The Brand Marketing Show

Catherine Langman
  • 5.0 (7)
  • Marketing
  • Updated Weekly

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won't let go and refuse to accept "that's just how it's done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don't just create products. And you understand that people don't fall in love with features and benefits. They fall in love with the future you're building. The problems you're solving. The way you make them feel when they hold your creation in their hands. And you're determined to make them feel something extraordinary. Some might call you perfectionists. Dreamers. Disruptors. We call you the future. Because while the world is drowning in ordinary, you're busy crafting extraordinary. While mass market settles for mediocre, you're obsessing over every detail that transforms a simple product into an experience people can't stop talking about. I'm Cath Langman, and I'm here to lift the lid on what's possible when innovation meets obsession. When purpose meets profit. When the crazy idea in your head becomes the must-have product in their hands. Are you ready to turn your vision into their obsession? Let's go.

  1. 3d ago

    The 5 growth leaks hiding in almost every premium brand

    Sales up, profit down? These are the 5 growth leaks we find in almost every premium eCommerce brand – and 5 questions to find yours. The RBA has lifted rates for the fourth time this year, but Australians haven't stopped spending. Retail spending is up on last year, and $82.6 billion was spent online in 2025. What's falling is profit. In this episode of The Brand Marketing Show, Catherine shares the five growth leaks that turn up again and again when we audit premium brands – with real, anonymised examples of what each one costs. Book a Brand Growth Strategy  Session:https://www.productpreneurmarketing.com/book-a-brand-growth-strategy-session/ Show notes and sources: productpreneurmarketing.com/episode-336

  2. 3d ago ·  Bonus

    You Might Also Like: The Oprah Podcast

    Introducing The Optimism We All Need Right Now with Simon Sinek from The Oprah Podcast. Follow the show: The Oprah Podcast BUY THE BOOK! Start with Why by Simon Sinek  https://amzn.to/4xQ0ETD Simon Sinek’s landmark New York Times bestseller Start with Why transformed how leaders, entrepreneurs and employees think - inspiring them to shift their focus from what they do to why they do it. Simon brought this revolutionary concept to life with his Ted Talk, "How Great Leaders Inspire Action" which instantly went viral - and now ranks as the fourth most-watched Ted talk of all time with more than 90 million views.  In this conversation, Oprah and Simon talk about how to feel more energized, optimistic and engaged in your work and life - especially at times of high anxiety and uncertainty. Simon answers questions from several viewers including a woman who is considering leaving her 9-5 job to become an entrepreneur, one who is still looking for her dream job at age 49 and another who is terrified about losing her identity as she faces retirement. This conversation is a must-listen for anyone who may be feeling a little lost and looking for clarity, direction and optimism.  00:00:00 - Welcome Simon Sinek, author of “Start with Why”  00:05:15 - The golden circle  00:09:15 - Asking for help 00:10:30 - Why vs. intention  00:13:30 - The thread of your life  00:17:40 - The age of the Influencer  00:20:10 - Optimism meaning 00:27:10 - Introverts and extroverts 00:28:40 - Blocking out doubt when chasing your why 00:32:30 - Jobs are not safe 00:34:50 - Find your guiding question 00:41:40 - Is a "dream job" a goal? 00:48:39 - The friend test  00:54:00 - The importance of relationships  00:55:20 - The key to finding your why 00:57:00 - A well-lived life Follow Oprah Winfrey on Social: https://www.instagram.com/oprahpodcast/ https://www.facebook.com/oprahwinfrey/ DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

    You Might Also Like: The Oprah Podcast

  3. Sep 25

    How to plan Q4 for a premium eCommerce brand (without discounting your profit away)

    Black Friday early access emails started landing in September this year. Which is giving Coles and Woolworths putting hot cross buns on the shelf on Boxing Day. If your Q4 plan is basically one question, being how much do we discount and when do we start, this episode is worth a listen before you lock anything in. In this episode of The Brand Marketing Show, Catherine Langman walks through six steps to a Q4 that's actually profitable for a premium eCommerce brand. Only one of them has anything to do with Black Friday discounts. Covering the number that should be setting your ad spend all year round (and no, it isn't ROAS), a twenty-minute exercise that shows you where your real demand peak is, the five or six seasonal moments your customer moves through between now and February, why a banner across your existing images isn't a campaign, how to do Black Friday on purpose, and why January is a growth window rather than a hangover. Plus why Ezra Firestone's 2026 Q4 guide came as such a surprise. Marketing strategy for premium, founder-led eCommerce brands that want profitable, sustainable growth. Book a Brand Growth Strategy Session: https://www.productpreneurmarketing.com/book-a-brand-growth-strategy-session/   q4 planning ecommerce, black friday strategy, ecommerce marketing australia, contribution margin, premium brand marketing, how to plan black friday, ecommerce without discounting

  4. Sep 18

    How To Create Content That Stops The Scroll & Drives Sales For Your Premium Brand

    Is your content getting likes but not sales? Here's why posting more won't make your brand more money, and how to create eCommerce content that actually sells.   Most founders aren't making too little content. They're making content that's used once and gone, and a lot of it is rushed, generic or obviously AI-generated. In this episode of The Brand Marketing Show, Cath Langman from Productpreneur Marketing explains what that costs premium brands in lost sales, profit and repeat customers.    She also shares the five-step Shelf-Life System for creating content that stops the scroll and keeps selling for months.   Listen to the full episode and read the show notes: https://productpreneurmarketing.com/episode-334/   Book a Brand Growth Strategy Session: https://productpreneurmarketing.com/lets-talk

  5. Sep 10

    How to plan an ecommerce promotional calendar for steady, profitable growth

    A 40% discount on a 50% margin product doesn't cost you 40% of your profit. It costs you 80%. In this episode of The Brand Marketing Show, Catherine Langman walks through the arithmetic almost nobody runs before building a big sale campaign, what happens to revenue in the months afterwards, and seven ways to build an ecommerce promotional calendar that doesn't depend on four enormous weekends a year. Covers the peak-event model and what it genuinely asks of a business, why customers acquired on deep discount so rarely return at full price, the difference between discounts that change customers and discounts that select for different ones, and the energy cost of running a business built around peak trading events. Marketing strategy for premium, founder-led ecommerce brands that want profitable, sustainable growth. Book a Brand Growth Strategy Session: https://www.productpreneurmarketing.com/

  6. Sep 3

    I bought from a brand I'd wanted for months. I'll never buy from them again.

    I finally bought from a brand I'd been following for months, and by the time I'd paid I felt slightly worse about myself than when I started. This episode is about why. Every website contains a prediction about who's visiting it and what will move her, and when that prediction is wrong she doesn't object to the tactics, she just leaves. In your analytics that looks like an abandoned cart, which is why it usually gets diagnosed as a pricing problem and treated with more social proof. We cover why you notice high-pressure tactics before your customers can name them, what happens when a brand claims care and delivers extraction, how to tell whether your offer is rewarding a decision or arguing for one, and what a red carpet customer experience looks like from first visit through to the second month.   Book a Brand Growth Strategy Session: https://www.productpreneurmarketing.com/book-a-brand-growth-strategy-session/ Full show notes: productpreneurmarketing.com/episode-332

  7. Aug 27

    Your revenue grew. Your profit didn't. Here's how to get it back.

    A premium brand in its second decade raised its ad spend by around sixty per cent. Revenue rose around twenty. Profit fell, and the founder was certain the cause was her advertising. The advertising accounted for one seventh of the decline. The other six sevenths came from her free revenue base — organic, direct, email and repeat purchase — growing just fourteen per cent while spend grew four times faster. In this episode I unpack why blended marketing efficiency is a leverage ratio rather than an efficiency metric, the three legs every profitable brand stands on, and why most brands have built all three out of rented material. Plus the three numbers to check this week that will tell you which of your legs is short. Growth strategy for premium, founder-led eCommerce brands. The Brand Marketing Show: https://www.productpreneurmarketing.com/podcast/ Work with us: https://www.productpreneurmarketing.com

  8. Aug 20

    How to Price Your Premium Brand for Profitable Growth

    Your gross margin looks healthy – and it's probably lying to you. In this episode of The Brand Marketing Show, I show you how to price a premium brand for profitable growth, with real numbers from two brands (including Babiators). Why gross margin is the wrong number to price against, and what contribution per unit actually reveals. Why a historically "good" 60% margin is no longer enough, and why I aim for 70 to 85%. Why your channels should feed each other rather than compete. And why healthy margins aren't greed – they're what let a brand innovate, stand for something, and endure. It's the pricing episode that ties the whole series together: understand your buyer, design your channel mix on purpose, and price off the honest numbers. Want us to run this analysis on your brand? A Brand Growth Strategy Session is where that starts: https://www.productpreneurmarketing.com/lets-talk Find this episode and more at productpreneurmarketing.com/episode-330

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5
out of 5
7 Ratings

About

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won't let go and refuse to accept "that's just how it's done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don't just create products. And you understand that people don't fall in love with features and benefits. They fall in love with the future you're building. The problems you're solving. The way you make them feel when they hold your creation in their hands. And you're determined to make them feel something extraordinary. Some might call you perfectionists. Dreamers. Disruptors. We call you the future. Because while the world is drowning in ordinary, you're busy crafting extraordinary. While mass market settles for mediocre, you're obsessing over every detail that transforms a simple product into an experience people can't stop talking about. I'm Cath Langman, and I'm here to lift the lid on what's possible when innovation meets obsession. When purpose meets profit. When the crazy idea in your head becomes the must-have product in their hands. Are you ready to turn your vision into their obsession? Let's go.

Information

  • Creator
    Catherine Langman
  • Years Active
    2020 - 2026
  • Episodes
    349
  • Rating
    Clean
  • Copyright
    © Copyright Productpreneur Marketing 2026
  • Show Website
    The Brand Marketing Show

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