She's The Standard

Sinead J. Krelle

Raw convos. Real Power. Savage Truth. The walking permission slip you didn't know you needed. Welcome to She’s The Standard—The podcast for the woman who leads herself, Raises the bar, and refuses to shrink for the comfort of others. I’m your host, Sinead J. Krelle— Multi-six figure mentor, mum of two, High-ticket sales queen, And the walking permission slip you didn’t know you needed. Here, we go deep. Raw truth, big moves, savage mindset shifts, and unfiltered conversations about what it really takes to build a freedom-led life, brand, and legacy. No fluff. No rules. No playing small.

  1. FEB 8

    RAISE YOUR STANDARDS. BUILD YOUR LEGACY

    This episode is anchored around two powerful questions that define everything I’m building in 2026 — not from motivation, but from structure, identity, and intention. QUESTION 1What standards are you raising this year — in your money, your energy, and your leadership — that will become the baseline for your next decade? The standard I’m raising is simple and non-negotiable:I lead myself first. When I lead myself with discipline, clarity, and consistency, everything else aligns. SELF — Personal LeadershipNo more breaking promises to myself. I eat clean, fuel my body properly, hydrate intentionally, dress with purpose, and choose how I want to feel before the day starts. I hold myself to the same standard I expect from others — because how I live is the mirror my kids learn from. FINANCES — Stewardship & ExpansionThe target is $1M in total revenue this year, with a minimum of $500K inside the business. Belief is backed by structure: clean systems, separated finances, intentional investments, long-term vehicles, and decisions that prioritise longevity over gratification. HEALTH — Energy as an AssetHealth is leadership. Energy is everything. I track real data, prioritise sleep and nervous-system regulation, and treat my body as the engine that sustains the life I’m building — not for aesthetics, but for endurance. PARENTING — Presence & RegulationI regulate myself so my kids can regulate theirs. When I’m working, I’m working. When I’m with them, I’m fully present. Calm, consistency, and boundaries are the standard. BUSINESS — Precision, Depth & DuplicationThis year is about structure over noise. Strategic coaching, automation, team investment, and sustainable systems that compound — not quick wins. I lead from the front and execute what I teach. THE STANDARDThis year isn’t about doing more.It’s about being more disciplined, intentional, and aligned — because the next decade will be built on the standards I choose now. QUESTION 2If you treated 2026 as the first chapter of your nine-year legacy — not just another year to “do better” — what would you build differently? This is my legacy year. Seven years of foundation lead here. 2026 begins a nine-year cycle. THE LEGACY SHIFTLegacy means building a business that moves without me — scalable, duplicatable, and paying for life. I’m no longer building momentum. I am the momentum. THE BOLD MOVESEvery decision now serves the decade ahead. Leadership scales. Operations automate. Stability multiplies. This is where “doing the work” becomes owning the empire. THE PHYSICAL & FINANCIAL LEGACYThis is the year embodiment matches discipline. Wealth stacks with intention. Ownership replaces accumulation. My husband and I are building parallel mastery — trading and scaling — with every dollar directed toward sovereignty and generational wealth. FINAL NOTEThis is the crossover year...where standards become legacy, and discipline becomes freedom. I’m building as if the next nine years depend on it.Because they do.

    26 min
  2. FEB 2

    WELCOME TO SEASON #2 The Year of the Horse

    Season 2, Episode 1: Welcome to 2026 — The Year of the Horse, The Year of Rebuilding In this opening episode of Season 2 of She’s the Standard, Sinead J. Krelle welcomes you into 2026, not as a “new year, new goals” moment, but as the true energetic beginning of a brand-new nine-year cycle. While most people think the year starts on January 1st, this episode breaks down why February marks the real reset, energetically, numerologically, and symbolically, as we move from the Year of the Snake into the Year of the Horse. 2025 was a Year Nine. A year of endings, exposure, fatigue, and deep identity shifts. If last year dismantled parts of your life, business, or sense of self, this episode reframes that season for what it really was: preparation. 2026 is a Year One, the seed year. The foundation year. The year where what you build now compounds for the next decade. In this episode, Sinead dives into: • Why the Year of the Horse brings momentum, courage, and freedom, but only if you have structure • Why standards matter more than goals in Year One • How reconstruction, not motivation, is the real work of 2026 • What it means to lead, build, and decide from embodiment instead of urgency • Why the choices you make in Q1 set the tone for the next nine years The episode closes with two powerful questions designed to anchor your energy and set a clear baseline for the decade ahead, questions that will be explored even deeper in Episode 2. This is not a hype episode. It’s a recalibration. If you’re ready to stop rushing, stop rebuilding emotionally, and start building properly, this episode sets the standard.

    21 min
  3. 08/26/2025

    PT 2: FEMININE-LED SALES, HEALTH & WEALTH WITH RILEY MAY

    We’re back baby! This episode is the second part of our conversation, I sit down with Riley May — feminine-led sales coach, multi 7-figure business owner, and founder of Women That Sell Academy. At just 24 years old, Riley has built a movement around transparency, authenticity, and alignment, generating millions in organic sales while showing women how to create both health and wealth without sacrificing who they are. We explore: Riley’s journey to building a powerful brand and multi 7-figure business so youngWhy identity work is the foundation of scaling and embodying the version of you who already has it allThe role of nervous system regulation in sustainable growth, health, and wealthWhy staying a student of your craft is the secret to long-term success and embodimentHow to pivot with power when something isn’t working, instead of forcing a broken strategyWhat feminine-led sales really means, and how to sell with integrity and ease 🎧 This is a must-listen for the woman who knows she’s meant for more — who craves freedom, impact, health, and wealth — and who is ready to scale in a way that feels powerful, aligned, and authentic. ✨ If you loved this conversation, you’ll be obsessed with The Fitbook — your blueprint for embodying your next-level self. Grab it via the link below. ⁠https://shesthestandard.kartra.com/page/GUd2⁠ 🎧 For more behind-the-scenes and daily inspiration, follow @sineadjkrelle and @shesthestandardpodcast on Instagram. You can also find the incredible Riley May over on Instagram at @therileymay

    59 min
  4. 08/25/2025

    PT 1: FEMININE-LED SALES, HEALTH & WEALTH WITH RILEY MAY

    In this episode, I sit down with Riley May — feminine-led sales coach, multi 7-figure business owner, and founder of Women That Sell Academy. At just 24 years old, Riley has built a movement around transparency, authenticity, and alignment, generating millions in organic sales while showing women how to create both health and wealth without sacrificing who they are. We explore: Riley’s journey to building a powerful brand and multi 7-figure business so youngWhy identity work is the foundation of scaling and embodying the version of you who already has it allThe role of nervous system regulation in sustainable growth, health, and wealthWhy staying a student of your craft is the secret to long-term success and embodimentHow to pivot with power when something isn’t working, instead of forcing a broken strategyWhat feminine-led sales really means, and how to sell with integrity and ease 🎧 This is a must-listen for the woman who knows she’s meant for more — who craves freedom, impact, health, and wealth — and who is ready to scale in a way that feels powerful, aligned, and authentic. ✨ If you loved this conversation, you’ll be obsessed with The Fitbook — your blueprint for embodying your next-level self. Grab it via the link below. https://shesthestandard.kartra.com/page/GUd2 🎧 For more behind-the-scenes and daily inspiration, follow @sineadjkrelle and @shesthestandardpodcast on Instagram. You can also find the incredible Riley May over on Instagram at @therileymay

    34 min

About

Raw convos. Real Power. Savage Truth. The walking permission slip you didn't know you needed. Welcome to She’s The Standard—The podcast for the woman who leads herself, Raises the bar, and refuses to shrink for the comfort of others. I’m your host, Sinead J. Krelle— Multi-six figure mentor, mum of two, High-ticket sales queen, And the walking permission slip you didn’t know you needed. Here, we go deep. Raw truth, big moves, savage mindset shifts, and unfiltered conversations about what it really takes to build a freedom-led life, brand, and legacy. No fluff. No rules. No playing small.