Roofing Success

Jim Ahlin
  • 4.9 (57)
  • MARKETING
  • UPDATED WEEKLY

The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the roofing industry. On each episode, Jim will be sitting down with industry leaders to talk about their processes, the lessons they learned, and how to find success in roofing.

  1. 5D AGO

    The Biggest Trends Roofing Companies Need to Know in 2026

    Most roofers already feel what’s wrong in their business… This just puts data behind it. In this conversation, we break down what’s actually happening in roofing right now using the Peak Performance Report—and a lot of it confirms what you already know. Speed to lead is too slow. Reviews are driving more business than people think. Automation is becoming a must. And poor communication is still one of the biggest reasons customers leave bad reviews. Nothing here is surprising. But what matters is what you do with it. The companies winning right now are building systems around this and creating a better customer experience from start to finish. If you take one thing from this…  Fix your customer communication. When that improves, everything else follows—your close rate, your reviews, and your referrals. Listen to the episode on Spotify & Apple Podcasts (301) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts Download the 2026 Peak Performance Report: https://roofingpod.com/peak-performance-2026 PODCAST SPONSORS:  - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive - AI Roofing Revolution: https://roofingpod.com/airoofingrevolution - The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review 00:00 | What Is the Peak Performance Report and Why It Matters for Roofers 01:00 | What Surprised Roofers Most in the Latest Industry Data 03:00 | Why Homeowner Expectations Are Changing Roofing Businesses 05:30 | Why CRM and Automation Are Now Non-Negotiable in Roofing 08:30 | The Biggest Problem With AI Tools in Roofing Right Now 11:30 | How Fast Should You Respond to Leads to Win More Jobs 14:00 | Why Most Roofing Leads Go Unanswered (And How to Fix It) 16:00 | How Reviews Drive More Roofing Sales Than You Think 20:00 | Creative Ways to Get More 5-Star Reviews for Your Roofing Company 27:00 | How AI Is Actually Being Used in Roofing (What Works vs Hype) 33:00 | How Financing Helps You Close More Roofing Deals Faster 41:00 | Why Most Roofers Stay Stuck at Low Profit Margins 49:30 | How to Price Roofing Jobs for Profit (Not Competition) 52:00 | How to Automate Customer Communication Without Sounding Robotic 57:30 | The #1 Thing Roofers Should Focus on to Grow in 2026

    1h 5m

  2. MAR 24

    The Future of Roofing Marketing: AI, Estimates, and Visibility with Marcus Sheridan

    AI is changing roofing marketing fast… and most contractors don’t see how big this shift is. In this episode, Marcus Sheridan explains what’s happening now and how to stay ahead. Search has already changed. It’s not about ranking #1 on Google anymore. AI is deciding who gets recommended… and who doesn’t. So ask yourself: Is your company showing up when AI is asked who to trust? Inside, you’ll learn: The two sides of AI every roofer must understandWhy online estimates are now being rewardedThe mistake contractors make with AI visibilityWhy pricing transparency is becoming requiredHow estimators can increase your leadsListen to the episode on Spotify & Apple Podcasts (300) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts 📘 Get Marcus’ FREE book for contractors: https://priceguide.ai/priceguide-book-landing/ Learn more about Marcus: https://marcussheridan.com/ PODCAST SPONSORS:  - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive - AI Roofing Revolution: https://roofingpod.com/airoofingrevolution - The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review 00:00 | How AI Is Changing Roofing Marketing Right Now 02:15 | What Contractors Must Understand About AI (2 Sides Explained) 06:45 | Why Ranking #1 on Google Doesn’t Matter Anymore 11:30 | How AI Decides Which Roofing Companies to Recommend 16:20 | The Biggest Mistake Roofers Make Checking ChatGPT 22:10 | Why Pricing Transparency Is Now Required to Compete 28:05 | How Online Estimates Are Taking Over Google Search 34:40 | How Adding an Estimator Can 3X Your Leads 41:15 | What Is AI Visibility and How Do You Improve It? 48:30 | The Future of Search: AI Agents Doing the Work for Customers 55:20 | Will Human Sales Still Matter in an AI-Driven World? 01:02:00 | How Roofing Companies Must Adapt to Win in the AI Era

    1h 5m

  3. MAR 17

    The Right Way to Measure AI in Your Roofing Business (AI Master Series – Part 2)

    AI is here whether roofing companies are ready or not. In Part 2 of the AI Master Series, we break down something most contractors miss: how to actually measure AI in your business. Because if you’re not tracking the numbers, you have no idea if AI is helping… or just wasting time. We talk about the metrics that matter, how to set AI goals, and how to make sure your team actually adopts the tools instead of fighting them. If you want your company to run leaner, make better decisions, and stay ahead of competitors using AI, this episode will give you the roadmap. Listen to the episode on Spotify & Apple Podcasts (299) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts You can find Roz on: https://www.airoofingrevolution.com/ PODCAST SPONSORS:  - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive - AI Roofing Revolution: https://roofingpod.com/airoofingrevolution - The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review 00:00 What Is the AI Master Series for Roofing Companies? 01:12 How Do You Measure AI Success in a Roofing Business? 03:05 What Metrics Should Roofing Companies Track for AI? 05:20 How to Calculate ROI From AI in Your Roofing Company 08:10 What KPIs Should Owners Put on an AI Dashboard? 12:02 Why Roofing Contractors Must Know Their Numbers Before Using AI 16:30 How AI Reduces Errors and Saves Money in Roofing Operations 20:15 Why Employees Resist AI (And How to Get Team Buy-In) 25:40 What Happens If Your Roofing Company Ignores AI?

    59 min

  4. MAR 10

    AI Is Already Inside Your Roofing Business (AI Master Series – Part 1)

    Artificial intelligence is already being used inside your business, whether you planned for it or not. Employees are experimenting with tools like ChatGPT, competitors are adopting AI, and the companies that figure it out first will gain a major advantage. In this episode, Jim sits down with Rosalynn Verges from AI Roofing Revolution to break down what AI really means for roofing and home service companies. They discuss why AI is not just a technology problem but a leadership and strategy decision. You’ll learn how to think about AI in your business, how to identify the best opportunities using a SWOT analysis, and how to reimagine your organization as humans and AI begin working together. The conversation also covers how leaders can involve their teams in the process and avoid the common mistakes companies make when adopting AI. If you’re trying to understand where AI fits into your roofing company and how to start implementing it the right way, this episode will give you a clear starting point. Listen to the episode on Spotify & Apple Podcasts (298) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts You can find Roz on: https://www.airoofingrevolution.com/ PODCAST SPONSORS:  - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive - AI Roofing Revolution: https://roofingpod.com/airoofingrevolution - The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review 00:00 Introduction: AI Is Already Inside Your Business 02:45 How AI Is Already Being Used by Employees 07:05 Practical Ways Roofing Companies Are Using AI 12:15 Time Savings and Productivity Gains with AI 21:05 Why AI Needs a Business Strategy First 26:45 Using SWOT Analysis to Identify AI Opportunities 36:20 Reimagining Your Org Chart with AI 45:10 AI + Humans: Finding the Right Balance 54:30 The Role of an AI Champion in Your Company

    1h 13m

  5. MAR 3

    Adapting to the New Insurance Reality in Roofing with Nick Royer

    What does it take to build a roofing company that lasts more than a decade in today’s market? In this episode, I sit down with Nick Royer, co-owner of a $24 million roofing company in Dallas. Thirteen years in business. Twenty-six project managers. No reckless growth. Just high standards, disciplined hiring, and leadership from the front. We talk about how roofing has changed. Claim denials are more common. Deductibles are higher. Appraisals are now part of the normal process. The contractors who are not adapting are getting left behind. Nick shares how he sets clear expectations with homeowners, trains his team to handle denials with confidence, and why he still knocks doors alongside his reps every week. We also break down hiring slow, protecting culture, and building a strong team instead of just a big one. The easy years are over. The companies that raise their standards and stay disciplined will win the next five. Listen to the episode on Spotify & Apple Podcasts (297) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts You can find Nick on: https://newviewroofing.com/ https://www.instagram.com/newviewroofing/ https://www.facebook.com/newviewroof/ https://www.youtube.com/@newviewroofing PODCAST SPONSORS:  - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive - AI Roofing Revolution: https://roofingpod.com/airoofingrevolution - The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review 00:00 How to Build a $24M Roofing Company the Slow and Smart Way 01:26 Why Growing Too Fast Can Destroy a Roofing Company 03:20 How Insurance Deductibles and Appraisals Changed Roofing Sales 05:41 How to Win Roof Claim Denials Using the Appraisal Process 07:52 How to Educate Homeowners on Their Insurance Policy Before You Sell 10:28 How to Set Expectations and Avoid Angry Roofing Customers 12:08 How to Train Sales Reps to Handle Tough Conversations 16:56 How to Build a High-Performance Roofing Sales Culture 18:33 Should Roofing Company Owners Still Knock Doors? 23:59 How to Hire the Right Roofing Sales Reps (And Avoid Bad Hires) 26:59 Why Friends and Family Are Your First Roofing Leads 31:22 How High Standards and Professionalism Win More Roof Sales 35:02 How to Stay Competitive in Roofing for the Next 5 Years 38:52 The Mindset Shift That Keeps You Winning in Roofing Long Term

    45 min

  6. FEB 24

    Reactive vs Proactive: The Leadership Shift That Changes Everything with Greg Hayne

    Most roofing company owners don’t mean to be reactive. It just becomes the default. You start the day answering emails, solving problems, and putting out fires. Before long, your business is running you instead of the other way around. In this episode, we unpack the shift from reactive to proactive leadership and why the biggest growth ceiling in your company is usually you. We talk about making hard decisions faster, communicating with urgency, playing to your strengths, and expanding your leadership capacity so the same problems no longer overwhelm you. The contractors operating at higher margins are not lucky. They think differently. They lead differently. If you are ready to stop surviving and start leading with intention, this conversation will challenge you. Listen to the episode on Spotify & Apple Podcasts (296) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts You can find Greg on: https://www.haynecoachinggroup.com Instagram @haynecoachinggroup.com Facebook: https://www.facebook.com/haynecoachinggroup Linkedin: https://www.linkedin.com/in/ghayne YouTube:  ⁨@haynecoachinggroup⁩   Podcast: https://podcasts.apple.com/us/podcast/pants-around-ankles-prevention/id1672129894 PODCAST SPONSORS:  - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive - AI Roofing Revolution: https://roofingpod.com/airoofingrevolution - The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review 00:00 — How to Take Control of Your Life and Business Growth 02:27 — Greg Hayne’s Commercial Roofing Career Journey 03:45 — What Is Proactive Growth in Business? 05:05 — How to Stop Being Reactive as a Business Owner 09:53 — When to Fire an Employee (And Why Waiting Costs You) 12:49 — How to Use Right Brain Thinking for Better Decisions 20:32 — How to Increase Your Capacity as a Business Leader 25:05 — Do Roofing Contractors Need a Business Coach? 28:56 — Why Communication Urgency Matters in Roofing 33:42 — How to Improve Customer Service in Roofing Companies 40:46 — Why Roofing Profit Margins Are Shrinking 47:24 — How Top Roofing Companies Reach 20%+ EBITDA

    59 min

  7. FEB 17

    Why Homeowners Forget Your Roofing Company (And How to Fix It) with Nick Branon

    Most homeowners forget who did their roof, and it’s not because the work was bad. They forget because the roofer felt like every other roofer. Ask someone who replaced their roof 8 or 10 years ago who they used, and most of the time they can’t remember. That’s the real problem. In this video, Jim sits down with Nick Branon, CEO of Hero Roofing, to talk about why roofing companies get forgotten and what the best ones do differently. This isn’t theory. Nick helped grow Hero Roofing into a powerhouse by focusing on relationships, community, and customer experience instead of racing to the bottom on price. It’s not about being the cheapest, knocking more doors, or chasing storms. It’s about how you make people feel long after the job is done. You’ll learn: - Why homeowners forget roofers even when the job goes well - How Nick built a brand people remember and talk about years later - What actually creates referrals without begging for them Listen to the episode on Spotify & Apple Podcasts (295) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts Links:  https://yourroofhero.com https://www.facebook.com/yourroofhero https://www.instagram.com/yourroofhero https://www.linkedin.com/in/nick-branon-415a62229 https://www.ewccv.com/cvs/ PODCAST SPONSORS:  - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive - AI Roofing Revolution: https://roofingpod.com/airoofingrevolution - The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review 00:00 — How Customer Experience Beats Price in Roofing 02:08 — How Hero Roofing Grew From $1,400 to $13M 05:05 — Why Community Marketing Drives Roofing Growth 06:58 — Roofing Market Slowdowns and Storm Dependency 09:22 — Competing on Value vs Price in Roofing 13:14 — Turning Customers Into Referral Machines 17:37 — Retail vs Storm Roofing Business Models 21:42 — Pricing Insurance Jobs vs Retail Roofs 29:12 — What Private Equity Looks for in Roofing Companies 33:28 — Scaling Challenges From $1M to $10M+ 40:38 — Why Roofing Repairs Are a Profit Driver 56:02 — How to Prepare Your Roofing Company for Acquisition

    1h 3m

  8. FEB 10

    Most Roofing Owners Are Chasing the Wrong Kind of Success with Jeff Valder

    Most roofing owners are chasing money, growth, and results. But not many stop to ask what that chase is costing them. In this episode of the Roofing Success Podcast, Jim Ahlin talks with Jeff Valder about leadership, identity, and what success really looks like in the roofing industry. Jeff has spent years working alongside roofing companies and now coaches leaders who feel burned out, stuck, or frustrated, even when things look good on the surface. They discuss: - Why owners tie their identity to their business - Excellence versus perfection - What real leadership looks like - Why knowing who you are outside of work matters Listen to the episode on Spotify & Apple Podcasts (294) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts Links:  https://day41thrive.com linkedin.com/in/jeffvalder PODCAST SPONSORS:  - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive - AI Roofing Revolution: https://roofingpod.com/airoofingrevolution - The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review 00:00 — How to Overcome Perfectionism as a Business Leader 01:41 — Meet Jeff Valder 03:21 — How Jeff Got Into Roofing 07:23 — From Sales Leader to Business Coach 11:53 — Who Are You Without Your Business? 15:41 — Avoiding Identity Loss as an Entrepreneur 20:53 — Discovering Your Natural Strengths 26:18 — The Path to Self-Awareness 28:41 — “Paint the Apple” Purpose Framework 33:09 — Legacy Thinking in Leadership 37:10 — Excellence vs Perfectionism 45:23 — How Self-Awareness Shapes Culture

    55 min
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4.9
out of 5
57 Ratings

About

The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the roofing industry. On each episode, Jim will be sitting down with industry leaders to talk about their processes, the lessons they learned, and how to find success in roofing.

Information

  • Creator
    Jim Ahlin
  • Years Active
    2019 - 2026
  • Episodes
    299
  • Rating
    Clean
  • Copyright
    © 2026 Roofing Success LLC
  • Show Website
    Roofing Success

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