The Brand Marketing Show

Catherine Langman
  • 5.0 (7)
  • Marketing
  • Weekly

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won't let go and refuse to accept "that's just how it's done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don't just create products. And you understand that people don't fall in love with features and benefits. They fall in love with the future you're building. The problems you're solving. The way you make them feel when they hold your creation in their hands. And you're determined to make them feel something extraordinary. Some might call you perfectionists. Dreamers. Disruptors. We call you the future. Because while the world is drowning in ordinary, you're busy crafting extraordinary. While mass market settles for mediocre, you're obsessing over every detail that transforms a simple product into an experience people can't stop talking about. I'm Cath Langman, and I'm here to lift the lid on what's possible when innovation meets obsession. When purpose meets profit. When the crazy idea in your head becomes the must-have product in their hands. Are you ready to turn your vision into their obsession? Let's go.

  1. 2d ago

    How to launch a product that changes how people buy - With Camilla Hasloch

    How do you launch a premium product into a crowded category where nothing much has changed in generations? The hard part isn't making something better. It's convincing customers to swap a habit they've had for years for something they don't yet understand. Camilla Hasloch, founder of SunGods, shares what it takes to bring a circular bed linen and bath sheet brand to market. We cover the founder story, the Greek myths behind each collection, and why the story behind a product has to do the persuading when the difference can't be seen on the shelf. Book a Brand Growth Strategy Session: https://www.productpreneurmarketing.com Full show notes and sources: https://www.productpreneurmarketing.com/episode-340/

  2. 2d ago ·  Bonus

    You Might Also Like: The Oprah Podcast

    Introducing The Gold Standard for Hosting Any Event with Brilliant Style Guru Colin Cowie from The Oprah Podcast. Follow the show: The Oprah Podcast BUY THE BOOK! The Gold Standard by Colin Cowie https://amzn.to/4hSLdEd Event planner extraordinaire Colin Cowie is here to discuss his book "The Gold Standard: Giving Customers What They Didn’t Know They Wanted." Oprah and Colin have a fun going down memory lane to discuss the countless parties they’ve thrown together including one of their all-time favorites, Oprah Winfrey’s Legends Ball. They look back on the year-long planning of the historic event that honored the lives of the Black women who paved the way for Oprah’s life and millions of others. They also reminisce about what it was like throwing parties for Oprah’s friends like Sidney Poitier, Quincy Jones and Gayle King. Gayle joins the conversation to talk about her 50th and 70th birthday parties planned by Colin Cowie. Oprah and Colin Cowie both believe when having any type of celebration “love is in the details” which is why his book The Gold Standard is perfect for anyone looking for advice or tips on hosting a party your guests will never forget. 00:00:00 - Welcome Colin Cowie, author of “The Gold Standard” 00:03:15 - Love is in the details 00:04:50 - How do you want people to feel 00:07:30 - The most extravagant thing Oprah has ever done 00:12:20 - Oprah’s never thrown a party for herself 00:13:28 - Gayle King joins 00:14:30 - Post party depression 00:17:20 - Planning the Legend’s who paved the way party 00:19:50 - Gayle’s surprise 70th 00:24:40 - Advice for hosting your own event 00:29:45 - What Oprah’s learned from Colin 00:31:00 - What a well-lived life looks like Follow Oprah Winfrey on Social: https://www.instagram.com/oprahpodcast/ https://www.facebook.com/oprahpodcast/ https://www.instagram.com/oprah/?hl=en https://www.facebook.com/oprahwinfrey/ DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

    You Might Also Like: The Oprah Podcast

  3. Oct 23

    Why AI Can't Tell You What Premium Buyers Want

    Do you really know who your best customers are, or just the ones who comment? Customers have gone quiet on social media. They scroll, lurk and share what they love in private messages, while their feeds fill up with brand content, AI posts and bots. So more premium brands are asking AI to describe their customer instead. The research on that shortcut isn't flattering. In this episode of The Brand Marketing Show, Cath Langman explains why AI can't have a human experience, and why it's still one of the most powerful tools a premium brand has for understanding its customers. She covers what the research says about AI customer personas and synthetic survey respondents, how Meta's AI creative enhancements broke Meta's own rules, a real Indagare customer survey response, and how she used AI to combine five data sources into a clear picture of Indagare's best customers. She also shares seven guardrails for analysing survey responses with AI and three tests to run on your own brand this week. Book a Brand Growth Strategy Session: https://www.productpreneurmarketing.com/book-a-brand-growth-strategy-session/ Full show notes and sources: productpreneurmarketing.com/episode-339/ AI customer research, customer research for eCommerce, analyse survey responses with AI, synthetic respondents, AI customer personas, premium buyers, premium brand marketing, eCommerce marketing Australia, Meta ads, customer insights, trust fatigue, The Brand Marketing Show

  4. Oct 16

    The 5 Best Klaviyo Flow That Make Premium Brands The Most Money

    Klaviyo flows make up just over 5% of the emails brands send, but they bring in around 41% of the email revenue. So why are they so often broken, boring or switched off? In this episode, Catherine Langman from Productpreneur Marketing goes through the five best Klaviyo flows for premium eCommerce brands. She covers why each one earns, the order they matter in, and what most brands get wrong in every one of them. You'll hear: - Why "I don't know what to put in them" is still the biggest email problem founders face - The two faults we find in almost every email audit - Why flows should be the spine of your email strategy, not an afterthought - How one client clears a 10x MER every month, with help from their flows - Why the second purchase matters so much, and why timing it within 60 to 90 days helps with cash flow - What a coffee machine taught Catherine about post-purchase loyalty     Book a Brand Growth Strategy Session: https://www.productpreneurmarketing.com/lets-talk  Full show notes and resources: https://www.productpreneurmarketing.com/episode-338 Resources mentioned: Klaviyo 2026 email benchmarks: https://www.klaviyo.com/products/email-marketing/benchmarks Kantar on brand loyalty: https://www.kantar.com/inspiration/brands/modern-marketing-dilemmas-is-it-still-ok-to-talk-about-brand-loyalty Tags: Klaviyo flows, best Klaviyo flows, Klaviyo email marketing, eCommerce email marketing, email automation, welcome series, abandoned cart email, post-purchase email, replenishment email, premium brand marketing, Shopify email marketing

  5. Oct 8

    How To Plan SEO Content Your Customers Will Find In AI Search

    Is SEO still sitting in your eCommerce brand's "later, when I have time" basket?  While it's been waiting, the rules have changed. Your customers are now having long conversations with Google's AI before they buy – and it answers the general questions without sending them to your website. In this episode of The Brand Marketing Show, Cath Langman explains how AI search has changed what belongs in an SEO content plan for premium brands. She shares four steps for deciding which topics make the cut, including the best friend test – and why the brands that get recommended will be the ones who know their customer like their best friend. Book a Brand Growth Strategy Session: https://www.productpreneurmarketing.com/book-a-brand-growth-strategy-session/ Full show notes: https://www.productpreneurmarketing.com/episode-337/   Tags: SEO content planning, AI search, Google AI Mode, eCommerce SEO, content plan, premium brands, search everywhere optimisation, AI SEO, content strategy, know your customer, Brand Marketing Show

  6. Oct 1

    The 5 growth leaks hiding in almost every premium brand

    Sales up, profit down? These are the 5 growth leaks we find in almost every premium eCommerce brand – and 5 questions to find yours. The RBA has lifted rates for the fourth time this year, but Australians haven't stopped spending. Retail spending is up on last year, and $82.6 billion was spent online in 2025. What's falling is profit. In this episode of The Brand Marketing Show, Catherine shares the five growth leaks that turn up again and again when we audit premium brands – with real, anonymised examples of what each one costs. Book a Brand Growth Strategy  Session:https://www.productpreneurmarketing.com/book-a-brand-growth-strategy-session/ Show notes and sources: productpreneurmarketing.com/episode-336

  7. Sep 25

    How to plan Q4 for a premium eCommerce brand (without discounting your profit away)

    Black Friday early access emails started landing in September this year. Which is giving Coles and Woolworths putting hot cross buns on the shelf on Boxing Day. If your Q4 plan is basically one question, being how much do we discount and when do we start, this episode is worth a listen before you lock anything in. In this episode of The Brand Marketing Show, Catherine Langman walks through six steps to a Q4 that's actually profitable for a premium eCommerce brand. Only one of them has anything to do with Black Friday discounts. Covering the number that should be setting your ad spend all year round (and no, it isn't ROAS), a twenty-minute exercise that shows you where your real demand peak is, the five or six seasonal moments your customer moves through between now and February, why a banner across your existing images isn't a campaign, how to do Black Friday on purpose, and why January is a growth window rather than a hangover. Plus why Ezra Firestone's 2026 Q4 guide came as such a surprise. Marketing strategy for premium, founder-led eCommerce brands that want profitable, sustainable growth. Book a Brand Growth Strategy Session: https://www.productpreneurmarketing.com/book-a-brand-growth-strategy-session/   q4 planning ecommerce, black friday strategy, ecommerce marketing australia, contribution margin, premium brand marketing, how to plan black friday, ecommerce without discounting

  8. Sep 18

    How To Create Content That Stops The Scroll & Drives Sales For Your Premium Brand

    Is your content getting likes but not sales? Here's why posting more won't make your brand more money, and how to create eCommerce content that actually sells.   Most founders aren't making too little content. They're making content that's used once and gone, and a lot of it is rushed, generic or obviously AI-generated. In this episode of The Brand Marketing Show, Cath Langman from Productpreneur Marketing explains what that costs premium brands in lost sales, profit and repeat customers.    She also shares the five-step Shelf-Life System for creating content that stops the scroll and keeps selling for months.   Listen to the full episode and read the show notes: https://productpreneurmarketing.com/episode-334/   Book a Brand Growth Strategy Session: https://productpreneurmarketing.com/lets-talk

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5
out of 5
7 Ratings

About

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won't let go and refuse to accept "that's just how it's done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don't just create products. And you understand that people don't fall in love with features and benefits. They fall in love with the future you're building. The problems you're solving. The way you make them feel when they hold your creation in their hands. And you're determined to make them feel something extraordinary. Some might call you perfectionists. Dreamers. Disruptors. We call you the future. Because while the world is drowning in ordinary, you're busy crafting extraordinary. While mass market settles for mediocre, you're obsessing over every detail that transforms a simple product into an experience people can't stop talking about. I'm Cath Langman, and I'm here to lift the lid on what's possible when innovation meets obsession. When purpose meets profit. When the crazy idea in your head becomes the must-have product in their hands. Are you ready to turn your vision into their obsession? Let's go.

Information

  • Creator
    Catherine Langman
  • Years Active
    2020 - 2026
  • Episodes
    353
  • Rating
    Clean
  • Copyright
    © Copyright Productpreneur Marketing 2026
  • Show Website
    The Brand Marketing Show

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