The Dental Marketing Secrets Podcast

Mark Thackeray
  • 4.9 (8)
  • MARKETING
  • UPDATED BIWEEKLY

Who else is sick and tired of paying for marketing and advertising that fails miserably to move the needle and leaves you frustrated, confused, and ready to write off marketing altogether? Enter...The Dental Marketing Secrets Podcast. Our mission is to be the ultimate source for ideas and tactics to grow your dental and ortho practice, allow you to serve a more patients, and leave a greater impact. And for more proven strategies to grow your practice, visit www.MarkThackeray.com

  1. 19H AGO

    #116: Trading $140k for $1.5M

    Most dental practices do not have a marketing problem — they have a mindset problem. In this episode of the Dental Marketing Secrets Podcast, Mark Thackeray explains why so many practices stay stuck in campaign thinking and how shifting to systems thinking can transform new patient acquisition, follow-up, ROI, and long-term growth.   Mark walks through real case studies showing how a short-term view of ROI can be misleading, including one example where a $148,000 marketing investment ultimately produced $1.5 million in treatment from the resulting patient group. He also explains why tracking patient lifetime value, lead source performance, and follow-up systems can help practices scale more confidently and profitably. 1  In this episode, you’ll learn: The difference between campaign-based marketing and system-based marketingWhy patient lifetime value is one of the most important KPIs in dentistryHow to evaluate ROAS by sourceWhy follow-up and nurture matter for case acceptanceHow to start building a smarter patient acquisition systemIf you want your marketing to become a real long-term asset instead of a series of disconnected experiments, this episode is for you. ... Want Marketing Help?  Reach out to learn if we would be a good fit to help your practice: maria@markthackeray.com www.MarkThackeray.com

    40 min

  2. MAR 13

    #115: The Hygiene Effect - From Cleanings to Case Acceptance

    How much impact does your hygiene department really have on case acceptance and practice growth? In this episode of the Dental Marketing Secrets Podcast, Mark Thackeray interviews Brittany Glauz, founder of Brush with Britt, to discuss the powerful role dental hygienists play in patient education, treatment acceptance, and practice success. Brittany shares how hygienists can build patient trust, explain oral-systemic health connections, and help practices improve treatment acceptance through better communication and collaboration. You’ll learn: • Why hygienists are the key drivers of patient trust • How hygiene impacts treatment acceptance • The connection between patient education and case acceptance • How dentists can better collaborate with hygienists • Why prevention and oral-systemic health conversations matter If you're a dentist, practice owner, or dental team member looking to grow your practice and improve patient outcomes, this conversation is packed with valuable insights. Subscribe for more dental marketing and practice growth strategies. ... Want Marketing Help?  Reach out to learn if we would be a good fit to help your practice: maria@markthackeray.com www.MarkThackeray.com

    40 min

  3. MAR 6

    #114: Why Patients Say Yes (Part 6) - Scarcity

    Why do patients delay treatment for months… and then suddenly decide to move forward? In this episode of the Dental Marketing Secrets Podcast, Mark Thackeray explores the final principle in Dr. Robert Cialdini’s persuasion framework: scarcity. Scarcity explains why limited availability and deadlines often trigger action. When patients realize they might lose an opportunity, the perceived value of treatment increases dramatically. In this episode, you’ll learn: • Why patients delay treatment even when they agree with the diagnosis  • How scarcity naturally occurs in dentistry  • Ethical ways to communicate urgency without pressure  • How insurance deadlines motivate patient decisions  • Practical strategies to increase case acceptance If you're a dentist or practice owner looking to improve patient communication and treatment acceptance, this episode will give you practical insights you can apply immediately. ... Want Marketing Help?  Reach out to learn if we would be a good fit to help your practice: maria@markthackeray.com www.MarkThackeray.com

    31 min

  4. FEB 27

    #113: Why Patients Say Yes (part 5) - Authority

    In this episode, I dive into the principle of authority from Dr. Robert Cialdini’s book Influence. We talk about why patients naturally look for confident guidance when they’re unsure, and how real authority can actually reduce decision fatigue instead of increasing pressure. I break down what authority really looks like in dentistry, how it shows up in your communication, and why there’s a big difference between being confident and being arrogant. I also share practical ways you can strengthen your authority in a way that builds trust, not intimidation, and how to use it ethically so patients feel supported, not pushed. (nobody likes being pushed) If you’ve ever wondered why some recommendations are accepted immediately while others stall out, this episode will help you understand what’s happening beneath the surface.  Takeaways Patients seek guidance from confident expertsAuthority reduces decision fatigue for patientsPatients trust those with experience and expertiseAvoid being overly apologetic in recommendationsUse clear and confident language in patient interactionsChapters 00:00 Understanding Authority in Patient Trust 06:14 Manifestations of Authority in Healthcare 11:53 Authority vs. Arrogance in Patient Interactions 17:48 Building Trust Through Authority ... Want Marketing Help?  Reach out to learn if we would be a good fit to help your practice: maria@markthackeray.com www.MarkThackeray.com

    34 min

  5. FEB 20

    #112: Why Patients Say Yes (part 4) - Liking

    In this episode of the Dental Marketing Secrets Podcast, I talk about something that doesn’t get discussed enough in dentistry: the power of being liked. Drawing from Dr. Robert Cialdini’s book Influence, I explain why patients don’t always choose the most technically skilled dentist. More often, they choose the one they feel most comfortable with. We dive into how connection, shared experiences, and even small personal moments can dramatically impact trust and case acceptance. I also share practical ways you can let more of your personality show up in your marketing and in your practice so patients feel at ease before they ever sit in the chair. Because at the end of the day, people don’t just trust what you know. They trust how you make them feel. Takeaways Patients often choose dentists they feel comfortable withPersonal stories can enhance patient trust and comfortInjecting personality into marketing can improve patient engagementPatients prioritize comfort over clinical skills in their decisionsSharing personal interests can create common ground with patientsUnderstanding patient emotions is key to improving their experienceChapters 00:00 Understanding the Principle of Liking 15:41 Building Connections with Patients 22:54 Injecting Personality into Practice ... Want Marketing Help?  Reach out to learn if we would be a good fit to help your practice: maria@markthackeray.com www.MarkThackeray.com

    24 min

  6. FEB 13

    #111: Why Patients Say Yes (Part 3) - Social Proof

    In this episode of the Dental Marketing Secrets Podcast, Mark Thackeray dives into the idea of social proof and why it plays such a powerful role in how patients choose a dental practice. Whether we realize it or not, patients are constantly looking at reviews, testimonials, and referrals to decide who they trust. Discover why social proof matters so much in dentistry, especially in an industry built on vulnerability and confidence. Mark also share real-life examples and practical ways you can use reviews, patient stories, and everyday moments in your practice to build trust the right way.  By the end of the episode, you'll walk away with several ways to look at your own social proof and make simple improvements that can increase trust, engagement, and ultimately new patient growth. Takeaways Social proof is a key factor in patient decision-makingReferrals simplify the decision-making process for patientsPatients often look to peers for guidance in unfamiliar situationsCreating a narrative around patient experiences enhances engagementUtilizing patient stories can normalize treatment experiences Chapters 00:00 Introduction to Social Proof in Marketing 02:55 Understanding Social Proof and Its Impact 05:45 Real-Life Examples of Social Proof 09:01 The Role of Reviews in Patient Decisions 11:51 Enhancing Social Proof Through Storytelling 14:41 Ethical Considerations in Using Social Proof 18:02 Strategies for Effective Patient Reviews 20:55 Creating Compelling Patient Stories 23:55 Conclusion and Call to Action ... Want Marketing Help?  Reach out to learn if we would be a good fit to help your practice: maria@markthackeray.com www.MarkThackeray.com

    31 min

  7. FEB 6

    #110: Why Patients Say Yes - Commitments & Consistency (Part 2)

    In this episode of the Dental Marketing Secrets podcast, Mark Thackeray delves into the principle of commitment and consistency from Dr. Robert Cialdini's book, 'Influence: The Psychology of Persuasion.' He explains how small commitments can lead to larger decisions, particularly in the context of dental practices. Discover the importance of helping patients build a positive identity around their health and the role of small agreements in fostering treatment acceptance. He also discusses practical applications for dental marketing and patient engagement.  Takeaways People want to act consistently with their self-identity.Patients need to feel aligned with their health decisions.Dental practices should focus on building patient identity.Encouraging small yeses makes larger decisions easier.Marketing should reinforce positive health behaviors. Chapters 00:00 Understanding Commitment and Consistency 10:03 The Power of Small Commitments 19:30 Applying Principles in Dental Practice 29:35 Marketing and Patient Engagement ... Want Marketing Help?  Reach out to learn if we would be a good fit to help your practice: maria@markthackeray.com www.MarkThackeray.com

    39 min

  8. JAN 30

    #109: Why Patients Say Yes - Reciprocity (part 1)

    In this episode of the Dental Marketing Secrets Podcast, I introduce the psychology behind why patients say yes, drawing from Dr. Robert Cialdini’s book Influence. We start with the first principle, reciprocity, and why it plays such a powerful role in building trust and confidence in dentistry. I break down how education, time, and experience-based value create goodwill with patients long before treatment is ever discussed. You’ll hear practical, ethical examples of how reciprocity shows up in real dental practices and simple ways you can apply it to improve patient experience, case acceptance, and long-term loyalty. If you want to help patients move forward with confidence without pressure or sales tactics, this episode lays the foundation. Takeaways Reciprocity is a natural human tendency to give backBuilding trust is essential before patients make decisionsEducation helps patients feel valued and informed.Experience-based reciprocity can alleviate patient anxietyLowering barriers of entry can increase patient visitsCreating educational content builds trust and value Chapters 00:00 Introduction to Influence and Persuasion 02:56 Understanding Reciprocity in Influence 12:07 Applying Reciprocity in Dental Practice 21:50 Actionable Steps for Building Reciprocity Need Marketing Help?  Contact our team to see if we would be a good fit. Email Maria to get started: maria@markthackeray.com

    24 min
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4.9
out of 5
8 Ratings

About

Who else is sick and tired of paying for marketing and advertising that fails miserably to move the needle and leaves you frustrated, confused, and ready to write off marketing altogether? Enter...The Dental Marketing Secrets Podcast. Our mission is to be the ultimate source for ideas and tactics to grow your dental and ortho practice, allow you to serve a more patients, and leave a greater impact. And for more proven strategies to grow your practice, visit www.MarkThackeray.com

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