Unf*ck Your Biz With Braden

Braden Drake

On the podcast, we breakdown all the legal, tax, and money related stuff you need to be getting done in your small business.

  1. 3d ago

    386 - My Journey Through Loneliness

    On today's episode of the podcast, I'm sharing my story of loneliness and entrepreneurship.  You're invited! I'm hosting a free live training on October 1 called Plan Your Best Year. I'll be sharing my planning process and how you can get your business besties involved to achieve your goals with the help of community and collaboration. Sign up for Plan Your Best Year at Bradendrake.com/training  If you've heard the phrase, "You're only as good as the company you keep," I tend to think it's true. And the question is, who is the company you keep in your business? For many of us, it may be Claude, but we also need a human person. And I learned early on in my business that that human person wasn't always going to be someone close to me in my personal life. And that's what leads me to my journey through loneliness. I started my business in 2017 and I was so excited but my husband at the time didn't seem that genuinely interested and I had a lot of insecurities about talking about my business as well because our biggest issue was money and finances and I felt like the conversation would pivot to when is my business going to be able to contribute more. My parents didn't really ask me many questions, they just wanted me to be happy and successful. My husband's friends thought I had "a cute little business" despite being a lawyer. I was losing touch with college and law school friends as we spread across the country. I felt like I was in a vacuum.  I went out and got a WeWork office I could not afford to meet people. I met a few, started a networking group, started listening to podcasts, attending Rising Tide meet-ups and that was my intro to the wedding industry and working with creatives.  Through this I met a woman who ran a $10k mastermind that I joined (note that the year before that I had made $30k for the year and was on track for $70k in revenue that year but with like $30-40k profit, a $10k mastermind was a lot of money). I was finding myself shuffling money around every month when it came time for my payment, but it ended up being one of the best investments I've ever made in myself or my business.  I was put in a group of six and to this day, almost seven years later, we still meet every month (this is usually frowned upon, you would re-enroll in the mastermind, but the woman who led our program didn't host another mastermind). We still text almost daily and they are my core group of friends.  I went on to join Amy Porterfield's program Momentum and was put in a peer pod for a couple years.  I then joined Stu McClaren's mastermind that went for the duration of his course and now I'm in another mastermind that meets monthly. As you can see, I've had a lot of iterations of business and brainstorming groups. At any time I feel like I need at least two places to go and ask questions.  I'll often journal, then talk to my team and my mastermind about my ideas. Over the last seven years with my mastermind group, that's where I came up with the Unf*ck Your Biz name, created the Contract Club, was encouraged to launch my affiliate program, we navigated the launch of my podcast, its retirement, and its relaunch, and navigated a couple rebrands. We've talked each other down from wanting to quit our businesses. Sometimes we just need people in our corner to tell us we're doing alright.  All this to say, if your friends and family don't share your business interests, it's okay and it's time for you to find some business besties beyond just the people who respond to your Instagram stories for surface-level conversations. People you can really talk to.  This is why I'm launching my own mastermind on October 1st and it's wayyyy less than $10,000 (though I don't have beef with a $10k mastermind). Have questions about joining? Sign up to attend my webinar on October 1st or DM me @bradenadamdrake on Instagram

  2. Sep 24

    385 - WTF is a KPI and do I actually need them?

    On today's episode of the podcast, I'm sharing how the key performance indicators (KPIs) you track help you achieve your goals .  You're invited! I'm hosting a free live training on October 1 called Plan Your Best Year. I'll be sharing my planning process and how you can get your business besties involved to achieve your goals with the help of community and collaboration. Sign up for Plan Your Best Year at Bradendrake.com/training This episode is kind of a part 2 to last week's so if you missed it, give a listen to 384 - How to Set Goals You Actually Achieve.  On October 1st, I'm launching a mastermind, and the guiding light to that program will be KPIs and what to measure to track how you'll hit your goals.  The ultimate purpose of this is to come up with long term goals and figure out what you need to do in the short term to get them there and know what to measure in order to track progress of longer and shorter term goals.  What's a KPI? A key performance indicator (KPI) is a metric or data point that gives you key information about the health or current state of your business. To me, revenue is the mother of all KPIs.  Your goals will dictate what KPIs to track. For example, if you want to increase your reach and brand awareness, you may keep an eye on your Instagram story views, and let that drive your social media decisions like testing poll stickers on your stories for more engagement or using different CTAs to try and convert more link clicks from your stories.  Another KPI that's helpful to track is lead sources which you can do by asking your clients how they found you. This measurement was why we stopped the podcast, because we found a lot of our sales were made by people who said they never listened.  Focus on priorities in your business so you know what to track, and where to spend your time. The better your tracking gets, the more you'll know where to spend your time.   What types of KPIs should I track? There are three kinds - primary, secondary, and tertiary. The primary KPI is the topline number of the main thing you want to track. Let's take ads for example, If want to run ads to build my email list, the most important metric might be cost per lead because it gives a quick picture if the ad is costing me more than it's making me.  I consider the primary KPI the bottom of the funnel, the end all be all number. It's the most important but also the least because what we really need to know is how we're getting to that number.  If your primary KPI is revenue, you want to track how you're getting that revenue and what's converting. So your secondary KPIs might be the total number of people following you on social media the number of new email opt-ins you get, the number of podcast downloads, certain Facebook ads metrics, etc.  KPIs vary by business, for example one-on-one service-based businesses may focus on inquiries or sales call conversion rates as opposed to products sold or average checkout cart value.  To start tracking these secondary KPIs, it's time to move up the funnel another step to the tertiary KPIs. Let's say you start tracking your number of leads every month, conversions, and average value per client. Once you've started tracking data, you have more to compare it to.  If conversion and leads is a secondary KPI, our tertiary KPIs would be data points that inform monthly leads such as Pinterest saves or TikTok followers.  For example, if most of your traffic comes from SEO, you'll want to take a deeper look into the peaks and valleys of your blog analytics. Our goal here is not to track everything, it's to track what makes sense for your business. You can start tracking your conversion and average value per customer/client based on the lead source. You may find that while leads from one source may be plentiful, they only convert at 10% compared to 40% from another source, but that 10% conversion is taking 50% of your time.  If you free up your time, you can spend it on higher-converting projects to bring in more money.  I'm going to talk more about this on our live training that is going to be on October 1st. I'll try to come up with some new fresh examples for you all. And then I also want to ask you all to give some of your own examples to brainstorm what your main goal is that you're going to focus on in Q4 specifically and what couple KPIs you could be tracking in order to maintain or rack your progress.  See you at the training!

  3. Sep 17

    384 - How to Set Goals You Actually Achieve

    On today's episode of the podcast, we're diving into my goal setting process and how to go about actually achieving the goal you set.  I'm hosting a free live training on October 1 called Plan Your Best Year. I'll be sharing my planning process and how you can get your business besties involved. Sign up for Plan Your Best Year at Bradendrake.com/training It's been a minute since I've heard a good goal setting conversation, and I'm taking a different approach to it on this episode. The reason we're talking about this today is because I'm getting ready to launch my brand new mastermind, which is all about finding your business besties, with the guiding light of the program being the numbers and achieving your profit-driven goals.  "We often overestimate what we can do in one year, but vastly overestimate what we can do in 10" is one of my favorite quotes. When we set our vision and goals, we often bite off more than we can chew but then don't appreciate how much it can compound year over year. Goal setting is like a puzzle. You may be able to do the border and the center image, but those low-opacity background pieces? Not so much. The more you work on your goals (the borders and the image) the more those background pieces (your longterm goals) become clearer where they go.  We start the goal-setting process by where we want to be 10 years from now. Once you have your long-term vision, now you come up with your three year picture to start to get you there. To make this doable, what structural changes do you need ti make? Break your picture down further into an annual goal and quarterly goals. What are reasonable stepping stones to hit those three year targets? What are the specifics of those stepping stones? Most of this goal setting process comes from the Entrepreneur Operating System from the book Traction, by Gino Wickman. Inside the system is the step of setting rocks. Rocks are based on the analogy that you have a jar and if you fill it with sand first, you have no room to add rocks, and rocks are the most important goal. But if you fill it with rocks, then sand, you'll have room for the most important goals, and then the day-to-day work (the sand) Your rocks are your big picture projects like write a book or update your website. Rocks are big projects, but ones you can work on and check off your list. With your goals in mind, set the steps you need to execute to complete these rocks.  Tune into next week's episode where we dive into how to measure the success of the steps you need to take to execute your rocks.

  4. Sep 3

    380 - We're back! What's New on the Unf*ck Your Biz Podcast

    We're back! After a nine month hiatus I've decided to bring back the Unf*ck Your Biz with Braden podcast, and I have lots to fill you in on.   This week’s episode is brought to you by the Contract Club®. All the contracts you need, all in one place. Just pay the cover, and you’re in for life.  What's Been Going On Over the Past Year+ I moved out of my home in San Diego into a 500 square foot apartment after my divorce I met a lovely man named Derrick, he's a psychiatrist in the Navy. He was recently stationed to North Carolina and we bought a house in coastal NC and got married! I retired our $750/month retainer service in February. A difficult decision because it brought in about $3k in recurring monthly revenue which was enough to cover my team’s payroll and software expenses. Some of my team went on to focus on their own businesses and the agency model didn’t feel like it was for me either. I decided to move our signature program Unf*ck Your Biz to one singular launch per year in December. We continue to offer trademark services and the Contract Club. Filling a gap in my offer suite, I’m launching something in October that I’ve been wanting to do for a very long time.  Why I Took a Podcast Break I felt like it was getting stale and I was just repeating myself after almost 400 episodes. Every week felt like I was phoning it in and that didn’t feel fun for you or for me.    Why I'm Bringing the Podcast Back There have been a lot of legal updates under our current administration My business has grown a lot and I felt like I had lost the cornerstone of it without my podcast. I wanted direction on what I was going to talk about every week in my business and marketing. I've missed talking to people. I’ve met new business friends and I want to interview them on my podcast. It keeps me accountable. I share my profit reports every month about how much I made, what my expenses were, and what my goals are for the next month.    What to Expect from the Podcast Moving forward, you’ll find interviews with other business owners on legal, tax, and money topics. I’ll be sharing important legal and tax updates as well as my own monthly profit reports. If you’re a business owner who wants to share your own profit report on the podcast, slide into my DMs.    Have a topic you want to hear on the podcast? Send me a DM on Instagram or Threads @bradenadamdrake

  5. Sep 3

    381 - The Snackable Offer Ecosystem with Dama Jue

    On today's episode of the podcast I chat with online business owner Dama Jue about her revenue, her offer structure, and why one funnel and offer structure is not for everyone.  About Dama Dama is the owner of DamaJue.com and ThrivecartTemplateShop.com. She got her start as an accountant. After moving to Central America with her husband for a year, she invested in a Pinterest management course, pivoted to Pinterest management, and that transitioned into helping online business owners with their funnels, strategy, and implementation, and got deep into Thrivecart which led to also creating Thrivecart templates.  What to Know About Creating Funnels Dama describes funnels in your business like going to Ikea. You come to your website and it’s less poke and browse and more of a direct route you want people to take to create desire and demand. A funnel is basically a website that has one goal.  Dama built traditional funnels for many clients where you get people to sign up for your webinar to get their emails and promote your course or offer. But it didn’t bring her joy to create them for herself so she moved to an experimentation model for her own business. With a traditional funnel, Dama found that if you didn’t want what was being sold right now, you wouldn’t necessarily see it again once the funnel was over. Dama’s business model is the opposite.  How Dama Runs Her Business Dama has a multi-offer business model that she calls The Snackable Offer Ecosystem. She knew that with her ADHD she was not someone who would watch a multi-module course or sit down for several lessons so she wanted to create offers for other business owners who felt the same. Her offers are succinct to get the results you want, for example her training on Onbrand Fillable Workbooks that help you make your Google Docs look more visually appealing and professional. The training is 54 minutes and something you can implement while you watch.  Dama’s number one channel is email marketing. Her goal if you are on your website is to get on her email list. She has freebies and $9 offers, both of which are ways to get people on her email list. She also has $77+ offers, but doesn’t expect that people will buy those the first time they land on her site. Her best fit customers buy her $9 Google Doc or got on her list through a summit or hearing her on a podcast. Ads haven’t worked well for her. She’s currently trying buying ad sponsorships on other entrepreneurs' email lists.  She also runs a group program called Your Next 100 to help you get the next 100 sales of your digital products. Every four to six weeks she runs a live workshop and sells a corresponding offer. She then connects it to other offers she has and sells it in the background through backlinks, upsells, etc.  She also sells them in an evergreen email funnel that is made up of her best performing sales emails.  The Numbers Behind Dama’s Most Recent Launch Dama recently launched her group program, Your Next 100, which she opens twice a year. She did a webinar about it in April and sent 55 emails about it (which she called an audacious amount, though she gave the option to opt out of the promo emails). She promo-ed for three weeks, had cart open for two weeks, and during this past launch, in the first 48 hours if you joined the $2,000 program she offered a custom-designed Thrivecart sales page for free (which on its own is a $2,000 offer). The launch made over $90k.  Today, Dama’s income breakdown is about ⅓ group program, 40% digital products and 20$ affiliate income. Previously, it was ⅓ affiliate income and ⅔ digital products.  Get in Touch with Dama Jue To get the resources mentioned on today’s episode, head to DamaJue.com/bdufp

  6. Sep 3

    382 - The Legal Risks of Hiring with Kira La Forgia

    On today's episode of the podcast I chat with my friend, and HR specialist, Kira La Forgia about how to legally protect yourself when having employees on your team.    About Kira Kira is the founder of Paradigm Consulting which serves small business owners and founder-led teams with accessible outsourced HR and growth strategy services.  Kira started Paradigm in 2020 after 11 years working in operations and partnering with a lot of attorneys and accounting firms that couldn’t speak to the laws in all 50 states. In HR, it is the primary expectation to understand the labor laws in all 50 states, so Paradigm offers not only on the compliance side but also on the education side and the strategic way they build out structures of small businesses for efficacy and profitability. The goal is to create systems and foundations for HR compliance that last through the duration of your business with minimal maintenance. So you don't have to have an in-house HR person.   Why the HR/Hiring Topic is Important Even If You Aren’t Ready to Hire It doesn’t matter how much money you’re making, you’re not qualified to do all the things your business needs you to do, you’ll need to bring in support from other people, especially as you grow. And whether that initial hire is a bookkeeper or an assistant or your friend’s son who helps you on the weekend, it’s important to know the laws on how to treat them without going into a category of misclassification or even exploitation. Understanding what you need before you need it is the best way to confidently move forward, which you may need to do at a moment’s notice if your business grows rapidly.    What Major Employment Laws Have Changed Since 2020 We had Trump in office 2016 to 2020. A big tax law passed in 2017 and then Biden got in office after the COVID pandemic had already kind of started. Now Trump is in office again. We're talking about laws, laws are passed by politicians and congress members so it has a great deal to do with who's in office at any particular time. Whoever's in office does influence how things are enforced, even at the granular level. The caveat is that when we're talking about the administration that's in office at a federal level, that still isn't really talking about the individual state laws, which most of our companies are going to be a little bit more focused on on the day-to-day. When it comes to your employees, you have to follow three different sets of rules: the IRS, so the tax stuff that comes into play,, the federal laws, and how those things are kind of enforced and not enforced, and then the state laws which are actually going to govern more a lot of your policies inhouse within your business. HR is based on a federal ruling that came out decades ago, and there is a National Labor Relations Board (NLRB) which enforces all the rules from the Labor Relations Act. At a federal level, this is the major piece of legislation that helps us make decisions about what is legal and what isn't along the way. When the NLRB decides that they are going to enforce certain rules or not that's when you start to see uptick in legal cases.  There's another entity that we really want to pay attention to, the Equal Employment Opportunity Commission (EEOC). Both of these are independent of the federal government, but the EEOC is going to be a little bit more dictated by what the person in charge is deciding what's important. So with when it comes down to the NLRB, they're going to be enforcing this ruling as a standard legal proceeding.  The way it works a lot of the time is the federal law sets the floor and then states have their own. For example, minimum wage. What that looks like in action for small businesses is that some of your handbooks are going to have the federal minimum wage as the requirement that's noted while other handbooks will have amendments based on the states that their people live in. You can't just go by one document. You have to make sure that you're keeping track of what happens in other states and industries, too. The states have enforcement within the state with their own labor boards.    What To Look At If You’re Hiring Worker Misclassification The back-and-forthness of misclassification of 1099s to W2s is one of the biggest risks for small businesses. It is really important to make sure that you're auditing that year-over-year based on the location of where that person lives, how you're functioning within the business with that person, and also what's right when it comes to how people are behaving and how we are making sure we're not exploiting other people or other small business owners. If you get audited and your hire was classified incorrectly, that comes around to bite you in the ass because you’ll owe back taxes, penalties, and interest on it Employment Verification I-9s and employment verification is another area that is being influenced by politics. It's the bare minimum of hiring employees, making sure that you're following the I-9 process, which is basically documenting and checking to make sure that they're a US citizen which is required within 72 hours of your employee’s first day. The lowest risk is classifying them as an employee and making sure you're educated on how to handle the I-9 process because then you're protected to get them started to work. You cannot rely on your payroll company to do this because they will not assume the risk. You are probably not qualified to go through the E-Verify system which is another reason that you need to have an HR partner on your side to run those checks for you.  Your I-9s  need to be stored separately from the rest of the documents that you're storing for your employees. If someone were to come in and audit your employment, it would be a discriminatory tactic to have their immigration information in their file.  Pay Transparency Depending on the state you’re in, you have to show the range that you’re hiring someone for. If you’re hiring for multiple states, you need to make sure it’s posted publicly when you post the job. If there is any kind of role that you're looking to fill that is remote role eligible to anyone in the US then that means it has to follow all the laws of how you post jobs in the US which primarily comes down to pay transparency because you’re required to have a salary range posted in many states. Anyone can file a complaint with the EEOC, not just the people who work for you, so you need to have everything together when you post a job listing.    Bias We have our conscious and unconscious bias. As business owners we’re trained to look for the ideal candidate, but applying your ideal client avatar to your hiring process is a no go. What candidates do with their time and their work outside of working with us is none of our business. What is our business is their level of qualification, how well you hit it off with them, what your priorities are. Paradigm makes rubrics in order to measure and make sure to reduce unconscious bias.   The Stages of Hiring Hiring is a multi-phase process. You first make your business ready-to-hire by building foundation on which people are going to work. Make it a profitable hire. Go through the hiring process. Set the standard and tone for who you’re bringing in with an organized, clear, direct, and legal hiring process. And then onboarding them. How we can avoid disgruntled employee issues starts with how we onboard them because it answers their questions right out the gate without leaving them confused.    Employee Classification Classification varies state by state. Some basics when it comes to the federal law is there are six different factors that go into this but this most common factor to look out for first is that whatever service that your business provides, if this person is delivering on that service, then they need to be an employee. For example, a copywriting agency hiring a copywriter.  These laws are trying to prevent larger businesses from exploiting smaller businesses and individuals. For example, if someone is acting as an employee and controlled by the person that employs them, then they do deserve the benefit of getting unemployment if they get let go. This law is trying to prevent that and create competition between businesses so there are fewer monopolies to avoid large businesses buying everything and then the small businesses have to go work for them.    Legally Protecting Your Business Kira recommends handling your basic legal first before hiring employees. You don’t need to be expanding and scaling your business if you don’t have good contracts or a trademarked business because they are the things that you’re protecting when it comes to your employees too and we talk about your handbook, protecting the assets you create, etc.    Get in Touch with Kira La Forgia Follow Kira on Instagram @theparadigmm Connect with Kira on LinkedInListen to Kira’s podcast, People on Purpose

  7. 11/27/2025

    379 - Debunking the Legal and Tax Advice You See on Social Media

    On today's episode of the podcast I'm talking about terrible advice I see on the internet and how to avoid it. I'm only sharing 10 of the terrible pieces of advice I often see on the Internet, but I could have made this a multi-part episode.  1. Don't form an LLC until you hit $30,000 in revenue. -  I hear lots of mythical revenue markers but there's no magic number because LLCs provide liability protection at any revenue. The more money you make, the more liability you're likely open to because you're more working with more clients which can lead to more problems. The longer you wait the more hassle it is to form an LLC.  2. Form an S Corp right away. - When you form an S Corp you are legally required to put yourself on payroll, pay yourself a reasonable recurring salary, and have profit leftover in your business which you can't do if you aren't making money when you start right away.  3. Just use LegalZoom. - I'm not a huge fan for many reasons including lack of added benefits. They ask you questions to fill out a form you can fill out for free yourself online. They charge you to get an EIN when you get your EIN for free on the IRS website.  4. Just do it yourself. - If you scroll through social media I frequently see people say "use LegalZoom" or "do it yourself" or "go work with a lawyer."  I suggest somewhere in-between. The problem with doing it yourself is we've seen clients who did it incorrectly. Once you file, you need to maintain your LLC compliance requirements including back franchise taxes. I believe in a well-rounded approach of doing it yourself, with guidance which is why I started creating courses.  5. You don't need trademarks. - This is kind of like telling someone you don't need health insurance. You hope you'll never need to enforce it, but if you need to use it and don't have it, it's a problem.  6. Trademark everything. - It depends on who you are as a business owner and what you're launching.  7. Don't trust templates. - The person who writes the contract template understands your industry, your business, and these templates are typically based on contracts they've custom written for clients.   8. You don't need to do that. - This can refer to a lot of things, but I see it often with things like BOI (Beneficial Information Ownership reports), testimonial requirements, website compliance, etc. Too often people think these laws are for big corporations like Amazon or Target and not small businesses like us, but we see it happen to small businesses all the time.  9. Just write it off. - Not everything is a tax deduction! You need to be using it for business. And writing it off doesn't make it free. Focus on buying things that have a high ROI.  10. You can pay $0 in taxes. - Not every strategy is helpful, even if it's not fraudulent. You may end up owing more in the long run and all tips don't apply to all businesses.

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On the podcast, we breakdown all the legal, tax, and money related stuff you need to be getting done in your small business.

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