Roofing Success

Jim Ahlin
  • 4.9 (57)
  • MARKETING
  • UPDATED WEEKLY

The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the roofing industry. On each episode, Jim will be sitting down with industry leaders to talk about their processes, the lessons they learned, and how to find success in roofing.

  1. 3D AGO

    Most Roofing Owners Are Chasing the Wrong Kind of Success with Jeff Valder

    Most roofing owners are chasing money, growth, and results. But not many stop to ask what that chase is costing them. In this episode of the Roofing Success Podcast, Jim Ahlin talks with Jeff Valder about leadership, identity, and what success really looks like in the roofing industry. Jeff has spent years working alongside roofing companies and now coaches leaders who feel burned out, stuck, or frustrated, even when things look good on the surface. They discuss: - Why owners tie their identity to their business - Excellence versus perfection - What real leadership looks like - Why knowing who you are outside of work matters Listen to the episode on Spotify & Apple Podcasts (294) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts Links:  https://day41thrive.com linkedin.com/in/jeffvalder PODCAST SPONSORS:  - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive - AI Roofing Revolution: https://roofingpod.com/airoofingrevolution - The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review 00:00 Why roofing owners chase the wrong kind of success 03:12 Tying your identity to your roofing business 07:45 Excellence vs perfection in leadership 12:30 Burnout in roofing ownership explained 17:10 What effective leadership really looks like 22:40 Self-awareness and humility in business owners 28:15 Learning from failure without carrying it forever 33:50 Building a legacy beyond roofing and money 40:20 How roofing leaders can redefine real success

    55 min

  2. FEB 3

    Your First 5 Minutes Are Costing You Millions

    Most roofing companies don’t have a lead problem. They have a response time problem. In this video, Jim breaks down the most overlooked part of the customer journey- what happens in the first 5 minutes after a lead comes in. And the numbers don’t lie: • Most contractors don’t answer fast enough • Buyers go with the first company that responds • After 5 minutes, your chances drop off hard • Fixing this ONE thing can add serious revenue without buying more leads This is a practical breakdown of why speed to lead matters, where most companies mess it up, and how tightening it up can change your business fast. If you want to run a tighter operation, book more jobs, and stop letting good leads slip through the cracks, this one’s worth your time. Listen to the episode on Spotify & Apple Podcasts (293) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS:  - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive - AI Roofing Revolution: https://roofingpod.com/airoofingrevolution - The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review 00:00 – Why Roofing Sales Processes Have Hidden Leaks 02:10 – What Speed to Lead Really Means in Roofing 05:05 – Why 5 Minutes or Less Is Non-Negotiable 08:40 – How to Audit Your Roofing Company’s Response Time 12:15 – How to Book Appointments Without Controlling Sales Calendars 16:30 – The “Booked-For-You” Method Explained 21:10 – How Faster Booking Improves Close Rates 26:00 – What Speed to Quote Looks Like in High-Performing Roofing Companies 31:45 – How Digital Quotes and Signatures Increase Close Rates 30–40%

    47 min

  3. JAN 27

    Most Roofing Companies Are Built on Lies, and I Refused to Be One of Them with Taylor Ammons

    Most roofing companies are built on lies. Shady claims. Fake damage. Lying to homeowners just to get deals. Taylor Ammons of Paragon Roofing saw it firsthand. And he REFUSED to play that game. This episode is raw and real. From being handed a ladder and told to go fake hail damage… To building a company with integrity — the right way. If you’ve ever thought: - “There’s gotta be a better way to do this...” - “I want to grow without selling my soul…” - “I’m sick of reps lying just to close deals…” - Then this episode will hit home for you. You’ll see how Taylor walked away from the lies. Built a legit company. And now attracts sales reps who actually care about the customer. Listen to the episode on Spotify & Apple Podcasts (292) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts Links:  https://www.instagram.com/taylorammons360/?hl=en https://www.linkedin.com/in/taylorammons/ https://paragonroofingusa.com/ https://www.instagram.com/paragonroofingtn/ https://www.facebook.com/paragonroofingtn/ PODCAST SPONSORS:  - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive - AI Roofing Revolution: https://roofingpod.com/airoofingrevolution - The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review 00:00 - Why Most Roofing Companies Are Built on Lies   02:15 - How I Got into Roofing Sales from the Car Business   04:58 - The Moment I Realized It Was All a Scam   07:25 - How Insurance Fraud is Killing Our Industry   09:03 - Why I Refused to Lie Just to Sell a Roof   11:37 - How to Build a Roofing Company with Integrity   14:20 - The Right Way to Train Roofing Sales Reps   17:03 - Hiring Sales Reps Who Actually Care   20:45 - How to Win Without Selling Your Soul

    1h 3m

  4. JAN 20

    Why Roofing Is the Best Second-Chance Industry in America with Raymond Little

    Raymond Little is a former roofing company owner who helped scale Perimeter Roofing into a multi-million-dollar operation before exiting to private equity. He now works as a partner and coach with Storm Ventures Group (SVG). In this episode of the Roofing Success Podcast, Raymond shares how roofing became his second chance after addiction, what it really takes to scale a roofing company, and the sacrifices required to go from knocking doors to leading elite sales teams. He delivers real talk on leadership, sales discipline, social media, and what no one tells you about life after an acquisition. If you’re serious about growth, hustle, and building something that lasts, this is an episode you don’t want to miss. 🎧 Listen on Spotify & Apple Podcasts Spotify: https://roofingpod.com/spotify Apple Podcasts: https://roofingpod.com/apple-podcasts 🔗 Guest Links Raymond Little (Facebook): https://www.facebook.com/raymond.little.520 SVG University: https://www.svguniversity.com/2dayswithraymondlittle 🤝 Podcast Sponsors JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started Day 41 Thrive: https://roofingpod.com/day-41-thrive AI Roofing Revolution: https://roofingpod.com/airoofingrevolution The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA 📲 Follow Roofing Success Instagram: https://www.instagram.com/roofingsuccess/ Facebook Group: https://roofingpod.com/facebook 📱 Text Jim: (612) 512-1812  ⭐ Leave a Review: https://roofingpod.com/review ⏱ Episode Chapters 00:00 How Raymond Little Got Into Roofing 03:55 Why Roofing Is a Second-Chance Industry 08:45 How to Lead From the Front in Roofing 13:40 How Raymond Built Elite Roofing Sales Teams 16:30 What Separates a $1M Producer From a $3M Producer 23:20 How to Use Social Media to Get Roofing Leads 30:35 What No One Tells You About Private Equity Exits 38:40 Life After Selling a Roofing Company 44:20 The One Decision That Can Change Your Life

    59 min

  5. JAN 13

    Roofers Are Losing Claims Because They Don’t Know This with Lisa Cimaroli

    Most roofers are losing insurance claims because they don’t know how to document the job the right way. In this video, Lisa Cimaroli breaks it all down. Why roofers are getting denied. What they’re missing. And how to fix it. Lisa is the Founder of Roof Rider Academy, an Expert Witness, and the B2B Director at PayPixel and StormView AI. She’s helped oversee over $80 million in claims and scaled her roofing company to $30 million in just 3 years. Here’s what you’ll learn: ✔ Why you must know your code book ✔ The 3 documentation mistakes most roofers make ✔ Why AI is changing how claims get denied ✔ What to do when insurance delays, denies, or defends ✔ How smart roofers are shifting from storm to retail the right way This is a must-watch if you want to protect your claims, get paid what you're owed, and stop leaving money on the table. Listen to the episode on Spotify & Apple Podcasts (290) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts Links:  https://www.roofrideracademy.com https://www.facebook.com/profile.php?id=61572514055244 https://www.instagram.com/lisacimaroli/?hl=en PODCAST SPONSORS:  - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive - AI Roofing Revolution: https://roofingpod.com/airoofingrevolution - The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review 00:00 - Why Roofers Are Losing More Claims   01:10 - Meet Lisa Cimaroli and Her Mission   03:15 - Top 3 Documentation Mistakes Roofers Make   06:02 - Why Knowing the Code Book Is Critical   08:25 - How AI Is Changing Insurance Claims   11:10 - From Storm to Retail: The Big Shift   13:35 - Legal Partnerships and When to Bring in Help   16:20 - Training Your Team the Right Way   19:00 - What Winning Roofers Are Doing in 2026

    1h 4m

  6. JAN 6

    Most Roofers Say ‘Know Your Numbers’—But This Is What That Actually Means with Corey Combes

    Everyone says, “Know your numbers.” But almost no one tells you what that actually means. That’s why I brought on Corey Combes. His company got rocked. 2025 was a tough year, and like many owners, he thought he knew his numbers… until the money didn’t line up. So he started digging. Hard. And what he found changed everything. Corey breaks down the real reason why jobs can look profitable on paper, but still leave you broke. He shares the exact numbers he tracks now, how he figured out what it actually costs to stay in business each month, and the software he built to follow leads all the way from marketing to sold jobs. This one’s a must-watch for any owner who’s tired of guessing. Tired of throwing money at problems and hoping it works. Because once you really know your numbers, you can finally take control. Listen to the episode on Spotify & Apple Podcasts (289) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts Links:  https://www.linkedin.com/in/corey-combes-59b47139/ https://southshorecontractorstampa.com/ https://www.facebook.com/SouthShoreRoofingandExteriors/ https://www.instagram.com/southshoreroofingandexteriors https://www.youtube.com/channel/UCuSTqyiihxDvtgmwiv9iP-g PODCAST SPONSORS:  - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive - AI Roofing Revolution: https://roofingpod.com/airoofingrevolution - The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review

    1h 5m

  7. 12/30/2025

    If You Missed These 2025 Roofing Lessons, 2026 Will Hurt (Year-End Review)

    2025 rocked the roofing industry. And if you weren’t paying close attention… 2026 is gonna sting. That’s why we made this episode. To show you everything we learned in 2025 so you can avoid the mistakes, jump on the biggest trends early, and DOMINATE this next year. Inside, you’ll learn: - Why the best roofing companies are becoming leadership development machines (not just “roofing contractors”) - How being the “Mayor of Your Town” crushes digital marketing—and makes you unfireable - The “No Numbers, No Business” truth most owners don’t want to hear - Why consumers are rejecting the old-school sales pitch—and what to do instead - How AI will either replace you… or multiply you (depending on how you use it) This is your 2026 roofing playbook. Watch it now before the new year steamrolls you. Listen to the episode on Spotify & Apple Podcasts (288) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS:  - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive - AI Roofing Revolution: https://roofingpod.com/airoofingrevolution - The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review

    44 min

  8. 12/23/2025

    Most Roofing Owners Are Solving the Wrong Problems with Seth Larson

    Most owners think they have a sales problem. Or a lead problem. Or a marketing problem. But Seth shows how those aren’t the real problems. He shares how roofing owners get stuck fixing the wrong stuff... and how to fix the right stuff that actually grows the business. You’ll see: ✅ What Seth learned running 2 companies ✅ Why most owners hit a ceiling and stall out ✅ What happens when you stop micromanaging ✅ How to build a team that solves problems for you ✅ And what to do if you want to grow into new markets If you’re tired of chasing your tail every day, this will help you see your business with fresh eyes. Listen to the episode on Spotify & Apple Podcasts (287) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts Links:  https://www.resilientroofing.com https://www.instagram.com/resilientroofing https://www.facebook.com/ResilientRoofing https://www.linkedin.com/company/resilient-roofing https://www.youtube.com/channel/UCBya2ytF4Yvscs96vLFWRqw PODCAST SPONSORS:  - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive - AI Roofing Revolution: https://roofingpod.com/airoofingrevolution - The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review

    1h 3m
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4.9
out of 5
57 Ratings

About

The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the roofing industry. On each episode, Jim will be sitting down with industry leaders to talk about their processes, the lessons they learned, and how to find success in roofing.

Information

  • Creator
    Jim Ahlin
  • Years Active
    2019 - 2026
  • Episodes
    293
  • Rating
    Clean
  • Copyright
    © 2026 Roofing Success LLC
  • Show Website
    Roofing Success

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