Roofing Success

Jim Ahlin
  • 4.9 (57)
  • MARKETING
  • UPDATED WEEKLY

The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the roofing industry. On each episode, Jim will be sitting down with industry leaders to talk about their processes, the lessons they learned, and how to find success in roofing.

  1. 1D AGO

    From $1,500 to a Multi-Million Dollar Business: The Blueprint for Market Domination with Mark Easton

    From $1,500… to a multi-million dollar roofing company. That’s the journey Mark Easton breaks down in this episode. He shares how Buccos Roofing started with just a few guys, one truck, and a simple belief… roofing is a real business, not just a trade. And over time, that mindset turned into a company doing over 1,000 installs a year. But this wasn’t overnight. We get into the long grind… years of reinvesting, figuring things out, and the moment that pushed Mark back into serious growth mode after hitting a plateau. You’ll also hear the strategies that helped him dominate his market. Like buying real estate instead of billboards to drive local leads… and how a free roof giveaway turned into both community impact and real revenue. We also talk about what’s happening right now with private equity in roofing… and what you need to do to stay competitive as the game keeps changing. If you want to grow a real company, build a strong team, and create something that lasts… this one’s for you. Connect with Mark:  https://buccosroofing.com https://www.instagram.com/buccosroofing/ https://www.linkedin.com/in/mark-easton-6a299734/ Listen to the episode on Spotify & Apple Podcasts (306) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS:  - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive - The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters:  00:00 Why Perfection is Slowing You Down 01:21 Meet Mark Easton & Buccos Roofing 02:06 Starting with Just $1,500 03:40 Why Roofing Was the Right Bet 04:26 The First $23K Check Feeling 05:06 Growing Into a Real Business 06:46 10 Years of Reinvesting Everything 08:56 The Best Investment: Real Estate 11:02 The Ice Cream Stand That Changed Everything 17:35 What Marketing Works Today 18:21 The Free Roof Giveaway Strategy 27:13 Building Strong Vendor Relationships 35:19 When You Realize You’ve “Made It” 40:50 Building a Team & Culture That Wins 50:39 Private Equity is Changing the Game

    1h 5m

  2. APR 28

    The Real Stages of Growing a Roofing Business with Zachiary Kuper

    Most roofing businesses don’t fail because of bad sales… they fail because they don’t understand what stage they’re in. In this episode, Zachiary Kuper breaks down what growth really looks like—from getting off the ground to managing crews, sales teams, and the daily chaos that comes with scaling. With over 15 years in the industry, Zach shares what he’s learned building and running S&K Construction And Remodeling, where he now oversees multiple crews, sales reps, and project managers while staying deeply involved in sales and operations. You’ll hear how he approaches leadership, keeps his team moving, and delivers a customer experience that actually builds long-term success. If you’re trying to grow your company, build a stronger team, or figure out what comes next… this will help you see the path more clearly. Connect with Zachiary:  https://skroofingandconstruction.com https://www.facebook.com/skconstructionremodeling Listen to the episode on Spotify & Apple Podcasts (305) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS:  - Coast: https://roofingpod.com/Coast - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive - The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 00:00 Starting a Roofing Business With No Brand 00:32 From Beginner to $10M Roofing Business 01:08 Why Starting at the Bottom Gives You an Edge 02:35 The Real Reason He Started His Roofing Company 04:52 Working 2 Jobs to Build a Roofing Business 06:37 When Friends & Family Leads Dry Up 09:03 Why You Must Learn Roofing Marketing Early 12:26 How Saving Cash Sets You Up to Scale 15:34 Door Knocking vs Buying Leads (What Works?) 17:54 The Scaling Problem Most Roofers Face 24:24 The Numbers That Control Roofing Profit 34:21 How to Build Trust and Close More Roofing Sales 47:05 Daily Habits to Stay Focused as a Business Owner

    52 min

  3. APR 21

    How to Scale a Roofing Company Without Losing Control with Josh Swisher

    Scaling a roofing company sounds great… until everything starts slipping. More jobs, more people, more chaos. Suddenly you are stuck trying to hold it all together. In this video, Josh Swisher shares what it really takes to grow without losing control, based on his journey from tarp dragging to building a $10M+ company. Here’s what you’ll learn: - Why fast growth like $5M to $12M can break your business if you are not ready - The real reason throwing bodies at problems kills your margins - The 3 numbers that actually control your profit: revenue, margin, overhead The big takeaway? You cannot do it all. Scaling takes the right people, real systems, and the discipline to make hard calls when it counts. Connect with Josh:  https://northfaceconstruction.com Listen to the episode on Spotify & Apple Podcasts (304) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS:  - Coast: https://roofingpod.com/Coast - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive - The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 0:00 Why Most Roofing Companies Lose Control When They Scale 0:28 How Josh Swisher Built a $10M Roofing Company From Scratch 1:01 From Tarp Dragging to Business Owner at 15 2:30 The Real Reason He Started His Roofing Company 4:49 How to Grow From $1M to $10M in Roofing 6:36 Is the Roofing Market Slowing Down Right Now? 9:00 The First Big Lesson in Delegation (And Why It Matters) 12:25 Why Knowing Your Numbers Changes Everything 14:11 The $5M to $12M Growth Mistake That Cost Him 17:51 Why You Can’t Scale a Roofing Business Alone 20:07 How to Delegate and Buy Back Your Time 36:45 The Only 3 Numbers That Control Your Profit 53:22 How to Build a Roofing Company You Can Sell 1:01:00 Rebuilding Systems for Scalable Growth 1:07:15 Final Advice to Young Roofing Entrepreneurs

    1h 9m

  4. APR 14

    Roofing Is Changing FAST… Most Owners Won’t Survive This Shift

    The roofing industry today doesn’t even look like it did a few years ago. In this conversation, Greta Bajrami Campoverde — COO & Co-Founder of Golden Group Roofing — shares what she’s seen building her company through it all. More talent is coming in. Tech, AI, and private equity are changing the game. And most companies are not ready. She breaks down how to attract (and keep) great people, why old-school leadership is failing, and what “brand” actually means (hint: it’s not your logo). If you’re running your company the same way you always have, this is your wake-up call. The companies that win next aren’t the toughest… they’re the ones who adapt, lead, and build something real. Learn more Greta and Golden Group Roofing:  https://goldengrouproofing.com/ https://www.linkedin.com/in/greta-bajrami-970916140/ Listen to the episode on Spotify & Apple Podcasts (303) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS:  - Coast: https://roofingpod.com/Coast - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive - The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 00:00 What Is a Brand in Roofing? 03:43 Why Are More People Getting Into Roofing? 08:00 Is Roofing Recession-Proof or AI-Proof? 12:01 Why Do Roofing Companies Fail to Grow? 16:16 How Do New Roofing Companies Beat Established Competitors? 19:18 What Should a Roofing Company Brand Stand For? 25:23 Why Do Roofing Companies Lose Their Standards Over Time? 32:22 What Are the Biggest Problems in Roofing Operations? 40:00 How Do You Improve Customer Experience in Roofing? 49:46 Why Do Roofing Sales Reps Quit or Leave? 55:45 How Do You Make Sure Roofing Jobs Stay Profitable? 1:04:38 How Do You Build a Successful Roofing Company Long-Term?

    1h 9m

  5. APR 7

    The Problem With Copying $10M Roofing Companies

    Most roofing companies see what a $10M business is doing and assume they should copy it. The systems, the hires, the structure… it all looks like the path forward. But the truth is, that advice often doesn’t apply yet. In this video, we break down why copying bigger companies can actually slow your growth, create unnecessary complexity, and pull you away from what really matters at your stage. Because running a $10M playbook at $1M doesn’t make you grow faster… it usually creates problems you’re not ready to solve. Instead, you’ll learn how to focus on what actually moves the needle right now, so you can grow the right way. Watch this before you try to model your business after someone else. Listen to the episode on Spotify & Apple Podcasts (302) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts Learn more about Dope Marketing: https://www.dopemarketing.com/ Learn more about Dave:  https://thedavidcarroll.com/ PODCAST SPONSORS:  - Coast: https://roofingpod.com/Coast - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive - The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 00:00 Why Copying $10M Companies Backfires 00:26 The “Build to Sell” Trend Explained 01:06 Businesses Are Scaling Faster Than Ever 01:38 Getting Lost Following Big Company Advice 03:11 Build to Sell vs Build for Yourself 04:19 Why You Need to Define Your End Goal 09:32 When Growth Stops Being About Money 10:50 The Truth About Growth and Burnout 15:30 Pullers vs Pushers in Your Business 17:40 Why Big Business Advice Doesn’t Apply 26:32 How to Identify Your Bottlenecks 34:42 How to Actually Use AI in Your Business 57:34 The Best Way to Start Using AI Today

    1h 3m

  6. MAR 31

    The Biggest Trends Roofing Companies Need to Know in 2026

    Most roofers already feel what’s wrong in their business… This just puts data behind it. In this conversation, we break down what’s actually happening in roofing right now using the Peak Performance Report—and a lot of it confirms what you already know. Speed to lead is too slow. Reviews are driving more business than people think. Automation is becoming a must. And poor communication is still one of the biggest reasons customers leave bad reviews. Nothing here is surprising. But what matters is what you do with it. The companies winning right now are building systems around this and creating a better customer experience from start to finish. If you take one thing from this…  Fix your customer communication. When that improves, everything else follows—your close rate, your reviews, and your referrals. Listen to the episode on Spotify & Apple Podcasts (301) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts Download the 2026 Peak Performance Report: https://roofingpod.com/peak-performance-2026 PODCAST SPONSORS:  - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive - AI Roofing Revolution: https://roofingpod.com/airoofingrevolution - The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review 00:00 | What Is the Peak Performance Report and Why It Matters for Roofers 01:00 | What Surprised Roofers Most in the Latest Industry Data 03:00 | Why Homeowner Expectations Are Changing Roofing Businesses 05:30 | Why CRM and Automation Are Now Non-Negotiable in Roofing 08:30 | The Biggest Problem With AI Tools in Roofing Right Now 11:30 | How Fast Should You Respond to Leads to Win More Jobs 14:00 | Why Most Roofing Leads Go Unanswered (And How to Fix It) 16:00 | How Reviews Drive More Roofing Sales Than You Think 20:00 | Creative Ways to Get More 5-Star Reviews for Your Roofing Company 27:00 | How AI Is Actually Being Used in Roofing (What Works vs Hype) 33:00 | How Financing Helps You Close More Roofing Deals Faster 41:00 | Why Most Roofers Stay Stuck at Low Profit Margins 49:30 | How to Price Roofing Jobs for Profit (Not Competition) 52:00 | How to Automate Customer Communication Without Sounding Robotic 57:30 | The #1 Thing Roofers Should Focus on to Grow in 2026

    1h 5m

  7. MAR 24

    The Future of Roofing Marketing: AI, Estimates, and Visibility with Marcus Sheridan

    AI is changing roofing marketing fast… and most contractors don’t see how big this shift is. In this episode, Marcus Sheridan explains what’s happening now and how to stay ahead. Search has already changed. It’s not about ranking #1 on Google anymore. AI is deciding who gets recommended… and who doesn’t. So ask yourself: Is your company showing up when AI is asked who to trust? Inside, you’ll learn: The two sides of AI every roofer must understandWhy online estimates are now being rewardedThe mistake contractors make with AI visibilityWhy pricing transparency is becoming requiredHow estimators can increase your leadsListen to the episode on Spotify & Apple Podcasts (300) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts 📘 Get Marcus’ FREE book for contractors: https://priceguide.ai/priceguide-book-landing/ Learn more about Marcus: https://marcussheridan.com/ PODCAST SPONSORS:  - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive - AI Roofing Revolution: https://roofingpod.com/airoofingrevolution - The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review 00:00 | How AI Is Changing Roofing Marketing Right Now 02:15 | What Contractors Must Understand About AI (2 Sides Explained) 06:45 | Why Ranking #1 on Google Doesn’t Matter Anymore 11:30 | How AI Decides Which Roofing Companies to Recommend 16:20 | The Biggest Mistake Roofers Make Checking ChatGPT 22:10 | Why Pricing Transparency Is Now Required to Compete 28:05 | How Online Estimates Are Taking Over Google Search 34:40 | How Adding an Estimator Can 3X Your Leads 41:15 | What Is AI Visibility and How Do You Improve It? 48:30 | The Future of Search: AI Agents Doing the Work for Customers 55:20 | Will Human Sales Still Matter in an AI-Driven World? 01:02:00 | How Roofing Companies Must Adapt to Win in the AI Era

    1h 5m

  8. MAR 17

    The Right Way to Measure AI in Your Roofing Business (AI Master Series – Part 2)

    AI is here whether roofing companies are ready or not. In Part 2 of the AI Master Series, we break down something most contractors miss: how to actually measure AI in your business. Because if you’re not tracking the numbers, you have no idea if AI is helping… or just wasting time. We talk about the metrics that matter, how to set AI goals, and how to make sure your team actually adopts the tools instead of fighting them. If you want your company to run leaner, make better decisions, and stay ahead of competitors using AI, this episode will give you the roadmap. Listen to the episode on Spotify & Apple Podcasts (299) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts You can find Roz on: https://www.airoofingrevolution.com/ PODCAST SPONSORS:  - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive - AI Roofing Revolution: https://roofingpod.com/airoofingrevolution - The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review 00:00 What Is the AI Master Series for Roofing Companies? 01:12 How Do You Measure AI Success in a Roofing Business? 03:05 What Metrics Should Roofing Companies Track for AI? 05:20 How to Calculate ROI From AI in Your Roofing Company 08:10 What KPIs Should Owners Put on an AI Dashboard? 12:02 Why Roofing Contractors Must Know Their Numbers Before Using AI 16:30 How AI Reduces Errors and Saves Money in Roofing Operations 20:15 Why Employees Resist AI (And How to Get Team Buy-In) 25:40 What Happens If Your Roofing Company Ignores AI?

    59 min
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4.9
out of 5
57 Ratings

About

The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the roofing industry. On each episode, Jim will be sitting down with industry leaders to talk about their processes, the lessons they learned, and how to find success in roofing.

Information

  • Creator
    Jim Ahlin
  • Years Active
    2019 - 2026
  • Episodes
    304
  • Rating
    Explicit
  • Copyright
    © 2026 Roofing Success LLC
  • Show Website
    Roofing Success

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