Local SEO in 10

Magnified Media

This is your go-to podcast for answers about how you can grow your local business online - easily and quickly! Brought to you by local SEO experts Magnified Media in Walnut Creek, California, in each 10 minute episode our digital marketing expert Adam Duran answers your questions on how you can get more leads for your business - fast! Remember, if you’re not taking care of this part of your business RIGHT NOW, you can bet your competitors are! Join us each week for answers to your questions on how best to harness the power of the internet to grow your business.

  1. Sep 25

    What Does Google’s AI Think Your Business Actually Does?

    What does Google’s AI actually think your business does, who it serves, and why someone should choose it? In this episode we show business owners a simple way to use Google’s AI as a mirror for their online presence. You may discover missing services, unclear locations, weak differentiators, outdated information, or even that Google is confusing your company with another business that has the same name. We’ll also cover what to do when the information is wrong, how to uncover the sources AI is using, and how to test whether Google simply understands your business or would actually consider recommending it to a potential customer. Before worrying about whether AI recommends your business, make sure it knows exactly who you are. Try asking Google’s AI these questions about your own business: What problems does [Business Name] in [City, State], [Website], solve for its customers?What services does this business appear to specialize in?Who appears to be the ideal customer for this business?What makes this business different from its competitors?What cities or areas does this business appear to serve?What information about this business is unclear or difficult to verify?What questions would a potential customer still have before contacting this business?What could this business explain better on its website?What might make someone hesitate to recommend this business?What sources are you using to understand this business? Get More Local SEO Tips Have a question about local SEO? Explore more episodes of Local SEO in 10 and ⁠⁠⁠⁠⁠⁠subscribe to our newsletter⁠⁠⁠⁠⁠⁠ for practical marketing tips, useful checklists, and additional episode resources. About the Hosts Adam Duran⁠⁠⁠⁠⁠⁠ is a local SEO specialist and director of Magnified Media⁠⁠⁠⁠⁠⁠, a California digital marketing agency with offices in San Francisco, Los Angeles, and Walnut Creek. Magnified Media helps businesses improve their visibility through local SEO, national SEO, website design, content marketing, marketing strategy, and lead generation. Outside of work, Adam volunteers with CoCoSAR and enjoys hiking and Brazilian jiu-jitsu. Jamie Duran⁠⁠⁠⁠⁠⁠ is the owner of Solar Harmonics⁠⁠⁠⁠⁠⁠, a Northern California solar company helping homeowners, businesses, and farms take greater control of their energy through solar energy systems.

    What Does Google’s AI Think Your Business Actually Does?
  2. Sep 11

    The AI Visibility Problem Local Businesses Need to Know

    What if ChatGPT recommends your business, but Gemini, Claude, and Perplexity all choose someone else? A new Yext study analyzed 491,972 shared local query-market tests across four major AI platforms and found that all four chose the same #1 local business only 4% of the time. In 48% of cases, every platform picked a different winner. The study also found that when all four did agree, the winning business’s own website appeared among the cited sources 91% of the time.  In this episode of Local SEO in 10, we explain why there is no single “AI ranking,” how different AI platforms rely on different mixes of websites, directories, reviews, and other sources, and why a business can look strong in one AI system but barely appear in another. Get More Local SEO Tips Have a question about local SEO? Explore more episodes of Local SEO in 10 and ⁠⁠⁠⁠⁠subscribe to our newsletter⁠⁠⁠⁠⁠ for practical marketing tips, useful checklists, and additional episode resources. About the Hosts Adam Duran⁠⁠⁠⁠⁠ is a local SEO specialist and director of Magnified Media⁠⁠⁠⁠⁠, a California digital marketing agency with offices in San Francisco, Los Angeles, and Walnut Creek. Magnified Media helps businesses improve their visibility through local SEO, national SEO, website design, content marketing, marketing strategy, and lead generation. Outside of work, Adam volunteers with CoCoSAR and enjoys hiking and Brazilian jiu-jitsu. Jamie Duran⁠⁠⁠⁠⁠ is the owner of Solar Harmonics⁠⁠⁠⁠⁠, a Northern California solar company helping homeowners, businesses, and farms take greater control of their energy through solar energy systems.

    The AI Visibility Problem Local Businesses Need to Know
  3. Sep 4

    How to Use ChatGPT to Improve Your Website SEO

    What if ChatGPT could look at your website and tell you what is missing before you spend money rebuilding it? In this episode of Local SEO in 10, we show local business owners how to use ChatGPT to evaluate their homepage and most important service pages, uncover weak spots, strengthen trust, improve local relevance, and make each page more useful to both customers and search engines. Before you rewrite your website, use ChatGPT to figure out what actually needs fixing. Try These Prompts: Homepage Audit“What information is missing that would help a potential customer understand what this business does, who it serves, where it operates, and why they should choose it?” Trust Signals“What proof or trust signals are missing from this homepage?” Homepage Headline“Give me five clearer homepage headlines that explain the main service, customer, and location without sounding keyword stuffed.” Service Page Audit“After reading this page, what questions would a potential customer still have before deciding whether to contact this business?” Local Relevance“How can this service page demonstrate real experience in the cities we serve without simply repeating city names?” Final Review“Review this page as a potential customer, an SEO strategist, and an AI search system. What is still unclear, missing, repetitive, or unconvincing?” Get More Local SEO Tips Have a question about local SEO? Explore more episodes of Local SEO in 10 and ⁠⁠⁠⁠subscribe to our newsletter⁠⁠⁠⁠ for practical marketing tips, useful checklists, and additional episode resources. About the Hosts Adam Duran⁠⁠⁠⁠ is a local SEO specialist and director of Magnified Media⁠⁠⁠⁠, a California digital marketing agency with offices in San Francisco, Los Angeles, and Walnut Creek. Magnified Media helps businesses improve their visibility through local SEO, national SEO, website design, content marketing, marketing strategy, and lead generation. Outside of work, Adam volunteers with CoCoSAR and enjoys hiking and Brazilian jiu-jitsu. Jamie Duran⁠⁠⁠⁠ is the owner of Solar Harmonics⁠⁠⁠⁠, a Northern California solar company helping homeowners, businesses, and farms take greater control of their energy through solar energy systems.

    How to Use ChatGPT to Improve Your Website SEO
  4. Aug 28

    Your LSA Leads Just Got More Expensive

    Starting October 1, 2026 Google can charge you for certain missed Local Services Ads calls, even when no one at your business answers. That can be devastating for a local business because you could pay for the lead, lose the customer to a competitor, and still see your ad budget disappear without a single conversation. In this episode we explain exactly what is changing, why missed calls are about to get much more expensive, and what you need to check before October 1. If you run LSAs, this is one episode you should hear before the new rule goes live. Get More Local SEO Tips Have a question about local SEO? Explore more episodes of Local SEO in 10 and ⁠⁠⁠subscribe to our newsletter⁠⁠⁠ for practical marketing tips, useful checklists, and additional episode resources. About the Hosts Adam Duran⁠⁠⁠ is a local SEO specialist and director of Magnified Media⁠⁠⁠, a California digital marketing agency with offices in San Francisco, Los Angeles, and Walnut Creek. Magnified Media helps businesses improve their visibility through local SEO, national SEO, website design, content marketing, marketing strategy, and lead generation. Outside of work, Adam volunteers with CoCoSAR and enjoys hiking and Brazilian jiu-jitsu. Jamie Duran⁠⁠⁠ is the owner of Solar Harmonics⁠⁠⁠, a Northern California solar company helping homeowners, businesses, and farms take greater control of their energy through solar energy systems.

    Your LSA Leads Just Got More Expensive
  5. Jul 24

    Is Your Business Ready When Google’s AI Calls?📞

    Google can now call local businesses on behalf of customers to check pricing and availability. But what happens if your employee hears an automated voice, assumes it’s spam, and hangs up on a real lead? In this episode of Local SEO in 10, we explain how Google’s AI calling works, where to check the setting in your Google Business Profile, and how to prepare your team. You’ll also learn how a simple pricing cheat sheet can help employees provide useful answers and keep your business in the customer’s final comparison. About Adam Duran, Digital Marketing Expert ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Local SEO in 10⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Los Angeles⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & Walnut Creek, California, Magnified Media is a ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠digital marketing agency⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ focused on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠local SEO for businesses⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠marketing strategy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠national SEO⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠website design⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and qualified customer lead generation for companies of all sizes. Magnified Media helps companies take control of their marketing by: • getting their website seen at the top of Google rankings, • getting them more online reviews, and • creating media content that immediately engages with their audience. Adam enjoys volunteering with CoCoSAR, hiking and BJJ. About Jamie Duran, host of Local SEO in 10 Local business owner Jamie Duran is the owner of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Solar Harmonics⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Northern California⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠'s top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm.  You can check out the website for the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ top solar energy equipment installer⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Solar Harmonics, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Have a question about Local SEO? Chances are we've covered it! Go to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠website and sign up for our Newsletter!

    Is Your Business Ready When Google’s AI Calls?📞
4.8
out of 5
20 Ratings

About

This is your go-to podcast for answers about how you can grow your local business online - easily and quickly! Brought to you by local SEO experts Magnified Media in Walnut Creek, California, in each 10 minute episode our digital marketing expert Adam Duran answers your questions on how you can get more leads for your business - fast! Remember, if you’re not taking care of this part of your business RIGHT NOW, you can bet your competitors are! Join us each week for answers to your questions on how best to harness the power of the internet to grow your business.

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