a strong personality leads to better case acceptance and referralsIf your practice struggles to stand out online, attract the right patients, or convert interest into action, this episode will help you understand what is missing and how to fix it. Chapters 00:00 Introduction to Brand Personality 03:00 The Importance of Standing Out 05:48 Defining Brand Personality 11:50 Building a Memorable Brand 24:03 Practical Steps to Define Your Brand 31:56 Conclusion and Call to Action Get Help! If you want help defining a clear, distinct brand personality that attracts the right patients and makes your marketing work harder, our team can help. Reach out to discuss more - maria@markthackeray.com

    35 min

  5. JAN 16

    #107: Video Is The New Default Language of Trust

    In this episode of the Dental Marketing Secrets podcast, Mark Thackeray breaks down why video has become one of the most powerful tools for building trust and improving patient conversion... and why most dental practices still aren’t using it effectively. A lot of practices are so focused on getting new patients that they overlook the ones already in the chair. Video can give you an unfair advantage by creating familiarity, reducing anxiety, and helping patients feel like they already know you before they ever show up. In a world where people research everything online first, that level of connection matters. Discover several different types of videos you can use throughout the patient journey — from simple “meet the doctor” and office tour videos, to treatment explainers, financing breakdowns, and FAQ-style clips that lower barriers and move patients forward.  And you don’t need a studio or movie-level lighting to make it work. Authenticity beats production every time. If you embrace video, you become a high-touch practice. The result is more trust, more case acceptance, better retention, and a healthier practice overall. Chapters 00:00 Introduction to Video Marketing in Dentistry 01:29 The Importance of Patient Conversion 02:55 Why Video Establishes Trust 05:21 The Advantages of Video Over Static Images 10:00 Using Video at Different Stages of the Patient Journey 15:44 Building Trust Through Personal Stories 18:10 Explaining Treatment and Financing Options 21:36 Creating Effective Video Content Get Marketing Support! Find out if our team is a good fit for helping your practice. Contact Maria at maria@markthackeray.com to get started.

    25 min

  6. JAN 9

    #106: Setting Expectations (The Most Underrated Skill in Dentistry)

    In this episode, Mark Thackeray discusses the critical importance of setting expectations in dentistry. He emphasizes that unmet expectations lead to frustration for both patients and practices. By clearly communicating what patients can expect before, during, and after their visits, dental practices can enhance patient comfort, increase treatment acceptance, and foster trust. Takeaways Setting expectations is crucial for patient satisfaction.Unmet expectations lead to frustration and negative experiences.Clear communication can reduce patient anxiety and increase compliance.Patients often fear the unknown aspects of dental treatment.Providing a roadmap for visits helps patients feel in control.Over-communicating during treatment can alleviate discomfort. Chapters 00:00 Setting Expectations in Dentistry 02:56 The Importance of Clear Communication 06:09 Building Trust with Patients 08:38 Enhancing the First Visit Experience 11:49 Effective Treatment Planning 14:35 Managing Urgent Care Expectations 17:33 The Role of Referrals in Practice Growth 20:42 Creating a Consistent Patient Experience Get Marketing Help Want our team to help with your marketing efforts? Contact Maria to schedule a time to talk: maria@markthackeray.com

    28 min

  7. JAN 2

    #105: Your Top Patient Sources, Revealed (In 5 Minutes)

    Join Mark Thackeray in this episode of the Dental Marketing Secrets podcast as he uncovers the top patient sources that can elevate your practice in just five minutes.  As we step into a new year, it's the perfect time to reflect on past strategies and set impactful goals for 2026. Learn why many dental practices overlook crucial opportunities and how you can capitalize on these insights to grow your patient base.  Tune in for actionable tips to enhance your marketing efforts and drive success in the coming year.  Accelerate Your New Patient Growth If you would like help ramping up your new patient growth, contact our team and we can schedule a time to talk. Email Maria to get started: maria@markthackeray.com #DentalMarketing #PatientGrowth #Podcast

    6 min

  8. 12/26/2025

    #104: Marketing in a Slow Economy

    In this episode of the Dental Marketing Secrets podcast, Mark Thackeray discusses the impact of economic slowdowns on dental practices and the importance of adapting marketing strategies accordingly. He emphasizes that while demand may not disappear, patient behavior changes, requiring practices to maintain visibility and trust. Mark shares insights on optimizing conversion rates, building authority, and reactivating existing patients, all while focusing on providing value rather than discounts. The conversation highlights the need for proactive marketing efforts to capture market share during downturns and prepare for future growth. Takeaways Economic slowdowns change patient behavior, not demand.Cutting marketing can lead to significant revenue loss.Maintaining marketing efforts can lead to market share gains.Building trust is crucial during economic downturns.Optimizing conversion rates can yield better results without additional spend.Providing value is more effective than offering discounts.Reactivating existing patients is a cost-effective strategy.Proactive marketing helps practices recover faster post-downturn.Educating patients on treatment options is essential for decision-making.Avoid panic selling in marketing; focus on strategic opportunities. Chapters 00:00 Introduction to Dental Marketing in a Slow Economy 00:57 Understanding Economic Slowdowns and Patient Behavior 03:48 The Importance of Maintaining Marketing Efforts 09:08 Strategies for Marketing During Economic Downturns 11:04 Building Trust and Authority in Marketing 15:59 Optimizing Conversion Rates for Better Results 22:46 Providing Value Over Discounts 28:00 Reactivating Existing Patients for Growth Get Support You don’t need to do everything. You just need to do the right things in the right order. If you want help building that plan, we’re here. Contact Maria to get started - maria@markthackeray.com

    34 min
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4.9
out of 5
8 Ratings

About

Who else is sick and tired of paying for marketing and advertising that fails miserably to move the needle and leaves you frustrated, confused, and ready to write off marketing altogether? Enter...The Dental Marketing Secrets Podcast. Our mission is to be the ultimate source for ideas and tactics to grow your dental and ortho practice, allow you to serve a more patients, and leave a greater impact. And for more proven strategies to grow your practice, visit www.MarkThackeray.com

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