The Roofer Show

Dave Sullivan
  • 4.9 (142)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

If you’re a Roofing Contractor looking to grow your business, make more money, and have more free time this is the podcast for you. Your host Dave Sullivan has been a successful roofing contractor for over 30 years and he shares the good, bad, and the ugly of his experience in contracting. Each week Dave interviews the industry’s top experts to pull out their best business tips and strategies that you can use to take your business to the next level. Get the answers to the questions you have to the day to day problems you face in the “real world of construction” from those that have been there and done it. Whether you have a shop of 1 or 100 there’s something here for you.

  1. 460: Why I Walked Away From a $100M Roofing Goal — And Built a $10M Lifestyle Business Instead

    3D AGO

    460: Why I Walked Away From a $100M Roofing Goal — And Built a $10M Lifestyle Business Instead

    Today, Dave Sullivan sits down with Scott Tebay, a fellow roofing business owner and a voice behind Roofer2Roofer podcast, for a real, no-nonsense chat about what it really takes to run a successful roofing company without losing your sanity. Scott opens up about his own journey, from chasing nonstop growth to building a business that actually fits his life. He gets honest about why he’s wary of private equity, and why having a loyal team matters so much. You’ll hear them swap stories and tips on everything from rebranding and grassroots marketing to making the most of virtual assistants, tracking the right numbers, and leading with authenticity. If you’re a contractor looking for practical advice on growing your business sustainably, while still having a life, this episode is packed with insights you can actually use. Don’t miss it! What you’ll hear in this episode: Strategies for growing a roofing business and increasing profitabilityBalancing work and family life as a roofing contractorThe impact of private equity on the roofing industry and business ownershipImportance of defining personal success and creating a roadmap to achieve itEffective marketing strategies, including organic lead generation and community engagementThe role of virtual assistants in streamlining business operationsKey performance indicators (KPIs) for monitoring business health and profitabilitySignificance of maintaining a strong team and company cultureInsights on rebranding and its potential risks and rewardsChallenges and considerations of managing repairs versus full roof replacements Resources: Connect with Scott! Website, Email, and the Small Town Roofer Podcast Connect with Dave! Text Dave: (510) 612-1450 Free Strategy Call Want to grow a more profitable roofing business? Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-call Free Resource Download your FREE 1-Page Business Plan for Roofing Contractors → theroofershow.com/plan Watch on YouTube Subscribe for weekly tips and full episodes → @DaveSullivanRooferShow Trusted & Vetted Sponsors Ruby Receptionists – US-based professionals who answer your phones live, leave a great first impression, and tee up the sale. Get $150 off your first month → theroofercoach.com/ruby. ProLine – Automate your follow-up and close more jobs with text, email, and CRM integration. Try it FREE + save 50% off your first month with code DAVE50 → useproline.com. SMA Support – Roofing-specific virtual assistants who know the business. Free up your time by outsourcing admin, marketing, and customer service tasks → smasupport.us.

    1h 33m
  2. 459: How This Roofing Contractor Scaled His Business In 3 Years With Tech, Culture, and Systems

    NOV 28

    459: How This Roofing Contractor Scaled His Business In 3 Years With Tech, Culture, and Systems

    In this episode of "The Roofer Show," host Dave Sullivan interviews Jon Starry, owner of Steadfast Roofing in Tampa Bay, FL. Jon shares his journey from IT to roofing, highlighting the company’s rapid growth, the importance of in-house crews for consistent quality, and leveraging technology like CRM systems and virtual assistants. He discusses effective lead generation, job costing, and building a strong company culture. Jon also offers practical advice on cash flow management, sales incentives, and continuous learning, providing valuable insights for contractors aiming to grow and improve their roofing businesses. Tune in to hear more! What you’ll hear in this episode: Transition from IT to the roofing industryImportance of customer service in business growthLead generation strategies and techniquesBuilding a strong online presence and utilizing SEOSignificance of having a robust CRM systemManaging cash flow and financial planningTracking key performance indicators (KPIs) for marketing effectivenessCreating a positive company culture to retain talentImplementing effective project management and communication strategiesEmphasizing quality control and consistency in work standards Resources: Steadfast Roofing Connect with Dave! Text Dave: (510) 612-1450 Free Strategy Call Want to grow a more profitable roofing business? Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-call Free Resource Download your FREE 1-Page Business Plan for Roofing Contractors → theroofershow.com/plan Watch on YouTube Subscribe for weekly tips and full episodes → @DaveSullivanRooferShow Trusted & Vetted Sponsors Ruby Receptionists – US-based professionals who answer your phones live, leave a great first impression, and tee up the sale. Get $150 off your first month → theroofercoach.com/ruby. ProLine – Automate your follow-up and close more jobs with text, email, and CRM integration. Try it FREE + save 50% off your first month with code DAVE50 → useproline.com. SMA Support – Roofing-specific virtual assistants who know the business. Free up your time by outsourcing admin, marketing, and customer service tasks → smasupport.us.

    54 min
  3. 458: How a $200 Million Roofer Gets Leads - And How You Can Too with Matt Tyner

    NOV 21

    458: How a $200 Million Roofer Gets Leads - And How You Can Too with Matt Tyner

    Today, Dave Sullivan chats with Matt Tyner, who’s the VP of Marketing at Bone Dry Roofing. They dive into what really works when it comes to marketing for roofing contractors. Matt talks about how to find the right balance between digital and traditional advertising, why building a trustworthy brand matters, and which metrics are actually worth tracking. He also explains how marketing and operations can work hand-in-hand. Plus, Matt shares why getting involved in your community and focusing on real human connections, rather than just relying on AI, can make a big difference in customer service. You’ll hear plenty of practical tips for growing your business in a sustainable way. If you’re a contractor looking to boost profits, run things more smoothly, and build strong relationships with your customers, this episode is packed with useful advice. What you’ll hear in this episode: Importance of effective lead capture and management for roofing contractorsDifferences in marketing strategies between HVAC and roofing industriesSignificance of brand building and community involvement in marketingThe role of traditional advertising channels (TV, billboards) in enhancing brand awarenessNecessity of tracking key performance indicators (KPIs) for marketing effectivenessImpact of customer experience and trust on lead conversion and retentionEvolving role of AI in marketing and customer interactions within the roofing industryStrategies for nurturing leads and maintaining customer relationships over timeThe challenges of marketing for multi-location roofing companies and the need for localized contentConsistent processes in soliciting customer reviews and optimizing SEO Resources: Connect with Matt! Bonedry.com LinkedIn matttyner@bonedry.com Connect with Dave! Text Dave: (510) 612-1450 Free Strategy Call Want to grow a more profitable roofing business? Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-call Free Resource Download your FREE 1-Page Business Plan for Roofing Contractors → theroofershow.com/plan Watch on YouTube Subscribe for weekly tips and full episodes → @DaveSullivanRooferShow Trusted & Vetted Sponsors Ruby Receptionists – US-based professionals who answer your phones live, leave a great first impression, and tee up the sale. Get $150 off your first month → theroofercoach.com/ruby. ProLine – Automate your follow-up and close more jobs with text, email, and CRM integration. Try it FREE + save 50% off your first month with code DAVE50 → useproline.com. SMA Support – Roofing-specific virtual assistants who know the business. Free up your time by outsourcing admin, marketing, and customer service tasks → smasupport.us.

    55 min
  4. 457: The One-Page Roofing Business Plan: A Simple System to Grow in 2026

    NOV 14

    457: The One-Page Roofing Business Plan: A Simple System to Grow in 2026

    Today, Dave Sullivan explores why having a solid business plan is essential for roofing contractors. He discusses the importance of knowing where your business is headed and the reasons behind your goals. He also talks about the key role financial statements and cash flow management play in running a successful business. Plus, he mentions a handy free resource—a "one-page business plan" that you can grab from his website. If you want to write a strong business plan, Dave will give you what you need to get it done, so tune in! What you’ll hear in this episode: Importance of a well-rounded business plan for roofing contractorsUnderstanding the destination and "why" behind the businessSignificance of financial statements and cash flow managementCommon pitfalls faced by contractors in financial managementDevelopment of a mentoring program for ongoing support and accountabilityEight essential steps to building a solid business planImportance of customer service and operational efficiencyIntroduction of a free resource: the "one-page business plan"Emphasis on tracking key performance indicators (KPIs)Planning for long-term goals and exit strategies in business Resources: Connect with Dave! Text Dave: (510) 612-1450 Free Strategy Call Want to grow a more profitable roofing business? Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-call Free Resource Download your FREE 1-Page Business Plan for Roofing Contractors → theroofershow.com/plan Watch on YouTube Subscribe for weekly tips and full episodes → @DaveSullivanRooferShow Trusted & Vetted Sponsors Ruby Receptionists – US-based professionals who answer your phones live, leave a great first impression, and tee up the sale. Get $150 off your first month → theroofercoach.com/ruby. ProLine – Automate your follow-up and close more jobs with text, email, and CRM integration. Try it FREE + save 50% off your first month with code DAVE50 → useproline.com.

    38 min
  5. 456: The CRM Fix - How to Migrate, Optimize, and Finally Make It Work with Chris Diroll

    NOV 7

    456: The CRM Fix - How to Migrate, Optimize, and Finally Make It Work with Chris Diroll

    Today, host Dave Sullivan speaks with Chris Diroll from SMA Support to discuss the real-world challenges that roofing contractors face with CRM systems. They dive into some of the most common issues, like messy data entry, missed follow-ups, and swap tips on how to clean up your data, switch from one CRM to another, and automate your lead management. Chris really drives home how crucial it is to follow up quickly and communicate well, while Dave talks about why having someone dedicated to managing your CRM can make all the difference. Together, they share practical advice to help contractors get the most out of their CRMs, boost sales, strengthen customer relationships, and grow their businesses. Tune in! What you’ll hear in this episode: Importance of Customer Relationship Management (CRM) systems for roofing contractorsCommon challenges contractors face with CRM toolsThe significance of proper CRM setup and data management for business growthRole of data migration and cleanup in optimizing CRM usageBenefits of human and automated phone answering services for lead captureStrategies for effective follow-up with leads and past customersImportance of maintaining clean and organized data within the CRMUtilizing CRM data to identify additional sales opportunities and improve marketing strategiesThe concept of "rehash" and its role in converting open leads into salesRecommendations for integrating various software tools to streamline workflows and enhance lead management Resources: Connect with Chris Diroll! SMA Website Book a Call!  To get a business process audit, click here. Connect with Dave! Text Dave: (510) 612-1450 Free Strategy Call Want to grow a more profitable roofing business? Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-call Free Resource Download your FREE 1-Page Business Plan for Roofing Contractors → theroofershow.com/plan Watch on YouTube Subscribe for weekly tips and full episodes → @DaveSullivanRooferShow Trusted & Vetted Sponsors Ruby Receptionists – US-based professionals who answer your phones live, leave a great first impression, and tee up the sale. Get $150 off your first month → theroofercoach.com/ruby. ProLine – Automate your follow-up and close more jobs with text, email, and CRM integration. Try it FREE + save 50% off your first month with code DAVE50 → useproline.com. SMA Support – Roofing-specific virtual assistants who know the business. Free up your time by outsourcing admin, marketing, and customer service tasks → smasupport.us.

    37 min
  6. 455: How to Build a Roofing Sales Organization That Converts with Ryan Groth

    OCT 31

    455: How to Build a Roofing Sales Organization That Converts with Ryan Groth

    In this episode of The Roofer Show, host Dave Sullivan is joined once again by Ryan Groth from Sales Transformation Group. They dive into how roofing contractors can actually make more money, not by just chasing after more leads, but by getting better at turning those leads into real jobs. Dave and Ryan chat about what it takes to build a strong sales team, why having a clear sales process matters, and how setting up accountability and clear KPIs can make a big difference. Ryan also shares some great tips for handling sales when business is slow, how to use technology to your advantage, and why fractional sales management might be worth considering. If you’re a contractor looking for practical ways to grow your business, run things more smoothly, and build a sales team that really performs, you’ll find plenty of useful advice in this episode. What you’ll hear in this episode: Converting existing leads versus generating more leads for roofing contractorsStrategies for building effective sales teams within roofing businessesThe importance of implementing structured sales processes and accountability measuresUtilizing technology and AI to enhance lead response and booking efficiencyHaving a consultative, question-based sales approach to improve customer engagementTracking key performance indicators (KPIs) to measure sales effectiveness and drive accountabilityRole of referrals and self-generated leads in achieving higher conversion ratesPlanning and strategizing for slower sales seasons to maintain business momentumNecessity of creating systems that allow business owners to step back from daily operationsOngoing training and coaching for sales teams to foster growth and performance improvement Resources: Connect with Ryan Groth and the Sales Transformation Group Website Book a Call! Sales Athlete podcast LinkedIn YouTube Connect with Dave! Free Strategy Call Want to grow a more profitable roofing business? Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-call Free Resource Download your FREE 1-Page Business Plan for Roofing Contractors → theroofershow.com/plan Watch on YouTube Subscribe for weekly tips and full episodes → @DaveSullivanRooferShow Trusted & Vetted Sponsors Ruby Receptionists – US-based professionals who answer your phones live, leave a great first impression, and tee up the sale. Get $150 off your first month → theroofercoach.com/ruby. ProLine – Automate your follow-up and close more jobs with text, email, and CRM integration. Try it FREE + save 50% off your first month with code DAVE50 → useproline.com. SMA Support – Roofing-specific virtual assistants who know the...

    32 min
  7. 454: How to Build an In-House Marketing Machine for Your Roofing Business with Joseph Hughes

    OCT 24

    454: How to Build an In-House Marketing Machine for Your Roofing Business with Joseph Hughes

    Today, Dave Sullivan speaks with Joe Hughes from Contractor Dynamics to discuss what really works in marketing for roofing contractors. Joe shares down-to-earth advice on how to get your name out there, why it’s smart to zero in on your local market, and how to make the most of both digital and old-school marketing. He talks about why it’s so important to take charge of your own marketing, keep your customers in the loop, and always keep an eye on what’s working. You’ll hear some practical ideas, like reaching out to your past clients and making real, relatable videos, to help you find new leads and grow your business. Joe also gives a quick intro to Contractor Dynamics’ training programs, which are designed to help roofing companies take control of their marketing for the long haul. What you’ll hear in this episode: Marketing strategies for roofing contractorsChallenges in the current digital marketing landscapeImportance of education and ownership in marketing effortsThe role of brand awareness and targeted local marketingEffective use of social media and video content for engagementThe significance of tracking key performance indicators (KPIs)Strategies for nurturing leads and building customer relationshipsThe impact of niching down on marketing effectivenessBalancing online and offline marketing tacticsThe necessity of a comprehensive marketing plan and consistent execution Resources: Connect with Joe! Contractor Dynamics: Website Connect with Dave! Free Strategy Call Want to grow a more profitable roofing business? Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-call Free Resource Download your FREE 1-Page Business Plan for Roofing Contractors → theroofershow.com/plan Watch on YouTube Subscribe for weekly tips and full episodes → @DaveSullivanRooferShow Trusted & Vetted Sponsors Ruby Receptionists – US-based professionals who answer your phones live, leave a great first impression, and tee up the sale. Get $150 off your first month → theroofercoach.com/ruby. ProLine – Automate your follow-up and close more jobs with text, email, and CRM integration. Try it FREE + save 50% off your first month with code DAVE50 → useproline.com. SMA Support – Roofing-specific virtual assistants who know the business. Free up your time by outsourcing admin, marketing, and customer service tasks → smasupport.us.

    1h 2m
  8. 453: Build Your Foundation: Do More With Less and Lower Your Customer Acquisition Costs

    OCT 17

    453: Build Your Foundation: Do More With Less and Lower Your Customer Acquisition Costs

    In this episode of The Roofer Show, host Dave Sullivan draws on his 30+ years in the roofing industry to share some hard-earned wisdom. Instead of just chasing fast growth, Dave stresses how important it is to build a solid business foundation first. He breaks things down with his "three-legged stool" approach: selling the work, doing the job, and keeping score. He points out how easy it is to overlook systems and profitability along the way. Dave gives practical tips for improving your sales process, following up with customers, and making the most of tools like CRMs. Today, Dave encourages contractors to focus on profit, consistency, and accountability, and even invites listeners to check out his mentoring program if they want more help building a sustainable, profitable roofing business. What you’ll hear in this episode: The "three-legged stool" concept: selling work, doing work, and keeping scoreRisks of focusing solely on growth without profitabilityNeed for consistent systems, processes, and accountabilityCustomer acquisition cost and improving sales processesStrategies for effective follow-up and customer engagementImportance of financial clarity and tracking key performance indicators (KPIs)Building repeatable systems for sales and productionThe role of mentorship in business successActionable steps for contractors to improve their business operations and profitability Resources: Connect with Dave Free Strategy Call Want to grow a more profitable roofing business? Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-call Free Resource Download your FREE 1-Page Business Plan for Roofing Contractors → theroofershow.com/plan Watch on YouTube Subscribe for weekly tips and full episodes → @DaveSullivanRooferShow Trusted & Vetted Sponsors Ruby Receptionists – US-based professionals who answer your phones live, leave a great first impression, and tee up the sale. Get $150 off your first month → theroofercoach.com/ruby. ProLine – Automate your follow-up and close more jobs with text, email, and CRM integration. Try it FREE + save 50% off your first month with code DAVE50 → useproline.com. SMA Support – Roofing-specific virtual assistants who know the business. Free up your time by outsourcing admin, marketing, and customer service tasks → smasupport.us.

    13 min
See All (474)

4.9
out of 5
142 Ratings

About

If you’re a Roofing Contractor looking to grow your business, make more money, and have more free time this is the podcast for you. Your host Dave Sullivan has been a successful roofing contractor for over 30 years and he shares the good, bad, and the ugly of his experience in contracting. Each week Dave interviews the industry’s top experts to pull out their best business tips and strategies that you can use to take your business to the next level. Get the answers to the questions you have to the day to day problems you face in the “real world of construction” from those that have been there and done it. Whether you have a shop of 1 or 100 there’s something here for you.

Information

  • Creator
    Dave Sullivan
  • Years Active
    2017 - 2025
  • Episodes
    474
  • Rating
    Clean
  • Copyright
    © Copyright 2025 Dave Sullivan
  • Show Website
    The Roofer Show

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