Roofing Success

Jim Ahlin
  • 4.9 (57)
  • Marketing
  • Weekly

The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the roofing industry. On each episode, Jim will be sitting down with industry leaders to talk about their processes, the lessons they learned, and how to find success in roofing.

  1. 4d ago ·  Video

    5 Moves to Protect Your Roofing Business in a Downturn

    The roofing market is down about 10%. So why are some roofing companies losing 50% to 75% of their sales? It's not the market. It's the business model. In this episode, Jim Ahlin breaks down the 4 biggest threats hurting roofing companies and shares 5 moves to protect your cash, keep your best people, and stay profitable when leads dry up. You'll learn: - Why relying on storm work puts your roofing business at risk and how to build more retail sales - How to keep your best sales reps, improve your sales process, and close more jobs with fewer leads - How to track the right numbers, protect your profit margins, and build cash reserves before a downturn hits Listen to the episode on Spotify & Apple Podcasts (331) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS: - Your Business Guide: https://yourbusinessguide.com - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 00:00 Why Are Roofing Companies Struggling in 2026? 02:30 Why Are Roofing Leads Dropping? 04:30 How Do Interest Rates Affect Roofing Sales? 06:30 Why Are Roofing Companies Going Bankrupt? 12:00 How Can You Prepare Your Roofing Business for a Downturn? 17:00 How Can Roofing Companies Generate Sales Without Storms? 20:00 How Should Roofing Companies Manage Employees During a Downturn? 23:00 How Can Roofers Improve Sales and Financing Approval Rates? 28:00 How Do You Protect Roofing Profit Margins and Cash Flow?

  2. Oct 20

    I've Interviewed 300+ Roofing Business Owners. Here's What They Ask!

    More leads won’t fix a roofing business that’s losing profit on every job. In this episode, Jim Ahlin draws on interviews with 300+ roofing business owners to answer 10 questions contractors ask most about marketing, pricing, building a stronger team, and preparing to sell. You’ll learn: - How to improve your roofing SEO, show up in AI search, and hold your marketing agency accountable - Why confusing markup with margin costs you profit—and how to price your jobs correctly - How to build clear processes, keep your best people, and prepare your business for a future sale Listen to the episode on Spotify & Apple Podcasts (330) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS: - Your Business Guide: https://yourbusinessguide.com - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 00:00 – 10 Questions Every Roofing Business Owner Asks 01:31 – What Actually Works for Roofing SEO? 07:00 – How Do Roofers Get Recommended by ChatGPT and AI? 11:01 – How to Choose the Right Roofing Marketing Agency 17:10 – Should You Hire an In-House Marketer or an Agency? 20:59 – How to Set Up Your Roofing CRM and Sales Pipeline 28:50 – Markup vs. Margin: Are You Pricing Jobs Correctly? 32:55 – How to Document and Improve Your Roofing Processes 38:26 – How to Run Employee Performance Reviews That Work

  3. Oct 13

    Stop Making Bad Hires: Build the Right Team for Your Roofing Company

    Bad hires cost your roofing company time, money, and growth. In this episode, Brian Alexander, founder of Ready Aim Climb, shares how to hire the right people, put them in the right roles, and build a team that can grow without you. You’ll learn: - Why most roofing companies hire the wrong people - How to find the right fit before you make a hire - How to use a 30, 60, 90-day plan to know if you hired the right person Connect with Brian: https://readyaimclimb.com https://www.linkedin.com/in/thebrianalexander Listen to the episode on Spotify & Apple Podcasts (329) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS:  - Your Business Guide: https://yourbusinessguide.com - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 0:00 Why Roofing Business Problems Come Down to People or Processes 1:04 How to Build a Team That Grows Without You 10:18 Why Your Leadership Might Be Holding Your Team Back 14:54 How to Define Success Before Hiring Someone 16:53 Which KPIs Should You Track to Measure Employee Performance? 22:37 How to Hire the Right Person for the Right Role 32:01 How Behavioral Assessments Improve Hiring Decisions 37:11 How to Build an Effective 30-60-90 Day Onboarding Plan 57:19 How to Retain Great Employees and Prevent Unexpected Turnover

  4. Oct 6

    Why Your Roofing Team Struggles to Execute

    Your roofing team knows what needs to get done, but nothing seems to change. You set goals, build processes, train your people, and still struggle to get everyone moving in the same direction. The problem may not be effort or training. It may be the people you hire, what they believe, and whether your team truly knows where the company is going. In this episode, Jim Ahlin sits down with Greg Cleary of Pinnacle Business Guides to unpack what keeps good roofing companies stuck. They discuss why roofing owners are really in the people business, why shared beliefs matter more than trying to change behavior, and how clear goals give great people the freedom to execute without being micromanaged.  In this episode, we talk about: How to identify and hire true A Players who fit your core values Why your company goals fail when your team isn’t aligned around the same destination How stronger leadership, purpose, and clarity create better executionConnect with Greg: https://pinnaclebusinessguides.com Listen to the episode on Spotify & Apple Podcasts (328) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS:  - Your Business Guide: https://yourbusinessguide.com - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters:  00:00 Why Your Roofing Team Struggles to Execute 02:05 Business Guide vs. Business Coach 05:45 Why Growing Roofing Teams Break Down 08:20 You’re in the People Business 11:30 How to Find and Hire A Players 15:30 Building Core Values That Actually Matter 20:10 Change the People or Change the Person? 22:15 Getting Your Team Aligned Around Purpose 27:00 Why Clear Goals Stop Micromanagement

  5. Sep 29

    From $3M to $30M: How to Build a Championship Roofing Team

    Legacy Roofing went from just over $3 million in its first year to a projected $30+ million. In this episode, Lucas Poole shares how they built the people, leadership, and culture needed to grow that fast. You’ll learn: - Why Legacy builds a championship team instead of a “family” - What Lucas looks for when hiring and developing roofing sales reps - How developing more leaders helped Legacy scale into new markets Connect with Lucas: https://www.legacyroofinggc.com https://www.instagram.com/thelegacyroofing https://www.instagram.com/thelegacyroofing Listen to the episode on Spotify & Apple Podcasts (327) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS:  - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 00:00 – How Do You Build a Roofing Company Where Everyone Can Win? 01:14 – How Do You Get Started in Roofing Sales With No Experience? 09:33 – How Do You Choose the Right Roofing Company to Work For? 16:12 – How Do You Give Sales Reps a Reason to Stay? 18:36 – Should You Run Your Roofing Company Like a Family or a Team? 26:26 – How Do You Build a Commission Structure That Rewards Sales Reps? 35:11 – What Makes a Roofing Sales Rep Successful? 42:48 – How Do You Recruit and Train the Right Roofing Salespeople? 54:06 – How Do You Scale a Roofing Company From $3M to $30M?

  6. Sep 22

    How to Build a Roofing Company That Survives the Tough Years

    The roofing business has ups and downs. John Famularo has survived them for 39 years. He’s watched prices rise, markets slow down, and roofing companies disappear. Through it all, ABC Roofing has kept moving forward. John says the key is knowing your numbers, taking care of your people, and being willing to change when the market changes. In this conversation, John shares: - How to protect your company when business slows down - Why keeping cash in the business matters - How great employees, service, and warranties create long-term growth The good years won’t last forever. Neither will the bad ones. Build your company to survive both. Connect with John: https://www.instagram.com/abcroofingcorp https://www.abcroofingcorp.com/about-abc-roofing-corp https://www.facebook.com/abcroofing Listen to the episode on Spotify & Apple Podcasts (326) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS:  - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 00:00 How to Build a Roofing Company That Survives Tough Times 01:58 How John Famularo Built ABC Roofing Over 39 Years 03:18 How to Keep a Roofing Company Profitable in a Down Market 10:23 How to Manage Cash Flow During Slow Roofing Seasons 13:34 How to Price Roofing Jobs Without Racing to the Bottom 18:22 How Referrals and Local Branding Drive Roofing Leads 20:48 How ABC Roofing Grew From One Truck to 50 Employees 28:12 How to Choose the Right Roofing Technology and Marketing Channels 40:36 How Service Work and New Services Protect Roofing Revenue 49:06 How to Build and Retain a Strong Roofing Team 56:01 Advice for Building a Roofing Business That Lasts

  7. Sep 15

    The Roofing Companies That Scale Learn to Say No

    More revenue doesn’t always mean more profit. Duncan McClung learned this while growing Almost Heaven Roofing. His company started in general contracting and took on all kinds of work. But spreading the team too thin came with expensive lessons. Duncan eventually narrowed the company’s focus to roofing. Revenue dropped at first, but the bottom line improved substantially. In this conversation, Duncan shares: - Why learning to say “no” protects your profit - How to get sales and production working together - How to build a company that can run without you Sometimes scaling isn’t about doing more. It’s about getting focused, setting standards, and trusting the right people to do their jobs. Connect with Duncan: https://www.almostheavenroofing.com https://www.facebook.com/AlmostHeavenRoofing Listen to the episode on Spotify & Apple Podcasts (325) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS:  - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 00:00 Why Communication Matters in Roofing 00:48 From General Contracting to Roofing 03:53 Why Roofing Companies Need to Say No 08:23 How Specializing in Roofing Improved Profitability 11:56 Building a Production-First Roofing Company 14:46 Aligning Roofing Sales and Production 22:18 Hiring the Right People and Setting Standards 29:02 How Roofing Owners Can Stop Micromanaging 34:51 Improving the Roofing Customer Experience

  8. Sep 8

    Why This Roofer Stopped Waiting for the Next Storm with Daniel Cloteaux

    What happens when your roofing company no longer has to wait for the next big storm to stay busy? In this episode of the Roofing Success Podcast, Jim Ahlin sits down with Daniel Cloteaux, founder of Cloteaux Roofing & Construction and a third-generation roofer, to talk about building a business that can succeed with or without a hurricane. Daniel shares how combining retail and insurance roofing changed his approach to growth, along with the leadership, hiring, and financial lessons he learned along the way. In this episode: • Building a roofing business that doesn’t depend on storms • Balancing retail and insurance roofing • Hiring, leadership, and building the right culture • Lessons from workers’ comp, taxes, and scaling Connect with John:  https://cloteauxroofing.com https://www.facebook.com/CloteauxRoofingandConstruction https://www.instagram.com/cloteauxroofing Listen to the episode on Spotify & Apple Podcasts (324) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS:  - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 00:00 How to Present Roofing Estimates to Homeowners 01:39 How Daniel Cloteaux Got Started in Roofing 07:33 How to Train Roofing Sales Reps to Inspect Roofs 09:46 How to Build a Better Roofing Sales Process 15:58 What Successful Roofing Sales Reps Do Differently 22:32 Why Rebranding Can Help a Roofing Company Grow 29:03 How to Hire and Lead a Roofing Sales Team 38:04 How to Grow a Roofing Company Without Storms 47:59 Expensive Roofing Business Mistakes to Avoid

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4.9
out of 5
57 Ratings

About

The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the roofing industry. On each episode, Jim will be sitting down with industry leaders to talk about their processes, the lessons they learned, and how to find success in roofing.

Information

  • Creator
    Jim Ahlin
  • Years Active
    2019 - 2026
  • Episodes
    329
  • Rating
    Clean
  • Copyright
    © 2026 Roofing Success LLC
  • Show Website
    Roofing Success

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