Work Less, Earn More

Gillian Perkins
  • 4.8 (176)
  • Entrepreneurship
  • Updated Weekly

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!

  1. Ep. 336: Why Your Instagram Followers Aren't Buying From You (and How to Fix it)

    16h ago

    Ep. 336: Why Your Instagram Followers Aren't Buying From You (and How to Fix it)

    Is your online business making as much as you hoped it would?If not, listen to my free private podcast series:👉 Stuck at Zero: Why Your Online Business Isn’t Making Any Money (And What to Do About It)🔗 https://gillianperkins.com/stuck  If you've built any kind of following on Instagram — even a small one — you've probably noticed the same pattern: people like your posts, watch your stories, maybe even comment. But when it comes time to sell? Crickets. In this episode, I explain exactly why that's happening and share the strategy I use to bridge the gap between Instagram engagement and actual revenue. In This Episode, I Cover: The three reasons your Instagram followers aren't buying — low engagement on sales posts, followers who aren't ready to buy yet, and the friction created by the infamous "link in bio"Why common fixes don't work — posting more consistently, upgrading your content quality, chasing more followers, and rewriting your sales page all miss the root problemThe fix that actually works — using Instagram comment automation (via ManyChat) to turn engagement into email subscribers, without a link in bio or a hard sellWhy I close 90% of my sales via email — and why converting Instagram followers into subscribers is the highest-leverage move you can make on the platformTwo specific ways I use this strategy — to fill free webinars and workshops, and to grow my email list from every single postWant to get more out of your Instagram following? Get 30 days of ManyChat free → https://manychat.com/creators?utm_source=influencer&utm_medium=cold&utm_campaign=GillianPerkins&utm_content=YT — use code GILLIANPERKINS at checkout. Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkinsLearn “The $100K Method” with our free audio course - https://www.gillianperkins.com/100k-method-signup

    18 min
  2. Ep 335: Best Free & Affordable Online Course Platforms 2026

    2d ago

    Ep 335: Best Free & Affordable Online Course Platforms 2026

    Is your online business making as much as you hoped it would?If not, listen to my free private podcast series:👉 Stuck at Zero: Why Your Online Business Isn’t Making Any Money (And What to Do About It)🔗 https://gillianperkins.com/stuck In today's episode, I’m breaking down the best free and affordable online course platforms in 2026. Teachable used to be the clear winner for new course creators, but with its free plan gone and prices rising, it’s time to look at better options — especially if you’re trying to launch lean. Listen to the full episode to hear: Why Teachable may no longer be the best starter option for course creatorsHow to use tools you already pay for — like Squarespace, Wix, Shopify, WordPress, SamCart, ThriveCart, Kit, or MailerLite — to host your courseThe best truly low-cost options, including YouTube memberships, Patreon, Skool, and GumroadWhich dedicated course platforms are still relatively affordable, including Thinkific, Zenler, and KartraHow to choose the right platform based on what you already have and what you’re trying to buildWhy building an audience matters more than choosing the perfect course platform Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkinsLearn “The $100K Method” with our free audio course - https://www.gillianperkins.com/100k-method-signup

    20 min
  3. Ep 334: Do THIS Today If You Want to Start a Business "Someday"

    Jun 16

    Ep 334: Do THIS Today If You Want to Start a Business "Someday"

    Is your online business making as much as you hoped it would?If not, listen to my free private podcast series👉 Stuck at Zero: Why Your Online Business Isn’t Making Any Money (And What to Do About It)🔗 https://gillianperkins.com/stuck  In today's episode, I’m sharing the one simple thing you should do right now if you dream of starting your own business someday. Even if you’re months or years away from launching, getting your email list set up today can give you a huge advantage and make growing your business so much easier when the time comes.  Listen to the full episode to hear: Why having even a tiny email list puts you far ahead of most aspiring entrepreneursHow to quickly set up a free email list using Kit (formerly ConvertKit)(Get it here: https://gillianperkins.com/kit)The difference between a landing page and a form — and which one to use firstSimple ways to customize your signup page to start attracting subscribersHow to create a free resource that encourages people to join your email listWork with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkinsLearn “The $100K Method” with our free audio course - https://www.gillianperkins.com/100k-method-signup

    12 min
  4. Ep 333: The NEW YouTube Strategy Dominating in 2026

    Jun 9

    Ep 333: The NEW YouTube Strategy Dominating in 2026

    YouTube has changed more in the past year than in any year before it — and it's mostly because of AI. Not just creators using AI to make content, but YouTube itself using AI to power the algorithm. That means a lot of the advice you've been following? It's already outdated. In this episode, I'm breaking down the 7 biggest shifts happening on YouTube right now and exactly how to adjust your strategy so you can grow your channel — even if you're starting from scratch. Here's the thing: yes, there are more creators on the platform than ever. But there are also more viewers than ever. And if you know how to work with the new algorithm, this might actually be the best time to grow. In This Episode, I Cover: Why subscribers matter less than ever — and what actually signals to YouTube that your content is worth promotingThe new algorithm trifecta — click-through rate, retention, AND viewer satisfaction (this third piece is changing everything)Why specificity is winning — how to stop chasing broad appeal and start creating content that speaks directly to one personThe smart way to use Shorts — why going all-in on Shorts is a mistake, and how to use them strategically to grow your long-form channelYouTube as TV and podcast — what this shift means for video length, format, and why audio quality is now non-negotiableWhy AI slop is getting deprioritized — and how to use AI as a tool without losing the authenticity that actually drives viewsTrust as a ranking factor — why your real stories, specific numbers, and honest opinions are more powerful than everSupercharge Your YouTube Strategy:Watch my free one-hour masterclass on how the YouTube algorithm works and how to build a channel strategy that gets results: https://creatorfasttrack.com/workshop-registration  Connect with Gillian: 🌐 Website: gillianperkins.com📸 Instagram: @gillianzperkins📺 YouTube: Gillian PerkinsEnjoying the show? Screenshot this episode, share it to your Instagram Stories, and tag @gillianzperkins — it helps more entrepreneurs find the podcast. And if you love Work Less, Earn More, leave a review on Apple Podcasts to help even more people discover it. Until next week — stay focused and take action.

    31 min
  5. Ep 332: I tried every kind of online business so you don't have to.

    Jun 2

    Ep 332: I tried every kind of online business so you don't have to.

    In this episode, Gillian Perkins breaks down her real-world experience trying over a dozen different online business models—sharing what worked, what didn’t, and which ones are actually worth your time today. From affiliate marketing and dropshipping to courses, memberships, and YouTube, she walks through the pros, cons, and earning potential of each model based on years of hands-on experience—including multiple seven-figure successes and a few costly failures. As you listen, you’ll gain clarity on which business models are best for beginners, which ones scale, and how to choose the right path based on your strengths, goals, and personality. Ready to finally turn your business idea into real sales? Our 8-week accelerator program Validate helps students launch and earn their first revenue, and we're gearing up to run it again this spring! Put your name on the waitlist to be the first to know when enrollment opens: https://gillianperkins.com/validate FREE Resources to Grow Your Online Business: The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/101Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkinsTimestamps:00:00 Introduction: Businesses I’ve Tried (Wins & Failures)01:27 Affiliate Marketing (Pros, Cons, Earnings)04:01 Coaching (High Income, Low Scalability)06:40 Etsy (Creative but Competitive)07:56 Dropshipping (Time-Intensive & Risky)09:02 Courses (Scalable & Highly Profitable)10:50 Memberships (Recurring Revenue Model)13:17 Validate Program Mention16:02 Print on Demand (Flexible but Quality Matters)18:19 Freelancing (Hard to Differentiate)20:02 Agencies (Scalable but Not for Everyone)21:37 Shopify Stores (Powerful but Requires Marketing)23:31 Blogging (SEO-Driven & Competitive)26:02 YouTube (Best Growth & Revenue Driver)27:53 Podcasting (Indirect Monetization)29:18 Which Online Business Should You Start?

    32 min
  6. Ep 331: Six Figures per MONTH as a Solopreneur?? I don't know about that... (w/ Moe Choice)

    May 26

    Ep 331: Six Figures per MONTH as a Solopreneur?? I don't know about that... (w/ Moe Choice)

    An audience is the #1 thing that will make or break your business's success... but do you have one? If not, check out this early release video (not yet available on YouTube) about the biggest reasons your audience might NOT be growing: https://gillianperkins.com/early-access/  In today's episode, I’m sharing an *interesting* conversation with entrepreneur and coach Moe Choice about rebuilding after setbacks, redefining success, and creating a business that supports the life you actually want to live. Moe opens up about his journey through multiple businesses, personal reinventions, and why he ultimately chose a simpler, freedom-focused approach to entrepreneurship over traditional hustle culture and constant scaling. Listen to the full episode to hear: How Moe rebuilt his life and business after major personal and financial setbacksWhy solopreneurship and high-ticket consulting became more appealing than traditional business growthThe mindset shifts that helped Moe redefine success around freedom and fulfillmentPractical strategies for using LinkedIn outreach to land consulting and coaching clientsWhy simplifying your business can lead to more meaningful and sustainable successFREE Resources to Grow Your Online Business: Get early access to my latest YouTube video (free!): https://gillianperkins.com/early-accessGrab our free course: Small Business 101 - https://gillianperkins.com/free-training-small-business-101Learn “The $100K Method” with our free audio course - https://www.gillianperkins.com/100k-method-signupWork with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermindGet your online biz started with Startup Society: https://startupsociety.comLearn more about Gillian: https://gillianperkins.comInstagram: @GillianZPerkins

    53 min
  7. Ep 330: Business & branding PHOTO SHOOTS for fun and profit! How to Plan Your First (or Next!) Business Photo Shoot

    May 19

    Ep 330: Business & branding PHOTO SHOOTS for fun and profit! How to Plan Your First (or Next!) Business Photo Shoot

    In this episode, Gillian Perkins highlights the transformative effects of professional photography on branding. Sharing her own journey, she discusses how quality images boosted her confidence and improved her brand perception. Gillian offers essential tips for planning a shoot and addresses budget concerns, emphasizing the value of hiring experienced photographers. She encourages entrepreneurs to invest in professional imagery and underscores the critical role of photography in business success. Chapters:0:00 The Power of Professional Photography1:27 My First Photo Shoot Experience4:46 The Cost of a Business Photo Shoot5:38 Why Not Use a Friend?7:28 The Value of Professional Photography10:07 Planning Your Photo Shoot11:48 Finding the Right Photographer16:26 Final Thoughts on Professional Photography17:13 Turning Ideas into Profitable Businesses Get access to some of my videos EARLY, before they're released on YouTube, right here: https://gillianperkins.com/early-access FREE Resources to Grow Your Online Business: The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    20 min
  8. Ep 329: Captivate ANY Audience and Use Public Speaking to Grow Your Brand (w/ Jen Gottlieb)

    May 12

    Ep 329: Captivate ANY Audience and Use Public Speaking to Grow Your Brand (w/ Jen Gottlieb)

    In today's episode, I’m sharing an inspiring conversation with Jen Gottlieb all about building visibility, becoming a confident communicator, and using public speaking to grow your brand and business. Jen shares her journey from actress to sought-after keynote speaker, along with practical strategies for getting on stages, crafting compelling presentations, and overcoming the fear of being seen. Whether you want to speak at live events or simply become more confident showing up online, this episode will help you step into the spotlight with purpose. Listen to the full episode to hear: Why public speaking and personal branding are becoming even more valuable in the age of AIJen’s framework for crafting engaging keynote speeches using storytelling and audience pain pointsThe biggest mistakes speakers make on stage — and how to avoid sounding robotic or performativePractical ways to start getting speaking opportunities, even if you’re brand new to public speakingJen’s powerful mindset shift for overcoming fear and finding the courage to be seenWant to quit your job in the next 6-12 months with passive income from selling digital products online? Check out Startup Society: https://startupsociety.com Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! https://gillianperkins.as.me/?appointmentType=57013246 FREE Resources to Grow Your Online Business: Grab our free course: Small Business 101 - https://gillianperkins.com/free-training-small-business-101/Learn “The $100K Method” with our free audio course - https://www.gillianperkins.com/100k-method-signupWork with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermindGet your online biz started with Startup Society: https://startupsociety.comLearn more about Gillian: https://gillianperkins.comInstagram: @GillianZPerkins

    42 min
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4.8
out of 5
176 Ratings

About

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!

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