The Brand Marketing Show

Catherine Langman
  • 5.0 (6)
  • MARKETING
  • UPDATED WEEKLY

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won't let go and refuse to accept "that's just how it's done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don't just create products. And you understand that people don't fall in love with features and benefits. They fall in love with the future you're building. The problems you're solving. The way you make them feel when they hold your creation in their hands. And you're determined to make them feel something extraordinary. Some might call you perfectionists. Dreamers. Disruptors. We call you the future. Because while the world is drowning in ordinary, you're busy crafting extraordinary. While mass market settles for mediocre, you're obsessing over every detail that transforms a simple product into an experience people can't stop talking about. I'm Cath Langman, and I'm here to lift the lid on what's possible when innovation meets obsession. When purpose meets profit. When the crazy idea in your head becomes the must-have product in their hands. Are you ready to turn your vision into their obsession? Let's go.

  1. 1D AGO

    The ChatGPT Walkout: What 60 Million Angry Users Can Teach You About Your Ecommerce Website

    So there I was, Tuesday afternoon, in the middle of working away — using Claude, which for those who don't know, is the AI tool I'm using extensively throughout my entire business at this point — and it just... stopped.   Completely. Just stopped responding.   Now, the first thing I did (as any completely rational person would 🤓) was assume I had somehow personally broken the internet. Classic. I sat there for a moment, refreshing the page like that was going to help, wondering what on earth I'd done.   And then I did what any self-respecting person does when technology lets them down: I opened social media to see if it was just me.   It was not just me.   What I found instead was this extraordinary wave of conversation: people asking each other if they were switching from ChatGPT to Claude, people posting step-by-step guides on how to cancel their ChatGPT subscriptions, people talking about their values, their ethics, their data. And I'm reading all of this thinking: what is happening right now?   So I dug into it. And what I found was one of the most fascinating, real-time case studies in values-based consumer behaviour I have ever witnessed.   And that, friends, is what today's episode is about.   Today we are talking about what happens when a brand draws a hard line, stands behind its values publicly, and watches its customers do the marketing for it.   And, more importantly, what that means for your eCommerce brand. Because the lesson here isn't about AI wars. It's about the most powerful force in marketing: a customer who buys because they feel seen, not because they found the best price.       Links mentioned in this episode: If you'd like help to achieve your goals, I invite you to have a chat to find out how we can make that happen together HERE By booking a Free Growth Strategy https://productpreneurmarketing.com/lets-talk High Converting Product Page Design      Other Ways To Enjoy This Episode: Listen on Apple Podcasts Listen on Spotify Youtube

    25 min
  2. You Might Also Like: Las Culturistas with Matt Rogers and Bowen Yang

    1D AGO · BONUS

    You Might Also Like: Las Culturistas with Matt Rogers and Bowen Yang

    Introducing "Chi-Con" (w/ Maggie Winters) from Las Culturistas with Matt Rogers and Bowen Yang. Follow the show: Las Culturistas with Matt Rogers and Bowen Yang Live, laugh and love along with Matt, Bowen + their guest, comedian and Chi-con (Chicago icon) Maggie Winters! She's in the studio to say, "hey! watch my solo show MARGUERITE on YouTube on March 17th!" And with THAT said, the girls get into it all: the bean soup theory, spices, spice racks, Padma Lakshmi, being Irish, drinking young, and what it means to be Chicago Fried. Also, HBO's Industry, TGIF pizza night and the theme songs of Nickelodeon. All this, having Paris Hilton feet (laudatory), Ghostfaces' various reasonings, and the question, 'are substacks blogs?' Find out (but not really) on this episode of... Las Culturistas! See omnystudio.com/listener for privacy information. DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

  3. FEB 25

    The Platform Everyone's Leaving (And Why You Shouldn't)

    Every year about this time, statistics are published on the state of social media. Over 1,500 marketers worldwide about what they're doing with social media. And every year, the herd moves collectively in the same direction… This year? They're all stampeding toward Instagram and TikTok. Reddit's had a 63% surge in usage. Everyone's excited about the new, the fresh, the platforms that feel like they're going somewhere. And Facebook? Facebook has officially been dumped. It's now 2026's least-loved platform with around 30% of marketers actively reducing their efforts there. The collective breakup is happening in real time. There's just one small problem with this mass exodus… The data doesn't support it. Facebook's ad reach actually grew 5.7% year-on-year. Its potential ad audience? A casual 2.35 billion people. And 53% of consumers still use it to research brands before buying. So let me get this straight. A platform where the audience is growing, the reach is increasing, and more than half the users are actively shopping around... and businesses are leaving? Something doesn't add up here. Either 30% of marketers know something the data doesn't. Or 30% of marketers are making a decision that has nothing to do with what actually works. So in this episode, I unpack why marketers are really leaving Facebook, which of those reasons are legitimate and which are just noise, and why this exodus might be the biggest opportunity you'll see this year. Because I think there's a real danger in following the crowd here. The marketing industry has a tendency to move as a herd — everyone chasing the same platforms, the same tactics, the same trends. And when the herd moves, it often creates opportunity for those willing to go the other direction. Links mentioned in this episode: If you'd like help to achieve your goals, I invite you to have a chat to find out how we can make that happen together HERE By booking a Free Growth Strategy https://productpreneurmarketing.com/lets-talk   Other Ways To Enjoy This Episode: Listen on Apple Podcasts Listen on Spotify Youtube

    35 min

  4. FEB 18

    There Is No Silver Bullet Growth Strategy: The Death of "Set & Forget" Marketing

    February is not only the shortest calendar month but also typically the slowest sales month for eCommerce and – because of that – is often the month that I see business owners make fear-based snap decisions that end up hurting their profitable growth long-term… Remember when you bought that course that promised the "exact funnel" that would generate sales while you sleep? Or set up your email flows in 2021 and haven't touched them since? Or wondered why your ads aren't performing like they used to, even though you're doing the same things that worked before? You're not alone. The online marketing industry spent the last decade selling us a fantasy: that there's a silver bullet. One funnel, one template, one winning ad that you build once and profit from forever. Set it and forget it. Passive income. Automated success. It was a seductive promise — and it was a lie. In this episode, I'm breaking down why "set and forget" marketing is quietly killing brands, what's actually happening when your results start declining (hint: it's not just the algorithm), and the mindset shift that separates brands that grow from brands that plateau. If you've been searching for the magic formula that solves marketing forever, this one might sting a little — but it'll also set you free.   Links mentioned in this episode: If you'd like help to achieve your goals, I invite you to have a chat to find out how we can make that happen together HERE By booking a Free Growth Strategy https://productpreneurmarketing.com/lets-talk   Other Ways To Enjoy This Episode: Listen on Apple Podcasts Listen on Spotify Youtube

    40 min

  5. FEB 11

    When Boring Gets a Makeover: Why Most Brand Content Falls Flat (And How to Fix It)

    Have you ever noticed that most brand content is so... forgettable.   It's not that brands don't try. They're producing more content than ever. Social posts, emails, product descriptions, blog articles, ads. The volume is enormous.   But most of it lands with a thud. No engagement. No emotional response. If you even notice it at all… you read it, you understand it, you forget it immediately.   We are drowning in content. Every brand, every business, every person with a phone is creating and publishing constantly. Your customers' feeds are overflowing.   Their inboxes are groaning. Their attention is being pulled in a thousand directions at once.   It all blurs together into one beige mass of content. And here's the thing most brands don't realise: boring content doesn't just underperform. It actively damages your brand.   Boring is expensive. It costs you attention. It costs you engagement. And eventually, it costs you sales!   So in this podcast episode, I want to dig into why that happens. Why is so much brand content so boring? And more importantly, how do you create content that actually makes people feel something?   And I'll share five techniques that will help you master this so that you can build an unforgettable brand.     Links mentioned in this episode: If you'd like help to achieve your goals, I invite you to have a chat to find out how we can make that happen together HERE By booking a Free Growth Strategy https://productpreneurmarketing.com/lets-talk   Other Ways To Enjoy This Episode: Listen on Apple Podcasts Listen on Spotify Youtube

    44 min

  6. FEB 5

    Discount Detox: How One Brand Rebuilt After Years of Discounting Dependency

    Two weeks ago on the podcast, we went deep on the damage that constant discounting does to your brand. The profit erosion. The customer conditioning. The way it trains your audience to never pay full price. We talked about the four buyer types and how constant discounting only speaks to one of them — while actively repelling the other three. And I got a lot of messages afterwards, which was brilliant. But here's the thing. Almost every single message asked the same question. "Okay Cath, I get it. Constant discounting is bad. But what if I'm already stuck? What if my customers already expect sales? What if I've been doing this for years and my whole email list has been trained to wait for deals? How do I actually get out of this?" And look, that's a fair question. It's easy to say "stop discounting" when you're starting fresh with a brand new audience. It's a lot harder when you've accidentally created this problem yourself. So today, I want to show you how to detox your brand from discounting. In this episode, I walk you through a real case study from a real brand we work with, with real data and real results. I'll share exactly what we inherited when we started working together, what we changed, and what happened. And I'll give you a framework you can apply to your own brand, whether you're deep in the discount trap or just starting to slide into it.     Links mentioned in this episode: If you'd like help to achieve your goals, I invite you to have a chat to find out how we can make that happen together HERE By booking a Free Growth Strategy https://productpreneurmarketing.com/lets-talk   Other Ways To Enjoy This Episode: Listen on Apple Podcasts Listen on Spotify Youtube

    42 min

  7. JAN 29

    One Platform, No Plan B: The Danger of Building Your Brand on Borrowed Land

    Stop and think for a moment about where your customers come from. Is it mostly Meta ads? Mostly Instagram? Have you built a following on TikTok that's driving a lot of your brand awareness? Now here's the uncomfortable question: If that channel disappeared tomorrow — not scaled back, not got more expensive, but actually disappeared — what would happen to your business? Could you survive it? Could you pivot? Or would you be scrambling to rebuild from scratch? Because here's the thing. This isn't a hypothetical. This isn't one of those "imagine if" thought experiments. This is happening right now. In Australia. To real brands. And even if you think this particular situation doesn't apply to you — trust me, the lesson absolutely does. In this episode, we discuss what's just happened with Australia's social media ban and how this impacts brands that have built their success on platforms like TikTok and Instagram. And then we're going to zoom out and talk about the bigger picture. Because whether you sell to teenagers or retirees, whether you're on TikTok or you've never posted a single video in your life — the principle here is one that every single ecommerce brand owner needs to understand. You cannot build a sustainable business on borrowed land.       Links mentioned in this episode: If you'd like help to achieve your goals, I invite you to have a chat to find out how we can make that happen together HERE By booking a Free Growth Strategy https://productpreneurmarketing.com/lets-talk Book Your Ecommerce Website Audit   Other Ways To Enjoy This Episode: Listen on Apple Podcasts Listen on Spotify Youtube

    39 min

  8. JAN 22

    The Discount Trap: Why Constant Sales Are Killing Premium Brands

    In the last 2 weeks alone I've had three brand owners come to me, all with the same story. They've been told by marketing "experts" that every single EDM, every Meta ad needs a discount incentive. Every website needs a countdown timer or some other kind of FOMO bells and whistles. One of them showed me her email marketing calendar. Every. Single. Week. A different discount code. Flash sale this, 20% off that, "last chance" the other thing. And here's the part that really gets me — some of these countdown timers? They're not even counting down to anything real. They literally reset when you refresh the page. It's manufactured urgency. It's fake scarcity. And it's everywhere. So today, I'm going to be blunt with you. This advice? This "discount everything, all the time" approach? It's not just lazy marketing. It's actively destroying premium brands. Over the next half hour or so, I'm going to unpack why constant discounting is eroding your profits, repelling your best customers, and training shoppers to never buy from you at full price. And I'll share what's actually working for quality-focused brands right now. Spoiler alert: it's not another 20% off code.   Links mentioned in this episode: If you'd like help to achieve your goals, I invite you to have a chat to find out how we can make that happen together HERE By booking a Free Growth Strategy https://productpreneurmarketing.com/lets-talk   Book Your Ecommerce Website Audit   Other Ways To Enjoy This Episode: Listen on Apple Podcasts Listen on Spotify Youtube

    34 min
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5
out of 5
6 Ratings

About

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won't let go and refuse to accept "that's just how it's done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don't just create products. And you understand that people don't fall in love with features and benefits. They fall in love with the future you're building. The problems you're solving. The way you make them feel when they hold your creation in their hands. And you're determined to make them feel something extraordinary. Some might call you perfectionists. Dreamers. Disruptors. We call you the future. Because while the world is drowning in ordinary, you're busy crafting extraordinary. While mass market settles for mediocre, you're obsessing over every detail that transforms a simple product into an experience people can't stop talking about. I'm Cath Langman, and I'm here to lift the lid on what's possible when innovation meets obsession. When purpose meets profit. When the crazy idea in your head becomes the must-have product in their hands. Are you ready to turn your vision into their obsession? Let's go.

Information

  • Creator
    Catherine Langman
  • Years Active
    2020 - 2026
  • Episodes
    310
  • Rating
    Explicit
  • Copyright
    © Copyright Productpreneur Marketing 2024
  • Show Website
    The Brand Marketing Show

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